Fashion and beauty industries Books

Book SynopsisPacked with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production. Alison Gwilt introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process.With innovative examples of best practice from international designers and brands, the chapters follow each key stage in the life cycle of a fashion garment and explores approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems.New to this edition: More in-depth coverage of design thinking, materials manufacture, practical techniques for creating faster' recyclable fashion and new ways forward foTable of Contents1. Rethinking fashion design The supply chain The key issues Developments in sustainable fashion The future of fashion Spotlight on: Katharine Hamnett Exercise 1: Reflecting on sustainable fashion 2. The life cycle of a garment Life cycle thinking Activities and impacts Assessment tools and models Sustainable design strategies Spotlight on: Stella McCartney Interview: Amina Razvi Exercise 2: Comparing two garments 3. Design Garment design Spotlight on: Designing for empathy Exercise 3: Designing for empathy Selecting fabrics, materials and techniques Spotlight on: Using mono-materials Interview: Christopher Raeburn 4. Production Pattern-making and toiling Spotlight on: Zero-waste techniques Exercise 4: Working with geometric Construction Spotlight on: Design for longevity Interview: Zoltan Csaki 5. Distribution Suppliers and producers Spotlight on: Engaging with local communities Interview: Lizzie Harrison Retail Spotlight on: Designing for need Exercise 5: Designing for inclusive fashion 6. Use Patterns of use Spotlight on: Reducing laundering Repair and maintenance Spotlight on: Design for repair Exercise 6: Designing modular garments Interview: Joakim Levin 7. End-of-life... Reuse and remanufacture Spotlight on: Upcycling Exercise 7: Personalizing fashion through upcycling Interview: Cynthia Power Material recycling Spotlight on: Closed-loop production Glossary Online resources Student resources Bibliography Index Acknowledgements

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Book SynopsisFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.Trade ReviewThis a refreshing update, a wealth of diverse information that is applicable to any Fashion student, on any career level, to take in and move forward in the Fashion Industry. These concepts are well recognized with relevant industry insiders. * Carmen Carter, El Centro College, USA *This book is a comprehensive, though easy-to-read, and up-to-date source on fashion promotion. Covering both creative and managerial aspects and containing case studies, interviews, and exercises; this visually rich book is an excellent read for students and recent graduates of undergraduate fashion programmes. * Nazli Alimen, Birmingham City University, UK *Table of Contents1. Industry and Context Globalization and Market Changes Digital Disruption Retail - Pureplay to Omnichannel Customer-Centric Communications 2. Marketing Understanding the Customer Brand Identity Omnichannel Marketing Data and Analytics 3. Media and PR Media Landscape Product Launches, Experiential and Fashion Shows Building Influencer Relations Creating Content for Multi-Channel Distribution 4. Creating the Vision Photography and Film Styling and Visual Merchandising Curation and Visual Platforms Illustration and Graphics 5. Fashion Future A Changing Industry Mobile Fashion VR/AR – The New Fashion Experience The Future 6. Collaboration and Connection Working with Other Industries Peer Influence Sharing Economy

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Book SynopsisSuccessful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussTrade ReviewA very useful read, especially about the technological and experiential advances in visual merchandising. -- Juanjuan Wu, Ph.D., Associate Professor, Retail Merchandising, University of Minnesota, USATable of Contents1. What is Visual Merchandising? Overview of VM What it includes Why it is used (Commerciality) How visual merchandising has progressed 2. The History and Evolution of Visual Merchandising History of visual merchandising Evolution of visual merchandising and display Incorporating digital technologies Successes and Challenges: Translating the “See Now, Buy Now” to the sales floor Company Spotlight: Sephora 3. Visual Merchandising and Omnichannel Retail Enhancing the online shopping experience Social Media and visual merchandising Using mobile devices (Introduce beacon technologies, interactive displays) Mass Customization Company Spotlight: Ted Baker and Google 4. Store Planning and Design What is store planning? Square Footage vs. Selling Space Materials Furniture Software programs/CAD programs Tradeshows (ie. GlobalShop) Company Spotlight: Visual Retailing (MockShop) or Retail Smart 5. Store Interiors Experiential retail Sensory merchandising Sustainability in visual merchandising Heat Mapping (Data Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo) 6. Mannequins and Forms Communicating through mannequins and forms The future of mannequins and forms Company Spotlight: Iconome 7. Exterior and Window Displays Interactive Displays: Who, What, Why Infrared Sensors Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social Media/Mass Customization Conclusion What Might We Expect as the Future of VM?

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Book SynopsisSuccessful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discuss

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Book SynopsisParis, Capital of Fashion accompanies a major exhibition at The Museum at FIT, New York's only museum dedicated solely to the art of fashion. This lavishly-illustrated book is edited by MFIT's director and chief curator, Valerie Steele, also the author of the acclaimed Paris Fashion: A Cultural History. This new book opens with an important essay on how and why Paris became famous as the international capital of fashion.Steele traces how the mythic aura of Paris fashion was constructed over generations, as the splendour of the court at Versailles came to be echoed by the spectacle of the haute couture. Yet Paris has faced repeated challenges from other fashion capitals, especially London, Milan, and New York. Essays by Christopher Breward, David Gilbert, Grazia d'Annunzio, and Antonia Finnane place Paris within a broader global narrative, while Sophie Kurkdjian investigates the cultural value of the Parisian couture, and Agnès Rocomora explores the online imagery of the Trade ReviewInsightful ... One of the fundamental strengths of this publication is its multifaceted approach to Paris ... A valuable resource for students and academics of fashion and social history. * The Journal of Dress History *This striking book unpacks the mysteries of French fashion as material product and patrimony of a creative nation. Fashion worlds from Shanghai to Milan are studied here for the first time with a French accent, in this lavishly illustrated and imaginatively argued book. * Peter McNeil FAHA, University of Technology Sydney, Australia *Fashion may be a global enterprise, but Paris, its legendary capital, is too often considered a place apart. This brilliant book situates Paris in a larger context and is indispensable reading for anyone who cares about the wide world of high style. * Caroline Weber, author of Proust’s Duchess and Queen of Fashion *In this outstanding collection Steele convenes a distinguished group of diverse historians. The result is an illuminating analysis of the mythic power both Paris and fashion hold in our consciousness. * Susan Hiner, Vassar University, USA *This excellent book, brought together by the pioneering historian of Paris fashion at her best, exploresan often ignored aspect of the story: how fashion “capitals” get to be fashion capitals and how different contenders for the title vie with each other for acceptance and supremacy. * Steve Zdatny, University of Vermont, USA *Offering both historical context and contemporary analysis, Paris, Capital of Fashion is an engaging collection of essays from an international roster of noted scholars. It provides insight into the symbiotic relationship of Paris with other fashion capitals, explores the unique cultural heritage of the Parisian fashion industry, and questions the cultural touchstone of the fashionable Parisienne. * Clare Sauro, Drexel University, USA *Table of ContentsIntroduction: Valerie Steele Chapter 1: Paris, "Capital of Fashion" Valerie Steele Chapter 2: Paris, London, Shanghai: Touring the Fashion Imaginary Christopher Breward Chapter 3: Paris, New York, London, Milan ... Paris and a world order of fashion capitals David Gilbert Chapter 4: Paris and A Tale of Italian Cities Grazia D’Annunzio Chapter 5: Between Beijing and Shanghai: fashion in the Party state Antonia Finnane Chapter 6: The Cultural Value of Parisian Couture Sophie Kurkdjian Chapter 7: #parisienne: Social Media Stratification in Visions of Parisian Women Agnès Rocamora Notes Image List Bibliography Notes on Contributors Acknowledgments Index

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Book SynopsisFrom the first sketch to handling a prototype, Fashion Design: The Complete Guide is an all-inclusive overview of the entire design process. This second edition begins with an exploration of fashion in the context of different histories and cultural moments, before fashion designer, and educator John Hopkins walks you through fashion drawing, colour, fibres, research methods, and studio must-knows such as pattern making, draping and fitting. You'll also learn how to develop your portfolio and practice as a professional designer. Each of the six chapters ends with activities to help you hone your skills.Interviewees include Stefan Siegel (founder and CEO of Not Just A Label), Maggie Norris (Founder of Maggie Norris Couture and former designer at Ralph Lauren), Samson Soboye (Creative Director and Founder of Soboye Boutique) and Jessica Bird (a fashion illustrator, whose clients include Vivienne Westwood and matchesfashion.com). With discussion of the evolving role of social mediaTable of ContentsIntroduction 1. Fashion in context Understanding fashion Fashion as change Gender and the body Fashion Histories Orientalism Fashion and modernity Post-modern fashion Supply chain and sustainability Fashion capitals Fashion Identities Fashion as communication Q&A Samson Soboye Discussion questions, Activities, Further reading 2. Visual language of fashion Understanding the fashion Figure Drawing media for fashion Technical Drawings CAD for fashion Fashion Illustration Q&A Jessica Bird Discussion questions, activities, further reading 3. Colour and Fabrics Colour in context Colour theory Colour palettes Fashion and material culture Fibres Fashion fabrics Designing for fabrics Sustainable futures Q&A Andrew Bell Discussion questions, Activities, Further reading 4. Research and design Research for fashion design Creativity and fashion design Object and image analysis in fashion design Research process Sources of research and inspiration Working with sketchbooks Q&A Aurelie Fontan Discussion questions, Activities, Further reading 5. Concept to Prototype The fashion studio Sizing and measurements Pattern making Draping Sewing The toile Fittings and finishes The prototype sample Q&A Maggie Norris Discussion questions, activities, further reading 6. Portfolio and professional practice Professional contexts Fashion design and technology Fashion design portfolio Personal promotion Job roles and career paths Fashion design futures Q&A Stefan Siegel, Not Just A Label Discussion questions, Activities, Further reading Conclusion Appendix Index Acknowledgements Credits

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Book SynopsisZero Waste Fashion Design combines practical examples, flat patterns and more than 20 exercises to help you incorporate this sustainable technique into your portfolio. There are also beautifully illustrated interviews with innovative designers, including Richard Lindgvist, Mary Beth Bentaha and Daniel Desanto to show how sustainable practice continues to evolve within industry.Industry pioneers, Timo Rissanen and Holly McQuillan, offer flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting-edge fashion designs. This updated edition includes new content on integrating 3D design into a zero waste process, additional coverage of the historical context of zero waste around the world, and expands on the related technique of subtraction cutting to make this the ultimate practical guide to sustainable fashion design.Table of ContentsPreface 1. Zero Waste Fashion Design from History to Now Zero Waste over Time Modern Zero Waste Fashion Design Interview with Lela Jacobs Zero Waste Fashion Design in Research Interview with Maja Stabel Short Cuts 2. Pattern Cutting as a Fashion Design Tool Fashion Design and Pattern Cutting Creative Pattern Cutting Interview with Winifred Aldrich Interview with Rickard Lindqvist Creative Pattern Cutters From Around the World Patterns in Design Ideation Short Cuts 3. Zero Waste Fashion Design: The Basics Criteria for Zero Waste Fashion Design The Design Ideation Toolbox Zero Waste Design Methods Square Cut Garments Tailored Garments Draped Garments Hybrid Practices Zero Waste Design Systems Adapting an Existing Design for Zero Waste Risky Design Practice Designing with the Fabric Width Short Cuts 4. Zero Waste Fashion Design and CAD Marker Making As Design Activity Interview with Julia Banks (Formerly Lumsden) Transforming Zero Waste Design Practice Digital Design Process before 3D Tools The Usefulness of 3D Software for Zero Waste Fashion Design Practice Digital 3D Design Workflow for Zero Waste Design Practice. The Future of Zero Waste Design in a Time of Automation Digital 2D/3D Design Note about the Differences between Tools Digital Tools in Fashion Design Education Case Study: Zero Waste Workshops Digital Tools in the Fashion Industry Case Study: High Price Outdoor Brand: Developing a Digital Prototype of Low Waste Design Using an Existing 2D Pattern Grading and CAD Combining Digital Technologies Digital Tools in Fashion Research Case Study: Zero + One: Developing a Digitized Analogue Drape Design Case Study: Using 3D Software to Develop Zero Waste Whole Garment Weaving Design Workflows Zero Waste Tutorial for 3D Digital Tools Making a Make/Use Coat in 3D Software Things to Consider Interview With Mylène L'Orguilloux – Milan AV-JC Short Cuts 5. Manufacturing Zero-Waste Garments Fashion Design and Fashion Manufacturing Interview with Mary Beth McDermott Sizing Zero Waste Garments Pathway 1: One-Size-Fits-Most Pathway 2: Conventional Grading Pathway 3: Designing Each Size Pathway 4: Mixing Multiple Sizes in a Marker Pathway 5: Using a Different Fabric Width for Each Size Pathway 6: A Hybrid Method Fabric in Manufacturing Zero Waste Garments Cutting Fabric Fabric Selvages Fabric Flaws Short Cuts 6. Zero Waste Fashion Design: Getting Started On Inspiration Interview with Kia Koski Documenting and Reflecting On Design On Sharing Conversation with Yeohlee Teng Zero Waste Fashion Design in Transitions Glossary References Index Acknowledgements Credits

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Book SynopsisDelve into the art of menswear illustration and learn what it takes to create professional, praiseworthy fashion sketches.With over 300 color examples, illustrator and educator Lamont O''Neal uses a mixture of watercolor, marker, pencil and digital tools to help you master fundamentals such as anatomy and proportion. Later chapters focus on garment drawing, the principles of balance and movement as well classic poses and how they can highlight a design.There''s also a guide to the history of menswear illustration, with introductions to some of the most influential practitioners and discussion of how to develop your own individual style by using hand drawing as an expression of individual style and creativity. There are also reference photographs showing how sketches and illustrations relate to the finished garment, making this the ultimate guide to drawing and rendering the male fashion figure.Profiles: Cody Cannon, Carlos Aponte, Mengjie Di, Brian Lane, Ryan McMenamy, Emee MathTrade ReviewAn extensive and enlightening examination of the history of men’s fashion illustration, documented by art and tutorials that inspire. -- Bil Donovan, Fashion Illustrator and Dior Beauty Artist-in-ResidenceA thorough and much-needed book for both the student and professional, Lamont’s illustrations throughout the book make the learning experience an appealing delight. -- Professor Steven Stipelman, Fashion Institute of Technology, USATable of ContentsAcknowledgments Preface Introduction The Fashionable Male: A Brief History in Four Figures 1. Men’s Fashion Illustration: An Overview The Golden Age of Men’s Fashion Illustration The Post-War Years: 1945–1960 The Silver Age of Men’s Fashion Men’s Fashion Illustration Today: 1990– 2. Drawing the Male Fashion Figure What makes a good fashion drawing? What is the difference between a design sketch and a fashion illustration? Proportion Basic anatomy and the simplified construction of the figure The Principal Bones of the Body The Muscles of the Body A Simplified Construction of the Figure The Upper Torso Arms, Legs, Hands and Feet Drawing the Male Head Art Supplies 3. Movement The Balance or Center Front Action Lines Contrapposto Walking Poses Foreshortening Gestures 4. Drawing the Clothed Figure: Creating Dimension Line and Contour Shape Within Shape Mass Directions 5. Drawing the Garment: Details The Basics: Suit and Blazer Outerwear Knits and Sweaters Sportswear Accessories: Hats, Shoes, and Bags 6. Rendering Techniques Color Rendering: Marker, Watercolor, Gouache, Color Pencil Collage and Mixed Media Pattern and Texture: Herringbone, Checks, Plaids, and Stripes, Fur, Tweeds, Knits, Leather, Sheer and Shiny Fabrics Technical Drawings: Flats and Floats 7. Digital Art Converting Hand Drawn Figures into Digital Design Sketches Creating Digital Freehand Drawings Developing Analog and Digital Garment Flats 8. Profiles Cody Cannon Carlos Aponte Mengjie Di Brian Lane Ryan McMenamy Emee Mathew Francisco Cortés Bibliography Index

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Book SynopsisPaolo Volonté is Associate Professor of Cultural Sociology, at Politecnico di Milano, Italy, where he teaches the Sociology of Fashion and is Vice-Dean of the PhD Programme in Design. He is co-editor of the International Journal of Fashion Studies.Table of ContentsList of Illustrations Preface Size Conversion Table 1. The Paradox of Nonexistent Fat Fashion 2. Dress and the Body 3. Fashion Discourse: The Tyranny of Slenderness 4. Fashion Practice: The Persistence of the Thin Ideal 5. Fashion Technology: The Sizing System 6. Fashion Politics: The Segregation of Non-Thin Bodies 7. Outlook References Index

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Book SynopsisFashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection.With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There''s also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdaléna Mikulicáková, as well as updated imagery of the research and design work behind both single garments and entire collections.This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There''s also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.Trade ReviewA solid foundation for design students to begin their creative journey in an informative and imaginative way, and which delves deep into contemporary issues of experimental cutting, sustainability and new technologies. This is an essential read for any student taking the first step into fashion education and the industry. -- John Lau, London College of Fashion, UKTable of ContentsIntroduction 1. Research—What and Why? What is research? What is the purpose of research? What should research contain? Who are you designing for? Exercise 1: Brainstorming Interview: Veronika Hadjistefanou Interview: Ashish 2. Choosing What to Research Choosing a theme Sources of inspiration Sustainability and ethics Exercise 2: Using primary and secondary research sources Exercise 3: Trends Exercise 4: Recycled garment manipulation Interview: Christopher Raeburn Interview: Dr. Noki 3. Compiling your Research Assembling your research Drawing Collage Analysis of research Sketchbook layout Moodboards Exercise 5: Focus research pages Interview: Magdaléna Mikulicáková Interview: Zowie Broach 4. Designing from your Research Market levels in fashion Genre of clothing Bridging the gap between research and design Model and drape Key elements for design development Design Development Selecting ideas to form a collection Exercise 6: Collaging your research onto figures Exercise 7: Working with the color wheel Exercise 8: Color analysis Exercise 9: Design development Exercise 10: Design development, part 2 Interview: WGSN Interview: Ashley Fletcher 5. Communicating your Ideas Drawing for design Art materials Illustration Technical drawings Layout and composition Beyond the drawing board Exercise 11: Creating a design development six-figure template Exercise 12: Technical drawing by hand Interview: ThreeASFOUR Interview: Shelley Fox Glossary Online resources Bibliography Student resources

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Book SynopsisHow do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From couture to high street, knitwear to accessories and covering the implications of online shopping there''s advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH.This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.Trade ReviewA feast of visual stimuli, this inspirational guide offers insider information and intelligent references from industry-recognized professionals. -- Hywel Davies, Central Saint Martins, University of the Arts London, UKA clear road map with inspiring examples and industry insights, this new edition provides an up-to-date, holistic view of what ought to be considered when building a successful fashion collection. An essential read for our fashion design students. -- Aki Choklat, College for Creative Studies, Detroit, USAThis book demystifies the fundamental process of developing a collection and will be a core text for any fashion design course, and a ‘go to’ for young aspiring fashion designers with its combination of essential terms and best practices. -- Leslie Holden, Co-Founder of the Digital Fashion GroupThis book supports the reader, from how to select research ideas and use them, to developing these ideas into something relevant to the final product. I would recommend to all students. -- Adrien Roberts, Accademia Costume and Moda, Italy and trustee of Graduate Fashion FoundationTable of ContentsIntroduction 1. What is a Collection? How to Start a Collection Market Research Inspiration Fabric Sourcing Silhouette Development Forecasting Trends Archiving Editing Collections The Team Fittings and Samples Showing the collection Interviews: Martin Raymond, The Future Laboratory Steven Philip The Mr. Steven Philip Catherine Teatum & Rob Jones, Teatum Jones Rebekah Roy Joshua Kane 2. Collections and Their Influences Background Historical Cultural Conceptual Functional Political Futuristic Artistic Sustainable Interviews: Fiona Stuart, Rellik Dr. Noki Tracy Mulligan, People Tree Duran Lantink Bianca Saunders 3. Designing for Different Markets Haute Couture Ready-to-wear Designer Labels Luxury Brands Designer Collaborations High Street Online Shopping Interviews: Giles Deacon Sadie Clayton Charles Jeffrey Maria Olofsgard, COS John Mooney, ASOS Jane Palmer Williams, LVMH 4. Specialist Collections Childrenswear Knitwear Print Denim Active Sportswear Corporate wear Interviews: Eva Karayiannis, Caramel Baby & Child Matty Bovan Nicolas Garcia, Roberto Cavalli Charli Cohen Jonathan Cheung, Levi’s Design Will Broome 5. The Student Collection The Brief Your Portfolio Research and Development Presentation Interviews: Saskia Lenaerts Victoria Lyons Megan Greenfield Edie Ashley Lynn Sungurtekin Margret Sam Conclusion

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Book SynopsisRethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse.This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, ''Disruptions in Time and Space'', ''Nationalism and Transnationalism'' and ''Global Design Practices''. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming aTrade ReviewThis timely, vital book showcases the plurality of fashion systems, cultures and industries, across time and space. -- Alice Payne, Associate Professor of Fashion at Queensland University of Technology, Brisbane, AustraliaLeads the way in responding to the current surge of transdisciplinary interest across universities all over the world in key issues of decolonization, post-colonialism, national identity, social activism, global fashion narratives and diverse voices. Chapters are brimming with fresh, in-depth and meticulous research examining these issues through the vehicle of clothing, dress, fashion, textiles, and their media presence. The book’s many images enable the reader to make full sense of the texts. -- Prof Emerita Lou Taylor, University of Brighton, UKTable of ContentsForeword - Angela Jansen (Chair of the Research Collective for Decolonizing Fashion) 1. Introduction: Decolonial Critiques of Fashion Globalization and De-Globalization (co-authored by the editors) Section I: Disruptions in Time and Space Introduction – Sarah Cheang (Royal College of Art, UK) 2. Kimono Migrating Across Borders: A Preliminary Study into the Discovery of Waso Culture Outside of Japan - Yoko Takagi (Bunka Gakuen University, Japan) & Saskia Thoelen (Bunka Gakuen University, Japan) 3. East Asian Global Connections and Fashion Histories - Sarah Cheang (Royal College of Art, UK) and Elizabeth Kramer (University of Northumbria, UK) 4. Surinamese Kotomisi: Multiple Identities of Fashion - Daan van Dartel (National Museum of World Cultures, the Netherlands) 5. Coats and Trousers: Redrawing the Map to Rescript the Narrative - Abby Lillethun (Montclair State University, USA) and Linda Welters (University of Rhode Island, USA) Section II: Nationalism and Transnationalism Introduction – Erica de Greef (independent fashion curator, Cape Town, South Africa) 6. #OWNYOURCULTURE – Decolonising Fashion Through Traditional Jewelry - Chepkemboi J Mang’ira (OwnYourCulture, Nairobi) 7. Kawaii Fashion Discourse in the 21st Century: Transnationalising Actors - Kyoko Koma (Meiji University, Japan) 8. Melancholia at the Margins: Place and History in the Fashion of Aotearoa New Zealand - Harriette Richards (Western Sydney University, Australia) 9. Negotiating Identities: The Fashion of Nyonyas in Early Twentieth Century Singapore – Courtney R. Fu (National University of Singapore) Section III: Global Design Practices Introduction – Yoko Takagi (Bunka Gakuen University, Japan) 10. Creative Collaborations between Consumers and Fashion Designers: The Role of Fashion Posters in Urban and Rural Ghana. Malika Kraamer (University of Leicester, UK) & Osuanyi Quaicoo Essel (University of Education Winneba, Ghana 11. State of Fashion: Searching for the New Luxury. Imagination, Sustainability, Embodied Practice, Craft Revival, New Narratives - Jose Teunissen (University of the Arts London, UK) 12. Making the Ordinary Fashionable: New Sartorial Languages from Russia and China - Hazel Clark (Parsons School of Design, USA) and Alla Eizenberg (Parsons School of Design, USA) 13. Body Mapping: Cross Cultural Influences in the Studio - Jenny Hughes (University of the Creative Arts Rochester, UK)

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Book SynopsisHow has the fashion industry responded to turn-of-the-millennium non-binary identities? Do they have a supportive or exploitative relationship with queer, trans and ageing subjects? Fashion, Identity, Image unpacks these questions and many more in relation to clothing and representation, identity and body politics in British, European and American culture between 1990 and 2020. Jobling, Nesbitt and Wong explore issues of intersectionality and inclusivity through groundbreaking shows, including Maria Grazia Chiuri's We Should All Be Feminists' catwalk show for Dior (Spring-Summer 2017), Alexander McQueen's The Widows of Culloden' collection (Fall-Winter 2006), and the role of transgender models such as Oslo Grace since 2015. Looking to the future of our relationship with fashion, there''s also an investigation of the android as a redemptive figure in Alessandro Michele's cross-cultural cyborg collection for Gucci (Autumn-Winter 2018/2019) and the impact of the ageing pTrade ReviewGives currency to the importance of fashion as an arbiter of change at a time when the multiplicity and fragmentation of gender is affecting the ways we perceive and experience our bodies and our identities. Its contents will incite ideas and heated debates and I am sure it will be a book whose pages will be well-thumbed and whose subject matter will make for long and passionate arguments and conversations. -- Vicki Karaminas, Massey University, New ZealandUtilizing recent and historic examples, the authors offer a robust account of the role of the fashion industry in creating age, race, gender, and posthuman identities, both actual and fantastic. I finished this book with inspiration for my teaching and research. -- Andrew Reilly, University of Hawai`i, Manoa,Table of ContentsList of Illustrations Acknowledgements Introduction 1. Authoring Fashion, Intersecting Sex and Gender Introduction Maria Grazia Chiuri’s ‘We Should All Be Feminists’ T-Shirt for Christian Dior: Branding, identity and authorship Between the womb and the gay parade: Alexander McQueen’s ‘The Widows of Culloden’ as poetic text Subverting the symbolic order: McQueen’s abject woman Conclusion: Squaring up to the phallic mother Notes 2. Written on the body: Fashion, clothing and age Introduction ‘Active ageing’, youthfulness and fashion ‘Fashion For All Ages’ and the new old model army Race and reversing convention Conclusion: From idiotic methods to the realities of time and place Notes 3. (Un)Gendering the runway Introduction Forerunners of transgender and non-binary identities in fashion The advent of transgendered models The abject trans-model Between abjection and acceptance ‘Come into the (trans)garden’: The heterotopia of fashion The authentic self Other models: Intersectionality and wider diversity in the fashion industry Tokenism versus activism Conclusion: Between tokenism and authenticity Notes 4. Loving the alien: Fashion and cyborg identities Introduction Andrea Giacobbe and ‘Simplex Concordia’ Alessandro Michele and the Gucci Cyborg Compromising race and diversity A ‘genuine cyborg manifesto’? Conclusion: Towards emancipatory possibilities Notes Epilogue

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Book SynopsisFashion ephemerafrom catalogues and invitations to press releaseshave long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system.Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industryTrade ReviewFashion Remains carries out an unprecedented study, which analyzes material that has been overlooked by researchers in the field of fashion studies ... Marco Pecorari and his book contribute to the development of fashion studies, and it is a great reading recommendation for those researchers looking for new perspectives within their studies on material culture and fashion. The book enables the reader to realize the potential to explore other artefacts, places, and practices of the fashion system beyond clothing, fashion shows, and museums, such as fashion ephemera and the archive. * Journal of Dress History *[A]n excellent book. An engaging read by a researcher with a compelling and at times poetic authorial voice, and a worthy addition to any fashion library both personal and institutional. Pecorari invites us as fashion scholars to triangulate our research with an alternative data set, that we may generate yet more nuanced and compelling analyses of our subjects. Using his examination of ephemera through communication theoretical perspectives to advance a valuable new sub-discipline of fashion research. * Fashion Theory: The Journal of Dress, Body and Culture *Table of ContentsAcknowledgments Introduction CHAPTER 1 – AUTHORIAL NETWORKS Matters of Signatures: from Authenticity to Intimacy Authorial Bodies and Stories Authorizing Visible and Invisible Voices Multiple Authors Aesthetic and Disciplinary Dialogues Keeping and Expanding Authorship Blurring Fashion Authorities Authorial Networks CHAPTER 2 – PERFOMANCES OF TIME One Ephemera, Multiple Events Between Disappearance and Permanence The Look Moment Show(ing) Time The Liveness of the Show Show Mediatization Allusive Fragments Performances of Imagination CHAPTER 3 – POETIC TRANSFORMATIONS A Ménage à Trois Haptic Fashion Images Material Animations The Sense of Fabric Point of Touch Paratexts and Touching Concepts Poetics Transformations Conclusions Bibliography Index

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Book SynopsisIn the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives. The resulting volume Prêt-à-Porter: Paris and Women situates the ready-made in wider cultural discourses of art, design, urbanism, technology and international policy.Through a close study of fashion magazines, including Vogue and Elle, Romano reveals how the French ready-made and the genre of fashion photography in France developed in tandem. Analyses of representations of space, women and prêt-à-porter in such magazines alongside other cultural ephemera such as contemporary film, documentary photography and family photographs demonstrate that popular conceptions of fashion and modernity shifted in the period 1945-68.By connecting national and personal histories, Prêt-à-Porter: Paris aTrade ReviewThis carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity. * Agnès Rocamora, London College of Fashion, University of the Arts London, UK *This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Prêt à Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society. * Géraldine-Julie Sommier, Chloé Archive director, Paris, France *Prêt-à-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women’s magazines and the city of Paris, and by interpreting fashion’s representations through the lens of political theory the author also makes an important contribution to methodology. * Francesca Berry, University of Birmingham, UK *Table of ContentsList of Illustrations 1. Introduction 2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-1968 3. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates 4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women 5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images 6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space 7. Conclusion Notes Bibliography Index

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Book SynopsisRebecca Halliday is Assistant Teaching Professor and Professional Communication Adviser in the Department of English at the University of Victoria, Canada. Previously, she taught at Toronto Metropolitan University in its School of Professional Communication and School of Fashion.Trade ReviewIn The Fashion Show Goes Live, Rebecca Halliday convincingly interrogates the nature of the fashion show in the age of social media. Drawing on the concept of mediatization, she traces the different forces at play in the making of shows, paying attention to the dynamics of bodies, artefacts and technologies. The book is a pleasure to read, and is a vibrant and engaging contribution to studies of the fashion media and fashion communication. * Agnès Rocamora, London College of Fashion, University of the Arts London, UK *Halliday’s brilliant analysis of the fashion show is a theoretically bracing, methods spanning, highly readable analysis that gorgeously fills a gap in fashion, media, and cultural studies’ scholarship. A must-read, incisive guide to negotiating fashion’s multifaceted rendering by today’s media worlds. * Elizabeth Wissinger, City University of New York, USA *This is a timely and significant contribution to the analysis of fashion shows. Halliday’s comprehensive analysis, and beautifully written account, covers the many aspects and functions of the fashion show, providing scholars and students with a definitive account of the continued importance of such events within the field of fashion. An essential read that belongs on all fashion reading lists. * Joanne Entwistle, King's College London, UK *Rebecca Halliday's contribution offers a comprehensive and insightful view on the origin, evolution and role of fashion shows within the cultural industry of fashion. Key issues such as mediatization and the impact of Covid-19 are also discussed. This is definitely a must-have book for fashion scholars. * Marco Pedroni, University of Ferrara, Italy *Table of ContentsList of Illustrations Acknowledgments Introduction The Function of Fashion Weeks Economies of Fashion, and Fashion as Cultural Field Economies of Mediatization and Performance economies of affect Fashion Shows in Tension with Fashion Films Organizational Structure 1. The Fashion Show and/as Theatre 100% Lost Cotton, Opening Ceremony Spring/Summer 2015 Historical Confluences Between Fashion and Theatre 100 Years Later: 100% Lost Cotton at New York Fashion Week Conclusion 2. The Fashion Show as Immersive Simulation Fashion as Immersive Simulation Chanel Supermarket Fashion Show, Fall/Winter 2014 Kanye West - Yeezy Season 3, Fall/Winter 2016 Conclusion 3. Fashion Show Footage: From Newsreel to Live Stream Internet Spectatorship and ‘Real Time’ Fashion Shows on Film Fashion on Television Fashion-Themed Television in Film Fashion Shows in Television Series (or Fashion Television) Fashion Shows and/as Sporting Events Fashion in the Live Stream The Handheld Live Stream The Handheld Front Row Perspective as Moving Image Conclusion 4. Social Media Fashion Shows: Interactive and Exclusive Fashion Shows as Pleasurable Interaction Burberry and Topshop—Digital Competitors Burberry – Digital Interaction in the Luxury Market Burberry Prorsum, Autumn/Winter 2015 – #TweetCam Topshop – Ready-to-Wear Takes to the High Street Topshop Unique, Autumn/Winter 2015 - #livetrends Conclusion 5. Manufactured Affect in the Fashion Show Preshow (Re)Mediation as Increased Brand Access Topshop Unique Autumn/Winter 2015 Live Stream Preshow Affective Labour/Mediation of Affect at the Topshop Preshow Textual Reactions to the Topshop Preshow Conclusion 6. ‘This is the runway’: the Camera as Scriptive Thing at New York Fashion Week The Camera as Scriptive Thing or Scriptive Prop Indoor Audience-Performer Relations Outdoor Observations at New York Fashion Week Camera Interactions on the ‘Street’ Models ‘Off Duty’ at Fashion Week Street Style Photography as Embodied Practice Street Style Photography as Cultural Practice The Photograph as Dance The Photograph as Action Sequence Conclusion 7. the Fashion Show as Mediatized Proliferation Fashion Shows as Photographic ‘Moments’ Versace Spring/Summer 2018 and Spring/Summer 2020 as Late-Postmodern Mediatization The Fashion Show as Spectacular Entertainment Givenchy Spring/Summer 2016 Ready-to-Wear in New York Tommy Hilfiger’s ‘See Now Buy Now’ Spectaculars Conclusion Conclusion: Fashion’s Pandemic-Era Pause References

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Book SynopsisBeginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and see now buy now' campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows' transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows immediate' to consumers, fashion weeks and fashion shows have become not just trend barometers but material sites that demonstrate media's effects.Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these reTrade ReviewIn The Fashion Show Goes Live, Rebecca Halliday convincingly interrogates the nature of the fashion show in the age of social media. Drawing on the concept of mediatization, she traces the different forces at play in the making of shows, paying attention to the dynamics of bodies, artefacts and technologies. The book is a pleasure to read, and is a vibrant and engaging contribution to studies of the fashion media and fashion communication. * Agnès Rocamora, London College of Fashion, University of the Arts London, UK *Halliday’s brilliant analysis of the fashion show is a theoretically bracing, methods spanning, highly readable analysis that gorgeously fills a gap in fashion, media, and cultural studies’ scholarship. A must-read, incisive guide to negotiating fashion’s multifaceted rendering by today’s media worlds. * Elizabeth Wissinger, City University of New York, USA *This is a timely and significant contribution to the analysis of fashion shows. Halliday’s comprehensive analysis, and beautifully written account, covers the many aspects and functions of the fashion show, providing scholars and students with a definitive account of the continued importance of such events within the field of fashion. An essential read that belongs on all fashion reading lists. * Joanne Entwistle, King's College London, UK *Rebecca Halliday's contribution offers a comprehensive and insightful view on the origin, evolution and role of fashion shows within the cultural industry of fashion. Key issues such as mediatization and the impact of Covid-19 are also discussed. This is definitely a must-have book for fashion scholars. * Marco Pedroni, University of Ferrara, Italy *Table of ContentsList of Illustrations Acknowledgments Introduction The Function of Fashion Weeks Economies of Fashion, and Fashion as Cultural Field Economies of Mediatization and Performance economies of affect Fashion Shows in Tension with Fashion Films Organizational Structure 1. The Fashion Show and/as Theatre 100% Lost Cotton, Opening Ceremony Spring/Summer 2015 Historical Confluences Between Fashion and Theatre 100 Years Later: 100% Lost Cotton at New York Fashion Week Conclusion 2. The Fashion Show as Immersive Simulation Fashion as Immersive Simulation Chanel Supermarket Fashion Show, Fall/Winter 2014 Kanye West - Yeezy Season 3, Fall/Winter 2016 Conclusion 3. Fashion Show Footage: From Newsreel to Live Stream Internet Spectatorship and ‘Real Time’ Fashion Shows on Film Fashion on Television Fashion-Themed Television in Film Fashion Shows in Television Series (or Fashion Television) Fashion Shows and/as Sporting Events Fashion in the Live Stream The Handheld Live Stream The Handheld Front Row Perspective as Moving Image Conclusion 4. Social Media Fashion Shows: Interactive and Exclusive Fashion Shows as Pleasurable Interaction Burberry and Topshop—Digital Competitors Burberry – Digital Interaction in the Luxury Market Burberry Prorsum, Autumn/Winter 2015 – #TweetCam Topshop – Ready-to-Wear Takes to the High Street Topshop Unique, Autumn/Winter 2015 - #livetrends Conclusion 5. Manufactured Affect in the Fashion Show Preshow (Re)Mediation as Increased Brand Access Topshop Unique Autumn/Winter 2015 Live Stream Preshow Affective Labour/Mediation of Affect at the Topshop Preshow Textual Reactions to the Topshop Preshow Conclusion 6. ‘This is the runway’: the Camera as Scriptive Thing at New York Fashion Week The Camera as Scriptive Thing or Scriptive Prop Indoor Audience-Performer Relations Outdoor Observations at New York Fashion Week Camera Interactions on the ‘Street’ Models ‘Off Duty’ at Fashion Week Street Style Photography as Embodied Practice Street Style Photography as Cultural Practice The Photograph as Dance The Photograph as Action Sequence Conclusion 7. the Fashion Show as Mediatized Proliferation Fashion Shows as Photographic ‘Moments’ Versace Spring/Summer 2018 and Spring/Summer 2020 as Late-Postmodern Mediatization The Fashion Show as Spectacular Entertainment Givenchy Spring/Summer 2016 Ready-to-Wear in New York Tommy Hilfiger’s ‘See Now Buy Now’ Spectaculars Conclusion Conclusion: Fashion’s Pandemic-Era Pause References

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Book SynopsisShirts, Shifts and Sheets of Fine Linen explores how the jobs of the seamstress' evolved in scope, and status, between 1600-1900.In the 17th and early 18th centuries, seamstressing was a trade for women who worked in linen and cotton, making men's shirts, women's chemises, underwear and baby linen; some of these seamstresses were consummate craftswomen, able to sew with stitches almost invisible to the naked eye. Few examples of their work survive, but those that do attest to their skill. However, as the ready-to-wear trade expanded in the 18th century, women who assembled these garments were also known as seamstresses, and by the 1840s, most seamstresses were outworkers for companies or entrepreneurs, paid unbelievably low rates per dozen for the garments they produced, notorious examples of downtrodden, exploited womenfolk. Drawing on a range of original and hitherto unpublished sources, including business diaries, letters and bills, Shirts, ShiftsTrade ReviewPam Inder has accomplished a monumental feat of scholarship with this comprehensive history of the seamstress. It is an invaluable resource for understanding the lives and economies devoted to what was long considered to be “women's work”. * Jean Druesedow, Kent State University, USA *Pam Inder’s forensic research shines a spotlight into the corners of the seamstress’s world and gives voice to their lives. * Kate Strasdin, Falmouth University, UK *An important contribution to the study of female achievement in the provision of simple but essential clothing and household linens. Across three centuries, using original documents and artistic and literary sources, this book offers a fresh perspective on the role of seamstresses in relation to dress history. * Valerie Cumming, Costume: The Journal of the Costume Society, UK *Table of ContentsList of Plates List of Illustrations List of Tables Acknowledgements Introduction 1. ‘The Art and Mystery of Simistry’ in the Seventeenth and Eighteenth Centuries 2. ‘Well-handed Needlewomen’ 3. The Development of Ready-to-Wear 4. ‘Linnen Drapery at Reasonable Rates’ 1720-1820 5. Slops and Slop-sellers 6. ‘Seam and Gusset and Band’ 7. ‘Society came and shuddered’ 8. Bespoke Needlework 9. Real Lives 10. The Seamstress in Art and Literature Conclusion Notes Bibliography Image sources Index

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Book SynopsisWhat do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You'll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing sup

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Book SynopsisThe use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.Trade Review"The aim of this book is to provide the principles of garment product development to computer operators or students in clothing technology and to aid the transition to computer-aided design (CAD) systems for those conversant with manual pattern construction. Computer-aided Pattern Design and Product Development is clearly written and simple to understand. It is an excellent source of information for those interested in both manual and computerised pattern design."—Journal of Fashion Marketing and Management, Vol. 10, 2006Table of ContentsComputer CAD systems; Pattern construction; Computer pattern grading methods; Pattern designing and grading; Pattern modification for size, fit and style; Marker making and lay planning; Production data management systems

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Book SynopsisFashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.Table of ContentsAcknowledgements . Preface. 1 Introduction . What do fashion buyers do?. Fashion market levels. 2 The Role of the Fashion Buyer . Qualities of a successful buyer. Liaising with suppliers. Negotiation. Liaising with internal departments. Management skills. Summary. 3 The Buying Cycle . Review of current season’s sales and budget planning. Comparative shopping. Directional shopping. Range planning and selection. Critical paths for product development, production and delivery. Summary. 4 Predicting Fashion Trends . Sources of fashion forecasting information. Compiling fashion forecasting information. Summary. 5 Range Planning . Compiling a range plan. Seasons and phases. Sales history. Directional and comparative shopping. Options and colourways. Sizing. Calculating retail prices. Classifying fashion merchandise within the range plan. Factors which affect the performance of a fashion range. Summary. 6 Fabric Sourcing . Fibre content. Fabric construction. Fabric printing. Fabric dyeing, finishing and embellishment. Methods of fabric sourcing. Fabric development. Fabric imports and exports. Fabric prices. Summary. 7 Garment Sourcing . Methods of garment sourcing. Liaising with garment suppliers. Departments within a garment supplier. Summary. Case study in ethical garment sourcing. 8 Buying for Own Label Fashion Multiples . Major UK store groups. Categories of fashion multiples. Product assortment. Retail sales performance. Visual merchandising and point-of-sale. Summary. Case study in own label fashion buying. 9 Mail Order Fashion Buying . The mail order fashion market. Compiling a catalogue. Forecasting and assessing the sales performance. of a mail order range. Buying for the internet. Summary. Case studies in mail order fashion buying. 10 Buying Branded Fashion Merchandise . Budget planning and ordering merchandise. Selecting ranges of branded fashion merchandise. Processing orders and monitoring deliveries. Monitoring sales figures and reviewing the season’s performance. PR and promotion. Summary. Case studies in buying branded fashion merchandise. 11 Fashion Marketing for Buyers . The fashion marketing mix. The fashion product life cycle. Customer profiles. Marketing research methods. Test-marketing fashion products. Fashion consumer behaviour. Summary. 12 Careers in Fashion Buying . Is fashion buying the right career for you?. Qualifications for a career in fashion buying. Relevant skills for fashion buyers. Career progression in fashion buying. Methods of finding jobs in fashion buying. CVs. Interview structure. Advice for interviewees. Summary. Glossary of Fashion Buying Terms . Index

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Book Synopsis[A] new literary genre, the MBA Memoir . . . Delivers 97 pearls of warmth, wit and wisdom from the most inspirational entrepreneur I have ever met. Frances Edmonds, bestselling author of Repotting Your LifeCalled the Queen of Beauty and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett''s story is anything but ordinary. As the CEO of BareMinerals, she reinvented how beauty was sold by tapping into the power of community before the idea of social media existed. In 2006, Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010, the company was acquired for $1.8 billion.Pretty Good Advice is her next chapter. This refreshing book features 97 candid and entertaining insights on business, life, and beauty. Personal and often surprising, Blodgett dishes on leading with humor, why wearing blush and reading obituaries are two of the mo

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Book SynopsisMARY QUANT IS FASHION.Not many names epitomise an era, but Mary Quant is one such name. Her life, her ideas and her style touched everyone. Most people connect Mary with one thing - the mini skirt - that ground-breaking design that is as potent now as it was when it first appeared in the early sixties. But her influence carried way beyond those early, frenetic black-and-white years. This, Mary Quant''s memoir, is written in her own inimitable style - it''s a witty, unique account of her whirlwind life. It is a story like no other. But then, Mary Quant was a true original.Trade Review'Quant's understanding of the language of fashion is as astute as the way in which she shaped [clothes] into the clothes that she and her friends wanted to wear' - Guardian

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Book SynopsisOne of the world’s largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s,Table of ContentsIntroduction 1. “A New Fixed Existence”: The Modernization of Zlín 2. “Time is Money”: The Americanization of the Dřevnice Valley, 1914–1923 3. “An End to Politics”: The Political Takeover of the Dřevnice Valley, 1923–1926 4. “Speak Briefly”: Rationalization and Everyday Life, 1926–1932 5. “Half the World is Barefoot”: The Globalization of the Bata System, 1931–1937 6. “The Path of Perfection”: Engineering the Batovci for an Uncertain World, 1933–1938 7. “Everyone Gives Their Soul to Their Country,” 1937–March, 1939 8. “Not a Nazi, but More or Less a Fool,” 1939–1941 Conclusion

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Book SynopsisJaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course. Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.Trade ReviewIf you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student’s learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USAAn easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USARetailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USATable of ContentsPreface Acknowledgments 1. Emerging Markets 2. Brazil 3. South Korea 4. China 5. India 6. Russia 7. Turkey 8. Thailand 9. Mexico 10. Qatar 11. Future of Emerging Markets Glossary Index

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Book SynopsisMathematics for Retail Buying, Ninth Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions. Coverage begins with the skeletal profit and loss statement, and moves through retail pricing and repricing of merchandise, markups, markdowns, the retail method of inventory, six-month, and assortment planning. This new edition introduces a practical approach that incorporates actual retail scenarios and concepts that are relevant to the fashion industry today. There is also a focus on mathematical factors that affects the gross margin and profitability, key to the success of any merchandise buyer or planner. New to this Edition Updated mathematical practice problems with selected answers in the back of the book for review Updated case studies reflect realistic and practical merchandising situations Thoroughly updated and revised t

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Book SynopsisIn A Buyer's Guide to Retail Mathematics, you will learn the retail math skills needed to be a retail buyer, planner, or store line retailer. This includes the basic formulas that a buyer uses every day and how the formulas work together to maximize profitability. The book begins with the components buyers use for achieving gross margin and profit, followed by how pricing affects the profitability, the inventory amounts necessary for buyers to achieve their planned sales, and the six-month planning process. A description of the buyer's job explains the variety of tasks a buyer is responsible for, including analyzing reports, working with vendors, the buying process, visualizing the presentation, competitive shopping, and more, to show you how critical the job is to a retailer.The text has real-life mathematical examples for various retail channels: department stores, off-price retailers, mass-market retailers, fast-fashion retailers, and more. Interviews in every chapter with bu

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Book SynopsisLearn about how the fashion industry works to find where in this massive industry you belong. You''ll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who''s who in fashion history, while a glossary and key terms throughout make sure you know what you''re talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practicesInstructor Resources -Instructor''s Guide provides suggestions for planning the course and using the

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Book SynopsisLearn how to draw fashion images that communicate design ideas and details. With more than 3,000 color illustrations and updated instructions, the book shows you how to draw women, men, and children, pose the figure, develop the fashion head and face, sketch accessories, add garment details, and prepare flats and specs. Learn more advanced techniques for rendering color, fabrics, and embellishments, from houndstooth and velvet to feathers and fringe. Bina Abling''s detailed, easy-to-follow lessons have clear diagrams and runway photographs to help you develop your drawing skills. New to this Edition: -Discusses of sustainability as a mainstay in the fashion industry -Includes practice templates -New videos in STUDIO to support student learning STUDIO Features Include:-Watch videos that bring chapter concepts to life-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essenTable of ContentsPreface Tools and Equipment Hints 1. Fashion Figure Proportions 2. Basic Figure Forms 3. Model Drawing 4. Fashion Heads 5. Garments and Garment Details 6. Drawing Flats and Specs 7. Basic Rendering Techniques 8. High-End Rendering Techniques 9. Drawing Knits 10. Design Focus and Layout 11. Drawing Men 12. Drawing Children 13. Accessories Fashion Archive Credits Index

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Book SynopsisHelps students acquire the terminology they will need to know about apparel production, manufacturing, and more in their future careers. This edition expands the global perspective, integrates recent advances in technology, and focuses on sustainability.

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Book SynopsisGlobal Sourcing in the Textile and Apparel Industry, 3rd Edition examines the crucial function of global sourcing in the textile and apparel industries, providing practical insight into both how and why global sourcing is pursued. Over 95 percent of today's textile and apparel products are globally sourced, making sourcing one of the most important business functions in the industry. Chapters include step-by-step global sourcing procedures and explore the theoretical, political, economic, social, and environmental implications of sourcing decisions with an emphasis on sustainability. Case studies and learning activities are based on the author's extensive industry experience and address current issues that professionals face every day.New to this Edition: New content called global sourcing in the news throughout the chapters to make direct connections between theoretical principles and industry activities New discussion about the impact of the Cov

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Book SynopsisAt last, Bobbi Brown, iconic and innovative makeup maven and entrepreneur, shares her personal story of invention and reinvention in her captivating first memoir.In the 1980s, Bobbi Brown had a crazy thought: real faces were beautiful. At a time when cosmetic trends were about covering, contouring, and transforming, Bobbi blazed her own path, creating makeup that accentuated natural beauty and natural makeup. In the process, she revolutionized the makeup industry. Bobbi came by this philosophy honestly. It is part of who she is and the way she lives her life. Real is better than fake. Simple is better than complicated. Family comes first. When life throws obstacles in your path, don't wallow; figure it out. And this hard-earned, deceptively simple wisdom is at the center of her new book, Still Bobbi.A bestselling author of nine makeup tutorial books, the one thing Bobbi has never written about is her life . . . until now. For the first time, Bobbi shares with her millions of fans where she comes from, how she navigated her childhood, formed her concept of beauty, built her namesake brand into a billion-dollar worldwide business, left her own brand, and then built another one and more. In sharing a lifetime of hard-won practical wisdom, tips, and business savvy, Bobbi's transformational stories give you the tools to reach for your own dreams and jump into life-changing action.

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Book SynopsisAt once a lexicon of fashion and a style guide, The Style Thesaurus is the essential wardrobe companion for all fashion lovers.Style can be used to fit in or to stand out, to send different messages and, with the right knowledge, it can also be adjusted according to mood or occasion. The Style Thesaurus examines a wide range of looks, investigates their roots in history and culture, and shows how they can be curated or combined.Organized into groups reflecting the origins of the style - Utility, Music & Dance, Leisure etc - and fully illustrated, each entry includes examples, near synonymous styles, styling details, pairings and colour story. Entries include everything from Neo-Victoriana, Dandy and Rockabilly to Normcore, Modest or Afrofuturist.Trade ReviewThe "clothes we wear... function as a language that can, to some extent, be read," asserts journalist Kane in her comprehensive debut survey of clothing styles that "reappear time and time again" on city streets and in high-fashion magazine spreads. In each brief entry, Kane distills a style's history, signature garments, and role in popular culture... Students of fashion will be enlightened and delighted by this detail-rich resource, and even novices will be persuaded that "we are all stylists, assembling meaning to find our tribes." * Publisher's Weekly *A genius concept aimed at enhancing everybody's wardrobes, Kane's brilliantly structured Style Thesaurus models a wide range of fashion combinations for all occasions. * Waterstones Best of 2023 blog *

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Book Synopsis'A deep knowledge of and feeling for his subject' Sunday TimesKarl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other. Larger than life, Lagerfeld was legendary not only for reinventing Chanel but also for his idiosyncratic personal style and captivating life, which featured a cast of the world's most famous, fabulous and fascinating people. Not least his cat, Choupette, who herself became a fashion icon.Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar. During his time there, he interviewed and socialized with Lagerfeld, coming to to see a side the elusive designer kept private from the world.In this deliciously entertaining book, Middleton takes us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades.Trade ReviewA deep knowledge of and feeling for his subject -- Hadley Freeman * Sunday Times *

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Book SynopsisThe story of humanity is the story of textiles-as old as civilization itself. Textiles created empires and powered invention. They established trade routes and drew nations' borders. Since the first thread was spun, fabric has driven technology, business, politics, and culture. In The Fabric of Civilization, Virginia Postrel traces this surprising history, exposing the hidden ways textiles have made our world. The origins of chemistry lie in the coloring and finishing of cloth. The beginning of binary code-and perhaps all of mathematics-is found in weaving. Selective breeding to produce fibers heralded the birth of agriculture. The belt drive came from silk production. So did microbiology. The textile business funded the Italian Renaissance and the Mughal Empire; it left us double-entry bookkeeping and letters of credit, the David and the Taj Mahal. From the Minoans who exported woolen cloth colored with precious purple dye to Egypt, to the Romans who wore wildly expensive Chinese silk, the trade and production of textiles paved the economic and cultural crossroads of the ancient world. As much as spices or gold, the quest for fabrics and dyes drew sailors across strange seas, creating an ever-more connected global economy. Synthesizing groundbreaking research from economics, archaeology, and anthropology, Postrel weaves a rich tapestry of human cultural development.

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Book SynopsisThis comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands’ proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew’s global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor’s Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint® presentations include images from the book and provide a framework for lecture and discussionTrade Review[This book] is informative, interesting to read, gives current statistics, has good, thorough content on the subject, and offers good questions at the end of [each] chapter. This definitely brings retail concepts to the 21st century and makes the book more relevant to students today. -- Diane Ellis, Meredith College, US[The book] is on point in giving clear, current detail about how the impact of communicating to customers through electronic media has really taken over the more traditional formats of connecting to the consumer. Key strengths are that this is current information that students can use and apply to career opportunities with today’s retail platform. -- Joy H. Royal, Art Institute of Atlanta, USExcellent content. Very easy to read, to the point, good bullet points. [This book's] subject matter is relevant to all retail classes. -- Priscilla Fong, City College of New York, USThe author presents a clear case for the use of electronic tools and, in particular, social media. -- Robert Ogilvie, Yorkville University, CATable of ContentsPreface SECTION I INTRODUCTION TO FASHION RETAILING Chapter 1 The Nature of the Fashion Retailing Industry Chapter 2 The Global Impact of Fashion Retailing Chapter 3 Organizational Structures Chapter 4 The Fashion Consumer Chapter 5 Retail Research Directions in Today’s Retail Environment Chapter 6 Ethical Practices and Social Responsibility by Retailers SECTION II THE FASHION RETAILER’S ENVIRONMENTS Chapter 7 On-Site and Off-Site Locations Chapter 8 Designing and Fixturing Brick and Mortar Premises Chapter 9 The Importance of Visual Merchandising to Stores SECTION III MANAGEMENT AND CONTROL Chapter 10 The Human Resources Division Chapter 11 Merchandise Distribution and Loss Prevention Section IV Merchandising Fashion Products Chapter 12 Planning and Executing the Purchase Chapter 13 Purchasing in the Global Marketplace Chapter 14 Private Label Importance to the Merchandise Mix Chapter 15 Inventory Pricing Chapter 16 The Importance of Advertising and Promotion Chapter 17 Communicating to Customers Through Electronic MediaChapter 18 Servicing the Fashion Shopper Appendix Bibliography Glossary Index

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Book SynopsisWith the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers’ changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussionTable of ContentsPreface Acknowledgements Part I. Introduction to Promotion 1. What is Promotion? 2. Consumer Behavior 3. The Creative Process in Promotion 4. Fashion Forecasting Part II. Promotion Preparation 5. Promotion Organization 6. Promotion Planning and Budgeting Part III. Media 7. Traditional Media 8. Digital Media Part IV. Promotion Mix 9. Advertising 10. Direct Marketing and Sales Promotion 11. Public Relations 12. Personal Selling 13. Fashion Shows and Special Events 14. Visual Merchandising Glossary Index

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