Description
Book SynopsisJaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course.
Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.
Trade ReviewIf you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student’s learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USA
An easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USA
Retailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USA
Table of ContentsPreface Acknowledgments 1. Emerging Markets 2. Brazil 3. South Korea 4. China 5. India 6. Russia 7. Turkey 8. Thailand 9. Mexico 10. Qatar 11. Future of Emerging Markets Glossary Index
