Description
Book SynopsisContaining fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today''s fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.
Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.
Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes va
Trade Review
In five to-the-point chapters, Fashion Buying delivers all that is needed to know about becoming a buyer. It is at once detailed and efficient; a masterful little book that inevitably paves the way to a better understanding of the merchandising environment and the job of a fashion buyer. -- Susan N. Spencer, Merchandise Product Development and Merchandise Marketing Faculty, Fashion Institute of Design and Merchandising, USA
Table of Contents
Introduction 1. The Fashion Buyer What is a Fashion Buyer? Fashion Buying Approaches Retail Environments and the Buyer Case Study: Kate Ruque, Fashion Buyer and Planner Interview: Kate Ruque Chapter 1 Summary 2. Sources of Buying Inspiration Buyers, Designers and Markets Market Research Profiling the Customer Trend Forecasting Case Study: Capsule Show Interview: Deidre Maloney, Co-founder Capsule Show Chapter 2 Summary 3. Suppliers, Sourcing and Communication The Buyer<>Supplier Relationship What is a Supply Chain? Managing the Supply Base Sourcing Issues Developing Product Categories and Selecting Lines Fabric Selection Fashion Lead Times and the Fashion Buying Cycle Selecting and Buying Garments Case Study: Feral Childe Interview: Alice Wu, Co-founder Feral Childe Chapter 3 Summary 4. Merchandise Planning What is Merchandise Planning? Developing the Initial Season Buying Plan Product Sampling and the Final Range Preparation Merchandise Pricing Risk and Range Issues Getting the Balance Right Case Study: Technology Interview: Oshana Pinto, PLM Product Manager, Gerber Technology Chapter 4 Summary 5. Trends in Fashion Buying Promotional Activities Technology Corporate Social Responsibility Case Study: Kristen Lucio, Fashion Entrepreneur Interview: Kristen Lucio Chapter 5 Summary Conclusion/ Appendix/ Glossary/ Student Resources/ Index/ Acknowledgements and Picture Credits
