Description

Book Synopsis
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discuss

Swipe Scan Shop Interactive Visual Merchandising

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£67.50

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RRP £90.00 – you save £22.50 (25%)

Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Kate Schaefer

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    View other formats and editions of Swipe Scan Shop Interactive Visual Merchandising by Kate Schaefer

    Publisher: Bloomsbury Publishing (UK)
    Publication Date: 1/11/2021
    ISBN13: 9781350092907, 978-1350092907
    ISBN10: 1350092908
    Also in:
    Fashion and beauty industries

    Description

    Book Synopsis
    Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discuss

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