Description
Book SynopsisSamata is a British born Ghanaian entrepreneur working across fashion and media. Samata is the CEO of sustainable Oscars design campaign Red Carpet Green Dress. The published author THE TRIBE Empowerment Journal, The Fashion Designer's Resource Book Bloomsbury Publishing and writer (The Guardian, VOGUE, Huffington Post). Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in Reuters, Business Insider, Business Of Fashion, Grazia Middle East, Instyle, Grazia, Vogue Italia, Yahoo Finance, Westwood Westwood, VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women's Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more.
Samata is Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata foun
Trade Review
Looking to get ahead in the industry? Add the Fashion Designer’s Resource Book to your summer reading list. The book breaks down the basics of the business and offers resources for just about everyone from emerging designers and fashion students to aspiring journalists, publicists, and buyers—not to mention all you fashion know-it-alls out there. -- Catherine Straut * Elle.com *
As many a designer will testify, carving a career in the fashion industry is no mean feat. More than just talent alone, you’ll need determination, drive and focus; but for that extra bit of help with the above, you’ll also need Samata Angel’s new book, the Fashion Designer’s Resource Book... Tackling topics such as business planning, brand awareness and networking, as well as emotional wellbeing and stress, Samata’s oh-so helpful, no-nonsense approach to the ins and outs of the fashion industry is a must read. * InStyle *
Written from a British perspective by womenswear designer Angel, this resource offers a comprehensive overview of the fashion industry and the creative processes employed by designers. It provides insights into life as a fashion entrepreneur. Topics such as education , branding and advertising, business planning, work-life balance, social media and networking, and sustainable practices are introduced. Sections range from ‘What is Fashion?’ and ‘Venturing In’ to ‘Social Responsibility’ and ‘Your Emotional Well-Being’. In some cases, the author either does not cite the sources for her research, or references Wikipedia (CH, Mar’06, 43-3736) as the source. Many of the images in the book are stock photos and images of the author or her fashion designs. The brief index restricts accessibility. Despite the limitations in the research and production of this book, it will be useful for readers considering a career in the fashion industry, including high school students and first-year college students. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, and general readers. -- C. B. Cannon, Savannah College of Art and Design * CHOICE *
This book offers a comprehensive overview over the fashion industry from where to study to how to set up your own fashion business (write a business plan, seek funding, production etc.) The book offers case studies and useful industry insights. Therefore I would recommend this book even for someone who worked in the industry for awhile because I got a lot of new insights by reading Samata’s book myself. -- Matilda Lundin * www.MatildaLundin.com *
Table of Contents
Why Is This Book Needed? What Is Fashion? An Overview Of The Industry Who Are The Key Players? Key Fashion Centres The Value Of The Fashion Industry Fashion Events And Seasons Venturing In Vision And Goals Success And Decision-Making Can You Identify Your Strengths? Fashion Industry Jobs And Career Paths Work Experience And Placements How To Make Yourself More Employable International Fashion Schools And Colleges Applying For Courses Creating A Stunning Portfolio Being A Designer Trends Different Types Of Designers: What Kind Of Designer Are You? High Street Fashion, Ready To Wear And Haute Couture The Characteristics Of A Fashion Designer The Design Brief What Does A Designer Do? Fashion Illustrators Sketching Learning Patterns Finding Your Feet Being Yourself Within The Fashion Industry Etiquette Within The Fashion Industry Dress For Success Finding A Network And Using It Know Your Message Trying To Fit In Changing Times: Social Media And The Fashion Industry A Facebook Fashion Brand Fashion Blogs Linkedin Twitter Youtube Business Planning Fashion Entrepreneurs The Importance Of A Mentor Research Resources Your Product, Your Collection, Your Customer Money, Money, Money From The Investors' Perspective Team Work And Sharing Applying To A Financial Institution Investor = Partner? Registering Your Company Useful Business Start Up Resources Manufacturing Production Capitals - Choosing Your CMT Unit Finding Fabrics Lead Times Quality Control Managing Your Production Purchasing Orders When Your Clothes Arrive If Things Go Wrong Showcasing Your Work Typical Criteria To Exhibit During Fashion Week Organising Your Own Fashion Show Working With Photographers Designers' Rights And Protective Organisations Creative Rights: How Can I Protect My Designs? Catalogue Your Design Process The Legal Side Of Fashion PR Being A Good Client Sponsorship Paths To Exposure Reaching Celebrities And Magazines What Editors And Stylists Are Looking For Contacting Editors And Stylists Who Are You Targeting? The Wish List Marketing Branding Trade Shows Sales Department Stores And Boutiques Online Retail Your Website Dealing With Buyers And Stockists Social Responsibility Fair Trade Eco Fashion What Are Organic Fabrics? Why Pro Bono Work? Model And Designer Etiquette Your Emotional Well-Being The Lifestyle Of A Fashion Designer Coping During Stressful Times Forcing Creativity Intrinsic And Extrinsic Motivation Getting Inspired Relaxation Corner Beautiful Sights: The Museum To-Do-List
