Entrepreneurship / Start-ups Books

Book SynopsisEntrepreneurial dilemmas play an important, though heavily underexposed, role in the life cycle of the small firm. This book defines the entrepreneurial dilemma as a situation where entrepreneurs have to choose between multiple future courses of action concerning their firm, without sufficient information to make that choice. The Entrepreneurial Dilemma in the Life Cycle of the Small Firm enables lecturers, researchers and practitioners in the fields of entrepreneurship, small business development and business administration to understand these entrepreneurial dilemmas and ways to resolve them. This book presents an in-depth analysis of the modern theories in the field of entrepreneurship, including innovation, sustainable entrepreneurship, characteristics of small businesses, the life cycle of the firm, entrepreneurial behavior and small business finance. Enno Masurel provides a clear overview of the opportunities that teaching entrepreneurship in a higher education context offers, and embodies this teaching within ten universal cases that will help readers to further understand the the dilemmas faced by entrepreneurial activity in the development of small firms.Trade ReviewMasurel’s goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm. -- Annotation ©2019 * (protoview.com) *Table of ContentsIntroduction Chapter 1: Theoretical background of entrepreneurship Section 1.1 Entrepreneurship Section 1.2 Innovation Section 1.3 Sustainable entrepreneurship Section 1.4 Characteristics of small businesses Section 1.4.1 Quantitative characteristics Section 1.4.2 Qualitative characteristics Section 1.5 Stages in the development of small businesses (life cycle of the firm) Section 1.5.1 Protection of the start-up firm Section 1.5.2 Exit strategies Section 1.6 Different types of entrepreneurs Section 1.7 Different roles of the entrepreneur Section 1.8 Entrepreneurial competences Section 1.9 Entrepreneurial motivation Section 1.10 Entrepreneurial behavior Section 1.11 Small business finance Chapter 2: Entrepreneurship Education Section 2.1 Three approaches in entrepreneurship education Section 2.2 Different teaching forms of entrepreneurship education Section 2.3 Different teaching materials for entrepreneurship education Section 2.4 The consistency between the teaching approaches in, the teaching forms of and the teaching materials for entrepreneurship education Chapter 3: Cases with The Entrepreneurial Dilemma in the Development of the Small Firms Case 1: To protect or not to protect (that is the question)? Case 2: From nascent entrepreneur to start-up entrepreneur: Capable or not? Case 3: From early growth to late growth: More (financial) manager or not? Case 4: From late maturity to decline or to closing down? Case 5: Scientist or university spin-off? Case 6: Official green or officious green? Case 7: Entrepreneurship outside the western world: far away or close? Case 8: The successor in the family business: first son or second son? Case 9: Entrepreneurship in the DIY sector: Franchisee or not? Case 10: Sell the firm to the highest bidder or give it another swing?   Appendices Appendix A. The financial plan Appendix B. Case: The financial plan of Pizza Pete Appendix C. Business Model Canvas 2018 Appendix D. Lean Startup in a nutshell Appendix E. Sustainable Entrepreneurship Balanced Scorecard

Read more less

Book SynopsisNew small business owners are constantly pressured to play a major role in the economic growth of their respected nation. However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success.Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues. Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

Read more less

Book SynopsisEntrepreneurship education is crucial for economic development. However, its current focus on Western pedagogy raises concerns about its relevance in Africa. The lack of African-oriented definitions of entrepreneurship education may be connected to the limited interest in entrepreneurship as a career in the region. Unlike developed countries, where entrepreneurship drives innovative industries, African entrepreneurship is often driven by survivalist intentions. This raises questions about how entrepreneurship in Africa contributes to the economy without promoting creative innovation. Given these factors, evaluating the role of entrepreneurship education in this context is essential. Delivering Entrepreneurship Education in Africa brings together a collection of academic studies that offer an in-depth analysis of the current state of entrepreneurship education in Africa. The chapter authors engage discussions on how to make entrepreneurship education an attractive field of study for African students. The chapters critique the current teaching styles of entrepreneurship and suggests creative ways of improving entrepreneurship pedagogy while offering approaches to make it an attractive field of study. Delivering Entrepreneurship Education in Africa appeals to academics, teachers, researchers, policymakers, planners, curriculum designers and entrepreneurs.Table of ContentsChapter 1. The Flipped Classroom Effect on Entrepreneurship Education: Applying Critical Pedagogy in Digital Environments; Patient Rambe Chapter 2. Defining Arts and Cultural Entrepreneurship; Patrick Ebong Ebewo, Elona N. Ndlovu-Hlatshwayo, Phakisho Wilson Mehlape, and Semukele Hellen Mlotshwa Chapter 3. The Utility of Stories in Entrepreneurship Education; Willard Morgan Chapter 4. Developing the Competencies of Envisioning and Constructing through Entrepreneurship Education; Chris Schachtebeck and Thea Judith Tselepis Chapter 5. Higher Education Entrepreneurship Programme and Student Entrepreneurial Uptake; Paul Chiedozie Odigbo Chapter 6. Influences of Social Enterprises in Promoting Entrepreneurship Education; Abdallah Abdul-Rahaman, Kwame Adom, and Ibn Kailan Abdul-Hamid Chapter 7. Business Simulation Games and Entrepreneurial Education; Fazlyn Petersen Chapter 8. Entrepreneurship Education and Entrepreneurial Intention; Sibusiso D. Ntshangase and Ikechukwu O. Ezeuduji Chapter 9. Concept Mapping and Entrepreneurial Thinking; Emmanuel Ekale Esambe Chapter 10. Entrepreneurship Education and its Mode of Delivery; Ayansola Olatunji Ayandibu

Read more less

Book SynopsisNow in paperback: Legendary business coach and entrepreneur Dean Graziosi takes you from where you are in life to where you want to be, using simple tools to reshape daily routines and open new doors to prosperity--whether you're a fellow entrepreneur, an employee or executive, or a new grad in your first job.“In this book there are amazing recipes to get the life you want faster, easier, and with less stress. Read it and live rich!”— David Bach, nine-time New York Times best-selling author and financial expertMillionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be by incorporating easy-to-implement “Success Habits” into your daily routine.Legendary business coach Dean Graziosi has broken down the walls of complexity around success and created simple strategies that you can quickly put to use to reach the level of wealth and abundance you desire.This book is not about adding more time to your day. It is about replacing those things that are not serving your future with success habits designed specifically to assist you on your journey to a better you. In these pages, you’ll:– Drill down deep to identify your “why”—the true purpose that drives you and the real reason you want to prosper– Expose and overcome the “villain within” that’s holding you back– Unlock the single biggest secret to being productive (it’s probably not what you think)– Believe in your own massive potential—so you can make it a reality– Use Dean’s 30-day Better Life Challenge to catapult you into your new lifeNow in paperback, Millionaire Success Habits gives you the tools you need to radically reshape your daily routine and open new doors to prosperity.

Read more less

Book SynopsisWALL STREET JOURNAL BESTSELLER!When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:· Deepen rapport and connect with others by identifying and reducing their suffering· Update Dale Carnegie’s insights to win the right friends and influence the right people· Overcome others’ intimidation tactics to find true appreciation in relationships· Build character for better results than capabilities can ever give on their own· Use basic marketing principles to find true love· Protect your efforts from the “takers” of the worldAnd much more—all to help the givers of the world thrive in business without neglecting their relationships.Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.

Read more less

Book SynopsisThinking about starting the business of your dreams? So what's holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel 'stuck' where you are now? But even being 'stuck' can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you? If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high-profile brands in the United Kingdom today - Coffee Republic. Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who 'did it', and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom. Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only 'special' people start successful businesses. It's written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters. Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn't always easy but one thing is for sure, it was the most rewarding journey either of them has taken.Trade Review"fantastically motivating" (Eve, December 2006) "...will help you take one small step at a time." (She, March 2008) "Coffee Republic is an inspiring book for anyone starting a business" (Woman & Home, May 2015)Table of ContentsAcknowledgements v Preface xvi Chapter One Can Anyone Be An Entrepreneur? 1 To Be Or Not to Be An Entrpreneur Chapter Two The Idea Chapter 25 Do You Have a Light Bulb, Or Do You Need to Find One? Chapter Three Market Research 37 Chapter Four Writing the Business Plan 65 Chapter Five Raising Money for Your Idea 91 Chapter Six Implementation 99 Chapter Seven Being in Business 135 If You Build It, Will They Come? Chapter Eight Growing 151 From Birth to Maturity Roladex 194 Index 196

Read more less

Book Synopsis____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Identify the root causes of business challenges· Anticipate the impact of changes in the market and turn them to your advantage · Collaborate more effectively across teamsCombining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.____________________'The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book.' RORY SUTHERLAND, VICE CHAIRMAN, OGILVY GROUP 'The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise.' WALTER KEICHEL III, author of The Lords of Strategy'Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book.' DR JULES GODDARD, author of Uncommon Sense, Common Nonsense'The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. I can safely say that if you only read one business book in your life it should be The Grid.' PHILIP ROWLEY, Chief Finance Officer, Sony Pictures EntertainmentTrade ReviewThe Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book. -- Rory Sutherland, Vice Chairman, Ogilvy GroupThe Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise. -- Walter Kiechel III, author of The Lords of StrategyMatt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book. -- Dr Jules Goddard, author of Uncommon Sense, Common NonsenseThe Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. Following the tenets of this book will help readers to avoid the costly unintended consequences that can follow on from well-intended decisions. I can safely say that if you only read one business book in your life it should be The Grid. -- Philip Rowley, Chief Financial Officer, Sony Pictures Entertainment

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisDiscover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™.In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Read more less

Book SynopsisThis book focuses on the process of designing a new business, known as entrepreneurship. It gives emphasis to the deep relationship between entrepreneurship and organizational innovation. This book provides a wide range of information and knowledge, namely: - on the different initiatives to be developed in order to promote an entrepreneurial culture; - on the different types and levels of innovation and organizational change to be implemented by organizations; - on the possible strategies to be developed with a view to fostering qualified entrepreneurship through a strong training component; -on the involvement of the different agents of innovation to equip the promoting entrepreneurial projects teams with scientific and technical knowledge in the different areas of intervention, such as marketing, finance, human resources management, the protection of intellectual property, techniques to persuade investors, etc.This book contributes not only to the transmission of knowledge and know-how in what concerns the techniques, procedures and strategies of entrepreneurial management, but also, and above all, to the construction of the behaviors, characteristics and entrepreneurial attitudes, leading to high levels of success in the business world.Table of ContentsEntrepreneurship and organizational innovation.- Intra-entrepreneurship.- Organizational innovation.- Culture and organizational behaviour.- Work challenges and changes.- Communication, participation and involvement in innovative environments.- Competitive management practices.- Human resource management.- Matching human and innovative organizations needs.- Motivating people in an innovative environment.- Developing leadership / entrepreneurial skills.- Global management.- Team building and innovation.- Strategic management.- Employee motivation and entrepreneurship.- Conflict management and work challenges.- Learning skills and styles in work innovation.

Read more less

Book SynopsisThe venture capital model doesn’t work—at least not for 99% of startups and small businesses. In this 99% are a lot of companies with incredible potential: businesses headed by female founders and those from diverse racial backgrounds, organizations headquartered outside of venture capital hubs, and purpose-driven enterprises that are creating social and environmental impact alongside financial success. Counter to what the press-savvy venture capital world would have you believe, there are a lot of funding options out there for startups and small businesses. Adventure Finance is designed to help you understand some of these options, and walk you through real examples of how other founders and funders have put them to use. In simple, approachable language, the book breaks down the different types of funding options available from revenue-based financing to recoverable grants to redeemable equity to distributed ownership and more. Through a mix of storytelling and frameworks, based on a decade of research and experience in investing in early-stage companies, this book will give you the ability to determine how each of these structures can contribute to your own funding journey. The goal for this book is to shift the conversation about startup funding and help founders and funders widen the spectrum of “mainstream” investment options in order to make the venture financing world more inclusive and purpose-driven.Table of ContentsChapter 1. Who are you?.- Chapter 2: Where are you?.- Chapter 3. Where are you headed?.- Chapter 4. The innovative financing spectrum.- Chapter 5. Helium Health: Our Equity Journey.- Chapter 6. Soko & Powered by People: Our Debt Funding Journey.- Chapter 7. Candide Group: Our Structured Exits Journey.- Chapter 8. Provive: Our Revenue Based Debt Journey.- Chapter 9. Get Vantage & Viwalla: Our Technology Enabled RBF Journey.- Chapter 10. Maya Mountain Cacao: Our Demand Dividend Journey.- Chapter 11. Earnest Capital: Our Shared Earnings Journey.- Chapter 12. Earth Equity: Our Redeemable Equity Journey.- Chapter 13. Agora Partnerships: Our Variable Payment Obligation Journey.- Chapter 14. Riders for Health: Our guarantee journey.- Chapter 15. Purpose Capital: Our Steward Ownership Journey.- Chapter 16. Codeforall: Our Crowdfunding Journey.- Chapter 17. Steward Farms: Our Crowd Financing journey.- Chapter 18. Solar: Our Distributed Ownership Journey.- Chapter 19. Project Equity: Our journey facilitating exits to communities.-Chapter 20. Upaya Social Ventures: Our Recoverable Grant Journey.- Chapter 22. Trackosaurus: Our Convertible Grant Journey.- Chapter 23. PRIME Coalition: Our Catalytic Capital Journey.- Chapter 24. Ikamva Youth: Our Forgivable Loan Journey.- Chapter 25. MacArthur Foundation: Our PRI journey.- Chapter 26. Michael and Susan Dell Foundation: Our margin rate rebate journey.- Chapter 27. Clinicas de Azucar: Our SIINC Journey.- Chapter 28. Bertha Centre: Our Impact Bond Journey.- Chapter 29. Decoding Term Sheets.- Chapter 30. Embedding Impact into Contracts.- Chapter 31. Tax and Accounting Considerations.- Chapter 32. Looking forward: Emerging Enablers.

Read more less

Book SynopsisThis book reveals a variety of issues facing entrepreneurs, SMEs, and entrepreneurship development across South America. The authors recognize that when it comes to entrepreneurship, not one size fits all. Therefore, this book has been designed to help business students understand the context of the enterprise. It highlights how countries differ in their scope of entrepreneurship, and how entrepreneurs are impacted by these differences. Each chapter is dedicated to a respective country and describes the status quo, challenges and prospects for entrepreneurship there. Specifically, the book helps students understand the nature of entrepreneurship in Argentina, Bolivia, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Surinam, Uruguay and Venezuela.Table of ContentsIntroduction to Entrepreneurship in South America.- Entrepreneurship in Argentina.- Entrepreneurship in Bolivia.- Entrepreneurship in Brazil.- Entrepreneurship in Chile.- Entrepreneurship in Colombia.- Entrepreneurship in Ecuador.- Entrepreneurship in French Guiana.- Entrepreneurship in Guyana.- Entrepreneurship in Paraguay.- Entrepreneurship in Peru.- Entrepreneurship in Suriname.- Entrepreneurship in Uruguay.- Entrepreneurship in Venezuela.- Shadow Banking Services for Entrepreneurs.

Read more less

Book SynopsisThe free market underpins our economy and our way of thinking around enterprise and value, but it is also a major factor in the sustainability problems that we now live with. Climate change, child labour and oil spills are just a few of the many problems associated with our economic activity and, although many companies have made an effort to produce more sustainably, the pace of change is much too slow. This engaging and accessible textbook teaches students the relationship between the economy and sustainability, assessing the hand of the free market on company behaviour and, ultimately, providing a framework for transition to a sustainable economy.Using case studies and optional assessment questions, this textbook explains to students what a market is at the macro level and then translates the effects of the market to industries and subsequently to the strategic choices of companies at the micro level. It adopts a model of 8 guiding principles that underpin the current free market economy and 8 guiding principles for the sustainable market economy. Switching these deeply held principles will be essential to any serious transition to a sustainable economy.Table of ContentsIntroduction 91. How markets work 111.1. What do we mean by a (free) market? 121.2. Effects of markets on the choices of companies 221.3. Summary 352. Market Failure: The Tragedy Of The Coercive Hand 372.1. Damage due to product leadership 372.2. Damage due to cost savings 512.3. Summary 723. Guiding principles in our current economic model 753.1. Acting freely for more possessions 763.2. The employee is a means of production 863.3. Economic growth and trickle down 943.4. The role of government in the market economy 993.5. Summary 103Towards a new DNA for a sustainable market 1064. Guiding principles for a sustainable economy 1094.1. Acting responsibly for greater well-being 1094.2. Man is an equal production partner 1354.3. Multiple growth for all 1394.4. The role of government in a sustainable market 1434.5. Summary 1485. The happiness of a sustainable market 1515.1. How the sustainable market works 1515.2. Translating guiding principles into a sustainable mission and vision 1545.3. Sustainable product leadership 1585.4. Cost savings: devoloping sustainable production processes 1675.5. Summary 187Afterword – Now What? The role of citizens, businesses and government 191

Read more less

Book SynopsisInnovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as guests in the author’s podcast “Business of Collaboration” or in interviews with the Collabwith Magazine which she produces. This is a powerful book full of practical frameworks and one-page canvases which act as reminders of the value of making needs and expectations explicit. The author provides frameworks and tools that can be used to support collaboration journeys across different sectors and organizations. She also offers clarity to the reader for their innovation journey and brings a new perspective on how to innovate and understand innovation. Jara Pascual focuses on the importance of managing emotions and feelings of frustration which can be very common during a collaborative innovation process. She explores the interaction between Emotional Intelligence and business and shows how to remove and manage frustration and how to produce a positive outcome. Innovation and Collaboration in the Digital Era will empower the reader to take action and show how to change your conversation about innovation and collaboration.“Jara Pascual, with colleague Celia Avila-Rauch, has been able to distill and apply the ability model of emotional intelligence to the art and science of innovation and innovation leadership. In our work we note that feelings are not always facts but that emotions as a form of data. More than that, emotions can assist or facilitate with decision making, creativity and innovation rather than getting in the way, but only if leaders are “smart” about emotions and develop and deploy their emotional intelligence skills.” Dr David R Caruso, Emotional Intelligence Skills Group, Founder Yale Center for Emotional Intelligence, Research Affiliate

Read more less

Book SynopsisIn life and business, change is the only constant. Read Dragon Tactics and learn how to thrive in uncertainty! In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change. Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty. * Learn how to better navigate an increasingly uncertain and volatile world far beyond China's borders.* Masters skills that are rooted in China's four-thousand-year-old history and culture.* Read about management methods that borrow as much from Confucianism as from new technologies.* Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib.

Read more less

Book SynopsisThe Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs to embark on their journey to develop their idea into a successful start-up.Table of ContentsIntroduction; The Art of Entrepreneurship: The Entrepreneurial Journey; The Three Mantras of Entrepreneurs; The Three Beliefs of Entrepreneurs; The Three Realities of Entrepreneurship; The Alignment of Your Stars; You Need the Passion; Thinking with Your Heart Not Your Head; The Science of Entrepreneurship: Transforming an Idea into a Viable Business; Strategy Development for Start-ups and New Ventures; The Process of Starting a Company - Early Stages; The Business Plan; Pitching; Getting Ready for Formal Fund Raising; Three Rules of Thumb for Fund Raising; What Should Entrepreneurs Look For?; What Do Investors Look for?; The VC Trap; Useful Lessons Learnt: How to Survive the Challenging Times; Lessons Learnt During the Dot Com Era - The Tech Bubble Burst; Surviving the Great Disruption (The COVID-19 Economic Impact); Governance, Culture, Deal Fatigue, Team Disagreement and Backup Plans; Environmental Factors That Make a Good Entrepreneurship Ecosystem; My Entrepreneurship Journey; Conclusion; About the Author;

Read more less

Book SynopsisSoutheast Asia has been an emerging frontier for internet technology startups, with talent and capital flooding into the region's technology markets in recent years. Navigating ASEANnovation: The Reservoir Principle and other essays on startups and innovation in Southeast Asia is a collection of essays and interviews with founders and investors on what it takes to thrive and win in the region as a tech startup. From topics such as bringing together a founding team to exiting a company, the collection covers various aspects of startup growth, digging deep into the critical strategies tech founders and business leaders of different countries and industries can adopt, while embracing the diversity critical to understanding the region.Navigating ASEANnovation serves as go-to compendium providing practical advice and mental frameworks for anyone interested in Southeast Asia and tech startups, highlighting the unique aspects of operating in the region that the world can learn from as well.The collection was curated with commentary from Yinglan Tan, Founding Managing Partner of Insignia Ventures Partners, an early stage technology venture fund in Southeast Asia, and Paulo Joquiño, Editor of Insignia Business Review, the official publication of Insignia Ventures Partners.

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge''s extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.

Read more less

Book SynopsisCarmel McConnell's background is a mixture of social activism and business. She is a campaigner and fierce optimist about creating a better world. While researching her first book Change Activist, in 2000, Carmel interviewed five headteachers in the London borough of Hackney who told her that many of their pupils arrived at school too hungry or malnourished to learn. Carmel started buying and delivering breakfast food to these schools, with remarkable results as children's concentration, behaviour, punctuality and educational attainment significantly improved. As demand for her help grew, Carmel took time out from her City technology consultancy, setting up Magic Breakfast in 2003. Today, Magic Breakfast and the National School Breakfast Programme (DfE funded to March 2021) provides healthy breakfasts to around 400,000 children in England and Scotland during term time. Carmel was awarded an MBE for her services to school fooTrade ReviewCould Carmel McConnell be our answer to Oprah? ***** This is a great self-help book. I have finished a course of study in a new area after having been a lawyer for too many years. I am now trying to find a job and have had a few setbacks recently. I had reached the stage of wondering whether I had made a big mistake to give up my salary to find something more satisfying to do. I had bought this book for my husband (he still hasn't read it) but decided to have a look at it myself. As a result I now have a revived sense of enthusiasm for job hunting plus some ideas on how to do it more effectively. More importantly I have realised that it is not "mad" to want to make changes and to challenge the status quo. I was once told by one of my bosses that I was too idealistic. This book has helped me to see that he was not idealistic enough. If more partners in law firms had read Carmel McConnell's book I might still be a lawyer! I enjoyed the bright colour of the cover, the difference in print size and type and the easily digestible chunks of wisdom. The exercises are practical-often self-help tasks are so daunting that I give up half-way through. These are manageable but still thought-provoking. I'm so enthused I'm going to look up the web links listed at the back of the book. That's a first for me. A breath of fresh air! ***** Phew! - what a lady you are Carmel McConnell! This is truly brilliant writing, and, without sounding corny, yes, a book to 'change your life' - but in such a positive and outward looking way...Table of ContentsABOUT THE AUTHOR ACKNOWLEDGEMENTS INTRODUCTION What is a change activist? Why change activism is needed now? And you should listen to me because..? My change activist story PART 1: CHANGE YOUR LIFE How can you take charge of your life? How open are you to change? What do you stand for? If the direction of your life feels unclear, it’s ok, start here Passion, purpose, plan for successful change What did activism ever do for anyone? The benefits of change activism Choose action or stay passive What do you want to change? Is very, very ok to ask for help My passion, my purpose, my plan Practical activism – here's how 10 step self-development plan And action – toolkit and exercises PART 2: CHANGE HOW YOU WORK Change Activism can strengthen your bottom line What does purpose-led business look like? Purpose led companies outperform Fairness as a business norm To your mind and soul How to create multi million pound social partnerships Profit and principles What’s that got to do with me? Change led by you, energises you PART 3: RADICAL SELF-CARE Nourish your mind, body and soul Why life begins at the end of your comfort zone. Resilience starts with radical self care Becoming a priority in your own life Your beliefs about reality create your experience of it Ask better questions Team You Part 4: A NEW CHANGE ACTIVIST IDEA Can we create a post-poverty Britain? The L.I.F.E. programme – more information CONCLUSION REFERENCES

Read more less

Book SynopsisSo you want to set up a food business? You want to be your own boss, show off your skills and have an adventure?Street food is the best place to start. It is delicious and fun, well-paid and life-affirming, offering pure freedom and a chance to develop a real obsession with the weather forecast. It can also be hand-to-mouth, heartbreaking, soul-destroying and heavy manual labour - but more on that later.Delicious Freedom is a guide for anyone thinking about setting up their own street food business, for those who don''t have the time or inclination to read a dull tome on business strategy. It is the book Miranda Roberts wishes had existed seven years ago when she started her street food adventure, and one which many people are searching for.It provides tangible advice from what you will sell to where will you do it and to whom. Throughout the book you will find stories from those who have tried and succeeded as well as those who have tried and f

Read more less

Book Synopsis***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.Trade ReviewThis book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding! * NetGalley *Essential reading for all small business owners. Finally some industry insights that cut the BS and tell you exactly what you need to know. I can’t stop raving about this book to all the small biz owners I meet. Grab a copy, you won’t regret it. * Amazon *I have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.I am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.A real gem of a book - a must read for anyone creating, refreshing or reviewing a brand. * Amazon *Thank you so so much for your brilliant book...I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.Anything’s possible now! * Amazon *I started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased. * Amazon *[A] really practical and useful little book aimed at startup businesses in the early stages.There’s how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.I felt the warmth of the authors through the book. Let’s face it, business can be scary and this book sort of feels like a hand-hold. * Amazon *Easy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource. * Netgalley *Table of ContentsIntroWho are we tell you about branding?What is branding?What branding is not?Why do you need a book on branding?How will this book help me?Chapter One:Competitor ResearchWho you are?VisionMisionPurposeHow you behaveAudience Mapping Chapter TwoMoodboardColoursFontsImagesDiversity & InclusionLegalChapter ThreeWhy to use a personal brand How to define your personal brandWays to amplify your personal brandPersonal branding done wellPersonal branding warnings Chapter FourBrand in the officeBusiness cardsPrompts cardsCreative brandsBrand collabsSurprise and DelightBusiness booksPodcastsMerchChapter FiveWhen to hire a branding agencyWhat to put in a briefHow to find the right agency How to budgetHow to work with a printerResources

Read more less

Book SynopsisAccounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions. Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-specialists who wish to gain an oversight of the accounting discipline. The book covers both financial and management accounting in sufficient detail to allow data to be interpreted but in a clear and accessible manner so the reader can quickly gain an understanding of the basic principles of the subject area. Now in its 12th edition, Accounting for Non-Accountants has been fully updated to the latest regulatory requirements including the UK GAAP framework, International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS). The final chapter focuses on the impact of changes in the economic environment on businesses and there are introductions to areas including tax, transfer pricing and creative accounting. This practical guide includes review questions in each chapter, with answers and workings where appropriate, and is supported online by over 200 questions and a glossary to develop a firm understanding of all topics.Trade Review"This book provides an easy-to-understand essential guide for managers to learn key concepts and systems of financial accounting, management accounting, and corporate finance. With balanced coverage of practical applications of preparing financial statements, financial analysis and related questions and exercises, the book gives managers the necessary skills in understanding and using accounting information for decision-making in the real business world. I strongly recommend this book for anyone interested in Accounting and Finance." * Professor Aly Salama, Professor of Accounting and Head of Accounting Subject Group, Northumbria University *"This is a useful and elaborate overview of the principles of financial accounting and management accounting. Well written, comprehensive volume. This textbook is very informative, the chapters are well organized, the learning goals are highlighted and illustrated in a straightforward and understandable fashion. The basic formulas, concepts and theories associated with managerial finance including solved examples are very well designed and presented." * Dr. Neveen Abdelrehim, Senior Lecturer in Accounting & Finance, Newcastle University *"This book has been a key resource in the preparation of lecture and seminar sessions, as it is well written and easy to comprehend. I highly recommend Accounting and Finance for Managers to those interested in understanding how accounting and finance informs business decision making by organisations, whether you are a student or manager within the business world. The illustrative examples provided facilitate a deeper understanding of the topic areas covered in each chapter, whether you have background in accounting and finance or are new to the subject." * Paul Brewster, Programme Leader – Football Business and Finance, UCFB Wembley *"Managers seeking to improve analytical skills with new accounting and finance tools will find this handbook emphasizes learning through example, and teaches the basics of accounting from how to prepare a set of basic financial statements to interpreting profit, cash budgets, pricing strategies to suit different kinds of markets, and more. Each chapter is paired to course structures so the book can be used as a classroom text, and each melds theory with real-world business applications for maximum effect. It's rare to find a title suitable for self-study and classroom learning alike: this book fits the bill, on both." * Midwest Book Review, California Bookwatch, The Business Shelf *Table of Contents Chapter - 01: Financial Record Keeping; Chapter - 02: Income Statements; Chapter - 03: The Balance Sheet; Chapter - 04: Further Adjustments to the Income Statement; Chapter - 05: Checking the Double-entry System; Chapter - 06: Accounting Concepts; Chapter - 07: Accounting for Other Business Organisations; Chapter - 08: An Introduction to Business Costing; Chapter - 09: Marginal Costing and Decision Making; Chapter - 10: Standard Costing; Chapter - 11: Budgeting; Chapter - 12: Working Capital Management; Chapter - 13: Capital Investment Appraisal; Chapter - 14: An Introduction to Limited Companies; Chapter - 15: Published Accounts of the Limited Company; Chapter - 16: Current Issues in Accounting; Chapter - 17: Statement of Cash Flows; Chapter - 18: Accounting Ratios; Chapter - 19: The Economic Environment

Read more less

Book Synopsis

Read more less

Book SynopsisMartin Massey has worked for some of the leading global insurance and risk consulting firms and has over 30 years of industry experience. He is the Managing Director of OneRisk Consulting Ltd, providing Enterprise Risk Management consultancy services with a focus on climate change risk management. He is Chair of the Institute of Risk Management's (IRM) Climate Change Special Interest Group and helped to design and launch the IRM's climate change training course. Martin Massey also wrote the IRM's Climate Change Practitioners Guide in 2021. He is based in London, UK.The IRM is a world leading professional body for risk management, driving excellence in managing risk to ensure organizations are ready for opportunities and threats of the future. They are headquartered in London, UK.Trade Review"A must-read for anyone managing climate risk. The book is insightful, informative and a great one stop shop among a plethora of thought leadership out there on the topic. Most importantly, the book contains excellent practical guidance on how to incorporate climate risk management into existing risk management frameworks and equally, how to start from scratch. I will certainly be consulting it." * Susan Young, CRO, R&Q *"Building on the existing tools and techniques of risk management Martin Massey methodically shows the reader how to encompass and embrace the challenges that climate change will bring to us all. The book is readily accessible for those new to risk management but will also bring fresh insight to those familiar with the concepts." * Roy Boukins, Group Risk Officer, Accelerant Holdings *"Finally, here is a book which provides risk and financial professionals with a roadmap for implementing climate risk into their thinking. The book contains a host of comprehensive detail to equip readers with everything they need to achieve the business transformation that is required." * Rachel Johnson, ACCA Global *"This book provides great insight for risk managers needing to navigate the challenges of climate change, particularly during this early exploratory stage as firms start to ramp up their expertise to improve understanding of risks and opportunities." * Judith Ellison, Business Development Manager, JBA Risk Management *"This book explains in a very clear and methodically way how to integrate climate risks into an existing ERM and Governance Framework." * Alfa Falconi, Director Enterprise Risk | Governance, Risk & Compliance (GRC), NEOM *"Martin Massey has written a book which will be welcomed by the risk management community, but more importantly by their children and grandchildren as we wrestle with the changes required for a net zero future. I am confident that the book will greatly help the reader to bring climate risk into their thinking including the opportunities that climate change presents to us all." * Paul Mahon, Head of Technical Development, Cornish Mutual *"Addressing the overarching issue of how we inhabit the planet, Martin Massey's book informs and equips us superbly to develop a culture that unites everyone's positive efforts around a core consensus on climate risk. He draws together a superb array of expert insights, shows us all how to take reassuringly practical steps, and finds new opportunities for enterprise even as we engage with an existential threat." * Dr Roger Miles, Head of Faculty, UK Finance: Conduct Leaders Academy *"Building on existing tools and techniques of risk management, Martin Massey methodically shows the reader how to encompass and embrace the challenges that climate change will bring to us all. The book is readily accessible for those new to risk management but I am sure it will also bring fresh insight to those familiar with the concepts." * Derek Thrumble, Head of Analytics, Gallagher Specialty *Table of Contents Chapter - 00: Introduction - Climate change enterprise risk management in context; Chapter - 01: Climate change risk landscape and ERM maturity; Chapter - 02: Climate strategic positioning and risk appetite integration; Chapter - 03: Developing an effective climate governance framework; Chapter - 04: Climate change risk identification techniques including stakeholder mapping; Chapter - 05: Managing transition risks; Chapter - 06: Building climate resilience; Chapter - 07: Climate physical risks – Data sources, uses and challenges; Chapter - 08: Designing an effective climate emerging risk management process; Chapter - 09: Climate emerging trends, issues and challenges; Chapter - 10: Climate stress and scenario testing; Chapter - 11: Climate risk integration into specific business processes; Chapter - 12: Financial reporting and climate disclosures

Read more less

Book SynopsisZeineb Djebali is a Senior Lecturer at the Brett Centre for Entrepreneurship, University of Liverpool Management School, where she teaches entrepreneurship and social entrepreneurship to undergraduate and postgraduate students. She is also an entrepreneur in practice, having founded social enterprises globally following senior roles in not-for-profit and corporate sectors.

Read more less

Book SynopsisSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective.This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business.MarketiTable of Contents1: The Marketing Mindset2: Defining Your Marketing Goals3: Creating Content that Provides Value.4: Generating Great Content - From Ideas to Execution5: The Content Creation Process6: Branding and Design for Content Marketing7: Website Technology, Security, and Privacy8: Your Website As Marketing Hub9: Landing Pages, Lead Magnets, and Lead Products10: Promoting Your Content - Email, Social Media, and Beyond11: Measuring Success - Metrics and Analytics12: Systems for Ongoing Success13: Content Marketing Resources

Read more less

Book SynopsisThe truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success.Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.Note: A code for accessing HKPropel is included with all print books.Trade Review“Your Yoga Business cuts through the noise and confusion around spirituality and business, showing a path where they can be mutually supportive. Ava lays a path to build a business for good while living a yogic lifestyle. The book is a go-to guide for anyone who is bringing yoga into the world. Step by step, she walks you through all you need to know to make your vision for a more beautiful world a reality. It doesn’t matter if you are starting from ground zero or already an established yoga entrepreneur—there is something here for everyone.”—Robert Mulhall, CEO of Kripalu Center for Yoga & Health“There is no one in the wellness industry like Ava Taylor—a true pioneer, visionary, and tenacious entrepreneur. Her work in the space has revolutionized the wellness conversation, helping to take what was once seen as a scattered talent marketplace into systems of organization, with true support for yogis and wellness professionals. I am so fortunate to have worked with Ava; her heart has always been in the work fully, and she prioritizes the most important balance in business: relationships first and results a close second. I’m excited for the world to learn from her and indulge in this read.”—Britton Darby, Global Marketing Lead for lululemon and Founder of earth + water wellbeingTable of ContentsPart I. Imagine Your BusinessChapter 1. Envision Your DreamsChapter 2. Tell Your StoryChapter 3. Craft Your Visual IdentityPart II. Define Your Goods and ServicesChapter 4. Explore Business TypesChapter 5. One-to-One and Group SessionsChapter 6. Workshops, Trainings, Immersions, and RetreatsChapter 7. Virtual OfferingsChapter 8. Menu of ServicesChapter 9. Products and MerchandisePart III. Build Your Business PlanChapter 10. Assess Your Existing BusinessChapter 11. Set GoalsChapter 12. Connect Your ContentPart IV. Refine Your MessageChapter 13. Grassroots MarketingChapter 14. Digital and Social Media MarketingChapter 15. Event MarketingChapter 16. Your Marketing SchedulePart V. Work Your PlanChapter 17. Create ConnectionsChapter 18. Identify StrategiesPart VI. Get It DoneChapter 19. Master the Big FourChapter 20. Act Like a Boss Epilogue Appendix: Your Yoga Business Road Map

Read more less

Book SynopsisText in Arabic. In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read Khurafat Riyadat Al-Aamal, you will truly be able to grow your business in a predictable and productive way.Trade Review[written by] the World's #1 Small Business Guru Inc. Magazine Gerber powerful insights have given thousands of entrepreneurs new control over their businesses... Success Magazine Gerber loves to exhort people to develop powerful visions for their companies Fortune

Read more less

Book SynopsisCrush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.Welcome to your no B.S. guide- your personal blueprint to unconventional success. Bid fa

Read more less

Book SynopsisFraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: Come up with a business idea without the guesswork Create a kick-ass brand, website and on-line marketing campaign Promote your product48-Hour Start-Up pioneers the idea of a microbusiness, a creatiTrade Review'Fraser's approach to starting a business can help anyone get their ideas off the ground.’Jerry Greenfield, co-founder of Ben & Jerry’s ‘Fraser is an exciting young entrepreneur with an amazing story’ Duncan Bannatyne

Read more less

Book SynopsisAre you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.Trade Review"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. " -- Matt Clarke, Head of Digital, UK Ministry of Defence"Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely." * Dan Mitchell, Creative Director at Bigkid Agency *"This book is a MUST read for anyone wanting to break into the creative industries." -- Rob Nicholls, Director at Grapevine DigitalTable of Contents Chapter - 00: Introduction; Chapter - 01: Why digital content skills are essential for your career; Chapter - 02: How to write for digital; Chapter - 03: Making great video; Chapter - 04: Graphic design, photography and audio; Chapter - 05: Digital community building; Chapter - 06: Evaluation; Chapter - 07: Social media; Chapter - 08: People; Chapter - 09: Campaign planning; Chapter - 10: Conclusion

Read more less

Book Synopsis''An entrepreneur''s guide to fixing your life'' Financial Times''Really interesting ... a very, very good book'' Steve Wright, BBC Radio 2 (Do Less, Get More)''Inspiring ... sage and sane advice'' Booklist (Do Less, Get More)___________________________________________________________________Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven''t gotten round to actually doing it? Does ''now'' never feel like a good time to start? The time has come.In January 2015, entrepreneur and bestselling author Sháá Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach. Building on her many years of professional experience and inTrade ReviewAn entrepreneur's guide to fixing your life ... Sháá Wasmund knows how to get things done * Financial Times *

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisSara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway. Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.Table of Contents 1. Introduction Part 1: ENTREPRENEURSHIP 2. The Evolution of Entrepreneurship Theory 3. Entrepreneurship and Economic Development 4. Government and Small Business 5. The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6. The Entrepreneurial Process 7. Entrepreneurial Opportunities 8. Effectuation and Entrepreneurship 9. The Psychology of the Entrepreneur 10. Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11. Ethnicity and Entrepreneurship 12. Gender and Entrepreneurship 13. Family Business 14. Habitual Entrepreneurs 15. Technology Entrepreneurship 16. Social Entrepreneurship 17. Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18. Entrepreneurial Marketing 19. Entrepreneurial Networks and the Small Business 20. Finance and the Small Business 21. Strategy and the Small Firm 22. Growth and Development in the Small Firm 23. Internationalization and Entrepreneurial Businesses

Read more less

Book SynopsisPaul Westhead is Professor of Entrepreneurship and the Director for the Centre of Entrepreneurship at Durham Business School and visiting professor at the University of Nordland, Norway. Mike Wright is Professor of Financial Studies at Nottingham University Business School and a visiting professor at EMLyon, University of Ghent, Erasmus University, Imperial College and Lancaster University. He is an editor of Strategic Entrepreneurship Journal and Chair Elect of the Academy of Management Entrepreneurship Division. Gerard McElwee is Professor of Entrepreneurship at Nottingham Trent University and is the Editor of The International Journal of Entrepreneurship and Innovation.Table of ContentsChapter 1 Introduction: Context Issues and Case Study Selection Chapter 2 Contributions of Entrepreneurial Firms Chapter 3 Theoretical Insights: Economic Approaches Chapter 4 Theoretical Insights: Sociological and Psychological Approaches Chapter 5 ‘Types’ of Entrepreneurs I: Habitual Entrepreneurs Chapter 6 ‘Types’ of Entrepreneurs II: High Technology and Academic Entrepreneurs Chapter 7 ‘Types’ of Organizations I: Family Firms Chapter 8 ‘Types’ of Organizations II: Corporate Entrepreneurship Chapter 9 ‘Types’ of Organizations III: Management Buy-Outs Chapter 10 ‘Types’ of Organizations IV: Social Entrepreneurship Chapter 11 External Environmental Context for Enterprise Chapter 12 Entrepreneurial Finance Chapter 13 International Entrepreneurship Chapter 14 Venture Development and Performance

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisSince the 1990s Seoul has sought to recreate itself from a mega city to a global city, equipped with cutting-edge knowledge industries and infrastructures. By juxtaposing the cultural turn and cultural/creative city-making, this book interrogates the formation of new citizen subjectivity, namely the enterprising self, in post-Fordist Seoul.

Read more less

Book Synopsis

Read more less

Book SynopsisRachel Bridge is the Enterprise Editor of The Sunday Times . She writes the "How I Made It" column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling My Big Idea and You Can Do It Too, (both also published by Kogan Page).Trade Review"Rachel Bridges inspiring book has perfectly summed up the passion, the commitment and the sheer excitement of being an entrepreneur." * Sir Richard Branson *Table of Contents Chapter - 00: Introduction to the first edition; Chapter - 01: Lizzie Vann; Chapter - 02: Darren Richards; Chapter - 03: Maria Kempinska; Chapter - 04: Mark Mills; Chapter - 05: Penny Streeter; Chapter - 06: Derek Beevor; Chapter - 07: Rosemary Conley; Chapter - 08: Raymond Gubbay; Chapter - 09: Trisha Mason; Chapter - 10: John Mudd; Chapter - 11: Mark Roy; Chapter - 12: Mandy Haberman; Chapter - 13: Ted Smart; Chapter - 14: Mike Clare; Chapter - 15: Stephanie Manuel; Chapter - 16: Harry Cragoe; Chapter - 17: Rory Byrne; Chapter - 18: Jane Packer; Chapter - 19: Chris Gorman; Chapter - 20: Mark Ellingham; Chapter - 21: Sarah Doukas; Chapter - 22: Tim Roupell; Chapter - 23: Mark Wilkinson; Chapter - 24: Prue Leith; Chapter - 25: Christopher Wray; Chapter - 26: Heather Gilchrist; Chapter - 27: Richard Beggs; Chapter - 28: Duncan Bannatyne; Chapter - 29: Angela Wright; Chapter - 30: Daniel Mitchell; Chapter - 31: Emma Bridgewater; Chapter - 32: Gerry Pack; Chapter - 33: Zahid Kasim; Chapter - 34: Sharon Hilditch; Chapter - 35: Rik Hellewell; Chapter - 36: Jill Barker; Chapter - 37: Matt Stevenson; Chapter - 38: Sally Wilton; Chapter - 39: Charlie Bigham; Chapter - 40: Philip Hughes

Read more less