Description
Book SynopsisSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective.This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business.Marketi
Table of Contents1: The Marketing Mindset
2: Defining Your Marketing Goals
3: Creating Content that Provides Value.
4: Generating Great Content - From Ideas to Execution
5: The Content Creation Process
6: Branding and Design for Content Marketing
7: Website Technology, Security, and Privacy
8: Your Website As Marketing Hub
9: Landing Pages, Lead Magnets, and Lead Products
10: Promoting Your Content - Email, Social Media, and Beyond
11: Measuring Success - Metrics and Analytics
12: Systems for Ongoing Success
13: Content Marketing Resources
