Description
Book Synopsis***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.
Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Trade ReviewThis book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding!
* NetGalley *
Essential reading for all small business owners.
Finally some industry insights that cut the BS and tell you exactly what you need to know. I can’t stop raving about this book to all the small biz owners I meet. Grab a copy, you won’t regret it.
* Amazon *
I have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.
I am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.
A real gem of a book - a must read for anyone creating, refreshing or reviewing a brand.
* Amazon *
Thank you so so much for your brilliant book...I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.
Anything’s possible now!
* Amazon *
I started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased.
* Amazon *
[A] really practical and useful little book aimed at startup businesses in the early stages.
There’s how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.
I felt the warmth of the authors through the book. Let’s face it, business can be scary and this book sort of feels like a hand-hold.
* Amazon *
Easy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource.
* Netgalley *
Table of ContentsIntro
Who are we tell you about branding?
What is branding?
What branding is not?
Why do you need a book on branding?
How will this book help me?
Chapter One:
Competitor Research
Who you are?
Vision
Mision
Purpose
How you behave
Audience Mapping
Chapter Two
Moodboard
Colours
Fonts
Images
Diversity & Inclusion
Legal
Chapter Three
Why to use a personal brand
How to define your personal brand
Ways to amplify your personal brand
Personal branding done well
Personal branding warnings
Chapter Four
Brand in the office
Business cards
Prompts cards
Creative brands
Brand collabs
Surprise and Delight
Business books
Podcasts
Merch
Chapter Five
When to hire a branding agency
What to put in a brief
How to find the right agency
How to budget
How to work with a printer
Resources
