Description
Book SynopsisThe truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up.
Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way.
In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment.
Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of
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reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
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defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
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building a business plan by clarifying your dreams and setting your goals;
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refining your message by mastering consistent and courageous marketing;
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implementing your plan by creating connections and identifying strategies; and
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getting it done by knowing how to be the boss you need to be.
Create the business you’ve always dreamed of with
Your Yoga Business. It is your road map to success.
Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
Note: A code for accessing HK
Propel is included with all print books.
Trade Review“Your Yoga Business
cuts through the noise and confusion around spirituality and business, showing a path where they can be mutually supportive. Ava lays a path to build a business for good while living a yogic lifestyle. The book is a go-to guide for anyone who is bringing yoga into the world. Step by step, she walks you through all you need to know to make your vision for a more beautiful world a reality. It doesn’t matter if you are starting from ground zero or already an established yoga entrepreneur—there is something here for everyone.”—Robert Mulhall, CEO of Kripalu Center for Yoga & Health
“There is no one in the wellness industry like Ava Taylor—a true pioneer, visionary, and tenacious entrepreneur. Her work in the space has revolutionized the wellness conversation, helping to take what was once seen as a scattered talent marketplace into systems of organization, with true support for yogis and wellness professionals. I am so fortunate to have worked with Ava; her heart has always been in the work fully, and she prioritizes the most important balance in business: relationships first and results a close second. I’m excited for the world to learn from her and indulge in this read.”—Britton Darby, Global Marketing Lead for lululemon and Founder of earth + water wellbeing
Table of ContentsPart I. Imagine Your BusinessChapter 1. Envision Your Dreams
Chapter 2. Tell Your Story
Chapter 3. Craft Your Visual Identity
Part II. Define Your Goods and ServicesChapter 4. Explore Business Types
Chapter 5. One-to-One and Group Sessions
Chapter 6. Workshops, Trainings, Immersions, and Retreats
Chapter 7. Virtual Offerings
Chapter 8. Menu of Services
Chapter 9. Products and Merchandise
Part III. Build Your Business PlanChapter 10. Assess Your Existing Business
Chapter 11. Set Goals
Chapter 12. Connect Your Content
Part IV. Refine Your MessageChapter 13. Grassroots Marketing
Chapter 14. Digital and Social Media Marketing
Chapter 15. Event Marketing
Chapter 16. Your Marketing Schedule
Part V. Work Your PlanChapter 17. Create Connections
Chapter 18. Identify Strategies
Part VI. Get It DoneChapter 19. Master the Big Four
Chapter 20. Act Like a Boss
Epilogue
Appendix: Your Yoga Business Road Map
