Business, Finance & Law Books
John Murray Press Politics: A complete introduction
Book SynopsisPolitics is a complex subject, but it doesn't have to be difficult. This book, complete with exercises and answers, forms a course which will take you from beginner or intermediate level to having a firm grasp of the main topics in politics and government. This book includes: simple step-by-step explanations, to help you grasp new ideas or those that have previously confused you; test questions throughout, to help you embed your learning and improve your confidence; and case studies to deepen your understanding - all in one great-value book, so you don't need any separate textbooks.Chapters include: Key issues in politics; Political ideologies; Elections and electoral systems; Political parties and party systems; Pressure groups and protest; The media; Constitutions and human rights; The bureaucracy; Executive, legislative and judicial branches of government; The nation state; International terrorism and political extremism.ABOUT THE SERIESThe Complete Introduction series from Teach Yourself is the ultimate one-stop guide for anyone wanting a comprehensive and accessible entry point into subjects as diverse as philosophy, mathematics, psychology, Shakespeare and practical electronics. Loved by students and perfect for general readers who simply want to learn more about the world around them, these books are your first choice for discovering something new.
£15.29
John Murray Press Glow In The Dark: How Sharing Your Personal Story
Book SynopsisMost people are afraid of what others might think or say if they showed up as their true authentic selves. Especially in a business or professional context. That's why too many of us are terrified of sharing our story authentically in public and struggle to make a lasting impact when introducing ourselves.But what if you could make a connection instantly, effortlessly engaging your audience every time you introduced yourself and the work that you do, be it on stage, at work or on a podcast? And more importantly, what if you could get people to care about and pay attention to what you had to say, share or sell? Turns out, learning how to find the courage to craft and communicate your story in a clear and compelling way can help you do just that.CEO and Founder of Ministry of Purpose©, public speaker and award-winning host of The Unconventionalists© podcast Mark Leruste (@markleruste) has found a simple 3-step structure that anyone can follow to turn your myriad of life experiences into a memorable and magnetic origin story people will remember and share with others on your behalf.From helping you land bigger media opportunities, generate more leads for your business or attract top talent, Glow in the Dark is a refreshingly practical and thought provoking book on why everyone has a powerful story worth telling, and how owning and sharing your story can have a transformative impact on your life and business beyond your wildest imagination. The methods in this book will get you out of the shadows and help you raise your profile by becoming the spotlight in your industry."With wit, warmth, and the benefit of his own considerable experience and success, Mark will convince you why your personal story is important, and show you how to tell it. He is a gem, and this book is gold." - Sarah Knight, New York Times bestselling author of the No F**ks Given GuidesTrade ReviewGlow in the Dark is a transformative guide to becoming-and broadcasting-your authentic self in order to connect with your audience, build your business, and actually enjoy the process. With wit, warmth, and the benefit of his own considerable experience and success, Mark will convince you why your personal story is important, and show you how to tell it. He is a gem, and this book is gold. -- Sarah Knight, New York Times bestselling author of the No F**ks Given GuidesGlow in the Dark is a remarkable book that effectively conveys how sharing your story authentically can yield unprecedented results. Do me a favour, if you have something important to say or share and want to make a positive impact with your work, don't waste another minute, read Mark's book. -- Dr Rupy Aujla, best-selling author and founder of The Doctor's KitchenA must read for every entrepreneur and business leader who wants to raise their profile and turn their personal story into a powerful asset that gets noticed. -- Daniel Priestley, Co-Founder and CEO of Dent Global and bestselling author of Oversubscribed and Key Person of InfluenceI feel like Mark Leruste has written this book from inside my head. I love the work I do, but I hate having to create content and put myself out there. This book is human, funny and intensely practical. It is already helping me remove some of the 'ickyness' from the idea of telling my story. Thank you, Mark! -- Graham Allcott, Founder of Think Productive and best-selling author of How to be a Productivity NinjaMark taught me that sharing your story is the most powerful way to create a sacred sense of connection between you and your audience. I feel it's the reason why I've been invited on so many platforms to share my story. So if you feel you have a message to share with the world, then this book is going to be a great gift for you and those who are waiting to hear from you. I can't wait for you to read it. -- Tony Riddle, Founder of The Natural Life-Stylist and best-selling author of Be More HumanEveryone loses when bright people play small. Mark Leruste brilliantly changes the dream killing question, 'Who do you think you are?' to 'Who do you think you are to NOT share your story?" This book is must-read for anyone seeking to have not only an authentic business - but an authentic life. -- Dr Valerie Young, Author of The Secret Thoughts of Successful Women and Co-Founder of the Impostor Syndrome InstitutIn Glow in the Dark, Mark Leruste provides a brilliant and compassionate guide to connecting with your authentic self and finding the courage to share your personal story in a way that will inspire others into action. -- Scott Harrison, Founder and CEO, charity: waterFinally a book that not only talks about the value of sharing our personal story to better connect and engage with our audience but actually shows you how to do it in a simple and practical way. -- Nir Eyal, Wall Street Journal best-selling author of Hooked and IndistractableIf you want to stand out from the crowd and be remembered you need to read this book. Simple, powerful, actionable. -- Shaa Wasmund, bestselling author of Stop Talking, Start Doing
£999.99
Quercus Publishing Quit Like a Millionaire: No Gimmicks, Luck, or
Book SynopsisFrom two leaders of the FIRE (Financial Independence, Retire Early) movement, a bold, contrarian guide to retiring at any age, with a reproducible formula to financial independence.A bull***t-free guide to growing your wealth, retiring early, and living life on your own terms.Kristy Shen retired with a million dollars at the age of thirty-one, and she did it without hitting a home run on the stock market, starting the next Snapchat in her garage, or investing in hot real estate. Learn how to cut down on spending without decreasing your quality of life, build a million-dollar portfolio, fortify your investments to survive bear markets and black-swan events, and use the 4 percent rule and the Yield Shield - so you can quit the rat race forever. Not everyone can become an entrepreneur or a real estate baron; the rest of us need Shen's mathematically proven approach to retire decades before sixty-five.
£13.49
Quercus Publishing Copywriting Third Edition: Successful writing for
Book SynopsisAn inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Trade ReviewThis is the only available systematic and comprehensive copywriting manual. * Massimo Alvito, ISIA Design, Florence *Significantly revised and updated, this third edition covers so much more than simply writing. It considers the integration of strategy with the creative process and articulates the stages necessary for successful communication, using excellent examples and illustrations. An inspiring and essential book for everyone interested in improving the way they write. * Brian Minards, School of Advertising, Academy of Art University, San Francisco *Communications are bridges for connecting businesses with people. The options we have for building those bridges are growing by the day. The trouble is, you still have to have something relevant to say, and you have to say it well. This book will show you how. I wish 18-year-old me had had it. * Elliott Starr, Head of Copy at 20something *We can all kick a ball, but we're not all Messi. We can all write, but we're not all great writers. In this superb textbook, Gyles Lingwood and Mark Shaw help explain how and why writing powerful, accessible and persuasive copy is so tough, yet conversely so achievable. If you want to understand what it is to be a writer in the modern advertising, branding and design industries, this book is a must read. It's little wonder that it's required reading across the UK's creative courses. * Steve Spence, London College of Communication *I usually struggle when young aspirants ask me to recommend books on copywriting. My usual answer is: 'Read more. Go through ads from across the world. Research.' The next time someone asks, this book will give me a better, fresher answer. * Nikhil Narayanan, Senior Creative Director, Ogilvy India *Recommended to design and engineering students to aid in the craft and structuring of written content for varied audiences and platforms. The social media angle is particularly prominent in this publication, great for communicating with disparate communities and towards building a brand. * AHMED PATEL - MIDDLESEX UNIVERSITY *
£21.24
Quercus Publishing The Style Thesaurus: A definitive, gender-neutral
Book SynopsisAt once a lexicon of fashion and a style guide, The Style Thesaurus is the essential wardrobe companion for all fashion lovers.Style can be used to fit in or to stand out, to send different messages and, with the right knowledge, it can also be adjusted according to mood or occasion. The Style Thesaurus examines a wide range of looks, investigates their roots in history and culture, and shows how they can be curated or combined.Organized into groups reflecting the origins of the style - Utility, Music & Dance, Leisure etc - and fully illustrated, each entry includes examples, near synonymous styles, styling details, pairings and colour story. Entries include everything from Neo-Victoriana, Dandy and Rockabilly to Normcore, Modest or Afrofuturist.Trade ReviewThe "clothes we wear... function as a language that can, to some extent, be read," asserts journalist Kane in her comprehensive debut survey of clothing styles that "reappear time and time again" on city streets and in high-fashion magazine spreads. In each brief entry, Kane distills a style's history, signature garments, and role in popular culture... Students of fashion will be enlightened and delighted by this detail-rich resource, and even novices will be persuaded that "we are all stylists, assembling meaning to find our tribes." * Publisher's Weekly *A genius concept aimed at enhancing everybody's wardrobes, Kane's brilliantly structured Style Thesaurus models a wide range of fashion combinations for all occasions. * Waterstones Best of 2023 blog *
£27.00
Quercus Publishing 50 Economics Ideas You Really Need to Know
Book SynopsisIn a series of 50 accessible essays, Ed Conway introduces and explains the essential economic concepts needed to understand booms and busts, bulls and bears, and how economics influences every aspect of our lives, whether buying a house or what you ate for breakfast this morning.From Adam Smith's invisible hand to supply and demand, stocks and shares to communism, 50 Economics Ideas You Really Need to Know is a complete introduction to the most important economics concepts in history.
£9.49
Quercus Publishing No F*cks Given: Life-Changing Words to Live By
Book SynopsisA beautifully packaged collection of inspirational quotes with a hilariously explicit twist from Sarah Knight's beloved No F*cks Given Guides series In The Life-Changing Magic of Not Giving A F*ck Sarah liberated you from people and things that don't make you happy; with Get Your Sh*t Together she provided a tough-love push towards getting organized to achieve your goals; You Do You offered a roadmap to embracing your individuality; Calm the F*ck Down delivered practical solutions for managing ever-more stressful times; and F*ck No! taught you to set boundaries and stick to them with confidence and flair. No F*cks Given: Life-Changing Words to Live By gathers the very best of this no-bullsh*t, life-changing advice into one must-have gift book that enlightens and entertains on every page.
£11.69
Quercus Publishing The Tree that Bends
Book Synopsis
£10.44
Quercus Publishing 50 Capitalism Ideas You Really Need to Know
Book SynopsisIn a series of 50 accessible essays, Jonathan Portes demystifies the fundamental concepts of capitalism - from its history, core theories and key institutions to its current-day political power and social impact.From stock markets to banks, globalization to Marxism, 50 Capitalism Ideas is a complete introduction to the most the world's dominant economic system.
£9.49
Quercus Publishing Palo Alto: A History of California, Capitalism,
Book SynopsisThe true, unvarnished history of the town at the heart of Silicon Valley.Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley, whose products are changing how we do everything from driving around to eating food. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system. In Palo Alto, the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing the ideologies, technologies, and policies that have been engineered there over the course of 150 years of Anglo settler colonialism, from IQ tests to the "tragedy of the commons," racial genetics, and "broken windows" theory. The Internet and computers, too. It's a story about how a small American suburb became a powerful engine for economic growth and war, and how it came to lead the world into a surprisingly disastrous 21st century.Palo Alto is an urgent and visionary history of the way we live now, one that ends with a clear-eyed, radical proposition for how we might begin to change course.Trade ReviewHarris's earlier book Kids These Days was a broad cultural history of millennials, zeroing in on the unfair economic stereotypes that have dogged the generation. Now, he tells an ambitious story of Silicon Valley, showing how its specific culture and history allowed it to become the site of both breathtaking technological advancement and capitalist exploitation. * Joumana Khatib, NEW YORK TIMES *Unsparing... Its narrative has the intoxifying capitalist rush of The Lehman Trilogy... Uneasily compelling * The Spectator *Cathartic and illuminating... readers will leave this book gifted with a trove of information, a lurch in their stomach, and a sense of foreboding about the future * Irish Independent *
£24.00
Quercus Publishing 50 Management Ideas You Really Need to Know
Book SynopsisThe most accessible introduction to the central ideas of business and management.
£9.49
Quercus Publishing The Wealth Habit
£14.39
Sage Publications Ltd Human Resource Management: Strategic and
Book SynopsisThis popular text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Its practical focus helps you develop the skills needed for the world of work, through learning features such as HRM in Practice, Developing Key Skills and Debating HRM. The fourth edition has been thoroughly updated and brings you: • Case studies which offer a link between theory and practical challenges in the international HR environment • A new chapter on Work-Related Mental Health and Wellbeing • Coverage of cutting-edge topics such as Diversity and Inclusion, Sustainability, Artificial Intelligence and Corporate Social Responsibility • NEW Future Insights and Considering Sustainability features Jonathan R. Crawshaw is Senior Lecturer (Associate Professor) and Director of Research for the Work and Organisation Department at Aston Business School, Aston University. Pawan Budhwar is the 50th Anniversary Professor of International HRM at Aston Business school. Ann Davis is Professor and Associate Dean for Academic Resourcing and Development at the University of Sydney Business School.Table of ContentsPART ONE: STRATEGIC ISSUES IN HRM Chapter 1: Introduction: Context and Challenges for HRM Chapter 2: HRM and Firm Performance Chapter 3: Organisational Change and HRM Chapter 4: Digitisation, Artificial Intelligence and HRM Chapter 5: Ethics and HRM Chapter 6: Globalism, Multinational Enterprises and HRM Chapter 7: Employee Work-Related Mental Health and Wellbeing PART TWO: HRM IN PRACTICE Chapter 8: Workforce Intelligence Planning Chapter 9: Recruitment and Selection: Diversity, Sustainability and Artificial Intelligence Chapter 10: Diversity and HRM Chapter 11: Learning and Development Chapter 12: Reward Strategies and Systems Chapter 13: Performance Management and Motivation Chapter 14: Workplace Relations and Regulations
£44.64
Sage Publications Ltd Leadership
Book SynopsisAuthenticity is key for successful leadersthey remain true to themselves, drawing strength from their diverse constellation of experiences, perspectives, and heritages. Leadership invites you to challenge traditional norms about leader identity and develop your own positive leadership behaviors.This book's transformational approach empowers you to critically examine your beliefs, values, and experiences, fostering a reflective self-knowledge base, an appreciation for multiple perspectives, and a sense of personal agency. It offers a clear, concise overview of leadership, emphasizing that there isn't a single best way to lead; true leadership emerges from within.Your learning is supported by over 30 in-text activities and self-assessment quizzes designed to reframe your past experiences as leadership interventions and draw out valuable self-knowledge. This book is ideal for both undergraduate and postgraduate Leadership students.Andrei A. Lux
£40.84
Sage Publications Ltd The Sage Handbook of Political Marketing
Book SynopsisA comprehensive resource that explores the global and contemporary practices of political marketing, offering insights from diverse regions and addressing the latest trends and challenges.
£128.25
Sage Publications Ltd Brand Management
Book SynopsisThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverlandis Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaranis Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
£44.64
Sage Publications Ltd The beautiful game? Qatar, football and freedoms
Book Synopsis
£8.99
Sage Publications Ltd Digital Business
Book SynopsisDigital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are born digital', to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations' Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
£42.74
Sage Publications Ltd Marketing Management
Book SynopsisThis textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management.After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators.Features include case studies to bring theory to life, further reading suggestions to
£47.49
Sage Publications Ltd Managing Events
Book SynopsisThis student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.
£47.49
Sage Publications Ltd Project Management
Book SynopsisThe second edition of this comprehensive has been fully revised and updated, streamlining chapters and ensuring accessibility. Sustainability is now at the core of this textbook, showing students how projects can achieve success and create value for all stakeholders, ensuring projects for people, planet and prosperity.Key features of this edition include: Sustainability Development Goal icons throughout highlighting where topics related to sustainability are covered. New and expanded coverage of agile approaches, remote working, digitalisation, artificial intelligence and Industry 4.0. Over 100 case studies from across different industries and countries such as Spain, Denmark, Qatar, Kenya, South Africa, Australia and Brazil.With an array of pedagogical features and complemented by supplementary online resources, this textbook is essential reading for students and managers undertaking a project management course
£52.24
Sage Publications Ltd Contemporary Human Resource Management
Book SynopsisWritten by experts in the field, the seventh edition of this well-established book provides a critical and academically rigorous exploration of the key functions, practices and issues in HRM today.The first part ofContemporary Human Resource Managementcovers fundamental HRM practices while the second half examines contemporary themes and issues such as technology and climate change. The book contains over 50 thought-provoking case studies, showing you how theory relates to real-world examples.This substantially revised seventh edition includes three completely new chapters and case studies on: Remote working New technologies Social mediaAdrian Wilkinsonis Professor of Employment Relations and Human Resource Management at Griffith University and Visiting Professor at the University of Sheffield.Tony Dundonis Professor of HRM and Employment Relations at Kemmy Business School, University of Limerickand Visiting Professor at the Work and Equalities Institute, University of Manchester.Edward Yates is a Lecturer in Employment Relations and Human Resource Management at the University of Sheffield.
£51.29
Sage Publications Ltd Artificial Intelligence and Work
Book Synopsis In an era marked by insecurity from neoliberalism, financial volatility, political instability, regional conflicts, pandemics, and the climate crisis, Artificial Intelligence (AI) is revolutionizing our work, organizations, societies, and the environment. This critical text explores who truly benefits from AI's development and deployment, offering a comprehensive overview of AI's nature, history, and applications. It delves into crucial themes such as the future of work, digitalization, neoliberalism's impact, power dynamics, ethics, inequality, gender, race, intersectional discrimination, and environmental sustainability. Unlike practical machine learning guides, this book examines how AI and AI-based technologies are transforming work, highlighting both benefits and potential harms. Combining critical management and leadership studies with organizational sociology, it addresses societal implications, inequality, ethics, and power often overlooked by other textbooks. The authors' lucid and engaging writing style brings a cutting-edge subject to life, blending breadth, critical analysis, and academic rigor. Contemporary examples illustrate AI's real-life implications for organizations and work today, while thought-provoking questions encourage readers to engage with and reflect on the topics throughout. This interdisciplinary text is essential for students studying contemporary and emerging issues in business and management, including AI, business analytics, digitalization, and the future of work. It is also recommended for courses on the sociology of work, ethics, organization studies, management, leadership, and HRM. This book is poised to become an essential textbook for courses on AI, digitalization, and the future of work, making it a valuable resource for students and educators alike. John Brattonis an Honorary Professor at Queen's University Belfast. Laura Steeleisa Senior Lecturer in Business and Society at Queen's University Belfast.
£36.09
Sage Publications Ltd Qualitative Research in Business and Management
Book SynopsisThis accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.
£41.79
SAGE Publications Modern Business Ethics
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Sage Publications Ltd An Introduction to Human Resource Management
Book SynopsisGrasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.
£52.24
Sage Publications Ltd A Very Short Fairly Interesting and Reasonably
Book SynopsisA Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship offers a theory-driven, reflective, and critical take on Entrepreneurship in an accessible and conversational style for students and researchers.
£16.14
Sage Publications Ltd Digital Marketing
Book SynopsisExplore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
£49.39
Sage Publications Ltd Responsible Human Resource Management
Book SynopsisDesigned for Human Resource and Business Management students, this book focuses on Diversity, Equality, and Inclusion, ethics, and sustainability, and how these are achieved through Responsible Human Resource Management. It features examples and case studies from public, private, and third sector organizations operating in both local and international contexts.Key features include:- Critical HR topics such as neurodiversity and menopause in the workplace, Green HRM, gig, and hybrid working.- Insights into the future of human resource management and the role of new technologies, including Artificial Intelligence, in ethical decision-making.- A range of current, thought-provoking features, including windows on practice, Responsible HRM in the media, and ethical dilemmas that act as catalysts for critical thinking.Katy Marsh-Daviesis Graduate Research Director and Senior Lecturer in HRM at Hull University Business School.Michelle Blackburnis a Chartered Fellow of the CIPD and her previous roles have included Principal Lecturer in HRM at Sheffield Business School.
£37.99
Sage Publications Ltd An Introduction to Business Management
Book SynopsisThis textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the what', how', when' and why' at macro and micro levels of business and management consultancy.As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, solution implementation and decision-making as applied by the world's top management consultancy firms. It also includes a guide to McKinsey problem-solving methods. Dr Marc G. Baaijis Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.
£49.39
Sage Publications Ltd Marketing Analytics Using Excel
Book SynopsisMarketing Analytics Using Excelis the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.Exercises, activities and discussion questions to reinforce learning.A focus on open access tools and career prospects which encourages readers to develop further.This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.Dr Rahul Pratap Singh Kauravis Associate Professor at FORE School of Management, New Delhi, India.Dr Asha Thomasis an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
£43.69
Sage Publications Ltd Applied Marketing Analytics Using Python
Book SynopsisIt is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirimis an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübleris an Associate Professor of Marketing at ESSEC Business School, Paris.
£43.69
Sage Publications Ltd Diversity Equity and Inclusion for Business
Book SynopsisThe first discipline-focused DEI text for Business & Management students; a comprehensive and accessible guide to the key ideas, critical concerns and future horizons for diversity, equity, and inclusion in business and management.
£37.99
Sage Publications Ltd Innovation Management
a huge range and FREE tracked UK delivery on ALL orders.
£44.09
Sage Publications Ltd Employment Law
Book SynopsisGain a comprehensive grounding in employment law with this clear and accessible introduction to employment law, designed to demystify complex topics for students.Key features include:Activities and questions present realistic problems and allow students to apply their understanding.Exhibit' boxes outline key case law examples.Debates' sections encourage critical thinking about the law.This thoroughly updated 20th anniversary edition is essential reading for HRM, business and CIPD students studying employment law.Stephen Taylor isAssociate Professor in HRM at the University of Exeter Business School.Astra Emir is a barrister and visiting lecturer at City University.
£48.44
Sage Publications Ltd Direct, Digital & Data-Driven Marketing
Book SynopsisIn this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.Table of ContentsPart 1: Build, Develop, and Measure Direct Marketing Strategies Chapter 1: Processes and Applications of Direct Marketing Chapter 2: Database Marketing and Customer Relationship Management Chapter 3: Lists and Market Segments Chapter 4: Marketing Analytics: Testing and Measurement Part 2: Create and Place Direct Marketing Campaigns Chapter 5: The Offer Chapter 6: Message Strategies Chapter 7: Print Media Chapter 8: Television, Radio, and Digital Video Chapter 9: Mobile, Text, and Telephone Chapter 10: Digital and Social Media Part 3: Serve and Adapt to Customers and Markets Chapter 11: Business-to-Business (B2B) Chapter 12: Fulfillment and Customer Service Chapter 13: Environmental, Ethical, and Legal Issues Chapter 14: International Direct Marketing Part 4: Applications, Examples, and Careers in Direct Marketing Comprehensive Cases Appendices
£52.25
Sage Publications Ltd What Do We Know and What Should We Do About
Book SynopsisFeatured in the Financial Times Best Books of the Year 2020 The evidence is rigorously marshalled and the...solutions equally clearly illuminated. A definitive study. - Martin Wolf, Chief Economics Commentator, The Financial Times In this vital new book, Britain′s first Professor of Social Mobility Lee Elliot Major and Stephen Machin, reveal the causes of the UK’s low social mobility, explain why it′s getting worse, and outline how we reverse this worrying trend, before it’s too late. It covers the history of social mobility in the UK, explores international comparisons, analyses the recent ‘dark age’ of declining absolute mobility, and investigates issues such as how family traits affect inter-generational mobility. The authors then outline what it is we should do about this pressing issue. Calling for a fundamental shift in debates about social mobility and arguing that only by establishing general principles of fairness in society can we agree the major policy reforms that can make Britain a more mobile and just society for all.Trade ReviewThe authors are two well-known British experts on the economics of social mobility. In this short, but comprehensive, survey, they illuminate the relatively poor UK record on mobility and what might be done to improve it. The evidence is rigorously marshalled and the complexities (and political difficulty) of solutions equally clearly illuminated. A definitive study. -- Martin WolfAn assured and detailed book bringing together the latest research, wide-ranging recommendations for practice and authoritative critiques of conventional wisdom. It’s a solid grounder for those new to the topic and has plenty of fresh perspective for readers who know the field well. -- Sam BaarsWritten by two of the leading authors on social mobility in the U.K., this book is an excellent and accessible entry point into a large and complex academic literature. It covers enormous ground, from technical issues about how to measure social mobility, to reasons for the historical trends in U.K. post war social mobility. It also puts the U.K. in an international context and suggests concrete policy solutions for the future. A must read for policymakers! Written in an engaging way, I can see it will become a primer on social mobility for years to come. -- Anna Vignoles, Professor, Faculty of Education, University of CambridgeTable of Contents1. Introduction 2. Background 3. What Do We Know About Social Mobility? 4. What Should We Do About Social Mobility? 5. Conclusion
£14.60
Sage Publications Ltd What Do We Know and What Should We Do About
Book SynopsisFeatured in the Financial Times Best Books of the Year 2020 The evidence is rigorously marshalled and the...solutions equally clearly illuminated. A definitive study. - Martin Wolf, Chief Economics Commentator, The Financial Times In this vital new book, Britain′s first Professor of Social Mobility Lee Elliot Major and Stephen Machin, reveal the causes of the UK’s low social mobility, explain why it′s getting worse, and outline how we reverse this worrying trend, before it’s too late. It covers the history of social mobility in the UK, explores international comparisons, analyses the recent ‘dark age’ of declining absolute mobility, and investigates issues such as how family traits affect inter-generational mobility. The authors then outline what it is we should do about this pressing issue. Calling for a fundamental shift in debates about social mobility and arguing that only by establishing general principles of fairness in society can we agree the major policy reforms that can make Britain a more mobile and just society for all.Trade ReviewThe authors are two well-known British experts on the economics of social mobility. In this short, but comprehensive, survey, they illuminate the relatively poor UK record on mobility and what might be done to improve it. The evidence is rigorously marshalled and the complexities (and political difficulty) of solutions equally clearly illuminated. A definitive study. -- Martin WolfAn assured and detailed book bringing together the latest research, wide-ranging recommendations for practice and authoritative critiques of conventional wisdom. It’s a solid grounder for those new to the topic and has plenty of fresh perspective for readers who know the field well. -- Sam BaarsWritten by two of the leading authors on social mobility in the U.K., this book is an excellent and accessible entry point into a large and complex academic literature. It covers enormous ground, from technical issues about how to measure social mobility, to reasons for the historical trends in U.K. post war social mobility. It also puts the U.K. in an international context and suggests concrete policy solutions for the future. A must read for policymakers! Written in an engaging way, I can see it will become a primer on social mobility for years to come. -- Anna Vignoles, Professor, Faculty of Education, University of CambridgeTable of Contents1. Introduction 2. Background 3. What Do We Know About Social Mobility? 4. What Should We Do About Social Mobility? 5. Conclusion
£41.79
Sage Publications Ltd Manage Your Time
Book SynopsisEffective time management is essential at university. This handy guide gives you simple, practical and achievable advice on how to better utilise your time and successfully meet deadlines. Identify ways in which you mismanage your time Effectively plan both group and individual tasks and assignments Successfully balance academic and other life priorities. Super Quick Skills provides the essential building blocks you need to succeed at university - fast. Packed with practical, positive advice on core academic and life skills, you’ll discover focused tips and strategies to use straight away. Whether it’s writing great essays, understanding referencing or managing your wellbeing, find out how to build good habits and progress your skills throughout your studies. Learn core skills quickly Apply them right away and see results Succeed in your studies and in life Super Quick Skills gives you the foundations you need to confidently navigate the ups and downs of university life.Table of ContentsWhat is time management? Why is time management important for writing projects? How do I manage my time for writing projects? How do I determine what I need to do? How do I plan tasks? How do I set task completion deadlines? How do I stay on track and make sure everything gets done? How do I take action to complete tasks? How do I manage my time when working with a partner or in a group? How do I manage my time while balancing academic and other life priorities? DIY: Putting it all together
£999.99
Sage Publications Ltd Shadow Trades: The Dark Side of Global Business
Book SynopsisAlongside burgeoning global business, which asserts its legality, ethics and social responsibility, there exists a dark side of shadow trades manifesting various shades of legitimacy. Not only do the latter’s corrupt practices, dubious supply chains and other illicit operations run in tandem with global business, these borderless trades intersect with economic structures and contribute to systems adopted by corporations, endorsed by neoliberal capitalism, that are often condoned by governments and unwittingly sustained by consumers. In a very real sense, all of us may be implicated in shadow trades through our work, consumption and citizenship. Even before we can begin to confront and constrain shadow trades, their business models first need to be identified and analysed in all their networked complexity, interconnectivity with global business and embeddedness within the world economy. Numerous hard questions need to be raised around enabling circumstances and responsibilities of stakeholders, as well as the winners and losers resulting from business globalisation and socio-economic inequities within and between countries. Providing background, evidence and analysis on select exemplars of shadow trades, this book provides graduate students of business, plus scholars in the social sciences, together with practitioners and policymakers, consumer groups and civil society, with an indispensable resource for critical engagement. Only through knowledge gained by research and advocacy for transparency can we begin to shed light on this dark side of global business, enabling all of us to grapple with activism against and collaborative action towards undermining all shadow trades. Amos Owen Thomas was a Docent / Reader in Marketing and International Business at Stockholm University until his recent retirementTrade ReviewInternational business texts typically focus upon everyday corporate activities and the various political, legal, and cultural environments to which they must adapt. These books do consider illicit practices, such as counterfeiting, that threaten companies, as well as some ethical, social responsibility, and sustainability issues, but generally tilt toward the sunny side of global commerce. In Shadow Trades: The Dark Side of Global Business, author Amos Owen Thomas introduces readers to a wide range of much more controversial, often despicable, business conduct that flourishes on a worldwide scale. Topics include exploitation of migrants and laborers, human organ trafficking, hazardous waste transhipment, the global arms trade, money laundering, and much more. Thomas’ writing is engaging, and his chapters end with a variety of sources – research works, executive books, informational websites, and documentary videos – for further study. Shadow Trades will make a nice supplement for international business, management, and marketing classes. -- Terrence H. Witkowski, Professor of Marketing and Director, International Business Program, College of Business, California State University, USAShadow Trades takes on the existence and growth of illegal markets from a business perspective. Labour exploitation, organ transplant tourism, environmental crimes, waste transhipment, arms trafficking, money laundering, and related dark markets are examined, using available data and careful analysis of the relationships among legal and illicit markets, businesses, and government activity in alternately ignoring or facilitating this largely hidden activity. The consequences of this situation for legitimate business and broader economic development are discussed, as are the actions that might be taken to improve the contemporary situation globally. Good insights into some bad behavior, and the reasons why it continues to thrive. -- Jay S. Albanese, Professor and Criminologist, Virginia Commonwealth University, Richmond, USAThe legitimate global capitalist financial and business world lives in creative co-existence with its dark alter ego. As this book demonstrates, these shadow trades haunt capitalism and complicit government as viruses. These co-inhabit spaces with hosts such that management, healthcare and environmentalism have their converse in exploited labour, organ harvesting and waste dumping. Amos Owen Thomas is bold enough to take a fierce analytical torch to this murky admixture in a book that will become a mainstream source for business and business educators -- David Weir, Professor, York Business School, York St John University, UKThis book makes a great addition to the literature on CSR and Business Ethics, filling one of the gaps that have existed in management knowledge. I believe that there are still no credible books in this area for education and training purposes on the market. Dr Thomas’ book will certainly be a welcome addition to what we have now at business schools around the globe. -- Samuel O Idowu, Deputy CEO, Global Corporate Governance Institute, UKThis is a very important book on a subject typically ignored in management education. The author′s unique perspectives and insights make for a vital contribution to our knowledge. It is important for students and the general public to understand these challenges, so I hope the book gets some traction in academia and beyond. -- Laurence Chalip, Professor, Director, School of Sport, Recreation, and Tourism Management George Mason University, Virginia, USACompelling and original, Shadow Trades exposes the criminogenic nature of international capitalism. The spectres of fraud, violence and coercion lurk on every page. Essential reading for all scholars of critical globalization studies. -- Leo McCann, Professor of Management, University of York, UKDriving directly to the heart of crime, greed and desperation, the author explains the interactions between leading world countries and companies profiting from illegal activities to economically disadvantaged countries mired in political conflict and military rule. Shadow Trades describes how UN, laws, international conventions and interventions are circumvented by ingenious yet, corrupt means to the detriment of every living creature on this planet. -- Colleen Clarke, Professor Emeritus, Minnesota State University, Mankato, USA Author, Stealing HistoryAmos Owen Thomas addresses a fascinating collection of cross border business activities that provide a rich source of material for discussing business ethics and corporate social responsibility. By highlighting these examples of cross border activity that are either illegal or at the margins of social acceptance, the book provides a unique source for reflecting on contemporary international economic value creation with a dark side. -- Johan Lindeque, Assistant Professor of Strategy, University of Amsterdam Business School, NetherlandsProfessor Amos Owen Thomas′s book on dark trade makes a tremendous contribution to uncovering an important phenomenon of economy that has been little known. -- Tony Fang, Professor, Stockholm Business School, Stockholm University, SwedenA very interesting and novel book on the illegitimate aspects of international trade. Arguably, economic globalization has accelerated the growth in international trade globally in recent decades. But, it is assumed that globalisation fosters only legitimate trade. Hence, there is not much consideration in the international business literature about the dark side of international trade. This timely book sheds a much needed light on issues such as human trafficking, money laundering, waste management and arms trade. It provides an excellent critique of the push and pull migration theories underlying these shadow trades and illuminates our understanding of the global human resource implications of these unsavoury/disreputable trades. A must read for academics, practitioners, government official, policy makers and social activists. -- Yaw Debrah, Professor, School of Management, Swansea University, UKShadow Trades makes fascinating reading. We know the dark side of international business exists but perhaps understandably it is rarely examined objectively and analytically by academics or taught as part of university degree programmes. Dr. Thomas should be congratulated, therefore, not just for a clearly written, compelling text, but for the way he has researched and addressed this much neglected topic. The text contains a the wealth of information that will be of interest to practitioners, policy makers and all those concerned with social responsibility, as well as academics and students of international business. -- David A. Kirby, Holder of The Queen′s Award for Enterprise Promotion, UK. Former Vice President (Enterprise and Community Service), The British University in Egypt. Honorary Professor, Almaty UniversiThis book, Shadow Trades is unlike any other book on business ethics. It belongs to class of its own in several ways. First it covers several ethical topics ranging from business, medicine, human trafficking, environment, hazardous recycling, military contracting and money laundering; all in the global landscape. Second, and perhaps even more important, the writing style and easy-to-follow narrative ensures that the book will engage students and the various audiences. Third, it is an intelligent, quietly provocative book touching upon, though tangentially, on controversial social-economic issues such as imperialism, capitalism and Marxian philosophy. Fourth and finally, the skilful use of language makes the book even more appealing to serious as well as leisure readers. -- Edward E. Marandu, Professor of Marketing, Faculty of Business University of BotswanaShadow Trades is a must-read for all who are interested in gaining insights into the power and influence that access to finite, valuable resources benefits those who achieve it by any means available. Moreover, this book provides well-documented cases, including from recent Middle East history, of how various players, often foreign, take advantage of the woes that afflict developing countries to threaten lives and disrupt whole regions. -- Nabil Sultan, Visiting Professor at SERVUS, Free University of Amsterdam. Formerly Dean, College of Business Administration, A′Sharqiyah University, Oman.Shadow Trades could not come at a more opportune time - as we’re flooded with news of social and racial disparities brought to light by the pandemic, Mexico’s shelters overwhelmed by migrants hoping to cross the US border, mass school kidnappings in northern Nigeria, Indian farmers demonstrating against the new agriculture laws leaving them unprotected from the greedy private sector. Shadow Trades goes a step further to reveal many dire causes and effects of neo-colonialism and call out for action. Eye-opening, informative, a must-read for anyone who chooses not to remain ignorant, "Shadow Trades" is looking to convince us to get involved, and to persuade the government and corporations to take meaningful action and place the protection of human rights above profit. It is unfortunate that we still need this training in our humanity, and while this level of clarity can be shocking, it is perhaps necessary. -- Maria Yannakea, Stockholm Business School; Marketing Operations Manager, CBS Interactive, USADespite an increased focus on CSR and business ethics, shadow trades are thriving underneath the legitimate surface of global business. Human trafficking, resource pilfering and money laundering co-exist alongside seemingly legitimate trades, often benefiting from a symbiotic relationship. Dr Thomas’ book examines the business models of shadow trades and the complex ways in which illicit activities underpin the global economy. The murky aspects of capitalism are rarely discussed in business ethics classes, which is why Shadow Trades is an important and timely contribution to management literature. Calling for transparency and action, Shadow Trades is an invitation to scholars, practitioners and consumers to disarm the dark side of international trade. -- Robyn Belak, Stockholm Business School; Digital Marketing Manager, Stora Enso, SwedenWhat a fantastic page turner! Whether you are an academic looking for sources about the topic or whether you are passionate about ethical business I highly recommend this book. If you are a business leader I especially recommend this read, it will challenge your company’s values and culture and start some healthy boardroom conversations. I loved how Dr Thomas always had this ability of taking complex, multi-faceted topics and making them so simple and relatable to an academic, an executive keen on making a difference or an average consumer wanting to make informed, ethical choices. I particularly liked how this book emphasises the role of investigative journalism to drive accountability to businesses, governments and help consumers make informed choices. -- Maya Rigg, Maastricht School of Management; Chief Executive Officer, Elite Havens, SingaporeThis book provides a great overview on illegal practices and issues of the current business environment, which are a result of the products and services we use in our everyday life. Topics such as labour exploitation, environment degradation and money laundering (and many more) are analysed and permit to gain critical knowledge on today′s business practices. I can recommend this book to everyone who is linked to the business world (students, lecturers, managers...) as it enables you to become critical towards common business practices and to recognise and understand the shadow trades behind those. Moreover, it can be a source of inspiration for further research in this mostly undiscussed area of today′s business world. -- Jonathan Ribeiro, Copenhagen Business School; Demand Activation Assistant, Mars, GermanyTable of ContentsChapter 1: Charting the Borderless Chapter 2: Darkness Enlightened Chapter 3: Irregular Migration & Labour Exploitation Chapter 4: Transplant Tourism & Organs Acquisition Chapter 5: Resource Pilferage & Environment Degradation Chapter 6: Waste Transhipment & Hazardous Recycling Chapter 7: Arms Conveyance & Military Contracting Chapter 8: Financial Sleight & Money Laundering Chapter 9: Tracking Cross-Currents Chapter 10: Imperative of Engagement
£103.00
Sage Publications Ltd The SAGE Handbook of Social Media Marketing
Book SynopsisSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media Table of ContentsPart 1: Foundations of Social Media Chapter 1: Introduction to Social Media Marketing - Tracy L. Tuten & Annmarie Hanlon Chapter 2: Strategic Directions in B2C Social Media Marketing - Karen E. Mishra & Brian J. Baldus Chapter 3: Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy - Jae Min Jung, Kyeong Sam Min, Kristen R. Schiele, Anthony Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, & James J. Kellaris Chapter 4: Consumer Ties and Social Media Consumer Culture in Social Media Networks - Duygu Akdevelioglu & Alladi Venkatesh Chapter 5: From Global Action to Knowledge-sharing with your Colleagues: A Typology of Online Communities - Stephan Dahl & Ana Margarida Barreto Part 2: Methodologies and Theories in Social Media Chapter 6: Social Media Research Using Big Data - Types, Techniques, and Technologies - Theo Lynn & Pierangelo Rosati Chapter 7: Analysing Digital Dialogue: Implications for Research and Practice - Sarah Glozer Chapter 8: Approaches to Emotion and Sentiment Analysis - Ana Isabel Canhoto Chapter 9: Social Contagion in Online Networks and Virality - Franco Curmi Chapter 10: Eye Tracking Research Methodology for Social Media - Ellen Roemer Part 3: Channels and Platforms in Social Media Chapter 11: Geopolitical Overview of Social Media Platforms - From Beijing to Berlin - Sabine Baumann Chapter 12: The Social Shopping Movement in China from TaoBao to WeChat - Wenkai Zhou Chapter 13: Social Media Data in Placemaking - Brendan James Keegan & Rossano Schifanella Chapter 14: How Influencers Influence: Conceptualizing the Influencer Map for Marketing - Karen Freberg, Brian G. Smith, & Lauren Silva Part 4: Tools, Tactics and Techniques in Social Media Chapter 15: Social Media Marketing: The Opportunities and Challenges of Paid, Owned, and Earned Media - Valeria Penttinen & Robert Ciuchita Chapter 16: A Typology of Brand-Related Content on Social Media - Jana Gross Chapter 17: Virtual Influencers: Antecedents and Typologizing - Jon Engström Chapter 18: Visual Communication in Social Media Marketing - Natalia Maehle, Caterina Presi, & Ingeborg A. Kleppe Chapter 19: Memes: Interactive Creative Intertextuality on Social Media - Alexander Laskin & Yasha A. Laskin Chapter 20: Do You Speak Emoji? The Language of Emojis - Ivana Ebel & Joatan Preis Dutra Part 5: Management and Metrics in Social Media Chapter 21: Firm Strategies for One-on-One Exchanges with Customers in Social Media - Kelly Hewett, Steven Hoornaert, & Matthijs Meire Chapter 22: Positive Messaging and Employee Brand Advocacy - Ann M. Torres & Aisling Keenan Gaylard Chapter 23: Understanding Complaining, Service Failure Identification and Service Recovery via Social Media - Karen Jones Chapter 24: Organizational Exit Strategies on Social Media Platforms - Carsten Dirk Schultz & Björn Kruse Chapter 25: Social Media Metrics from Vanity to Sanity - Karen Sutherland Part 6: Ethical Issues in Social Media Chapter 26: A/B Testing in Social Media - Carolyn Popp Garrity Chapter 27: The Reputation Economy: A Tale as Old as Time or a New Paradigm? - Laura S. Rifkin, Canan Corus, & Colleen P. Kirk Chapter 28: Unethical Behaviour of Social Media Influencers: History, Practice and Future Research - Marina Leban Chapter 29: The Ethics of Using Social Media Influencers for Marketing Purposes - Irina Gorea & Jenna Jacobson Chapter 30: Managing Uncivil Interactions in Online Brand Communities - Denitsa Dineva
£114.00
Sage Publications Ltd A Very Short, Fairly Interesting and Reasonably
Book Synopsis′Indispensable and subversive′ - Simon Caulkin, The Observer ′A highly entertaining polemic.... This slim volume more than lives up to its title′ - Stefan Stern, Financial Times Conceived by Chris Grey and written to get you thinking, the ′Very Short, Fairly Interesting and Reasonably Cheap’ series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting at Boeing, working conditions at Sports Direct and the fallout of the Covid-19 pandemic, the fifth edition explores contemporary developments in organizations. This book is ideal for students of organizational studies, management professionals and anyone curious about the workings of organizations. Chris Grey is Emeritus Professor of Organization Studies at the School of Business and Management at Royal Holloway, University of London, UK.Trade ReviewIndispensable and subversive. -- Simon CaulkinI wanted to write to you to tell you how much I appreciate your book - as evidenced by the coffee stains and frayed edges, it is a book I cannot live without and I will use it as I continue my education and into my career. -- Wanda V. MitchellA highly entertaining polemic.... This slim volume more than lives up to its title. -- Stefan SternGrey...has important things to say and he says them with rigour, warmth and a great deal of intelligence...He informs the analysis with humour and humility. It is the most valuable management book I have ever read. -- Debora CampbellEvery page has something interesting to say, a great example, a sharp polemic, a superlative popularization, a thought-provoking eccentricity or a new take on something banal and tired. -- Yiannis GabrielA highly readable, insightful and enjoyable up-to-the-minute text. -- Marta Calas and Linda SmircichLoved the book. I read it quickly. I will re-read it with a pencil in hand this time. -- Patrick NadeauI′ve been waiting for someone to come along and write a book such as this one. -- Janne TienariThis is a racy read and rightly challenges the stuffy, often unreadable prose found in academic outlets. -- Royston GreenwoodOne of the most valuable and interesting books we have read during our MBA at Cardiff University...an inspiration to us. -- Eleni PlatitsaTable of ContentsIntroduction: Why Studying Organizations Matters to Me Chapter 1 Bureaucracy and Scientific Management Chapter 2 Human Relations Theory and People Management Chapter 3 Organizational Culture and Self-Management Chapter 4 Post-Bureaucracy and Change Management Chapter 5 The New Capitalism and the End of Management? Conclusion: Why Should Studying Organizations Matter to You?
£19.48
Sage Publications Ltd Consumer Behaviour
Book SynopsisInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.Trade ReviewIn my journey of building a consumer brand from scratch, many of my ‘do or die’ decisions have been made by putting my consumers at the forefront. Professor Zubin Sethna has produced the most comprehensive work on consumer behaviour that I have ever seen, by far. It covers consumer behaviour from all angles including an understanding of psychological and sociological issues. Throughout, the book is superbly illustrated with diagrams and consumer behaviour is brought to life by several real-world case studies, all enabling the reader to obtain a complete and thorough understanding of the subject. It is a must-read for students and practitioners alike! -- Lord Karan Bilimoria of ChelseaWhether we like it or not, artificial intelligence is here to stay and the speed at which its applications are adopted by the consumer will only continue to rise. Lifestyle considerations, spending shifts, motivational movements and value adjustments, to name but a few, are all part of the behavioural impact which differ from generation to generation and across the gender spectrum. Zubin Sethna has very eloquently captured the nuances of consumer behaviour by identifying key theories and strategies which take a consumer-centric approach and will undoubtedly help organisations and individuals minimise risk and benefit from the commercial opportunities. -- Stuart ShermanThe fifth edition of this bestselling book on Consumer Behaviour is up to date with material for a post-Brexit and post-Covid consumerist world. It is full of relevant examples from a regional, national and global perspective. As with previous editions, the author writing style is academic yet current, relevant and easy to read. The book is packed with sections on ‘critical reflection’, ‘consumer behaviour in action’ and ‘brand experiences’ all of which help to really bring the conceptual academic frameworks to life and from a practice-based perspective. Of notable significance are the chapters on both ethical and sustainable consumption. This text continues to be a must-have for students studying consumer behaviour. -- Dr Jaideep PrabhuA must-read for students who would like to explore consumer behaviours from a psychological and marketing perspective. Every edition so far has made important updates and kept this book on the top of my reading list for UG and PG students. The secret of the book is to have a neat structure and to keep its digestible format, unlike many of its overloaded competitors. -- Dr Jan BreitsohlTable of ContentsConsumer Behaviour in Context Understanding Consumer Behaviour Decisions, Behaviours and Interactions Consumption in B2C vs. B2B Consumer Technology and Innovation Consumers as Individuals (The Psychological Issues) Drive, Motivation and Hedonism The Self and Personality Perception Learning and Knowledge Attitude Formation and Change Consumers as Social Actors (The Sociological Issues) Reference Groups Age, Gender and Familial Roles Culture and Social Mobility Ethical Consumption Sustainable Consumption
£130.00
Sage Publications Ltd International Human Resource Management
Book SynopsisWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies. Retaining its critical edge, academic rigour and breadth of coverage, the sixth edition has been thoroughly updated to include cutting-edge content on the Covid-19 pandemic, digitalization and artificial intelligence (AI), as well as a broad range of new case studies and practical examples from organizations around the globe. Suitable for upper-level undergraduate and postgraduate students of International Human Resource Management. Lecturers can visit the companion website to access a range of online resources designed to support teaching, including a teaching guide, PowerPoints, videos with critical thinking questions and answers, and selected content from the SAGE Business Cases platform. B. Sebastian Reiche is Professor of People Management at IESE Business School in Barcelona. Anne-Wil Harzing is Professor of International Management at Middlesex University, London, Visiting Professor at Tilburg University, and Fellow of the Academy of International Business. Helene Tenzer is Assistant Professor of International Management at LMU Munich School of Management.Trade ReviewSebastian Reiche, Anne-Wil Harzing and Helene Tenze yet again set the bar for textbooks in this area. The thoughtfully curated chapters, written by leading global scholars, include the very latest research and thinking, and are comprehensive, critical and accessible. This volume will continue to be the go-to volume for anyone teaching or studying international Human Resource Management. -- Professor David CollingsTable of ContentsPart 1 Cultural, Comparative and Organizational Perspectives on IHRM Chapter 1 Comparative Human Resource Management Chapter 2 Culture and Cross-Cultural Management Chapter 3 Multinational Companies and Institutional Environments Chapter 4 Approaches to International Human Resource Management Part 2 IHRM Functions Chapter 5 International Assignments Chapter 6 Global and Local Resourcing: The Cases of Japan, China and Vietnam Chapter 7 Training and Development: Developing Global Leaders and Expatriates Chapter 8 Global Performance Management Chapter 9 Total Rewards in the International Context Part 3 IHRM Contexts Chapter 10 Regulation and the Changing Context of International Human Resource Management Chapter 11 The Transfer of Employment Practices across Borders in Multinational Companies: From Context to Actors Chapter 12 People Management in Cross-Border Mergers and Acquisitions Chapter 13 Equal Opportunity, Diversity and Inclusion in the Global Context Chapter 14 Corporate Social Responsibility and Sustainability through Ethical HRM Practices
£48.99
Sage Publications Ltd Strategic Management: From Confrontation to Transformation
Book SynopsisIn the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.Trade ReviewI have had the pleasure of reading Strategic Management during my Executive MBA classes of Corporate Strategy by Prof. H. Volberda and R. Hollen. The book has provided me with incredible insights on the topic of strategy and business models that I was able to easily apply to my own work. Especially the topics of partner and platform ecosystems has been very insightful and relevant for my own work and industry. The book provides interesting case studies of a wide variety of global and local businesses. Thanks to the steps outlined from formulating a strategy all the way to implementing has helped me tremendously in my professional life. In the past year I was able to use a lot of the material to formulate and now implement a board-level approved introduction of a freemium business model. This book is in my opinion the holy grail of strategic management and I can recommend it to anyone interest in learning more about corporate strategy, business models and innovation. -- Bram Huis in ′t Veld * Email *Strategic Management: From Confrontation to Transformation is a highly practical guide, offering a rich toolbox for implementation. It skillfully blends established theories with fresh insights, illustrated through relevant business cases. This makes it an invaluable resource for those looking to effectively navigate the complexities of strategic management. -- Joeri van der Wees * Email *Table of ContentsChapter 1 Introduction to Strategic Management Part I Confront Chapter 2 Direction, Purpose and Sustainability Chapter 3 Stakeholders and Corporate Governance Chapter 4 Competitive Rivalry and Nonmarket Forces Chapter 5 Emerging Technologies Diagnostic A: Confrontrix Part II Sense Chapter 6 Industry and Product-Market Analysis Chapter 7 Customer Analysis Chapter 8 Resources, Routines, Capabilities and Competencies Chapter 9 Ecosystems and Platforms Diagnostic B: iSense Part III Choose Chapter 10 Business-level Strategy Chapter 11 Diversification and Internationalization Chapter 12 Corporate-level Strategy Chapter 13 Network-level Strategy Diagnostic C: ChooseWell Part IV Transform Chapter 14 Reconfiguration and Restructuring Chapter 15 Strategic Entrepreneurship Chapter 16 Business Model Innovation Chapter 17 Strategic Renewal Diagnostic D: Transformax
£130.00
Cornerstone Ramadan Planner: A guide to reflection and growth
Book Synopsis'Ramadan isn't just about not eating for prolonged periods of time, it's about working on ourselves - our character and imaan - and setting goals, replacing bad habits and working on our spirituality. It's a time to focus on personal growth and to help others where we can.' - Dina Aziz____________________________________________________________The month of Ramadan is a time for reflection, self-improvement, personal growth, and of heightened devotion and worship, but the pressures and stresses of day-to-day life can sometimes make it feel hard to keep track of all your good intentions. From suhoor to iftar and beyond, The Ramadan Planner is here to help guide you through the month of Ramadan. Full of helpful checklists, reminders, journal prompts, and spaces to reflect - whether you're fasting or exempt - get ready to track your progress through the holiest month:Set and keep track of your goals for the month aheadCheck-in on your mood and mental healthFast mindfully and plan your suhoor and iftar mealsStay focused on your goals and good intentionsKeep track of your prayers for each dayMake a list of du'as and note down your good deedsCreate space to reflect on the highs and lowsPrepare for Eid-ul-Fitr celebrations Schedule your day to make the most of the month________________________________________________________What readers are saying about The Ramadan Planner:"So amazing that I wanted to share it with my family and friends""Incredible . . . I have been looking for something like this for a long time""The best! It's made Ramadan easier for me and many others""This has made a massive difference in how I'm using the days of Ramadan""So easy to follow . . . I don't know what I would have done without it""Using this planner is the most productive and closest to God I have been for any Ramadan"
£11.69
Ebury Publishing Manifesto: The Battle for Green Britain
Book Synopsis"Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made" - Chris PackhamThis is the story of a man whose unwavering journey to save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world. Dale Vince has led a remarkable life. From ‘enemy of the state’ to ‘green energy tycoon’, he has dedicated his life to challenging conventional wisdom in pursuit of a better way to live. Dale kickstarted the now global green energy movement, helping to bring environmentalism into the mainstream. He pioneered the electric car, built the first Electric Highway to power them and runs Forest Green Rovers, the world’s first vegan football club. With a questioning mind that does not take ‘no’ for an answer, Dale has spent his whole life striving for change. In his first book, Dale explores what must be done to win the battle for Green Britain. It’s a manifesto of hope, backed up by solutions, from someone with real life experience of disrupting the energy industry and paving the way for a greener planet. This is a manifesto that is changing the world.The revised and updated version has a new chapter from Dale why he decided to shift support from Just Stop Oil to Just Stopping The Tories, why politics is the final frontier for a greener Britain and includes important links to register to vote and to get your ID sorted for the most important election of our generation.Trade ReviewRevealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made.—Chris PackhamMad Max meets Laurie Lee.—Andrew Merrell, Raikes JournalI found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds.—Jilly CooperManifesto is not just an essential read, it's highly entertaining. Dale Vince is the UK's best known eco entrepreneur and he tells a great story - from pitched battles with the cops as a new age traveller to standoffs with the fossil fuel energy barons. Think Silent Spring meets Succession. Ultimately this book calls out both boring eco orthodoxy and unhinged 'moonshot' rhetoric instead setting out a compelling, accessible case for radical and rapid sustainable change.—Lucy Siegle
£10.44
Ebury Publishing Paradise Now: The Extraordinary Life of Karl
Book Synopsis'A deep knowledge of and feeling for his subject' Sunday TimesKarl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other. Larger than life, Lagerfeld was legendary not only for reinventing Chanel but also for his idiosyncratic personal style and captivating life, which featured a cast of the world's most famous, fabulous and fascinating people. Not least his cat, Choupette, who herself became a fashion icon.Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar. During his time there, he interviewed and socialized with Lagerfeld, coming to to see a side the elusive designer kept private from the world.In this deliciously entertaining book, Middleton takes us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades.Trade ReviewA deep knowledge of and feeling for his subject -- Hadley Freeman * Sunday Times *
£21.25
