Description

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Copywriting Third Edition: Successful writing for design, advertising and marketing

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RRP: £24.99 You save £2.50 (10%)
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Paperback / softback by Gyles Lingwood , Mark Shaw

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Short Description:

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising,... Read more

    Publisher: Quercus Publishing
    Publication Date: 13/09/2022
    ISBN13: 9781529420241, 978-1529420241
    ISBN10: 1529420245

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

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