Business, Finance & Law Books

18829 products


  • The Airbnb Story

    Ebury Publishing The Airbnb Story

    1 in stock

    Book SynopsisLeigh Gallagher is Senior Editor at Large at Fortune magazine, where she writes and edits feature stories and is a co-chair of the Fortune Most Powerful Women Summit and Fortune Brainstorm Tech conference. She is a seasoned business commentator, appearing regularly on news programmes and is a member of the Council on Foreign Relations.@leighgallagherTrade ReviewAn engrossing story of audacious entrepreneurism and big-industry disruption, The Airbnb Story is a tale for our times. * Charles Duhigg, author of bestsellers Smarter Faster Better and The Power of Habit *Gallagher captures the remarkable journey of Airbnb exceedingly well; she takes readers from its earliest and scrappiest days through becoming an enduring company with a brand beloved by millions around the world. * Reid Hoffman, co-founder of LinkedIn *A fast paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection -- as well as for social and business disruption. * Rana Foroohar, Financial Times columnist and CNN global economic analyst *A must-read for anyone who has wondered where Airbnb came from and where this highly popular and very disruptive company might be headed. Leigh Gallagher takes you on a journey from the idea all the way to the company's current multi-billion dollar valuation * Bethany McLean, co-author of bestsellers The Smartest Guys in the Room and All the Devils Are Here *Leigh Gallagher has written a compelling history of Airbnb’s journey from a crazy, it-will-never-work idea to becoming a totally disruptive force * Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. *

    1 in stock

    £13.49

  • The 7 Second CV

    Ebury Publishing The 7 Second CV

    3 in stock

    Book SynopsisTrade ReviewGreat advice for anyone who wants to win an interview * Lord Alan Sugar *

    3 in stock

    £13.49

  • The Middle Finger Project

    Ebury Publishing The Middle Finger Project

    1 in stock

    Book SynopsisTrade ReviewI f*cking love a woman who knows what she wants and how to get it – and even better, is willing to share her secrets so we can all get ours too. Ash Ambirge is a whole mood, and trust me: you want to be in it. * Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck *If you don't believe in yourself, who will? Ash is here to help you see that you have more chances to make a ruckus than you ever thought possible. * Seth Godin, author of This is Marketing *I wouldn’t have had the career I have without having followed Ash’s work. Every woman who has felt even an iota of dissatisfaction in her life needs to read this book. My business book of the year, hands-down. * Laura Jane Williams, author of Our Stop *This funny and fabulously insightful book is f*cking gold – a must-read for any woman who is ready to stop playing small in life. * Noor Hibbert, Life and Business Coach, author of Just F*cking Do It *Ashley Ambirge is Ryan Gosling-sent proof that you can live life on your own terms, burn up the rule book and do what lights you up. The Middle Finger Project is the instruction manual for people who don't read the manual. * Matthew Kimberley, author of Get a F*cking Grip *

    1 in stock

    £14.99

  • Think Like a Rocket Scientist

    Ebury Publishing Think Like a Rocket Scientist

    1 in stock

    Book SynopsisNew ways to think in unprecedented times.Named a must read by Susan Cain, endlessly fascinating by Daniel Pink, and bursting with practical insights by Adam Grant.In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it''s landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage.Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve lift-off.Trade ReviewNot just an engrossing read--it's bursting with practical insights. Ozan Varol's dazzling debut might change how you approach problems. Houston, this book has solutions * Adam Grant, betselling author of ORIGINALS *Thinking like a rocket scientist is not rocket science! Packed with witty writing, insightful advice, and invigorating stories, this must-read book will change the way you see the world--and empower you to change the world itself * Susan Cain, New York Times-bestselling author of QUIET *When the stakes are high, the unknowns are threatening, and the problems seem insurmountable, you need a superhero - which means you need Ozan Varol. He'll show you how to master the cognitive skills of a rocket scientist. And by the time you finish reading his endlessly fascinating book, your thinking will be bigger, better, and bolder * Daniel H. Pink, betselling author of WHEN, DRIVE, and A WHOLE NEW MIND *You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of * Seth Godin *The rocket scientists I know are among the biggest dreamers the world has ever seen. Ozan Varol has written a fascinating, practical, and mind-expanding book about how we can all benefit from thinking like a rocket scientist. This book will help you make your own seemingly crazy moonshot a reality * Julian Guthrie, New York Times-bestselling author of HOW TO MAKE A SPACESHIP and ALPHA GIRLS *Ozan Varol is like Nassim Taleb meets Daniel Kahneman * Clara Shih, Board Member of Starbucks; CEO of Hearsay Social *I love Ozan Varol. He's a brilliant mind, a warm and kind heart, and the exact type of spirit we need putting resilient vibes into the world right now * Neil Pasricha, New York Times-bestselling author of Book of Awesome *Smart and witty, Varol's masterful analysis explains complicated scientific principles and connects them to ordinary life for a mainstream audience * Publishers Weekly *

    1 in stock

    £13.49

  • The Happy Recruiter The 7 Ways to Succeed

    Ebury Publishing The Happy Recruiter The 7 Ways to Succeed

    1 in stock

    Book Synopsis

    1 in stock

    £9.49

  • The Connector Manager

    Ebury Publishing The Connector Manager

    1 in stock

    Book SynopsisThe best managers work smarter, not harderAfter conducting a unique global study of over 9,000 people, analysts at the world-leading sales research firm Gartner identified four distinct types of manager. Incredibly, they found one type consistently performs far better than the rest, and it wasn't the one they were expecting. Connector Managers understand that it's not enough for managers to just encourage and teach employees themselves, and that providing constant coaching to employees can actually be detrimental to their independent development. Instead, by connecting employees to others in the team or organisation, Connector Managers can help their employees develop a range of skills beyond their own areas of expertise.Although the four types of managers are more or less evenly distributed, employees with Connector Managers perform significantly better than others. Employees with Always-on Managers who provide constantTrade ReviewA compelling case for why old-school, top-down management simply doesn’t work anymore—any aspiring or seasoned leader can learn something from this book. * Laszlo Bock, Co-founder and CEO of Humu, Former SVP of People Operations at Google, Author of Work Rules! *This book shows how to get the most of your people by connecting them — to each other and to new opportunities. If you’re looking to do less and accomplish more, The Connector Manager is your roadmap. * Daniel H. Pink, author of When, To Sell Is Human, and Drive *A much-needed re-examination of management – every manager should read this aspirational and actionable book. * Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization *Delivers a death blow to conventional management wisdom, arguing with convincing data that always-on feedback isn’t just unproductive, but counterproductive. The better approach? Diagnose team member needs and connect employees with experts and resources who can really deliver the targeted development they need to succeed. A hugely engaging book that will make even the most seasoned leaders and management gurus question what they preach. * Matt Dixon, Chief Product & Research Officer at Tethr, co-author of The Challenger Sale *A great boss recognizes that he's not the expert on everything, and that his team's skills and talents are often greater than his own. How can he harness and grow those talents for maximum effectiveness? The Connector Manager offers a compelling answer. * Sydney Finkelstein, Steven Roth Professor of Management at Dartmouth College, author of Superbosses and Why Smart Executives Fail *In today’s complex world, connections are more critical than ever. The Connector Manager uses data, insight, and stories to create a compelling case for why the best leaders leverage critical connections to build their teams. This book is a great resource to enable a high-performing team. * Michael Arena, former Chief Talent Officer at GM and author of Adaptive Space *We teach our students that management can be a noble profession, and The Connector Manager provides a road map to that ambition. By describing the ways that that such managers can have an outsize impact on their employees, their teams, and their entire organizations, the authors are really showing us how great managers can change the world. * Derek van Bever, Senior Lecturer and Director at The Forum for Growth & Innovation, Harvard Business School *The Connector Manager is a rare "Ah Ha" book. You'll be privy to the surprising practices of a small pool of managers who are exceptional talent developers. What's more important is that you will learn the steps to becoming one yourself...and with remarkable efficiency in your busy day. * Jay A. Conger, co-author, The High Potential's Advantage *The Connector Manager teaches leaders how to use the power of connections for development. It’s a fantastic read that is both aspirational and actionable for leaders today. * Rob Cross, Edward A. Madden Professor of Global Leadership at Babson College, author of The Hidden Power of Social Networks *

    1 in stock

    £15.29

  • Power Play

    Ebury Publishing Power Play

    2 in stock

    Book SynopsisTrade ReviewA masterclass in narrative journalism... with inside-the-room detail and color that give it a cinematic feel * Bradley Hope, co-author of the bestseller BILLION DOLLAR WHALE *Compulsively readable... lively, fun and insightful * William D. Cohan, bestselling author of HOUSE OF CARDS *Tim Higgins's electric narrative takes us through Tesla's every hairpin turn.... [A] case study on the thin line between madness and genius * John Helyar, co-author of the #1 New York Times bestseller BARBARIANS AT THE GATE *'A deeply reported and business-savvy chronicle of Tesla's wild ride' * Walter Isaacson *Compelling and deeply reported... An exceptional work of business journalism * Washington Post *Simultaneously inspirational and troubling, revealing Elon Musk's risky scrambles to invent the future he's constantly promising to deliver * Sarah Frier, Financial Times prize-winning author of NO FILTER *Readers fascinated by the hype of Tesla history will find a gold mine of facts and foibles in this immersive analysis * Kirkus Reviews *"Exemplary...[Higgins] has interviewed hundreds of people associated with Tesla, both past and present. He knows the financial story like the back of his hand. * The Times *in-depth and well-balanced ... a sometimes appalling, occasionally inspiring, and always entertaining saga * Publishers Weekly *A well-documented and comprehensive look at Tesla, Elon Musk, and the people involved with its creation and successes * Library Journal *[A] sweeping history of the electric-car juggernaut... [Higgins is] right on the button, every time * Los Angeles Times *Tense, detailed and well-crafted... Power Play is a business thriller for real * Associated Press *Outstanding... a deep dive into the nuts and volts of Tesla * Minneapolis Star Tribune *The tale of Tesla's ascent is inherently dramatic and compellingly told * NPR.org *A riveting saga...Power Play reads like a novel * The Free Lance–Star *Eminently readable...A must-read for any fan or critic -- Business Insider

    2 in stock

    £10.44

  • Samsung Rising

    Ebury Publishing Samsung Rising

    2 in stock

    Book SynopsisGeoffrey Cain, while living in South Korea, covered Asia and technology for The Economist, The Wall Street Journal, Time, and other publications.Trade ReviewA gripping read... Cain knows his material * Financial Times *A brisk, balanced telling of the Samsung story. * New York Times Book Review *Samsung Rising reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution and other bad behavior… wonderfully informative. * Wall Street Journal *With Samsung Rising, Geoffrey Cain shines an incisive and entertaining light into the secretive world of the South Korean technology giant, whose ambitions and idiosyncrasies are shaping our digital lives in ways we probably can't imagine * Brad Stone, author of THE EVERYTHING STORE and THE UPSTARTS *Reads like a thriller, whipping us through the dramatic story of the world’s largest technology company * Daniel Tudor, author of KOREA: THE IMPOSSIBLE COUNTRY *

    2 in stock

    £17.00

  • Framers

    Ebury Publishing Framers

    2 in stock

    Book SynopsisA Financial Times and Economist Book of the Year''Wonderfully stimulating... will teach you to see around corners'' - TIM HARFORD''A paean to cognitive agility and the elasticity of the imagination'' - ECONOMIST''Captivating... will transform the way you think'' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENTThe power of mental models to make better decisionsWe''re often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don''t depend so much on the final moment of choosing but on generating better alternatives to choose between. That''s framing. It''s a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.Trade ReviewA tightly written prescription for smart thinking... A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct * Financial Times -- 2021 Summer Books List *A simply wonderful reimagining of human ingenuity. It will teach you to see around corners * Tim Harford, bestselling author of How To Make The World Add Up *Reveals how you can recognize the lenses that you're applying ... an important read -- a steady hand for our turbulent times * Adam Grant, #1 New York Times bestselling author of THINK AGAIN *A fascinating look at what makes humans special and how people can improve the way they think to stay ahead of the machines * Mustafa Suleyman, Co-founder of DeepMind, Vice-President of Google *A paean to cognitive agility and the elasticity of the imagination * The Economist *Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too * Annie Duke, best-selling author of THINKING IN BETS and former poker champion *A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity * will.i.am, musician and entrepreneur *A captivating read... Framers will transform the way you think * Marissa King, Professor at Yale School of Management *Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges * Aaron Levie, CEO of Box *Provides insight into how we can all nurture more of a beginner's mind and manifest breakthrough ideas for building a better future * Marc Benioff, chairman and CEO, Salesforce *An appealing pop-science guide to creativity [and] an astute analysis of problem-solving * Kirkus Reviews *Humans today live a much easier, more comfortable, and more pleasant existence than ever before, but we also face our greatest existential challenges as a species, and in order to survive we will need not only cooperation, but a new and diverse set of cognitive frames ... [this book] teaches us how to better frame things for ourselves as individuals * Porchlight BOOK TO WATCH *

    2 in stock

    £10.44

  • Ebury Publishing The Glass Closet

    1 in stock

    Book SynopsisI wish I had been brave enough to come out earlier in my tenure as CEO of BP. I regret it to this day. I know that if I had done so I would have made more of an impact for other gay men and women. With The Glass Closet, I hope to give some of them the courage to make an impact of their own.' Whether you're lesbian, gay, transgender or straight, John Browne's message is simple and clear, it's better for you and it's better for business when you bring your authentic self to work. Drawing on his personal experiences and the experience of other gay and lesbian business leaders, and by investigating the research and the social contexts, The Glass Closet strives to give courage and inspire the LGBT community that despite the risks involved, self-disclosure is best for employees and for the businesses that support them. Every CEO, every HR Manager, every team leader anyone who is responsible for the culture and success of their business should read Trade ReviewDespite much progress in recent years, gay rights issues around the world remain a serious problem. The Glass Closet by John Browne is a brave and fascinating book that shows how businesses can lead the way in promoting gay rights and why being yourself is best for business and for you. * Sir Richard Branson, Chairman Virgin Group *Personal and instructive, The Glass Closet provides a compelling roadmap to what, as a society and as individuals, we can achieve if LGBT men and women are completely free from prejudice and anxiety because of who they are. * Lloyd Blankfein, Chairman and CEO Goldman Sachs *Lord Browne has written a book of unfl inching honesty and lasting social value. In it he says, ‘You will do more to better the world when you can be authentic.’ It took much of his remarkable career for him to reach that conclusion; but in doing so, he makes it infi nitely easier for others to follow. * Sir Martin Sorrell, CEO WPP *This is a brave book. It takes a subject hardly ever discussed in global business, gay rights, and blows apart misconceptions. * Martha Lane Fox, Founder lastminute.com *How many of your people are living a double life? How many are wasting energy and emotion keeping their closet closed? Business leaders are used to shaping their worlds, to making a diff erence. This is one place we can, and should. * Peter Sands, CEO Standard Chartered *

    1 in stock

    £15.19

  • Ebury Publishing Self Belief The Vision How to Be a Success on

    1 in stock

    Book SynopsisFrom the iBooks Number 1 bestselling ebook series. Jamal Edwards will forever be remembered as an inspiring and pioneering figure in the music industry. His book Self Belief: The Vision will show you how this trailblazing music entrepreneur beat the system and made it big in business in his own way. At the age of 15, with only a hand-held camera and a Wi-Fi connection, Jamal started to build his media empire. The videos he made showcased undiscovered talent on the underground music scene. By the age of 20 Jamal signed a deal with Sony RCA to become CEO of his own record label, Just Jam Records and was named one of Richard Branson''s Virgin Media Pioneers 2012. Jamal Edwards was founder and CEO of the UK''s most successful online youth broadcaster SB.TV which helped launch the careers of artists like Stormzy, Ed Sheeran and Dave. The book features six levels, in which Jamal sets tasks and challenges to help the reader get toTrade ReviewHis work in music but also as an ambassador for a new generation, including his work for The Prince's Trust, were an inspiration to so many. * Prince of Wales and the Duchess of Cornwall *An incredible innovator and entrepreneur, Jamal Edwards MBE has been an inspiration for so many young people, through our work and beyond. * Prince's Trust *A truly extraordinary young man who made a huge difference to so many people's lives. * Sir Richard Branson *A truly humble and blessed soul. Your legacy will live on for years & you've inspired a whole generation. * Mo Gilligan *

    1 in stock

    £11.69

  • Thrive

    Ebury Publishing Thrive

    1 in stock

    Book SynopsisARIANNA HUFFINGTON is the co-founder and editor-in-chief of the Huffington Post, a nationally syndicated columnist, and the author of thirteen books. She is also the co-host of the US radio show Left, Right & Center. She was named to the Time 100, Time magazine's list of the world's one hundred most influential people, and to the Financial Times's list of fifty people who shaped the decade. Originally from Greece, she moved to England when she was sixteen and graduated from Cambridge University with an MA in economics.Trade ReviewIn Thrive, Arianna urges all of us to get in touch with who we really are so that we can live life on our own terms. From the importance of sleep to the imperative to listen to our own inner voice for ways to deal with the daily time crunches we all feel, this book lays out a path for each of us to look within and make our lives more authentic and fulfilling. * Sheryl Sandberg, Facebook COO and author of Lean In *At once intimate and formidable, this book is Arianna Huffington at her persuasive best. Thrive is a clarion call, a meditation, and a practical response to the question of how to live. * Susan Cain, author of New York Times bestseller Quiet: The Power of Introverts in a World That Can’t Stop Talking *Once in a generation, a book comes along that can truly transform your life. This is it. The most unhappy people are those who have achieved unfathomable money, power, and fame and found that it didn’t bring them the happiness they were seeking. Now what? Thrive doesn’t show just how to become more successful; it shows how to realize and experience what matters most. * Dean Ornish, founder of the Preventive Medicine Research Institute, bestselling author of The Spectrum *Thrive is a captivating look at what it takes to live a more meaningful, satisfying life. Brimming with passion, supported by science, and crowned with practical insights, Arianna’s exceptional book will transform our workplaces, schools, and families. * Adam Grant, Wharton professor and author of Give and Take *Arianna Huffington has written a passionate and much needed prescription for reshaping life from the inside out. Turn off your cell phone, your email, Facebook, Twitter, Instagram and every other tool of the stressed-out, distracted world to spend some time thinking about grace, joy and wonder. You'll be glad you did. * Ellen Goodman, Pulitzer prize winning columnist and bestselling author of I Know Just What You Mean *

    1 in stock

    £12.34

  • Elon Musk

    Ebury Publishing Elon Musk

    2 in stock

    Book SynopsisAshlee Vance is one of the most prominent writers on technology today. After spending several years reporting on Silicon Valley and technology for the New York Times, Vance went to Bloomberg Businessweek, where he has written dozens of cover and feature stories for the magazine on topics ranging from cyber espionage to DNA sequencing and space exploration.Trade ReviewIs Elon Musk the new Steve Jobs? This is one of many questions this excellent biography poses * GQ *For anyone interested in technology, entrepreneurship or the price of greatness, Ashlee Vance's new book is a tremendous look into arguably the world's most important entrepreneur. Vance paints an unforgettable picture of Musk's unique personality, insatiable drive and ability to thrive through hardship. The book bursts with telling anecdotes and quotes that illuminate who Musk is * The Washington Post *Exhaustively reported . . . this work will likely serve as the definitive account of a man whom so far we've seen mostly through caricature. By the final pages, too, any reader will sense the need to put comparisons to Steve Jobs aside. Give Musk credit. There is no one like him * New York Times *A book that is smart, light on its feet and possesses a crunchy thoroughness. . . . Mr Vance delivers a well-calibrated portrait of Mr Musk, so that we comprehend both his friends and his enemies. It's a book with many ancillary pleasures. Mr Vance brings us up to date on the states of green energy and space launches. He also veers away from his subject just often enough, offering profiles of the frequently brilliant people who work alongside Mr Musk. The best thing Mr Vance does in this book, though, is tell Mr Musk's story simply and well * The New York Times *Ashlee Vance’s stellar biography captures Musk’s remarkable life story and irrepressible spirit * Richard Branson *

    2 in stock

    £11.69

  • More Human

    Ebury Publishing More Human

    1 in stock

    Book SynopsisBoth campaigns are treating people like simpletons. In More Human, read the truth about Brexit, from someone who really knows.In this powerful manifesto, Steve Hilton argues that the frustrations people feel with government, politics, their economic circumstances and their daily lives are caused by deep structural problems with the systems that dominate our modern world systems that have become too big, bureaucratic and distant from the human scale. He shows how change is possible, offering us a more human way of living.Trade ReviewRevolutionary and thrilling * Sunday Telegraph *A provocative book that challenges us all to reclaim our lives from a distant elite * The Sunday Times *Hilton’s plea will strike many chords with readers * Guardian *A powerful and authentic voice … captivating * Private Eye *I was both startled and then seduced by his words and ideas … [a] globally respected thinker * Independent *

    1 in stock

    £13.49

  • The Off Switch

    Ebury Publishing The Off Switch

    1 in stock

    Book Synopsis''At a time when we are paying a heavy price for the collective delusion that being plugged in 24/7 is an express elevator to the top, The Off Switch reminds us that there is an alternative. Mark Cropley shows that intentionally switching off from work is not only essential for our well-being, it also allows for the unwinding and renewal that help us perform at our best when we switch back on.''Arianna HuffingtonWork better not longer- learn how to be more productive by switching off from work in the evenings, worrying less and facing the new working day fresh, full of energy and ambition.Work is a big part of our lives, but it''s easier than ever to let it take over. Laptops, tablets and smartphones that are supposed to free us from the office actually bind us to it. If you''ve ever felt stressed as you checked your work email in the evenings, or found yourself unable to sleep worrying about tomorrow''s meeting, then this

    1 in stock

    £11.69

  • Grant A Originals

    Ebury Publishing Grant A Originals

    2 in stock

    Book SynopsisWINNER of the Chartered Management Institute''s (CMI''s) Mangement Book of the Year Awards 2017, JP Morgan''s Best Summer Read 2018, and a #1 New York Times Bestseller!Extraordinary' JJ AbramsFascinating' Arianna HuffingtonInspire creativity and change' Richard BransonOne of my favourite thinkers' Malcolm GladwellMasterful' Peter ThielOne of the great social scientists of our time' Susan Cain, bestselling author of QuietFresh research, counter-intuitive insights, lively writing, practical calls to action' The Financial TimesThe New York Times bestselling author examines how people can drive creative, moral, and organisational progressand how leaders can encourage originality in their organisations.How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions. Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt. Parents will learn how to nurture originality in children, and leaders will discover how to fight groupthink to build cultures that welcome dissent.Told through dazzling case studies of people going against the grain, you'll encounter an entrepreneur who pitches the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA, a billionaire financial wizard who fires employees who don't criticize him, and the TV executive who saved Seinfeld from the cutting room floor. Originals will give you groundbreaking insights about rejecting conformity and how to change the world.Trade ReviewORIGINALS is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world. * Sheryl Sandberg, bestselling author of LEAN IN *Reading ORIGINALS made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world. * Malcolm Gladwell *After launching hundreds of businesses—from airlines to trains, music to mobile, and now a spaceline—my biggest challenges and successes have come from convincing other people to see the world differently. ORIGINALS reveals how that can be done and will help you inspire creativity and change. * Sir Richard Branson *This extraordinary, wildly entertaining book sheds new light on the Age of Disruption. What does it take to make a meaningful difference? And how can you apply this insight to your own life? By debunking myths of success stories, challenging long-held beliefs of process, and finding commonality among those who are agents of profound change, Adam Grant gives us a powerful new perspective on not just our place in the world, but our potential to shake it up entirely. * JJ Abrams, director of Star Wars: The Force Awakens, co-creator and executive producer of Lost, and cofounder of Bad Robot *Adam Grant is one of the great social scientists of our time * Susan Cain, author of QUIET *

    2 in stock

    £11.69

  • Steve Jobs Insanely Great

    Ebury Publishing Steve Jobs Insanely Great

    1 in stock

    Book SynopsisEnter the world of Steve Jobs -- disrupter, icon, hero -- and be inspired by his fascinating life presented here as a graphic novel.This fast-paced and entertaining biography is a perfect complement to text-heavy books on Steve Jobs like Walter Isaacson's biography. Steve Jobs is the subject of a major movie project this Autumn, and this graphic telling of his life-story presents him as the ultimate American entrepreneur, who brought us Apple Computer, Pixar, Macs, iPods, iPhones and more. It''s a unique and stylish book, sure to appeal to the legions of readers who live and breathe the perfect blend of technology and design that Jobs created.Jobs's remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents' garage and eventually became the tastemaker of a generation, creating products we can't live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring.

    1 in stock

    £14.39

  • Why Fonts Matter

    Ebury Publishing Why Fonts Matter

    2 in stock

    Book SynopsisDiscover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. ''A fascinating insight into how type can influence our feelings, our senses, and even our taste'' -- Professor Charles Spence, University of Oxford''Most books about fonts are written for designers - Sarah brings the power of fonts to everyone'' -- Patrick Burgoyne, Editor of Creative Review''This book is an inspiration'' -- ***** Reader review''Ground-breaking'' -- ***** Reader review''Beautiful and fun! A fantastic read'' -- ***** Reader review''Love this book! Couldn''t put it down and read it from cover to cover'' -- ***** Reader review''A really interesting and insightful book'' -- ***** Reader review*********************************************************************************************************We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They''re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.Trade Reviewa fascinating insight into how type can influence our feelings, our senses, and even our taste * Professor Charles Spence, University of Oxford *most books about fonts are written for designers – Sarah brings the power of fonts to everyone * Patrick Burgoyne, Editor of Creative Review *Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication * Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum *

    2 in stock

    £17.09

  • The Extra Hour Powerful Techniques to Create More

    Ebury Publishing The Extra Hour Powerful Techniques to Create More

    1 in stock

    Book SynopsisTrade ReviewA short, easy to read and yet incredibly actionable book. It reveals great productivity techniques that everyone can put into practice right away to win back an hour every day. * David Cohen, Founder and CEO of Techstars *

    1 in stock

    £11.69

  • Skip the Line

    Ebury Publishing Skip the Line

    1 in stock

    Book SynopsisThe 10,000-hour rule isn''t the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people''s interests and passions evolve. The key to riding this wave is to constantly be curious about what''s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you.In Skip the Line, James reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true. While showing you how to approach change and crisis, he gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership - which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.Trade ReviewAltucher combines his personal story with solid - and unconventional - insights. It is a straightforward and engaging read that aims to help people to acquire the skills they need to succeed. * Financial Times *

    1 in stock

    £13.49

  • Do What You Love Love What You Do The Empowering

    Ebury Publishing Do What You Love Love What You Do The Empowering

    3 in stock

    Book Synopsis***THE SUNDAY TIMES BESTSELLER***It''s time to turn your dreams into reality. You just need a mentor to guide the way.Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.Demystifying the grey world of business, whether you''ve yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset anyTrade ReviewHolly is the enthusiastic embodiment of empowerment for entrepreneurs. No one is better qualified to write this book. * Mark Constantine, co-founder and CEO of Lush *Holly is a fairy godmother to all small business owners . . . inspiring and invaluable! * Chrissie Rucker, founder of The White Company *Running a small business can be daunting and isolating. While there's lots of advice out there about how to write a business plan or how to file your taxes, nobody talks about the emotional side of things. That's where Holly is brilliant. She's a wonderful mentor. Her support (and the honest sharing of her story) should nudge and guide you to great things! * Johnnie Boden, founder of Boden *A mini business bible packed with motivation, whether you need some for your side-hustle or have your sights set on an empire. This will be your everything! * Marcia Kilgore, founder of Beauty Pie *Holly has single-handedly changed - and continues to change - the small business landscape, and has shown us that you can be a very powerful, yet genuinely kind businesswoman all at the same time. She is helping us all think about building businesses which make the world a better place and I for one am so very grateful for that. * Fearne Cotton, founder of Happy Place *Nobody shines a light on the small business community quite like Holly does, and here she celebrates its diversity and brilliance, showing how anybody can be part of it. No matter your background or experience, this book makes starting a business more accessible than ever. * Jay Blades, designer and presenter of 'The Repair Shop' *If you've ever dreamed of having a career that works for you, this is the book you need! Holly shows that the only thing holding you back is yourself, and gives you the tools you need to break free and fly. Whether you're dealing with guilt, tackling a crisis or celebrating successes, Holly is with you every step of the way. * Kanya King, founder of the MOBO Awards *

    3 in stock

    £13.49

  • Youre the Business

    Ebury Publishing Youre the Business

    2 in stock

    Book SynopsisAre you your own boss? No idea where to turn for help? This is the guide for you.The 9-5 isn''t the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth - all on our own terms. But once you''ve decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does payments on account even mean?These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people - florists, accountants and journalists alike - develop the skills, knowledge and confidence needed to thrive. And now you can too. From finding clients and setting rates, to saving for taxes and dealing with insecurities, You''re the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you''re now going it alone, you don''t have to be alone.Trade ReviewBrilliant, incisive and empowering. Essential reading for anyone going it alone * Laura Jane Williams *Anna combines business acumen and a deep understanding of what makes freelancers tick. This makes for a book that is filled with practical advice laid out in a way that means you'll actually follow it. It's an indispensable guide for freelancers everywhere. * Harriet Minter *I've always wondered why they don't teach you how to set up and run a successful business, in school. If they did, this would be the textbook. * David Speed *

    2 in stock

    £13.49

  • Ebury Publishing World Class How to Lead Learn and Grow Like a

    10 in stock

    Book SynopsisWhat gives the world''s best leaders the edge? Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world''s biggest businesses and brands grow. Together, they have established that world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours.Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership. Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and Trade ReviewIt's incredible to see how modern leadership mantras - high ambition, fused diversity, constant learning - have been at the centre of the highest performing sports teams for decades. Beautifully synthesised by Will and Ben, these lessons from the very best are gold for anyone who shares their belief that 'nothing beats winning together'. * Alan Jope, CEO of Unilever *This is not just a great sports book, or a great business book, it's a great book about sport and business. I've known Will and Ben for a long time and they are two of the sharpest minds around. This is an essential read for anyone who wants to lead and win. * Sir Clive Woodward *Completely fascinating * Chris Evans *

    10 in stock

    £10.44

  • Effortless

    Ebury Publishing Effortless

    2 in stock

    Book SynopsisGreg McKeown was named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.

    2 in stock

    £10.44

  • Music The Business 8th edition

    Ebury Publishing Music The Business 8th edition

    1 in stock

    Book SynopsisAnn Harrison runs her own successful legal consultancy. Former head of the music group at a leading media and entertainment law firm, she specialises in copyright and contract law for artists, producers, managers and publishers. annharrison.co.ukTrade ReviewThe most comprehensive and accessible guide to the workings of the British music industry. * Daily Mirror *An invaluable guide to the legal minefield. * Guitar Magazine *An indispensable companion for any up-and-coming musician. * Future Music *Harrison has cut a magnificent swathe through the legal jungle. Essential. * Record Collector *An indispensable companion for any up-and-coming musician * Future Music *

    1 in stock

    £28.00

  • Unprocessed

    Ebury Publishing Unprocessed

    3 in stock

    Book SynopsisKimberley Wilson is a Chartered Psychologist, author and visiting lecturer working in private practice in central London. She's a Governor of the Tavistock & Portman NHS Mental Health Trust and the former Chair of the British Psychological Society's Training Committee in Counselling Psychology. Kimberley's first book How to Build a Healthy Brain (Yellow Kite, 2020) explored how to look after both physical and mental well-being. She hosts Stronger Minds, a podcast on topics such as food, lifestyle, psychology and mental health. She's appeared on various TV shows including GMB and was a Great British Bake Off finalist.Trade ReviewThis is a really important book - identifying one of the most alarming ways that our poor diet hurts us. Our brains are as severely affected as our bodies. Packed with science, hope and a clear demand for much needed change. * Chris van Tulleken *A powerful book that breaks down the dangerous beliefs that food is just fuel and delivers an important message we can all get behind - eat for your body and your brain! With a mental health crisis on our hands and over 50% of our diets coming from UPFs the evidence Kimberley presents in this book will change lives and hopefully policy. * Professor Tim Spector *Kimberley Wilson kick-starts a hugely important conversation that not many are having. A powerful read. Everybody needs to read this book. * Fearne Cotton *Marks a transformation in our thinking about diets. With luck it may one day make our brains better, a development that is long overdue... an essential and urgent read. * Sunday Times *

    3 in stock

    £11.69

  • Finding My Virginity

    Ebury Publishing Finding My Virginity

    1 in stock

    Book SynopsisSir Richard Branson is a global entrepreneur, adventurer and founder of the Virgin Group, one of the world's most recognised and respected brands. He is the international bestselling author of seven books, including the classic Losing My Virginity and the new autobiography Finding My Virginity. He lives on Necker Island in the British Virgin Islands, is married to Joan, father to Holly and Sam and proud grand-dude to five grandchildren.

    1 in stock

    £13.49

  • The Making of a Manager

    Ebury Publishing The Making of a Manager

    Book SynopsisJulie Zhuo is one of Silicon Valley's top product design executives. She leads the teams behind some of the world's most popular mobile and web services used by billions of people every day. She writes about technology, design, and leadership on her popular blog The Year of the Looking Glass and in publications like the New York Times and Fast Company. She graduated with a computer science degree from Stanford University and lives with her husband and two children in California.

    £11.39

  • The Company

    Orion Publishing Co The Company

    Out of stock

    Book SynopsisA unique history of Britain's most influential invention - from the East India Company to Enron

    Out of stock

    £999.99

  • The Second Bounce Of The Ball

    Orion Publishing Co The Second Bounce Of The Ball

    2 in stock

    Book SynopsisA unique insider's guide to turning risk into opportunity, essential reading for entrepreneurs. 'One of the best books written on entrepreneurship in recent years' Financial TimesTrade ReviewOne of the best books written on entrepreneurship in recent years * FINANCIAL TIMES *The book sets out the principles of successful entrepreneurial behaviour - a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world * NEW STATESMAN *A most valuable and instructive bible about how to move your enterprise forward and manoeuvre past early limitations and obstacles * FORBES *A tour-de-force covering both the economic history of entrepreneurship and private equity...and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential * BUSINESS ECONOMIST *

    2 in stock

    £9.99

  • Taylor & Francis Ltd Economic Foundations of Strategic Management

    15 in stock

    Book SynopsisThis book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management. To this end it draws on the philosophy of science; microeconomic theory; and different approaches to strategic management. The work shows that many of the propositions of strategic management are deducible from the economic theories considered. It argues that these propositions should be made open to empirical testing and that a unified theory of strategic management should be developed. Thus the book addresses a current major concern of theorists - that strategy remains 'atheoretical' and that this reduces the predictive power of the subject and hampers further theory development. The essential contribution made is that economic theory should be systematically explored in order to establish the foundations of business strategy.Trade Review'Strategic management has generally developed outside of mainstream economic analysis. There have been a number of notable exceptions such as the work of Porter, Teece and Grant. This book builds upon these pioneering attempts to ground our understanding of the logical foundations of strategic management by relating it to recent economic analysis. As such it is a welcome addition for both students and teachers.' Professor P. M. Jackson, University of Leicester, UK 'The book takes its point of departure in the relatively scattered debates on the legitimate uses of economic reasoning in the field of strategic management that have appeared in the 1980s and 1990s in journals such as Strategic Management Journal, Journal of Management Studies, and Organization Science, as well as in various book chapters. The main contribution of this book appears to be that it pulls together these debates in a unified exposition and using a methodological approach that has not been applied by the various participants to the debates.' Professor Nicolai J. Foss, Copenhagen Business School, Denmark 'The book provides a lucid discussion of the key issues surrounding the economic foundations of strategic management. The author covers a wide range of literatures, and discusses each with subtlety. The book will be of considerable use to both those who teach strategic management and managerial economics and those who research these areas. I think this is a wonderful book. More, I learned a lot from what Barca had to say.' Dr. Sigmund Wagner-Tsukamoto, University of Leicester, UK 'The book makes a contribution in the following areas: 1. It provides a detailed account of the linkages and inter-connections between economics and strategic management. 2. It identifies those areas of economic theory most useful for the analysis of corporate strategy and intra-industry profit differentials. 3. It presents a framework upon which theories of strategic management can be furthered developed.' Dr David Law, University of Wales, Swansea, UKTable of ContentsContents: Introduction: does strategic management theory need economics? Setting Criteria to Appraise and Judge Economic Theories: What are the problem area and hard core assumptions of strategic management theory? Market Theories: Neoclassical perfect competition; Theories of industrial organisation; Austrian school of economics; Evolutionary school of economics. Firm Theories: Neoclassical theory of the firm; New institutional economics: transaction cost theory and agency theory; The theory of the growth of the firm; Behavioural theory of the firm; Conclusions: potential of economics for its foundational service to strategic management theory; Bibliography; Index.

    15 in stock

    £118.75

  • The Pharmaceutical Industry A Guide to Historical

    Taylor & Francis Ltd The Pharmaceutical Industry A Guide to Historical

    1 in stock

    Book SynopsisThe pharmaceutical industry has changed beyond all recognition in the past 100 years. The modern industry is constantly in the news as new breakthroughs in medical treatment are announced, often provoking ethical and social debates about the implications of new technologies. This volume facilitates the study of the industry by providing information on the present location of pharmaceutical archives. The core of the book consists of a business-by-business guide to the industry''s records. Each entry includes a brief history of the company, a summary of its surviving archives and a bibliography of related publications. Similar entries exist for trade associations and schools of pharmacy associated with the industry and there are two appendices listing small collections of records held and relevant public records. The historical compendium is supplemented by three introductory essays, written by leading academics in the field, outlining the history of the industry and describing theTrade Review'This is a most welcome guide to the archives of an industry which, as is pointed out in the foreword, 'has proved itself one of the critically important engines of British industrial growth since the Second World War'.' Economic History Review 'Historians of business and pharmacy will find this work of value. Major archival collections and large pharmaceutical companies interested in the origins of the industry may also find it of use. Additionally [...] local and family historians will find points of interest. This is a very commendable book...' Reference Reviews '... this is a book - with its four comprehensive indexes - to be welcomed by all who are interested in the development of the pharmaceutical industry.' Business History 'As a reference volume, The Pharmaceutical Industry: A Guide to Historical Records should long endure - encouraging preservation/ making many half-forgotten sources readily accessible, and stimulating recruits to the history of the health field to work on the multifaceted history of the supply system for medicines.' Pharmacy in History '... this guide is excellent value and will assist as well as generate ideas for research in this area. Congratulations to the surveyors and editors whose efforts have provided such an invaluable work.' Medical History 'The development of the modern pharmaceutical industry in all its ramifications is a major research area... and for Britain at least historians now have an excellent guide to the original sources on which their work depends.' Archives Internationales d'Histoire des Sciences 'A good guide to the records of the pharmaceutical industry, this volume will be of considerable value to historians of the pharmaceutical and chemical industries.' British Journal for the History of Science ' The Pharmaceutical Industry is a useful guide to an industry which, as stressed in the foreword, 'has proved itself one of the critically important engines of British industrial growth since the SecTable of ContentsContents: Foreword, Peter Haggett; The early years of the pharmaceutical industry; The British pharmaceutical industry since 1851; Archives of the pharmaceutical industry: their scope and use; Select chronology of pharmaceutical legislation; Select bibliography; User's guide; Select glossary of pharmaceutical terms; Pharmaceutical businesses: lists of records; Trade organisations and pharmacy schools: lists of records; Appendices; Indexes.

    1 in stock

    £145.00

  • Microcredit and Poverty Alleviation

    Taylor & Francis Microcredit and Poverty Alleviation

    1 in stock

    Book SynopsisThe attempt of the Grameen Bank to alleviate poverty and enhance the skills and productivity of its rural women clients provides the fascinating backdrop to this important study of micro-credit institutions. Tazul Islam examines the real extent to which the Grameen Bank's credit-alone policy has been successful in securing the Bank's financial sustainability; its practical role in alleviating poverty and its actual impact on the productivity of its clients. This book concludes by considering alternative policy options that hold out the possibility of increased poverty alleviation.Trade Review'A highly recommended book for those interested to see how financial sustainability may conflict with poverty alleviation in the operation of micro-credit institutions in the epicentre of micro-credit, Bangladesh.' Kenneth E Jackson, University of Auckland, New Zealand 'For those who want to learn more about the now famous Grameen microfinance model of development, this is certainly a good reference.' The Journal of Comparative Asian Development 'Explores the microfinance model of development, focusing on the significance of changing the focus of Bangladesh's Grameen Bank from a credit-centred organization into a client-led, flexible financial services organization.' Journal of Economic LiteratureTable of ContentsChapter 1 Microcredit and Poverty Alleviation: Pluses and Minuses; Chapter 2 The Bangladesh Economy and Poverty in Bangladesh; Chapter 3 The Rural Financial Structure and the Grameen Bank; Chapter 4 Economic Impact of Grameen Microcredit; Chapter 5 Poverty Alleviation Impact of Grameen Microcredit;

    1 in stock

    £121.50

  • The Economics of European Integration THEORY PRACTICE POLICY

    Taylor & Francis The Economics of European Integration THEORY PRACTICE POLICY

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £58.99

  • Resilience Why Things Bounce Back

    Headline Publishing Group Resilience Why Things Bounce Back

    2 in stock

    Book SynopsisAll systems break down. Some bounce back, others do not. This is a book about why.RESILIENCE is a book about how the world works. It covers business, economic, geographic and social systems in a thrillingly readable narrative. A wealth of absorbing examples are covered, from the link between US oil prices and the recent ''tortilla riots'' in Mexico to what was really happening when the US government decided not to bail out Lehman Bros. RESILIENCE introduces completely new ideas, such as ''flipping'' which is when a systems has been pulled out of shape so often it changes forever. The thinking in RESILIENCE has crucial implications for how to understand the world in which we live.Trade Review'[an] intriguing, wide-ranging probe [that] should engage anyone contemplating our shared future' * Publishers Weekly *'Brilliant and compelling' * Chris Anderson, author of The Long Tail *'Smart and sophisticated, this is a landmark work in a new field. If you are part of a system that wants to avoid collapse, read this book' * David Eagleman, author of Incognito and Why the Net Matters *'Resilience is mandatory reading for people of all disciplines that will transform how you approach daily global events. Part complexity theory, part psychology, it is a pivotal book for today and a necessity to strategically plan for tomorrow' * David Agus, author of The End of Illness *'Resilience is the most compelling book I've read in years about how to navigate the accelerating pace of change that characterises our lives today' * Bill Shore, CEO of Share Our Strength *'A whirlwind tour through an idea whose time has come. I suspect that the concepts in this book will define the next decade' * Jad Abumrad, host and creator of Radiolab *

    2 in stock

    £10.44

  • The Alchemists Inside the secret world of central

    Headline Publishing Group The Alchemists Inside the secret world of central

    2 in stock

    Book SynopsisWhen the first rumblings of the coming financial crisis were heard in August 2007, three men who were never elected to public office suddenly became the most powerful men in the world. They were the leaders of the world''s three most important central banks: Ben Bernanke of the U.S. Federal Reserve, Mervyn King of the Bank of England, and Jean-Claude Trichet of the European Central Bank. Over the next five years, they and their fellow central bankers deployed trillions of dollars, pounds and euros to try and contain the waves of panic that threatened to bring down the global financial system.Neil Irwin''s The Alchemists is both a gripping account of the most intense exercise in economic crisis management we''ve ever seen, and an insightful examination of the role and power of the central bank. It begins in Stockholm, Sweden, in the seventeenth century, where central banking had its rocky birth, and then progresses through a brisk but dazzling tutorial on how the central bankTrade ReviewBrilliantly reported and riveting, Neil Irwin's The Alchemists is a must-read for anyone who wants to understand the global reach of the financial crisis through which we are still living. The international perspective brings a fascinating and wholly new dimension to the story, one that has until now not been adequately told. -- Liaquat Ahamed, author of 'Lords of Finance'Brings events to life without losing sight of the bigger issues * Money Week *[Mr. Irwin] has provided an accessible, engrossing account of the tribulations that Mr. Bernanke, with Mervyn A. King of the Bank of England and Jean-Claude Trichet of the European Central Bank, endured in pulling the world financial system back from collapse... Mr. Irwin seems to have talked with everyone, read the right scholarly papers and interviewed important dissenters in the Fed, the European Central Bank, the Bank of England and the Bundesbank... He has a nice touch for translating central banking's mysteries, opaque and forbidding, into understandable English. He is astute in describing the internal and external politics of institutions traditionally expected to remain above politics of the usual sort. * New York Times *A detailed and fast-moving account of these perilous years. This is the crisis as told through emails, phone calls, meetings and one very fateful walk along the beach in Deauville, France. * The Wall Street Journal *

    2 in stock

    £10.99

  • People Power Why We Need More Migrants

    Bloomsbury Publishing (UK) People Power Why We Need More Migrants

    1 in stock

    Book SynopsisGiles Merritt has reported on European affairs for half a century, as a Financial Times correspondent in Paris and Brussels, and as an op-ed writer for the International Herald Tribune. In 2010 the Financial Times named him as one of thirty influential 'Eurostars'. He is the founder of the Brussels think tank Friends of Europe and its policy journal, Europe's World. In 2016 his previous book Slippery Slope: Europe's Troubled Future was shortlisted for the European Book Prize.Trade ReviewHere is an authoritative counter-argument to those who oppose immigration from an author who knows his facts. Merritt presents a dispassionate analysis of People Power, a phenomenon which will continue to re-shape Europe's ageing societies. * Lionel Barber, Editor of the Financial Times 2005-2020 *This is an important book for everyone thinking about immigration. Giles Merritt's timely myth-busting approach is fascinating and thought-provoking. * Amelia Gentleman,The Guardian journalist and author of 'The Windrush Betrayal: Exposing the Hostile Environment' *We urgently need a rational debate on migration, based on robust evidence which does not avoid complex and thorny issues. Giles Merritt's book is a useful and timely contribution at a crucial moment for the future of EU asylum and immigration policies. * Antonio Vitorino, Director-General, UN International Organisation for Migration (IOM) *Europe has an existential problem: migration. It will get worse unless Europe wakes up and handles this problem thoughtfully and courageously. Merritt's book provides critical wisdom, It should be heeded immediately. * Kishore Mahbubani, Distinguished Fellow at the National University of Singapore and author of 'Has China Won?' *Reforming migration policy requires detailed knowledge and good judgement. Giles Merritt navigates the reader through economics, demographics and politics to a list of policy proposals. His analysis also covers the coronavirus crisis, which is transforming how Europeans look upon migrants. * Laszlo Andor, Secretary-General, Foundation for European Progressive Studies and EU Social Affairs Commissioner 2010-2014 *Refugees and migrants make up almost a fifth of Jordan's population, posing major economic and social challenges. Giles Merritt's thought-provoking book engages the readers in the increasingly global debate on the mass displacement of people * HRH Prince El Hassan bin Talal, Honorary Chair of the World Refugee and Migration Council *Refugees, like migrants, can be strong, effective and courageous contributors to local communities and societies as a whole. This has been particularly apparent during the pandemic. Giles Merritt's book contributes to this important discussion. * Filippo Grandi, UN High Commissioner for Refugees *People Power: Why We Need More Migrants is undoubtedly useful to politicians, bureaucrats, policymakers, economists, other scholars, and ordinary audiences. It is timely and provokes us to debate the importance of migrants to the economy at this current moment. * Ethnic and Racial Studies *Table of ContentsIntroduction Chapter 1: Exploding Migration's Ten Most Misleading Myths Chapter 2: Europe's "Migrant Crisis” is part of a Global Earthquake Chapter 3: More Migrants, Please! The Economic Case Chapter 4: Making True Europeans of the Migrant Millions Chapter 5: Brace for More Newcomers, and for Ageing Chapter 6: Only More Help for Africa Can Stabilise Migration Chapter 7: Jihadis, Gangsters and Nobel Laureates Chapter 8: Robots v Cheap Labour: Which Jobs will Migrants Do? Chapter 9: - The Mirage of a Common EU Migration Policy Chapter 10: Here's How to Tackle the Twin Threats of Migration and Ageing Conclusion Index

    1 in stock

    £56.25

  • Choosing Leadership Revised and Expanded

    Health Communications Choosing Leadership Revised and Expanded

    3 in stock

    Book SynopsisAward-winning leadership teacher, lifelong educator, University of Chicago professor, and consumer advocate Dr. Linda Ginzel offers a new and expanded version of Choosing Leadership based on her bestselling workbook. Useful to everyone, from high-level executives to high school students, teachers, and stay-at-home parents, you can choose to be a leader.Choosing Leadership gives readers the tools to sharpen your leadership skills, putting the responsibility for personal growth and professional development in your own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a “leader.” Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self. This processTrade Review"Informatively inspiring, "Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom" is impressively well written, organized and presented, making it an ideal addition to personal, professional, community, and academic library Business Management & Leadership collections and supplemental curriculum studies lists."—The Business Shelf, Wisconsin Bookwatch, Midwest Book Review“Linda knows a whole lot about leadership—about what it is, and more importantly, what it isn’t. One of the things she knows is that leaders don’t lead by lecturing, but by acting. And so rather than writing a textbook that tells you how to become a leader, she has written a workbook that shows you. Choosing Leadership doesn’t ask you to read it?it asks you to participate in it.” —Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University, and author, Stumbling on Happiness“For a very low price, Ginzel will take you on a journey where you make your own choices about creating effective leadership actions. She will not make you a leader. Rather, she will guide you to choices that will allow you to lead—and to lead effectively. Ginzel uses ample behavioral science in the journey, but the unique contribution of this book is her passion for providing you a pathway to make great choices about whether, when, and how to lead.” —Max H. Bazerman, Jesse Isidor Straus Professor of Business Administration, Harvard Business School, and author, The Power of Noticing“This workbook is a tool that everyone—from undergraduate and graduate students to executives—will benefit from when striving to become their best selves and perform up to their potential.” —Sian Beilock, president, Barnard College, and author, Choke and How the Body Knows Its Mind“Linda Ginzel has brought social psychological concepts and tools that she has created to countless audiences. As a result, many of her students have greater access to their unique leadership qualities. This workbook opens this path for personal development to a much larger audience. And it’s doable!” —Harry L. Davis, Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management, University of Chicago Booth School of Business“Instead of focusing on stories of others’ leadership, Linda Ginzel has written a book about your development as a leader. Filled with self-diagnostic, developmental exercises based on Ginzel’s many years as a leadership teacher, this book promises to change people’s thoughts and behaviors in profound ways.” —Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior, Stanford Graduate School of Business, and author, Leadership BS: Fixing Workplaces and Careers One Truth at a Time“According to Ginzel, leaders create a different future. And she walks her readers through an intentional journey for learning how to do that. Soulful, pragmatic, and scientifically grounded, this book will change your future.” —Sally Blount, dean, Kellogg School of Management at Northwestern University

    3 in stock

    £11.69

  • The Introvert Advantage

    Workman Publishing The Introvert Advantage

    1 in stock

    Book SynopsisAn insightful, empowering guide to making the most of your hidden strengths.   Are you energized by spending time alone? In meetings, do you need to be asked for your opinions and ideas? Do you tend to notice details that other people miss? Is your ideal celebration a small get-together rather than a big party? Do you often feel like a tortoise surrounded by hares? The good news is, you’re an introvert. The better news is that by celebrating the inner strengths and uniqueness of being introverted, The Introvert Advantage shows introverts how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting—including parenting an introverted child—socializing, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.   “Filled with Aha! moments of

    1 in stock

    £11.99

  • Do More Great Work

    Workman Publishing Do More Great Work

    2 in stock

    Book SynopsisYou work hard. You put in the hours. Yet you feel like you are constantly treading water with Good Work that keeps you going but never quite moves you ahead. Or worse, you are mired in Bad Workendless meetings and energy-draining bureaucratic traps.Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing Great Workthe kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us. Michael Bungay Stanier, Canadian Coach of the Year in 2006, is a business consultant who's found a way to move us away from bad work (and even good work), and toward more time spent doing great work.When you're up to your eyeballs answering e-mail, returning phone calls, attending meetings and scrambling to get that project done, you can turn to this inspirational, motivating, and at times playful book for invaluable guidance. In fifteen exercises, Do More Great Work

    2 in stock

    £9.99

  • Democratic Management

    University Press of America Democratic Management

    1 in stock

    Book SynopsisThis book utilizes some of the values and principles of democracy into management practices. It develops the understanding of the value of true democratic management and designs its major practices as a comprehensive and unified whole. These practices include sharing the authority, ownership and the outcomes (cost and benefits) of the organization, providing open and close human relations, long term employment and allowing stakeholders, especially the employees, to participate in major managerial decisions directly. The book also shows the process of democratization of current educational, political, economical, social, technological, and global activities interdependently and wholly, in the long and short term, which is required for the development of true democratic management practices.Table of ContentsChapter 1 Preface Chapter 2 Acknowledgements Chapter 3 Introduction Chapter 4 Understanding of the Management Practices of the Past and Present: Desirable Total Quality and Competitiveness; Understanding Management; History of Management Development and Total Quality; Success and Failure and of Contemporary Management Practic Chapter 5 True Democratic Management Practices for Desirable Total Quality: True Democratic Management Practices; True Democratic Management Generates Desirable Total Quality Chapter 6 Democratization of Management and its Core Factors: Democratization of Management; Democratization of Management Education; Political Democratization; Economical Democratization; Democratization Through Technological Development; Utilization of Info Chapter 7 References Chapter 8 About the Author Chapter 9 Index

    1 in stock

    £66.00

  • The Discipline of Teamwork

    SAGE Publications, Inc The Discipline of Teamwork

    1 in stock

    Book SynopsisJames R. Barker's contributions to the extant literature on one of the most significant transformations in contemporary organizational practice include 1) Embedding the discussion of teamwork within the broader context of organizational and social culture, 2) Broadening the treatment of participative management to include both local control and positive discipline, and 3) Demonstrating the important theoretical and practical links between the concepts of member participation and member identification. As a bonus, readers are introduced to the 'discursive foundations' for fashioning productive conversations about participative management that can be both valid and valuable. --David Whetten, Professor of Management, Brigham Young University James R. Barker's The Discipline of Teamwork makes a number of important contributions simultaneously. It demonstrates the power of good analytical theory, drawing on a classical tradition of writers such as Weber, Durkheim, and Foucault to illuminate the organizational, moral, and discursive realities of a major management change program in an organization. Beyond mere advocacy of a change process, as in the 'popular' management literature, it provides analysis of how and what such changes in process mean for the lived-experience and self-understanding of the people who have to make sense of these changes that consultants and managers advocate. --Stewart Clegg, Faculty of Business,University of Technology, Sydney The Discipline of Teamwork represents a major work at the fulcrum of organizational culture, organizational communication, and social change. Barker spent over two years collecting data through depth participant-observation and intensive interviewing in a high-tech manufacturing company that made and intentional shift in its organizational structure and culture from traditional methods of assembly to the use of self-directed work teams. From his position of trust within the ranks of both employees and management, he documents and analyzes this radical transition, carefully studying how the changes were implemented, their latent and manifest outcomes, and the modification made to them from both bottom and top levels. This work documents a paradigmatic revolution in the business world that has ultimately anticipated and the laided the ground work for the quality management movement and its successor, thinking out of the box. --Patricia A. Adler, University of Colorado Recent years have brought team-based and collaborative management to the forefront of our organizational leadership. Teamwork has permeated all aspects of the work world and continues to gain momentum. In The Discipline of Teamwork James R. Barker explores the social consequences of this participatory work environment. Writing from the team member perspective, James R. Barker focuses on the human cost of participation and the effects of this discipline on team members. He details how the discipline develops, matures, and creates social consequences for organizational participants, and provides insight into how we can make teamwork a positive experience for all involved. This lively and well-written book will provoke team members, as well as management scholars, students, and executive consultants, to consider how the discipline of teamwork affects them and what they ought to do about these consequences.Trade Review"The Discipline of Teamwork represents a major work at the fulcrum of organizational culture, organization communication, and social change." -- Patricia A. Adler". . .a sophisticated ethnographic research study on team behavior and culture that should appeal to the academic community seeking to advance the theory and understanding of participation and concertive control." -- Anthony R. MontebelloTable of ContentsSetting the Stage Overview Reading Organizational Culture as Generative Discipline Creating a Generative Discipline Molding a Community Demarcation Bonding the Individual Identification Maintaining the System Methdological Control Responding to the Generative Discipline of Concertive Control

    1 in stock

    £81.00

  • HighPerforming SelfManaged Work Teams

    SAGE Publications, Inc HighPerforming SelfManaged Work Teams

    1 in stock

    Book SynopsisSince the mid-1970s, pressure from international competition has forced U.S. businesses to look for better ways to achieve and maintain a competitive position. At the same time, public organizations have been asked to produce their services with fewer dollars. The result of these trends has been a growing urgency among public and private organizations to find new ways of reducing their expenses while maintaining or increasing productivity and quality. One popular tool is the self-managed work team (SMWT). How is it different than a work group or short-term team? Which problems compel an organization to create an SMWT? What factors explain successful SMWTs? What must the organization do to develop high-performance, cost-effective teams? In High-Performing Self-Managed Work Teams, Dale E. Yeatts and Cloyd Hyten, Principle Investigators for the three-year National Science Foundation study of the performance of SMWTs, answer these questions and thoroughly examine the most widely accepted theories that attempt to explain SMWT performance. They introduce a synthesis of these theories based on 10 case studies from three different settings: manufacturing, public service, and health care. In an accessible style, the authors lead students and professionals to better understand the theory behind SMWTs as well as the practical aspects of when to use SMWTs to find solutions and how to develop achieving teams. This book appeals to practitioners and scholars in management, human resources, organization studies, industrial psychology, public administration, organizational communication, marketing, sociology, public health, and nursing.Table of ContentsTHEORETICAL FRAMEWORKS FOR UNDERSTANDING THE PERFORMANCE OF SELF-MANAGED WORK TEAMS The Classical and Human Relations Theories Systems Theories and the Emergence of the Socio-Technical and SMWT Perspectives Contingency Theories The Importance of Individual, Technical and Environmental Differences Contemporary Theories Explaining SMWT Performance Development of a Theoretical Framework To Explain SMWT Performance THE WORK PROCESS: ACTUALLY DOING THE WORK WITH EFFORT, TALENT, PROCEDURES AND RESOURCES Effort Placed Directly on the Work THE INTERPERSONAL PROCESS: THE 6 Cs PLUS TRUST Communication and Coordination Cooperation, Collaboration and Conflict Cohesion and Trust Interpersonal Processes between the Team and Others THE ENVIRONMENT SURROUNDING THE SMWT WITHIN AND OUTSIDE THE ORGANIZATION The Organization′s Philosophy, Culture and Its Mission for the SMWTs Performance Appraisal and Assessment Systems The Reward System Types of Rewards Education and Training Systems Information Systems Management Support, Encouragement and Roles Union, Customer, Supplier and Ancillary Support within the Organization The Environment outside the Organization TEAM MEMBER CHARACTERISTICS Talents, Values, Needs, Interests and Prejudices Personality and Demographic Characteristics TEAM DESIGN CHARACTERISTICS Team Goals and Job Design Team Size and Composition Roles of Self-Managed Teams Decision-Making Methods and Processes Team Leader Roles and Responsibilities

    1 in stock

    £121.60

  • Cultural Metaphors

    SAGE Publications, Inc Cultural Metaphors

    1 in stock

    Book SynopsisThis outstanding volume offers students, researcher, and cross-cultural trainers the opportunity to gain an understanding of the use of metaphor, particularly the cultural metaphor of a nation, in developing an in-depth, culture-specific perspective. A nation's cultural metaphor is any institution, phenomenon, or activity with which all or most citizens in a nation closely identify, for example, the Swedish stuga or French wine. The book examines the importance and criticality of metaphors. The research translations include not only limited empirical studies in which specific hypotheses are tested, but also larger, more expansive works published as books and groundbreaking articles. The often overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications. Table of ContentsPART ONE: METAPHORS AS CRITICAL AND NECESSARY Metaphors We Live By - George Lakoff and Mark Johnson Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS Edward Hall′s Multiple Metaphors Research Translation and Extension The Confucius Connection - Geert Hofstede and Michael Harris Bond From Cultural Roots to Economic Growth The Work of Geery Hofstede Commentary Basic Types of Human Relations, Collectivism and Individualism Research Translation French Wine An Illustration of a Cultural Metaphor PART THREE: WINNERS AND LOSERS Samuel P Huntington′s ′The Clash of Civilizations′ Research Translation and Commentar Powershift and the Assumed Decline of Nations Research Translation and Commentary PART FOUR: SYMBOLISM OF CULTURAL METAPHORS Football Games and Rock Concerts - Susan P Montague and Robert Morais The Ritual Enactment of American Success Models Bowling Alone - Robert D Putnam America′s Declining Social Capital The Persistence of Cultural Stability Applying the Fiske Framework to North and South Italy The Balinese Cockfight Research Translation Negotiating with ′Romans′ - Stephen E Weiss PART FIVE: METAPHORICAL APPLICATIONS Language Shock - Michael Agar Understanding the Culture of Conversation Stages in Cross Cultural Collaboration - William H Newman The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan Metaphors for Change - Craig L Pearce and Charles P Osmond The ALPs Model of Change Management

    1 in stock

    £68.85

  • Supply Chain Management

    SAGE Publications, Inc Supply Chain Management

    1 in stock

    Book SynopsisThis work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.Trade Review". . . gives great insight into new roles for traditional business functions." -- Barry W. Dale"This book provides structure and clarity for a much talked about, but poorly understood, functional requirement of business which directly relates to profitability for all members of the supply chain." -- Mike West"This book is one of the most comprehensive collection of Supply Chain analytics ever compiled by comparing numerous multi-dimensional models in a number of matrix environment." -- Herb JohnsonTable of ContentsWhat Is Supply Chain Management? - John T Mentzer et al Supply Chain Management in the Global Environment - Nancy W Nix The Consequences of Supply Chain Management - Nancy W Nix Creating Value, Satisfaction and Differential Advantage The Role of Marketing in Supply Chain Management - Soonhong Min The Dynamic Role of the Sales in Supply Chain Management - Michael S Garver and Soonhong Min Research and Development in Supply Chain Management - Zach G Zacharia Improving Supply Chain Sales Forecasting - Carlo D Smith The Evolution and Growth of Production in Supply Chain Management - Zach G Zacharia Purchasing in a Supply Chain Context - Nancy W Nix The Role of Logistics in the Supply Chain - Soonhong Min and James S Keebler The Evolution and Growth of Information Systems in Supply Chain Management - Zach G Zacharia Financial Issues in Supply Chain Management - James S Keebler Customer Service in a Supply Chain Management Context - Nancy W Nix Interfunctional Coordination in Supply Chain Management - Soonhong Min Inter-Corporate Cooperation in Supply Chain Management - Soonhong Min Measuring Performance in the Supply Chain - James S Keebler Managing the Supply Chain - John T Mentzer Managerial Implications and Research and Managerial Implications

    1 in stock

    £165.30

  • Effective Advertising

    SAGE Publications Inc Effective Advertising

    2 in stock

    Book SynopsisRecently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book.--Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.Trade Review“Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book.” -- Alan G. Sawyer"Tellis offers incredible insight into understanding when, how, and why advertising works - all in fewer that 200 pages! Drawing from an extensive review of the literature, Tellis synthesizes results into a highly readable set of conclusions, focusing on advertising′s effects on behavior and sales / market share that result from initial and subsequent exposures." -- ChoiceTable of Contents1. EVALUATING ADVERTISI NG IMPORTANCE OF ADVERTISING IN MODERN ECONOMICS 2. SWEET, SECRET WORKINGS OF ADVERTISING MYTHS ABOUT ADVERTISING EFFECTIVENESS TRUTH ABOUT ADVERTISING 3. A GENERAL THEORY OF FIRMS′ ADVERTISING WHY FIRMS ADVERTISE: THEORY OF ADVERTISING DEMAND WHY BIG SUCCESSES ARE RARE: THEORY OF ADVERTISING EFFECTIVENESS WHY FIRMS PERSIST WITH INEFFECTIVE ADVERTISING: THEORY OF ADVERTISING SUPPLY 4. MEASURES OF ADVERTISING′S EFFECTIVENESS DEFINITION AND CLASSIFICATION OF ADVERTISING VARIABLES MODELS OF THE HIERARCHY OF EFFECTS 5. RESEARCH DESIGNS TO ASSESS ADVERTISING EFFECTIVENESS LABORATORY EXPERIMENT FIELD APPROACH HYBRID APPROACHES 6. MARKET EFFECTS OF ADVERTISING INTENSITY CLASSIFICATION OF STUDIES FINDINGS ABOUT ADVERTISING WEIGHT FINDINGS ABOUT ADVERTISING ELASTICITY FINDINGS ABOUT AD FREQUENCY 7. ADVERTISING′S DYNAMIC AND CONTENT EFFECTS FINDINGS FROM MARKET STUDIES ABOUT ADVERTISING CARRYOVER FINDINGS ABOUT ADVERTISING WEARIN AND WEAROUT FINDINGS ABOUT AD CONTENT 8. ADVERTISING AS PERSUASION ROUTES OF PERSUASION LOW INVOLVEMENT OR PASSIVE PROCESSING REPETITION IN PERSUASION 9. ARGUMENT IN ADVERTISING HOW ARGUMENT PERSUADES AGRUMENT STRATEGY 10. EMOTION IN ADVERTISING HOW DO EMOTIONS WORK? WHEN DO EMOTIONS WORK? METHODS OF AROUSING EMOTIONS ROLE OF SPECIFIC EMOTIONS 11. ENDORESEMENT IN ADVERTISING TYPES OF ENDORSERS WHY ENDORSEMENTS WORK WHEN TO USE ENDORSERS STRATEGIC IMPLICATIONS COLLECTION OF SINGLE SOURCE DATA

    2 in stock

    £103.55

  • Dictionary of Marketing Communications

    SAGE Publications, Inc Dictionary of Marketing Communications

    1 in stock

    Book SynopsisStudents of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.Robb Kopp, Babson CollegeThe Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike.Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications containsmore than4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.Trade Review"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." -- Robb Kopp"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." -- Suzanne B. WalchliTable of ContentsPreface Entries A Through Z Resources About the Author

    1 in stock

    £55.10

  • Services Marketing and Management

    SAGE Publications Inc Services Marketing and Management

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £158.65

© 2026 Book Curl

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Maestro
    • Mastercard
    • PayPal
    • Shop Pay
    • Union Pay
    • Visa

    Login

    Forgot your password?

    Don't have an account yet?
    Create account