Description
Book SynopsisA unique insider's guide to turning risk into opportunity, essential reading for entrepreneurs. 'One of the best books written on entrepreneurship in recent years' Financial Times
Trade ReviewOne of the best books written on entrepreneurship in recent years * FINANCIAL TIMES *
The book sets out the principles of successful entrepreneurial behaviour - a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world * NEW STATESMAN *
A most valuable and instructive bible about how to move your enterprise forward and manoeuvre past early limitations and obstacles * FORBES *
A tour-de-force covering both the economic history of entrepreneurship and private equity...and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential * BUSINESS ECONOMIST *
