Semiotics / semiology Books
Princeton University Press Comparing the Literatures
Book SynopsisTrade Review"How does globalism affect the books we read, and the way we read them? A leading scholar investigates." * New York Times Book Review *"Few scholars active today can claim to have done as much as David Damrosch to shape the discipline of comparative literature in the United States. . . . Damrosch writes with great clarity and care, vividly bringing individual figures and their ideas to life. . . . [He] not only displays the breadth of his own personal canon, but also argues compellingly for the idea that our understanding of a given text is always enhanced by comparing it with other texts, whether or not the pairings are conventional or expected."---Alexander Beecroft, Modern Philology
£19.80
Princeton University Press Tragedy and Theory The Problem of Conflict Since
Book SynopsisMichelle Zerba engages current debates about the relationship between literature and theory by analyzing responses of theorists in the Western tradition to tragic conflict. Isolating the centrality of conflict in twentieth-century definitions of tragedy, Professor Zerba discusses the efforts of modern critics to locate in Aristotle's Poetics the orTable of Contents*FrontMatter, pg. i*Contents, pg. vii*Preface, pg. ix*Acknowledgments, pg. xv*Note on Translations, pg. xvii*Introduction, pg. 1*Chapter One. Hegel: Conflict And Order, pg. 23*Chapter Two. Aristotle: Conflict and Disorder, pg. 94*Chapter Three. Renaissance And Neoclassical Dramatic Theory: Conflict and Didacticism, pg. 163*Chapter Four. Kant and Schiller: Conflict and the Sublime, pg. 243*Bibliography, pg. 269*Index, pg. 287
£38.25
Princeton University Press The Matrix of Modernism Pound Eliot and Early
Book SynopsisSanford Schwartz situates Modernist poetics in the intellectual ferment of the early twentieth century, which witnessed major developments in philosophy, science, and the arts. Beginning with the works of various philosophers--Bergson, James, Bradley, Nietzsche, and Husserl, among others--he establishes a matrix that brings together not only the prTrade Review"Schwartz explores several oppositions that underlie the thinking of the early modernists, and uses them as a frame for original analysis of individual essays and poems. The result is that many cliches of early literary modernism--Pound's ideogrammic method, Eliot's objective correlative--are refreshed by being placed in a larger context. One of this book's great virtues is that it uncovers the philosophical assumptions behind the new poetry without turning the poetry into philosophy."--A. Walton Litz, Times Literary SupplementTable of Contents*FrontMatter, pg. i*CONTENTS, pg. vii*ACKNOWLEDGMENTS, pg. ix*INTRODUCTION, pg. 1*CHAPTER I. "This Invented World": Abstraction and Experience at the Turn of the Century, pg. 12*CHAPTER II. Elements of the New Poetics, pg. 50*CHAPTER III. Ezra Pound: Cultural Memory and the Visionary Imagination, pg. 114*CHAPTER IV. Incarnate Words: Eliot's Early Career, pg. 155*CONCLUSION: The New Criticism and Beyond, pg. 209*NOTES, pg. 216*INDEX, pg. 225
£31.50
Princeton University Press The Reader in the Text Essays on Audience and
Book SynopsisA reader may be in" a text as a character is in a novel, but also as one is in a train of thought--both possessing and being possessed by it. This paradox suggests the ambiguities inherent in the concept of audience. In these original essays, a group of international scholars raises fundamental questions about the status--be it rhetorical, semioticTable of Contents*FrontMatter, pg. i*Contents, pg. v*Preface, pg. vii*Introduction: Varieties Of Audience-Oriented Criticism, pg. 1*Prolegomena To A Theory Of Reading, pg. 46*Reading As Construction, pg. 67*The Reading Of Fictional Texts, pg. 83*Interaction Between Text And Reader, pg. 106*The Readerhood Of Man, pg. 120*Do Readers Make Meaning?, pg. 149*Fiction As Interpretation Interpretation As Fiction, pg. 165*The Dialectic Of Metaphor: An Anthropological Essay On Hermeneutics, pg. 183*Toward A Sociology Of Reading, pg. 205*"What's Hecuba To Us?" The Audience's Experience Of Literary Borrowing, pg. 241*Montaigne's Conception Of Reading In The Context Of Renaissance Poetics And Modern Criticism, pg. 264*Toward A Theory Of Reading In The Visual Arts: Poussin's The Arcadian Shepherds, pg. 293*Exemplary Pornography: Barres, Loyola, And The Novel, pg. 325*Re-Covering "The Purloined Letter": Reading As A Personal Transaction, pg. 350*The Theory And Practice Of Reading Nouveaux Romans: Robbe-Grillet's Topologie D'une Cite Fantdme, pg. 371*Annotated Bibliography Of Audience-Oriented Criticism, pg. 401*Notes On Contributors, pg. 425*Subject Index, pg. 429*Index Of Names, pg. 435
£55.25
Princeton University Press Tragedy and Theory The Problem of Conflict Since
Book SynopsisTable of Contents*FrontMatter, pg. i*Contents, pg. vii*Preface, pg. ix*Acknowledgments, pg. xv*Note on Translations, pg. xvii*Introduction, pg. 1*Chapter One. Hegel: Conflict And Order, pg. 23*Chapter Two. Aristotle: Conflict and Disorder, pg. 94*Chapter Three. Renaissance And Neoclassical Dramatic Theory: Conflict and Didacticism, pg. 163*Chapter Four. Kant and Schiller: Conflict and the Sublime, pg. 243*Bibliography, pg. 269*Index, pg. 287
£87.20
University of Wales Press Aristoteles
Book SynopsisA second edition of J Gwyn Griffiths'' valuable Welsh translation of Aristoteles'' important discussion on the nature of poetry, namely Peri Poiêtikês, together with a comprehensive introduction and detailed notes. First published in 1978.
£8.99
University of Wales Press Hwyaid Cwningod a Sgwarnogod
Book SynopsisDiscusses the aesthetic in the context of the politics of marginal communities. This involves the comparison of articles written by Welsh author and poet, Twm Morys, and two Czech authors, Bouhmil Hrabal and Vaclav Havel.Trade ReviewThis is without a doubt a glittering proposal which extends contemporary Welsh theory in several new and important directions. It is an exciting contribution, and one which cannot be beaten in terms of intellectual content.Readers report
£6.79
John Wiley and Sons Ltd Social Semiotics
Book SynopsisaeoWritten as a textbook for students in communication and cultural studies. aeoRich with e xamples and illustrations. aeo Presents a comprehensive and original theoretical approach. aeoThe authors are well--known and this book builds upon their previous and highly successful works.Table of ContentsPreface. 1. Social Semiotics. 2. The Founding Fathers Revisited. 3. Context as Meaning:. The Semiosic Dimension. 4. Styles as Ideology. 5. Social Definitions of the Real. 6. Transformation and Times. 7. Transformation of Love and Power:. The Social Meaning of Narrative. 8. Entering Semiosis:. Training Subjects for Culture. Appendix. Bibliography. References.satisfactoralty
£18.99
SAGE Publications, Inc Sourcebook on Rhetoric
Book SynopsisThis book is designed to introduce readers to the language of contemporary rhetorical studies. The book format is an alphabetized glossary (with appropriate cross listings) of key terms and concepts in contemporary rhetorical studies. An introductory chapter outlines the definitional ambiguities of the central concept of rhetoric itself. The primary emphasis is on the contemporary tradition of rhetorical studies as it has emerged in the discipline of speech communication. Each entry in the glossary ranges in length from a few paragraphs to a short essay of a few pages. Where appropriate, examples are provided to further illustrate the term or concept. Each entry will be accompanied by a list of references and additional readings to direct the reader to other materials of possible interest. Table of ContentsForeword - H. W. Simons Preface Acknowledgments Introduction: On Defining Rhetoric as an Object Intellectual Inquiry Glossary of Concepts Name Index Subject Index About the Author
£66.50
SAGE Publications Inc Working with Spoken Discourse
Book SynopsisAn exemplary textbook. Making even the most complex ideas fully accessible, it is grounded in an extensive literature, filled with engaging examples, and offers ample suggestions for independent research. It's been a key text in my classes for over a decade and, as fresh and relevant as ever, will continue to buttress my graduate seminars and undergraduate courses alike. - Professor Crispin Thurlow, University of Washington Comprehensive, practical, lively and accessible, Working with Spoken Discourse is the much-loved benchmark for learning to do discourse analysis. It combines theory and practice to give students the grounding they need in practical techniques of analyzing talk and how to apply them to real data. Begins with the why' and how' of doing discourse analysis Packs examples into every chapter to help explain coTrade ReviewWorking with Spoken Discourse is an exemplary textbook. Making even the most complex ideas fully accessible, it is grounded in an extensive literature, filled with engaging examples, and offers ample suggestions for independent research. It’s been a key text in my classes for over a decade and, as fresh and relevant as ever, will continue to buttress my graduate seminars and undergraduate courses alike. -- Professor Crispin ThurlowTable of ContentsPART ONE: PRELIMINARIES What Is Discourse and Why Analyze It? Collecting Data Practical and Ethical Issues Transcribing Spoken Data PART TWO: APPROACHES Approaches to Discourse Analysis An Initial Orientation Situations and Events The Ethnography of Speaking Doing Things with Words Pragmatics Structure and Sequence Conversation Analysis Small Differences, Big Difference International Sociolinguistics Hidden Agenda? Critical Discourse Analysis PART THREE: APPLICATIONS Working with Talk in Social Research Identity, Difference and Power Locating Social Relations in Talk Designing Your Own Projects
£40.84
John Wiley & Sons The Language of the Inuit Syntax Semantics and
Book SynopsisA historical and anthropological overview of Inuit peoples through the study of language.Trade Review"Anyone who works on the Eskimo-Aleut languages professionally (linguists, translators, language teachers, etc.) should buy this book. Anyone who does research or policy affecting the north should also buy it, even if they study only ice. In addition, I would recommend it to all Canadian families. Louis-Jacques Dorais is Canada's foremost academic authority on the Inuit language, and this book is clearly a labour of love and an example for the future. No other book even begins to approximate the wealth of information it contains about one of the Arctic's most internationally known languages." Alana Johns, University of Toronto, Etudes Inuit Studies "Louis-Jacques Dorais shows why he is a leading specialist in The Language of the Inuit. It is a state-of-the-art summary of the field and balanced throughout for a broad audience. In both its scope and presentation there is certainly no other comparable work." Michael Fortescue, Institute for Nordic Studies and Linguistics, University of Copenhagen "Intended for a broad audience, this book succeeds marvelously as an accessible introduction to the most widespread subgroup of Eskimoan languages--the Inuit dialects spoken from northern Alaska across the Canadian Arctic to Greenland...An essential introduction to one of the most tenacious language families of the Americas...Highly recommended." E. J. Vajda, Western Washington University
£36.00
State University of New York Press Reading on the Edge Exiles Modernities and
Book SynopsisExamines the notion of exile and hybrid cultural identity in Proust, Joyce, and Baldwin, with implications for our understanding of modernism and the modernist canon.Reading on the Edge explores the notion of multiple cultural identity and exile in the work of Marcel Proust, James Joyce, and James Baldwin. Focusing on the cultural politics of modernism through the prism of cultural theory, the book reconceives each author''s work while at the same time redrawing modernism''s traditionally Eurocentric disciplinary boundaries. The book therefore has wide implications for our understanding of modernism and the modernist canon.
£22.96
State University Press of New York (SUNY) Chronicles of Disorder
Book Synopsis
£22.96
State University of New York Press Going beyond the Pairs
Book SynopsisArgues that German Romanticism, Zen Buddhism, and deconstruction, for all their cultural differences, are three expressions of a universal vision.In Going beyond the Pairs, Dennis McCort examines the theme of the coincidentia oppositorum-the tendency of a thing or relationship to turn, under certain conditions, into its own opposite-as it is expressed in German Romanticism, Zen Buddhism, and deconstruction. McCort argues that the coincidentia can be useful for understanding and comparing a variety of cultural forms, including systems of myth, religions ancient and modern, laws of social organization, speculative philosophies East and West, psychological theories and therapeutic practices, and dynamic organizing principles of music, art, and literature. The book touches on a variety of Western and Eastern writers and thinkers, including Thomas Merton, Jacques Derrida, Nishida Kitaro, Rainer Maria Rilke, Franklin Merrell-Wolff, Franz Kafka, Novalis, Renzai Zen, J. D. Salinger, and the mysterious, doughnut-loving editor of the medieval Chinese koan collection, Mumonkan.
£22.96
State University Press of New York (SUNY) Disciplining English Alternative Histories
Book SynopsisOffers historical and present-day perspectives on what English departments do, and how and why they do it.These provocative essays explore the unwritten, often unacknowledged codes, conventions, and ideologies overseeing the evolution and current practice of English as a discipline. The first section of the book offers historical perspectives: how composition became distinguished from literature, how key intellectuals shaped the discipline, and how various specialties-Renaissance literature, American literature, theory-became subfields. The second section focuses on how certain aesthetic categories of art and universal experience persist today in the actual teaching and writing of English. While it is fashionable to say that we are living in the age of poststructuralism, or that literary theory has delivered us from idealized conceptions of authorship and inherent meaning, these essays examine how these conceptions nevertheless remain and are transmitted: in different types of classroom settings, in textbooks, and in the self-fashioning of academic careers. At a time when the role and function of English departments have become matters of both academic and public debate, this book will be a welcome resource for students, professionals, and anyone interested in the Culture Wars of the past two decades.
£22.96
State University of New York Press Visionary Moment The A Postmodern Critique SUNY
Book SynopsisExplores and critiques the metaphysics and ideology of the visionary moment as a convention in twentieth-century American fiction, from the standpoint of postmodernism. In The Visionary Moment, Paul Maltby draws on postmodern theory to examine the metaphysics and ideology of the visionary moment, or epiphany, in twentieth-century American fiction. Engaging critically with the works of Don DeLillo, Jack Kerouac, Saul Bellow, Flannery O'Connor, Alice Walker, and William Faulkner, Maltby explains how the literary convention of the visionary moment promotes the myth that there is a superior level of knowledge that can redeem or regenerate the individual. He contends that this common-sense assumption is a paradigm that needs to be confronted and critiqued.
£65.04
State University of New York Press Traumatic Encounters
Book SynopsisAddresses the difficulty of representing the Holocaust in literature and on film.Traumatic Encounters argues for an alternative memorial path in Holocaust and cultural studies-one that shows the vital necessity of thinking in a universal way about an event like the Holocaust. Relying on Hegel''s notion that the particular is already universal, Eisenstein shows how the encounter with trauma transpires not in the refusal of a universalizing gesture but rather in its wholesale embrace. This embrace results in a recognition involving the trauma that conditions the possibility of history in the first place-a structural trauma immune to historicization that Hegel and psychoanalysis place at the heart of subjectivity and community. This encounter with structural trauma is at the center of four titles that Eisenstein examines: Spielberg''s Schindler''s List, D. M. Thomas''s The White Hotel, Thomas Mann''s Doctor Faustus, and David Grossman''s See Under: Love
£65.04
State University Press of New York (SUNY) Disgust The Theory and History of a Strong Sensation Suny Series Intersections Philosophy and Critical Theory
£24.93
State University Press of New York (SUNY) Philosophical Foundations of Early German Romanticism
Book SynopsisExplores the philosophical contributions and contemporary relevance of early German Romanticism.Often portrayed as a movement of poets lost in swells of passion, early German Romanticism has been generally overlooked by scholars in favor of the great system-builders of the post-Kantian period, Schelling and Hegel. In the twelve lectures collected here, Manfred Frank redresses this oversight, offering an in-depth exploration of the philosophical contributions and contemporary relevance of early German Romanticism. Arguing that the early German Romantics initiated an original movement away from idealism, Frank brings the leading figures of the movement, Friedrich Schlegel and Friedrich von Hardenberg (Novalis), into concert with contemporary philosophical developments, and explores the role that Friedrich Hölderlin and other members of the Homburg Circle had upon the development of early German Romantic philosophy.
£24.23
State University of New York Press Edward Said at the Limits
Book SynopsisOn Edward Said at the Limits, Mustapha Marrouchi offers a sensitive critique of Edward Said, one of America''s foremost commentators on the Palestinian cause. Marrouchi does justice to the extraordinary life of a complex figure who was fundamentally a humanist committed to the eradication of domination and whose angry and eloquent writings are of fierce relevance to the fragmented world in which we live. The Said story has become the model for the struggle to rewrite colonial history.Offering the most up-to-date and comprehensive bibliography of Said''s work, this is the only single author book devoted solely to Edward Said and his writing.
£22.30
State University of New York Press Gardens of Desire The Marcel Proust and the
Book SynopsisOffers a psychocritical reading of Proust''s À la recherche du temps perdu (Remembrance of Things Past).The Gardens of Desire is at once a model of literary interpretation and a groundbreaking psychocritical reading of a literary masterpiece, Marcel Proust''s la recherche du temps perdu (Remembrance of Things Past). Shedding new light on the origins of the creative impulse in general, and on the psychological origins of the Recherche in particular, the book illuminates the hidden associations between matricidal, suicidal, sadistic, masochistic, homoerotic, and creative impulses as manifested in Proust''s work. The book moves beyond traditional Freudian readings of Proust to consider the theories of Otto Rank, Jacques Derrida, and others, and provides provocative readings of the privileged moments that comprise many of the work''s critical cruxes, as well as a thought-provoking rereading of the novel''s ending. Both elegant and accessible, this book boldly explores the violence of desire as it relates not only to Proust''s narrator, but also to Proustian criticism itself, with its own violent desire to appropriate the essence of Proust''s masterpiece.
£65.04
State University Press of New York (SUNY) Postmodern Sophistry Stanley Fish and the
Book SynopsisAn intensive examination of the theoretical writings of cultural and literary critic Stanley Fish.
£24.27
State University of New York Press African Fiction and Joseph Conrad Reading
Book SynopsisInterrogates the writing back to the center approach to intertextuality and explores alternatives to it.By exploring the relationships between African novels and Joseph Conrad''s fiction, this book examines the many discontinuous functions postcolonial revisions of the canon can serve. While contemporary literary studies too often represent such revisions merely as a means for postcolonial writers to challenge a colonial worldview, Caminero-Santangelo explores how African authors engage with a wide range of historically specific ideologies generated by particular histories of national independence and the development of postcolonial nations. The shift in focus away from a single colonial moment enables Caminero-Santangelo to detect a complex interweaving of convergence and divergence between Conrad and African writers such as Chinua Achebe, Ngugi wa Thiong''o, Nadine Gordimer, Tayeb Salih, and Ama Ata Aidoo, who use Conradian intertexts to intervene in repressive situations in late-twentieth-century Africa. By emphasizing the need to contextualize acts of writing and rewriting in precise historical terms, the author points to the limitations-even the dangers-of the standard cultural binary (Western-colonial/African-postcolonial) and the static dialectic of colonial domination and postcolonial resistance embraced by much recent cultural criticism.
£65.04
State University Press of New York (SUNY) African Fiction and Joseph Conrad Reading
Book SynopsisInterrogates the writing back to the center approach to intertextuality and explores alternatives to it.By exploring the relationships between African novels and Joseph Conrad''s fiction, this book examines the many discontinuous functions postcolonial revisions of the canon can serve. While contemporary literary studies too often represent such revisions merely as a means for postcolonial writers to challenge a colonial worldview, Caminero-Santangelo explores how African authors engage with a wide range of historically specific ideologies generated by particular histories of national independence and the development of postcolonial nations. The shift in focus away from a single colonial moment enables Caminero-Santangelo to detect a complex interweaving of convergence and divergence between Conrad and African writers such as Chinua Achebe, Ngugi wa Thiong''o, Nadine Gordimer, Tayeb Salih, and Ama Ata Aidoo, who use Conradian intertexts to intervene in repressive situations in late-twentieth-century Africa. By emphasizing the need to contextualize acts of writing and rewriting in precise historical terms, the author points to the limitations-even the dangers-of the standard cultural binary (Western-colonial/African-postcolonial) and the static dialectic of colonial domination and postcolonial resistance embraced by much recent cultural criticism.
£22.30
State University Press of New York (SUNY) Beyond Lacan SUNY series in Psychoanalysis and
Book Synopsis
£24.27
State University Press of New York (SUNY) Hybridity
Book SynopsisCritical reevaluation of the concept of hybridity within postcolonial studies.This critical engagement with some of the most prominent contemporary theorists of postcolonial studies reevaluates recent theories of hybridity and agency. Challenging the claim that hybridity provides a site of resistance to hegemonic and homogenizing forces in an increasingly globalized world, Anjali Prabhu pursues the ways in which hybridity plays out in the Creole, postcolonial societies of Mauritius and La Réunion, two small islands in the Indian Ocean, and offers an introduction to the literature and culture of this lesser-known region of Francophonie. She also reconsiders two major theorists from the Francophone context, Edouard Glissant and Frantz Fanon, through a provocatively Marxian framing that reveals these two writers shared more in common about agency and society than has previously been recognized.
£22.96
State University Press of New York (SUNY) Fictions Present Situating Contemporary Narrative
Book SynopsisFiction writers and critics engage the aesthetic, political, philosophical, and cultural dimensions of contemporary fiction.Combining creative and critical responses from some of today''s most progressive and innovative novelists, critics, and theorists, Fiction''s Present adventurously engages the aesthetic, political, philosophical, and cultural dimensions of contemporary fiction. By juxtaposing scholarly articles with essays by practicing novelists, the book takes up not only the current state of literature and its criticism but also connections between contemporary philosophy and contemporary fiction. In doing so, the contributors aim to provoke further discussion of the present inflection of fiction-a present that can be seen as Janus-faced, looking both forward to the novel''s radically changed, political, economic, and technological circumstances, and back to its history of achievements and problems.Editors R. M. Berry and Jeffrey R. Di Leo contend that examinations of fiction''s present are most informative not when they defend philosophical distinctions or develop literary classifications, but when they grapple with elusive topics such as the meaning of a narrative present or the relation of fiction''s medium to its representations of context. As the essays reveal, this process, when pursued diligently, breaks down traditional divisions of academic and intellectual labor, compelling the fiction writer to become more philosophical and the theorist to become more imaginative. The value of this book is not in the exhaustiveness of its treatment, but rather in the seriousness of the criticism it incites. The present materializes in quarrel, and it is toward such a beginning that the writings in Fiction''s Present work.
£24.27
State University Press of New York (SUNY) Desire of the Analysts Psychoanalysis and
Book Synopsis
£22.96
University of Toronto Press Semantics and the Body
Book SynopsisIn traditional semantics, the human body tends to be ignored in the process of constructing meaning. Horst Ruthrof argues, by contrast, that the body is an integral part of this hermeneutic activity. Strictly language-based theories, and theories which conflate formal and natural languages, run into problems when they describe how we communicate in cultural settings. Semantics and the Body proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs.Ruthrof reviews and analyses various 'orthodox' theories of meaning, from the views of Gottlob Frege at the beginning of the twentieth century to those of theorists in the postmodern period, then offers an alternative approach of his own. His theory features 'corporeal semantics,' and holds that meaning has ultimately to do with the body and that the meaning of linguistic expressions is indeterminate without the aid of visual, tactile, olfactory
£31.35
Louisiana State University Press Faulkner and the Politics of Reading
Book SynopsisWith this study Karl F. Zender offers fresh readings of individual novels, themes, and motifs while also assessing the impact of recent politicized interpretations on our understanding of William Faulkner’s achievement.
£20.85
Peter Lang Publishing Inc Conscience Consensus Crossroads in Law Eighth
Book SynopsisThis book explores from selected semioticians'' international and cross-cultural viewpoints, the changing concepts of custom and community. The idea of the ''primitive'' as a complex social system is explored in the context of recent studies of comparative law. The range of focus is from Lockean majority-rule to aboriginal self-determination, and includes a new look at waning ideologies such as the old feminism, Critical Legal Studies, and postmodernisms. Pragmatism is reinterpreted and reviewed with fresh eyes.
£50.04
Peter Lang Publishing Inc Ritual and Semiotics With an Introduction by
Book SynopsisDiscussions of both semiotics and ritual have undergone a fundamental reorientation over the past several decades. Traditionally, both were east in a cognitivist vocabulary in which what is known is regarded as primitive and what is done is treated as behavior scripted by knowledge. When treated in this way, semiotics reduces to studies of the encoding and decoding of messages and ritual studies to articulations of the mythic content imbedded in ritual practices.The inadequacy of a cognitivist vocabulary for these purposes has recently been argued by researchers who mounted historical studies of both sign systems and ritual practices. These studies flesh out an alternative, non-cognitivist vocabulary. According to this approach primacy is to be accorded to process over structure, to practice over knowledge, to ritual over ideology. A non-cognitive approach has not only invigorated both ritual studies and semiotics, but has also uncovered mutual dependencies that have previously
£37.71
Bloomsbury Publishing (UK) Key Terms in Semiotics
Book SynopsisProvides information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth semiotic readings. This book provides a brief historical overview of the field, an explanation of semiotic theory, key term definitions, outlines of the work of key thinkers, and key readings for students.Table of ContentsIntroduction - What is Semiotics?; Key Terms; Key Thinkers; Key Readings.
£28.99
Boydell & Brewer Ltd Postcolonial Theory and Criticism
Book SynopsisArticles on the historical, social and political realities of postcolonialism as expressed in contemporary writing.Contemporary postcolonial studies represent a controversial area of debate. This collection seeks a more pragmatic approach to the subject, taking into account its historical, social and political realities, rather than ignoring aconsideration of material conditions. The contributors look at the oppositional power held and exercised by anti-colonial movements, a neglected topic; address the literary strategies devised by metropolitan writers to contain the insecurities of empire, given that unrest and opposition were integral to British imperialism; contest the charges of nativism and essentialism made by postcolonial critics against liberation writings; and investigate the voicesof both inhabitants of post-independence nation states, and those scattered by colonialism itself. Dr LAURA CHRISMAN teaches at Sussex University; BENITA PARRY is Honorary Professor at Warwick University. Contributors: Vilashini Cooppan, Fernando Coronil, Gautam Premnath, Ato Quayson, Tim Watson, Lawrence Phillips, Sukhdev SandhuTable of ContentsW(h)ither Post-Colonial Studies? Towards the Transnational Study of Race and Nation - Vilashini Cooppan Listening to the Subaltern: Postcolonial Studies and the Poetics of Neocolonial States - Fernando Coronil Remembering Fanon, Decolonizing Diaspora - Gautam Premnath Instrumental and Synoptic Dimensions of Interdisciplinarity in Postcolonial Studies - Indian and Irish Unrest in Kipling's Kim - Tim Watson The Canker of Empire: Colonialism, Autobiography and the Representation of Illness: Jack London and Robert Louis Stevenson in the Marquesasin the Marquesas - Lawrence Phillips Pop Goes the Centre: Hanif Kureishi's London - Sukhdev Sandhu
£58.50
Michigan State University Press American Artifacts Essays in Material Culture
Book SynopsisWhen defining culture, even the smallest details must be taken into account. The contributors here consider the historical and pragmatical use for many items, and also look into the cultural correlatives and implications.
£25.46
Taylor & Francis Ltd Visual Citizenship
Book SynopsisThis book explores visual political engagement online â how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independently of collective actions.Looking beyond large digital social movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizensâ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense.With this book, every reader interested in political communication, visual communication and/or new media is fully equipped to analyse everyday visual citizenship on social media platforms.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
£37.99
Taylor & Francis Ltd Indian Sari
Book SynopsisThe sari has remained an essential part of culture, tradition and fashion in South Asia and India through many centuries. This book examines the variety of meanings which it carries as a symbol of Indian femininity and tradition as well as a means of creative fashion expression for modern India.It discusses the semiotic interpretations of the sari today by understanding its significance for traditional weavers, designers and people who wear saris at home, work or for religious or cultural occasions. Through surveys, interactions and interviews, the author explores the shared experience of wearing saris in different social and cultural settings across economic groups in farms and boardrooms as well as a means of creative expression for young Indians. It also looks at the processes involved in making traditional saris today, draping and weaving styles, buying behaviour, saris in pop-culture, pride parades and Bollywood and interpretations of what the sari signifies in differentTable of ContentsList of FiguresAcknowldegments The Sari Sakhis’ Lore | Sari friend’s experiences The Semiology of the Indian sari | Nayika : The Female protagonist The Sari Maker's Story Devi aur Aastha | Goddess and Belief The Maharani's Sari | The Queen’s sari – Past, Present and Future The Shaadi Vyaah Wali sari | wedding sari Indian Sari and the New World Inclusive Sari Glocal Sari Sari Shastra: Compendium for Indian Fashion system BibliographyIndex
£35.14
Bloomsbury Publishing PLC Bloomsbury Semiotics
Book Synopsis
£522.50
Bloomsbury Publishing PLC The Semiotics of Architecture in Video Games
Book SynopsisVideo games are among the most popular media on the planet, and billions of people inhabit these virtual worlds on a daily basis. This book investigates the architecture of video games, the buildings, roads and cities in which gamers play out their roles. Examining both the aesthetic aspects and symbolic roles of video game architecture as they relate to gameplay, Gabriele Aroni tackles a number of questions, including:- How digital architecture relates to real architecture- Where the inspiration for digital gaming architecture comes from, and how it moves into new directions- How the design of virtual architecture influences gameplay and storytelling. Looking at how architecture in video games communicates and interacts with players, this book combines semiotics and architecture theory to display how architecture is used in a variety of situations, with different aims and results. Using case studies from NaissanceE, Assassin's Creed II and FTrade ReviewThis work by Gabriele Aroni is highly significant, having implications for the ways in which virtual architectures are evolving structurally, symbolically, and aesthetically, and how video game architecture provides a framework for understanding digital ways of creating texts. Aroni looks penetratingly at the points of contact between digital and real-world architecture and art, utilizing both semiotic concepts and the theory of anticipatory play. Aroni shows that the virtual world is both a representation of the real world and an interpretation of its possibilities, extending it considerably through virtual architecture. -- Marcel Danesi, University of Toronto, CanadaAroni’s writing is equally informed on architecture and video games and frequently connects the two in revealing ways. The book shows how virtual architecture is not just a setting for gameplay, but that its influence on level design communicates stories and engages the player. -- Grant Tavinor, Lincoln University, New ZealandTable of ContentsIntroduction 1. The Semiotics of Architecture 2. The Semiotics of Digital Games Spaces 3. Assassin’s Creed II 4. Final Fantasy XV 5. NaissanceE Conclusions Further Research Bibliography Ludography Works of Art
£95.00
Bloomsbury Publishing PLC Who Understands Comics
Book Synopsis**Nominated for the 2021 Eisner Award for Best Academic/Scholarly Work**Drawings and sequential images are so pervasive in contemporary society that we may take their understanding for granted. But how transparent are they really, and how universally are they understood? Combining recent advances from linguistics, cognitive science, and clinical psychology, this book argues that visual narratives involve greater complexity and require a lot more decoding than widely thought. Although increasingly used beyond the sphere of entertainment as materials in humanitarian, educational, and experimental contexts, Neil Cohn demonstrates that their universal comprehension cannot be assumed. Instead, understanding a visual language requires a fluency that is contingent on exposure and practice with a graphic system. Bringing together a rich but scattered literature on how people comprehend, and learn to comprehend, a sequence of images, this book coalesces research from a diverse range of Trade ReviewCohn’s approach to the book permits a complete, enriching and captivating overview of the issues discussed. * Visual Communication *Who Understands Comics? provides a comprehensive and remarkably accessible account of contemporary theoretical perspectives and behavioral and neuroscience research on visual narratives. ... the promise of this volume is that it will inspire more research, certainly in the next generation of scholars. Cohn has mastered the ability to convey complex information in a straightforward and compelling manner, ... It is a must read for anyone conducting research on visual narratives, interested in doing so, or simply waning to learn about a fascinating topic of research within cognitive science. * The Journal of Pragmatics *Cohn’s book takes many significant steps towards untangling a host of potentially conflicting ideas about how communication in the medium of comics works, for whom it works, where and when. These results, and the sheer breadth of literature that Cohn draws on to demonstrate his points, should consequently make the book required reading not only in the more specific ‘application’ areas that Cohn opens up for discussion but also for the field of visual communication as a whole. * Studies in Comics *From an empirical point of view and a comics studies perspective open to corpus-based and experimental analyses, the documented work can hardly be surpassed in systematicity and innovation, while at the same time standing on firm theoretical and methodological grounds in long-established disciplines. * Projections: The Journal for Movies and Mind *Building on a wealth of data, Cohn bolsters his claim that understanding sequential images is analogous to learning a language. Impressively complementing theoretical expertise and literature reviews with his own experimental research, Who Understands Comics? provides astute insights into visual interpretation cross-culturally, developmentally, and neurologically – thereby moreover benefiting cognition studies. * Charles Forceville, Associate Professor in Media Studies, University of Amsterdam, The Netherlands *McCloud helped us understand the comics form, but Cohn delves even deeper, synthesizing diverse theories and empirical research data to explore the factors (culture, neurodiversity, etc.) that determine how readers engage with, comprehend, and react to comics. * Randy Duncan, Director of the Center for Comics Studies, Henderson State University, USA *Assumptions of the universality of images and image sequences pervade both everyday beliefs and many bodies of scientific literature. Spanning neural studies, variations in interpretation proficiency, cognitive disorders, and cross-cultural variation, this timely book challenges this position and convincingly establishes that a far more nuanced view of visual meaning-making is necessary. The sustained empirical critique Cohn provides significantly raises the bar for research in visual communication at large. * John A. Bateman, Professor of Applied Linguistics, Bremen University, Germany *Cohn challenges the assumed transparency and ease of processing of visual languages by combining wide-ranging review of evidence on neurodiverse populations, cultural, developmental and experiential differences with his own unique quantitative corpus analysis and neurocognitive investigations. By showing how individual variation exists at many stages of visual narrative cognition, Cohn lays out a roadmap for future work to expand our understanding of this culturally important mode of communication. This book is sure to become a landmark reference for researchers interested in individual differences in visual language comprehension spanning comics, film and sequential images in all their many forms. * Tim J. Smith, Professor of Cognitive Psychology, Birkbeck, University of London, UK *Table of Contents1. An Assumption of Universality 2. Comprehending Visual Narratives 3. Cross-cultural Diversity of Visual Languages 4. Cross-cultural Comprehension of Visual Languages 5. Development of Visual Narrative Comprehension 6. Variation Between Fluent Comprehenders 7. Visual Narrative Comprehension in Clinical Populations 8. Graphic Narratives and Filmed Narratives 9. Visual Language Fluency References Index
£24.29
Bloomsbury Publishing PLC Translation Beyond Translation Studies
Book SynopsisKobus Marais is Professor of Translation Studies at the University of the Free State, Bloemfontein, South Africa.Trade ReviewIn recent years, Kobus Marais has earned himself the reputation of “a disturber of the peace” in translation studies. This volume, featuring contributions from a broad range of disciplines, will no doubt create fresh waves in all things translational, spreading farther and wider than ever before. -- Piotr Blumczynski, Queen’s University Belfast, UKFor years we have been attempting to go beyond translation studies, with inter- and even transdisciplinary approaches. This book finally offers an example of how translation as a semiotic process can be studied in widely different fields and domains. This timely volume explores the multiplicity of forms of translational processes, from mathematics to biology and computer science to ecology, inviting us to consider the variety and complexity of translational phenomena. The book itself is a fascinating translation project! -- Siri Nergaard, University of South-Eastern Norway, NorwayTable of ContentsList of Figures List of Tables List of Contributors Introduction: What does it Mean to Translate? Kobus Marais (University of the Free State, South Africa) Part I. Translation in the Natural Sciences 1. Translating into and from Mathematics, Mihai Nadin (University of Texas, USA) 2. ‘Translating’ Geometric into Arithmetic Reasoning as a Case of Negentropic Semiotic Work, Michael H. G. Hoffmann (Georgia Institute of Technology, USA) 3. The ‘Carrying Over’ and Entanglement of Practices in the Computer Science and Translation Communities, David Vampola (SUNY Oswego, USA) 4. Biology of Translation: The Role of Agents, Alexei A. Sharov (National Institute on Aging, Baltimore, USA) 5. Translation in Medical Science and Biomedical Research, Steve Reid (University of Cape Town, South Africa) and Delva Shamley (University of Cape Town, South Africa) PART II. Translation in the Social Sciences 6. Interlingual, Intralingual and Intersemiotic Translation in Law, Agnieszka Doczekalska (Kozminski University, Poland) and Lucja Biel (University of Warsaw, Poland) 7. Translation Approaches Within Organisation Studies, Susanne Tietze (Sheffield Hallam University, UK), Rebecca Piekkari (Aalto University, Finland) and Kaisa Koskinen (University of Tampere, Finland) PART III. Translation in the Humanities 8. Literary Translation in Electronic Literature and Digital Humanities, Chris Tanasescu (University of Louvain, Belgium) and Raluca Tanasescu (University of Groningen, the Netherlands) 9. Translating Friendship Alternatively Through Disciplines, Epochs, and Cultures, Claus Emmeche (University of Copenhagen, Denmark) 10. Meaning-Making Processes in Religious Translation involving Sacred Space, Jacobus A. Naudé and Cynthia L. Miller-Naudé (University of the Free State, South Africa) 11. Translation between Non-Humans and Humans, Xany Jansen van Vuuren (University of the Free State, South Africa) 12. Translation in Intermedial Studies, João Queiroz (Federal University of Juiz de Fora, Brazil), Ana Paula Vitorio da Costa (University of the Free State, South Africa) and Ana Luiza Fernandes (Pontifical Catholic University of Rio de Janeiro, Brazil) Index
£133.00
Bloomsbury Publishing (UK) Reterritorializing Linguistic Landscapes
Book SynopsisDavid Malinowski is Assistant Professor in Linguistics and Language Development at San José State University, USA.Stefania Tufi is Senior Lecturer in Italian Studies at the University of Liverpool, UK.Trade ReviewAnyone interested in LL must attend to the inherent instability of the spaces they examine, the meanings they glean, the fragile connection between the two, and their own mutable relationship to all of the above. This volume is valuable precisely because it does not shy away from this necessity. * Linguistic Landscape *This volume succeeds in combining in-depth case studies of linguistic landscape phenomena with detailed engagement with current theoretical models. The essay questions and ideas for projects at the end of each chapter will be invaluable for instructors of courses incorporating linguistic landscape material. * Amy Dahlstrom, Associate Professor of Linguistics, University of Chicago, USA *Reterritorializing Linguistic Landscapes is a provocative collection that holds up a mirror to the field itself. It shines a light on theoretical and methodological challenges with contributions that represent the leading edge of innovation and creativity. In this book, we see linguistic landscape analysis maturing. * Francis M. Hult, Professor, University of Maryland, Baltimore County, USA *This is an excellent way to approach the study of the linguistic landscape. The volume presents a vivid picture of the theoretical and methodological debates within the field and is truly interdisciplinary, with insightful contributions that reterritorialize linguistic landscapes. With a wide range of contexts, it is essential reading for researchers and professionals who are interested in languages and multimodality in the public space. * Jasone Cenoz, Professor of Education, University of the Basque Country, Spain *Table of ContentsList of Contributors Acknowledgements Introduction Part A: Questioning Boundaries, Opening Spaces Section I. Questioning Disciplinary and Methodological Boundaries 1. What do People Notice from Real-World Linguistic Landscapes? A Review of the Literature and Recommendations for Future Eye-Tracking Research, Jakob R. E. Leimgruber, Naomi Vingron & Debra Titone 2. The Quality of Quantity, Kate Lyons 3. Quantitative 2.0: Towards Variationist Linguistic Landscape Study (VaLLS) and a Standard Canon of LL Variables, Will Amos and Barbara Soukup 4. ‘Mind the Gap’: Social Space in Linguistic Landscape Studies, Diarmait Mac Giolla Chríost Section II. The Spaces and Places of LL Research 5. Online Linguistic Landscapes: Discourse, Globalization, and Enregisterment, Jeffrey L. Kallen, Esther Ní Dhonnacha and Karen Wade 6. The Semiotics of Spatial Turbulence: Re/Deterritorialising Israel/Palestine at a South African University, Natalija Cerimaj, Tommaso M. Milani and E. Dimitris Kitis 7. Hong Kong’s Paper Cities: Heterotopia and the Semiotic Landscape of Civil Disobedience, Aaron Anfinson 8. From Graffiti to Street Art and Back: Connections between Past and Present, Sabrina Machetti and Claudio Pizzorusso 9. F/Anfield: Banners, Tweets and ‘Owning’ Football’s Linguistic Landscape, Frank Monaghan 10. Exploring the Mediation Styles of LL Sites by Tourist Guides, Shoshana Waksman and Elana Shohamy Part B: Reterritorializing Linguistic Landscapes Section III. Re-Writing, Re-Working, Re-Inventing Place 11. The Semiotics of Heritage and Regeneration: Post-Apartheid Urban Development in Johannesburg, Gilles Baro 12. Blurred Lines: The Effect of Regional Borders on the LL in Northern Spain, Deirdre A. Dunlevy 13. Politically Open – Sociolinguistically Semi-Permeable: A Linguistic Landscape View into the Lithuanian-Polish Borderland, Gintare Kudžmaite and Kasper Juffermans 14. The Language of Public Mourning – De- and Reterritorialization of Public Spaces as a Reaction to Terrorist Attacks, Rolf Kailuweit and Aldina Quintana 15. A Swimming Pool, an Abattoir, and a Biscuit Factory: Discursive Presentations of Adaptive Reuse for Museum Spaces in France, Robert Blackwood 16. A Diachronic Examination and Interpretation of the Street-Signage Transformation in Granada, Spain, during the Transition to Democracy (1975–1983), Yael Guilat and Antonio B. Espinosa-Ramírez Section IV.Experimenting Space 17. A Methodological and Pedagogical Framework for Designing L2 Student-Based Linguistic Landscape Research, Hiram Maxim 18. Linguistic Landscape as a Tool for Literacy-Based Language Teaching and Learning: Application for the Foreign Language Classroom, Olga Bever and Diane Richardson 19. Parents Interpreting their Children’s Schoolscapes: Building an Insider’s Perspective, Tamás Péter Szabó and Robert A. Troyer Index
£39.89
Bloomsbury Publishing PLC The Companion to Juri Lotman
Book SynopsisJuri Lotman (19221993), the Russian-Estonian literary scholar, cultural historian and semiotician, was one of the most original and important cultural theorists of the 20th century, as well as a co-founder of the well-known Tartu-Moscow School of Semiotics. This is the first authoritative volume to explore Lotman's work and discuss his main ideas and intellectual legacy in the context of contemporary scholarship. Boasting an interdisciplinary cast of academics from across the globe, the book is structured into three main sections Context, Concepts and Dialogue which simultaneously provide ease of navigation and intriguing prisms through which to view Lotman's various scholarly contributions. Saussure, Bakhtin, Language, Memory, Space, Cultural History, New Historicism, Literary Studies and Political Theory are just some of the thinkers, themes and approaches examined in relation to Lotman, while the introduction and Lotman bibliography in English that frame the main essayTrade ReviewThe cheerful colors of the book’s cover already say it: Lotman is of and for today. His pioneering semiotics of culture inflected the linguistic bias into a wide array of thinking about “culture” - not as distinct cultures-in-tension but as the environment that makes life livable. The many chapter titles like “Lotman and...” are telling: of the width of relevance of his ideas, of their interdisciplinarity, and of the spirit of collaboration. It gives the genre name “Companion” a new, vital and actual meaning. This book is a great gift to current cultural scholarship. * Mieke Bal, Cultural Theorist and Critic, Amsterdam School of Cultural Analysis, Netherlands *Inexhaustible in his curiosity and creative intelligence, Juri Lotman is one of the great modern thinkers about culture. His generous mind seemed to dart from place to place, casting a brilliant light wherever it turned. At moments of bafflement, I have repeatedly found in him a source at once of clarification and inspiration. This volume stands as powerful testimony to his generative power across a wide range of inquiries. * Stephen Greenblatt, John Cogan University Professor of the Humanities, Harvard University, USA *Table of ContentsList of Figures Acknowledgments Notes on Contributors Introduction, Marek Tamm (Tallinn University, Estonia) and Peeter Torop (University of Tartu, Estonia) 1. Lotman’s Life and Work, Tatyana Kuzovkina (Tallin University, Estonia) Part I. Lotman in Context 2. Lotman and Saussure, Ekaterina Velmezova (University of Lausanne, Switzerland) 3. Lotman and Russian Formalism, Mihhail Trunin (Tallinn University, Estonia) 4. Lotman and Jakobson, Igor Pilshchikov (Tallinn University, Estonia; UCLA, USA) and Elin Sütiste (University of Tartu, Estonia) 5. Lotman and Bakhtin, Caryl Emerson (Princeton University, USA) 6. Lotman and the Tartu-Moscow School of Semiotics, Merit Rickberg (Tallinn University, Estonia) and Silvi Salupere (University of Tartu, Estonia) 7. Lotman in Transnational Context, Igor Pilshchikov (Tallinn University, Estonia; UCLA, USA) Part II. Lotman in Concepts 8. Language, Suren Zolyan (Immanuel Kant Baltic Federal University, Russia) 9. Text, Aleksei Semenenko (Umea University, Sweden) 10. Culture, Mihhail Lotman (Tallinn University and University of Tartu, Estonia) 11. Communication, Winfried Nöth (Catholic University of São Paulo, Brazil) 12. Modelling, Katre Pärn (University of Tartu, Estonia) 13. Narration, Wolf Schmid (University of Hamburg, Germany) 14. Space, Anti Randviir (University of Tartu, Estonia) 15. Symbol, Ilya Kalinin (Saint-Petersburg State University, Russia) 16. Image, Nikolay Poselyagin (National Research University Higher School of Economics, Russia) 17. Memory, Renate Lachmann (University of Constance, Germany) 18. History, Taras Boyko (University of Tartu, Estonia) 19. Biography, Jan Levchenko (National Research University Higher School of Economics, Russia) 20. Power, Pietro Restaneo (National Research Council, Italy) 21. Explosion, Laura Gherlone (National Scientific and Technical Research Council, Argentina) 22. Semiosphere, Peeter Torop (Tartu University, Estonia) Part III. Lotman in Dialogue 23. Lotman and French Theory, Sergey Zenkin (Russian State Univresity for the Humanities, Russia) 24. Lotman and Deconstructionism, Daniele Monticelli (Tallinn University, Estonia) 25. Lotman and Cultural History, Marek Tamm (Tallinn University, Estonia) 26. Lotman and Literary Studies, Katalin Kroó (Eötvös Loránd University, Hungary) 27. Lotman and New Historicism, Andreas Schönle (University of Bristol, UK) 28. Lotman and Cultural Studies, John Hartley (Curtin University, Australia) 29. Lotman and Popular Culture Studies, Eva Kimminich (University of Potsdam, Germany) 30. Lotman and Media Studies, Indrek Ibrus (Tallinn University, Estonia) and Maarja Ojamaa (University of Tartu, Estonia) 31. Lotman and Social Media Studies, Mari-Liis Madisson (University of Tartu, Estonia) and Andreas Ventsel (University of Tartu, Estonia) 32. Lotman and Memory Studies, Nutsa Batiashvili (Free University of Tbilisi, Georgia), James V. Wertsch (Washington University in St Louis, USA) and Tinatin Inauri (Free University of Tblisi, Georgia) 33. Lotman and Political Theory, Andrey Makarychev (University of Tartu, Estonia) and Alexandra Yatsyk (University of Tartu, Estonia) 34. Lotman and Life Sciences, Kalevi Kull (University of Tartu, Estonia) and Timo Maran (University of Tartu, Estonia) 35. Lotman and Cognitive Neurosciences, Edna Andrews (Duke University, USA) Lotman in English: A Bibliography, Remo Gramigna (University of Turin, Italy) Index
£38.39
Bloomsbury Publishing PLC The Patterns of Comics
Book SynopsisComics are a global phenomenon, and yet it's easy to distinguish the visual styles of comics from Asia, Europe, or the United States. But, do the structures of these visual narratives differ in more subtle ways? Might these comics actually be drawn in different visual languages that vary in their structures across cultures? To address these questions, The Patterns of Comics seeks evidence through a sustained analysis of an annotated corpus of over 36,000 panels from more than 350 comics from Asia, Europe, and the United States. This data-driven approach reveals the cross-cultural variation in symbology, layout, and storytelling between various visual languages, and shows how comics have changed across 80 years. It compares, for example, the subtypes within American comics and Japanese manga, and analyzes the formal properties of Bill Watterson's Calvin and Hobbes across its entire 10-year run. Throughout, it not only uncovers the patterns in and across the panels Trade ReviewIn previous innovative publications, Neil Cohn has provided a framework for understanding the visual language of comics across languages and cultures. In this magisterial volume he provides readers with tools for continued research. In essence, this is a carefully constructed handbook for in-depth exploration of visual narrative. -- Dan I. Slobin, Emeritus Professor of Psychology and Linguistics, UC Berkeley, USATable of ContentsList of Figures and Tables Preface 1. Visual Language 2. Corpus-Driven Comics Research 3. Morphology 4. Page Layout 5. Situational Coherence 6. Framing Structure 7. Narrative Structure 8. Visual Languages across Time 9. Cross-Cultural Visual Languages? 10. The Visual Language of Calvin and Hobbes 11. Towards a Visual Language Typology Notes References Index
£23.74
Kogan Page Ltd Using Semiotics in Retail
Book SynopsisDr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.Trade Review"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." * Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets *"What a fantastic read, full of thought-provoking insights for retailers, providing a great balance between theory and real-life application of semiotics in the commercial world. It was hard to put it down!" * Kamila Cedro, Insight Manager, Boots *"Rachel Lawes's book is as fascinating as ever in terms of her bottom-up semiotic analysis. What makes it vital though is the top-down cultural analysis. She details a cultural milieu riven with anxiety, loneliness and depersonalization but, critically, provides the thinking, tools and ideas for companies and brands to start to take remedial and ameliorative action. A vital read for the times we now live and work in." * Richard Warren, Director, Marketing Communications, Lloyds Banking Group *"Rachel Lawes takes us on a journey of semiotics, encouraging us to ask and address the killer consumer questions through this engaging read. She propels our understanding of the consumer, enabling an improved retail experience with a revenue-driving focus at the root." * Hugo Proffitt, Head of Ecommerce, Singapore, adidas *"Whether you are a retailer, a retail marketer or a brand marketer who relies on consumers for brand engagement, affinity, advocacy and sales, Rachel Lawes has written the playbook to inform your future success. Lawes is not only a leading global authority on semiotics, but a futurist who shares her vision for the future of retail and shopper marketing. Using Semiotics in Retail is required reading for every executive who conducts business at the intersection of retail, shopping, consumers and marketing." * Mark Beal, Assistant Professor of Professional Practice in Public Relations, Rutgers University, Author, Engaging Gen Z *"Finally, a book about semiotics in retailing by a semiotics veteran who lists Unilever, Procter and Gamble, Diageo, Boots, Morrisons and Mondelez among her present and former clients. Rachel Lawes knows the industry well! If you're a retailer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. In fact, if you're in any way, shape or form part of a digital ecosystem, you must read this book." * Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London, Co-Author, Consumer Behaviour *"Semiotics can often feel daunting and un-accessible; this book will unlock understanding in how you can practically harness this methodology. I especially loved the case-studies which really help to bring the theory to life - a must read for anyone interested in how consumers assign meaning to colours, signs and symbols - then importantly how you can harness this insight to create meaningful experiences." * Hayley Ward, Director of User Research & Insight, Deliveroo *"Using Semiotics in Retail is a potent cocktail of knowledge on retail and shopper behaviour. Offering a much-needed reality check, the book helps readers see the bigger picture and understand the power that semiotics can wield. Deep diving into digital ecosystems, behavioural futures markets, and decentralized economies, it is not only sensitive to emerging digital culture, diversity and inclusivity, it is an excellent follow up to Rachel Lawes' first book, Using Semiotics in Marketing." * Muchaneta Kapfunde, Founder of FashNerd.com *"Rachel Lawes is one of the most provocative and unique thinkers in the field of marketing I've ever encountered. Her approach to semiotics is weapons-grade insight for modern marketers. Her writing is not only clear and immediately helpful, it's also entertaining - something one rarely encounters in marketing literature." * Bhavin Pabari, Strategy Director, Mother *"An insightful, surprising and highly enjoyable read. Rachel Lawes explains the theory and practice of semiotics with an energy that makes the pages turn themselves. But beyond that, it's also a brilliantly useful tool, because she never takes her eye off the end goal - how can all of this be used to create a competitive advantage?" * Ruth Chadwick, Head of Strategy, Lucky Generals *"Wow! I loved the first book and this one is even better. I couldn't put it down. Entertaining, gripping and humorous - this book is all those things and still manages to be a serious, solid dive into the way shoppers shop, coupled to straight-forward, practical advice that every marketeer can use. Rachel Lawes combines the literary style of a novelist with no-nonsense advice on actions every marketeer can do to improve sales, brought to life with real world examples. Learning about Semiotics has never been more engaging for non-academics, nor more practically valuable for everyone." * Andrew Cowen, Founder, Bluespark Commercial Strategy *"This book will get you thinking differently about things you see every day. As someone who works in the creative side of advertising, this is the greatest gift I could ask for. Lawes' whirlwind tour through human behavior, psychology and the shop aisle deepens your understanding of what it means to shop both in person and online. A must read for everyone in marketing who wants to stay forever curious." * Audrey Madden, Creative Strategist Huel *"Rachel Lawes' personal writing style is engaging, evocative, and enjoyable. She guides you through what was and what is now retail and marketing and the total experience of shopping, as well as the rise of consumer activists. More importantly, the book highlights the power of semiotics to influence individuals and society beyond consumerism towards responsible living. This resonates with current viewpoints in design practice and education, which is why I will be using this book to underpin learning and teaching in my Undergraduate and Postgraduate modules." * Dr George Torrens, Senior Lecturer in Industrial Design and Assistive Products, Loughborough University *"With 95% of purchase decisions being habitual, it is important to understand the rules your customer's brain uses to make a choice (so you can help them choose you). The subconscious buying brain is constantly looking for signs, symbols and other associations to help it make those decisions and Using Semiotics in Retail does a fantastic job of showcasing how to apply this skill. Everyone working for a retail brand needs to read this book so they can make it easier for customers to do business with them." * Melina Palmer, Founder & CEO, The Brainy Business,® LLC *"Part semiotics bible, part personal diary, this is a fascinating account of all those delicate touches in malls and markets that subtly win us over. Using Semiotics in Retail will compel you to analyse every shelf, aisle and shop window in an attempt to uncover the layers of social intelligence that went into their design. This book has - quite literally - opened my eyes, and will probably make me money, thanks to all the new knowledge I have. No one knows the subject better, and for the insider intel alone, it's an absolute must for every communications student and marketer." * Amy Charlotte Kean, Founder and CEO, Six Things Impossible *"I've had the pleasure of working directly with Rachel Lawes, collaborating on research projects conducted all around the world. Having the opportunity to not just tell a story about data, but instead tell a story about people, is what continues to drive me towards semiotics and collaborate with THE expert herself." * Dana DiGregorio Global Managing Director, MESH Experience *Table of Contents Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing; Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire; Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning; Chapter - 05: Shopper needs and behaviour; Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business; Chapter - 08: The future of consumers; Chapter - 09: The future of retail; Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions; Chapter - 12: Tools for thinking - how to generate ideas using semiotics; Chapter - 13: Acknowledgements;
£31.34
Kogan Page Ltd Using Semiotics in Retail
Book SynopsisDr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.Trade Review"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." * Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets *"What a fantastic read, full of thought-provoking insights for retailers, providing a great balance between theory and real-life application of semiotics in the commercial world. It was hard to put it down!" * Kamila Cedro, Insight Manager, Boots *"Rachel Lawes's book is as fascinating as ever in terms of her bottom-up semiotic analysis. What makes it vital though is the top-down cultural analysis. She details a cultural milieu riven with anxiety, loneliness and depersonalization but, critically, provides the thinking, tools and ideas for companies and brands to start to take remedial and ameliorative action. A vital read for the times we now live and work in." * Richard Warren, Director, Marketing Communications, Lloyds Banking Group *"Rachel Lawes takes us on a journey of semiotics, encouraging us to ask and address the killer consumer questions through this engaging read. She propels our understanding of the consumer, enabling an improved retail experience with a revenue-driving focus at the root." * Hugo Proffitt, Head of Ecommerce, Singapore, adidas *"Whether you are a retailer, a retail marketer or a brand marketer who relies on consumers for brand engagement, affinity, advocacy and sales, Rachel Lawes has written the playbook to inform your future success. Lawes is not only a leading global authority on semiotics, but a futurist who shares her vision for the future of retail and shopper marketing. Using Semiotics in Retail is required reading for every executive who conducts business at the intersection of retail, shopping, consumers and marketing." * Mark Beal, Assistant Professor of Professional Practice in Public Relations, Rutgers University, Author, Engaging Gen Z *"Finally, a book about semiotics in retailing by a semiotics veteran who lists Unilever, Procter and Gamble, Diageo, Boots, Morrisons and Mondelez among her present and former clients. Rachel Lawes knows the industry well! If you're a retailer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. In fact, if you're in any way, shape or form part of a digital ecosystem, you must read this book." * Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London, Co-Author, Consumer Behaviour *"Semiotics can often feel daunting and un-accessible; this book will unlock understanding in how you can practically harness this methodology. I especially loved the case-studies which really help to bring the theory to life - a must read for anyone interested in how consumers assign meaning to colours, signs and symbols - then importantly how you can harness this insight to create meaningful experiences." * Hayley Ward, Director of User Research & Insight, Deliveroo *"Using Semiotics in Retail is a potent cocktail of knowledge on retail and shopper behaviour. Offering a much-needed reality check, the book helps readers see the bigger picture and understand the power that semiotics can wield. Deep diving into digital ecosystems, behavioural futures markets, and decentralized economies, it is not only sensitive to emerging digital culture, diversity and inclusivity, it is an excellent follow up to Rachel Lawes' first book, Using Semiotics in Marketing." * Muchaneta Kapfunde, Founder of FashNerd.com *"Rachel Lawes is one of the most provocative and unique thinkers in the field of marketing I've ever encountered. Her approach to semiotics is weapons-grade insight for modern marketers. Her writing is not only clear and immediately helpful, it's also entertaining - something one rarely encounters in marketing literature." * Bhavin Pabari, Strategy Director, Mother *"An insightful, surprising and highly enjoyable read. Rachel Lawes explains the theory and practice of semiotics with an energy that makes the pages turn themselves. But beyond that, it's also a brilliantly useful tool, because she never takes her eye off the end goal - how can all of this be used to create a competitive advantage?" * Ruth Chadwick, Head of Strategy, Lucky Generals *"Wow! I loved the first book and this one is even better. I couldn't put it down. Entertaining, gripping and humorous - this book is all those things and still manages to be a serious, solid dive into the way shoppers shop, coupled to straight-forward, practical advice that every marketeer can use. Rachel Lawes combines the literary style of a novelist with no-nonsense advice on actions every marketeer can do to improve sales, brought to life with real world examples. Learning about Semiotics has never been more engaging for non-academics, nor more practically valuable for everyone." * Andrew Cowen, Founder, Bluespark Commercial Strategy *"This book will get you thinking differently about things you see every day. As someone who works in the creative side of advertising, this is the greatest gift I could ask for. Lawes' whirlwind tour through human behavior, psychology and the shop aisle deepens your understanding of what it means to shop both in person and online. A must read for everyone in marketing who wants to stay forever curious." * Audrey Madden, Creative Strategist Huel *"Rachel Lawes' personal writing style is engaging, evocative, and enjoyable. She guides you through what was and what is now retail and marketing and the total experience of shopping, as well as the rise of consumer activists. More importantly, the book highlights the power of semiotics to influence individuals and society beyond consumerism towards responsible living. This resonates with current viewpoints in design practice and education, which is why I will be using this book to underpin learning and teaching in my Undergraduate and Postgraduate modules." * Dr George Torrens, Senior Lecturer in Industrial Design and Assistive Products, Loughborough University *"With 95% of purchase decisions being habitual, it is important to understand the rules your customer's brain uses to make a choice (so you can help them choose you). The subconscious buying brain is constantly looking for signs, symbols and other associations to help it make those decisions and Using Semiotics in Retail does a fantastic job of showcasing how to apply this skill. Everyone working for a retail brand needs to read this book so they can make it easier for customers to do business with them." * Melina Palmer, Founder & CEO, The Brainy Business,® LLC *"Part semiotics bible, part personal diary, this is a fascinating account of all those delicate touches in malls and markets that subtly win us over. Using Semiotics in Retail will compel you to analyse every shelf, aisle and shop window in an attempt to uncover the layers of social intelligence that went into their design. This book has - quite literally - opened my eyes, and will probably make me money, thanks to all the new knowledge I have. No one knows the subject better, and for the insider intel alone, it's an absolute must for every communications student and marketer." * Amy Charlotte Kean, Founder and CEO, Six Things Impossible *"I've had the pleasure of working directly with Rachel Lawes, collaborating on research projects conducted all around the world. Having the opportunity to not just tell a story about data, but instead tell a story about people, is what continues to drive me towards semiotics and collaborate with THE expert herself." * Dana DiGregorio Global Managing Director, MESH Experience *Table of Contents Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing; Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire; Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning; Chapter - 05: Shopper needs and behaviour; Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business; Chapter - 08: The future of consumers; Chapter - 09: The future of retail; Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions; Chapter - 12: Tools for thinking - how to generate ideas using semiotics; Chapter - 13: Acknowledgements;
£87.30
Kogan Page Ltd Using Semiotics in Marketing
Book SynopsisDr Rachel Lawes is recognized as one of the original founders of British commercial semiotics. Based in London, UK, she has convened the Market Research Society Advanced Qualitative Methods Masterclass for 15 years. Academic posts include Principal Lecturer in Marketing at Regent's University London. She supplies brand strategy and consumer insight to brands and ad agencies globally. Clients include Unilever, P&G, Diageo and Grey London. Rachel is a Fellow of the Market Research Society in the UK. She is the author of Using Semiotics in Marketing and Using Semiotics in Retail, both published by Kogan Page.Trade Review"In an age where influencer marketing, personalization and building positive social impact are the new mantras of marketing, Lawes' book is a priceless guide for marketers to make sense of the world that their consumers live in. Brilliant, incisive and a comprehensive look at using the principles of semiotics in marketing, this book is testimony to Lawes' mastery of the subject and her immense contribution to the world of semiotics." * Shelley Sengupta, GM and Head of Insights, Pernod Ricard India *"This book confirms why Lawes is one of the foremost industrial semioticians. It is a masterclass on the role of culture in consumer behaviour. If you are a researcher, this book is an essential part of your library. The second edition of Using Semiotics in Marketing adds three new chapters that link recent changes in the global socio-political context and the emergence of metamodernism. Lawes provides an insightful, actionable and entertaining comparison between generations with regards to how they process functional and emotional information, and translates this into how brands should think about designing product experiences and communications to be authentic and sincere." * Dr Nick Harrington, Senior Director, Procter & Gamble *"Dr Lawes' book goes much further than academic or professional standards. Her writing is emotional, touching, profound and delicate at the same time. And that reflects that semiotics is about culture before becoming a matter of marketing. Nevertheless, it is vital for consumer trends understanding and brand planning. Using Semiotics in Marketing is full of meaning. It is brilliant and compelling, both professionally and personally." * André D’Abreu Pazin, Director of Customer Intelligence, Research and Strategy, LATAM Airlines *"Business leaders talk about using semiotics in research, but do they actually know what it means? In this book all is revealed, and in a simple, practical and applicable way to boot. Using Semiotics in Marketing ultimately proves that semiotics meets the stature of its buzzworthyness and that leaders can gain differentiated insights by leveraging it, top down, bottom up and layered with other methods that help us investigate deeper into consumers and cultures." * Joanna Lepore, Global Foresight Director, McDonald’s *"Rachel Lawes writes with insightful brevity, but what makes this book shine is the incredibly useful techniques she offers for 'culture first' thinking. The 'Tree' technique in Chapter 6 has particularly inspired me in how to guide strategists to structure upstream thinking rooted in truisms. A gem of a book to reignite your approach to creative development." * Lucy Crotty, Cultural Strategy and Insight Lead, ITV *"This is a book that demands to be read (again and again), comfortably sat back with a note-taking device nearby, as we are invited to jot down our own reflections and ideas that will inevitably come. This second edition brings future applicability to all the learnings from the previous chapters, with a focus on key changes in consumer culture brought about by metamodernism. Rachel Lawes makes light work of explaining the values, needs and behaviour shifts that will define the future through the metamodernist lens. The insights are so compelling that you'd be forgiven for concluding that this shift is not just key for marketing into the future, but for adding value and meaning to all kinds of professional and personal relationships. If Rachel's book doesn't stir something inside you, you haven't read it right." * Trish Rajo-Brea, Insights Professional and Capabilities Lead, Unilever *"A fascinating and insightful read on an area of research which can often be underrepresented. Lawes makes a compelling case for the use of semiotics and the commercial impact it delivers. If you ever need to convince someone of the power of semiotics, make sure you give them a copy of this book. A must-read for marketers and insight professionals." * Andrew Tenzer, Independent Insight and Brand Strategy Consultant, Reach plc *"This highly awaited second edition of Using Semiotics in Marketing is written by a semiotics veteran. Dr Rachel Lawes knows the industry well! If you're a marketer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. With three new chapters on Generation Z, social change in the 'West' and the rise of emotions, the book is bang up to date. So, if you're in any way, shape, form or part of the 'digital ecosystem' (and I'd be surprised if you're not!) you must read this book. Like, now! What are you waiting for?" * Professor (Dr) Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London *"The publication of this second edition has given me the perfect excuse to revisit this seminal text on best practice in semiotics - written by one of the discipline's best practitioners. This is a book that should sit within arm's reach of everyone working in marketing, research and communication; in fact, anyone who needs to understand how people tick as part of their job. Filled with practical advice and fascinating examples, it is that unusual breed of textbook that you will fly through. This new edition applies the lens of the seismic cultural shifts caused by the pandemic and maturing of Generation Z. It is now even more imperative that you absorb its wisdom and insight. Meanwhile, we all need to hold our breaths for what will be the inspiration for a third edition!" * Fiona Keyte, Planning Partner, Grey London *"Using Semiotics in Marketing is a must-read for anyone committed to putting people at the centre of marketing. Dr Lawes manages to make a complex and nuanced practice approachable, and does so in a way that illuminates, rather than dulls, the pixie dust of semiotics. This effortless balance of the practical and the magical solidified my belief that Dr Lawes is an underutilized resource in our industry." * Kim Einan, Chief Strategy Officer, Starcom *"How many times in our lives have we looked at objects or ideas or brands for what they are rather than what they signify? A coffee, for example, as a brewed beverage, evokes comfort, creativity and alertness; a sofa, as a furniture item, evokes symmetry, relaxation and family time. In this compelling book about images, icons, language, culture, people and meaning, the often-mystifying world of semiotics comes alive. Lawes, in her commercially relevant and practical account, masterfully brings forth the future of researching customer engagement by describing how researchers, strategists and marketers can decode signs so they can see connections and meanings that others cannot. It beautifully and aptly explains the fascinating world of semiotics with clarity and accessible language for all, novices or experts. A must-read!" * Dr Panagiotis Kokkalis, Chair of Business and Management and Associate Professor of Strategy, Rochester Institute of Technology, Dubai *"Seeing things other brands, marketers or even the person sitting next to you don't is vital to success. In Using Semiotics in Marketing Dr Lawes gives you the keys to unlock the unseen that's all around us. With sharper vision we become sharper marketers. Dr Lawes' book helps you keep your 'eyes on that very special prize'." * George Tannenbaum, Founder, GeorgeCo, LLC, Adaged Blog *"Are great semioticians born or created? Mindful, perhaps, of my own limitations in this field, I had always leaned toward the former, lamenting my lack of relevant genetic curlicues. The first edition of this book changed all of that, making the mysterious hinterland of semiotics accessible, sending up a flare to illuminate this terrain and roll back the shadows cast by past intellectuals - yes, I'm looking at you, Barthes. This new version, enriched with recent social history and dripping with new cultural codes, is clear, concise and comprehensible, touching the universal elements of the everyday while spotlighting the 'how to' of creative analysis - increasingly necessary to business innovation and delivering competitive advantage." * Leslie X Hallam, Course Director, Psychology of Advertising MSc, University of Lancaster and Qualitative Consultant, Tangent Partnership *"The field of semiotics is littered with books that are either unreadable, unusable or far too pleased with themselves. Lawes' is different. As well as being hugely practical and commercially relevant, this gem of a textbook is packed full of juicy cultural analysis. Lawes manages to make page-turners out of discussions on baked beans and toilet tissue. Her depiction of British tea-time rituals is up there with Nice Cup of Tea and a Sit Down. It could only have been written by someone who cares as much about Instagram as she does about Ideograms. Essential reading." * Dr Nick Coates, Global Creative Consulting Director, C Space *"Do you wish you knew more about semiotics, how it is used in market research, and how it links to other techniques? Learn how ideas get into people's heads, the role of culture and the method of outside-in thinking. A must-read for any marketer or market researcher." * Ray Poynter, Founder and Chair, NewMR and Member of ESOMAR Council *"I like to think I know a bit about semiotics, but Lawes is the real deal, the Full Monty, the Queen of Codes. Her insightful work is an important rejoinder and reminder to all those in the brand and comms world of the need to focus on culture and meaning, linguistics and anthropology, icons and images - not just the reductionist world of messages, propositions and benefits." * Anthony Tasgal, Strategist and Owner, POV Marketing and Research *"A great read for anyone in the research game! Whether new to the field or long in the tooth, this is certainly a book to get stuck in to." * Viv Farr, Managing Director, Narrative Health *"From the moment I started reading about the culture of weddings, I was gripped. This was going to be a good read! But more than that, Using Semiotics in Marketing gives you the step-by-step, practical tools to learn and use the discipline yourself - written in a highly engaging manner. Lawes masterfully combines the practicality of a training manual with a 'can't put down' read. If you are intrigued by semiotics, if you wish you knew how to be a semiologist, Lawes gives you the tools to get stuck in. This second edition really opened my eyes to the importance of Generation Z and provides heaps of practical strategies for brands and marcoms as new generations of consumers evolve." * Fiona Blades, President and Chief Experience Officer, MESH Experience *"I have concluded that all Quant researchers become Qual converts in the end - and I am no exception. I've spent the last 10 years promoting qual research, and it seems to me that semiotics is a qual 'superpower'. I loved the clarity of this book and the clever synthesis of so much academic research that I wouldn't have had the time to read for myself, but most of all I appreciated gaining an insight into current trends that I have been observing without fully understanding. If you are a 'boomer' (like me), some of the ideas of metamodernism are bewildering and very hard to assimilate - but the effort is very definitely worthwhile for the light it shines on the modern world." * Phyllis McFarlane, Market Research Society Gold Medallist *"Lawes excels at writing in a way that demystifies semiotics and makes it clearly actionable in an engaging way, exploring the cultural changes happening in society that only semiotics can truly identify. The new chapters include identifying the consumer needs of the 2020s and provide several different lenses that businesses can instantly learn from. A shout out here goes to the way that the case studies and activities dovetail seamlessly together, to provide the tools for marketeers to apply immediately." * Alan Hathaway, MD, Discovery Research Ltd and Judge, MRS Awards 2022 *"An invaluable tool for any researcher looking to go beyond the traditional methodologies to successfully level up and differentiate their analysis and storytelling. Lawes has made semiotics accessible to those of us who aren't expertly trained as semioticians but still understand the value of decoding the cultural symbols and language all around us. Lawes' Using Semiotics in Marketing gets us results for our clients every time with its inspiring advice for market researchers. It's full of amazing revelations and stories you won't read anywhere else. This expanded second edition has even more fascinating insights concerning social change in the United States." * Stephanie David, Vice President Research and Design, Vital Findings *"In writing Using Semiotics in Marketing, Rachel Lawes has succeeded in both simplifying and making a complex subject accessible. This book is a great practical guide to semiotics written in an engaging style. I would highly recommend it to all insight professionals who want to further their understanding of the subject." * Julie Irwin, Co-Founder and Board Director, Citrine Market Research and Judge, MRS Awards 2022 *"If you're looking for a well-written, easy-to-understand and informative book on the use of semiotics in marketing then look no further. Dr Lawes has taken years of experience and succinctly summarized it into a practical and interesting book. The second edition builds on the first by bringing an explanation of semiotics in relation to recent yet rapid changes to western-influenced culture. Dr Lawes continues to deliver further knowledge to the reader and practical responses that brands can make to meet the changing expectations of their market and consumers." * Steven Darby, Director, AURA *"If you read just one book about the shifting consumer culture and what it means for brands, make it this one! Dr Lawes sets out the criticality of semiotics in this powerful, practical and immensely insightful second edition. It brilliantly elevates semiotics from a 'nice to have' to a 'must have' for all insight and marketing practitioners. It bravely challenges old ways of thinking and catapults us into a state of readiness for the future. It's an essential, enlightening and hugely enjoyable read." * Sandra Grandsoult, Co-Founder and Equity Architect, Equitas Insight *"This is a weighty tome of information and thought-provoking content. What is most relevant and fruitful for me is the way Rachel Lawes helps marketers (in the broadest sense) understand that semiotics can make tangible what their customers are thinking and feeling in ways that are much more insightful than the kind of answers we tend to get in Q&A market research." * Hilary Woods, Strategic Partner, Crater Lake & Co and Agency for the Third Age *Table of Contents Chapter - 00: Introduction to the new edition; Chapter - 000: Introduction to the first edition; Chapter - 01: Semiotics will change your career in marketing or market research; Chapter - 02: An explosion of semiotics in business; Chapter - 03: How to do research using semiotics – A blueprint for marketers; Chapter - 04: Images, language and other semiotic signs; Chapter - 05: Society, culture and other big influences on consumers; Chapter - 06: Creativity and innovation – Semiotic tools for thinking; Chapter - 07: How to do semiotic field trips; Chapter - 08: Combining semiotics with ethnography and discourse analysis; Chapter - 09: Data – insight – strategy; Chapter - 10: Sharing the findings of semiotic research; Chapter - 11: Industry debates and the future of semiotics; Chapter - 12: Inspiration – How to continue teaching yourself to do semiotics; Chapter - 13: Consumer needs in the 2020s; Chapter - 14: Brands and businesses; Chapter - 15: Marketing and communications; Chapter - 16: Acknowledgements; Chapter - 17: Glossary; Chapter - 18: References;
£28.49
Kogan Page Ltd Using Semiotics in Marketing
Book SynopsisDr Rachel Lawes is recognized as one of the original founders of British commercial semiotics. Based in London, UK, she has convened the Market Research Society Advanced Qualitative Methods Masterclass for 15 years. Academic posts include Principal Lecturer in Marketing at Regent's University London. She supplies brand strategy and consumer insight to brands and ad agencies globally. Clients include Unilever, P&G, Diageo and Grey London. Rachel is a Fellow of the Market Research Society in the UK. She is the author of Using Semiotics in Marketing and Using Semiotics in Retail, both published by Kogan Page.Trade Review"In an age where influencer marketing, personalization and building positive social impact are the new mantras of marketing, Lawes' book is a priceless guide for marketers to make sense of the world that their consumers live in. Brilliant, incisive and a comprehensive look at using the principles of semiotics in marketing, this book is testimony to Lawes' mastery of the subject and her immense contribution to the world of semiotics." * Shelley Sengupta, GM and Head of Insights, Pernod Ricard India *"This book confirms why Lawes is one of the foremost industrial semioticians. It is a masterclass on the role of culture in consumer behaviour. If you are a researcher, this book is an essential part of your library. The second edition of Using Semiotics in Marketing adds three new chapters that link recent changes in the global socio-political context and the emergence of metamodernism. Lawes provides an insightful, actionable and entertaining comparison between generations with regards to how they process functional and emotional information, and translates this into how brands should think about designing product experiences and communications to be authentic and sincere." * Dr Nick Harrington, Senior Director, Procter & Gamble *"Dr Lawes' book goes much further than academic or professional standards. Her writing is emotional, touching, profound and delicate at the same time. And that reflects that semiotics is about culture before becoming a matter of marketing. Nevertheless, it is vital for consumer trends understanding and brand planning. Using Semiotics in Marketing is full of meaning. It is brilliant and compelling, both professionally and personally." * André D’Abreu Pazin, Director of Customer Intelligence, Research and Strategy, LATAM Airlines *"Business leaders talk about using semiotics in research, but do they actually know what it means? In this book all is revealed, and in a simple, practical and applicable way to boot. Using Semiotics in Marketing ultimately proves that semiotics meets the stature of its buzzworthyness and that leaders can gain differentiated insights by leveraging it, top down, bottom up and layered with other methods that help us investigate deeper into consumers and cultures." * Joanna Lepore, Global Foresight Director, McDonald’s *"Rachel Lawes writes with insightful brevity, but what makes this book shine is the incredibly useful techniques she offers for 'culture first' thinking. The 'Tree' technique in Chapter 6 has particularly inspired me in how to guide strategists to structure upstream thinking rooted in truisms. A gem of a book to reignite your approach to creative development." * Lucy Crotty, Cultural Strategy and Insight Lead, ITV *"This is a book that demands to be read (again and again), comfortably sat back with a note-taking device nearby, as we are invited to jot down our own reflections and ideas that will inevitably come. This second edition brings future applicability to all the learnings from the previous chapters, with a focus on key changes in consumer culture brought about by metamodernism. Rachel Lawes makes light work of explaining the values, needs and behaviour shifts that will define the future through the metamodernist lens. The insights are so compelling that you'd be forgiven for concluding that this shift is not just key for marketing into the future, but for adding value and meaning to all kinds of professional and personal relationships. If Rachel's book doesn't stir something inside you, you haven't read it right." * Trish Rajo-Brea, Insights Professional and Capabilities Lead, Unilever *"A fascinating and insightful read on an area of research which can often be underrepresented. Lawes makes a compelling case for the use of semiotics and the commercial impact it delivers. If you ever need to convince someone of the power of semiotics, make sure you give them a copy of this book. A must-read for marketers and insight professionals." * Andrew Tenzer, Independent Insight and Brand Strategy Consultant, Reach plc *"This highly awaited second edition of Using Semiotics in Marketing is written by a semiotics veteran. Dr Rachel Lawes knows the industry well! If you're a marketer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. With three new chapters on Generation Z, social change in the 'West' and the rise of emotions, the book is bang up to date. So, if you're in any way, shape, form or part of the 'digital ecosystem' (and I'd be surprised if you're not!) you must read this book. Like, now! What are you waiting for?" * Professor (Dr) Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London *"The publication of this second edition has given me the perfect excuse to revisit this seminal text on best practice in semiotics - written by one of the discipline's best practitioners. This is a book that should sit within arm's reach of everyone working in marketing, research and communication; in fact, anyone who needs to understand how people tick as part of their job. Filled with practical advice and fascinating examples, it is that unusual breed of textbook that you will fly through. This new edition applies the lens of the seismic cultural shifts caused by the pandemic and maturing of Generation Z. It is now even more imperative that you absorb its wisdom and insight. Meanwhile, we all need to hold our breaths for what will be the inspiration for a third edition!" * Fiona Keyte, Planning Partner, Grey London *"Using Semiotics in Marketing is a must-read for anyone committed to putting people at the centre of marketing. Dr Lawes manages to make a complex and nuanced practice approachable, and does so in a way that illuminates, rather than dulls, the pixie dust of semiotics. This effortless balance of the practical and the magical solidified my belief that Dr Lawes is an underutilized resource in our industry." * Kim Einan, Chief Strategy Officer, Starcom *"How many times in our lives have we looked at objects or ideas or brands for what they are rather than what they signify? A coffee, for example, as a brewed beverage, evokes comfort, creativity and alertness; a sofa, as a furniture item, evokes symmetry, relaxation and family time. In this compelling book about images, icons, language, culture, people and meaning, the often-mystifying world of semiotics comes alive. Lawes, in her commercially relevant and practical account, masterfully brings forth the future of researching customer engagement by describing how researchers, strategists and marketers can decode signs so they can see connections and meanings that others cannot. It beautifully and aptly explains the fascinating world of semiotics with clarity and accessible language for all, novices or experts. A must-read!" * Dr Panagiotis Kokkalis, Chair of Business and Management and Associate Professor of Strategy, Rochester Institute of Technology, Dubai *"Seeing things other brands, marketers or even the person sitting next to you don't is vital to success. In Using Semiotics in Marketing Dr Lawes gives you the keys to unlock the unseen that's all around us. With sharper vision we become sharper marketers. Dr Lawes' book helps you keep your 'eyes on that very special prize'." * George Tannenbaum, Founder, GeorgeCo, LLC, Adaged Blog *"Are great semioticians born or created? Mindful, perhaps, of my own limitations in this field, I had always leaned toward the former, lamenting my lack of relevant genetic curlicues. The first edition of this book changed all of that, making the mysterious hinterland of semiotics accessible, sending up a flare to illuminate this terrain and roll back the shadows cast by past intellectuals - yes, I'm looking at you, Barthes. This new version, enriched with recent social history and dripping with new cultural codes, is clear, concise and comprehensible, touching the universal elements of the everyday while spotlighting the 'how to' of creative analysis - increasingly necessary to business innovation and delivering competitive advantage." * Leslie X Hallam, Course Director, Psychology of Advertising MSc, University of Lancaster and Qualitative Consultant, Tangent Partnership *"The field of semiotics is littered with books that are either unreadable, unusable or far too pleased with themselves. Lawes' is different. As well as being hugely practical and commercially relevant, this gem of a textbook is packed full of juicy cultural analysis. Lawes manages to make page-turners out of discussions on baked beans and toilet tissue. Her depiction of British tea-time rituals is up there with Nice Cup of Tea and a Sit Down. It could only have been written by someone who cares as much about Instagram as she does about Ideograms. Essential reading." * Dr Nick Coates, Global Creative Consulting Director, C Space *"Do you wish you knew more about semiotics, how it is used in market research, and how it links to other techniques? Learn how ideas get into people's heads, the role of culture and the method of outside-in thinking. A must-read for any marketer or market researcher." * Ray Poynter, Founder and Chair, NewMR and Member of ESOMAR Council *"I like to think I know a bit about semiotics, but Lawes is the real deal, the Full Monty, the Queen of Codes. Her insightful work is an important rejoinder and reminder to all those in the brand and comms world of the need to focus on culture and meaning, linguistics and anthropology, icons and images - not just the reductionist world of messages, propositions and benefits." * Anthony Tasgal, Strategist and Owner, POV Marketing and Research *"A great read for anyone in the research game! Whether new to the field or long in the tooth, this is certainly a book to get stuck in to." * Viv Farr, Managing Director, Narrative Health *"From the moment I started reading about the culture of weddings, I was gripped. This was going to be a good read! But more than that, Using Semiotics in Marketing gives you the step-by-step, practical tools to learn and use the discipline yourself - written in a highly engaging manner. Lawes masterfully combines the practicality of a training manual with a 'can't put down' read. If you are intrigued by semiotics, if you wish you knew how to be a semiologist, Lawes gives you the tools to get stuck in. This second edition really opened my eyes to the importance of Generation Z and provides heaps of practical strategies for brands and marcoms as new generations of consumers evolve." * Fiona Blades, President and Chief Experience Officer, MESH Experience *"I have concluded that all Quant researchers become Qual converts in the end - and I am no exception. I've spent the last 10 years promoting qual research, and it seems to me that semiotics is a qual 'superpower'. I loved the clarity of this book and the clever synthesis of so much academic research that I wouldn't have had the time to read for myself, but most of all I appreciated gaining an insight into current trends that I have been observing without fully understanding. If you are a 'boomer' (like me), some of the ideas of metamodernism are bewildering and very hard to assimilate - but the effort is very definitely worthwhile for the light it shines on the modern world." * Phyllis McFarlane, Market Research Society Gold Medallist *"Lawes excels at writing in a way that demystifies semiotics and makes it clearly actionable in an engaging way, exploring the cultural changes happening in society that only semiotics can truly identify. The new chapters include identifying the consumer needs of the 2020s and provide several different lenses that businesses can instantly learn from. A shout out here goes to the way that the case studies and activities dovetail seamlessly together, to provide the tools for marketeers to apply immediately." * Alan Hathaway, MD, Discovery Research Ltd and Judge, MRS Awards 2022 *"An invaluable tool for any researcher looking to go beyond the traditional methodologies to successfully level up and differentiate their analysis and storytelling. Lawes has made semiotics accessible to those of us who aren't expertly trained as semioticians but still understand the value of decoding the cultural symbols and language all around us. Lawes' Using Semiotics in Marketing gets us results for our clients every time with its inspiring advice for market researchers. It's full of amazing revelations and stories you won't read anywhere else. This expanded second edition has even more fascinating insights concerning social change in the United States." * Stephanie David, Vice President Research and Design, Vital Findings *"In writing Using Semiotics in Marketing, Rachel Lawes has succeeded in both simplifying and making a complex subject accessible. This book is a great practical guide to semiotics written in an engaging style. I would highly recommend it to all insight professionals who want to further their understanding of the subject." * Julie Irwin, Co-Founder and Board Director, Citrine Market Research and Judge, MRS Awards 2022 *"If you're looking for a well-written, easy-to-understand and informative book on the use of semiotics in marketing then look no further. Dr Lawes has taken years of experience and succinctly summarized it into a practical and interesting book. The second edition builds on the first by bringing an explanation of semiotics in relation to recent yet rapid changes to western-influenced culture. Dr Lawes continues to deliver further knowledge to the reader and practical responses that brands can make to meet the changing expectations of their market and consumers." * Steven Darby, Director, AURA *"If you read just one book about the shifting consumer culture and what it means for brands, make it this one! Dr Lawes sets out the criticality of semiotics in this powerful, practical and immensely insightful second edition. It brilliantly elevates semiotics from a 'nice to have' to a 'must have' for all insight and marketing practitioners. It bravely challenges old ways of thinking and catapults us into a state of readiness for the future. It's an essential, enlightening and hugely enjoyable read." * Sandra Grandsoult, Co-Founder and Equity Architect, Equitas Insight *"This is a weighty tome of information and thought-provoking content. What is most relevant and fruitful for me is the way Rachel Lawes helps marketers (in the broadest sense) understand that semiotics can make tangible what their customers are thinking and feeling in ways that are much more insightful than the kind of answers we tend to get in Q&A market research." * Hilary Woods, Strategic Partner, Crater Lake & Co and Agency for the Third Age *Table of Contents Chapter - 00: Introduction to the new edition; Chapter - 000: Introduction to the first edition; Chapter - 01: Semiotics will change your career in marketing or market research; Chapter - 02: An explosion of semiotics in business; Chapter - 03: How to do research using semiotics – A blueprint for marketers; Chapter - 04: Images, language and other semiotic signs; Chapter - 05: Society, culture and other big influences on consumers; Chapter - 06: Creativity and innovation – Semiotic tools for thinking; Chapter - 07: How to do semiotic field trips; Chapter - 08: Combining semiotics with ethnography and discourse analysis; Chapter - 09: Data – insight – strategy; Chapter - 10: Sharing the findings of semiotic research; Chapter - 11: Industry debates and the future of semiotics; Chapter - 12: Inspiration – How to continue teaching yourself to do semiotics; Chapter - 13: Consumer needs in the 2020s; Chapter - 14: Brands and businesses; Chapter - 15: Marketing and communications; Chapter - 16: Acknowledgements; Chapter - 17: Glossary; Chapter - 18: References;
£85.50
