Sales and marketing Books

5765 products


  • Taylor & Francis Handbook of Organizational Performance Behavior Analysis and Management

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £75.99

  • Taylor & Francis Guanxi

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Organizational Behavior

    15 in stock

    Organizational Behavior by Robert E Stevens | 9780789015006

    15 in stock

    £39.99

  • Taylor & Francis Strategic Management

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Strategic Management

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £58.89

  • Taylor & Francis Strategic Global Marketing Issues and Trends

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £63.64

  • Taylor & Francis Tourism Forecasting and Marketing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £166.25

  • Taylor & Francis Tourism Forecasting and Marketing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £56.04

  • Taylor & Francis The Core Business Web

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £25.38

  • Taylor & Francis Transforming New Technologies into Cash Flow

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £32.99

  • Taylor & Francis Public Relations Law

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £36.99

  • Taylor & Francis Handbook of Consumer Psychology Marketing and Consumer Psychology

    15 in stock

    Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

    15 in stock

    £118.75

  • Taylor & Francis WhistleBlowing in Organizations

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £52.24

  • Taylor & Francis Humanitarian Work Psychology and the Global Development Agenda

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £39.99

  • Taylor & Francis Social Entrepreneurship in Sport How Sport Can Deliver Social Wellbeing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Routledge Revivals The Morality of Politics 1972

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £92.14

  • Taylor & Francis How to Market Books

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Handbook of Research Methods in Consumer Psychology

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £92.14

  • Taylor & Francis Political Marketing Principles and Applications

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Political Marketing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £35.99

  • Taylor & Francis The Global Football Industry

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Sustainability Prospects for Autonomous Vehicles Environmental Social and Urban

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Technology Offsets in International Defence Procurement

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Mapping Motivation for Top Performing Teams The Complete Guide to Mapping Motivation

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £47.49

  • Taylor & Francis Green Crimes and Dirty Money

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Social Entrepreneurship and Social Innovation

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Business and the Natural Environment

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £52.24

  • Taylor & Francis Superior Customer Value

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £156.75

  • Taylor & Francis Ethics Meaningfulness and Mutuality

    15 in stock

    Book SynopsisThere is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care. Globalisation, technological advance and climate change are changing work, organisations and systems in ways which foster inequality, alienation and collective risk. Against this backdrop, organisations are being urged to make their contribution to the common good, take account of the interests of multiple stakeholders, and respond ethically as well as efficiently to complex challenges which transcend traditional organisational and state boundaries. Ethics, Meaningfulness, and Mutuality poses critical questions related to organisational design by challenging limits to current thinking, such as the neglect by political philosophers of markets, firms and stakeholders, or by organisational theorists of business ethics. In so doing, the book advances our understanding of the theory and practice of ethical organising. SpeTable of ContentsPrefaceOVERVIEWThe sustainability imperativeMotivating humanityA human capability for ethical world-buildingMeaningfulness and mutualityTowards a philosophy of ethical world-buildingOrganisations and organisingOverview of chaptersCHAPTER ONE: THE REALM OF VALUESRelational Conception of ValuesEudaimonic reflection and cosmopolitan moralityOrganisational valuesValues-workValues in ethical organisingMoral free spaceLiberal value pluralismMoral progressMoral imaginationMeanings, understanding, and knowledgeCommon knowledgeChanging valuesCHAPTER TWO: THE MEANINING OF VALUEValue and the sustainability imperativeThe meaning of valueForms of valueValue worth creatingWorthIntegrative worth and publicnessEthical worldsThe life value modelMaterialist ethicsFraming life value organisationsElements of the life value modelCHAPTER THREE: MEANINGFULNESS AND MUTUALITYThe value of meaningfulnessMeaningfulness – objective, subjective, hybridSources of meaning and public meaningfulnessPractical reasoningEthics of careDomination and alienationMutuality as an organising principleRoots of mutualityMutuality and reciprocityConstrained and expansive mutualityDimensions of mutualityEthical orientations – fairness, care, flourishingVoice in ethical world-buildingStructures and institutionsMetis – overcoming muteness and harnessing mutancyCHAPTER FOUR: COLLECTIVE ACTION – INTEGRITY, PURPOSE, WORKNormatively-desirable collective actionCollective moral agentsIntegrityEmotions and reasonsMorally worthy organisationsPhilosophy of purposeOrganisational purposeAspects of purpose and purposingWork – complex contributionAgonistic republicanismConsensus and conflictAgonism – constructive conflict Republicanism – responsible difference-makingCHAPTER FIVE: JUDGING, RESPONSIBILITY, AND AN ETHIC OF CAREJudging as thinking and feelingObjectsConcern for objectsBringing objects into viewResponsibility to create collective moral agentsDuties to organiseResponsibilities to ‘see’ othersEthic of careMaterialist ethic of careBecoming a self-determining beingEthic of care and systems of social cooperationSeparations of distance, culture, and powerSupply chains as systems of social cooperationCHAPTER SIX: A PHILOSOPHY OF ETHICAL ORGANISING: JUSTICE, CAPABILTIIES, MEANINGFULNESSCapability justice Social constructivism and justiceSeeing ourselves as world-buildersConstructing basic structuresContesting ethical worldsA Capability for ethical world-buildingIndividual capabilitiesCollective capabilitiesOrganisational capabilitiesLife capabilitiesEthical organising at the base-of-the-pyramidCHAPTER SEVEN: THE SOCIETY OF MEANING-MAKERS: DIGNITY, EMPATHY, POWERThe society of meaning-makersAll affectedMutuality in the society of meaning-makersCreating the moral communityDistributed power systemOrganisational powerRelational powerDiscursive authorityCONCLUSION: TOWARDS AN EMPIRICAL RESEARCH AGENDABibliographyIndex

    15 in stock

    £128.25

  • Taylor & Francis Protest Public Relations

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Behavioral Business Ethics

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £47.49

  • Taylor & Francis Routledge Handbook of Sports Marketing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £47.49

  • Taylor & Francis The Principles of Islamic Marketing

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Sales Management

    15 in stock

    Book SynopsisSales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes. Emergent themes such as agile sales management, digital selling, artificial intelligence and trust will be discussed in the book that also embraces the importance of customer relationship management, and how salespeople are aligning their interactions with the marketing function. The text will review recent research to identify how to grow and organise the sales pipeline, manage hybrid sales teams, and the effects of new technologies on selling processes. These discussions will be helpful in highlighting issues and providing some solutionsTrade Review"Sales plays a decisive role for firms’ performance. Poor sales, poor performance, no business continuity - it’s as simple as that. However, it is much more complex to explain what makes a sales organization effective and efficient. This book fills an important gap. It explains why and how sales is so essential. And it does so in a very compact, concise, and understandable way. The authors do a brilliant job in structuring and explaining the most central concepts in sales. And they do so by basing the book on the most important results of academic research. Every sales manager and every sales person should read this book!" Bjorn Ivens, Otto-Friedrich-University Bamberg, Germany "Sales is the lifeblood of business and the Nr.1. determinant for success. This invaluable book covers theory, research and practice of emerging sales areas in sales including customer relationships, sales and its relationship with marketing, managing the sales pipeline, sales leadership, and the effects of new technologies on selling. Having spent my career, helping people build their businesses and scaling sales globally, I would highly recommend this easy-to-read book to anyone and everyone in academia, commercial business, management and sales.” Mark O’Donovan, Airfield Capital Partners "Striking a healthy balance between theory and practice, this book elucidates the pivotal role of sales in any organization. With due consideration for the rapidly changing AI and digital technology-driven world we live in, it is very forward-thinking in its orientation. Written in highly accessible language, the book is a handy resource for teachers and students alike”. Kisito F. Nzembayie, Trinity College Dublin, Ireland"The opening statement says it all ‘No sales – No business’ but how do sales leaders adapt to the changing use of technology in an increasingly digital business environment? This book takes the reader through the journey of adaptation, clarifying the criticality of the sales process, describing how it must be modified and showing the [changing] role of the salesperson, who must now become highly digitally literate whilst remaining the personal, human face of the business. A pragmatic expose that any business or sales leader will recognise from his or her own experience, written in a simple, no-nonsense way. Ignore it at your peril." Rod Moore, The A&O IT Group plc.“At last, the sales profession is getting the attention and research it deserves. The authors make a compelling case for the importance of sales in every organization and the need to fund sales teams, process, and tools as strategic investments. With more than 40 years of business experience, I am inspired by the research and information put forth with respect to the importance of structuring a smart, healthy sales/marketing relationship, recent change dynamics affecting sales and important perspectives on the short-term and long-term implications due to the Covid-19 pandemic. This is a must-read resource for anyone who understands the importance of sales to their organization” Brian Campbell, Pexagon Technology Ind, USA"'Nothing happens in business until somebody sells something'. There is a big difference between understanding the art of selling and the dark art of sales management. And this is the first book I have read in my career that demonstrates a clear understanding of how one works hand in hand with the other. This book refreshingly manages to promote methods and systems that are adapted to suit the modern commercial world. Highly recommended for any student or practitioner." Paul Mitchell, Mitchell Acoustics Limited, UKTable of Contents1 Challenges and Changes in Sales 2 Relationship Selling and Value in Sales Interactions 3 Interactions Between Sales and Marketing and The Customer Journey 4 Sales Leadership and Customer Relationship Management (CRM) 5 The Future of Selling in a Virtual and Artificial Intelligence World

    15 in stock

    £49.99

  • Taylor & Francis Ltd Business Society and Government Essentials

    15 in stock

    Book SynopsisUnderstanding the interrelationship of business, society and government is vital to working at any level in an organization of any size. This text develops strategic management skills using an applied ethics approach, primarily through a case study analysis pedagogy, to develop and implement ethical strategies in today's high-tech global community.The authors crystallize the complex array of issues that business leaders, managers, and employees face in market and nonmarket environments, from balancing stakeholder interests and dealing with government regulations to managing crises and making socially responsible and ethical decisions. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. Furthermore, an appendix offers approaches to case analysis and includes a case analysis table that serves as a model for students and professors. Thoroughly revised aTable of ContentsPart 1: The Interrelationship of Business, Society and Government1. The Business, Society and Government Ethical Interrelationship Stakeholder Environment, Part 2: Business2. Strategic Stakeholder and Ethical Public Affairs, Issues, and Crisis Management, 3. Employees, Stockholders, and Corporate Governance, 4. Corporate Social Responsibility, Citizenship, and Diversity, Part 3: Society5. Business Ethics, 6. Community, Consumerism, and the Media, 7. Strategies of Societal and Business Interest Groups, Part 4: Government8. Lawmaking and Political Strategies, 9. Law Enforcing and Regulatory Strategies, 10. Law Interpreting, Antitrust, and Judiciary Strategies, Part 5: International BSG11. The Global Environment

    15 in stock

    £105.00

  • Taylor & Francis Ltd The Future of Global Retail

    15 in stock

    Book SynopsisChina's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework a ten-year strategic roadmap for global retail executives, which weTrade Review"China has become the most relevant market for luxury goods worldwide and its effect is reshaping the industry well beyond its boundaries. At Puig we have been present in China for many years, with the objective of building our brands with a long term perspective. It has been fascinating to see at which pace consumer habits have evolved. What took decades in other areas of the world, has taken just a few years in China. These highly paced changes in consumer behavior linked to the fact that the ecosystem is absolutely unique has posed a real challenge to many Western brand owners developing their brands in this unique market. This book offers very interesting insights on the different realities of this ecosystem and the role of the different forces that interrelate in it. It has helped us get a better understanding and a new perspective to what it takes to successfully build your brands and your business in China." - Javier Bach, COO of Puig Beauty & Fashion"FMCG executives all over the world need to understand how the Chinese retail and digital ecosystem is already completely redefining consumers expectations from their brands. This eye-opening and insightful book can help you prepare for the new world coming your way." - Patrice Bula, Executive Vice President Nestlé S.A., Head of Strategic Business Units, Marketing, Sales and President Nespresso (2011-2021)"New Retail is one of the most visible examples of China’s undisputed areas of leadership. This book does an excellent job of describing what it is and its various business models. More importantly through its comprehensive analyses, it unfolds all its complexity and phenomenal impact within the country and on the rest of the world.New retail starts from consumer intimacy, is built upon excellence in supply chain, uses creativity and technology to deliver the ultimate experiential retail or "Retailtainment" as delineated and further prescribed by the authors.We live in times of constant disruption. Through this book everyone can see how a profound transformation can be the only way forward." - Gianfranco Casati, CEO of Accenture Growth Markets"In my 30 years of living and working in China this is the first book that I have read that fully articulates and analyzes the history and key players involved in the e-commerce revolution in China. This book is a must read for anyone or any company that wants to enter the China retail market, to expand its presence in China, or to learn about the global e-commerce trends." - Mei-Wei Cheng, Former Chairman & CEO of GE (China) & Ford Motor (China), President & CEO Siemens China, and President & COO AT&T China"The IMD authors understand in depth the Chinese business culture and traditions, and are able to overlay this knowledge on the western ways of doing business. The outcome is an inventory of opportunities to catch, of potential threats to assess and anticipate, and often a wake-up call to rethink strategies. China is way ahead when it comes down to e-commerce; this is a fact. As I have observed in sectors like banking, insurance or telecoms, we in the West often hide ourselves behind excuses to explain why we are behind. Different privacy concepts, stricter regulatory rules. Maybe, but what about audacity, creativity and speed of action? It’s not too late to read this book, and decide whether we want to be leaders or followers." - Michel Demaré, Chairman of IMD Business School and Deputy Chairman of Louis Dreyfus Company"Professor Nie and her coauthors have done a great service by articulating clearly the incredible digital retail phenomenon happening in China. Our company has been trying to crack the Chinese market in a big way for 30 years by extending our business model from the West into China. Now leveraging the new retail trends, we build our Modern Agriculture Platform to help farmers grow crops in a more environmentally friendly way and to connect them directly to consumers. The ideas that this book articulates can open up great growth opportunities in China for global companies. In the future, some of these models can be applied outside China." - J. Erik Fyrwald, CEO of Syngenta"Over the past two decades millions of Chinese have become ‘modern’ shoppers and consumers for the first time, the boom growth phase in the Chinese consumer economy has happened without the ‘legacy assets’ and traditions of Western markets’ retail format and platform technologies. Free of these precursors a vibrant entrepreneurial commercial culture has emerged that has scaled like nowhere earlier in economic world history, and a leading edge and completely different retail, shopper and consumer eco-system has emerged for China. There is no longer a global standard go-to-market model for developed economies. Companies seeking to succeed in China need to build a bespoke approach in China in order to win for China in China. And whilst China continues to learn and sort out the most valuable lessons very rapidly from the rest of the world, the world needs to accelerate to learn much faster from the China experience – both to succeed in China and to evolve existing retail structures in the Western markets. I recommend reading the Future of Global Retail because the authors explain the revolution of new retail coming from China and how that may inspire and impact global retail leaders." - Jørgen Vig Knudstorp, Executive Chair, the LEGO Brand Group"While I experience the new retail as an active consumer living in China, I must say that it is not always easy for anyone who lives in China to explain the new phenomenon and make sense of what’s going on. The book does a wonderful job explaining all the "messy" complications of the new retail. As a digital native and Chinese netizen, I find the analysis of these new retail developments refreshing and insightful. It helps me see the big picture." - Rui Meng, China digital native / netizen‘’The Future of Global Retail: Learning from China’s Retail Revolution is a pioneering work on tracing the evolution and future of retail in China. China is the consumer story of the century and new retail is its major amplifier. Winning in new retail, and in all its growth formats is critical for all global players as this market shapes the future of consumer led businesses in the world. The book makes for a highly engaging read, with inspiring stories of retail revolutionaries and how it all comes together. This is an extremely useful guide for all CPG executives who aspire to make sense, learn how to play and win in the most innovative, digitized and complex retail market in the world.’’ - Rohit Jawa, Chairman Unilever China & EVP Unilever North Asia "Having been running a business in Asia for the last 12 years, I noticed that the more western executives are remote from China, geographically or in terms of their responsibility, the more they are scared about it. This book will help executives understand that the basic tenet running business in China is not that different from other parts of the world--you must relentlessly win your customers. The stories in this book demonstrate in a fantastic way that real customer centricity drives success. This is truly inspiring for many entrepreneurs in and out of China. The "scary" part is how these entrepreneurs in China learn so fast, experiment so quickly, and scale up so rapidly." - Frederic De Rougemont, CEO of USG BORAL"Beyond New Retail offers a fascinating look into the Chinese retail ecosystem and its impacts on the future of global retail. The authors’ masterful analysis of thousands of regional: case studies provides a strategy blueprint essential for any business keen to stay ahead of the curve. Their "Beyond" Value Chain Model extrapolates local trends and ensures they are universally applicable, relevant to companies irrespective of their geography. At X5, we have had the pleasure of working with IMD through our New Retail program and have utilised many of the insights featured to transform our business for future growth. I believe it is now vital for industry leaders to pay close attention to China's road to success and learn from it. This book helps do just that." - Igor Shekhterman, CEO of X5 Retail Group, Russia's largest food retailer."This book offers powerful insights. It challenges us in industries and regions outsides China to learn from these developments. As boundaries of service, product and market blur, this book compels us to ask hard questions and find dynamic solutions before it is too late."- Chartsiri Sophonpanich, President, Bangkok Bank Public Company Limited"China has become the most relevant market for luxury goods worldwide and its effect is reshaping the industry well beyond its boundaries. At Puig we have been present in China for many years, with the objective of building our brands with a long term perspective. It has been fascinating to see at which pace consumer habits have evolved. What took decades in other areas of the world, has taken just a few years in China. These highly paced changes in consumer behavior linked to the fact that the ecosystem is absolutely unique has posed a real challenge to many Western brand owners developing their brands in this unique market. This book offers very interesting insights on the different realities of this ecosystem and the role of the different forces that interrelate in it. It has helped us get a better understanding and a new perspective to what it takes to successfully build your brands and your business in China." - Javier Bach, COO of Puig Beauty & Fashion"FMCG executives all over the world need to understand how the Chinese retail and digital ecosystem is already completely redefining consumers expectations from their brands. This eye-opening and insightful book can help you prepare for the new world coming your way." - Patrice Bula, Executive Vice President Nestlé S.A., Head of Strategic Business Units, Marketing, Sales and President Nespresso (2011-2021)"New Retail is one of the most visible examples of China’s undisputed areas of leadership. This book does an excellent job of describing what it is and its various business models. More importantly through its comprehensive analyses, it unfolds all its complexity and phenomenal impact within the country and on the rest of the world.New retail starts from consumer intimacy, is built upon excellence in supply chain, uses creativity and technology to deliver the ultimate experiential retail or "Retailtainment" as delineated and further prescribed by the authors.We live in times of constant disruption. Through this book everyone can see how a profound transformation can be the only way forward." - Gianfranco Casati, CEO of Accenture Growth Markets"In my 30 years of living and working in China this is the first book that I have read that fully articulates and analyzes the history and key players involved in the e-commerce revolution in China. This book is a must read for anyone or any company that wants to enter the China retail market, to expand its presence in China, or to learn about the global e-commerce trends." - Mei-Wei Cheng, Former Chairman & CEO of GE (China) & Ford Motor (China), President & CEO Siemens China, and President & COO AT&T China"The IMD authors understand in depth the Chinese business culture and traditions, and are able to overlay this knowledge on the western ways of doing business. The outcome is an inventory of opportunities to catch, of potential threats to assess and anticipate, and often a wake-up call to rethink strategies. China is way ahead when it comes down to e-commerce; this is a fact. As I have observed in sectors like banking, insurance or telecoms, we in the West often hide ourselves behind excuses to explain why we are behind. Different privacy concepts, stricter regulatory rules. Maybe, but what about audacity, creativity and speed of action? It’s not too late to read this book, and decide whether we want to be leaders or followers." - Michel Demaré, Chairman of IMD Business School and Deputy Chairman of Louis Dreyfus Company"Professor Nie and her coauthors have done a great service by articulating clearly the incredible digital retail phenomenon happening in China. Our company has been trying to crack the Chinese market in a big way for 30 years by extending our business model from the West into China. Now leveraging the new retail trends, we build our Modern Agriculture Platform to help farmers grow crops in a more environmentally friendly way and to connect them directly to consumers. The ideas that this book articulates can open up great growth opportunities in China for global companies. In the future, some of these models can be applied outside China." - J. Erik Fyrwald, CEO of Syngenta"Over the past two decades millions of Chinese have become ‘modern’ shoppers and consumers for the first time, the boom growth phase in the Chinese consumer economy has happened without the ‘legacy assets’ and traditions of Western markets’ retail format and platform technologies. Free of these precursors a vibrant entrepreneurial commercial culture has emerged that has scaled like nowhere earlier in economic world history, and a leading edge and completely different retail, shopper and consumer eco-system has emerged for China. There is no longer a global standard go-to-market model for developed economies. Companies seeking to succeed in China need to build a bespoke approach in China in order to win for China in China. And whilst China continues to learn and sort out the most valuable lessons very rapidly from the rest of the world, the world needs to accelerate to learn much faster from the China experience – both to succeed in China and to evolve existing retail structures in the Western markets. I recommend reading the Future of Global Retail because the authors explain the revolution of new retail coming from China and how that may inspire and impact global retail leaders." - Jørgen Vig Knudstorp, Executive Chair, the LEGO Brand Group"While I experience the new retail as an active consumer living in China, I must say that it is not always easy for anyone who lives in China to explain the new phenomenon and make sense of what’s going on. The book does a wonderful job explaining all the "messy" complications of the new retail. As a digital native and Chinese netizen, I find the analysis of these new retail developments refreshing and insightful. It helps me see the big picture." - Rui Meng, China digital native / netizen‘’The Future of Global Retail: Learning from China’s Retail Revolution is a pioneering work on tracing the evolution and future of retail in China. China is the consumer story of the century and new retail is its major amplifier. Winning in new retail, and in all its growth formats is critical for all global players as this market shapes the future of consumer led businesses in the world. The book makes for a highly engaging read, with inspiring stories of retail revolutionaries and how it all comes together. This is an extremely useful guide for all CPG executives who aspire to make sense, learn how to play and win in the most innovative, digitized and complex retail market in the world.’’ - Rohit Jawa, Chairman Unilever China & EVP Unilever North Asia "Having been running a business in Asia for the last 12 years, I noticed that the more western executives are remote from China, geographically or in terms of their responsibility, the more they are scared about it. This book will help executives understand that the basic tenet running business in China is not that different from other parts of the world--you must relentlessly win your customers. The stories in this book demonstrate in a fantastic way that real customer centricity drives success. This is truly inspiring for many entrepreneurs in and out of China. The "scary" part is how these entrepreneurs in China learn so fast, experiment so quickly, and scale up so rapidly." - Frederic De Rougemont, CEO of USG BORAL"Beyond New Retail offers a fascinating look into the Chinese retail ecosystem and its impacts on the future of global retail. The authors’ masterful analysis of thousands of regional: case studies provides a strategy blueprint essential for any business keen to stay ahead of the curve. Their "Beyond" Value Chain Model extrapolates local trends and ensures they are universally applicable, relevant to companies irrespective of their geography. At X5, we have had the pleasure of working with IMD through our New Retail program and have utilised many of the insights featured to transform our business for future growth. I believe it is now vital for industry leaders to pay close attention to China's road to success and learn from it. This book helps do just that." - Igor Shekhterman, CEO of X5 Retail Group, Russia's largest food retailer."This book offers powerful insights. It challenges us in industries and regions outsides China to learn from these developments. As boundaries of service, product and market blur, this book compels us to ask hard questions and find dynamic solutions before it is too late."- Chartsiri Sophonpanich, President, Bangkok Bank Public Company Limited"As an active participant in the Chinese new retail revolution, I witnessed first-hand the push by capital market, the development of informational technologies, the maturation of manufacturing, and the accompanying growth of new business models. Along with it, there are of course the blood and sweat of the forgotten practitioners of new retail revolution.Survivors of this process are winners who can more efficiently address consumers pain points and who have superior execution powers. Consumers worldwide demand better solutions to their needs. I sincerely hope that the solutions the Chinese entrepreneurs came up with, as conveyed in this book, will be more widely known and bring about changes."Yihong Guan, Chairman and CEO of Jiumaojiu GroupTable of Contents1. Introduction: The New World of Disruption Part I: Four Pillars Of New Retail 2. The Rise of China’s E-commerce: A Two-Decade Boom 3. The Ubiquitous Express Delivery: The Hidden Power of Retail 4. Third-party Payment: Turning China Into a Cashless Society 5. Social Media Platforms: The New Retail Accelerator Part II: Five Stages Of New Retail 6. Location-Based e-Commerce: Lifestyle Remade 7. Fresh Food: Merging Online and Offline 8. Social E-commerce: Reaching the Bottom of the Pyramid 9. Livestream Celebrity Selling: Taking Retail By Storm 10. Ultimate Experience Retail: When Craft Meets e-Commerce Part III: Making Sense Of New Retail 11. Three Kingdoms: The Invisible Hand of Ecosystems 12. The Conclusion: Retail Reinvented in China for The World

    15 in stock

    £29.99

  • Taylor & Francis Ltd Ethics for Engineers

    15 in stock

    Book SynopsisThis book is a key introduction to ethics in engineering, providing professionals at all stages of their career with guidance on navigating the increasingly complex world of practising engineering ethically on an international scale.Engineering professionals face a duty to uphold reliable and trustworthy behaviour when working across all disciplines and industries. Accuracy and rigour are essential parts of the modern workplace, and are increasingly of concern to practising engineers. Using case studies to highlight examples of issues within the workplace and how these can be appropriately handled, this book is an accessible tool through which engineers can gain confidence in dealing with ethical dilemmas in the workplace. Touching upon safety, risk, artificial intelligence, autonomous systems, and intellectual property, alongside sustainability and environmental matters, the book focuses on hot topics which are fast becoming day-to-day issues dealt with by engineers.TTable of Contents1 Ethics in the Professional Context 2 The Ethical Basis for Engineering Activities 3 Ethical Responsibilities to Consumers and Customers 4 Safety and Risk 5 The Debate on AI and Autonomous Systems 6 Ethics in the Management of Intellectual Property 7 Environmental Matters and Sustainability 8 Being Professional 9 Finale 10 Bibliography Annex 1 – The IET Rules of Conduct Annex 2 – UK-SPEC Annex 3 – Some Case Studies Annex 4 – Intellectual Property

    15 in stock

    £24.51

  • Taylor & Francis Ltd How to Build Your Brand

    15 in stock

    Book SynopsisBrand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the how to''s of branding. This book empowers readers by teaching them the author''s unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to: Develop big picture insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearlTable of ContentsAcknowledgements Author Biography Introduction. Why did I write the book? Part I: Setting The Stage Chapter 1. What are the shared beliefs of brand driven companies Chapter 2. How the reader can get the most value from the book Chapter 3. What led to The Development Of The Success Model Part II: Brand Building Process Chapter 4.What Is The Success Model And Why Does It Work Chapter 5.What Method Brings The Success Model To LIfe Chapter 6.What Is The Foundation Stage Of The Method Chapter 7.hat Is The Conceptualization Stage Of The Method Chapter 8. What Is The Implementation Stage Of the Method Part III: Process Validation Chapter 9.Guiding Principles Chapter 10. Academic Underpinnings Chapter 11. Cultural Beliefs vs Fundamental Human Beliefs Part IV: Case Histories 12. Pampers 13. Lays 14. Disney XD 15. Godiva 16. ABC News 17. Ore Ida 18. ASU 19. Dodge 20. Lagunitas 21. Visa/L’Oreal/Budweiser Part V: Executive Interviews 22. What my clients can teach us 23. Susan Sanderson Briggs 24. Irwin Gordon 25. Dick Lochridge 26. Cindy Croatti 27. Bruce Bader 28. Jesper Nordengaard 29. Chris Sinclair 30. Jim Koch 31. Dan Dillon 32. Alan Ives 33. Gary Matthews 34. Tony Magee Part VI: Consultant Interviews 35. What my consultants can teach us 36. Milo Rodriguez 37. Shira Machleder 38. Mike Lubin 39. Sheri Harris 40. Rose Lee 41. Kristin Veley Part VII: Implementation Techniques and Tactics 42, Focus Group Research 43. The Power Of Imagery 44. Gathering Image Benefits 45. Developing Verbal Benefits 46. Three Money Making Strategies 47. Personal Brands 48. Owning The Process 49. The Book As A Lab 50. Pitfalls And Watchouts 51. Treat Others With Respect 52. Learning Skills Part VIII: Expanding The Lens 53. David Brooks 54. A Peek Into The Future 55. Artificial Intelligence 56. Why StartUps Fail 57. Where The Process Fits In The Corporate Landscape 58. From Brand Purpose To Corporate Purpose 59. Keep Your Competition Close And Your Consumer Closer Appendix: Tools Of The Research Process

    15 in stock

    £32.99

  • Taylor & Francis Ltd DemandDriven Business Strategy

    15 in stock

    Book SynopsisDemand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformatiTrade Review‘Cor’s analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm’s length of what is happening both at the customer’s side and the business side so close by.’Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium‘In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!’Giovanni Colauto, CEO, de Bijenkorf department stores, The NetherlandsTable of Contents1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison

    15 in stock

    £45.99

  • Taylor & Francis Ltd Doing Business in China

    15 in stock

    Book SynopsisExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo An in-depth focus on internet marketing in China Choosing business partners and negotiating Dos and don'ts. Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption driveTable of ContentsIntroduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword

    15 in stock

    £33.99

  • Taylor & Francis Ltd Ethical Consumption

    15 in stock

    Book SynopsisArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.Table of Contents1. Introduction 2. Ethical Consumption: Definitions and Development 3. Segmentation Perspectives on Ethical Consumption 4. Psychological Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical Consumption 6. Problems in Ethical Consumption Research 7. Conclusions: Observations on State of the Art

    15 in stock

    £47.49

  • Taylor & Francis Ltd The Trauma of Racism

    15 in stock

    Book SynopsisThe Trauma of Racism: Lessons from the Therapeutic Encounter is a pioneering reflection on the psychology of racism and its impact on us all. With the intimacy of personal experience and depth of analytic exposition, the authors expose racism's searing effects on personal, clinical, and community interactions while providing pathways for change.This book asserts that the insights and practice of psychoanalysis, applied behind the couch and in the community, create unique opportunities for change. Essayists address racially derived mental health inequities, including distortions, projections, stereotypes, and historical tropes. The Trauma of Racism invites personal and clinical exploration of how people learn, confront, and re-learn views on race. Narratives of the loss and grief and the burdens of slavery that crisscross the African American community are present. They are complemented by those of the psychological burdens and inspired acts of personal responsTrade Review'The authors offer a fresh, invigorating, and much-needed psychoanalytic treatise on race, race relations, and racism. The contributors that they have gathered represent multiple perspectives, diverse ethnocultural backgrounds, and different nationalities. Together these highly informed and somber voices create a moving chorus of cultural anthropology, psychoanalytic metapsychology, developmental studies, community politics, and, above all, clinical praxis.'Salman Akhtar, professor of Psychiatry, Jefferson Medical College, training and supervising analyst, Psychoanalytic Center of Philadelphia'This remarkable new book is a long-overdue treatment of a subject that has historically been neglected in psychotherapeutic and psychoanalytic discourse. I was enlightened by the brilliant insights from colleagues who provided new ways of understanding racism and the challenges we face. Readers will learn a great deal of practical and clinical information, as well as becoming more familiar with the tragic history of racism.' Glen O. Gabbard, clinical professor of Psychiatry, Baylor College of Medicine'This book is an important and thoughtful guide to one of the more urgent questions facing psychotherapeutic practice today—how to address the individual psychological implications and effects of larger structural biases, inequities, and prejudices. The book deftly connects psychological frameworks with historical and cultural ones. It is a vital resource for clinicians and citizens seeking to understand and address legacies of historical trauma.'Jonathan M. Metzl, director, Center for Medicine, Health, and Society and Frederick B. Rentschler II endowed professor, Vanderbilt University School of Medicine'Psychoanalysis gave us multiple lenses for illuminating complex human behavior through its metapsychology of the individual. In addition, Freud, as a social and cultural theorist, gave us a quintessentially powerful means of coming face to face with the tragic view of how humans are eminently capable of treating one another. These two projects of psychoanalysis converge in The Trauma of Racism: Lessons from the Therapeutic Encounter. Here, Beverly Stoute and Michael Slevin provide a masterfully designed and edited catalogue of accounts of the trauma of distorting the individual ego and endangering generations of collective and degraded human lives in our fractured world ripped by racism and its manifold systemic pathways of racialization. All scholars committed to understanding and transforming the inner world and its external fields of reference to the outside, and in reverse, how psychologically charged external fields of reference activate inner world drama, will benefit immensely from this tome. Now, hopefully, we can teach and study race in earnest without the facile charge of being polemic.'Maurice Apprey, professor of Psychiatry, is a member of the Academy of Distinguished Educators, School of Medicine, and dean of African American Affairs, University of Virginia'This collection by Beverly Stoute and Michael Slevin is required reading for everyone practicing, supervising, or teaching the psychodynamic tradition. The authors provide the deep, subtle clinical thinking and practice wisdom on racism that until now has been lacking. But the reach of the book goes beyond clinical practice. Racism is searing. Its history shapes each of us regardless of racial identity. Its impact on the psyches of everyone in the U.S. is profound and traumatic. Anyone willing to look inward at themselves or outward at our society through the lens of racism could profit from this book. The authors’ authenticity as they share critical reflections gained through work in the therapeutic encounter is a strength of a book that is a joy to read.'Joanne Corbin, associate dean for Academic Affairs, University of Connecticut School of Social Work, former director, Smith College School for Social Work doctoral programTable of ContentsIntroduction Part 1: Historical Perspectives 1. Racism and Health Equity: A Challenge for the Therapeutic Dyad 2. Race and Racism in Psychoanalytic Thought: The Ghosts in Our Nursery, 2nd edition 3. Race, African Americans, and Psychoanalysis: Collective Silence in the Therapeutic Situation Part 2: Living with the Trauma of Racism 4. African American Boys: Adolescents Under the Shadow of Slavery's Legacy 5. Loss, Grief, and Fear in Everyday Lives of African American Women 6. Everyday Racisim: Psychological Effects 7. Thinking Clinically about Post-Traumatic Reactions to Racial Trauma 8. From the Racially Provocative to the Evocative: Shaping the Destiny of the Racist Moment 9. "And How Are the Children?": Intergenerational Trauma and the Development of Black Children in America 10. Black Rage: The Psychic Adaptation to the Trauma of Oppression 11. Observations on the Use of the N-Word Part 3: Learning and Re-Learning Race 12. Racial Socialization and Thwarted Mentalization: Psychoanalytic Reflections from the Lived Experience of James Baldwin's America 13. From Multicultural Competence to Radical Openness: A Psychoanalytic Engagement of Otherness 14. On Psychoanalysis, Race and Class in an Urban ER Part 4: Being Aware of White Privilege 15. How I Came to Understand White Privilege 16. On Racism and Being White: The Journey to Henry's Restaurant 17. "Am I the Only Black Kid that Comes Here?" 18. White Privilege and its Fissures: A Personal Perspective 19. "It Takes One to Know One" 20. Psychoanalysis by Surprise: An Ad Hoc Experiment in Community Psychoanalysis on a South African Wine Farm Part 5: Interpreting Racism in Jordan Peele's "Get Out" 21. Get Out of My Head: Experiencing Cultural Paranoia in Jordan Peele's "Get Out" 22. From "Guess Who's Coming to Dinner" to "Get Out": Attaining Psychic Freedom and Emancipation Across the Racial Divide

    15 in stock

    £29.99

  • Taylor & Francis Ltd Artificial Intelligence for Marketing Management

    15 in stock

    Book SynopsisArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.This book will provide practical insights into the role of AI in marketing managementTable of ContentsPART I Overview of AI 1. Introduction to artificial intelligence (AI): Definition and scope of AI 2. The growth of marketing research in artificial intelligence (AI): Topic popularity 3. Types of artificial intelligence (AI) in marketing management 4. A framework of artificial intelligence (AI) applications in marketing PART II AI and its implications in the new age of marketing management 5. New developments in artificial intelligence (AI)-powered products in marketing 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management 8. Artificial intelligence (AI)-based market intelligence and customer insights 9. Artificial intelligence (AI)-empowered customer relationship management PART III Challenges and opportunities of AI 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues

    15 in stock

    £118.75

  • Taylor & Francis Made in Italy and the Luxury Market

    15 in stock

    Book SynopsisMade in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book through an analysis of diverse cases answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand managemeTrade Review"A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability."- Renzo Rosso, OTB Chairman and Founder"A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability."Renzo Rosso, OTB Chairman and FounderTable of ContentsPrefaceAuthor BiographiesIntroduction: Luxury "Made in Italy"Serena Rovai and Manuela De CarloSection I The Luxury Industry and "Made in Italy": New Perspectives and Challenges Cecilia Pasquinelli Consumers’ Commitment to Brand Recognition: Diesel Sustainability Strategy for "Responsible Living" & the Second-Hand Serena Rovai and Ian Phau Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion Jessica Antonios Facing the Global Customer: 10 Corso Como Innovative Path Gaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi The New Road to Certified Sustainability in Luxury: Beachwear and Lingerie Fabio Iraldo Section II Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors Stefania Lazzaroni Luxury Yachting and Sailing – Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case Francesca Goi and Amedeo Migali Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism Susanne Rank and Serena Rovai Italian Luxury: Between Tradition and Storytelling: The Gucci Case Mauro Ferraresi and Giulia Tonucci Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia Elena Tinacci, Manuela De Carlo, and Martha Friel Luxury Household and Design: Kartell Loves the Planet Michele Coletti and Matilde Rovai Place Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case Cecilia Pasquinelli and Serena Rovai Sustainable Luxury Trajectories for "Made in Italy" Wine Businesses: The Cantine Ferrari Case Jacopo Cammeo, Elena Casprini and Lorenzo Zanni Section III Luxury "Made in Italy" Start-ups and the Sustainable Innovation Challenge Dennis Valle Rifò and Prato Recycling Capital Daniela Toccafondi How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa Silvia Ranfagni and Giada Salvietti ACBC and the Impossible Challenges of Quality Non-Leather "Made in Italy" Jinju Hu and Mark Esposito Sustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy – The Case of Bespoke Tailoring Fabio Duma Conclusion: Luxury "Made in Italy" and Sustainability Ian PhauIndex

    15 in stock

    £118.75

  • Taylor & Francis Made in Italy and the Luxury Market

    15 in stock

    Book SynopsisMade in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book â through an analysis of diverse cases â answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage.This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.

    15 in stock

    £47.20

  • Taylor & Francis Ltd Social Finance and Health

    15 in stock

    Book SynopsisHealth systems across the world face multiple pressures. Input costs are soaring, systems are struggling to keep up with increasing demand for their services and areas of the world still lack universal health coverage. All of this whilst health inequalities between the best and worst-off within countries persist and, in some countries, are even widening. There is a need to think of new initiatives in response to these global health challenges. One such response is social finance. Social finance is about creating social returns. This innovative and rapidly growing sector promotes new ways of banking and funding social and public services. However, social finance has an under-recognised, and potentially underexploited, role in responding to specific aspects of global health challenges: funding and facilitating access to health(care) services and acting on health. The objectives of this book are to conceptualise and evidence different forms of social financeTable of ContentsPart 1: Introduction 1: Social finance and health Part 2: Conceptual basis 2: Rethinking . . . finance 3: Rethinking . . . the funding of healthcare 4: Rethinking . . . how to act on health inequalities Part 3: Evidence 5: Social finance . . . funding health(care) services 6: Social finance . . . acting on health 7: Social finance . . . facilitating access to health(care) services Part 4: Conclusion 8: Social finance and health . . . new horizon or false dawn?

    15 in stock

    £47.49

  • Taylor & Francis Ltd The Positive Impact Mindset

    15 in stock

    Book SynopsisWe are facing a new and urgent challenge when collaborating across organizations, and with broader stakeholder groups: how to overcome polarization. It has never been harder to find a common vision, when opinions are often considered as facts. This book empowers changemakers and business leaders to understand how successful organizations in the 21st century require leaders to become fluent in collaborating outside of traditional business boundaries. Such collaboration often involves working with parties that hold very different values, opinions and priorities, and working with them requires new skills. Building on the book Five Superpowers for Co-Creators, Katrin Muff presents a number of real-world examples that demonstrate how organizations have successfully managed to address these challenges. Examples of such unlikely but successful cross-sector collaboration include a project addressing plastic waste in Switzerland, and two European city government projects that rTrade Review"At last, a book for change-makers, innovators, and leaders from business, civil society, and governmental organizations that takes on the greatest change challenge of our day: the polarization explosion. The brilliant Katrin Muff presents eye-opening stories and shows us exactly how to apply leading-edge research to co-creation." David L. Cooperrider, Distinguished Professor and Author of The Business of Building a Better World"In a world of permanent white water, the primary key to success is collaboration and co-creation; Katrin Muff provides us with a deep understanding of how to do what we most need to do."Robert E. Quinn, Author of Deep Change; Cofounder of the Center for Positive Organizations at the University of Michigan"This book outlines the mindset shift of leaders and organizations to innovate solutions for a sustainable and just world. The same mindset shift is much needed to overcome polarization. Katrin calls it the Positive Impact Mindset and her stories demonstrate how to use it. Highly recommended!" Otto Scharmer, Senior Lecturer, MIT; Author of Theory UTable of ContentsPart I: A New Level of Complexity 1. Polarization greatly expands conflict 2. A Practice Case – Polarization in Society 3. The challenge of finding agreement 4. Embracing a new level of complexity Part II: From Transaction to Transformation 5. Finding a shared purpose 6. A Practice Case – Trans-sectoral stakeholder collaboration 7. Dedicated to a higher cause 8. Co-creation resolving societal issues Part III: The Individual and the Organizational Challenge 9. The transformation from "me" to "we" 10. Unpacking the individual mindset transformation 11. The transformation from competition to co-creation 12. Unpacking the organizational mindset transformation Part IV: The Positive Impact Mindset 13. The foundation of shared purpose co-creation 14. The individual positive impact mindset 15. The organizational positive impact mindset 16. Working together for a better world

    15 in stock

    £29.99

  • Taylor & Francis The Meaning and Purpose of Work

    15 in stock

    Two seminal crises of the early 21st century â the 9/11 terrorist attacks and COVID-19 pandemic â have led emerging generations of workers to prioritize the meaning and purpose of work. At the same time, other social and environmental crises are threatening, capitalism is evolving, and technology is advancing. In this book, a philosopher and organizational psychologist who together research meaningful work consider what these forces mean for whether work might give meaning and purpose to our lives or take it away. The authors introduce key concepts â meaning, purpose, and work, among others â and consider how they show up in individualsâ experience of work, what role organizations play in cultivating them, and the responsibilities of markets and states to the individuals and organizations working within them. Each chapter includes questions and prompts for review and reflection for students and workers who read the book. The final chapter concludes by introducing an original âœ6 Pâ

    15 in stock

    £34.19

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