Description

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

Handbook of Consumer Psychology Marketing and Consumer Psychology

    Product form

    A Hardback by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    £999.99

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      Book details

      Publisher Taylor & Francis
      Published 2 August 2008
      ISBN-13 9780805856033
      978-0805856033
      ISBN-10 080585603X
      Also in:
      Economics Sales and marketing Occupational and industrial psychology

      Description

      Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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