Description

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

Handbook of Consumer Psychology Marketing and Consumer Psychology

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    £999.99

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    A Hardback by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 2/8/2008 12:00:00 AM
      ISBN13: 9780805856033, 978-0805856033
      ISBN10: 080585603X
      Also in:
      Economics Sales and marketing Occupational and industrial psychology

      Description

      Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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