Description
Book SynopsisExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
- Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
- New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
- An in-depth focus on internet marketing in China
- Choosing business partners and negotiating
- Dos and don'ts.
Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drive
Table of Contents
Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword
