Retail and wholesale industries Books
Taylor & Francis Ltd Gender After Gender in Consumer Culture
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Taylor & Francis Ltd Evaluating Social Media Marketing
Book SynopsisThis book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author's quantitative and qualitative resTable of ContentsCHAPTER 1 INTRODUCTIONPART I THE PHENOMENON OF SOCIAL IMPACT IN ONLINE MARKETING.CHAPTER 2. THEORETICAL FRAMEWORK – ONLINE MARKETING: BETWEEN PERSUASSION AND MANIPULATIONCHAPTER 3. STRUCTURE OF FUNCTIONS, FORMS AND ORGANIZATION OF SELECTED STRATEGIES OF MARKETING COMMUNICATION AND EMPLOYED TOOLS IN THE VIRTUAL ENVIRONMENT.CHAPTER 4. SOCIAL INFLUENCE AND ITS MANIFESTATION IN THE HYPERMEDIA COMPUTER ENVIRONMENT: REASONS, DEFINITION, MODELS AND CHARACTERISTICS.CHAPTER 5. SOCIAL PROOF AS A KEY FACTOR IN SOCIAL COMMERCEPART II SOCIAL PROOF IN MARKETING: EFFECTIVENESS AND IMPACT AWARENESSCHAPTER 6. RESEARCH MODEL, SCIENTIFIC OBJECTIVES AND HYPOTHESESCHAPTER 7. CONFIDENCE IN SOCIAL PROOF AND ITS IMPACT ON BUYING DECISIONSCHAPTER 8 CHARACTERISTICS OF INDICATORS OF SOCIAL PROOF BASED ON EXPERIMENTAL RESEARCHCHAPTER 9. DISCUSSION OF FINDINGS IN GLOBAL CONTEXTSUMMARYINDEX
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Taylor & Francis Country of Origin Effect
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Taylor & Francis Legacies and Mega Events Fact or Fairy Tales
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Taylor & Francis Tourism and Geographies of Inequality
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Taylor & Francis Ltd Essentials of Marketing
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Taylor & Francis Ltd Essentials of Marketing
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Taylor & Francis Global Strategies in Retailing
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Taylor & Francis On The Origins of SelfService
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Taylor & Francis Ltd The Development Process in Small Island States
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Taylor & Francis Tourism Politics and Public Sector Management
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Taylor & Francis The Economics of Tourism
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Taylor & Francis Managing Quality Cultural Tourism
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Taylor & Francis Ltd Touring Cultures Transformations of Travel and Theory
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Taylor & Francis Ltd Touring Cultures Transformations of Travel and Theory
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Taylor & Francis Ltd Consumer Services and Economic Development
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Taylor & Francis Leisure and Tourism Landscapes Social and Cultural Geographies Routledge Advances in Tourism
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Taylor & Francis The Economics of Tourism
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Taylor & Francis Ltd Retail Trade Assoctns Ils 163 International Library of Sociology
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Taylor & Francis Seductions of Place
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Taylor & Francis Ltd Sex Tourism
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Taylor & Francis Tourism and Political Boundaries Routledge Advances in Tourism
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Taylor & Francis Ltd Tourism in the Age of Globalisation Routledge Advances in Tourism
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Taylor & Francis Countryside Recreation Site Management A Marketing Approach
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Taylor & Francis Ltd Countryside Recreation Site Management
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Taylor & Francis Charity Shops Retailing Consumption and Society 5 Routledge Studies in the Management of Voluntary and NonProfit Organizations
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Taylor & Francis Ltd Occupational Stress in the Service Professions
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Taylor & Francis Working in the Service Sector
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Taylor & Francis Employment Relations in the Hospitality and Tourism Industries Routledge Studies in Employment Relations
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Taylor & Francis Ltd Living with Tourism Negotiating Identities in a Turkish Village Contemporary Geographies of Leisure Tourism and Mobility
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Taylor & Francis Ltd Tourism in the Caribbean Trends Development Prospects Contemporary Geographies of Leisure Tourism and Mobility
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Taylor & Francis The Internationalisation of Retailing in Asia Routledge Advances in AsiaPacific Business
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Taylor & Francis Ltd The Media and the Tourist Imagination Converging Cultures Contemporary Geographies of Leisure Tourism and Mobility
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Taylor & Francis Ltd The Media and the Tourist Imagination Converging Cultures Contemporary Geographies of Leisure Tourism and Mobility
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Taylor & Francis Strategic Issues in International Retailing
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Taylor & Francis Strategic Issues in International Retailing
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Taylor & Francis Travels into Spain
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Taylor & Francis Memorable Description of the East Indian Voyage
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Taylor & Francis Ltd Travels and Adventures
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Taylor & Francis Travels in Tartary Thibet and China Volume One
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Taylor & Francis Travels in Tartary Thibet and China Volume Two
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Taylor & Francis Ltd Sir Anthony Sherley and his Persian Adventure The Broadway Travellers
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Taylor & Francis Ltd The Travels of Marco Polo Broadway Travellers
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Taylor & Francis Ltd The Travels of an Alchemist The Journey of the Taoist ChangChun from China to the Hundukush at the Summons of Chingiz Khan Volume 22 Broadway Travellers
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Taylor & Francis The Retailing Reader
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Taylor & Francis Ltd Tourism and the Consumption of Wildlife
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Taylor & Francis Ltd Tourism and Responsibility Perspectives from Latin America and the Caribbean
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Taylor & Francis Ltd International Business and Tourism
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