Retail and wholesale industries Books

Book Synopsis`The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faiz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.'---Edward Wolff, New York University, USAThis Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services.Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives.With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.Trade Review‘This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.’ -- From the foreword by William J. Baumol, New York University, US‘The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the “cost disease”, services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.’ -- Edward Wolff, New York University, USTable of ContentsContents: Foreword William J. Baumol Introduction: Filling the Innovation Gap in the Service Economy – A Multidisciplinary Perspective Faïz Gallouj and Faridah Djellal PART I: SERVICES AND INNOVATION: CONCEPTUAL AND ANALYTICAL FRAMEWORKS 1. Towards a Theory of Innovation in Services: A State of the Art Faïz Gallouj and Maria Savona 2. Innovation in Services: A New Paradigm and Innovation Model André Barcet 3. Services and Innovation and Service Innovation: New Theoretical Directions Jeremy Howells 4. The Two-sided Cost Disease and its Frightening Consequences William J. Baumol 5. The Environmental Crisis and the Economics of Services: The Need for Revolution Jean Gadrey PART II: THE NATURE OF INNOVATION IN SERVICES: SECTORAL ANALYSES AND CASE STUDIES 6. Innovation in Public Health Care: Diabetes Education in the UK Paul Windrum, Manuel García-Goñi and Eileen Fairhurst 7. The Economics of Knowledge Interaction and the Changing Role of Universities Cristiano Antonelli, Pier Paolo Patrucco and Federica Rossi 8. Innovation and Creative Services Ian Miles and Lawrence Green 9. Social Innovation, Social Enterprise and Services Denis Harrisson, Juan-Luis Klein and Paul Leduc Browne PART III: ORGANISATIONAL AND STRATEGIC PATTERNS FOR SERVICE INNOVATION 10. Different Types of Innovation Processes in Services and their Organisational Implications Marja Toivonen 11. Service Innovation: Development, Delivery and Performance Joe Tidd and Frank M. Hull 12. The Toilsome Path of Service Innovation: The Effects of the Law of Low Human Multi-task Capability Jon Sundbo 13. Customer Integration in Service Innovation Bo Edvardsson, Anders Gustafsson, Per Kristensson and Lars Witell 14. Collaborative Innovation in Services Christiane Hipp 15. Knowledge Regimes and Intellectual Property Protection in Services: A Conceptual Model and Empirical Testing Knut Blind, Rinaldo Evangelista and Jeremy Howells PART IV: INNOVATION IN SERVICES AND THROUGH SERVICES: IMPACT ANALYSES (GROWTH, PERFORMANCE, EMPLOYMENT AND SKILLS) 16. Innovation and Employment in Services Rinaldo Evangelista and Maria Savona 17. Innovation and Services: On Biases and Beyond Pascal Petit 18. How Important are Knowledge-Intensive Services for their Client Industries? An Assessment of their Impact on Productivity and Innovation José A. Camacho and Mercedes Rodriguez PART V: INNOVATION IN SERVICES AND NATIONAL AND INTERNATIONAL SPACES 19. Services Innovation in a Globalized Economy Peter Daniels 20. Outsourcing and Offshoring of Knowledge-Intensive Business Services: Implication for Innovation Silvia Massini and Marcela Miozzo 21. Innovation and Internationalization: A Dynamic Coupling for Business-to-Business Services Jean Philippe and Pierre-Yves Léo 22. The Role of Standards for Trade in Services: Hypotheses and First Insights Knut Blind 23. Global and National Cooperation in Service Innovation Xavier Vence and Alexandre Trigo 24. Entrepreneurship and Service Innovation: A Challenge for Local Development Marie-Christine Monnoyer-Longé 25. A Dominant Node of Service Innovation: London’s Financial, Professional and Consultancy Services Peter Wood and Dariusz Wójcik PART VI: INNOVATION IN SERVICES AND PUBLIC POLICY 26. Policy Frameworks for Service Innovation: A Menu-Approach Pim den Hertog and Luis Rubalcaba 27. The Innovation Gap and the Performance Gap in the Service Economies: A Problem for Public Policy Faridah Djellal and Faïz Gallouj PART VII: SERVICE INNOVATION: BEYOND SERVICE SECTORS 28. Service Innovation and Manufacturing Innovation: Bundling and Blending Services and Products in Hybrid Production Systems to Produce Hybrid Products John R. Bryson 29. A Customer Relationship Typology of Product Services Strategies Olivier Furrer 30. Innovation in Product-Related Services: The Contribution of Design Theory Sylvain Lenfle and Christophe Midler 31. Innovation in Construction Jan Bröchner Index

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Book SynopsisThe origin of markets is a central issue in economics and economic history, but until now there has been no definitive reference source on the subject. This authoritative collection fills the gap by reprinting key papers analysing the evolution of markets over the past millennium. These papers, written by leading scholars in the field, relate market development to urban growth, the spread of the credit system, and the evolution of capitalism. They show that markets did not evolve in a purely spontaneous fashion, but as part of the planned development of market centres by local landowners and business people. This volume, with an original introduction by the editor, will serve as an excellent reference tool to students, academics and practitioners interested in the broad field of economics and economic history, and market evolution in particular.Table of ContentsContents: Acknowledgements Introduction Mark Casson PART I MARKETS: ANTIQUE, CLASSICAL AND MEDIEVAL 1. Peter Temin (2002), ‘Price Behavior in Ancient Babylon’ 2. David W. Tandy (1997), ‘Early Movements of Goods and of Greeks’ 3. Joan M. Frayn (1993), ‘Commodities Sold in the Markets’ 4. George C. Maniatis (2000), ‘The Organizational Setup and Functioning of the Fish Market in Tenth-Century Constantinople’ 5. S.R.H. Jones (1993), ‘Transaction Costs, Institutional Change, and the Emergence of a Market Economy in Later Anglo-Saxon England’ 6. Richard H. Britnell (1993), ‘Markets and Rules’ 7. Christopher Dyer (1989), ‘The Consumer and the Market in the Later Middle Ages’ PART II INTERNATIONAL MARKETS: MERCHANTS AND MIDDLEMEN 8. Alwyn A. Ruddock (1951), ‘The Organization of Trade’ 9. Om Prakash (2004), ‘The Indian Maritime Merchant, 1500–1800’ 10. Hugo van Driel (2003), ‘The Role of Middlemen in the International Coffee Trade Since 1870: The Dutch Case’ PART III MARKETS AND URBAN CITIES 11. Robert Sabatino Lopez (1964), ‘Market Expansion: The Case of Genoa’ 12. James M. Murray (2005), ‘Wool, Cloth, and Gold’ 13. Clé Lesger (2006), ‘Amsterdam and the Organization of Trade’ 14. David Alexander (1970), ‘Aspects of a Changing Retail Market’ PART IV MARKET REGULATION: THE INSTITUTIONAL FRAMEWORK 15. Gary Richardson (2004), ‘Guilds, Laws, and Markets for Manufactured Merchandise in Late-Medieval England’ 16. Ronald F. Homer (2002), ‘The Pewterers’ Company’s Country Searches and the Company’s Regulation of Prices’ 17. Amanda McLeod (2008), ‘Quality Control: The Origins of the Australian Consumers’ Association’ PART V MARKET INTEGRATION AND PRICE CONVERGENCE 18. Carol H. Shiue and Wolfgang Keller (2007), ‘Markets in China and Europe on the Eve of the Industrial Revolution’ 19. David S. Jacks (2006), ‘What Drove 19th Century Commodity Market Integration?’ 20. Barry K. Goodwin, Thomas J. Grennes and Lee A. Craig (2002), ‘Mechanical Refrigeration and the Integration of Perishable Commodity Markets’ PART VI MARKETS, FAIRS AND RURAL DEVELOPMENT 21. S.R. Epstein (1994), ‘Regional Fairs, Institutional Innovation, and Economic Growth in Late Medieval Europe’ 22. James Masschaele (1997), ‘The Quest for Markets’ 23. Margaret Spufford (1984), ‘Introduction’ 24. R.W. Hoyle (2007), ‘New Markets and Fairs in the Yorkshire Dales, 1550–1750’ 25. Patrick O’Flanagan (1985), ‘Markets and Fairs in Ireland, 1600–1800: Index of Economic Development and Regional Growth’ 26. Ian D. Whyte (1979), ‘The Growth of Periodic Market Centres in Scotland 1600–1707’ 27. John R. Walton (1984), ‘The Rise of the Agricultural Auctioneering in Eighteenth- and Nineteenth-Century Britain’ 28. Polly Hill (1966), ‘Notes on Traditional Market Authority and Market Periodicity in West Africa’ PART VII THE SOCIAL LIMITS TO MARKET OPERATION: IMPROPRIETY AND CORRUPTION 29. Ruth Mazo Karras (1989), ‘The Regulation of Brothels in Later Medieval England’ 30. A.J. Arnold and J.M. Bidmead (2008), ‘Going “to Paradise by Way of Kensal Green”: A Most Unfit Subject for Trading Profit’ 31. Charles R. Mayes (1957), ‘The Sale of Peerages in Early Stuart England’

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Book SynopsisThis volume features a list of antique fairs with the finest quality merchandise, the best places to buy, and the best antique events to visit. It is arranged by region and offers information on every fair, together with information on opening hours, entry prices, and the category of the stalls.

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Book SynopsisWorldwide Destinations Casebook features 38 comprehensive case studies of international tourism destinations, 10 of them brand new and 28 updated. A companion to the core textbook Worldwide Destinations 5th edition, these cases contextulaise the learning and provide real life illustrations of the theories covered.This new edition covers subjects such as climate change, eco-tourism, destination regeneration and social impact. Case studies are drawn from all regions of the world and include: London Docklands regeneration A tourism strategy for Morocco 'New World' tourism - Outbound tourism from China Antarctica: tourism or conservation? Re-visioning tired destinations: Australia's gold coast Tourism in New York The Way of St. James: the pilgrimage as a cultural resource Ecotourism in the Ecuadorian Amazon The casebook brings a range of benefits to the classroom and by encouraging active learning allows students to gain valuable experience in: Problem solving and decision making Focusing on key issues within a clearly defined situation The development or honing of critical thinking skills Recognising that there is no one 'correct' answer to a problem Judging the relevance of different types of evidence and techniques Worldwide Destinations Casebook is the ultimate resource for contectualizing theory and is essential reading for any tourism student.Table of ContentsPart 1 Introduction; Chapter 1 How to use this Book; Part 2 Cases Illustrating the Elements of the Geography of Travel and Tourism Mobilities Crisis and Risk Management in Tourism Understanding the ‘New Tourist’ Analysing the World Pattern of International Tourism Flows The Galápagos Islands The way of St James The Impact of Climate Change on Tourism The Significance of the El Niño Effect for Tourism Managing Transport at the Tourism Destination Low-Cost Carriers Space Tourism as Agent of Poverty Alleviation; Part 3 Cases Illustrating Regional Travel and Tourism Geography European Policy and Tourism London Docklands – Waterfront Regeneration and Tourism Development The New Forest The Isle of Man Bruges The Impact of Winter Sports Tourism in the Austrian and Swiss Alps Berlin Venice Tourism Issues in Yemen Managing Nile Cruise Tourism Campfire Vision 2010 Dubai Township Tourism Adventure Tourism in Nepal The Maldives Kangaroo Island The Revisioning of Tired Destinations Outbound Tourism from China Tourism in Macau Tourism in New York City Nunavut Tourism in Hawaii The Regeneration of Rio de Janeiro Ecotourism in the Ecuadorian Amazon Antarctica; Part 4 Useful Sources Sources to Support Work on the Case Studies;

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Book SynopsisTrade and the Environment presents the most important published articles and papers which are essential to an understanding of the complex interrelationship between trade and the environment - an area which reflects the increasing concern about the protection of the earth's environment and natural resources.The book examines the subject from three perspectives. The first section offers an economic analysis of the trade and environment relationship, including the problems of cost and the methodological approaches to analyses of trade and environment; and exploration of how international and national trade and environment policies affect each other and an investigation of how firms and corporations adjust their strategies to respond to environmental regulation. The second section, which is devoted to the legal aspects of the conflict between trade and environmental policies, explores the implications of existing international trade agreements for good environmental practice and investigates the effects of national environmental laws on international trade. The final section is concerned with government policy and the way in which national governments construct international 'regimes' which affect the interplay between trade liberators and environmental regulators.Trade and the Environment provides a clear insight into an area of current concern and points to future issues in the rapidly emerging trade and environment regime.Trade Review'The papers are summarised in a concise and very readable introductory essay. . . . this book represents a well-chosen and comprehensive selection of articles from the rapidly growing literature on trade and the environment, and contains everything necessary for the reader who looks for a holistic overview of the entire issue.' -- Till Stoll, The Economic JournalTable of ContentsContents: Introduction (A.M. Rugman and J.J. Kirton) Part I: Economic Perspectives Part II: Legal Perspectives Part III: Policy Perspectives Name Index

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Book SynopsisThis major two volume collection presents some of the most influential theoretical and empirical papers on the economic theory of auctions.Auction theory has been the basis of fundamental theoretical work in industrial economics, public economics, labour economics and finance, and has helped the understanding of price formation in markets. There has recently been an explosion of interest in its practical applications, especially in organising the sale of government assets (for example, treasury bonds, radio spectrum licenses, and firms to be privatised) and in developing new markets for electricity and transport. Because auctions are such simple and well defined environments, they provide a valuable testing ground for economic theory that has been increasingly exploited in empirical work.The book will also include important previously unpublished papers by P.R. Milgrom, R. Weber and A. Ortega-Reichert, and other hard-to-find papers by W. Vickery and others.Trade Review'Auctions play a crucial role in the allocation of resources in many industries. Paul Klemperer's very careful selection of topics and papers will be of tremendous help to the student, researcher and practitioner. From the classics of the sixties (Vickrey, Ortega-Reichert, Wilson) to the most recent advances, this two volume collection performs a real public service.' -- Jean Tirole, Institut d'Economie Industrielle, University of Toulouse, France'Auction theory has been a great success story for the economics profession. Not only has the theory proved to be intellectually engaging, it has turned out to be remarkably relevant in practice. In these two volumes, Paul Klemperer has gathered some of the most influential papers and introduced them with a fine survey of the literature. The volumes make a superb reference collection.' -- Eric Maskin, Harvard University, US'Auction theory is the big success of game theory. Billions of dollars currently change hands in auctions designed by game theorists to fit the special circumstances of the sale. Paul Klemperer, himself a leading contributor to auction theory, has now put together his choice of the most significant papers in the field. Anybody who cares about auctions will want it on his shelf.' -- Ken Binmore, University College London, UK'The valuable collection edited by Paul Klemperer contains the most important original papers in the field, including all but two of the articles cited in this essay. His introductory chapter is a comprehensive, well-organised and up-to-date survey of the literature on auctions. In addition to a comprehensive bibliography, key papers are listed by section, providing an invaluable guide to the literature for individual study. Four appendices elaborate technical details and provide numerical examples.' -- Michael Carter, Reader's Guide to the Social SciencesTable of ContentsContents: Acknowledgements • Foreword Volume I: Part I: Introduction to the Papers 1. Paul Klemperer (1999), ‘Auction Theory: A Guide to the Literature’ Part II: Early Literature 2. William Vickrey (1961), ‘Counterspeculation, Auctions, and Competitive Sealed Tenders’ 3. William Vickrey (1962), ‘Auction and Bidding Games’ 4. James H. Griesmer, Richard E. Levitan and Martin Shubik (1967), ‘Toward a Study of Bidding Processes Part IV- Games with Unknown Costs’ 5. Simon Board and Paul Klemperer (1999), ‘A Note on Ortega Reichert’s “A Sequential Game with Information Flow”’ 6. Armando Ortega Reichert (1968), ‘A Sequential Game with Information Flow’ 7. Robert B. Wilson (1969), ‘Competitive Bidding With Disparate Information’ Part III: Introduction to the Recent Literature 8. R. Preston McAfee and John McMillan (1987), ‘Auctions and Bidding’ 9. Eric S. Maskin and John G. Riley (1985), ‘Auction Theory with Private Values’ Part IV: The Basic Analysis of Optimal Auctions, Revenue Equivalence, and Marginal Revenues 10. Roger B. Myerson (1981), ‘Optimal Auction Design’ 11. John G. Riley and William F. Samuelson (1981), ‘Optimal Auctions’ 12. Jeremy Bulow and John Roberts (1989), ‘The Simple Economics of Optimal Auctions’ Part V: Risk Aversion 13. Eric Maskin and John Riley (1984), ‘Optimal Auctions with Risk Averse Buyers’ 14. Steven Matthews (1987), ‘Comparing Auctions for Risk Averse Buyers: A Buyer’s Point of View’ Part VI: Correlation and Affiliation 15. Paul R. Milgrom and Robert J. Weber (1982), ‘A Theory of Auctions and Competitive Bidding’ 16. Jacques Crémer and Richard P. McLean (1985), ‘Optimal Selling Strategies Under Uncertainty for a Discriminating Monopolist When Demands are Interdependent’ 17. Dan Levin and James L. Smith (1996), ‘Optimal Reservation Prices in Auctions’ Part VII: Asymmetries A Private Value Differences 18. R. Preston McAfee and John McMillan (1989), ‘Government Procurement and International Trade’ 19. Eric Maskin and John G. Riley (1996), ‘Asymmetric Auctions’ B Almost Common Values 20. Sushil Bikhchandani (1988), ‘Reputation in Repeated Second-Price Auctions’ 21. Paul Klemperer (1998), ‘Auctions with Almost Common Values: The ‘Wallet Game’ and its Applications’ C Information Advantages 22. Paul Milgrom and Robert J. Weber (1982), ‘The Value of Information in a Sealed-Bid Auction’ Part VIII: Entry Costs, and the Number of Bidders A Endogenous Entry of Bidders 23. Dan Levin and James L. Smith (1994), ‘Equilibrium in Auctions with Entry’ 24. Richard Engelbrecht-Wiggans (1993), ‘Optimal Auctions Revisited’ 25. Steven Matthews (1984), ‘Information Acquisition in Discriminatory Auctions’ 26. Michael J. Fishman (1988), ‘A Theory of Preemptive Takeover Bidding’ B The Value of Additional Bidders 27. Jeremy Bulow and Paul Klemperer (1996), ‘Auctions Versus Negotiations’ C Information Aggregation with Large Numbers of Bidders 28. Robert Wilson (1977), ‘A Bidding Model of Perfect Competition’ 29. Paul R. Milgrom (1981), ‘Rational Expectations, Information Acquisition, and Competitive Bidding’ Part IX: Collusion 30. Marc S. Robinson (1985), ‘Collusion and the Choice of Auction’ 31. R. Preston McAfee and John McMillan (1992), ‘Bidding Rings’ 32. Kenneth Hendricks and Robert H. Porter (1989), ‘Collusion in Auctions’ Name Index Volume II: Part X: Multiple Units A Optimal 1. Eric Maskin and John Riley (1989), ‘Optimal Multi-unit Auctions’ 2. Thomas R. Palfrey (1983), ‘Bundling Decisions by a Multiproduct Monopolist with Incomplete Information’ B Simultaneous 3. Robert Wilson (1979), ‘Auctions of Shares’ 4. Kerry Back and Jaime F. Zender (1993), ‘Auctions of Divisible Goods: On the Rationale for the Treasury Experiment’ 5. James J. Anton and Dennis A. Yao (1992), ‘Coordination in Split Award Auctions’ 6. Paul D. Klemperer and Margaret A. Meyer (1989), ‘Supply Function Equilibria in Oligopoly Under Uncertainty’ 7. Robert G. Hansen (1988), ‘Auctions with Endogenous Quantity’ C Sequential 8. Paul R. Milgrom and Robert J. Weber (1982), ‘A Theory of Auctions and Competitive Bidding, II’ 9. Jeremy Bulow and Paul Klemperer (1994), ‘Rational Frenzies and Crashes’ 10. R. Preston McAfee and Daniel Vincent (1993), ‘The Declining Price Anomaly’ 11. Robert J. Weber (1983), ‘Multi-Object Auctions’ Part XI: Royalties, Incentive Contracts, and Payments for Quality 12. John G. Riley (1988), ‘Ex Post Information in Auctions’ 13. Jean-Jacques Laffont and Jean Tirole (1987), ‘Auctioning Incentive Contracts’ 14. Yeon-Koo Che (1993), ‘Design Competition through Multidimensional Auctions’ Part XII: Double Auctions, Etc A Double Auctions 15. Kalyan Chatterjee and William Samuelson (1983), ‘Bargaining under Incomplete Information’ 16. Robert Wilson (1985), ‘Incentive Efficiency of Double Auctions’ 17. Aldo Rustichini, Mark A. Satterthwaite and Steven R. Williams (1994), ‘Convergence to Efficiency in a Simple Market with Incomplete Information’ 18. R. Preston McAfee (1992), ‘A Dominant Strategy Double Auction’ B Related Two-Sided Trading Mechanisms 19. Roger B. Myerson and Mark A. Satterthwaite (1983), ‘Efficient Mechanisms for Bilateral Trading’ 20. Peter Cramton, Robert Gibbons and Paul Klemperer (1987), ‘Dissolving a Partnership Efficiently’ Part XIII: Other Topics A Budget Constraints 21. Yeon-Koo Che and Ian Gale (1998), ‘Standard Auctions with Financially Constrained Bidders’ B Externalities between Bidders 22. Philippe Jehiel and Benny Moldovanu (1996), ‘Strategic Nonparticipation’ C Jump Bidding 23. Christopher Avery (1998), ‘Strategic Jump Bidding in English Auctions’ D War of Attrition 24. Jeremy Bulow and Paul Klemperer (1999), ‘The Generalized War of Attrition’ E Competing Auctioneers 25. R. Preston McAfee (1993), ‘Mechanism Design by Competing Sellers’ Part XIV: Testing the Theory A Empirical 26. Jean-Jacques Laffont (1997), ‘Game Theory and Empirical Economics: The Case of Auction Data’ B Experimental 27. John H. Kagel (1995), ‘Auctions: A Survey of Experimental Research’ Name Index

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Book SynopsisThe retailing industry has undergone revolutionary changes since World War II, such as the rise of large multiple companies, bigger stores, new technologies, and internationalization. This wide-ranging, three-volume collection traces the evolution of the industry from before the Industrial Revolution to the dramatic changes of the 1990s, and its topics include new retailing methods, out-of-town retailing, town-centre management, and the internationalization of the industry.Table of ContentsIntroduction - perspectives on retail change; retailing in pre-industrial Britain; coming of the mass market; retailing since 1945.

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Book SynopsisThis book, which is a mixture of fact, anecdote and quotation, describes the author's meandering exploration of some of the best of England's provincial second-hand bookshops, from Newcastle-upon-Tyne to the Isles of Scilly. Judged by the contents of the author's bookshelves, he has a strong but highly selective interest in sport, with rugby union, cricket and bowls foremost, and the odd place allowed to football and golf. There are biographies and autobiographies from Bernard Shaw to Alan Ross; a dozen volumes by W. H. Hudson, greatest of naturalists; travels with Henry James and Paul Theroux and Edwin Muir; books on cinema Westerns; essays by Ford Madox Ford and Edward Thomas; a novel or two; and a little poetry. The bulk of these books are dependent, to a greater or lesser extent, on fact, suggesting, correctly, that their owner is a journalist.Trade Review"A mixture of fact, anecdote and quotation, this book describes the author's exploration of the best of England's provincial second-hand bookshops - a splendid personal view of hours spent closeted among shelves filled with every book imaginable." -- The Oldie."I would say that bookselling is the most humane, sociable, ill-organised, yet absorbing form of commerce to be found anywhere." -- Eric Moore, Hitchin bookseller."Five million books are published in the world every year. Only one per cent of them are any good, and settle, and they end up in second-hand shops." -- Victor Suchar, Camden Books, Bath.Table of ContentsContents: Introduction; Traylen's; Stone Trough, York; Kim's, Worthing; Hall's, Tunbridge Wells; Arundel; Staffs, Lichfield; Baggins, Rochester; Camden, Bath; Petersfield; Howes, Hastings; Steedman, Newcastle; Tombland, Norwich; Gibb's, Manchester; Fifteenth Century, Lewes; Chapel Books, Westleton; Albion, Broadstairs; Halewood & Sons, Preston; Camilla's, Eastbourne; Brookes, Brighton; Sanctuary, Lyme Regis; Broadhurst, Southport; Castle, Colchester; Thornton's, Oxford; The Bookshop, Cambridge; Barely Read Books, Westerham; H. M. Gilbert & Son, Southampton; Academy, Southsea; Readers Rest, Lincoln; Portland, Leamington Spa; Sterling, Weston-super-Mare; Two islands; Murray & Kennett, Horsham; Treasure Trove, Leicester; Scarthin, Cromford; Rye Old Books; D'Arcy Books, Devizes; Eric T. Moore, Hitchin; Barter Books, Alnwick; Farewell to True Bookshops by John F. X. Harriott; Index.

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Book SynopsisNew consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

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Book SynopsisAfter more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape. Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to: discover how loyalty campaigns can drive increased revenue and growth design loyalty campaigns for their business and measure their success create deep and enduring emotional connections with customers be a force for positive change in the community keep up with retail trends and stay ahead of the competition. Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.Trade Review‘During three decades in retail I learned that the most important customers are those you already have. This sets out practical ways to keep them and turn them into your biggest advertisers. A must read.’ Lord Mark Price - founder of WorkL, former CEO of Waitrose and deputy chairman of John Lewis & Partners‘Richard has a lifetime of experience in creating loyalty. This book is a guide to the mindset and components of loyalty promotions which, in my view, are under-used by retailers.’ Tim Mason - CEO of Eagle Eye, former chief marketing officer of Tesco and founder of Tesco Clubcard‘A must for passionate and profit-oriented marketeers, this book represents a lifetime’s experience of successfully creating rewarding shopper relationships leading to the retail holy grail - shopper loyalty. ‘ Lars Oloffson - former chairman and CEO of Carrefour Group‘Richard Beattie and TCC unlocked the motivation and emotional connections needed to make our customers spend more. They perfectly executed enduring loyalty to drive profitable sales growth over many years.’ Tim Chalk - former CEO of 7-Eleven Hong Kong‘This in-depth analysis of customer loyalty is a fascinating deep dive into winning shoppers’ hearts and minds.’ Jeff Shaw - former CEO of Wellcome Hong Kong‘One thing is for sure, you’ll likely never see loyalty the same way after reading this book. So fasten your seat belt, sit back and enjoy a ride that brings loyalty to life.’ Martin Lindstrom - New York Times best selling author and business transformation expert‘Richard Beattie shares actionable tips on how to balance margin-eroding promotions with margin-building loyalty campaigns that attract customers and elevate brands.’ Julie Lyle - former chief marketing officer at Walmart

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Book SynopsisPhysical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

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Book SynopsisThe hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."Trade Review"Stu Heineke may be a one-of-a-kind cartoonist and marketeer, but his ideas and examples for one-to-one marketing and selling should have any marketer creating their own audacious goals and asking themselves, 'Why not?'" —Forbes "In a super-connected world, we're actually anything but. Stu reminds us that in business, you actually have to connect on a human level to really succeed, and he is the Master guide on how to do that." —Bob Guccione, Jr., media entrepreneur and founder of SPIN Magazine "With this book, Stu gives you everything you could possibly need to get all of the meetingsyou could possibly want." —Bob Mankoff, cartoon editor at The New Yorker "I highly recommend that all salespeople read Chapter 15 at least three times!" —Bonnie Wooding, president of Hywood Services and executive assistant to top business leaders for over 30 years "Stu is a master innovator and creative virtuoso. What he has put together in this book is a true gift to the reader. If opening important doors is important to your success, you can't afford NOT to read this book!" —Dan Monaghan, cofounder of WSI Digital "Building trust and adding value are critical to cultivating profitable business relationships. Stu Heinecke and his Content Marketing Strategies have greatly contributed to our success." —David Rosuck, vice president of marketing and innovations at Pacific Life "Go ahead and list a dozen or two impossible-to-reach, off-limits people that could change your life or career. Read and follow Stu's guidance. Then change your life forever." —Dean Batson, assistant director of the Arizona State University Alumni Association "Stu is one creative dude. Who else can run a campaign that catches the attention of a US President? Almost as crazy as using an AI to schedule a meeting :)." —Dennis Mortensen, CEO and founder of x.ai, producers of the world's first artificial intelligence assistant who schedules meetings for you "Stu's ideas helped me get a meeting with Amblin Entertainment and Stephen Spielberg, and continue to produce results for my company. Thanks to How to Get a Meeting with Anyone, now the entire world can get in on Stu's precious secrets!" —Jay Silverman, creator and executive producer of The Cleaner on A+E Networks, director of Girl on the Edge, and president of Jay Silverman Productions "Stu's secrets truly will show you—or your entire sales organization—How to Get a Meeting with Anyone." —Mark Cira, CEO and founder of PrintSF for Salesforce.com "I get several hundred unsolicited emails a day and at least several dozen calls from people hoping to develop a business relationship with Williams-Sonoma, Inc. Stu's mailer was one of the very few that got right through to me. My assistant brought it in and said ‘look at this.' I called him. Very creative—and effective." —Pat Connolly, EVP, CMO, Williams-Sonoma, Inc. "It's true that many a truth is said in jest but not all are guaranteed to make you laugh out loud or provide attention for your message from a high-level decision maker. Stu Heinecke can show you how in How to Get a Meeting with Anyone." —Pete Wilson, former Governor of California "Stu Heinecke's ability make contact through unique methods is phenomenal. He's a creative genius." —Rick Dees, legendary radio personality "In a time of great need, it's too late to start a relationship. Stu has bridged that ominous chasm between lack of access and the beginning of an important relationship using clever approaches to discharge the everyday tensions we all experience in business." —Russ Klein, CEO of the American Marketing Association "In How to Get a Meeting with Anyone, Stu Heinecke opens your eyes to new creative and proven techniques that are a prescription for success for any sales force that wants to open doors and build lasting relationships—and have fun doing it!" —Sandy Athenson, VP and general manager at Immucor Transfusion Diagnostics "Success in sales—or any career for that matter—is heavily dependent upon reaching the right people, in the right way, at the right time. By following Stu's methodology, you are likely to form strong and lasting relationships, which will ultimately be critical to your success." —Sid Kumar, global head of inside sales at CA Technologies

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Book SynopsisDiscover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture.In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.

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Book SynopsisThis business book-cum-political and cultural memoir, which gives a behind-the-scenes look at the revolution of one of the great retail dynasties of the world, will resonate with readers questioning our current malaise. As a fourth generation Sainsbury, Tim was the director responsible for the company's development programme from 1962 to 1974, a key period during which the radical change from counter service to self-service supermarkets took place. His retail insight and reflections, including on competition, management and remuneration, and the role of Government, will be especially relevant as we witness a new retail revolution and crisis on our high streets.Sainsbury's second calling was as a politician. This book has a foreword by Michael Heseltine, in which he writes that: 'Of particular interest to the political student will be Tim's reflections on the changes he lived through in Parliament itself. The working conditions there are unacceptable, there are too many MPs, and the increasing social pressures particularly from the internet are making it increasingly difficult to attract men and women of the calibre ministerial responsibility demands.'In Among the Supporting Cast, Sainsbury tells this story with warmth, wisdom and a self-deprecating sense of humour.

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Book SynopsisRadical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets. This publication is not exhaustive, but it aims to highlight today’s events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: • What is fundamental in merchandising and distribution. • What is shaking up all organizations today. • What we should be foreseeing in coming months. The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers.

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Book SynopsisIn the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.Table of ContentsChapter 1: Introduction-why do we need to look again at collaboration?.- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face.- Chapter 3: The Theory, and How it Applies to the FMCG Industry.- Chapter 4: Collaboration in Action; Four Case Studies.- Chapter 5: Collaboration Under the Microscope—A Cross-Case Analysis.- Chapter 6: The New Model of Collaboration.- Chapter 7: Summary and Conclusions—Making the Move Toward Real Collaboration.

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Book SynopsisSensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.Table of Contents1. Why do we choose how we choose?.- 2. Consumer psychology and psychological factors affecting our choices.- 3. The goal and scope of this book.- 4. Identifying cues and their effects in a retail store.- 5. The multisensory nature of a retail store and joint effects of cues.- 6. Factors that accelerate or inhibit the effects of cues in a retail store.- 7. Key points of this book.- 8. Engaging in sensory marketing in practice.- 9. What to explore next?.- 10. Concluding remarks.- Glossary

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Book SynopsisThe retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

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Book Synopsis Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

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Book SynopsisThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.Table of ContentsFunctions, Formats and Players in RetailingStrategic Marketing in RetailingMarketing Mix in RetailingBuying, Logistics and Performance Measurement

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Book SynopsisDieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für den stationären Handel darstellt. Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis für die „Synergien des SoLoMo“, die neue Möglichkeiten der Vermarktungseffizienz – insbesondere für stationäre Händler – erschließen. Die Autoren greifen die sich daraus ergebenden Chancen auf, indem sie den aktuellen Stand der Forschung und Praxis zu dem Thema darstellen und die Basisfaktoren des SoLoMo umfassend klären. Dabei werden die Location-based Services (LBS), denen eine Schlüsselrolle im Handel der Zukunft zukommt, besonders gewichtet und mit einer empirischen Studie in Hinblick auf Nutzung sowie Potenzial erforscht.Neu in der 3. AuflageDie repräsentative Verbraucherbefragung von kaufDA und den beiden Autoren zum Thema „Mobiles Internet fördert die Wiederentdeckung des stationären Handels“ wurde 2015 im Zeitreihenvergleich gegenüber 2013 und 2014 wiederholt. Sie zeigt den aktuellen Stand der Smartphone-Nutzung 2015. Zahlen, Daten, Fakten und Best Practices wurden aktualisiert.Der Inhalt Always-on und Always-in-Touch – das neue Kaufverhalten Social Commerce als Basisfaktor Nr. 1 des SoLoMo Location-based Services als Basisfaktor Nr. 2 des SoLoMo Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo Empirische Studie von kaufDA – Status und Potenziale von Location-based Services Trade Review“... Neueste Best Practices und sofort umsetzbare Empfehlungen für erfolgreiches Omnichannel-Shopping machen das Fachbuch zu einem wertvollen Nachschlagewerk für Führungskräfte und Marketingverantwortliche der Handels- und Markenwelt ...” (in: Gretlergroup, gretler.com, 28. Juni 2016)“Ein klassisches Fachbuch das anhand einer Studie die Smartphone-Nutzung 2015 und deren Bedeutung für den stationären Handel offenlegt. ... eine separate Studie in Hinblick auf Nutzung und Potenzial der LBS wird dieser Aspekt im Buch besonders gewichtet...” (in: Acquisa, Heft 9, September 2016)“ ... Dieses Buch möchte eine Brücke zwischen Theorie und Praxis bauen und dem Leser auch konkrete praktische Lösungsansätze bieten.” (in: SAZ Sport, Heft 25, Dezember 2015)Table of ContentsAlways-on und Always-in-Touch – das neue Kaufverhalten.- Social Commerce als Basisfaktor Nr. 1 des SoLoMo.- Location-based Services als Basisfaktor Nr. 2 des SoLoMo.- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo.- Empirische Studie von kaufDA – Status und Potenziale von Location-based Services.

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Book SynopsisDieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas Paffhausen bietet mit den hier beschriebenen 9 Erfolgsbausteinen eine strukturierte Herangehensweise sowie konkrete Hilfestellungen für Ihren Verkaufserfolg. Zahlreiche Musterberechnungen und ein Schnelltest, mit dem Sie die Stärken und Schwächen Ihrer Handelsvertretung aufdecken können, unterstützen Sie bei der praktischen Umsetzung.Table of ContentsWie wählt man die richtige Vertretung aus?.- Wie bewirbt man sich um eine neue Vertretung?.- Was muss man über den Provisionssatz wissen?.- Welche Serviceleistungen müssen erbracht werden?.- Wie werden Mitarbeiter eingesetzt und geführt?.- Welche Kennzahlen sind für die Betriebsführung notwendig?.- Wie pflegt man die Geschäftsbeziehungen zu den Marktpartnern?.- Wozu braucht man Marketing?.- Selbsttest: Wo liegen die Stärken und Schwächen meiner Handelsvertretung?

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Book SynopsisDieses Buch zeigt, wie die digitalen Medien die Eventbranche verändern und welche Risiken aber auch große Chancen auf Veranstalter zukommen werden. Events, Messen und Ausstellungen, Kongresse, Tagungen und Seminare erleben derzeit einen radikalen, technologiegetriebenen Wandel. Daher müssen sich Veranstalter mit der digitalen Transformation ihrer Branche jetzt intensiv auseinander setzen. Welche Technologien werden bereits heute erfolgreich eingesetzt und welche Veränderungen bringen sie mit sich? Lassen sich mit einer vollständig digitalen Veranstaltungsplanung und -durchführung signifikante Effizienzsteigerungen erreichen? Wie wird die „digitale“ Zukunft der Veranstaltungsbranche aussehen? Anhand prägnanter Praxisbeispiele wird erstmals ein Überblick über die Möglichkeiten digitaler Technologien im Veranstaltungswesen geboten.div>Table of ContentsVeränderung der Veranstaltungsbranche durch technische Innovationen Vollständig papierlos tagen - Ergebnisse der 12. Internationalen Tagung WirtschaftsinformatikBits and Apps im TagungswesenBits und Apps im Messe- und TagungswesenDigital Video im Entertainment - und Event-BereichAugmented Reality und Virtal Reality in VeranstaltungenKollaborative Innovationsprozesse – Hackathons in Theorie und PraxisHackHPI How to organize a HackathonDigitale Events und Messen: gestern noch Theorie – heute schon Wirklichkeit openHPI – Das MOOC-Angebot des Hasso-Plattner-Instituts Mobilisierung von Messe- und Kongressbesuchern in Zeiten ubiquitärer Kommunikation und InformationFuture Meeting Space – Zukunft von Veranstaltungen aktiv gestalten

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Book SynopsisDieses Buch zeigt Ihnen, wie Sie mit einer optimierten Website und Online-Marketing den Erfolg Ihres Unternehmens in die Hand nehmen können. Tipps und Tricks aus der Praxis helfen Ihnen, nicht nur im Kampf um die besten Google-Platzierungen ganz oben mitzumischen, sondern auch langfristig Kunden zu gewinnen und zu binden. Denn Hand aufs Herz: Können Sie sich erinnern, welche Websites Sie gestern besucht haben? Es dürften sehr wenige sein, und das ist kein Wunder. Denn während sämtliche Unternehmen im Web mit oft wenig überzeugenden Inhalten um unsere Aufmerksamkeit buhlen und immer noch mit nervigen Bannern oder Pop-ups um Kunden kämpfen, wenden wir uns genervt ab. Erinnern können wir uns höchstens daran, dass es mal wieder Zeit war, eine Seite zu schließen. Nur ganz wenige Unternehmens-Websites hinterlassen einen positiven und bleibenden Eindruck. Schade eigentlich.Machen Sie Schluss mit 08/15-Websites. Nutzen Sie das Expertenwissen von Online-Marketing-Profi Bastian Sens und geben Sie mit diesen 79 Tipps Ihrem Auftritt im Web eine persönliche Note. Entwickeln Sie eine markante Website, an die sich die Besucher auch morgen noch gerne erinnern.Handlich, leicht verständlich und vor allem praxisnah – Bastian Sens gibt 79 Tipps, die jederzeit leicht umgesetzt werden können.Tina Bergner – Marketing, Ducati Motor Holding S.p.A. Eine gute Website berührt den Kopf, den Bauch und das Herz eines Kunden und erweckt so die eigene Marke zum Leben. Bastian Sens gibt sein Praxiswissen weiter, damit auch Sie Ihre Website zum Leben erwecken können.Prof. Dr. Hanns-Ferdinand Müller – Vorstand der FORIS AGTable of ContentsGeben Sie Ihrer Website einen CharakterGewinnen Sie mehr NeukundenErreichen Sie Sicherheit in der Online-Marketing-StrategieOptimieren Sie mit Google AnalyticsVerwenden Sie nützliche Tools

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Book SynopsisDas essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unternehmenskommunikation für den Mittelstand. Der Autor Jan Lies gibt Impulse für kleine und mittelständische Unternehmen, sich mit den Potenzialen der Digitalisierung im Marketing auseinander zu setzen.Table of ContentsMarketing 4.0 als Mittelstandskommunikation.– Kommunikations-Mix 4.0.– Fazit.

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