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Paperback / softback by Andreas Herrmann , Frank Huber Short Description:

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 11/12/2013
ISBN13: 9783658000035, 978-3658000035
ISBN10: 3658000031

Number of Pages: 409

Non Fiction , Business, Finance & Law