Information technology industries Books

Book SynopsisTrade ReviewBest Edited Collection Award, Society for Cinema and Media Studies (SCMS), 2015-2016. "A vivid picture of the vital, essential, and fundamental role that infrastructure plays in the mediation of our world. . . . With an all-star lineup of media scholars engaging with cutting-edge technology from a range of intellectual approaches, Signal Traffic doesn't just offer an important and timely contribution to the study of media, but also makes a powerful argument for the central role that issues of distribution play in the circuit of culture; it leaves the reader with a strong sense that media scholarship can no longer ignore the material infrastructures at the heart of our media systems." --Information Society"This highly original and thought-provoking volume does a good job of pointing out the remaining gaps in the field and makes a strong case for considering distribution from technological, economic, and political standpoints." --European Journal of Communication"Finally, a definitive collection on infrastructure studies. Moving from compression to geopolitics to platforms, this book crystalizes what's at stake in moving media studies away from focusing on what appears on our screen towards how content travels and, through this movement, is shaped and re-shaped in profound ways."--Wendy Hui Kyong Chun, author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics"The first and only collection of its kind I know. This book is going to be a big deal, both nationally and internationally." --Vicki A. Mayer, author of Below the Line: Producers and Production Studies in the New Television Economy"In an age when we are led to believe that information and communication are virtual rather than material, Signal Traffic provides a much-needed corrective, reminding us that behind the pixels and mp3s lie extensive and complex infrastructures that shape how we inhabit the emerging media environment. This book revives the tradition of critical attention to material infrastructure in media and communication studies, and not a moment too soon."--Darin Barney, author of The Network Society

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Book SynopsisAn insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to aTrade Review"Glimmers with originality and verve. . . . Others have raised these issues but Mr. Kaplan is unique in devising solutions."—Economist"A reminder that AI systems don’t need red laser eyes to be dangerous."—John Gilbey, Times Higher Education Supplement"Kaplan also sidesteps the usual arguments of techno-optimism and dystopia, preferring to go for pragmatic solutions to a shrinking pool of jobs."—Emma Jacobs, Financial Times"Well worth reading, especially by anybody who wants to go painlessly from a standing start to a pretty thorough grounding in a debate that’s only going to intensify in the years ahead."—James Walton, The Guardian"An intriguing, insightful and well-written look at how modern artificial intelligence, powering algorithms and robots, threatens jobs and may increase wealth inequalities, by a Silicon Valley entrepreneur and AI expert."—The Economist, "Books of the Year""Kaplan gives a fascinating insight into this world we are moving into . . . reveals, in an informative and engaging way, the issues we need to be aware of in this fascinating area of technological advancement."—Jonathan Stevens, Legal Practice Management"Artificial intelligence will transform how we live and work. But how we use AI is up to us. We are lucky to have as gifted and experienced a thinker as Jerry Kaplan to guide us as we navigate through this new age."—John Doerr, Partner at Kleiner Perkins Caufield & Byers"Soon, Jerry Kaplan suggests from his perch at Stanford’s AI Lab, 'synthetic intellects' and 'forged laborers' are going to start changing the world in unpredictable ways. How can we make sure the benefits they deliver are broadly distributed? In this candid and informed take on the coming AI revolution—and how we might mitigate its problematic aspects—Jerry will have you thinking long into the night about a future that’s just around the corner."—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller The Alliance: Managing Talent in the Networked Age"In a world where the popular perception of Artificial Intelligence is often driven by Hollywood fiction, it's refreshing to read such a realistic and insightful analysis to help inform public discourse about this important technology.”—Ron Moore, producer and screenwriter for Star Trek and Battlestar Galactica"AI is creating enormous wealth, but there's no economic law that everyone will share in this bounty. As Jerry Kaplan masterfully explains, the great challenge is to harness these new technologies to deliver shared prosperity."—Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies"A compelling, prophetic, and timely book from a leading technology thinker, Humans Need Not Apply is a must-read for entrepreneurs, scientists, policymakers, and anyone concerned about the promise and peril of artificially intelligent machines."—Fei-Fei Li, Director, Stanford Artificial Intelligence Lab

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Book SynopsisHow to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Table of ContentsIntroduction. Part I: Surveying the Marketplace. Chapter 1: The Wide, Wide World of iPhone App Development. Chapter 2: Understanding the iPhone Platform. Chapter 3: Pricing and Revenue Models. Part II: Pinpointing the Business Offering. Chapter 4: Coming Up with a Winning Idea. Chapter 5: Leveraging Brands, Skills, and Content. Chapter 6: Collaborating Internally and Externally. Chapter 7: Sizing Up the Competition. Part III: Lay the Groundwork. Chapter 8: Registering with Apple. Chapter 9: Understanding the Development Tools. Chapter 10: Staffi ng Your Team. Part IV: Assemble Your iPhone Application. Chapter 11: Building Your Application Specifi cations. Chapter 12: Assembling Your Development Team. Chapter 13: Greenlighting the Budget. Chapter 14: Managing the Development Process. Part V: Market to the Masses. Chapter 15: Capturing Free Publicity. Chapter 16: Building the Buzz. Chapter 17: Promoting Your App with Paid Advertising. Chapter 18: Planning Your Next Project. Part VI: The Part of Tens. Chapter 19: Ten Traits of Highly Successful Applications. Chapter 20: Ten Influential Review Sites. Appendix. Index.

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Book SynopsisBased on the author's first-hand experience and expertise, this book offers a proven framework for global software engineering. Readers will learn best practices for managing a variety of software projects, coordinating the activities of several locations across the globe while accounting for cultural differences. Most importantly, readers will learn how to engineer a first-rate software product as efficiently as possible by fully leveraging global personnel and resources. Global Software and IT takes a unique approach that works for projects of any size, examining such critical topics as: Executing a seamless project across multiple locations Mitigating the risks of off-shoring Developing and implementing processes for global development Establishing practical outsourcing guidelines Fostering effective collaboration and communication across continents and culture This book provides a balanced framework for planning gloTable of ContentsForeword ix About the Author xi Introduction 1 Part I Strategy 1. Different Business Models 7 2. The Bright Side: Benefi ts 15 3. The Dark Side: Challenges 19 4. Deciding the Business Model 27 5. Preparing the Business Case 33 Part II Development 6. Requirements Engineering 39 7. Estimation and Planning 45 8. Development Processes 53 9. Practice: Global Software Architecture Development 59 10. Practice: Software Chunks and Distributed Development 69 11. Confi guration Management 81 12. Open Source Development 83 13. Quality Control 89 14. Tools and IT Infrastructure 95 15. Practice: Collaborative Development Environments 109 Part III Management 16. Life-Cycle Management 127 17. Supplier Selection and Evaluation 131 18. Supplier Management 135 19. Practice: IT Outsourcing—A Supplier Perspective 141 20. Monitoring Cost, Progress, and Performance 151 21. Risk Management 165 22. Practice: Risk Assessment in Globally Distributed Projects 179 23. Intellectual Property and Information Security 189 24. Practice: Global Software Engineering in Avionics 193 25. Practice: Global Software Engineering in Automotive 209 Part IV People and Teams 26. Work Organization and Resource Allocation 227 27. Roles and Responsibilities 237 28. Soft Skills 241 29. Training and Coaching 245 30. Practice: People Factors in Globally Distributed Projects 249 31. Practice: Requirements Engineering in Global Teams 257 32. Practice: Educating Global Software Engineering 269 Part V Advancing Your Own Business 33. Key Take-Away Tips 283 34. Global Software and IT Rules of Thumb 293 35. The World Remains Flat 297 Appendices Appendix A Checklist/Template: Getting Started 303 Appendix B Checklist/Template: Self Assessment 309 Appendix C Checklist/Template: Risk Management 315 Glossary and Abbreviations 319 Bibliography 339 Index 349

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Book SynopsisThe futures of data, telecom and infocom industries in general are of great societal importance. The third generation wireless systems (3G) are on the verge of introduction and the industry as a whole is facing serious problems. This work takes a look at the scenario for this technology in 2015.Trade Review"The book provides good food for thought and should prove inspiring for anyone in the industry…"(IEE Communications Engineer, February 2004)Table of ContentsPreface xiii 1 Introduction 1 The Wireless Industry at a Crossroads 1 Be Prepared for 2015 4 Scenarios of the Wireless World in 2015 4 Challenges for the Future 6 Creating Scenarios 6 Guide to the Book 7 Part I Scenarios 9 2 Wireless Explosion—Creative Destruction 11 A Sunny Berlin Day in 2015 14 The Wireless Scene in 2015 16 Rapidly Growing Industry 16 Industry Fragmentation—Market Leaders Losing Hegemony 17 Debt-Burdened Operators Losing Market Dominance 18 Telco Equipment Vendors Lose to Datacom Attackers 19 Terminal Vendors Attacked from NICs and Datacom Industry Vendors 20 Active Users Driving Development and Undermining Copyright 21 A Mobile Lifestyle with Increasing Travel 22 An Explosion of Services and Applications 22 Spectrum—Abundant Release for Unlicensed Bands 24 No Real Problems with Integrity, Privacy, and Security 24 Fast Development in China and Other NICs 25 Batteries and Complexity Management No Showstoppers 25 Wireless Technology in 2015 26 A World with Many Different Wireless Systems 26 An Abundance of Services with Various QoS 28 Standardization Has Increased 28 3 Slow Motion 29 Ordinary Life in Stockholm and Business Life in Shanghai 32 A Day in the Life of an Ordinary Swede 32 A Business Day of a Mobile Professional in 2015 33 The Wireless Scene in 2015 35 Economic Recession and 3G Fiasco 35 Health Problems from Radiation 36 Security a Problem Still Waiting to Be Solved 37 The Mobile Lifestyle Loses Ground 38 No Service Explosion 39 Wireless Telecommunication Is a Mature Industry 40 The Big NICs Catching up after a Slow Start 42 Spectrum Shortage Not a Big Problem 43 Power Consumption and Complexity Management as Technical Limitations 44 Wireless Technology in 2015 45 Still Mostly Second-Generation Wireless Networks 45 Simple and Low-Radiating Terminals 46 Few and Basic Services 47 4 Rediscovering Harmony 49 A Weekday Morning in a Small Scandinavian Village 52 The Wireless Scene in 2015 54 A Sustainable Society in Balance with Itself 54 The Backlash for Marketing and Commercial Media 56 Market Segments Driving the Development 57 Less but More Travel 59 A Few Clouds in the Sky 60 The Industry Dilemma: Refocus or Die! 60 Peer-to-Peer Applications and Services a Hit 62 Content IPR Still Unresolved 64 Wireless Technology in 2015 64 Many Local and Few Global Wireless Systems 64 Simple Services 65 Standards 65 5 Big Moguls and Snoopy Governments 67 Early April Morning, Green Haven Gated Community, New York, US 70 The Wireless Scene in 2015 73 Moguls and Governments 73 Security Problems of the 2000s Solved 74 Moguls in Control 76 Slow Development in the NICs 77 Incumbent Telecom Players Keep Control of the Market 77 3G According to Plan 80 Applications and Services Focus on Convenience for the User 80 No Free Airwaves 81 Somewhat of a Complex World 81 Wireless Technology in 2015 82 Few Different Systems 82 Global Networks 82 Wireless and Wired Terminals 83 Quality of Service 83 Few Services but Sophisticated and Popular Services 83 Part II Drivers of Development and Technological Implications 85 6 Trends and Fundamental Drivers 87 Fourteen Trends Shaping the Scenarios 88 Scenario Abbreviations 88 Trend 1: Development Will Be More User Driven 88 Trend 2: User Mobility Will Increase 89 Trend 3: The Service and Application Market Will Grow 90 Trend 4: User Security, Integrity, and Privacy Will Become More Important 91 Trend 5: Real or Perceived Health Problems Due to Radiation Will Become More Important 92 Trend 6: Environmental Issues Will Become More Important 93 Trend 7: Spectrum Will Become an Increasingly Scarce Resource 94 Trend 8: The Wireless Industry Will Grow 95 Trend 9: The Big NICs Will Continue Their Positive Development 96 Trend 10: Market Concentration in the Wireless Industry Will Change 96 Trend 11: The Fight for Market Dominance in the Wireless Industry Will Intensify 97 Trend 12: Short Terminal Usage Time and Complexity Management Will Become Increasingly Important Problems 98 Trend 13: 3G Will Be Implemented 99 Trend 14: Protecting IPR on Content Will Become Increasingly Difficult 100 Fundamental Drivers 101 Technology Drivers 101 Socioeconomic and Political Drivers 104 Business and Industry Drivers 105 Users, Values, and Attitude Drivers 107 Theories Supporting Fundamental Drivers 108 Exponential Growth 108 Microprocessor and Other Growth Paths 109 Exponentially Falling Prices and the Experience Curve 110 Network Effects I (Metcalfe’s Law) 110 Network Effects II (Reed’s Law) 110 The S-curve and the Product Life Cycle 111 Technology and Market Forces Driving Industry Life Cycles 111 Disruptive Innovations 112 Architectural Shifts in IT and Other Industries 113 Empirical Support for Postmaterialistic Value Shift 114 7 Technological Conclusions from Scenarios 117 System Technology in 2015 118 The Wireless Infrastructure Will Be Heterogeneous 118 Efficient and Very High Rate Air Interfaces Will Exist 118 Traffic Will Be IP Based and Networks Will Be Transparent 119 Much of the Access Infrastructure Will Be Ad Hoc Deployed 119 Cost per Transmitted Bit Will Be Very Small 119 No Harmful Radiation from Base Stations 120 Decreased Power Consumption in the Wireless Systems 120 Mobile Terminals in 2015 120 Terminals Will Have a Wide Range of Shapes and Capabilities 120 Wireless Terminals Will Be Cheap, Very Small, and Modularized 121 Usage Time without Charging Batteries Will Be Very Long 121 User Interfaces Will Be Highly Developed and Advanced 121 M2M Will Be Everywhere 122 Wireless Devices Will Be Harmless to People and the Environment 122 Mobile Services in 2015 122 Wireless Services Will Become a Commodity 123 Services Will Be Independent of Infrastructure and Terminals 123 Telepresence and Emotional Communication Will Be Available 123 Content Will Be Personalized According to User Demand and Location 124 Global Roaming and Seamless Services Will Be Possible 124 Broadband Services Will Be Available for All Transportation Systems 124 The End User Will Be Always Best Connected 124 Powerful Computers Will Be Everywhere 125 Very High Levels of Security Will Be Provided 125 Part III Challenges for the Future 127 8 Challenges for Technical Research 129 Low-Cost Infrastructure and Services 129 Seamless Mobility 132 New and Advanced Services 134 Usability and Human–Machine Interface 135 Health and Environment 136 A Need for Cross-Disciplinary Research 137 9 Challenges for the Wireless Industry 139 Introduction 139 The Challenges 139 Threat from Disruptive Market Change 139 Speed up the Process of Spectrum Release 140 3G and the Telco Debt Threat 141 Complexity Management 141 Radiation a Problem, Real or Perceived 142 Better Batteries in Wireless Devices 142 Usability and the User in Focus 142 Cheaper Infrastructure and Viable Business Models 143 A Phone for Everyone 143 All Industries Mature 143 10 Challenges for Key Regions 145 US 146 An Immature Market for Mobile Services Waiting to Catch Up 146 Fragmented Operator Industry Being Consolidated 147 Multiple Cellular Network Standards 148 WLAN: A Market Growing Rapidly 148 Rather Weak Telco Vendor Industry 149 Poor Coverage 150 Lack of Spectrum Leading to Limited Capacity 150 The Threat of Terrorism and Crime 151 Europe 152 The GSM World Leader 152 Problems with Seamless Mobile Access 153 Telecom Debt Crisis 153 Strong in Telecom, Weak in Datacom 154 Health and the Environment Taken Seriously 154 Stagnation and Overregulated Economies 154 China 155 An Opaque and Overregulated Economy 156 Political Instability 156 Risks of Complacency 156 Challenges for the Chinese Wireless Industry 157 Risks and Opportunities with Chinese 3G Standard Wars 158 Japan and South Korea 158 Leading the Way into the Wireless Future 159 Oligopoly in the Operator Industry 160 Multiple Standards for 2.5G and 3G 160 A Slow Start for 3G 161 A Saturated Voice Market 161 3G Terminals Expensive to Subsidize 162 4G Already 162 No Major Infrastructure Vendors from Japan and Korea 162 The Japanese Recession 163 Political Uncertainty on the Korean Peninsula 163 Part IV Moving into the Future with Scenarios 165 11 Scenario Thinking and Scenario Making 167 Logics of Scenario Creation 167 Our Approach: Trends 168 Driving Forces: What Do We Care About? 169 Fundamental Drivers: What Do We Know? 169 Critical Uncertainties: What Do We Not Know? 170 Making Our Scenarios 170 Creating the Scenarios and Key Research Issues 171 Weak Signals and Provocative Questions 172 Information and Feedback 173 Commissioned Studies 174 Other Studies about the Future 174 The PCC Research Program 174 The WWRF Book of Visions 175 Swedish Technology Foresight 176 Beyond Mobile 177 Other Scenarios 177 12 Summary and Concluding Remarks 179 The Book in Brief 179 Wireless Explosion—Creative Destruction 180 Slow Motion 182 Rediscovering Harmony 184 Big Moguls and Snoopy Governments 187 Trends and Fundamental Drivers 189 Technological Conclusions from the Scenarios 191 Challenges for Research, Industry, and Key Regions 192 Moving into the Future 199 Dear Reader in 2015 201 Appendixes 203 Appendix A User Segments 205 Moklofs 205 Yupplots 206 Elders 207 Mobile Professionals 207 Industrial Users 208 Appendix B Wireless Foresight at Wireless@KTH 209 The Wireless Foresight Project 209 Wireless@KTH and the Vision-Driven Research Approach 210 Glossary 211 References 215 Author Biographies 219 Index 221

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Book SynopsisThe history of the heart of the high-tech world Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community.Trade ReviewHOMETOWN BOY TELLS TALE OF HOW TECH REVOLUTION CHANGED WHERE WE LIVE Michael S. Malone proudly casts himself as a native son of Silicon Valley. In his latest book, he declares himself a "hometown boy" who is "desperate to understand the truth about his neighbors." The Valley of Heart's Delight: A Silicon Valley Notebook 1963-2001 tells the sweeping tale of Malone's home turf—the Santa Clara Valley that grew from a quaint collection of fruit orchards to the mythic birthplace of the digital revolution. Overall, the book is an interesting and entertaining read, told with the dramatic flair—even embellishment—of a novelist. While the subject is grand, Malone's book is more akin to a personal scrapbook—told through the eyes of a journalist born and raised in the Santa Clara Valley. Malone has been chronicling the region's business and technology landscape for two decades. "The Valley of Heart's Delight" does not break new ground: The book is a collection of Malone's previous writing, dating back to 1982. The articles originally appeared in publications such as the Mercury News, the New York Times, the Wall Street Journal, Forbes ASAP, Upside and Harper's. Like a scrapbook, "The Valley of Heart's Delight" is an incomplete account. A reader looking for a definitive history and assessment of Silicon Valley will likely feel shortchanged. The book is something of a hodgepodge-- part historical tale, part novel, part non-fiction reporting, part memoir and part social commentary. The 24 articles, or chapters, in the book are arranged roughly in chronological order by subject. They're grouped into five major sections (Santa Clara Valley, Silicon Valley, Silicon Town, Silicon World and Silicon Home) that mirror the region's development from agricultural roots to catalyst of a technology revolution that ripples ever more widely. Malone expresses awe over the valley's contributions to shaping modern life. "Each time I return from someplace in the world where I've been asked to describe the miracle of Silicon Valley, I still look down out the plane window and thrill at the miracle of the place, the little collection of suburban towns that changed history," he writes. It's a place "so dynamic, so protean, and so maddeningly complex that I will never grow tired of it," he adds. The earlier chapters of the book were the most enjoyable and illuminating. In one refreshing, well-crafted chapter, Malone relates the history of the Ohlone Indians who ruled the Santa Clara Valley for thousands of years before the Franciscans established their mission in 1777. He deftly contrasts the Ohlones' concept of cyclical or circular time with the beginning of lineartime brought by Spanish settlers. The tempo has been accelerating ever since, reaching warp speed in today's Silicon Valley, "where the daily obsession is to shave a microsecond from every transmission, revision and decision," Malone notes. Other chapters range from the meeting of David Packard and William Hewlett as Stanford University students, to the birth of the microprocessor, IPO day for MIPS Computer Systems and the boyhood of Steve Jobs in a 1960s "silicon suburbia." These chapters, told with engaging narratives, provide glimpses into different eras and milestones of the modern Silicon Valley. Malone's strength lies in his deeply reported, richly detailed narratives. In one chapter, he traces his family roots back to Enid, Okla., where his great-grandfather had settled in an 1893 land rush. A century later, Malone visits Enid, finding evidence everywhere of the digital revolution that Silicon Valley started. It's in the VCRs, computer labs and electronic security keypads of Enid High School. It's in the electronics-laden digital watches, microwave oven, stove and video games of the house where his grandparents once lived. "My grandparents' house now has more computing power than NASA did that day my grandparents sat on the mohair sofa with the doily antimacassars and watched Neil Armstrong step out on the moon," he concludes. The Oklahoma chapter, along with the one on the Ohlone Indians, are the best in the book. They're beautiful pieces of storytelling that show the arc of time and profound impact of technology. They weave together many elements that work on different levels. And they demonstrate one of the author's strengths—the ability to think expansively about technology's profound impact on society. For Malone, the hometown boy, Silicon Valley is much more than a place: It's a state of mind and social force. (Maria Shao, Mercury News)Table of ContentsForeword. Acknowledgement. Introduction. PART 1: SANTA CLARA VALLEY. Chapter 1: Snow Tracks. Chapter 2: The Mission Bell's Toll. Chapter 3: The Soul of the 'HP Way'. PART 2: SILICON VALLEY. Chapter 1: Microprocessor: First 25 Years. Chapter 2: IPO Day. Chapter 3: Bob Noyce: Inventor, Entrepreneur, Statesman. Chapter 4: Silicon Suburbia. chapter 5: The Macintosh Introduction. PART 3: SILICON TOWN. Chapter 1: The Real Secrets of Silicon Valley. Chapter 2: Going Underground in Silicon Valley. Chapter 3: Day of the Jackal. Chapter 4: A Good Day to Contemplate the Rest of Life. Chapter 5: Has Silicon Valley Gone Pussy. Chapter 6: Seduction--From the Bitch Goddess, A Novel. Chapter 7: Technofacism. PART 4: SILICON WORLD. Chapter 1: The Frontier of the Heart. Chapter 2: Notes from a Distant Node. Chapter 3: Bandon Beach. Chapter 4: Pressing Their Cases Coast to Coast. Chapter 5: Children of the (Once) Future. Chapter 6: The Gildered Age. PART 5: SILICON HOME. Chapter 1: The Packard Way. Chapter 2: Pixies Last Lesson. Chapter 3: Second Sight. Authors' Biography.

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Book SynopsisThe first complete look at one of America''s legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century''s greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world''s first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson''s long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new Trade Review"...a rich and thorough portrait that goes right back to turn-of-the-century America..." (Business Voice, March 2003) The story of Watson's transformation of the disorganized, amorphous Computing-Tabulating-Recording Company into steamlined, world-famous IBM receives a spirited telling by Maney, a USA Today technology columnist. Access to previously unexplored records has provided juicy raw material, including letters and internal memos, to bring America's first celebrity CEO to life in this wart-sand-all biography: Watson (1874-1956) saw the strategic value of corporate culture early and was protective of what he built; Maney argues that the strength of that culture later allowed IBM to survive the potentially devastating effects of Watson's personality flaws. Charismatic, optimistic and generous, Watson was also self-absorbed and psychologically ruthless in getting things done his way. Hard to work for and unable to distinguish between the company and himself, he also behaved like a dictatorial CEO when wreaked havoc with his family. Watson's mania for overreaching peaked when he accepted a decoration from Hitler in 1937 under the deluded impression that Hitler woul d follow Watson's ca mpaign for world peace through world trade; according to Maney, that episode illustrates how out-of-control Watson's ego had grown. Yet, as Maney makes clear in this timely tale of the man who made information into an industry and discovered the power of corporate culture, "Watson wasn't just the best business story at the end of the 1930s; he had become a great American success story that captured the popular imagination." Agent, Sandy Dijkstra. (May). Forecast: Maney's book should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties. That appeal will be supported by a 75,000-copy first printing and a $100,000 ad/promo budget. (Publishers Weekly, March 17, 2003) "...Maney has written a timely and authoritative biography. Without lapsing into hero worship, he presents a great, if flawed, man in all his humanity." (Business Week, May 12, 2003) WHEN Thomas J. Watson Jr., who ran the International Business Machines Corporation during its climb to dominance in the computer industry, published his memoirs in 1990, he called the book "Father, Son & Co." His father - who had taken over a motley assortment of business machine companies in 1914 while awaiting sentencing on a criminal antitrust conviction - loomed large in the story. Indeed, one reason the book has become a business classic is surely its poignant, child's-eye view of the flawed yet fascinating father who created I.B.M. and brought it to the brink of the computer age before passing it to his son, who died in 1993. The portrait of Thomas J. Watson Sr. in his son's memoirs had all of the misty myopia that accompanies any child's perceptions of a fearfully adored parent. One reviewer complained that "we hear too little of life within I.B.M. - and too much of Mr. Watson telling us how awful it was being his father's son." A much more lively and nuanced picture of the senior Watson can be found in Kevin Maney's excellent new biography, "The Maverick and His Machine: Thomas Watson Sr. and the Making of I.B.M." (John Wiley & Sons, $29.95). Enriched by access to Watson's personal papers from the I.B.M. archives, the book brings this complex man to life and provides a clearer sense of how the I.B.M. culture took shape around one man's quirks, preferences and iron whims. The company songs, the daily white shirts, the polish and pomp of corporate ceremonies - all of them were manifestations of Watson's own overcompensating insecurities. An awkward young man from a family with little money, he started out in a career that was the punchline of countless American jokes: the traveling salesman. Not until he was hired in 1896 by the National Cash Register Company in Dayton, Ohio, did Watson start to acquire the poise and polish that he would demand of his own executives decades later. But his career at "the Cash," under the tutelege of its chairman, John H. Patterson, was very nearly his ruin. National Cash Register had a virtual monopoly in the manufacturing and sale of its product, which was becoming increasingly popular among American retailers. Unfortunately, the machines were built so solidly that they rarely wore out. Companies selling secondhand cash registers began to steal business from it. So, in 1903, Patterson drafted Watson to run an elaborate scam. After ostensibly resigning from the company, Watson set up a chain of used cash register stores that was secretly backed by National Cash Register. By paying more for secondhand machines and selling them for less, Watson drove virtually all of Patterson's competitors out of business. He seems never to have doubted the legality of what he was doing. But when an angry ousted executive started talking to the Justice Department, the scheme figured in a 1912 federal grand jury indictment of Patterson and more than two dozen of his executives, including Watson. In February 1913, Watson, Patterson and all but one of the other executives were convicted of criminal antitrust violations. Watson, newly married, faced up to a year in prison. Somehow, in 1914, he nevertheless persuaded an unreconstructed trust-builder named Charles Ranlett Flint to hire him to try to save a rickety business-machine trust that Flint had assembled in 1911. The conglomerate included the Computing Scale Company of America, which made scales that calculated the price of products sold by weight; the International Time Recording Company, which made the time clocks on which workers punched in for the day; and the Tabulating Machine Company, which used punched holes in rectangular cards to sort information - "the forefathers of mainframe computers," notes Mr. Maney, a technology columnist for USA Today. FLINT called this ailing hodgepodge the Computing-Tabulating-Recording Company. And in a remarkable decision - one cannot imagine it being replicated in this post- Enron era - he hired the energetic and supremely confident convicted felon, Thomas J. Watson, to bring the company back to life. Watson, whose conviction was later overturned, succeeded beyond anyone's imagination, except his own. Seeing the future in his little tabulating-machine company, he invested lavishly in research and expanded wildly, even in the face of the Depression. Mr. Maney observes that "Watson borrowed a common recipe for stunning success: one part madness, one part luck, and one part hard work to be ready when luck kicked in." The book draws on extensive corporate records to capture Watson's self-absorbed monologues to his senior executives, giving the reader an immense sympathy for the men and women who endured them. With I.B.M.'s cooperation, Mr. Maney seems to have inspected every letter, memorandum and index card that passed through Watson's hands. But the bulkiness of the research only occasionally breaks through the elegant fabric of the storytelling. Watson - a tyrant in the boardroom, a charmer on the dance floor, a sponge for sycophantic flattery, a genius at selling an idea - emerges as an infuriating, sometimes pathetic but always fascinating business icon. For those who loved "Father, Son & Co.," this is an essential and readable companion book. Call it "I.B.M.: The Prequel." (New York Times, May 12, 2003) IBM for decades had a distinct corporate personality, and the leader in driving that culture was Thomas Watson, Sr. Other books have described this irascible man, yet this biography by a technology journalist uses recently discovered and wonderfully detailed corporate log books to flesh out his contradictory persona. Watson was a short-tempered tyrant who surrounded himself with yes-men and managed an increasingly complicated company by instinct. Yet he inspired loyalty and enthusiasm through his relentless optimism and willingness to hire ordinary young people and give them a chance. He made IBM one of the first companies to accept women in its training programs, in the1930s no less. And when managers resisted hiring the first women graduates of the programs, he angrily fired every man who graduated the same year. Maney notes that IBM's dominant position in a booming industry may have played a large part in persuading employees to tolerate Watson's unpredictable behavior. But the author's delightful anecdotes showcase the quirky, human side of what became a major knowledge-based company. (Harvard Business Review, May 2003) "...excellent use of transcripts...should be recommended reading for anyone who seriously wants to be a business mogul..." (Economist, 10 May 2003) "...formidable in its research, vivid, insightful and often hilarious..." (Management Today, June 2003) "...an intriguing study of the man who made IBM, Thomas Watson..." (New Scientist, 7 June 2003) "Maney, a USA Today technology columnist, has written a superb biography of Thomas Watson Sr., who took over the small Computer-Tabulating-Recording (C-T-R) Company in 1914 and fashioned it into the giant corporation we know today as International Business Machines (IBM). Watson had come to prominence for his work at National Cash Register (NCR), but owing to his involvement in a federal antitrust case, was forced out of his job. This might have destroyed a lesser man, but not Watson, who quickly moved on to C-T-T. A lifelong salesman, Watson always paid close attention to his company's customers, but he also felt that employees were equally important, offering high wages and good benefits. Although his management style was often regarded as imperious, he is credited with founding IBM's famous corporate culture, which enabled the company to succeed. As he aged, be became increasingly stubborn and brooked no dissent, which led to some terrible misjudgments, most notably his involvement with IBM's German subsidiary and receipt of a medial fromTable of ContentsForeword. Introduction. Prologue. Chapter 1: Maverick Kindling. Chapter 2: Lit by Flint. Chapter 3: A Mess Spelled C-T-R. Chapter 4: Bringing Up Baby IBM. Chapter 5: Daring and Luck. Chapter 6: Friends, Heroes, Sycophants. Chapter 7: Enemies and Delusions. Chapter 8: King and Castle. Chapter 9: Watson the Second. Chapter 10: Watson's War. Chapter 11: Old Man, New Electronic Age. Chapter 12: World Conquest. Chapter 13: The Maverick and His Humanity. Chapter 14: Generations After. Selected Bibliography. Notes. Index.

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Book SynopsisHere is the first unauthorized and in-depth look at IBM''s recovery and the man who is leading it, Louis V. Gerstner, Jr. Since joining IBM in 1993, Lou Gerstner has presided over one of the most remarkable comebacks in business history, taking IBM from an $8 billion annual loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become a superstar of business, recognised three years consecutively by Vanity Fair as one of the top American movers-and-shakers, although he remains an elusive and guarded public figure. Garr''s account is drawn from more than 150 interviews and hundreds of pages of documents, with unprecedented access to current and former IBM employees, and has already received enthusiastic reviews (see reviews section - more to follow).Trade Review"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louis' court.", , , The Guardian#Table of ContentsChapter 1 - A Brand Guy in the Information Age Chapter 2 - Would Anyone Want This Job? Chapter 3 - A New Man in Armonk Chapter 4 - First Months, First Moves Chapter 5 - A Vertical Version of Reality Chapter 6 - The Making of a CEO Chapter 7- Seismic Shakes in Big Blue's Culture Chapter 8 - Two Camels in Front of a Pizza Hut Chapter 9 - That Strange, Elusive PC Company Chapter 10 - At War with the Evil Empire Chapter 11 - Gerstner Grabs for Groupware Chapter 12 - A Shifting Wind in Armonk Chapter 13 - New Images in the House that Lou Built Chapter 14 - Leadership - At Home and Abroad Chapter 15 - Network Computers and Big Blue's Servers Chapter 16 - A Loss Leader Even Lou Can Live With Chapter 17 - There's No Place to Hide Full Disclosure Notes Bibliography Index

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Book SynopsisStrategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.Table of ContentsPreface xv Acknowledgments xvii Chapter 1: Introduction 1 The Environment in Which Technology-Intensive Businesses Operate 3 Complex and Dynamic Market Chains 3 Network Effects 5 Speed of Change is High 6 Blurred Market Boundaries 7 Markets and Competition Are Global 8 Strategic Market Planning in a Technology-Intensive Business 10 Who Should Be Involved in the Process? 10 Planning Builds Mental Models 10 Planning Process Must Be Iterative and Continuous 11 Planning Process Must Be Integrative 12 Winning Market Leadership: An Integrated Approach 12 Choose the Arena 13 Identify Potentially Attractive Opportunities 14 Understand the Market 16 Assess Resources and Competencies 16 Understand the Competitive Challenge 17 Make Tough Strategic Choices 19 Plan Key Relationships 21 Complete the Winning Strategy 22 Understand the Profit Dynamic 23 Implement the Chosen Strategy 23 What Is Different About This Book? 24 Integrated Planning Process 24 Process Applies to New or Existing Business Opportunities 24 Process Is Designed for Managers 25 Chapter 2: Choose the Arena 27 Introduction 27 Crucial First Step in the Planning Process 29 Strategic Business Unit (SBU) 29 Existing Market Opportunities 30 New Market Opportunities 31 Define the Arena 34 Customers Served 34 Applications/Functionality Provided 36 Technologies/Competencies Used 36 Value-Adding Role 37 Strategic Drivers and Strategic Paths 37 Driving Force 37 Strategic Path 38 Next Step: Identify the Potentially Attractive Opportunities in the Business Arena 40 Chapter 3: Identify Attractive Opportunities 43 Introduction 43 Identifying Potential Market Opportunities 43 Benefits of Thinking About Market Segments Early in the Process 46 Segmenting a Market 46 Possible Segmentation Bases 47 Segmentation Process 51 Targeting Issues 52 Market Segment Attractiveness 54 Determining the Attractiveness of a Market Segment 55 Understanding Choices Among Market Chain Opportunities 65 Market-Driving Opportunities 66 Exploiting Environmental Change 67 Sources of Discontinuities or Breakpoints 68 Next Step: Developing a Deeper Understanding of the Market Opportunities 70 Chapter 4: Understand the Market 71 Introduction 71 Adoption of New Products 72 Types of Innovations 73 Technology Adoption Life Cycle 74 Adopter Categories 75 Driving the Adoption Process 77 Achieving Market Leadership 82 Whole Product or Complete Solution 83 Understanding Buyer Choice/Rejection Behavior 84 Decision-Making Unit 85 Choice Criteria 86 The Choice/Rejection Process 88 Market Chains 93 Choices Among Market Chains 93 Market Chain Dynamics 96 Market Chains as a Series of Choice/Rejection Processes 98 Next Step: Assessing Your Resources and Competencies 99 Chapter 5: Assess Resources and Competencies 103 Introduction 103 The Process of Assessing Resource/Competency Fit 104 Core Competencies 105 What Is a Core Competency? 105 What Is a Constraining Incompetency? 108 Identifying Core Competencies 109 Identifying Your Organization’s Core Competencies 110 Managing Core Competencies 111 Should You “Make” or “Buy” Strategic Activities Associated with Core Competencies? 112 Customer Value and Profit Creation Model 113 Mapping Competencies and Customer Requirements 114 Assessing a Market Opportunity: Fit With Core Competencies 115 Next Step: Understanding the Competitive Challenge 120 Chapter 6: Understand the Competitive Challenge 123 Introduction 123 Process of Competitive Analysis 125 Issues in the Competitive Analysis Process 126 Identification of Competitors 126 How Do They Compete? 128 How Are They Doing Now? How Will They Do in the Future? 134 Analysis of Strategy Driving Forces 137 Pulling the Competitive Information Together 141 Actions-Consequences-Evidence (ACE) Framework 141 Next Step: Making the Tough Choices 142 Chapter 7: Make Tough Strategic Choices 145 Introduction 145 Strategic Issues 147 What Is a Strategic Issue? 147 How Many Strategic Issues? 148 Types of Strategic Issues 148 Developing a Winning Strategy for an Opportunity 149 Cost Leadership 149 Differentiation 151 Strategic Breakpoint 153 Risks of Adopting a Differentiation Strategy 155 Sustaining the Competitive Advantage 157 Convergence of Cost Leadership and Differentiation 158 Selecting the Portfolio of Opportunities 159 Balance Market Attractiveness and Ability to Win 159 Displaying the Portfolio of Opportunities 160 Making Clear Strategic Choices 163 Next Step: Managing Critical Relationships 165 Chapter 8: Manage Critical Relationships 167 Introduction 167 Why Are Relationships Critical? 168 The Market Web 170 A Generic Market Web and an Example 171 A Managerial Perspective on Market Webs 174 Market Webs as Value-Creating Systems 174 Evolution of the Market Web 175 Managing Critical Relationships 176 Market Chain Strands 177 Customer and Supplier Relationships 177 Off-Market Chain Strands 178 Formal and Informal 178 Collaborative Product Development Alliances 179 Co-Marketing Alliances 179 Horizontal Selling Alliances 180 Knowledge and Influence Strands 181 Knowledge Strands: Learning From Others in the Web 181 Influence Strands: Affecting Choice/Rejection Processes 182 Value-Added Partnerships: A Key Relationship Form 183 Partnering Success Factors 184 Managing “Sticky” Strands in the Web 187 Relationships and the Market Opportunity 189 The Opportunity 189 The Winning Strategy 190 Next Step: Completing the Winning Strategy 190 Chapter 9: Complete the Winning Strategy 193 Introduction 193 A Framework 193 Define a Clear Competitive Position in the Opportunity 195 Complete the Total Product/Service Solution 196 Plan to Gain Market Chain Commitment 198 Basic Issues 199 Work Through Pricing Challenges 200 The Impact of Context 201 Pricing Objectives 202 Other Challenges 206 Plan to Influence Customers and End Users 209 Customer Interface Strategies 209 Advertising and Promotion 212 Apply Strategic Thinking to Emerging Challenges 213 Evaluate the Current Strategy 214 Are You Going After an Attractive Market Opportunity? 215 Can You Win with Your Proposed Strategy? 216 If You Win, Will It be Worth It? 218 Other Considerations 219 Detail and Use the Plan 220 Next Step: Understanding the Profit Dynamic 221 Chapter 10: Understand the Profit Dynamic 223 Introduction 223 The Profit Dynamic 224 The Drivers of Positive Cash Flow: Total Margin Generated 225 Negative Cash Flow Drivers: Fixed Costs and Investments 226 Cash Flow Profiles 227 The Profit Dynamic 228 An Alternative Form of the Profit Dynamic 230 Locating Key Sensitivities in the Profit Dynamic 231 New Product Opportunities and the Profit Dynamic 234 The Critical Importance of Adoption Rate 235 Applying the Profit Dynamic to Individual Customers 238 Product-Service Integration and the Profit Dynamic 239 Integrated Product-Service Opportunities 239 Management of the Integrated Product-Service Profit Dynamic 241 Managing the Profit Dynamic in Market Chains: Creating Strategic Leverage 242 Identifying Points of Strategic Leverage 242 Strategic Leverage and Adoption Rates 244 Next Step: Implementing the Strategy 244 Chapter 11: Implement the Winning Strategy 247 Introduction 247 A Process for Managing Implementation 252 The Case for Change 254 The Need for Strategic Change 254 Types of Change 256 Specification of the Implementation Plan 259 The Questions 260 The Challenge 263 Communicating Implementation 264 Monitoring Implementation 267 Conclusion 268 Chapter 12: The System that Makes the Process Happen 271 Introduction 271 Planning Systems 272 Need for Planning Systems 274 Design of a Planning System 276 Factors Influencing the Design of a Planning System 276 Major Planning System Design Decisions 278 No One Right Planning System 282 Balanced Interaction 284 Planning System in a Large, Sophisticated Company 285 Overview of the Planning System 286 Cycle One: Develop Options for SBU 286 Cycle Two: Detailed Planning for Selected Option 288 Cycle Three: Develop Budgets and Detailed One-Year Operating Plan 289 Implementation and Monitoring 289 An Effective Strategic Market Planning Process 290 Is Both Integrated and Iterative 290 Is Question Driven 291 Combines Hard Data with Soft Intuitive Judgment 291 Focuses on Implementation 291 Recognizes That the Process Is as Important as the Plan 292 Encourages Managers to Say No 292 Challenges Industry and Company Norms 294 Key Success Factors in an Effective Planning System 294 Effective Teams 295 Supportive Corporate Culture 297 Integration with Other Key Processes 298 Key Support Systems in Place 299 Conclusion 300 Index 303

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Book SynopsisTechnology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand. Putt''s Law Early Praise for Putt''s Law and the Successful Technocrat: This is management writing the way it ought to be. Think Dilbert, but with a very big brain. Read it and weep. Or laugh, depending on your current job situation. Spectral Lines, IEEE Spectrum, April 2006 It''s a classic. It reads at first like humor, but one eventually realizes that it''s all true. The first edition changed my life. I loaned my copy to a subordinate at IBM, and he didn''t return it to me until he was my boss. Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of Engineering, and IEEE Fellow Putt''s humor ranges from sharp to whimsical and is always on target. Readers will be reminded of many personal experiences and of lessons in life they wish they hadTrade Review"If you like Dilbert, you'll love 'Putt's Law and the Successful Technocrat.'" (Phil Windley's Technometria, March 14, 2007) "...humorous at times, cynical at times, this book is a must read for those interested in understanding how some technocrats got up in technological hierarchies." (PerlMonks, December 29, 2006) "The book remains an enjoyable and worthwhile read for anyone affiliated directly or indirectly with high-tech industry." (IEEE History Center Newsletter, November 2006) "Although Putt's Law is an excellent read for those of us who grew up working in technology companies, it should be required reading in colleges and universities. I refer to both engineering and management programs." (Chip Scale Review, August/September 2006) "...contemporary and apropos...Putt is a veritable fountain of wisdom." (Civil Engineering, July 2006) "The book is clever and gently humorous…" (Computing Reviews.com, February 13, 2006)Table of ContentsPreface Part One: Putt’s Primer Putt’s Law and Corollary 3 Two Laws of Crises 11 The Law of Failure and Putt’s Ploy 19 Three Laws of Innovation 25 Exuberance 33 Part Two: The Successful Technocrat Innovation 39 Success 45 A Lucky Engineer 49 Genesis of a Manager 53 Ph.D.-itis 55 Jargonese 59 Acknowledgments 63 Publish and Perish 67 Where the Money Is 71 Tools of the Trade 75 Thank You, Dr. Sharp 79 Part Three: Basic Putt Laws of Innovation Management 87 Four Laws of Advice 93 The Consultant’s Law 99 Five Laws of Decision Making 105 Laws of Communication 113 Laws of the Information Age 117 Information Technology Laws 121 Part Four: Advanced Topics Project Selection 131 Survival 135 Evaluating Ideas 139 Punishment and Reward 145 Can Putt’s Law Be Broken? 149 Putt’s Corollary to Murphy’s Law 153 Part Five: Putt’s Canon Putt’s Primer 159 Basic Putt 163 Advanced Topics 169

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Book SynopsisThis handbook presents simple techniques for the analysis and management of risk and uncertainty. Primarily for those in IT but of relevance to any project-based business, the text assumes no more than a basic knowlege of Lotus 123 or Excel.Table of ContentsProject Risk Assessment. Modelling and Simulation. Cost Risk. Schedule Risk. Business Forecast Risk. Alternative Techniques and Tools. References. Index.

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Book SynopsisThrough a series of stories, this title walks through a job lifecycle, starting with the job search and finishing with the realization it might be time to look again. It helps you handle the various baffling circumstances you experience at work, including how to understand your boss with the chapter on manager management.

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Book SynopsisPresents the map of Internet domains in the world, by country, by region, by city, and for the United States, by neighborhood. This book demonstrates the spatial concentration of the Internet industry. It demonstrates how venture capitalists' abilities to create and use tacit knowledge contributes to the clustering of the internet industry.Trade Review“This book is a welcome addition to the burgeoning literature on the geography of the information society ... The parallels drawn to related booms and busts of earlier eras demonstrate that the novelty of the ‘new’ economy is as mythical as the ‘end’ of geography in the information age.” Eric Sheppard, University of Minnesota "Traces the Internet industry from its beginnings … the best picture yet of the Internet boom of the 1990s, its decline in 2000 and 2001, and its stability and slower growth since.” Edward J. Malecki, The Ohio State University “An authoritative and engaging account of contemporary urban-regional economic development in the information age, that has real explanatory power much like Jean Gottmann’s Megalopolis had in the 1960s. The Geography of the Internet Industry deserves a place on the reading lists of anyone serious about understanding the recent past of the Internet.” Martin Dodge, University College London “I urge everyone who has a chance to read this book because it is fluent and well constructed, especially given that it is based on a thesis. Unlike most theses, the joins do not show, and this makes for an exciting journey through its pages.” Michael Batty University College LondonTable of ContentsList of Figures. List of Tables. List of Maps. Series Editor's Preface. Acknowledgments. 1 Uncovering the Geography of the Internet Industry. 2 Origins and Shape of the Internet. 3 Mapping the Internet Industry. 4 Economic Clusters, Knowledge Management and Venture Capital. 5 Connecting Venture Capital to the Geography of the Internet Industry. 6 Finance and the Brokering of Knowledge. 7 Foundation for the Dot-com Boom. 8 Panning for Digital Gold. 9 Dot-com Hangover?. Bibliography. Appendix A – Measuring The Internet Industry. Appendix B – Interview Methodology and Geographic Definitions. Notes. References. Index.

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Book SynopsisTed Lewis delivers a first-hand account of the changing computer industry, a story of Microsoft and the Silicon Valley. Lewis maps the history of computing from 1990 to 2000, a tale of greed and emotion in the fastest growing, mainline industry of the world. In this compilation of columns from Computer, IEEE Internet Computing, and Scientific American, Lewis tries to predict and explain the chaos of Silicon Valley. This book reports the author''s personal history through the early 1990''s to the end of the decade. These stories often try to predict or explain the chaos of Silicon Valley. Lewis analyzes the high-technology industry and its constant change amid turmoil and upheaval. He also examines the art of software development and deals with innovation and the emergence of a techno-society. The book does not promise any answers, but rather concludes this short journey into the recent past with a number of provoking ideas about the future of hi-tech.

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Book SynopsisTransnational Culture in the Internet Age draws on a range of disciplines to examine new approaches to regulating communications and cultural production.Table of ContentsContents: Introduction: Navigating in the Dark When Bits Have No Borders Sean A. Pager and Adam Candeub 1. The Challenge(s) of Cyberlaw David G. Post 2. Copyright, Culture and the Cloud Daniel J. Gervais 3. Addressing ‘Libel Tourism’ Lili Levi 4. YouTube from Afghanistan to Zimbabwe: Tyrannize Locally, Censor Globally Hannibal Travis 5. Balkanizing the Internet Kevin W. Saunders 6. Timid Liberalism: A Critique of the Process-Oriented Norms for Internet Blocking Milton Mueller 7. Internet Creativity, Communicative Freedom and a Constitutional Rights Theory Response to ‘Code is Law’ Christoph B. Graber 8. Diminished, Enduring, and Emergent Diversity Policy Concerns in an Evolving Media Environment Philip M. Napoli 9. Cultural Protectionism 2.0: Updating Cultural Policy Tools for the Digital Age Mira Burri 10. Copyright, Complexity, and Cultural Diversity: A Skeptic’s View Michal Shur-Ofry 11. The Nigerian Film Industry and Lessons Regarding Cultural Diversity from the Home-Market Effects Model of International Trade in Films Mark F. Schultz 12. Digital Content Production in Nigeria and Brazil: A Case for Cultural Optimism? Sean A. Pager 13. Decolonizing Networked Technology: Learning from the Street Dance Larisa Mann 14. Balancing Act: The Creation and Circulation of Indigenous Knowledge and Culture Inside and Outside the Legal Frame Kimberley Christen 15. Localism as a Production Imperative: An Alternative Framework for Promoting Intangible Cultural Heritage Jon M. Garon 16. Cross-Country Comparison of Audience Tastes in Hollywood Movies: Cultural Distance and Genre Preferences W. Wayne Fu 17. Protecting and Promoting National Cultures in a World Where Bits Want to Flow Freely Sang Yup Lee and Steven S. Wildman Index

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Book SynopsisThe Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows.Trade Review'The Internet has transformed many fundamental economic facts of life and business, but it is challenging to catalogue them all. This topic deserves a comprehensive handbook, and the editors delivered. The chapters are engaging and lucid, and cover a wide range of topics. The editors were not shy about spanning boundaries between technical detail, economic analysis, and policy relevance. This is a great resource for any modern scholar of the Internet.' --Shane Greenstein, Harvard Business School'The Handbook provides an outstanding insight on understanding all kinds of businesses carrying over the information super-highway called the Internet.' --Science and Public Policy'This handbook has the laudable aim of providing an original map of research in the Internet Economics field. It succeeds in this thanks to the editors' inclusion of theoretical perspectives ranging from the mainstream to institutional and evolutionary economic theory, complex adaptive systems theory, and critical political economy. . . Readers will gain insight into the limitations of the questions that are asked within different economic traditions, but importantly, also into what can be revealed by these theories and empirical methods. Media and communication scholars, not just those with an interest in media economics, will come away from engagement with this handbook with a good understanding of the assumptions underpinning the contributions economists are making to contemporary debate about the consequences of the continuous evolution of digitally mediated markets.' --European Journal of CommunicationTable of ContentsContents: Preface 1. The Economics of the Internet: An Overview Johannes M. Bauer and Michael Latzer PART II THEORETICAL FOUNDATIONS 2. The Industrial Organization of the Internet Günter Knieps and Johannes M. Bauer 3. The Internet as a Complex Layered System Stephen J. Schultze and Richard S. Whitt 4. A Network Science Approach to the Internet Volker Schneider and Johannes M. Bauer 5. Peer Production and Cooperation Yochai Benkler 6. The Internet and Productivity Carol Corrado and Bart Van Ark 7. Cultural Economics and the Internet Christian Handke, Paul Stepan and Ruth Towse 8. A Political Economy Approach to the Internet Patricia Mazepa and Vincent Mosco PART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE 9. Competition and Antitrust in Internet Markets Justus Haucap and Torben Stühmeier 10. The Economics of Internet Standards Stanley M. Besen and George Sadowsky 11. The Economics of Copyright and the Internet Sacha Wunsch-Vincent 12. The Economics of Privacy, Data Protection and Surveillance Ian Brown 13. Economics of Cybersecurity Hadi Asghari, Michel Van Eeten and Johannes M. Bauer 14. Internet Architecture and Innovation in Applications Barbara Van Schewick 15. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms Cristiano Antonelli and Pier Paolo Patrucco 16. Interconnection in the Internet: Peering, Interoperability and Content Delivery David D. Clark, William H. Lehr and Steven Bauer PART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES 17. Internet Business Strategies Johann J. Kranz and Arnold Picot 18. The Economics of Internet Search Hal R. Varian 19. The Economics of Algorithmic Selection on the Internet Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein 20. Online Advertising Economics Wenjuan Ma and Steven S. Wildman 21. Online News Lucy Küng, Nic Newman and Robert G. Picard 22. The Economics of Online Video Entertainment Ryland Sherman and David Waterman 23. Business Strategies and Revenue Models for Converged Video Services Yu-Li Liu 24. The Economics of Virtual Worlds Isaac Knowles and Edward Castronova 25. Economics of Big Data Claudio Feijóo, José-Luis Gómez-Barroso and Shivom Aggarwal PART IV PAST AND FUTURE TRAJECTORIES 26. The Evolution of the Internet: A Socioeconomic Account D. Linda Garcia 27. From the Internet of Science to the Internet of Entertainment Eli M. Noam Index

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Book SynopsisThis cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizationsâ digital marketing strategies can be developed and implemented.Trade Review‘A great choice for a digital marketing textbook: a useful introduction for both practitioners and students. Equipped with practical examples and frameworks, Digital Marketing Strategy covers both strategic and tactical sides of digital marketing, which are discussed through the innovative MRACE (Measure, Reach, Act, Convert, Engage) model. Offering useful insights into digital marketing work, from strategic planning to daily operation, I recommend this book for students and educators.’ -- Joni Salminen, University of Vaasa, FinlandTable of ContentsContents: PART I STRATEGIC ANALYSIS AND PLANNING 1. An introduction to digital marketing 2. Analysis of the digitalized business environment 3. Digital marketing strategy PART II IMPLEMENTING MARKETING STRATEGY IN PRACTICE 4. Implementing strategy using the MRACE® model 5. Digital marketing channels and tools 6. Digital marketing work in practice 7. In closing: the future of digital marketing Bibliography Index

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Book SynopsisThis cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizationsâ digital marketing strategies can be developed and implemented.Trade Review‘A great choice for a digital marketing textbook: a useful introduction for both practitioners and students. Equipped with practical examples and frameworks, Digital Marketing Strategy covers both strategic and tactical sides of digital marketing, which are discussed through the innovative MRACE (Measure, Reach, Act, Convert, Engage) model. Offering useful insights into digital marketing work, from strategic planning to daily operation, I recommend this book for students and educators.’ -- Joni Salminen, University of Vaasa, FinlandTable of ContentsContents: PART I STRATEGIC ANALYSIS AND PLANNING 1. An introduction to digital marketing 2. Analysis of the digitalized business environment 3. Digital marketing strategy PART II IMPLEMENTING MARKETING STRATEGY IN PRACTICE 4. Implementing strategy using the MRACE® model 5. Digital marketing channels and tools 6. Digital marketing work in practice 7. In closing: the future of digital marketing Bibliography Index

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Book SynopsisRecognizing how the lines between digital and traditional forms of entrepreneurship are blurring, this forward-thinking book combines digital technology and entrepreneurship perspectives to advance knowledge on this paradigm-shifting typology of entrepreneurship.Trade Review‘Digital technologies have fundamentally reshaped entrepreneurship. Uniquely and deeply informed by both scholarship and business practice, this book offers an up-to-date account of entrepreneurship in the digital age while addressing sub-topics of great contemporary interest, such as disruption, external enablement, design thinking, and the process nature of venture creation.’ -- Per Davidsson, QUT Business School, Australia and Jönköping International Business School, Sweden‘Nzembayie and Buckley have provided a digital entrepreneurial process model to guide digital entrepreneurs in this volatile, uncertain, complex and ambiguous (VUCA) world of the 21st century. That their model is grounded in an action research design provides an invitation for other digital entrepreneurs to exploit their experience in like rigorous, reflective and relevant action design research processes to advance the growth of digital ventures.’ -- David Coghlan, University of Dublin Trinity College, IrelandTable of ContentsContents: Preface 1. Digital entrepreneurship: context and conceptualization 2. Theories of the entrepreneurial process 3. Conceptualizing the digital entrepreneurial process 4. External enablers and barriers to digital entrepreneurship 5. Pragmatic model of digital new venture creation 6. Synopsis: digital new venture creation and disruption Glossary of terms Bibliography Index

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Book SynopsisThis incisive Research Handbook on Information Systems and Society (ISS) explores the role of Information Systems in contemporary and future societies, outlining the key sectors in which they are used and also examining their potential negative impacts, such as privacy violations, fake news and hate speech.

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Book SynopsisTrade Review‘This book highlights the diversity and dynamism of digital entrepreneurship. Through case studies drawn from multiple industries and different countries, including the Global South, readers are introduced to the challenges and opportunities associated with digital technologies. These are varied, as are the tools that the book provides to help readers understand how the cases developed. Through combining the cases and tools, what emerges is a rich set of insights into digital entrepreneurship, enabling readers to develop their analytical skills and further their understanding of this area.’ -- Jason Whalley, University of Northumbria, UK‘Digital entrepreneurship has such a broad scope that it is sometimes difficult to discern what is being talked about when we hear this term. The present collection brings together a series of concrete case studies that delve into the details of what digital entrepreneurship means in practice and in specific contexts. This collection provides a valuable resource to entrepreneurship educators that want to provide their students with tangible and well-researched accounts from the real-world trenches of digital entrepreneurship.’ -- Mohammad Keyhani, University of Calgary, CanadaTable of ContentsContents: Introduction to Cases on Digital Entrepreneurship: digital entrepreneurship as digital transformation xvii Luca Iandoli and Carmine Gibaldi 1 What do my customers really want? Pivoting digital technology and business models in emergency response management 1 Cesar Bandera and Katia Passerini 2 The dark side of a student online startup 11 Michael Dominik 3 E-Bro APS: opportunities and challenges for digital social entrepreneurs 24 Ada Scupola 4 The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources 35 John DiMarco 5 Agroads case: technological solutions for the agricultural sector 45 Rubén A. Ascúa, Andrea Minetti and José A. Borello 6 Leveraging collaboration between academic research and SMEs to support digital transformation in the agri-food Italian industry: the case of Santomiele 58 Roberto Parente, Rosangela Feola and Ricky Celenta 7 Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification 75 Anna Sörensson and Maria Bogren 8 Escaping the “tortoise shell paradox”: digitalization and servitization in the green building construction industry – the case of Marlegno 90 Davide Gamba, Tommaso Minola and Matteo Kalchschmidt 9 The case of Dodo Pizza: how a Russian pizza making startup transformed itself into a thriving digital company 102 Dmitry Katalevsky 10 Digital entrepreneurship for influencer marketing: the case of Buzzoole 116 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo 11 Between agility and growth: (re-)designing the IT landscape of a digital gazelle in the online marketing industry 130 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews 12 Lenali, the first audio social media: the Malian app empowering small-business owners 145 Katia Richomme-Huet and Odile De Saint Julien Chapter 1: teaching notes 160 Cesar Bandera and Katia Passerini Chapter 2: teaching notes 165 Michael Dominik Chapter 3: teaching notes 173 Ada Scupola Chapter 4: teaching notes 180 John DiMarco Chapter 5: teaching notes 184 Rubén A. Ascúa, Andrea Minetti and José A. Borello Chapter 6: teaching notes 190 Roberto Parente, Rosangela Feola and Ricky Celenta Chapter 7: teaching notes 201 Anna Sörensson and Maria Bogren Chapter 8: teaching notes 205 Anna Sörensson and Maria Bogren Chapter 9: teaching notes 214 Dmitry Katalevsky Chapter 10: teaching notes 225 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo Chapter 11: teaching notes 230 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews Chapter 12: teaching notes 238 Katia Richomme-Huet and Odile De Saint Julien index

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Book SynopsisWith this practical book, system architects, software engineers, and systems solution specialists will learn how enterprise blockchain provides permanent provenance of AI, removes the mystery, and allows you to validate AI before it's ever used.

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Book SynopsisPublish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you''ll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell yoTable of ContentsIntroduction 1 Part I: Getting to Know E-Books 7 Chapter 1: Introducing E-Book Basics 9 Chapter 2: Joining the E-Book Revolution 17 Chapter 3: The Minimum You Must Do to Write an E-Book 29 Part II: Creating Your E-Book 41 Chapter 4: Formatting Your E-Book Manuscript in Word 43 Chapter 5: Designing a Professional E-Book Cover (Without Spending a Fortune) 63 Chapter 6: Creating an Instant E-Book Using a PDF File 81 Chapter 7: Creating an Interactive E-Book with iBooks Author 89 Chapter 8: Creating MOBI or EPUB Files with Calibre 97 Part III: Creating Your Website 109 Chapter 9: Using WordPress to Set Up a Website or Blog 111 Chapter 10: Crafting an Effective Sales Page for Your E-Book 129 Part IV: Selling Your E-Book 145 Chapter 11: Pricing Your E-Book Effectively 147 Chapter 12: Using E-junkie to Sell and Deliver Your E-Book 161 Chapter 13: Listing Your E-Book on Amazon’s Kindle Direct Publishing 173 Chapter 14: Using Smashwords to Distribute Your E-Book to Other Retailers 191 Part V: Marketing Your E-Book 205 Chapter 15: Marketing Your E-Book via Amazon and Other Online Stores 207 Chapter 16: Promoting Your E-Book on Facebook and Twitter 217 Chapter 17: Promoting Your E-Book on Goodreads 231 Chapter 18: Using Blogs and E-Mail Lists to Promote Your E-Book 241 Part VI: The Part of Tens 255 Chapter 19: Ten Common E-Book Problems — and How to Fix Them 257 Chapter 20: Ten Tips for Editing and Proofreading Your E-Book 267 Chapter 21: Ten Ways to Enhance Your E-Book Sales — or Your Career 275

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Book SynopsisTeaches the basic, yet all-important, data skills required by today's media professionals The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers. Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updTable of ContentsPreface ix 1 Basic Data Analysis 1 Some Example Data 1 An Introductory Tool: Google Sheets 3 Getting the Data into a Google Sheet 4 Getting a Fixed Copy of the Data 9 Formatting the Data 11 Cleaning the Data 12 Planning your Analysis 13 Filtering 14 Calculating 17 Labeling and Tidying Up 21 Sorting 22 Where’s the “Save” Button? 24 Writing About the Analysis Results 24 Recap 26 References 26 2 Data Visualization 27 Preparing Your Data 28 Making a Column Chart 29 Publishing the Chart to the Web 33 Choosing the Right Type of Chart 35 Recap 41 References 41 3 Making Online Maps 43 Downloading a Shapefile 44 Importing the Shapefile into QGIS 45 Examining the Shapefile and Joining it with the Unemployment Data 47 Customizing and Publishing the Map File with Google My Maps 54 Mapping Specific Points with Latitude and Longitude Coordinates 64 Mapping Specific Points with Addresses 73 Making a Map When You Have no Geolocation Data to Import 77 Recap 83 References 84 4 Microsoft Excel and PivotTables 85 Introducing PivotTables 85 Getting Started: Aggregating Contributions by City 89 Using the PivotTable Tool’s “Filters” Box 92 Using the PivotTable Tool’s “Columns” Box 94 Investigating Relatedness 96 Spotting the Absence of a Relationship 105 Downloading Campaign Finance Data from the Federal Election Commission 107 Excel vs. Google Sheets 111 Recap 112 References 113 5 Matching Records with Excel’s VLOOKUP 115 Overview 118 Aggregating each Candidate’s Donations by Source 119 Using VLOOKUP 122 Using Filters to Create a Classification Column 127 VLOOKUP Pitfalls 129 Recap 131 References 131 6 Google Sheets and Inferential Statistics 133 Sampling and Assumptions of Inferential Statistics 134 Getting the Data and Installing the XLMiner Google Sheets Add‐on 136 Computing and Understanding Basic Inferential Statistics 138 Descriptive Statistics and Confidence Intervals 140 The One‐sample T‐test 143 The One‐sample Chi‐square Test 148 Knowing which Test to Use 152 Computing and Understanding Basic Bivariate Statistics 154 Two‐sample T‐tests 154 Chi‐square Analysis of a PivotTable 158 Correlation Between Two Continuous Variables: Regression 164 Recap 169 References 170 7 Other Functions, Tools and Techniques 171 DATE, NOW, and DATEDIF 171 AVERAGE, STDEV, MEDIAN, MIN, MAX 173 RAND 175 LEFT, MID, and RIGHT 175 The “Text to Columns” Wizard 177 CONCATENATE 179 IF and IFS 180 IFERROR 182 COMBIN and PERMUT 183 Google Forms 184 Comparing Numbers Over Time 187 Adjusting for Inflation 187 Adjusting for Population Changes 188 Recap 190 References 190 Index 191

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Book SynopsisThe Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformationusing research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact? If so, this book is for you. You'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impactsand how to measure themright from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investmentEmpirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders,Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.Table of ContentsPractitioner Foreword xiii Academic Foreword xv Preface xvii Acknowledgments xxiii Part I Will Your Digital Transformation (Ever) Pay You Back? 1 1 The Bad and Good Reasons for Your Digital Transformation 3 2 Why Digital Transformation Advice Can Get You Off the Payback Track 9 3 Digital Transformation Payday: A New Framework for Accelerated Payback 19 Part II Five Key Elements Drive Digital Transformation Payback 31 4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 33 5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 61 6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 69 7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 77 8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 85 9 Design/Strategy: The Vacuum in the Majority of Digital Transformations 93 10 End-to-End: Our Framework in Action 99 11 “Smaller” Firm Excursus: David versus Goliath? 107 Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 111 12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 113 13 Predictor Markets: Different Industries Require Different Labors for Payback 127 14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 133 15 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143 Conclusion: How to Keep Your Digital Transformation Paydays Coming 149 Part IV The Science Behind the Book 153 Appendix A: A Lazy Reader’s Guide to Key Digital Transformation Definitions From Practice and Science 155 Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163 Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167 Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173 Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177 Appendix F: Supplementary Analytics for the Fearless 185 References 197 About the Author 207 Index 209

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Book SynopsisTable of ContentsForeword xi Preface xv Introduction xvii Part I The Fable 1 Chapter 1 Getting Started 3 Chapter 2 The Team 15 Chapter 3 Learn and Be Curious— The Tech 29 Chapter 4 The Use Cases— Business Outcomes 71 Chapter 5 The Rabbit Team Plays 121 Chapter 6 Bold Vision and Planning Tools 145 Part II The Application 157 Chapter 7 The Five EmPOWERments Model 159 Appendix A Glossary 207 Appendix B Additional Thoughts on DAOs 213 About the Author 217 Afterword 219 Index 223

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Book SynopsisChoice Outstanding Academic Title for 2023An inside account of gender and racial discrimination in the high-tech industryWhy is being a computer geek still perceived to be a masculine occupation? Why do men continue to greatly outnumber women in the high-technology industry? Since 2014, a growing number of employment discrimination lawsuits has called attention to a persistent pattern of gender discrimination in the tech world. Much has been written about the industry's failure to adequately address gender and racial inequalities, yet rarely have we gotten an intimate look inside these companies. In Geek Girls, France Winddance Twine provides the first book by a sociologist that lifts the Silicon veil to provide firsthand accounts of inequality and opportunity in the tech ecosystem. This work draws on close to a hundred interviews with male and female technology workers of diverse racial, ethnic, and educational backgrounds who are curreTrade Review"France Winddance Twine casts a harsh light on the supposed meritocracy of the tech industry, where Black and Latina 'geek girls' confront painful barriers while their white and Asian coworkers leap over them, thanks to elite connections. It’s not what you know but whom you know and who you are that largely determines success in Silicon Valley—a massive injustice that stifles innovation and calls for new forms of recognition and solidarity." -- Sharon Zukin, author of The Innovation Complex: Cities, Tech, and the New Economy"The first step in dismantling unjust systems is knowing exactly how they operate. In Geek Girls, France Winddance Twine peels back the screen to illuminate the mechanisms that produce and sustain inequality in Silicon Valley. Through innovative research, this book offers conceptual tools that illuminate the way racism, sexism, classism, and casteism stifle opportunity behind the veil of meritocracy. This book should be read by everyone who is committed to broadening opportunity in our deeply stratified world." -- Ruha Benjamin, author of Race After Technology: Abolitionist Strategies for the New Jim Code"Geek Girls explores intersectionality in women's experiences in technology careers, thinking beyond the careers of white, middle class, Indian, or heterosexual women. Twine highlights the real divide between the experiences of white and Asian women in the industry compared to Black women, including the racial advantages they receive through their relationships with white friends and partners. Geek Girls complicates our understanding of race, gender, and sexuality in Silicon Valley" * Maryann Erigha, author of The Hollywood Jim Crow: The Racial Politics of the Movie Industry *"With Professor Twine's sharp eye for detail and compelling testimonials from industry insiders,Geek Girls fully captures what it is like to work as a technically skilled woman in Silicon Valley…is an exceptionally well presented expose of workplace discrimination in the computer and technology industry." * Midwest Book Review *"Geek Girls is a critical, significant sociological work on structural inequality in technology occupations…this book is a must-read for anyone interested in systemic inequality in work and occupations." * Choice *"Twine’s book is an important contribution to this canon of work, but it is also original in that it is a thoroughly sociological study … The book’s rigorous scholarship is presented in a highly accessible style, such that we become drawn into the lives and experiences of many of the ‘Geek Girls’ featured as they attempt to negotiate the ‘dominant White world’ in which they work." * Ethnic and Racial Studies *"Geek Girls should be on everyone’s book list because the injustices described are not going anywhere unless individuals understand where they come from and how they work. Twine tells the story of the nontraditional geek in a comprehensive and thoughtful way that we all would benefit from reading." * Sociology of Race and Ethnicity *

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Book SynopsisAn accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 yeaTrade Review"Branson’s expertise as a teacher as well as a legal scholar makes this thorough analysis accessible and meaningful to professionals at all levels—he combines meticulous research and thorough documentation in a very readable, thought-provoking narrative." -- CHOICE"Of any major industry, technology has the worst record of promoting and retaining female executives… Branson’s book wanders through this paradox and attempts to provide solutions for tech companies." -- Harvard Law Review"Doug Branson has written another terrific book! He has the enviable talent of being an outstanding scholar combined with the journalistic flair of being able to write a great story. The story in question is the lack of women in leadership in the technology industry, but all the analysis equally applies to other sectors. The focus is not on what women need to do differently, but rather on what companies need to do to nurture women in the executive pipeline and ultimately to CEO position. This is a fresh perspective in which Branson draws on theories of leadership, corporate governance and feminism and weaves through his writing many engaging accounts of the women who inhabit the technology industry. It deserves to be read widely by both academics and practitioners." -- Susan Vinnicombe,Professor of Women and Leadership, Cranfield School of Management"This is a crucial book on a crucial subject. Douglas Branson brings a wealth of expertise and research to a field sorely in need of both. The barriers to women in the tech industry are persistent and pervasive, and Branson does masterful work in identifying the greatest challenges and most promising responses. It is neither just nor cost effective for tech companies to fail to take advantage of a talent pool that is increasingly female." -- Deborah Rhode,E.W. McFarland Professor of Law, Stanford University"Professor Doug Branson has been pioneer in research on gender diversity in corporations. In his new book, he turns his attention to the IT industry an industry notable for its many achievements but also for its lack of gender diversity. Professor Branson examines the history of women in IT, evaluates the solutions that have been advanced previously to promote gender diversity in the IT industry (including mandatory quota laws, mentoring, and a greater emphasis on STEM education) and identifies the solutions that he believes have the best prospects of succeeding. Some think the solution lies with women doing more to advance their cause. Professor Branson puts the case that it is the industry that needs to increase opportunities for women. This important book is a call to action by the IT industry." -- Ian Ramsay,Harold Ford Professor of Commercial Law, Melbourne Law School"Branson brilliantly tackles the pervasive and age-old problem of gender inequality in the previously unexplored sector of tech. He does more than just identify whats wrong. He also offers a comprehensive critique of old and new solutions and strategies, identifying those likely to positively impact the trajectory of this sector to make it one in which women thrive." -- Hannah Brenner,California Western School of Law

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Book SynopsisAn accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 yeaTrade Review"Branson’s expertise as a teacher as well as a legal scholar makes this thorough analysis accessible and meaningful to professionals at all levels—he combines meticulous research and thorough documentation in a very readable, thought-provoking narrative." -- CHOICE"Of any major industry, technology has the worst record of promoting and retaining female executives… Branson’s book wanders through this paradox and attempts to provide solutions for tech companies." -- Harvard Law Review"Doug Branson has written another terrific book! He has the enviable talent of being an outstanding scholar combined with the journalistic flair of being able to write a great story. The story in question is the lack of women in leadership in the technology industry, but all the analysis equally applies to other sectors. The focus is not on what women need to do differently, but rather on what companies need to do to nurture women in the executive pipeline and ultimately to CEO position. This is a fresh perspective in which Branson draws on theories of leadership, corporate governance and feminism and weaves through his writing many engaging accounts of the women who inhabit the technology industry. It deserves to be read widely by both academics and practitioners." -- Susan Vinnicombe,Professor of Women and Leadership, Cranfield School of Management"This is a crucial book on a crucial subject. Douglas Branson brings a wealth of expertise and research to a field sorely in need of both. The barriers to women in the tech industry are persistent and pervasive, and Branson does masterful work in identifying the greatest challenges and most promising responses. It is neither just nor cost effective for tech companies to fail to take advantage of a talent pool that is increasingly female." -- Deborah Rhode,E.W. McFarland Professor of Law, Stanford University"Professor Doug Branson has been pioneer in research on gender diversity in corporations. In his new book, he turns his attention to the IT industry an industry notable for its many achievements but also for its lack of gender diversity. Professor Branson examines the history of women in IT, evaluates the solutions that have been advanced previously to promote gender diversity in the IT industry (including mandatory quota laws, mentoring, and a greater emphasis on STEM education) and identifies the solutions that he believes have the best prospects of succeeding. Some think the solution lies with women doing more to advance their cause. Professor Branson puts the case that it is the industry that needs to increase opportunities for women. This important book is a call to action by the IT industry." -- Ian Ramsay,Harold Ford Professor of Commercial Law, Melbourne Law School"Branson brilliantly tackles the pervasive and age-old problem of gender inequality in the previously unexplored sector of tech. He does more than just identify whats wrong. He also offers a comprehensive critique of old and new solutions and strategies, identifying those likely to positively impact the trajectory of this sector to make it one in which women thrive." -- Hannah Brenner,California Western School of Law

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Book SynopsisThere is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company. The call makes intuitive sense. Software, when done right, creates infinite business leverage. It is not a coincidence that 7 out of 10 largest companies in the world are software companies. But how does a company become a software company? This book will? help enterprises transform into a software company.The software-driven future that Marc Andreessen predicted in his now-famous 2011 essay is here but unevenly distributed. While enterprises, and teams within, grasp the software technologies, they lack the context to leverage them - much less understand the fundamental principles that drive the business value from software: What is the real essence of the software-based transformation? If every enterprise is implementing the same technologies, what is the sourceTable of ContentsIntroduction The book is a series of essays exploring 1 or 2 fundamental principles of good software. The first set of essays will cover understanding software technology as a means of producing value. The second set of essays will describe the state-of-the-art process of building software. The third and final set of essays will focus on how people are critical to building great software. Part I: Means Software is a soft technology with leverage similar to money and written language . But enterprises are still figuring out how to harness the potential of this new soft technology. Understanding and mastering software as a means of production is critical to succeeding in the age of software. Chapter 1: Transformation Digital Transformation doesn't come from large and expensive programs to implement newer and better technologies. Instead, the transformation comes from continuously improving at the art of envisioning, building, and shipping software. Chapter 2: Essence The prevailing hypothesis is that enterprises' inability to build good software is due to a lack of capital. It couldn't be further from the truth. The reason enterprises struggle is because they mismanage the complexity of the software development process. Chapter 3: Value "Meeting Stakeholder Requirements", a typical approach for enterprise software programs, is a value-destroying mistake. Good software evolves from adaptive designs which resolve ever-changing user problems. Because users don't want more features, users want their "jobs to be done" . Part II: Process Enterprise software industry is obsessed with implementing best practice processes to build good software. But these processes become an end unto themselves. Understanding the core principles behind these processes can help enterprises to right-size these processes to what they need. Chapter 4: Iteration The currency for creating new value is "working software". But it is easier said than done in an enterprise environment. Building and delivering on progressively shorter planning horizons can get them on a path of iterative learning with “working software”. Chapter 5: Flow A lot of effort in enterprise software goes into managing plans - in estimating effort and deadlines and keeping projects on track. But when value comes from differentiation, the teams must focus on managing the demonstrable flow of value to the users. Chapter 6: Supply Chain Enterprise processes to procure software are extremely slow. By the time the process completes and technology sees action, it is already obsolete. Instead of one-off procurements, a different approach is a consistent supply chain to rent, buy or reuse undifferentiated software components. Chapter 7: Agility Enterprises misunderstand Agility. It isn't about building software fast. Instead, it is about leveraging software's fundamental agility and building solutions that can help an enterprise respond to the accelerating pace of change. Part III: People Following best practices on technologies and processes can result in good software. But the transition from good to great happens when teams are assigned problems and are empowered to create the best solutions within an organizational culture that rewards creativity. Chapter 8: Team Teams build good software, not a collection of resources. Teams develop through long-term shared motivation; from experiencing failures and successes together. When raw material is ideas, like with software, the quality of the team determines the quality of the output. Chapter 9: Culture Culture eats strategy. Therefore, teams need a medium of good culture to thrive. Because innovation always happens within a creative culture, never within a compliance culture. Rigid processes create compliance but dampen creativity. Chapter 10: Management Creative culture requires Creative management. You have to equip and empower teams to solve user and customer problems. And an enterprise must model every important solution attribute within the organization structure first. Epilogue

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Book SynopsisThis book is the Hello, World tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade.

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Book SynopsisHow have state policies influenced the development of Japan''s telecommunications, computer hardware, computer software, and semiconductor industries and their stagnation since the 1990s? Marie Anchordoguy''s book examines how the performance of these industries and the economy as a whole are affected by the socially embedded nature of Japan''s capitalist system, which she calls communitarian capitalism.Reprogramming Japan shows how the institutions and policies that emerged during and after World War II to maintain communitarian norms, such as the lifetime employment system, seniority-based wages, enterprise unions, a centralized credit-based financial system, industrial groups, the main bank corporate governance system, and industrial policies, helped promote high tech industries. When conditions shifted in the 1980s and 1990s, these institutions and policies did not suit the new environment, in which technological change was rapid and unpredictable and foreign produTrade ReviewReprogramming Japan is rich in both detail and insight in analyzing the institutional context within which Japanese high-technology firms operate.... Anchordoguy paints a vivid image of Japan's capitalism and analyzes why Japanese firms have responded so sluggishly to fast-paced technological change.... The general reader will find great satisfaction in Anchordoguy's highly thought-provoking overview of what has gone wring in Japan's variant of capitalism. The specialist will find a wealth of detail, including extensive quotes from key actors in the four sectors semiconductors, computer hardware, software, and telecommunications. * Asian Business and Management *Reprogramming Japan is an engrossing study of why Japan has performed poorly in almost all the information technology industries. In explaining Japan's adherence to communitarian capitalism, Anchordoguy disagrees with analysts who blame a political system that favors entrenched interests. Instead, she argues that the root problem is strong social norms that dictate against market disruption. Her best evidence is a rich body of material from her own interviews with an impressive array of Japanese business and government officials. The real jewels of the book are the quotes from these interviews that reveal Japan’s continued moral ambivalence about competitive markets. * Pacific Affairs *

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Book SynopsisAs threats to the security of information pervade the fabric of everyday life, A Vulnerable System describes how, even as the demand for information security increases, the needs of society are not being met. The result is that the confidentiality of our personal data, the integrity of our elections, and the stability of foreign relations between countries are increasingly at risk.Andrew J. Stewart convincingly shows that emergency software patches and new security products cannot provide the solution to threats such as computer hacking, viruses, software vulnerabilities, and electronic spying. Profound underlying structural problems must first be understood, confronted, and then addressed.A Vulnerable System delivers a long view of the history of information security, beginning with the creation of the first digital computers during the Cold War. From the key institutions of the so-called military industrial complex in the 1950s to STrade ReviewStewart has written an easy-to-read history of computer security. He continues his marvelous story telling, covering human weaknesses, perhaps the most reliable way of gaining access to networks, then to massive data breaches. Altogether, I consider this book very much worth reading. * Login *The author writes in an easily accessible style, allowing the reader to gain a good overview of computer security at various stages of development, from the mid-20th-century events to the late 2010s, and to delve deeper by following the notes at the back of the book (there are over 70 pages of them!). Most topics are covered this way and this lends a curious reader to complement their scientific knowledge with amusing or eye-opening anecdotes. * Cipher Newsletter *A Vulnerable System provides an accessible and engaging overview of many major developments in the history of computer security. It should be useful for teaching courses on the history of computer security, as well as for providing historical perspective to information security practitioners and general readers. * Technology and Culture *Andrew J. Stewart's A Vulnerable System: The History of Information Security in the Computer Age is a comprehensive review of the evolution of information security within the overall context of the remarkable level of information technological advancement in the twentieth century. Using carefully researched sources combined with an insightful analysis, Stewart takes readers on a journey through the history of safeguarding digital systems. * California History *Table of ContentsIntroduction: Three Stigmata 1. A "New Dimension" for the Security of Information 2. The Promise, Success, and Failure of the Early Researchers 3. The Creation of the Internet and the Web, and a Dark Portent 4. The Dot-Com Boom and the Genesis of a Lucrative Feedback Loop 5. Software Security and the "Hamster Wheel of Pain" 6. Usable Security, Economics, and Psychology 7. Vulnerability Disclosure, Bounties, and Markets 8. Data Breaches, Nation-State Hacking, and Epistemic Closure 9. The Wicked Nature of Information Security Epilogue: The Past, Present, and a Possible Future

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Book SynopsisIn Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.Trade Review"John Hennessy is Silicon Valley's gold standard. In both business and academia, he is the true measure of enlightened leadership and rock-solid integrity, paving the way for and acting as inspiration to the new generation of entrepreneurs. It is a cause for celebration that he has finally put his wisdom and experiences into print."—John Chambers, former CEO of Cisco"Leading Matters is a gorgeous, inspirational, and essential handbook for the leaders we all hope to be. John Hennessy shares more than 90 life lessons in leadership -- lessons learned as an entrepreneur, professor, and president of one of the world's great universities. Ranging from artificial intelligence to the arts to the value of empathy, John's stories are a rare gift for the courageous, humble servant leader inside each of us. Now, more than ever, we need this book."—John Doerr, author of Measure What Matters"In this book, John Hennessy shares deep insights gained from a phenomenal career as an engineer, an entrepreneur, and the president of a world-class university. It's an indispensable guide for leaders at every level."—Bill Gates, Bill & Melinda Gates Foundation"For me, John Hennessy is one of the great university presidents. Leading Matters is a must read. As an alumnus, I take great pride that my alma mater had such a leader at its helm. With this great book, he leads us still."—Vartan Gregorian, President, Carnegie Corporation of New York"This book is just like its author: humble, empathetic, courageous and very smart. It tells leaders a hard truth: successful leadership isn't just about confidence or expertise. It also requires the harder-won qualities of humility and empathy. John came by these lessons honestly and is now generously sharing them with a new generation of leaders."—Sundar Pichai, CEO of Google"John Hennessy was a transformational president for Stanford University. In this insightful book, he provides a "how to" guide that will benefit leaders from all walks of life. And it's a good read too -- with wonderful examples of how to marry vision and execution in the face of both challenges and opportunities on the road to change."—Condoleezza Rice, Professor and Former Provost of Stanford University"In Leading Matters, John Hennessy challenges each of us to consider how we can develop our own leadership style. His powerful insights—informed by his long and distinguished tenure as president of Stanford University—are about grounding leadership in empathy, courage, and service. This book is a guide for leading in good and tough times alike—and for helping raise the next generation of leaders."—Sheryl Sandberg, COO of Facebook and Founder of LeanIn.Org and OptionB.Org

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Book SynopsisProvides a new theoretical approach to explore an important issue in platform capitalism.Table of Contents1. Introduction: Context of Digital Monopolies 2. Production, Circulation, and the Science of Forms: Theoretical Foundations 3. Marxian Perspectives on Monopolies 4. Platforms, Advertising, and Users 5. Financialization and Regulation 6. Controlling, Processing, and Commercializing Data 7. Conclusion: Contradictions and Alternatives to Data Commodification

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Book SynopsisAn interdisciplinary volume of essays identifying the impact of technology on the age-old cultural practice of collecting as well as the opportunities and pitfalls of collecting in the digital era. Seminal to the rise of human cultures, the practice of collecting is an expression of individual and societal self-understanding. Through collections, cultures learn and grow. The introduction of digital technology has accelerated this process and at the same time changed how, what, and why we collect. Ever-expanding storage capacities and the accumulation of unprecedented amounts of data are part of a highly complex information economy in which collecting has become even more important for the formation of the past, present, and future. Museums, libraries, and archives have adapted to the requirements of a digital environment, as has anyone who browses the internet and stores information on hard drives or cloud servers. In turn, companies follow the digital footprint we leave behind. Today, collecting includes not only physical objects but also the binary code that allows for their virtual representation on screen. Collecting in the Twenty-First Century identifies the impact of technology, both new and old, on the cultural practice of collecting as well as the challenges and opportunities of collecting in the digital era. Scholars from German Studies, Media Studies, Museum Studies, Sound Studies, Information Technology, and Art History as well as librarians and preservationists offer insights into the most recent developments in collecting practices.Trade Review[T]he theoretical underpinnings, issues raised, and points made throughout the volume are useful beyond their immediate applications. They pose questions of access, data collection, ethics, and economics that will interest scholars of the history of collections, museum studies, digital humanities, library and information sciences, and related fields of literary theory and criticism and media studies. -- J. Decker * CHOICE *Table of ContentsIntroduction: Collecting in the Digital Age - Christoph Zeller 1: Collecting: Defining the Subject - Johannes Endres PART I. Spaces of Collecting 2: Collector as Curator: Collecting in the Post-Internet Age - Boris Groys 3: Should Libraries Still Be Charged with Collecting in a Digital Environment? - Michael Knoche 4: Museums and Collecting as/and Media in the Digital Age - Peter M. McIsaac PART II. Recollection 5: Quality Storage: Collecting as a Technique of Reading - Nikolaus Wegmann 6: Phenomenology of Memory in an Age of Big Data - Clifford B. Anderson 7: Collecting the Cultural Memory of Palmyra - Erin L. Thompson 8: Conservation in the Digital Age - Jessica Walthew PART III. Virtuality 9: Music and the Limits of Collectibility - Rolf J. Goebel 10: Cat Art and Climate Change: Collecting in the Data Anthropocene - Edward Dawson PART IV. Economics 11: Doomed to Collect: Dataveillance as Inner Logic of the Internet - Roberto Simanowski 12: Data Collection in the Age of Surveillance Capitalism - Douglas C. Schmidt Notes on the Contributors Index

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Book SynopsisOpen the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

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Book SynopsisThis book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.Trade ReviewA great guide for professionals and students on building brands through AI.

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Book SynopsisCertifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners. Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.

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Book SynopsisThe pace of innovation in modern times is staggering, and with the time demands of many careers, it is easy to lose touch with current trends. If business professionals do not actively stay up to date with new developments, they can quickly become outmoded in the workplace or unattractive in the job market.Business and Emerging Technologies is an extensive but straight-to-the-point guide designed to get business students and professionals up to speed with an electrifying range of emergent technologies and concepts in the shortest possible time. Readers will benefit from fluid, well-researched reviews of technologies like artificial intelligence, blockchain, cryptocurrencies, quantum computing, augmented reality, 3D printing, and nanotechnology, and will acquire the factual contexts needed to make insightful decisions as these technologies slowly, but surely, pop up in their occupational nexuses.

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Book SynopsisIndustry 4.0 systems use various sensor technologies many that include the integration of RFID.The intent of this book is to provide a sufficient discussion of RFID to enable readers with no prior knowledge to develop a basic understanding of the technology.RFID for the Supply Chain and Operations Professional discusses current applications and specific examples of RFID usage taken from a variety of industries. The appropriate coupling of RFID with other technologies such as global positioning systems (GPS), enterprise resource planning (ERP), IIoT technologies and robotics is discussed as well as an overview of the RFID implementation process.This book will help readers develop an understanding of the capability of the technology to increase an organization's customer responsiveness. In the third edition, the discussion and examples have been updated to reflect the rapid advancement in RFID technology. A new case study and new examples have been added along with updated discussions and projections about RFID technology.

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Book SynopsisStrategy is paramount for successful modern healthcare data management.The healthcare landscape continues to evolve in an effort to accommodate our ever-connected world. A digital healthcare system poses new challenges and exposes existing issues as professionals—like you—strive to solve concerns. This book recognizes the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.It's time to discuss why strategy is important for modern healthcare data management, how strategy can create new business or upscale a business in healthcare data management, and how these tactics assist your business in gaining a competitive advantage.Cut through the frustration generated by the staggering amount of healthcare data currently being created, collected, and distributed—this book will teach you how.This book will help you to understand: Critical types of data How to strategically manage data How to build better patient care Tips for improving performance New ways for your business to thrive And so much more…

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Book SynopsisCompetition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students.In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning.Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of "what makes an education institution different" as they aim to define themselves by fulfilling students' desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

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Book SynopsisBuilding a successful cybersecurity team is no longer optional.Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need.The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies.Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.

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Book SynopsisCryptocurrency EconomicsNew Critical Thinking about Monetary Change and the Development of Information CurrenciesAuthor and Economist Virginia B. Robertson shows how cryptocurrencies and Web3 are disrupting industries and transforming business practices globally, much like the advent of the Internet at the turn of the 21st century. Book is a primer for business owners and forward-thinking executives to learn details of this hard reality of fast-moving change. Readers will learn how to adapt their businesses to survive, and how to implement innovative new strategies that will enable their long-term success.Packed full of original ideas, tips, tactics, and inspiration for business owners this book provides a roadmap for business leaders to navigate the ongoing paradigm shift of decentralized finance and a revolution in new technologies whereby dollars will become a thing of the past.

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Book SynopsisUnderstanding Digital is the Most Critical Skill of the DecadeEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can't all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

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