Provides both technical how-tos as well solid marketing advice on how to sell yo
Table of Contents
Introduction 1 Part I: Getting to Know E-Books 7
Chapter 1: Introducing E-Book Basics 9
Chapter 2: Joining the E-Book Revolution 17
Chapter 3: The Minimum You Must Do to Write an E-Book 29
Part II: Creating Your E-Book 41
Chapter 4: Formatting Your E-Book Manuscript in Word 43
Chapter 5: Designing a Professional E-Book Cover (Without Spending a Fortune) 63
Chapter 6: Creating an Instant E-Book Using a PDF File 81
Chapter 7: Creating an Interactive E-Book with iBooks Author 89
Chapter 8: Creating MOBI or EPUB Files with Calibre 97
Part III: Creating Your Website 109
Chapter 9: Using WordPress to Set Up a Website or Blog 111
Chapter 10: Crafting an Effective Sales Page for Your E-Book 129
Part IV: Selling Your E-Book 145
Chapter 11: Pricing Your E-Book Effectively 147
Chapter 12: Using E-junkie to Sell and Deliver Your E-Book 161
Chapter 13: Listing Your E-Book on Amazon’s Kindle Direct Publishing 173
Chapter 14: Using Smashwords to Distribute Your E-Book to Other Retailers 191
Part V: Marketing Your E-Book 205
Chapter 15: Marketing Your E-Book via Amazon and Other Online Stores 207
Chapter 16: Promoting Your E-Book on Facebook and Twitter 217
Chapter 17: Promoting Your E-Book on Goodreads 231
Chapter 18: Using Blogs and E-Mail Lists to Promote Your E-Book 241
Part VI: The Part of Tens 255
Chapter 19: Ten Common E-Book Problems — and How to Fix Them 257
Chapter 20: Ten Tips for Editing and Proofreading Your E-Book 267
Chapter 21: Ten Ways to Enhance Your E-Book Sales — or Your Career 275
