Graphic design Books

Book SynopsisHybrid brings brands to life across a broad range of sectors. Since 1995, Hybrid has produced intelligent design solutions for clients in Asia, the US and Europe. Some of our areas of expertise include name generation, brand creations, brand development, and environmental graphics. In environmental graphics, we work closely with architects and interior designers to make identities come alive in three dimensional spaces. Hybrid works effectively across all media, taking a holistic view of our clients' brands, and ensuring that our solutions always deliver experiences that connect audiences to our brands.

Read more less

Book SynopsisPRINTABLE is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond. In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences, experimenting with new techniques or being inventive with conventional materials to bring their ideas to life in meaningful and visually impactful ways. Featuring printing experts, printmakers, and creative projects from around the world, PRINTABLE celebrates craftsmanship and serves to inspire those looking to add more character and dimension to their work.

Read more less

Book SynopsisThrough the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values. This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era’s most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters). With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined. This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives. Combined with Volume One—which spans from the field’s very beginnings until 1959—the tomes offer the most comprehensive exploration of graphic design to date.Trade Review“Jens Müller ambitiously traces not only the evolution of an industry, but also the arc of our aesthetics.” * TIME *“Chronicle, treasure of pictures, source of ideas—and above all, great fun.” * spiegel.de *“Graphic design history is a cultural, political, social, and technological history. Since it is impossible to understand one without the other, this book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.” * Steven Heller *

Read more less

Book SynopsisWhite not only plays an important role in Japanese culture in general but also in the work of designer Kenya Hara. In 100 Whites, Hara gives one hundred specific examples of white-such as snow, Iceland, rice, and wax. On the basis of these examples he discusses the importance of white in design-not only as a color but as a philosophy. Hara describes how he experiments with the different whites he mentions, what they mean in the process of his work, and how they influence design today. 100 Whites is the extension of his previously published book White. The new publication explores the essence of white, which Hara sees as symbolizing simplicity and subtlety.

Read more less

Book Synopsis

Read more less

Book SynopsisHow do you divide a line into three? Or five? Or seven? Is there a simple way to marry harmony and geometry? What is the secret diagram alluded to by writers of antiquity? In this groundbreaking book, philosopher Adam Tetlow reveals the long lost Helicon, the master diagram of the ancient arts and crafts.Watch in astonishment as this magical geometric figure produces simple fractions, musical harmonies, Pythagorean triangles, perspective and more. WOODEN BOOKS are small but packed with information. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

Read more less

Book SynopsisA comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the servicTrade ReviewThe book covers a needed niche of bibliography in Service Design and it completely achieves the goal set ... We would recommend it to anyone curious to know more about the field, as an essential introductory book to Service Design or for educators teaching this crucial and exciting discipline. * The Design Journal *Table of ContentsPreface Introduction Part 1: INTRODUCTION TO SERVICES Chapter 1: Defining Services Chapter 2: The Service Economy Chapter 3: Digital Services Chapter 4: Services for Public Interest Chapter 5: The Politics of Service Design Chapter 6: Designing for Services Part 2: THE SERVICE DESIGN PROCESS Chapter 7: Getting Started in the Service Design Process Chapter 8. Research and Analysis Chapter 9. Generating Service Design Concepts Chapter 10. Prototyping, Testing, Iterating Chapter 11. Implementing and Evaluating Services Chapter 12. Service Design Core Capabilities Glossary Bibliography Index

Read more less

Book SynopsisExplore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication. Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today's fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage. Explore this dynamic evolution of visual communication in Iconic: Icons and Pictograms in Design Today.

Read more less

Book SynopsisFunkadelic invites readers to step back in time and witness the dynamism of the funky 70's with a handpicked selection of visual identities and branding designs inspired by the iconic aesthetic of the era, whether it be striking lettering, clashing colours, hippie-inspired patterns, and more. What comes to mind when one thinks of the vivid and exhilarating visual world of the 1970s? Is it attention-grabbing lettering or clashing colours, groovy paisley motifs and floral patterns reminiscent of hippie culture, or mind-bending psychedelic visuals that transport one to a different dimension.? Funkadelic invites readers to step back in time and witness the audacity and dynamism of an era that embraced individuality and pushed artistic boundaries. A homage to the graphic design trends and styles that defined an era of bold expression, cultural revolution, and free-spirited creativity, discover a handpicked selection of visual identities and branding designs inspired by the iconic aesthetic of the '70s in a visual treasure trove of inspiration and nostalgia for designers, artists, and era enthusiasts alike.

Read more less

Book SynopsisThis book introduces the fundamentals of sign painting, allowing readers to learn about the tools, materials and techniques needed to create painted signs. All the basics are covered, from choosing and using brushes, paints, mahl sticks, dippers and pencils, to how to prepare and finish surfaces, transfer designs, mix paint and work with the brush. A gallery section of original alphabets, created for the book by sign painters around the world, provides visual inspiration and demonstrates a wide variety of styles and approaches.

Read more less

Book SynopsisThe first major publication on the life and work of Americaâs celebrated mid-century modern graphic designer. Rudolph de Harak (1924â2002) is one of the most influential modern graphic designers of the mid-20th century. This beautifully produced, comprehensive monograph is the first and only major publication devoted to this fascinating and significant figure and provides an in-depth account of de Harakâs life and work. From his early years in Los Angeles to his success as a design consultant and educator in New York City, de Harak brought huge inventiveness to everything he designed, from record covers to book jackets, from furniture to exhibitions. De Harakâs work was influenced by early modernist masters, such as Will Burtin, GyÃrgy Kepes, Alvin Lustig, and Max Bill, as well as by the rigour, simplicity and rationalism of the International Style, Abstract Expressionism, Op Art and Pop Art. Graphic design guru Steven Heller says, âRudy de Harak is a solid link between AmeTrade Review'Loaded with familiar designs as well as environmental concepts that include wayfinding, furniture, sculpture, and typography, Poulin’s 408-page volume is a visual spectacle' - Palm Springs Life

Read more less

Book SynopsisCommunications between amateur radio (AKA ham radio) operators and citizen band stations have been crowding the world's electromagnetic spectrum since its invention in the early 20th century. Millions of operators formed what could be almost be described as an early internet projecting their voices, ideas, and humanity around the earth's surface using various techniques and frequencies to bounce their waves around the earth's surface, off of the ionosphere, and even the moon. Any communication network needs a way of identifying individuals. A QSL card is a written confirmation of prior communication between two amateur radio or citizens band stationspostcard sized and mailed between users. Do You Confirm Receipt of My Transmission is derived from the Q code. A Q code message can stand for a statement or a question (when the code is followed by a question mark). In this case, QSL?' (note the question mark) means Do you confirm receipt of my transmission? while QSL' (without a question mark) means I confirm receipt of your transmission. Just like today's internet avatars, operators had their own style and often projected their personality using their QSL cards. Collecting cards was popular, and a source of pride to operators. Published by Brooklyn-based design imprint, Standards Manual, Do You Confirm Receipt of My Transmission is a visual history of these cards, spanning from approximately 19601990. Over 190 cards are included, front and back, with high resolution details. The collection forms a visual history of early global communication something we now take for granted but was once a marvel. Today, there are over 3 million licensed radio operators worldwide.

Read more less

Book SynopsisSherry Freyermuth Saunders has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients such as Discovery Channel, Animal Planet, Science Channel and TLC. She has received local, regional and national awards for her design work. Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.Table of ContentsPreface Chapter 1: Surviving the Creative Space The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career Chapter 2: Agency Teams Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope Chapter 3: In-House Teams The Value of In-House Creative Teams In-House/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House – Across Teams Collaboration In-House – Within Teams Interview with Devin O’Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand Chapter 4: Freelance Teams Freelance Creative ‘Teams’ Different Ways to Freelance Building Connections Freelance Workflows Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator The Art Director/Copywriter Freelance Team Interview: Advice from Kristen Curtis and Aldo Arias of Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life Exercise 4: Examining Your Work Habits Chapter 5: Community as an Extension of Creative Team Community as Creative Team Nurture Existing Creative Community Grow Creative Community Case study: Make a Mark: Building Community by Giving Back Embrace Mentorship Quality Connection Interview with Co-author of Being Boss, Kathleen Shannon Community Lasts a Career Exercise 5: Finding a Creative Mentor Conclusion Acknowledgements Ancillary Material Recommended Reading

Read more less

Book SynopsisThis much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects.The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices.It is these shared principles and processes that this book explores, including: - The fundamentals of design research and UX development - Classic visual design topics such as colour, image, layout and typography - Essential media-specific topics such as working with data, interactivity, motion and sound - Important guidance on how to present your workFor this new editions there are brand new chapters on Motion and Sound (including storyboarding, sonic interaction and Table of ContentsIntroduction 1 Research for interaction 2 Design development 3 Colour and image 4 Layout and typography 5 Data 6 Interactivity 7 Motion and sound 8 Interactive formats 9 Presenting your ideas Conclusion

Read more less

Book SynopsisThe classic elegant English typeface, still widely used as a book text more than 250 years since its creation. Baskerville is a transitional design, poised between the first metal types and modern styles, notable for its combination of fat and thin strokes. When it was first used there was genuine concern that it would damage readers'' eyes.John Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, an important figure in the Enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, a perfectionism culminating in his magnificent Bible. The story encompasses one of the first powerful women of the printing world, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired. And it examines why John Baskerville''s body was dug up and buried many times before it was finally allowed to rest in peace.

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisThe minimalism movement has become a mainstay in popular culture over the recent years, due in no small part to the mounting pressures of modern life and the need to cut clutter as a consequence. In graphic design, its principles are often applied by way of reducing the colour palette used, whether it be for visual identities, publications, or exhibitions. Amid the sea of chaos in saturated spaces, simplicity can make for a truly striking statement.In conjunction with Victionary’s 20th anniversary, the 2021 rerelease of ‘Less is More’ features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.

Read more less

Book SynopsisA classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Read more less

Book Synopsis“If you can’t explain it simply, you don’t understand it well enough.” —Albert Einstein Our everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering the complex variety of data floating around us, sometimes the best—or even only—way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession, creators of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and designed not just for graphics professionals, but for anyone interested in the history and practice of communicating visually. The in-depth introductory section, illustrated with over 60 images (each accompanied by an explanatory caption), features essays by Sandra Rendgen, Paolo Ciuccarelli, Richard Saul Wurman, and Simon Rogers. Looking back all the way to primitive cave paintings as a means of communication, this section gives readers an excellent overview of the subject. The second part of the book is entirely dedicated to contemporary works by today’s most renowned professionals, presenting 200 graphics projects, with over 400 examples—each with a fact sheet and an explanation of methods and objectives—divided into chapters by the topics Location, Time, Category, and Hierarchy. Includes: 200 projects and over 400 examples of contemporary information graphics from all over the world—ranging from journalism to art, government, education, business and much more Four essays about the development of information graphics since its beginnings

Read more less

Book Synopsis365 daily design mantras for both graphic design professionals and the growing group of non-designers who want some guidance.Trade Review"Amid all this talk of rule breaking, ugliness and work-that's-so-bad-it's-good, Graphic Design Rules aims to redress the balance in favour of design that recognises that there are certain known knowns, as they say. It's either a guide to prevent rookie mistakes or a list of challenges to take head on." * Creative Review *Table of ContentsForeword Type and Typography Layout and Design Colour Imagery and Graphics Production and Print The Practice of Design Index and Credits

Read more less

Book SynopsisFollowing its first bestselling predecessor, GRAPHIC FEST 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations. As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event's overall experience and atmosphere after people have spent so much time in isolation. Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

Read more less

Book Synopsis

Read more less

Book SynopsisCalling all type nerds!Get ready for a chatty and opinionated, deeply nerdy history of how 16 of the most famous typefaces were made and why they look the way they do. Who were their parents and family? Where do they come from and how were they born? And what was happening in the world at the time that influenced their growth and use? What''s pretty and interesting about them, and what isn''t? How are the typefaces used (and abused), and where can we find them in the wild? Finally, and most importantly, Back to Font will help you decide whether to kiss, kill, or marry that typeface. An entertaining yet authoritative text by two Australian academics will be enhanced by colour illustrations showing typefaces in use. Based on the authors'' podcast The Type Pod. Warning: this book may cause you to rethink your default font settings.Featuring:Times New Roman / Gill Sans / Futura / Bodoni / Goudy / Baskerville / Akzidenz Grotesk /Mrs Eaves / Trajan / Novarese / Bell Centennial / Foundry Sterling / Transport /Gotham / Univers / Papyrus

Read more less

Book Synopsis

Read more less

Book SynopsisA lush sourcebook of nearly two thousand tattoo designs from artists around the world. From the editors of TattooFinder.com, it''s a fantastic compendium for people who want to think before they ink!Whether you''re tattoo-curious or tattoo-crazy, The Tattoo Sourcebook has everything you need to pick and choose the perfect design for you. Browse the nearly two thousand designs included - everything from Celtic and tribal to butterflies and fairies. It''s a visual compendium of high-quality, detailed designs from artists all over the world including contributions and commentary from famed tattooists Friday Jones (who inked Angelina Jolie and Janeane Garofalo), Lyle Tuttle (who tattooed Cher and Jane Fonda), Guy Aitchison, Rand Johnson, Edward Lee, and more. And if you''re a tattoo newbie, find out everything you need to know before you get inked. Crosses, dragons, astrological signs, snakes, phoenixes, and more - this is a treasure trove of inspiration for anyone whose tattoo itch is sta

Read more less

Book Synopsis‘Type Tricks’ is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner. Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. ‘Type Tricks’ is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught at during their time at school. It’s the perfect reference book. The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don’t have to remember every single one of them.

Read more less

Book Synopsis

Read more less

Book SynopsisFor the last couple of years, Steven Heller and Julius Wiedemann have traced the latest developments in illustration around the globe—and for all those who thought digital heralded the end of an era, they’re here to set the record straight.There were extraordinary eras before mass media changed our viewing habits, back in the day when illustration was the primary means of illuminating the word on paper—all the way to today, when we get our words and images on screens as small as a watch face. In this environment, today’s designers and artists are holding their own brilliantly. Illustration is more free and varied than ever, and it is ubiquitous in all kinds of media, from paper to screen to books, packages, clothing, cars, and restaurants.This book celebrates the sheer quality, diversity, intensity, comedy, vivacity, and exceptionality of the work being created by illustrators right now. The artists in this collection are just the tip of the proverbial iceberg, but they represent a compelling snapshot of the styles, techniques, and use of color by artists around the world. We dare you to pick your favorites.

Read more less

Book SynopsisA new edition of this seminal survey on the history of graphic design in the twentieth century.Trade Review'The best introduction [to the subject] yet written' - i-D'I do love the book ... Richard Hollis is an acute graphic design historian and his compact history is among the key chronicles of this significant design practice - what's more its encyclopedic format makes it the most accessible book of the genre' - Steven Heller, co-chair MFA Design at SVA/NYC and design critic and author'Essential and affordable reading for students, designers and historians … considered, well-informed and imaginative' - The Eye'The stories, briskly told, often add new insight to familiar tales' - Communication Arts

Read more less

Book Synopsis

Read more less

Book SynopsisA detailed study of the creative ambitions, social and technological constraints behind the evolution of punk and post-punk graphic styles. -- .

Read more less

Book SynopsisJohanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet. Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard Trade ReviewGood typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history. - John Luttropp, Montclair State University An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts. - Peter Hall, University of Texas at Austin Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through. - Grace Fowler, Palomar CollegeTable of ContentsIn this Section: Brief Table of Contents Full Table of Contents 1. BRIEF TABLE OF CONTENTS Chapter 1 From Prehistory to Early Writing 35,000—500 BCE Chapter 2 Classical Literacy 700 BCE—400 CE Chapter 3 Medieval Letterforms and Book Formats 400—1450 Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660 Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800 Chapter 6 The Graphic Effects of Industrial Production 1800—1850 Chapter 7 Mass Mediation 1850—1900s Chapter 8 Formations of the Modern Movement 1880s—1910s Chapter 9 Innovation and Persuasion 1910—1930 Chapter 10 The Culture of Consumption 1920s—1930s Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s Chapter 12 Corporate Identities and International Style 1950s—1970s Chapter 13 Pop and Protest 1960s—1970s Chapter 14 Postmodernism in Design 1970s—1980s and Beyond Chapter 15 Digital Design 1970s—2000s Chapter 16 Graphic Design and Globalization 2. FULL TABLE OF CONTENTS Chapter 1: From Prehistory to Early Writing 35,000—500 BCE Mark-making Prehistory Proto-writing Early writing The spread of writing as idea and script The alphabet Conclusion Timeline Tools of the trade Chapter 2: Classical Literacy 700 BCE—400 CE Variations of literacy and the alphabet The function of graphic codes Models of writing: gestural and constructed Writing at the end of the Classical age Conclusion Timeline Tools of the trade Chapter 3: Medieval Letterforms and Book Formats 400—1450 Medieval culture and graphic communication Graphic media and contexts The codex book Letterforms, manuscript hands, and pattern books Graphic forms of knowledge Publishing communities and graphic arts Conclusion Timeline Tools of the trade Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660 Early print design Graphic communication in Renaissance culture Print technology and type design Graphic forms of knowledge Conclusion Timeline Tools of the trade Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800 Printed matter and the public sphere Newsbooks, broadsheets, and newspapers Politics and the press Graphic arts and design Modern type design On the edge of industrialization Conclusion Timeline Tools of the trade Chapter 6: The Graphic Effects of Industrial Production 1800—1850 Industrialization and visual culture Illustrated papers Book design for mass production Printing images Advertising design and typography Fine art and graphic art Critical issues Conclusion Timeline Tools of the trade Chapter 7: Mass Mediation 1850—1900s Printed mass media Changes in print technology Changing patterns in the use of graphic media Media networks Graphic design and advertising Posters and public space Conclusion Timeline Tools of the trade Chapter 8: Formations of the Modern Movement 1880s—1910s Responses to industrialism Arts and Crafts publications Arts and Crafts dissemination Art Nouveau Jugendstil Viennese design Decadence and Aestheticism The private press movement and modern design Integration of design and industry Conclusion Timeline Tools of the trade Chapter 9: Innovation and Persuasion 1910—1930 Visual culture and avant-garde design The graphic impact of Futurism and Dada From experiment to principles Propaganda and mass communication studies Graphic persuasion and its effects Institutionalizing graphic design Conclusion Timeline Tools of the trade Chapter 10: The Culture of Consumption 1920s—1930s Designing the modern lifestyle Modern style in graphic design Consumer culture The profession Conclusion Timeline Tools of the trade Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s Public interest and education Photojournalism and documentary Wartime propaganda Wartime information Commercial and technical uses of information design Information analysis and design process Conclusion Timeline Tools of the trade Chapter 12: Corporate Identities and International Style 1950s—1970s Image and identity systems International style Style, systems, and graphic design concepts Technology The profession Conclusion Timeline Tools of the trade Chapter 13: Pop and Protest 1960s—1970s Pop culture and style Self-conscious graphic design Slick surfaces and high production values Counterculture and the alternative press Revolutionary culture and protest Changes in the profession Critical vocabulary Conclusion Timeline Tools of the trade Chapter 14: Postmodernism in Design 1970s—1980s and Beyond Postmodern styles Postmodern consumption and conservatism Critical theory and postmodern sensibility Postmodernism and activism Changes in the profession Conclusion Timeline Tools of the trade Chapter 15: Digital Design 1970s—2000s Digital technology: from punch cards and plotters to desktop computing Media transitions: type design and publications Fluidity and functionality The myth of immateriality and challenges of digital design Conclusion Timeline Tools of the trade Chapter 16: Graphic Design and Globalization Globalization and design Global encounters in design Global networks and technology Conclusion Timeline Tools of the trade

Read more less

Book SynopsisAward-winning designer Sean Adams presents over 100 case studies of environmental graphics and murals from around the world.Table of ContentsIntroduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors

Read more less

Book SynopsisCurated by Ryan Doyle and Mark Edwards, who work together under the name of DR ME, this book focuses on the compositions of 50 leading designers and studios from 15 different countries for whom collage has been the key to creating vibrant, effective work - among them Hort, Paul Sahre and atelier bingo.Trade Review'Splicing together the influences of Pablo Picasso, Peter Blake, and Stefan Sagmeister, Cut That Out is a superb new book exploring the impact of collage on graphic design' - AIGA (the professional association for design)'Packed full of vibrant illustrations' - New Design JournalTable of ContentsAgnes Montgomery • Aliyah Hussain • Anna Beam • Anna Peaker • Atelier Bingo • Beth Hoeckel • Bill Kouligas & Kathryn Politis • Brian Roettinger • Cameron Searcy • Damien Tran DR.ME • Ellery James Roberts • Hisham Akira Bharoocha • Hort • Hvass & Hannibal • Inge Jacobsen • Jelle Martens • Jesse Draxler • Joel Evey • John Powell-Jones • Jules Julien • Kustaa Saksi • Lee Noble • Leif Podhajsky • Lewis Mclean • Linda Linko • Louis Reith • Mario Hugo • Mat Maitland • Matthew Cooper • Matthew Craven • Merijn Hos • Michael Holland • Mike Perry • Mirko Borsche • MVM • Narcsville • Neasden Control Centre • Nick Mattan • Nous Vous • Paul Sahre • Robert Beatty • Ronny Hunger • Sanntu Mustonen • Sebastian Haslauer • Stahl R • Stefan Sagmeister • Steve Hockett • Village Green • Yokoland

Read more less

Book SynopsisHow does a sign represent something other than itself? How do we come to understand the meaning of a written symbol? What happens when a sign crosses international borders of language and culture? Can clothes constitute a sign? Can colours? This work explores the world of symbols.Table of ContentsSigns as precursors of writing; signs of the body; the magic of long-distance signs; maps - hotbeds of signs; roadsigns; from sign to symbol.

Read more less

Book SynopsisThe first-ever illustrated history of the iconic designs, symbols, and graphic art representing more than 5 decades of LGBTQ pride and activism.Beginning with pre-liberation and the years before the Stonewall uprising, spanning across the 1970s and 1980s and through to the new millennium, Queer X Design celebrates the inventive and subversive designs that have powered the resilient and ever-evolving LGBTQ movement. The diversity and inclusivity of these pages is as inspiring as it is important, both in terms of the objects represented as well as in the array of creators; from buttons worn to protest Anita Bryant, to the original ''The Future is Female'' and ''Lavender Menace'' t-shirt; from the logos of Pleasure Chest and GLAAD, to the poster for Cheryl Dunye''s queer classic The Watermelon Woman; from Gilbert Baker''s iconic rainbow flag, to the quite laments of the AIDS quilt and the impassioned rage conveyed i

Read more less

Book SynopsisCruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.

Read more less

Book SynopsisType Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.Table of ContentsIntroduction 1: Early Broadsides Early broadsides: form and function Pragmatic beginnings - the Ratdolt specimen of 1486 Patterns of circulation Multi-tasking - specimens serving multiple purposes Broadsides: a lasting form 2: Printers’ Manuals Printers' manuals: form and funtion Shaping print culture Establishing shared knowledge and expectations Expanding typographic options Standardizing printing vocabularies Expressing visual styles Evolving tastes Conclusion 3: Foundry Specimen Books Formats and functions Comprehensive documentation Elaborate display Commercial utility Stylistic instruction International circulation Missionary zeal Centers and peripheries Conclusion 4: Industrial Methods and Materials Tools for economizing Saving time, materials and money Standardization of form Organizational redesign - ATF's example Tools for mechanization Reproduction - electrotyping and the pantograph Experiments with machine casting and composition Wood types as "new" tools An American (?) invention Advantages of wood type Advertising at large scale Conclusion 5: Hot Metal Hot metal: how and why Benefits Drawbacks New formats for the specimen Mega-books Loose-leaf binders and supplements 1-line specimens Roles of the specimen Commercial catalogs instruction manuals Display devices for "good" mechanical type Differentiation and cooperation Programmatic world views Conclusion 6: Ephemera New formats Supplements to binder systems Leaflets and brochures Emerging aesthetic trends Revisiting history Defining modernity Networks of circulation Imports, exports and adaptations Cultural specificity and stereotyping Local, specific, and vernacular forms - Cyrillic and Hebrew Conclusion 7: Photographic and Binary Processes Phototype: "inherently superior" "Swift & Exact": how phototypesetting works Typography, dematerialized Attitudes toward technology Inferiority - "the hand is the guide" Innovation - "interesting possibilities" Multiplicity - "for case, matrix, and film" Conclusion - toward a digital future Postlude: Digital Type, Diverse Futures Bibliography Image Credits Index

Read more less

Book SynopsisPacked with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the ''Key Concept'' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information designTable of ContentsForeword Introduction Chapter 1: Why Research? Chapter 2: Design Literacy Chapter 3: Analysis and Proposition Chapter 4: Visual Comparisons Chapter 5: Theory in Practice Chapter 6: Audience and Message Chapter 7: Process and Materials Chapter 8: Synthesis Chapter 9: Key Concepts Appendices Further Reading Contributing Designers Index Acknowledgments

Read more less

Book SynopsisHilary Collins is a Senior Lecturer in the School of Business and Creative industries at the University of the West of Scotland, UK. Hilary has a PhD in Strategic Design Management from the University of Strathclyde, UK and her professional career specialized in international business start-up in the field of design. Within her academic career Hilary has extensive experience of curriculum development in Europe and the Middle East within strategic design management, design thinking and leadership.

Read more less

Book SynopsisThis is a comprehensive introduction to 50 of the world's most important graphic designers and various major movements that have occurred in the field.Table of ContentsIntroduction Poster design Books and magazines Commercial art and branding Typefaces and typography Signs and symbols Feature spreads, covering: Politics and propaganda in poster art Photography and photomontage Futurism Constructivism New Wave Corporate identity Swiss Style New typography Linotype and montage The digital age

Read more less

Book SynopsisIntroducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today''s technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.Trade ReviewThe Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice. * Technical Communication *Table of ContentsIntroduction Graphic design as a discipline What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today Influences and creative elements Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular The graphic design process The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art Delivering the message Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design Procuring work Self-promotion / Portfolios The production process Basic tools / Digital tools / Specialist colour / File formats / Print finishing Glossary Organisations and online resources Index Acknowledgements

Read more less