Description
Book SynopsisSherry Freyermuth Saunders has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients such as Discovery Channel, Animal Planet, Science Channel and TLC. She has received local, regional and national awards for her design work. Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.
Table of ContentsPreface
Chapter 1: Surviving the Creative Space The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career
Chapter 2: Agency Teams Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope
Chapter 3: In-House Teams The Value of In-House Creative Teams In-House/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House – Across Teams Collaboration In-House – Within Teams Interview with Devin O’Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand
Chapter 4: Freelance Teams Freelance Creative ‘Teams’ Different Ways to Freelance Building Connections Freelance Workflows Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator The Art Director/Copywriter Freelance Team Interview: Advice from Kristen Curtis and Aldo Arias of Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life Exercise 4: Examining Your Work Habits
Chapter 5: Community as an Extension of Creative Team Community as Creative Team Nurture Existing Creative Community Grow Creative Community Case study: Make a Mark: Building Community by Giving Back Embrace Mentorship Quality Connection Interview with Co-author of Being Boss, Kathleen Shannon Community Lasts a Career Exercise 5: Finding a Creative Mentor Conclusion Acknowledgements Ancillary Material Recommended Reading
