Description
Book SynopsisJohanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard
Trade Review
Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history. - John Luttropp, Montclair State University An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts. - Peter Hall, University of Texas at Austin Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through. - Grace Fowler, Palomar College
Table of Contents
In this Section:
- Brief Table of Contents
- Full Table of Contents
1. BRIEF TABLE OF CONTENTS
- Chapter 1 From Prehistory to Early Writing 35,000—500 BCE
- Chapter 2 Classical Literacy 700 BCE—400 CE
- Chapter 3 Medieval Letterforms and Book Formats 400—1450
- Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660
- Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800
- Chapter 6 The Graphic Effects of Industrial Production 1800—1850
- Chapter 7 Mass Mediation 1850—1900s
- Chapter 8 Formations of the Modern Movement 1880s—1910s
- Chapter 9 Innovation and Persuasion 1910—1930
- Chapter 10 The Culture of Consumption 1920s—1930s
- Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s
- Chapter 12 Corporate Identities and International Style 1950s—1970s
- Chapter 13 Pop and Protest 1960s—1970s
- Chapter 14 Postmodernism in Design 1970s—1980s and Beyond
- Chapter 15 Digital Design 1970s—2000s
- Chapter 16 Graphic Design and Globalization
2. FULL TABLE OF CONTENTS
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Chapter 1: From Prehistory to Early Writing 35,000—500 BCE
- Mark-making
- Prehistory
- Proto-writing
- Early writing
- The spread of writing as idea and script
- The alphabet
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 2: Classical Literacy 700 BCE—400 CE
- Variations of literacy and the alphabet
- The function of graphic codes
- Models of writing: gestural and constructed
- Writing at the end of the Classical age
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 3: Medieval Letterforms and Book Formats 400—1450
- Medieval culture and graphic communication
- Graphic media and contexts
- The codex book
- Letterforms, manuscript hands, and pattern books
- Graphic forms of knowledge
- Publishing communities and graphic arts
- Conclusion
- Timeline
- Tools of the trade
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Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660
- Early print design
- Graphic communication in Renaissance culture
- Print technology and type design
- Graphic forms of knowledge
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800
- Printed matter and the public sphere
- Newsbooks, broadsheets, and newspapers
- Politics and the press
- Graphic arts and design
- Modern type design
- On the edge of industrialization
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 6: The Graphic Effects of Industrial Production 1800—1850
- Industrialization and visual culture
- Illustrated papers
- Book design for mass production
- Printing images
- Advertising design and typography
- Fine art and graphic art
- Critical issues
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 7: Mass Mediation 1850—1900s
- Printed mass media
- Changes in print technology
- Changing patterns in the use of graphic media
- Media networks
- Graphic design and advertising
- Posters and public space
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 8: Formations of the Modern Movement 1880s—1910s
- Responses to industrialism
- Arts and Crafts publications
- Arts and Crafts dissemination
- Art Nouveau
- Jugendstil
- Viennese design
- Decadence and Aestheticism
- The private press movement and modern design
- Integration of design and industry
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 9: Innovation and Persuasion 1910—1930
- Visual culture and avant-garde design
- The graphic impact of Futurism and Dada
- From experiment to principles
- Propaganda and mass communication studies
- Graphic persuasion and its effects
- Institutionalizing graphic design
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 10: The Culture of Consumption 1920s—1930s
- Designing the modern lifestyle
- Modern style in graphic design
- Consumer culture
- The profession
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s
- Public interest and education
- Photojournalism and documentary
- Wartime propaganda
- Wartime information
- Commercial and technical uses of information design
- Information analysis and design process
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 12: Corporate Identities and International Style 1950s—1970s
- Image and identity systems
- International style
- Style, systems, and graphic design concepts
- Technology
- The profession
- Conclusion
- Timeline
- Tools of the trade
-
Chapter 13: Pop and Protest 1960s—1970s
- Pop culture and style
- Self-conscious graphic design
- Slick surfaces and high production values
- Counterculture and the alternative press
- Revolutionary culture and protest
- Changes in the profession
- Critical vocabulary
- Conclusion
- Timeline
- Tools of the trade
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Chapter 14: Postmodernism in Design 1970s—1980s and Beyond
- Postmodern styles
- Postmodern consumption and conservatism
- Critical theory and postmodern sensibility
- Postmodernism and activism
- Changes in the profession
- Conclusion
- Timeline
- Tools of the trade
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Chapter 15: Digital Design 1970s—2000s
- Digital technology: from punch cards and plotters to desktop computing
- Media transitions: type design and publications
- Fluidity and functionality
- The myth of immateriality and challenges of digital design
- Conclusion
- Timeline
- Tools of the trade
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Chapter 16: Graphic Design and Globalization
- Globalization and design
- Global encounters in design
- Global networks and technology
- Conclusion
- Timeline
- Tools of the trade
