Description
Book SynopsisA comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements,
Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the servic
Trade ReviewThe book covers a needed niche of bibliography in Service Design and it completely achieves the goal set ... We would recommend it to anyone curious to know more about the field, as an essential introductory book to Service Design or for educators teaching this crucial and exciting discipline. * The Design Journal *
Table of ContentsPreface Introduction
Part 1: INTRODUCTION TO SERVICES Chapter 1: Defining Services Chapter 2: The Service Economy Chapter 3: Digital Services Chapter 4: Services for Public Interest Chapter 5: The Politics of Service Design Chapter 6: Designing for Services
Part 2: THE SERVICE DESIGN PROCESS Chapter 7: Getting Started in the Service Design Process Chapter 8. Research and Analysis Chapter 9. Generating Service Design Concepts Chapter 10. Prototyping, Testing, Iterating Chapter 11. Implementing and Evaluating Services Chapter 12. Service Design Core Capabilities Glossary Bibliography Index
