Dictionaries, Reference & Language Books
Arcadia Publishing (SC) History of the Sewing Machine
Book Synopsis
£8.25
Sage Publications Ltd Communications and Inequality
Book SynopsisWritten by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.
£23.74
Rowman & Littlefield The Forms of Things Unknown
Book SynopsisA college student writes: These words I write/ open their mouths wide/ screaming the most intimate secrets. An inmate in a maximum-security men's prison writes: Within my writing, I am able to break down my prison walls and escape, leave the gangster façade behind.The Forms of Things Unknown: Teaching Poetry Writing to Teens and Adults draws from Shelley Savren's forty years of teaching poetry writing to a diverse array of students, from teens with mental health issues to seniors to adults with developmental disabilities, and in a wide variety of settings, which include middle schools, high schools, colleges, juvenile halls, women's centers, and a men's prison. Each chapter includes an original poem from Savren, heartfelt stories, and lesson plans that introduce poetic concepts through model poems by professionals, open-ended writing assignments, methods for sharing and critiquing, and student poems. Designed for use in a classroom or community setting, this book features forty-one lesTrade ReviewAs a teacher of creative writing at the college and university level for over thirty years, I am always looking for new texts to engage my new generations of students. To find a text appropriate for the wide variety of talents one engages on the undergraduate level is not an easy task. Shelley Savren’s The Forms of Things Unknown: Teaching Poetry Writing to Teens and Adults has become the answer to this search. Relying upon her over twenty-five years of reading, studying, writing, publishing and teaching a wide variety of poetry, Ms. Savren has constructed the most practical, user friendly and insightful creative writing text that I’ve seen in a long time. I look forward to my students holding this book in their hands, and I look forward to sharing it with you, reader. -- Bruce Weigl, 2014 finalist for the Pulitzer Prize in PoetryInspired by the pleasures, the thrills and the curative powers of poetry – reading it, hearing it, writing it – Shelley Savren has devoted a lifetime teaching her passion. As a sometimes itinerant poet who leads writing workshops on high school and college campuses as well as in senior centers, prisons and juvenile “facilities,” I understand where she’s coming from – and going back to again and again. I salute the insights and techniques Shelley Savren shares in her mindful, heartfelt guide. The Forms of Things Unknown: Teaching PoetryWriting to Teens and Adults rocks. -- Al Young, California’s Former Poet LaureateAnyone who dedicates their life to reaching behind razor wire and bars and walls to reach the oppressed and work with them on expressing their emotions and thoughts and in doing so organizing their lives into a comprehensible contribution to society should be commended. Read this book and welcome back to humanity those we have exiled into oblivion. -- Jimmy Santiago Baca, Author of Spring Poems Along the Rio Grande (New Directions, 2007), Winner of the American Book AwardAs a school principal, I have witnessed firsthand the effectiveness and success of Shelley Savren's poetry in the classroom program. Her program has been instrumental in increasing the self-esteem of students and contributes to the enhancement of their reading and writing skills. The poetry program has had phenomenal results, particularly for students with emotional disturbances and incarcerated youth. Now, finally, this innovative program is available in print for everyone! -- Alan L. Murray, Former Principal, Ventura County Office of Education, Professor of Education, California State University, Channel IslandsThe Forms of Things Unknown is chock-full of ideas, inspiration, and down-to-earth advice for teaching poetry in a wide variety of settings. Shelley Savren offers such accessible, practical guidance that even if you’re not a poet and have never taught poetry, you could dive right in with confidence. And if you are an experienced teacher, this will add a multitude of strategies and suggestions to your toolbox. -- Ellen Bass, Author of Mules of Love (Copper Canyon Press, 2014), Winner of the Elliston Book Award for PoetryTable of ContentsTable of Contents Foreword Preface Acknowledgments Introduction Chapter 1: Getting Serious about Poems: Middle School and High School Chapter 2: Can Words Save Me? Teens with Mental Health Issues Chapter 3: Does Anybody Love Me? Juvenile Justice Part I: Girls’ Rehabilitation Facility Part II: Colston Youth Center Chapter 4: Poetry in Academia Chapter 5: I Remember: Cedar Community Center for Senior Citizens Chapter 6: Every Bird Can Sing: St. Madeline Sophie’s Training Center Chapter 7: The Feminist Poet: Women Take Back Words Chapter 8: Freedom Journey: R.J. Donovan Maximum Security Men’s Prison Appendix: Additional Exercise Ideas Resources About the Author
£999.99
McFarland & Co Inc The Elusive African Renaissance
Book Synopsis Africa faces several major development challenges that have adversely affected the political and material well being of the majority of the people living there. This collection of new essays rigorously analyzes those frontier development issues--including democracy, leadership, the economy, poverty alleviation through microfinance schemes, food security, education, health and political instability--and offers prescriptions that differ from the dominant neoliberal solutions.
£51.56
McFarland & Co Inc The Scope of Information Ethics
Book Synopsis The field of information ethics (IE)--a subdivision of ethics--was developed during the 1980s, originating and maturing in library science and slowly working its way into other disciplines and practical applications. Some years later, a secondary field emerged, emphasizing theoretical and philosophical concepts, with little focus on real-world applicability. The first of its kind, this comprehensive overview of IE evaluates the production, dissemination, storage, accessing and retrieval of information in an ethical context in areas including the humanities, sciences, medicine and business. A leading figure in the field, the author is concerned with misconduct (falsification, fabrication, plagiary), peer review, the law, privacy, imaging and robotics, among other matters.
£34.64
APress Digital Fluency
Book Synopsis If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent. You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean. Table of ContentsPreface1 Digitalization & Digital Transformation1.1 Historical Business Transformations1.2 Innovation & Disruption Theory1.3 The Digital Ecosystem1.3.1 Major Driving Forces1.3.2 Digital Transformation Strategy1.3.3 The Role of Qubits, Blocks and Neurons1.3.4 Innovation Models of Google, Amazon & Co.1.4 Classical Data Processing1.4.1 The Digital Code1.4.2 Principles of Operation1.4.3 Computers & Other Digital DevicesReferences2 Quantum Computing2.1 Setting the Quantum Computing Scene2.2 The Strange World of Quantum Computing2.2.1 Spooky Quantum Reality2.2.2 How Quantum Computers Operate2.2.3 The Fussy Search after the Perfect Qubit2.3 Quantum Computers Today2.3.1 Current Business Applications2.3.2 Commercially Available Systems2.3.3 Next Challenges2.4 Summary & Implementation FrameworkReferences3 Blockchain Technology3.1 Setting the Blockchain Scene3.1.1 The Role of Transactions & Money in History3.1.2 Basic Functions of Money in Society3.2 Blockchain Fundamentals3.2.1 Decentralization and the Arrival of Trust3.2.2 The Immutable Data Structure3.2.3 Digital Value Transfer3.2.4 The Authorization of Transactions by Digital Signatures3.2.5 Deploying Trust by Consensus and Mining3.2.6 Smart Business Contracts3.3 Blockchain Technology Today3.3.1 Implementation Challenges for Enterprises3.3.2 Current Business Applications3.3.3 Further Use Cases3.4 Summary & Implementation FrameworkReferences4 Artificial Intelligence4.1 Setting the Artificial Intelligence Scene4.1.1 The Symbiosis of Neurobiology & Information Theory4.1.2 The Conference that Started it All4.1.3 IBM’s Legendary Projects DeepBlue & Watson4.2 Central Ideas behind Artificial Intelligence4.2.1 The Cost Function4.2.2 Minimization of the Cost Function4.3 The Five Categories of Learning4.3.1 Supervised Learning4.3.2 Unsupervised Learning4.3.3 Deep Learning4.3.4 Ensemble Methods4.3.5 Reinforcement Learning4.4 Top Use Cases and Business Applications4.4.1 Computer Vision4.4.2 Healthcare4.4.3 Natural Language Processing4.4.4 Energy Efficiency4.4.5 Drug Discovery4.4.6 Financial Services & Insurance4.5 Summary & Implementation FrameworkReferences5 Your Digital Action Plan5.1 Envision a Digital Business & Operating Model5.2 Select the Right Technology Stack5.3 Digitize the Core5.4 Identify Pilot Projects5.5 Empower Employees5.6 Shape the Organization & Structure5.7 Establish an Open Innovation Culture5.8 Leverage the EcosystemReferencesGlossary
£37.49
Hendrickson Publishers Seekers in the Hands of an Elusive God
Book Synopsis
£22.46
Lexington Books An Ideological Analysis of Breastfeeding in
Book SynopsisAn Ideological Analysis of Breastfeeding in Contemporary America: Disciplining the Maternal Body analyzes the discourses involved in the pro-breastfeeding, breast is best paradigm, highlighting how such politically charged rhetoric restrains women's ability to make the choices that are best for them and their families. Loreen Olson and Jenni M. Simon combat the idea that is so often espoused by medical professionals, researchers, and society at large: to be a good parent, one must provide breast milk to the infant in order for the baby to grow into a healthy, productive citizen. By exposing the biases present, Olson and Simon advocate for the need to make discursive space for all parents and all feeding choices. Scholars of communication, rhetoric, gender and women's studies, and feminism will find this book particularly useful.Table of ContentsChapter 1: Discourse, Ideology, and Breastfeeding: The Breast-is-Best Discursive Formation and the Construction of Hegemonic Mothering Chapter 2: Building the Breast-is-Best Discursive Formation: A Genealogy of Hegemonic Motherhood Chapter 3: Creating the Gaze: The Birth of the Medi-Institutionalization of Breastfeeding Chapter 4: Disciplining the Maternal Body: Discourses for Expecting Moms Chapter 5: Disciplining the Marginalized Maternal Body: Discourses of Race, Class, and Privilege Chapter 6: Talking Back: The Discourses of Lived Experience Chapter 7: Talking Back and Taking Back: Discourses of Resistance and Change
£76.00
West Margin Press Sharkabet
Book SynopsisSwim through an ocean of facts and fun in Sharkabet, 2nd Edition, newly revised with updated facts and 9 brand new images that kids (and adults!) can sink their teeth into! Featuring Ray Troll''s spectacular art, Sharkabet, 2nd Edition takes you through the ABCs of different shark varieties, both living and extinct, sharing fascinating and bizarre facts along the way. Colorful, eye-popping images accompany the catchy factoids, making this book a swimmingly good read. So dive in and learn more about these cartilaginous creatures swimming all around the world!
£13.29
Manchester University Press Heritage and Healing in Syria and Iraq
Book SynopsisThis book explores what to do with heritage that has been destroyed in conflict in Syria and Iraq. Drawing on research into trauma and trauma recovery, it challenges existing modes of cultural heritage reconstruction and envisages gentler, creative and ethically-driven ways to use heritage for healing. -- .
£76.50
Manchester University Press The Radicalism of Ethnomethodology: An Assessment
Book SynopsisThere have been relatively few well-informed, critical assessments of ethnomethodology and conversation analysis. This book examines some of the background to these approaches, notably the influence of Schutz and phenomenology. It also compares Garfinkel’s approach with those of Goffman and Simmel, and assesses the influence of Cicourel and conversation analysis on research methodology. The core of the book is an in-depth assessment of the rationale for ethnomethodology and conversation analysis, and of their relationship to mainstream social science. While the importance of the issues that these epistemologically and ontologically radical approaches raise is underlined, a number of fundamental problems are identified with the rationale underpinning them.Table of ContentsIntroduction 1 Was Schutz a positivist? Was he even a sociologist? Comparing the reception and inception of his work2 Garfinkel and Goffman via Simmel: parallels and divergences 3 On the disciplinary status of ethnomethodology 4 An assessment of the theoretical presuppositions of ethnomethodology5 The influence of ethnomethodology on qualitative research methodsConclusionReferencesName index Subject index
£17.85
Manchester University Press Exhibiting Irishness
Book SynopsisThis book uncovers that exhibitions uniquely reveal the changing landscape of Irishness over two centuries by analysing the politics of display. It demonstrates how questions of Irishness intersected with broader ideas of citizenship, race and ethnic construction in Ireland, the United Kingdom and the United States. -- .
£76.50
Manchester University Press Visualising Far-Right Environments: Communication
Book SynopsisThis volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture – they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something ‘extra’ or ‘illustrative’ but as a key means of producing identities and ‘doing politics’. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.Trade Review‘In the growing literature on the far right and the environment, too few works centre the visual politics that are so integral to extremist appeals. Forchtner and his collaborators work to address this lacuna. Novel in its focus, global in its scope, and rigorous in its analysis, Visualising far-right environments makes a necessary and compelling contribution to our understanding of the far right today.’ John Hultgren, Bennington College‘A welcome, timely, and original contribution. This set of diverse global case studies richly analyzes the evergreen appeal of environmental and ecological claims—and their visual representations—to burgeoning far right movements around the world. An essential read.’ Cynthia Miller-Idriss, Founding Director of the Polarization and Extremism Research & Innovation Lab (PERIL) at the American University in Washington, DC -- .Table of ContentsStudying the far right’s natural environments: towards a visual turn – Bernhard Forchtner 1 Right as rain: affective publics and the changing visual rhetoric of the far right in South Africa – Scott Burnett 2 The exclusivist claims of Pacific ecofascists: visual environmental communication by far-right groups in Australia and New Zealand – Kristy Campion and Justin Phillips 3 The National Socialist Movement of the United States and the turn to environmentalism: greenfingers or brownshirts? – Daniel Jones 4 The environmental semiotics of the Spanish far-right populism: Vox’s visual rhetoric strategies online – Carmen Aguilera-Carnerero 5 Purity and control: gender and visual environmental communication by the extreme right in Cyprus – Miranda Christou 6 The new Russian civilisation: Arctic fossil fuels, white masculinity, and the neo-fascist visual politics of the Izborskii Club – Sonja Pietiläinen 7 Not so green after all: visual representation of green issues by the far-right Kotlebovci – People’s Party Our Slovakia – Radka Vicenová, Veronika Oravcová and Matúš Mišík 8 From metapolitics to electoral communication: visualising ‘nature’ in the French far right – Zoé Carle 9 The murky world of ideologies: the (un)troubling overlaps in visual communication between Hungarian greens and far-right ecologists – Balša Lubarda 10 Homeland, cows and climate change: the visualisation of environmental issues by the far right in India – Mukul Sharma 11 Double vision: local environment and global climate change through the German far-right lens – Bernhard Forchtner and Jonathan Olsen 12 Talking heads and contrarian graphs: televising the Swedish far right’s climate denialism – Kjell Vowles 13 The (paranoid) style of American climate politics: a comparative visual rhetoric analysis of web design by far-right and left conspiracists in the United States – Lauren Cagle Looking back, looking forward: some preliminary conclusions on the far right’s visualisation of its natural environments – Bernhard Forchtner Index
£81.00
Manchester University Press Stories from Small Museums
Book SynopsisDuring the late twentieth century, the number of museums in the UK dramatically increased. Typically small and independent, the new museums concentrated on local history, war and transport. This book asks who founded them, how and why.In order to find out more, Fiona Candlin, a professor in museology, and Toby Butler, an expert oral historian, travelled around the UK to meet the individuals, families, community groups and special interest societies who established the museums. The rich oral histories they collected provide a new account of recent museum history – one that weaves together personal experience and social change while putting ordinary people at the heart of cultural production.Combining academic rigour with a lively writing style, Stories from small museums is essential reading for students and museum enthusiasts alike.Trade Review'In the depth of its observations and via beautiful writing, Stories from small museums does an incredible job... The results are a book that will make you feel as if you have found new friends, learned new things, and above all, been reminded of the richness of human existence.'Oral History Society -- .Table of ContentsIntroduction: founding stories, finding stories 1 Transport museums: loving objects and each other 2 War and conflict museums: muttering in the corridors of power 3 Local history museums: at the centre of the universe4 The museum founders: getting on the footplate Conclusions: the micromuseums boomIndex
£63.75
Manchester University Press The Ethics of Researching the Far Right
Book SynopsisThis book offers a series of critical reflections on the ethics of researching the far right from a range of contributors. It provides a starting point for researchers and considers issues such as terminology, positionality, safety, and dissemination. -- .
£90.00
Manchester University Press Pluriversal Sovereignty and the State
Book SynopsisThis book explains how the processes of total territorial rule' at the core of the modern international system became normalised in Ceylon (Sri Lanka). It develops a decolonial framework informed by a pluriverse' of multiple ontologies of sovereignty to argue that the state itself is an outcome of imperial globalisation. -- .
£999.99
Bristol University Press University Audit Cultures and Feminist Praxis
Book SynopsisDrawing on an unprecedented institutional ethnography of UK universities, this book uses feminist and gender lenses to critique the power, culture and structure of Higher Education institutions. Challenging the myths of how academia is governed by audit processes, it provides an opportunity to re-read and re-write these institutions from within.
£71.99
Bristol University Press What Is Journalism For
Book SynopsisWhat is at stake when journalism is threatened? Does society still need journalists?Journalism faces multiple threats today all over the world: economic decline, online disinformation, the rise of AI, authoritarian curbs on freedom of the press, and violence against journalists. In such a climate, it's more urgent than ever to ask what journalism is for. Drawing on his experience as a journalist and media commentator, and on interviews with journalists from the US to Myanmar, Jon Allsop examines key concepts that constitute journalism's role: good judgement, concern for truth and critical scrutiny of one or more communities. Along the way, he also considers the relationship between journalism and activism; whether journalists should aspire to change the world and whether they can be seen as champions of democracy.
£10.90
Sage Publications Ltd Dyadic Interviews in Qualitative Research
Book SynopsisFrom world-class qualitative experts comes a practical, step-by-step introduction to doing dyadic interviews. Including the perspective of both the interviewer and the interviewee, this book shows how to use this innovative interview technique to gain new insights into your research problem.The book will also equip you with the tools and confidence to overcome potential challenges associated with the method and fully realise its advantages. The book includes: Real world interview extracts so you can see how techniques work in practice Case studies from a wide range of disciplines and contexts A researcher's checklist with step-by-step guidance through the whole research process Content covering digital methods as well as in-person interviews.This is the definitive roadmap for conducting dyadic interviews for students and researchers doing qualitative research across the social sciences.
£31.34
Sage Publications Ltd Media Studies
Book SynopsisLooking for an approachable introduction to media studies? This lively text will tell you everything you need to know using a practical industry-text-audience trio to frame your understanding.
£33.24
Sage Publications Ltd Data Visualisation
Book SynopsisThis handbook offers everything students and scholars need to master the craft of developing insightful and delightful data visualisations. Across over 300 pages packed full of useful knowledge this book is an essential reference to help readers harness the wide range of contextual, analytical, editorial, and visual ingredients that shape this complex but invigorating subject.With an emphasis on critical thinking over technical instruction, the importance of good decision-making is placed at the centre of a proven step-by-step process. Blending conceptual, theoretical, and practical thinking, this updated edition will inspire you to elevate your ambition and inform you how to get there.With this book and an extensive companion collection of digital resources, readers will: See more than 200 examples showcasing visualisation works from a diverse list of talented creators covering a spectrum of topics and techniques Develop a detailed understanding of 40 different chart types Discover the many little details that make a big difference, with four chapters dedicated to the presentation design of interactive features, annotated assistance, colouring and composition Learn practical tips about how to most robustly gather, examine, transform, then explore your data Follow online exercises to apply knowledge, build skills and develop confidence Get access to hundreds of curated reading references to help hone the craft.
£123.50
Sage Publications Ltd Doing Research in Social Work and Social Care
Book SynopsisDo you want to understand how best to embrace the challenges, surprises, and successes of research? This book acts as a journey through research to empower you to make the necessary connections between research and professional practice. From understanding the concepts of research and gathering data, to guiding you in writing it up and achieving positive change, this book will give you:a confident start with clarity on core concepts and getting it right ethically.an insight into diversity in approaches, the impact of context, and how to overcome problems.A better understanding of the realities of social work and social care practice.Step-by-step guidance at each point in the research processEquipped with a wealth of case studies and real-world examples to help you put your knowledge into practice, this book is the perfect companion for students who want to transition to successful practitioner researchers.
£32.29
Sage Publications Ltd Climate Security
Book SynopsisHow does the climate crisis relate to global security issues? What impact do increasing temperatures, droughts, sea level rises and extreme weather have on borders, war, migration and unrest?This nuanced, urgent book cuts into the heart of this relationship, packed with global examples, from glacier movements destabilizing borders, to misinformation driving political apathy around the climate. You will encounter new, provocative ideas such as the carbon footprint of the military, the pressing need for the Global South to adapt, not blame,and the need for strong and visionary leadership in climate negotiations.Situated on the cutting edge of the climate debate, this book will revolutionize your perspective on global security, challenge deep-rooted assumptions and ignite you critical thinking.
£26.99
Sage Publications Ltd Digital Media and Society
Book SynopsisIn this fresh and friendly introduction to the key concepts, debates and theories of digital media, Simon Lindgren explores what it means to live in a digital society.
£32.29
Sage Publications Ltd An Introduction to R for Spatial Analysis and
Book SynopsisThe accessible and student-friendly 'how to' for anyone using R for the first time to analyse location-based data.
£42.74
Sage Publications Ltd Self and Subjectivity in Social Research
Book SynopsisA courageous and exciting reconsideration of self, experience and reality and its implications for doing social research differently
£999.99
Sage Publications Ltd The SAGE Handbook of Social Media Marketing
Book SynopsisSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media Table of ContentsPart 1: Foundations of Social Media Chapter 1: Introduction to Social Media Marketing - Tracy L. Tuten & Annmarie Hanlon Chapter 2: Strategic Directions in B2C Social Media Marketing - Karen E. Mishra & Brian J. Baldus Chapter 3: Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy - Jae Min Jung, Kyeong Sam Min, Kristen R. Schiele, Anthony Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, & James J. Kellaris Chapter 4: Consumer Ties and Social Media Consumer Culture in Social Media Networks - Duygu Akdevelioglu & Alladi Venkatesh Chapter 5: From Global Action to Knowledge-sharing with your Colleagues: A Typology of Online Communities - Stephan Dahl & Ana Margarida Barreto Part 2: Methodologies and Theories in Social Media Chapter 6: Social Media Research Using Big Data - Types, Techniques, and Technologies - Theo Lynn & Pierangelo Rosati Chapter 7: Analysing Digital Dialogue: Implications for Research and Practice - Sarah Glozer Chapter 8: Approaches to Emotion and Sentiment Analysis - Ana Isabel Canhoto Chapter 9: Social Contagion in Online Networks and Virality - Franco Curmi Chapter 10: Eye Tracking Research Methodology for Social Media - Ellen Roemer Part 3: Channels and Platforms in Social Media Chapter 11: Geopolitical Overview of Social Media Platforms - From Beijing to Berlin - Sabine Baumann Chapter 12: The Social Shopping Movement in China from TaoBao to WeChat - Wenkai Zhou Chapter 13: Social Media Data in Placemaking - Brendan James Keegan & Rossano Schifanella Chapter 14: How Influencers Influence: Conceptualizing the Influencer Map for Marketing - Karen Freberg, Brian G. Smith, & Lauren Silva Part 4: Tools, Tactics and Techniques in Social Media Chapter 15: Social Media Marketing: The Opportunities and Challenges of Paid, Owned, and Earned Media - Valeria Penttinen & Robert Ciuchita Chapter 16: A Typology of Brand-Related Content on Social Media - Jana Gross Chapter 17: Virtual Influencers: Antecedents and Typologizing - Jon Engström Chapter 18: Visual Communication in Social Media Marketing - Natalia Maehle, Caterina Presi, & Ingeborg A. Kleppe Chapter 19: Memes: Interactive Creative Intertextuality on Social Media - Alexander Laskin & Yasha A. Laskin Chapter 20: Do You Speak Emoji? The Language of Emojis - Ivana Ebel & Joatan Preis Dutra Part 5: Management and Metrics in Social Media Chapter 21: Firm Strategies for One-on-One Exchanges with Customers in Social Media - Kelly Hewett, Steven Hoornaert, & Matthijs Meire Chapter 22: Positive Messaging and Employee Brand Advocacy - Ann M. Torres & Aisling Keenan Gaylard Chapter 23: Understanding Complaining, Service Failure Identification and Service Recovery via Social Media - Karen Jones Chapter 24: Organizational Exit Strategies on Social Media Platforms - Carsten Dirk Schultz & Björn Kruse Chapter 25: Social Media Metrics from Vanity to Sanity - Karen Sutherland Part 6: Ethical Issues in Social Media Chapter 26: A/B Testing in Social Media - Carolyn Popp Garrity Chapter 27: The Reputation Economy: A Tale as Old as Time or a New Paradigm? - Laura S. Rifkin, Canan Corus, & Colleen P. Kirk Chapter 28: Unethical Behaviour of Social Media Influencers: History, Practice and Future Research - Marina Leban Chapter 29: The Ethics of Using Social Media Influencers for Marketing Purposes - Irina Gorea & Jenna Jacobson Chapter 30: Managing Uncivil Interactions in Online Brand Communities - Denitsa Dineva
£114.00
Rowman & Littlefield Searching the Grey Literature: A Handbook for
Book SynopsisSearching the Grey Literature is for librarians interested in learning more about grey literature. If you have ever been asked for a grey literature search but didn’t know where to start, this book will help you craft your search successfully. If you are an expert searcher but find that your library patrons are unfamiliar with the vast body of grey literature, this book may be a useful teaching aid. Those that are both new arrivals and established professionals in the field of librarianship will learn much about grey literature from reading this book, and hopefully acquire new search skills and knowledge. Although a wide range of different types of librarians or information professionals may find the content of this book useful, those working in the areas of health or social science will benefit the most from the book’s content. Searching the Grey Literature discuss different aspects of grey literature, including an introduction to grey literature, the value of grey literature, search sources for grey literature and how to conduct needs assessment before beginning a grey literature search. Search techniques for identifying grey literature documents, selecting and evaluating grey literature search sources and best searching practices are also discussed in detail.Trade ReviewA potentially indispensable resource for a broad range of medical librarians. Practical information, decision guides and suggested reference interview questions make this thorough and comprehensive book a must-read for those new to comprehensive literature searching as well as those looking to expand their mental model for locating grey literature. -- Katherine Eastman, clinical and technical services librarian, College of Community Health Sciences, The University of AlabamaThrough her mix of sassy comments, common sense, and solid searching tips, Sarah Bonato has managed to weave humor, popular culture and some literary flair into the potentially dry topic of grey literature and all its permutations. A great book to have on your shelf to refer to as needed. -- Mindy Thuna, head, Engineering & Computer Science Library, University of TorontoTable of ContentsChapter 1: What is Grey Literature? Chapter 2: The Value of Grey Literature Chapter 3: Databases for Grey Literature Chapter 4: Searching for Dissertations/Thesis Chapter 5: Searching for Unpublished Clinical Trials Chapter 6: Repositories for Grey Lit Chapter 7: Conference Proceedings, Papers and Posters for Grey Literature Chapter 8: Grey Literature Search Checklists & Other Similar Sources Chapter 9: Google for Grey Literature Chapter 10: Developing a Grey Literature Search Plan Chapter 11: Grey Literature: Keeping Current with Emerging Trends and Suggested Learning Tools
£38.95
Broadview Press Ltd The Evil Genius
Book SynopsisWilkie Collins is best known for his great mystery The Moonstone and The Woman in White—and for a life as sensational as are those novels. (The writer who famously advised other novelists to ‘make ‘em laugh, make ‘em cry, make ‘em wait’ is now known to have kept entire households in different parts of England going simultaneously.) Yet Collins also wrote a succession of extraordinarily powerful novels of private life; of these The Evil Genius is among the finest.The story is motivated by the attraction between Herbert Linley and the woman he hires as governess for his child Kitty—the long suffering Sydney Westerfield. As one expects with Collins, the story is driven forward with deft assurance. Yet he also treats the theme of adultery and divorce in a manner quite unconventional for his time—and, remarkably, he manages to draw readers into a sympathetic understanding of both of the main female characters: the offending governess and the aggrieved wife.The Evil Genius was a very considerable success when first published; indeed, it brought Collins more financially than any of his other works. Over a century later its sinews retain the strength to speak powerfully to the reader; lively and intelligent, it is perhaps the finest of Collins’ later novels.Trade Review“Collins’ boldness in drawing sympathetic portraits of both the wife and ‘the other woman’ is astonishingly modern. The novel well deserves to be brought back into print.” — Catherine Peters, Oxford UniversityTable of ContentsIntroductionFootnotesA Note on the TextSelected BibliographyWilliam Wilkie Collins: A Brief ChronologyThe Evil GeniusAppendix: Contemporary DocumentsExplanatory Notes
£26.06
Broadview Press Ltd The Broadview Book of Common Errors in English
Book SynopsisThe ESL edition of Common Errors in English offers a comprehensive survey of the sorts of difficulties second language learners most often experience with English—and provides real help to students in overcoming them. The body of the book is organized according to grammatical categories, covering such topics as Verb Tense difficulties; Word Order Problems; Negation; Gerunds and Direct Objects; Singular and Plural Difficulties; and Direct and Indirect Speech. Included as well is a comprehensive section on usage and meaning, and a list of words commonly misspelled.The authors take care to avoid the harshly prescriptive; the book is informed throughout by a sympathetic understanding both of the difficulties that face every ESL student and of the particular problems faced by individuals from different linguistic backgrounds as they learn the peculiarities of English grammar and usage. The book includes a generous selection of exercises informed by these principles, and an accompanying answer key.Common Errors in English: ESL Edition will be an invaluable reference text for second language learners at a wide variety of levels.Trade Review“A practical, well-organized and straightforward guide. This book is a must for every ESL teacher and every ESL student.” — Mark Angerilli, ESL Teacher Training Program, University of British Columbia.“An excellent easy-to-use reference guide for all students. Especially helpful are the exercises which address specific problems of students who speak certain specific foreign languages.” — Sister Marie Lorraine Bruno, Immaculata CollegeTable of ContentsPrefaceVerbsTensesActive and PassiveNegativesCommandsQuestionsDangling ConstructivesIrregular VerbsOmmision of VerbsIndirect SpeechNounsGenderArticlesPluralsPronounsOther Parts of SpeechAdjectivesAdverbsPrepositionsPhrasal VerbsConjunctionsNegationWord OrderUsage and MeaningHomonymsOther Easily Confused WordsConfusing AdjectivesInterchangeable AdjectivesProblems with UsageAffixesTwo words or one?Infinitives, Gerunds, and Direct ObjectsCapitalizationSpellingSpelling and SoundPunctuationThe PeriodThe CommaThe Question MarkThe Exclamation MarkThe Semi-ColonThe ColonThe DashParenthesesThe ApostropheSpecific Language DifficultiesThe Problems of English Problems of specific languages and language groupsLanguage and GenderExercisesPart I: Exercises on specific grammatical pointsPart II: General Diagnostic and Language Specific ExercisesAnswer Key to Exercises
£29.66
Broadview Press Ltd American English: An Introduction
Book SynopsisThis book is a cultural-historical (rather than purely linguistic) introduction to American English. The first part consists of a general account of variation in American English. It offers concise but comprehensive coverage of such topics as the history of American English; regional, social and ethnic variation; variation in style (including slang); and British and American differences. The second part of the book puts forward an account of how American English has developed into a dominant variety of the English language. It focuses on the ways in which intellectual traditions such as puritanism and republicanism, in shaping the American world view, have also contributed to the distinctiveness of American English.Trade Review“American English is an admirable piece of work. It provides an informative and up-to-date survey of the variety of English spoken in the United States. The discussion of historical developments is excellent, the summaries of scholarship accurate and readable, and the many examples throughout the book (of regional variations, of business jargon, of American sex-talk, and of much else) are consistently illuminating.” — Donald Wesling, University of California, San DiegoTable of ContentsPrefaceAcknowledgmentsA phonetic alphabet for English pronunciationChapter 1 Why study American English?The “British vs. American” issueThe American “mind” and intellectual traditionsWhat to teach: British or American?Can American English reflect culture and the American “mind”?Properties of American English: a previewExplaining American EnglishWhich materials are used in this book?Structure of the bookStudy Questions and Activities Chapter 2 American English: a brief historyThe historical backgroundElizabethan EnglishArchaic features of American EnglishThe influence of languages of the colonial periodThe influence of later immigrantsStudy Questions and Activities Chapter 3 A new nationThe task of namingThe naming of thingsThe frontier and the WestLanguage and technological developmentsSetting up new institutionsPeople and their homesStudy Questions and Activities Chapter 4 Linguistic geography in the United StatesSome historyLanguage, dialect, and idiolectLinguistic geographyGeneral assessment of linguistic geographyStudy Questions and Activities Chapter 5 Regional dialects of American EnglishThe study of American regional varietiesThe Northern dialectThe Coastal SouthThe Midland dialectThe West as a dialect regionSome general regional markersReasons for uniformity and variation in American EnglishStudy Questions and Activities Chapter 6 Social dialects of American EnglishSocial vs. regional variationFactors in social variationStandard and nonstandard American EnglishAttempts at standardizing American EnglishAttitudes toward dialects of American EnglishDialects and social problemsStudy Questions and Activities Chapter 7 Ethnic dialects of American EnglishHispanic American EnglishThe Black English vernacularStudy Questions and Activities Chapter 8 Style in American EnglishSettingSubject matterMediumAudienceMixing stylesStudy Questions and Activities Chapter 9 American slangHistory of the study of English slangThe emergence of American slangSources of American slangThe subject matters of American slangDistinctive properties of American slangImpact of American slang on other varieties of EnglishStudy Questions and Activities Chapter 10 Vocabulary differences between British and American EnglishWords of American originVocabulary differences: some questionsThe main subject areas of British and American English lexical differencesThe interaction between British and American English vocabularyStudy Questions and Activities Chapter 11 General accounts of British-American linguistic differencesThe “linguistic geography” approachA collection of British archaismsSocial historyParallel lists“Form-referent” typologies“Intellectual traditions” approachStudy Questions and Activities Chapter 12 Economy in American EnglishThe historical contextSpelling reformEconomyStudy Questions and Activities Chapter 13 Rationality in American EnglishWhat is rationality?Linguistic economy: the elimination of redundancyLinguistic economy: one value, one formRegularityIconicityStudy Questions and Activities Chapter 14 The “straightforward” AmericanSincerityClear languageThe causes of directnessBusiness talkThe tension between plain and “unplain” languageStudy Questions and Activities Chapter 15 The democratic nature of American EnglishStandardizationAvailability of Standard American EnglishToleranceThe language of democracyAntisexism in America: the linguistic fightStudy Questions and Activities Chapter 16 The “casual” AmericanThe beginnings of American informalityForms of addressSome informal speech actsInformality in pronunciation and spellingStyle “mixing”Informality in writingStudy Questions and Activities Chapter 17 American prudery in languageThe social and historical contextSwearingDeath and some related areasThe human bodyStudy Questions and Activities Chapter 18 Tall talk and grandiloquenceTall talkGrandiloquence, or dignifying the not-so-dignifiedStudy Questions and Activities Chapter 19 The inventiveness of American EnglishInventiveness as a major property of American EnglishMaking new words in American EnglishWhere were neologisms created?The causes of American inventivenessStudy Questions and Activities Chapter 20 The imaginativeness of American EnglishThe nature of imaginativenessWhy items are borrowed from American EnglishInformalityVerbal pruderyTall talkInventivenessSome major metaphorical domains in American EnglishSome conceptual metonymiesBritish and American attitudes to imaginativenessStudy Questions and Activities Chapter 21 Action and success in American EnglishThe components of American successLinguistic reflections of success in American EnglishBritish and American differencesStudy Questions and Activities Chapter 22 A new mindThe effects of social history on American EnglishProperties of American EnglishAmerican English and the American characterAmerican intellectual traditionsTensionsAmerican English and modernityStudy Questions and Activities ReferencesIndex
£42.26
Broadview Press Ltd Academic Writing: Writing and Reading across the
Book SynopsisAcademic Writing is a unique introduction to the subject. As the author puts it in her preface, "this book develops from a strong claim: namely, that style is meaningful." In developing that theme, the author draws meaningfully on theory, especially genre theory, while remaining grounded in the particular. Giltrow presents and discusses examples of actual academic writing of the sort that students must learn to deal with daily, and to write themselves. As newcomers to the scholarly community, students can find that community's ways of reading and writing mysterious, unpredictable and intimidating. Academic Writing demystifies the scholarly genres, shedding light on their discursive conventions and on academic readers' expectations and values. Throughout, Academic Writing respects the student writer; it engages the reader's interest without ever condescending, and it avoids the arbitrary and the dogmatic.The book also offers abundant exercises to help the student develop techniques for working productively at each stage of the scholarly writing process; mastering and summarizing difficult scholarly sources; planning; and revising to create good working conditions for the reader.The third edition of Giltrow's extremely successful book incorporates extensive revisions that integrate the theoretical perspectives of genre theory into the whole of the book in a more organic fashion; the changes are designed to make the book both more attuned to scholarly practice and more accessible to the undergraduate student.Giltrow's Academic Reading is designed as an accompanying reader for Academic WritingTrade Review“In no other composition text have I found as rich an explanation of qualitative research methods—a systematic approach to research and analysis.” — Nancie Burns-McCoy, University of Idaho“Academic Writing is a superb book. It is steeped in contemporary rhetorical theory, packed with examples of writing in the disciplines, and full of unusual and effective exercises. The book is eminently practical: it helps the reader understand and enter into the discourse of academic life.” — Anthony Pare, Director, Centre for the Study and Teaching of Writing, McGill UniversityTable of ContentsPreface1 Introducing Genre1A Hearing Voices1B Hearing Genres1C High-School vs. University Writing1D The University as Research Institution2 Citation and Summary2A Introducing Scholarly Citation2B Is Citation Unique to Scholarly Writing?2C Why Do Scholars Use Citation?3 Summary3A Noting for Gist3B Recording Levels3C Using Gist and Levels of Generality toWrite Summary3D Establishing the Summarizer’s Position3E Reporting Reporting3F Experts and Non-Experts4 Challenging Situations for Summarizers4A High-Level Passages4B Low-Level Passages4C Summarizing Narrative5 Readers Reading I5A Who Do You Think You’re Talking To?5B Traditions of Commentary on Student Writing5C An Alternative to Traditional Commentary:The Think-Aloud Protocol5D Adapting the Think-Aloud Protocol in theWriting Classroom5E Reading on Behalf of Others5F Reliability of Readers5G Presupposing vs. Asserting6 Orchestrating Voices6A Making Speakers Visible: Writing as Conversation6B Orchestrating Scholarly Voices6C The Challenges of Non-Scholarly Voices6D Orchestrating Academic Textbooks and Popular Writing6E The Internet6F Research Proposals7 Definition7A Dictionaries7B Appositions7C Sustained Definitions7D The Social Profile of Abstractions and TheirDifferent Roles in Different Disciplines8 Introductions8A Generalization and Citation8B Reported Speech8C Documentation8D State of Knowledge and the Knowledge Deficit8E Student Versions of the Knowledge Deficit9 Readers Reading II9A Think-Aloud and Genre Theory9B The Mental Desktop10 Scholarly Styles I: Nominal Style10A Common and Uncommon Sense10B Is Scholarly Writing Unnecessarily Complicated,Exclusionary, or Elitist?10C Nominal Style: Syntactic Density10D Nominal Style: Ambiguity10E Sentence Style and Textual Coherence11 Scholarly Styles II: Messages about the Argument11A Messages about the Argument11B The Discursive I11C Forecasts11D Emphasis12 Making and Maintaining Knowledge I12A Making Knowledge12B Method Sections12C Qualitative Method and Subject Position13 Making and Maintaining Knowledge II13A Modality13B Other Markers of the Status of Knowledge13C Tense and the Story of Research14 Conclusions and the Moral Compass of the Disciplines14A Conclusions14B The Moral Compass of the Disciplines:Research Ethics14C The Moral Compass of the Disciplines:Moral StatementsGlossaryReferencesSubject IndexIndex of Researchers Cited
£57.00
Broadview Press Ltd The Philosopher's Dictionary
Book SynopsisThe central aim of The Philosopher’s Dictionary is to provide a comprehensive and up-to-date guide of philosophical terms. Definitions are brief, clear, and user-friendly. Notes on usage, spelling, and pronunciation are included, and there are brief entries on hundreds of the best-known philosophers. Throughout, Martin writes in a style at once informative and authoritative, making difficult concepts intelligible without distorting them.The third edition has been revised throughout, and includes many new entries on philosophical concepts, from Berry’s paradox to the Chinese room example to perfectionism and satisfice. The number of entries on active philosophers has also been considerably increased.Trade Review“Martin’s Dictionary is one that professionals can rely on and recommend to students with confidence. But Martin also presents philosophy in a witty, engaged manner; the reader gets the rewarding sensation of a discipline in motion, an ongoing conversation between past, present, and future.” ― Edrie Sobstyl, University of Texas at Dallas“ … clearly [the dictionary] best-suited for introductory philosophy students.” ― Dialogue“As interesting to the general reader as it is useful for the student.” ― David Copp, Bowling Green University“Very valuable … an excellent first place to look for explanations of philosophical concepts.” ― Thomas Hurka, University of Calgary
£18.95
Broadview Press Ltd Academic Reading, second edition: Reading and
Book SynopsisThis reader has been designed to accompany Giltrow’s Academic Writing, one of the key principles of which is that there is a close connection between the processes of reading and of writing academic prose. Each reading is preceded by introductory commentary, questions, and suggestions for discussion, and the book also includes a brief general introduction.As with Giltrow’s Academic Writing, her Academic Reading is a challenging text. At its core are examples of actual academic writing of the sort that students must learn to deal with daily, and to write themselves. As newcomers to the scholarly community, students can find that community’s ways of reading and writing mysterious, unpredictable and intimidating. Academic Reading demystifies the scholarly genres, shedding light on their discursive conventions. Throughout, Academic Reading respects the student writer; it engages the reader’s interest without ever condescending, and it avoids entirely the arbitrary and the dogmatic.The second edition is expanded to include twenty-one selections, nineteen of which come from scholarly publications, and more than half of which are new to this edition.Trade ReviewComments on the previous edition:“An outstanding book, Academic Reading offers accessible examples of real scholarly discourse. Indeed, this is the only ‘across the disciplines’ reader that I have seen that accomplishes this effectively.” — Brian Turner, University of Winnipeg“An excellent selection of provocative essays; I will certainly adopt this text for my junior level composition course.” — Kathleen Blumreich, Grand Valley State UniversityTable of ContentsGeneral IntroductionIntroductionScience, Law, and the Search for Truth in the Courtroom: Lessons from Daubert v. Merrell Dow, Joan E. Bertin and Mary S. HenifinIntroductionEffects of Lawyers' Socio-political Attitudes on Their Judgments of Social Science in Legal Decision Making, Richard E. Redding and N. Dickon Reppucci IntroductionSome Experimental Influences of Lawyers' Complicated Questions on Eyewitness Confidence and Accuracy, Mark R. Kebbell and David C. Giles IntroductionChronicles and Annals, Elisabeth van Houts IntroductionThe Masked Disease: Oral History, Memory, and the Influenza Pandemic, 1918-19, Lucy Taksa IntroductionRetelling Experiments: H.B.D. Kettlewell's Studies of Industrial Melanism in Peppered Moths, Joel B. Hagen IntroductionThe Master Potter and the Rejected Pots: Eugenic Legislation in Victoria, 1918-1939, Ross L. Jones Introduction"To Watch the Faces of the Poor": Life Magazine and the Mythology of Rural Poverty in the Great Depression, Charles Cunningham IntroductionThe Power of Imagined Community: The Settlement of Undocumented Mexicans and Central Americans in the United States, Leo R. Chavez IntroductionThe Waltz of Sociability: Intimacy, Dislocation, and Friendship in a Quebec High School, Vered Amit-Talai IntroductionSounding Gender(ed): Vocal Performances in English University Teaching Spaces, Tom Delph-Janiurek IntroductionThe Structure of "Revealed" Preference: Race, Community, and Female Labour Supply in the London Clothing Industry, Naila Kabeer IntroductionSeparating Lesbian Theory from Feminist Theory, Cheshire Calhoun IntroductionThe Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution, Donald N. Sull IntroductionThe Battles in Seattle, Margaret Levi and David Olson IntroductionThe Dance of Power: Ritual and Agency among Unionized American Health Care Workers, E. Paul Durrenberger and Suzan Erem IntroductionSimilarities in Anti-Racist and Racist Discourse: Duth Local Residents Talking About Ethnic Minorities, Maykel Verkuten, Wiebe de Jong, and Kees Masson IntroductionConflict and Struggle: The Enemies or Preconditions of Basic Writing? Min-Zhan Lu IntroductionConstruction of the Imaginary Indian, Marcia Crosby IntroductionAn Indian Remembers, Mary Englund IntroductionAnnie Battiste: A Mi'kmaq Family History, Annie Battiste and Marie Battiste Sources
£54.90
Broadview Press Ltd The Broadview Book of Common Errors in English: A
Book SynopsisThe Broadview Book of Common Errors in English offers full coverage of such common mistakes as commas splices, sentence fragments, words frequently confused, words frequently misspelled, mixed metaphors, and subject-verb agreement errors. In each case the problem is clearly explained, with examples illustrating both the nature of the trouble and how to put it right. Unlike many guides to grammar and usage, The Broadview Book refrains from dogmatism; it treats correctness in English not as an unchanging objective standard laden with moral overtones, but rather as a code of convenience that is extraordinarily useful in helping humans to communicate effectively and even elegantly. It thus retains an openness to the inevitable process of change in the English language, and recognizes that change does not imply debasement.The fifth edition has been updated throughout, and includes new material on capitalization; on the connections between clear writing and clear arguments; on academic citation systems; on business writing; and on particular difficulties experienced by those whose first language is not English.Trade Review“Exceedingly useful…a very good reference book.” ― Catherine Miles Davis, Point to Point“I have taught communications to university students for years. This book is the best I’ve seen―and I’ve seen and owned hundreds―that covers the nooks and crannies of the English language so often overlooked and misunderstood.” ― Errol Craig Sull, Niagara University“Thank you, thank you for publishing this excellent and welcome book. I will add it to next year’s course text list.” ― Nelson Wiseman, University of Toronto“This book deals intelligently with usages that some favour and others deplore, and it supplies definitions, suggestions, and examples bound to do good to anyone’s speaking and writing.” ― Charles Haines, Carleton University“For all who wish to use the language with grace, precision and accuracy, The Broadview Book of Common Errors in English is invaluable.” ― Anne Soukhanov, The AtlanticTable of ContentsPrefaceWordsVerbs and Verb Tense DifficultiesDangling ConstructionsSequence of TensesIrregular or Difficult VerbsInfinitives, Gerunds, Objects: “To Be or Not To Be?”Preposition Problems: “Up With Which I Will Not Put”Singular and Plural DifficultiesPronoun Problems: Who Cares About Whom?Part of Speech Conversions: A Question of Principle?Word Meanings: Are Cars Ever Stationery?Word Order ProblemsToo Many Words, Too Few WordsOne Word or Two?Usage: Word ConventionsStyle, Structure, and SubstancePutting Ideas TogetherPunctuationDirect and Indirect SpeechParagraphingGeneralization, Abstraction, Jargon, and DoublespeakBias-Free LanguageMetaphor and MeaningSlang and Informal EnglishForm The Writing ProcessWriting by ComputerFormat and SpellingVocabulary: Some National VariationsSpecial Writing Situations: Academic Writing Business Writing Writing About Literature DocumentationFor Those Whose Native Language Is Not English Appendix 1: A Reference Guide to Basic GrammarAppendix 2: Correction KeyExercisesIndex
£26.96
Broadview Press Ltd An Introduction to Middle English: Grammar and
Book SynopsisAn Introduction to Middle English combines an elementary grammar of the English language from about 1100 to about 1500 with a selection of texts for reading, ranging in date from 1154 to 1500. The grammar includes the fundamentals of orthography, phonology, morphology, syntax, regional dialectology, and prosody. In the thirty-eight texts for reading are represented a wide range of Middle English dialects, and the commentary on each text includes, in addition to explanatory notes, extensive linguistic analysis.The book includes many useful figures and illustrations, including images of Middle English manuscripts as an aid to learning to decipher medieval handwriting and maps indicating the geographical extent of dialect features. This introduction to Middle English is based on the latest research, and it provides up-to-date bibliographical guidance to the study of the language.Trade Review“This is an astoundingly rich book, which replaces in one fell swoop all other introductions to Middle English. Fulk has magisterially digested the sometimes dramatic developments of the past fifty years and presents the reader with a comprehensive, lucid and elegantly written account of the grammar of Middle English, its syntax, and its dialect variations. The core of the book is a fine anthology of Middle English texts, ranging from the twelfth to fifteenth centuries, girded with insightful commentaries and a selective glossary. Fulk’s Introduction is to last a generation, and more.” — Rolf Bremmer, Leiden University“Middle English is not taught as often as it should be. Thanks to this exciting new Introduction to Middle English, it may see a revival! The book consists of a detailed and sophisticated, yet thoroughly enjoyable, Grammar. It also contains excerpts from 38 texts organized in a chronological order. The excerpts are well chosen and each is introduced and followed by insightful linguistic commentary and notes. A glossary completes the book. This Introduction will appeal to students of linguistics and literature alike.” — Elly Van Gelderen, Arizona State UniversityTable of ContentsLIST OF CHARTSLIST OF FACSIMILESLIST OF FIGURESLIST OF ABBREVIATIONSPREFACEGRAMMARI. HISTORY, ORTHOGRAPHY, AND PRONUNCIATIONA. Historical overview1. The transition from Old to Middle English. 2. The transition from Middle to Modern English.B. Orthography3. Phonetic symbols and phonological terms. 4. The alphabet. 5. Sounds andspelling: consonants. 6. Sounds and spelling: vowels. 7. Sample spellings ofstressed vowels.II. PHONOLOGYA. Stress and syllables8. Lexical stress and syllabification. 9. Phrasal stress.B. Stressed vowels10. Vowels at the close of the OE period. Quantitative variation: shortening11. Shortening before consonant groups. 12. Trisyllabic shortening. Quantitative variation: lengthening13. Lengthening before homorganic consonant clusters. 14. Lengthening in open syllables. 15. Compensatory lengthening. 16. Quantity in words borrowed from French. Qualitative variation: native vowels17. The OE short low vowels. 18. OE æ. 19. OE ā. 20. OE ý.21. OE ō. 22. OE diphthongs. 23. The rise of new front diphthongs.24. The rise of new back diphthongs. Qualitative variation: non-native vowels25. Vowels in borrowings from Old Norse. 26. Vowels in borrowings from French.27. Summary of developments in the stressed vowels. 28. The Great Vowel Shift. C. Vowels in syllables of lesser stress29. Centralization and laxing of unstressed vowels. 30. Loss of final -e. 31. Loss of /ə/ in syllables closed by a final consonant. 32. Disyllabic and polysyllabic stems. 33. Vowels of prefixes. 34. Unaccented words.D. Consonants35. The consonant system of Middle English. 36. Voicing and devoicing.37. Assimilation. 38. Deletion. 39. ME ȝ and the development of glides.40. Metathesis, epenthesis, metanalysis. 41. Some dialectal developments.III. MORPHOLOGYA. Nouns42. Declension in Old English. 43. Reduction of case distinctions. 44. Elimination of grammatical gender. 45. Three declensional classes. 46. Exceptions to the general trend. 47. The inflectional morphology of loaned French nouns.B. Adjectives48. Definite and indefinite inflection. 49. Strong and weak inflection in ME.50. Comparison of adjectives.C. Numerals51. Cardinal numbers. 52. Ordinal numbers.D. Pronouns and articles53. Historical development. Personal pronouns54. First and second persons. 55. Third person. 56. Possessive pronouns. Demonstrative pronouns and articles57. The definite article. 58. Demonstrative þat. 59. Demonstrative þis.60. Other demonstratives and articles. Interrogative pronouns61. The OE types and their development. Relative pronouns62. The OE types and their development. Indefinite pronouns63. Inventory. E. Verbs64. Background. Inflections65. Inflections of the present tense. 66. Inflections of the preterite. Stems: strong67. Sample paradigm of a strong verb. 68. Principal parts and chief developments.69. Alternate stem types. 70. The seven classes of strong verbs.71. Strong class 1. 72. Strong class 2. 73. Strong class 3. 74. Strong class 4.75. Strong class 5. 76. Strong class 6. 77. Strong class 7. Stems: weak78. The OE background. 79. Sample paradigms. 80. Variant stem typesof regular verbs. 81. Examples of the stem types. 82. Irregular weak verbs. Preterite-present verbs83. Background. 84. Inventory. Athematic verbs85. Background. 86. The verb ben. 87. The verb don. 88. The verb gon.89. The verb willen. IV. MORPHOSYNTACTIC CHANGE, SYNTAX, AND SEMANTICSA. Historical overview90. Syntactic and morphosyntactic change.B. The noun phrase and its elements Morphosyntactic properties of nouns and adjectives91. Gender. 92. Case. 93. Number. 94. Substantive adjectives. 95. Adjectivecomplements. 96. Comparison of adjectives and adverbs. 97. Placement ofadjectives. 98. The position of quantifiers. Articles and pronouns99. Rise of the indefinite article. 100. The particularizing pronoun one.101. Reflexive pronouns. 102. Familiar and formal pronouns in forms of address. 103. Relative pronouns and their antecedents. 104. Ellipsis of relative pronoun. Subjects and direct objects105. Ellipsis of the subject. 106. Pleonastic subjects. 107. Compound subjects. 108. Ellipsis of the object. 109. Pleonastic object. C. The prepositional phrase110. The preposition of. 111. The prepositions mid and wiþ. 112. The preposition to.113. The preposition into. 114. The expression of agency in passive constructions.115. Postpositive prepositions. 116. Preposition stranding. 117. Prepositions with pronominal objects.D. The verb phrase118. Tense and aspect. 119. Mood: imperative. 120. Mood: subjunctive. 121. Mood: interrogative. 122. Impersonal and passive constructions. 123. Existential constructions. 124. Negation. 125. Auxiliaries. 126. Infinitive constructions.E. The clause127. Position of adverbial elements. 128. Position of objects. 129. Extraposition fromclauses. 130. Subordinating conjunctions. 131. Placement of the verb.V. REGIONAL DIALECTOLOGY Factors in dialect variation132. Orthography and phonology. 133. Mischsprachen. 134. The nature ofregional variation. Dialect maps135. The Middle English dialect atlases. 136. LALME maps.137. Some major isoglosses: introduction. 138. Some major isoglosses:descriptions. VI. POETIC FORM139. Poetic types.A. Isochronous verse Scansion140. Metrical feet. 141. Unstressed vowels. 142. Trisyllables. 143. Synizesis.144. Metrical properties of borrowings from French. Forms145. Narrative forms. 146. Lyric forms. 147. The septenarius. B. Anisochronous verse148. Historical background. 149. Early ME alliterative verse. 150. The AlliterativeRevival. 151. The alliterative form in the fourteenth century.TEXTSA NOTE ON THE TEXTSTWELFTH CENTURY The Peterborough Chronicle The Soul’s Address to the Body The Ormulum Poema morale THIRTEENTH CENTURY Ancrene Wisse La3amon, Brut Kentish Sermons The Physiologus Seinte Marherete The Proverbs of Alfred The 1258 Proclamation of Henry III The Fox and the Wolf Ubi sunt qui ante nos fuerunt? The Thrush and the Nightingale King Horn The Owl and the Nightingale Havelok The Chronicle of Robert of Gloucester FOURTEENTH CENTURY Cursor Mundi Robert Mannyng of Brunne, Handlyng Synne Dan Michel of Northgate, Ayenbyte of Inwyt Laurence Minot, The Siege of Calais Richard Rolle, Three Exempla The Stanzaic Morte Arthur Patience The Alliterative Morte Arthure William Langland, Piers Plowman John Barbour, The Bruce John of Trevisa, Translation of Ranulph Higden’s Polychronicon Petition of the Company of Mercers of London to Parliament (1388) John Gower, Confessio Amantis Geoffrey Chaucer, The Nun’s Priest’s Tale, from The Canterbury Tales FIFTEENTH CENTURY Thomas Hoccleve, La male regle John Lydgate, The Siege of Thebes The Book of Margery Kempe Margaret Paston, Two Letters to John Paston I (1444, 1448) The Wakefield Second Shepherds’ Play Robert Henryson, The Testament of Cresseid APPENDIXGLOSSARYREFERENCES
£999.99
Broadview Press Ltd The Broadview Guide to Writing: A Handbook for
Book Synopsis“Even the most useful reference guides are not always, well, shall we say, riveting. A refreshing exception is the new Broadview Guide to Writing, which is smart, helpful, and even fun to read.” —Gerald Graff and Cathy Birkenstein, authors of They Say / I Say: The Moves That Matter in Academic WritingKey Features—A coil-bound reference text suitable for a range of introductory composition and writing courses—Divided into three sections:Writing Processes (including Research, Argumentation, and Style)Writing Mechanics (Grammar, Usage, and Punctuation)Writing Contexts (Writing in different academic disciplines, Forms and conventions, and citation) —Comprehensive treatment of citation style guides, with 2016 MLA style updates—Expanded treatment of research methods, argument structures, and writing in the workplace—A unique section on “How to Be Good With Words”—issues of gender, race, class, religion, sexual orientation, disability, etc.—Expanded coverage for those whose native language is not English—All-new chapter on reading images—Extensive companion website featuring interactive exercises Increasingly, writing handbooks are seen as over-produced and overpriced. One stands out: The Broadview Guide to Writing is published in an elegant but simple format, and sells for roughly half the price of its fancier-looking competitors. That does not change with the new edition; what does change and stay up-to-date is the content of the book. The sixth edition brings a substantial re-organization of the contents under three headings: Writing Processes, Writing Mechanics, and Writing Contexts. Coverage of APA, Chicago, and CSE styles of documentation has been substantially expanded, and the MLA section has now been fully revised to take into account all the 2016 changes. Also expanded is coverage of academic argument; of writing and critical thinking; of writing about literature, of paragraphing; of how to integrate quoted material into one’s own work; of balance and parallelism; and of issues of gender, race, religion etc. in writing. The chapter “Seeing and Meaning: Reading (and Writing About) Visual Images” is entirely new to the sixth edition.Trade Review“The chapter on ‘How to Be Good with Words’ braves every thorny patch of ethical usage imaginable with clear-eyed candor, a serious and generous sensibility, and refreshing wit…. [Overall,] The Broadview Guide to Writing is not only informative and impressive; it is smart—smartly written and smartly designed.” — Dennis Paoli, Co-coordinator, Writing Across the Curriculum, Hunter College, CUNY“This spiral-bound handbook is designed to provide all writers with basic and in-depth guidelines to all stages of the writing process…. The section on academic writing deserves particular mention here. Unlike many other writing handbooks, this volume provides in-depth discussion of the various types of academic writing and their unique characteristics. This section will be useful to the college writer… In particular, the guidance and analysis provided in the Academic Writing section will be of use to the undergraduate student who is expected to write papers in a wide variety of disciplines. Sections on writing about literature, writing about science, writing about texts and writing across the disciplines will clear up confusion on the expectations and norms of these varied types of academic writing…. This volume…can certainly serve as a useful one-stop resource for a wide variety of common questions.” — David Bell, Reference Reviews“After a careful comparison between the two, I have just switched from A Writer’s Reference to The Broadview Guide to Writing. The lower price is definitely a factor in my decision—but it is so much more than that. The EAL designation [in the Broadview] is so much more welcoming and realistic, [and the overall] tone of the Broadview handbook is so approachable, clear, and encouraging.” — Carol Brown, Diablo Valley CollegeComments on Previous Editions“The Broadview Guide remains the most readable writing guide available—at any price. It’s the only usage guide I’ve ever actually read for fun. Moreover, it’s sensible, and it’s complete. … The authors assume nothing, but they don’t condescend.” — Jacky Bolding, University of the Fraser Valley“There’s so much to like here: the sense of proportion, the sensible layout, the precision of the usage notes, the sound stylistic advice, and the examples. … The text is clearly informed by the best traditions of composition and rhetoric, but comes across in a disarming fashion with a common sense approach. … Long after the course is over, students will want to keep this book as a manual of style and usage.”— Thomas L. Martin, Department of English, Florida Atlantic University“While it is often difficult to distinguish one writing handbook from another … The Broadview Guide to Writing proves exceptional in a number of ways. … [It is] an accessible and relevant guide for twenty-first century college students, with a keen eye toward process, style, and documentation.” — Karen Head, Special Advisor to the Writing & Communication Program, The Georgia Institute of Technology“The Broadview Guide to Writing treats the rhetorical modes appropriately—not in any rigid or formulaic fashion as ends in themselves, but as means of fostering the development of ideas. It emphasizes stylistic fluency, something that writing pedagogy has too often neglected. … And the examples seem to me to be smart and engaging. All in all, this is a book that offers students the respect they deserve—and a book that deserves to be widely used.” — Beth Daniell, Director of Composition, Kennesaw State University“Comprehensive, affordable, and student-friendly.” — Candice Rai, English Department, University of Washington–Seattle“I use The Broadview Guide to Writing with my students and I plan to continue using it; it's very good —clear without being condescending. I especially appreciate its comprehensive discussion of writing styles in multiple academic disciplines. And one more thing—my students can actually afford to buy it.”— Jonathan Sadow, State University of New York at OneontaTable of ContentsHow to Use This Book and Its Companion WebsitePreface to the Sixth EditionWRITING PROCESSP1 Getting StartedP1.1 Attitude and VoiceP1.2 Academic StyleP1.3 AudienceP1.4 PurposeP1.5 FocusP1.6 DiscoveryP1.7 Writer’s BlockP1.8 ResearchP1.9 Finding SourcesP1.10 Evaluating SourcesP2 Making SenseP2.1 ArgumentP2.2 LogicP2.3 FallaciesP2.4 ThesisP2.5 OrganizationP2.6 Modes of WritingP2.7 Logical FluencyP2.8 Your Arguments, Others’ ArgumentsP2.9 Incorporating Sources through Summary, Paraphrase, and QuestionP2.10 PlagiarismP2.11 CitationP3 Improving StyleP3.1 Stylistic FluencyP3.2 DictionP3.3 SyntaxP3.4 RhythmP3.5 Figures of SpeechP3.6 VoiceP3.7 ToneP3.8 Revision and ProofreadingP3.9 Writing by ComputerSPECIAL TOPICHow to Be Good with WordsWRITING MECHANICSM1 GrammarM1.1 “Right” and “Wrong”M1.2 Parts of SpeechM1.3 Parts of SentencesM1.4 Verb FormsM1.5 Mood and VoiceM1.6 Sentence Combining: How to Build SentencesM2 UsageM2.1 Verb IssuesM2.2 Preposition IssuesM2.3 Noun and Pronoun IssuesM2.4 Word OrderM2.5 Word MeaningsM2.6 Part-of-Speech ConversionsM2.7 SlangM2.8 Word ConventionsM2.9 Joining WordsM2.10 WordinessM2.11 National VariantsM3 Punctuation and Other ConventionsM3.1 Punctuation MarksM3.2 QuotationsM3.3 CapitalizationM3.4 AbbreviationsM3.5 SpellingM4 EAL: For Those Whose Native Language Is Not EnglishSPECIAL TOPICSeeing and MeaningWRITING CONTEXTSC1 Writing Across the DisciplinesC1.1 Different Subjects, Different StylesC1.2 English StudiesC1.3 HumanitiesC1.4 Natural and Applied SciencesC1.5 Social SciencesC1.6 Business and CommerceC2 Forms and ConventionsC2.1 The Meanings of TextsC2.2 Meaning and Form in LiteratureC2.3 The Text in the Present TenseC2.4 Authors and SpeakersC2.5 The Scientific Research PaperC2.6 Scientific ToneC2.7 First Person and Active VoiceC2.8 Writing in the WorkplaceC2.9 Examinations and In-class EssaysC3 Style GuidesC3.1 MLA StyleC3.2 APA StyleC3.3 Chicago StyleC3.4 CSE StyleAppendix 1: Correction KeyAppendix 2: Essay Checklist
£43.16
Broadview Press Ltd The Broadview Pocket Guide to Writing
Book SynopsisThe Broadview Pocket Guide to Writing: A Concise Handbook for Students presents essential material from the full Broadview Guide to Writing. Included are summaries of key grammatical points; a glossary of usage; advice on various forms of academic writing; coverage of punctuation and writing mechanics; helpful advice on how to research academic papers; and much more. Four commonly-used styles of citation and documentation are covered—MLA, APA, Chicago, and CSE.Trade ReviewComments on the full Broadview Guide to Writing:“Even the most useful reference guides are not always, well, shall we say, riveting. A refreshing exception is the new Broadview Guide to Writing, which is smart, helpful, and even fun to read.” —Gerald Graff and Cathy Birkenstein, authors of They Say / I Say: The Moves That Matter in Academic Writing“The chapter on ‘How to Be Good with Words’ braves every thorny patch of ethical usage imaginable with clear-eyed candor, a serious and generous sensibility, and refreshing wit…. [Overall,] The Broadview Guide to Writing is not only informative and impressive; it is smart—smartly written and smartly designed.” —Dennis Paoli, Co-coordinator, Writing Across the Curriculum, Hunter College, CUNY“The Broadview Guide remains the most readable writing guide available—at any price. It’s the only usage guide I’ve ever actually read for fun. Moreover, it’s sensible, and it’s complete. The authors assume nothing, but they don’t condescend. … The 6th edition gives more space to the problems of gender, race, and class-biased language; most guides don’t direct enough of our attention here. The new chapter on visual literacy is also good—an interesting group of paintings & photographs along with a set of clear, concrete ways to ‘read’ them.” — Jacky Bolding, University of the Fraser Valley“… an excellent choice.… The expanded coverage of the sixth edition [makes] this not only a comprehensive writing guide, but also a valuable introduction to communication and critical thinking in today’s academic world. I will be recommending this text to students at all levels.” — Maria DiCenzo, Wilfrid Laurier University“[The] reference sections on grammar and usage … cover everything I would ever point out in student writing.… The section on MLA style covers pretty much everything anyone needs to know about how to deploy this system of documentation.… The sections on academic writing are [also] very good.” — Bruce Greenfield, Dalhousie University“In a market replete with writing guides, this practical book stands out…. The [Broadview] Guide … re-energizes this pedagogical field by providing clear and concise explanations supported by examples.” — Anne Quéma, Acadia University“[The new] section on how language both reflects and shapes reality … is thought-provoking and sensitive.… Overall, the book is comprehensive, balanced, and engaging. I enjoyed reading it, and I rarely say that about handbooks and guides to writing. I’m sure students will find this book helpful and inspiring.” — Candace Fertile, Camosun CollegeTable of Contents Choosing the Best Words Be as Clear and Specific as Possible Watch for Redundancy Avoid Wordiness Watch for Missing Parts Choose the Best Verb Connect Your Ideas Clearly Paragraphing Joining Words Order and Weight Your Ideas According to Their Importance Watch for Ambiguity Illogical or Confused Connections Making Your Writing Consistent Agreement among the Grammatical Parts of Your Writing Watch for Mixed Metaphors Rhythm, Variety, Balance, and Parallelism CONTEXTS OF WRITING Academic Writing: Essays and Arguments From Topic to Thesis Statement The Nature of Argument Argument Structure and Paragraphing Your Arguments, Others’ Arguments Styles and Disciplines The Language of Academic Writing Writing about Literature / Writing about Texts Writing about Science Business and Professional Writing Slang and Informal English The Social Context Gender Race and Ethnicity, Class, Religion, Sexual Orientation, Disability, etc. Bias-free Vocabulary: A Short List GRAMMAR Basic Grammar: An Outline Parts of Speech Nouns Pronouns Articles Adjectives Verbs Adverbs Prepositions Conjunctions and Conjunctive Adverbs Parts of Sentences Subject Object Predicate Clauses and Phrases Parts of Speech and Parts of the Sentence Verbs and Verb Tense Difficulties The Infinitive The Simple Present Tense Subject-Verb Agreement Historical Present Survey of Verb Tenses Voice Mood Combining Verb Tenses: Some Challenges The Past Perfect Tense Combining Tenses—Quoted Material Irregular Verbs Dangling Constructions Nouns and Pronouns Singular and Plural Nouns Singular Pronouns Unreferenced or Wrongly Referenced Pronouns Subject and Object Pronouns Adjectives and Adverbs Comparatives and Superlatives Sentence Fragments / Incomplete Sentences Comma Splices / Run-on Sentences EAL: For Those Whose Native Language Is Not English Articles Frequently Used Non-count Nouns Continuous Verb Tenses Omission or Repetition of the Subjec The Conditional PUNCTUATION The Period The Comma Commas and Non-restrictive Elements That and Which Extra Comma Commas and Lists The Question Mark The Exclamation Mark The Semi-Colon The Colon The Hyphen The Dash Parentheses Square Brackets The Apostrophe Contractions Possession Quotation Marks Other Uses of Quotation Marks Misuse of Quotation Marks to Indicate Emphasis Single Quotation Marks Direct and Indirect Speech Ellipses FORMAT AND SPELLING Capitalization Abbreviations Titles Academic and Business Terms Latin Abbreviations Numbers Italics Spelling Spell-Check Spelling and Sound American Spelling, British Spelling, Canadian Spelling Other Spelling Mistakes RESEARCH AND DOCUMENTATION Approaches to Research Avoiding Plagiarism Citation and Documentation Incorporating Sources Summarizing Paraphrasing Quoting Directly Formatting Quotations Adding to or Deleting from a Quotation Signal Phrases MLA Style About MLA In-Text Citations About Works Cited MLA Core Elements Examples MLA Style Sample Essay Page APA Style Incorporating Sources in APA Style Summarizing Paraphrasing Quoting Directly Formatting Quotations Adding to or Deleting from a Quotation Signal Phrases About In-text Citations About References APA Style Sample Essay Pages Chicago Style About Chicago Style Chicago Style Sample CSE Style CSE Style Samples GLOSSARY OF USAGE CORRECTION KEY INDEX
£24.65
Broadview Press Ltd Business and Professional Writing: A Basic Guide,
Book SynopsisStraightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes. KEY FEATURES: Very concise—points are made as briefly and directly as possible Tone is friendly and encouraging rather than formal or academic Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing Readable layout, with many concrete examples, instructive images, and helpful tips throughout Trade ReviewPraise for the First Edition“Paul MacRae’s Business and Professional Writing is an excellent entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” — Michael Fox, Western University“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech Table of Contents Acknowledgements Preface Introduction to Business and Professional Writing Part I The Basics of Strong Writing Chapter 1 Plain Language Chapter 2 The Seven Cs of Good Professional Communication Introduction Chapter 3 The Eighth C: Learning Grammar Language Chapter 4 Copy-Editing Part II Document Design Chapter 5 Basic Document Design Chapter 6 Formatting for Correspondence Part III Correspondence Chapter 7 Emails and Memos Chapter 8 Letters: Good News, Neutral, and Bad News Chapter 9 Persuasive Letters Part IV Writing for a Job Chapter 10 Cover Letters Chapter 11 Resumes Part V Promotional Materials Chapter 12 News Releases Chapter 13 Brochures Chapter 14 Promotion on the Web Part VI Oral Presentations Chapter 15 Individual Oral Presentations Chapter 16 Group Presentations Part VII Reports Chapter 17 Informal Reports Chapter 18 Formal Reports Chapter 19 Formal Report Example Appendix A Answers to Exercise Index
£39.56
Broadview Press Ltd Your First Page: First Pages and What They Tell
Book SynopsisYour First Page is unlike any other craft book on writing. It is based on the premise that practically everything that can go right or wrong in a work of fiction or memoir goes wrong or right on the first page. Those first 300 or so words function like canaries in coal mines, forecasting success or predicting trouble. They establish the crucial bond between writer and reader, setting them off together on a path toward the heart or climax of a story—or they fail to do so. From first pages we stand to learn most of what we need to know to succeed as authors. This new workshop and classroom edition of Your First Page has been revised to better fit the needs of creative writing classrooms and workshops. Trade ReviewPraise for the first edition“I have long taught the critical importance of the first few pages of any work of fiction. What a delight to find a smart, perceptive, enormously useful book that focuses on the craft and technique issues of these same make-or-break first 500 words. I heartily recommend Peter Selgin’s Your First Page to any aspiring young writer.” — Robert Olen Butler, Pulitzer Prize winner and author of From Where You Dream: The Process of Writing Fiction “Like a detective dusting for fingerprints, in Your First Page Peter Selgin demonstrates how a close examination of the opening paragraphs of a story, novel, or essay can reveal much more than a beginning writer might imagine: the entire work’s DNA. In example after example, he demonstrates the kind of close reading that will serve any writer well and offers sound advice on exposition, scene, characterization, point of view, style, and many more essential components of effective prose. Though it can serve the individual writer toiling away at home, I look forward to sharing it with students in my classes, too.” — Peter Turchi, author of A Muse and A Maze: Writing as Puzzle, Mystery, and Magic “An excellent, unique book. I use this book in my English 307: Writing the Literary Novel course. What's special about it is its rich collection of good quality brief samples of work in progress. The strengths and weaknesses of these texts are clearly analyzed by Peter Selgin with an intelligent eye, and students can see how to improve their own work. Reading the contemporary masters of fiction is valuable, but inevitably a chasm is created. This book helps to realistically bridge that chasm and get students on the road to increasingly more efficient results in their own writing.” — Vic Cavalli, Trinity Western UniversityTable of Contents Introduction I. Opening Strategies 1. Who Speaks? Choosing Narrators 2. Dramatic Openings 3. Colluding with Readers / Second Person 4. Character Narrator 5. Where to Start? Biblical Openers 6. Setting the Scene: The Wide-Angle Establishing Shot 7. Beginning at the End 8. Literary Births 9. In Medias Res: The Inciting Incident 10. The Covenant: Taking the Leap II. Seven Deadly Sins: Common Errors 1. Default Omniscience: Failure to Properly Engage a Narrator and Inhabit that Narrator’s Perspective 2. False Suspense: Capricious Withholding of Information 3. Dramatized Routine or Status-Quo Syndrome: Failure to Distinguish between Events and Routine 4. Information vs. Experience: Supplying Abstract Ideas and Conclusions in Lieu of Concrete Evidence 5. Imitation Story: Cliché at the Root of Conception 6. 6. Disappearing Scenes: Failure to Distinguish between Background, Flashback, Frame, and Present Story 7. Sentimentality: Implying or Describing Emotions in Excess of Experience 8. Grim Determination: The Deadliest Sin? III. First Pages Analyzed Introduction: How to Use these First-Page Analyses A. Point of View: Who Speaks? 1. Song of the Dust Bowl: 1936 (First Person / “Voice” / Style Born of Urgency / Child Narrator) 2. The Logging Road to the Cabin (Third Person / Information vs. Evidence / Default Omniscience) 3. A Pair of Foggy Sisters (Third Person / Default Omniscience / “Said”) 4. Where the Hernandezes Live (Third Person / Subjectivity / Information vs. Experience / Inhabiting Scene) 5. On the Couch (Third Person / Free Indirect Method / Dramatized Routine vs. Drama) 6. Drive-by Girl (Dramatized Routine / Interior Monologue / Free Indirect Discourse) 7. A Woman Bedazzled (Unreliable Narrators & Narratives vs. Unreliable Authors) 8. The Curfew (Second Person) 9. Narrating from the Great Beyond (Dead Narrator / Gratuitous Narrative Devices) B. Structure: Where to Begin? 10. Megan’s Life: A Surfeit of Beginnings (Where to Begin? / Inciting Incident / Death) 11. Flying with Mum and Dad (In Medias Res / Framing the Question) 12. A Fateful First Encounter (First Glimpse / Atmosphere / Framing Device / Authorial Intrusion) 13. Living with Lyle (First Glimpse / Mistaken Identity / Whose Viewpoint? / Implication vs. Statement) 14. After the Fire (Nested Scenes / Russian Doll Syndrome / Past Perfect / Dialogue Tags) 15. The Unwritten Masterpiece (Sleeve Rolling & Throat Clearing) 16. Strawberry Fields (Starting Off with a Dream) C. Plot/Suspense 17. A Stubbed Toe in the Library (Plots A & B, Inciting Incident / Retrospective Narrative) 18. Clouds Across the Moon (False Suspense / Trusting Your Narrator / Prologues) 19. A Stranger Approaches (False Suspense / Artificially Withheld Information) 20. Conducting Olivia (False Suspense / Grounding Scenes / Context / Accident as Inciting Incident) 21. Taking the Yoke (Foreshadowing / Implications vs. Statement) 22. Hanging from a Cliff (In Medias Res / Premature Climax) 23. Romance & Fireworks (False Suspense / Pointed First Sentence) D. Characters 24. Meeting Ewan (First Glimpse / Evoking Characters / Memoir) 25. Painting the Nude (Stereotypes / Fictional Artists) 26. A Balcony Overlooking the Bay (Dramatized Routine / Fictional Artist) 27. An Opening in Search of Itself (Unreliable Narrator / Mental Illness / Abstraction / Metaphors) 28. Finding Jenny (Indolent Character / Mental Illness / Sensational Event Conveyed by Torpid Scene) 29. A Self-Conscious Queen (Judgments, Labels, and Epithets / Dramatized Routine) 30. Up a Tree (Child’s Perspective / Blunt Sentences) 31. Mean December Wind (Retrospective Narrator / Strong Verbs / Appealing to Senses) 32. Art’s Highest Purpose: To Complicate Our Feelings (Child Protagonist / Humor and Danger) E. Genres 33. Zechs’s Deal: A Routine Awakening (Sci-Fi or Speculative Fiction / In Medias Res / Dramatized Routine) 34. To the Core (Science Fiction / Humor / Tongue in Cheek) 35. U’gen Cadets (Speculative Fantasy / False Suspense / Clarity & Precision) 36. A Dragon’s Protection (Fantasy / Appealing to the Senses / Metaphysical Elements) 37. Celestia’s Last Battle(Prologues / Fantasy / Adjectives / Suspension of Disbelief / Telling vs. Showing) 38. A Psycho in the Making (Horror-Thriller Genre / Psychopathic Characters / Muffled Implications) 39. Death on the Freeway (Detective Fiction / Clairvoyant Dreams) 40. Bases Loaded (Crime Thriller / McGuffins / Dramatized Routine as Harbinger of Violence) 41. Hit and Run (Detective Fiction / Noir / Hardboiled Prose) 42. Detective in a Department Store (First Sentences / Information vs. Evidence / Dramatized Routine) 43. Mommy Get Your Gun (Satire / Spoof / Importance of Grammar) 44. Lady Pamela’s Surgeon (Romance / Bodice Ripper / Where to Begin?) 45. The Pleasures of Genre (Regency Romance / Strong Verbs / Close Third Person / Feelings) F. Memoir 46. Tanks & Miracles (Memoir / War / Memoir vs. Autobiography / Theme) 47. A Pilot’s Probation (Memoir / Vocation / Memoir vs. Autobiography) 48. From “Loss ... But Not Lost”: A Deathbed Scene (Memoir / Death / Show, Don’t Tell / Inhabiting Scenes) 49. A Surprise Phone Call (Memoir / Scene vs. Summary / Clutter / “Glance” / Verbs) 50. A Rude Awakening (Memoir / Relationship / Judgments / Righteous Indignation) 51. The Year of 14 Jobs (Memoir / Implication vs. Statement / Abstract vs. Concrete) 52. The Road Train (Memoir / Travel / Flashback / False Suspense vs. Generosity) 53. The Substance Abuser’s Wife (Memoir / War / Drug Addiction / Cliché at the Root of Conception) 54. An Addict’s Perspective on Addiction (Memoir / Addiction / Reflection / Unreliable Narrator) 55. Clinic Caper (Memoir / Humor / Story vs. Anecdote) 56. Leaving Jumana (Memoir / Framing Questions Effectively) 57. I’m Not Chinese (Memoir / Precision, Sincerity, Humility) G. Style 58. A Stormy Opening (Writing Up a Storm / Poetry vs. Histrionics / Inadvertent Comedy) 59. A Letter from Tehran (Sentimentality / Grounding Scene in Setting / Implication via Action) 60. A Lion in the Room (Defamiliarization / Throat-Grabber Openings / Metaphor) 61. Back to School Night (Scene vs. Summary / Description vs. Exposition / Show Don’t Tell) 62. The First Day of the War (War / Tense / Authenticating Details) 63. Gramma’s Death Bed (Framing Device / Perfunctory Adverbs / Death) 64. The Sympathetic Medic (Adjectives) 65. Home from Fairview (Mental Illness / Abstract vs. Concrete / Similes and Metaphors) 66. The Girls in the Band (Modifiers / Statement v. Implication / Less = More) 67. A Hole in the Heart (Abstraction / Grounding in Scene / Metaphors / Subjectivity) 68. When I Met Lucia (Abstract vs. Concrete / Opinions & Information vs. Evidence) 69. Beth’s Wish (Whose Drama? / Overwriting / Implication vs. Statement) 70. A Woman of Valor (Genericism / Authenticating Details / Cliché) 71. Five Years with Sam (Poetry at the Expense of Meaning) 72. Canary Wharf (Overwriting / Sensationalism / Adverbs) 73. Kidnapped (First Sentence / Grounding Scene / Flashback / Revision / Past Perfect) 74. A Twice-Drowned Narrator (“Titanic Lit” / Dead Narrators / Details / Baroque vs. Austere / Devices) 75. Meatloaf Night (Child’s Perspective / Dialogue / Constraint = Style) IV. Some Exemplary Openings V. Some Exemplary First Sentences Afterword: Artistic vs. Commercial Success First Page Analyses: Subject / Category Index Works and Authors Cited Index
£29.66
Broadview Press Ltd Who’s Your Source?: A Writer’s Guide to
Book SynopsisWhile students today have access to more sources of information than ever before, they are not necessarily equipped to make informed judgments about those sources. Teaching students to evaluate sources has become even more challenging in the last year as issues regarding fake news and “alternative facts” have become a heated matter in conversations taking place in the public sphere.The book will present students with a set of tools that they can use to evaluate any source that they encounter. In addition to learning how to use sources in their writing, students who read Who’s Your Source? will become more savvy consumers of the sources they encounter in their daily lives.Key Features Uses a simple three-part strategy to evaluate sources: rhetorical appeals, rhetorical situation, and reality check Grounded in rhetorical theory—encourages students to evaluate the soundness of arguments as well as the reliability of sources Incorporates real examples from the authors’ experience as instructors—and as scholars Trade Review“This streamlined and highly accessible book covers all the essentials of research, both within libraries and elsewhere, including print and non-print materials, checklists, and guidelines. Using a clear and easy-to-follow conversational style, the authors manage to avoid the dry quality so often found in how-to guides. In straightforward yet precise detail and depth, Melissa Bender and Karma Waltonen nicely connect the mechanics of composition with the considerations integral to the research process, using frequent questions and answers to effectively illustrate research and writing techniques. Overall, Bender and Waltonen’s work provides a variety of educational approaches and considerations to improve students’ research and writing skills. This is an excellent resource for educators!” — Roberto C. Delgadillo, University of California, Davis“Who’s Your Source? is a timely textbook. With chapters on academic sources as well as student-preferred sources (internet, Wikipedia), it addresses the search process and the use (and misuse) of logic and reasoning in assessing sources. It draws on engaging examples from science, politics, and contemporary media (from John Oliver to Monty Python) to help students work through the differences between news and fake news, the uses of evidence, the reliance on forms of visual rhetoric, and the value of testimony from people. It is forthright in its challenge to misleading information and shoddy research. Its discussion of academic genres and procedures is especially thorough. Each chapter offers rich cases for students to work through, sample student papers, discussion questions, and suggestions for projects.” — Jean Ferguson Carr, University of PittsburghTable of Contents Introduction, Or What The Simpsons Can Teach Us About Sources Chapter One: The Other Three Rs: A Three-Part Evaluation Strategy A. Introduction to Rhetoric B. Rhetorical Appeals: Logos, Ethos, Pathos C. Rhetorical Situation: Genre, Audience, Purpose, Context D. Reality Check E. The Three Rs in Action: A Sample Source Evaluation Chapter Two: Evaluating Academic Resources A. Introduction B. Why Do We Use Academic Resources? C. Test Your Current Knowledge About Academic Resources D. Peer Review E. Academic Genres F. How to Use Academic Sources Ethically and Effectively G. The Three Rs in Action: A Sample Source Evaluation H. Student Writing Sample Chapter Three: Evaluating Non-Academic Resources A. Introduction: How to Tell the Difference Between Reliable and Non-reliable Resources B. To Google or Not to Google C. Is Wikipedia reliable? D. How to Spot Fake News E. Other Kinds of Non-Academic Sources F. The Three Rs and Non-Academic Resources G. How to Use Non-Academic Resources Ethically and Effectively Chapter Four: Logical Fallacies A. Introduction B. Fallacies of Logos C. Fallacies of Pathos D. Fallacies of Ethos E. Avoiding Fallacies F. Pythonesque Logic Chapter Five: The Search: The Research Process A. Introduction B. Why Your Librarian is Better Than Google (Scholar) C. How to Find Academic Sources D. How to Find Non-academic Sources E. Notes on Notes Chapter Six: Other Sources: Interviews, Focus Groups, and Surveys A. Introduction B. The Value of Interviews and Focus Groups as Sources C. Effective and Ethical Procedures for Conducting Interviews D. The Value of Surveys as Sources E. Survey Genres: Naturalistic Observation, Questionnaires, Likert Scales F. Effective and Ethical Procedures for Conducting Surveys G. How to Use Interviews and Surveys Effectively in Your Writing Chapter Seven: Visual Rhetoric A. Introduction B. Charts, Tables, and Graphs C. Ethics and Visual Representations of Data D. Guidelines for Evaluating and Creating Effective and Ethical Tables, Charts, and Graphs E. Illustrations, Photos, and Videos F. Ethics and Visual Images G. Guidelines for Evaluating Images and Using Them Ethically Chapter Eight: Using Sources to Support and Develop Your Argument A. Introduction B. How Professional Writers Use Sources for Research C. Your Research Question, Your Sources, and Your Writing Anxiety D. How Professional Writers Use Sources in Their Writing E. Student Writing Sample F. Mind the Gap G. Chapter Recap Chapter Nine: Ethical Writing is Good Writing A. Introduction B. How to Create Flow C. Summary and Paraphrase versus Plagiarism D. Citation Practices E. Footnotes, Endnotes, and the Rest F. Under and Overciting G. What You Need to Look Up Works Cited Acknowledgements
£23.70
Centre for the Study of Language & Information The Ontology of Language: Properties, Individuals
Book SynopsisThe book offers contributions to a number of topics in semantics, while at the same time providing an engaging discussion of key foundational issues and of what Property Theory can contribute to them. The book starts from a version of Property Theory which stems out of a combination of the lambda calculus with Aczel's Frege structures (a combination originally developed by Raymond Turner). Fox improves on it and substantially extends it with original applications to plurals and mass nouns, to 'intensional individuals' and to the dynamics of discourse. Some useful appendixes on further extensions and alternatives are added. While being formally highly sophisticated, it manages to give a sense of the elegance and flexibility of the underlying theory. This volume should be of interest to researchers engaged in the cognitive science arena.Table of Contents1. Introduction; 2. Property theory; 3. Plurals and mass terms; 4. Roles and guises; 5. Discourse representation; 6. Conclusions; A. Dynamic property theory; B. Dependent types and discourse; C. Semantics of NL in PTD; D. Negation and disjunction in discourse; Bibliography.
£25.50
Georgetown University Press Persuasion and Power: The Art of Strategic
Book SynopsisNow more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. Special Operations Command and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.Trade ReviewThe strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic communication. Scholars and strategic communicators alike will be impressed with Farewell's research and proposed solutions to enhance strategic communication. Persuasion and Power is a must-read for those with an interest in strategic communication. Military Review Farwell offers a sophisticated analysis, richly illustrated with examples and anecdotes. Survival If you're involved in politics, public affairs, business or marketing, I highly recommend you read this book and hope your competition doesn't. -- Councilman Todd A. Kinsey This book is thorough, scholarly, informative, and well written. Choice Persuasion and Power is an informed, informative, thoughtful, thought-provoking, and an absolutely recommended addition to professional, NGO, governmental, academic, and community library Political Science and Communication reference collections. Midwest Book ReviewTable of ContentsForewordJohn J. HamreIntroduction PART I: THE FORMS OF STRATEGIC COMMUNICATION 1. Psychological Operations 2. Propaganda: The Resonance of Emotion3. Public Affairs: Concept versus Reality4. Public Diplomacy PART II: WORDS, IMAGES AND SYMBOLS, AND DEEDS5. Words6. Images and Symbols7. Deeds PART III: CAMPAIGNS OF INFLUENCE 8. Do Authoritarians Care?9. Is Success about Leadership or Communication?10. The Marks of Leadership11. Campaigns of Influence12. Defining Winning or Losing13. Strategy14. Tactics PART IV: WEAPONS OF STRATEGIC COMMUNICATION15.Television as a Weapon16. Radio as a Weapon PART V: MORE EFFECTIVE STRATEGIC COMMUNICATION 17. Change that Would Matter18. Conclusion Notes About the Author Index
£25.17
ESRI Press Spatial Statistics Illustrated
Book SynopsisSpatial statistics empowers you to go beyond visual analysis to answer questions confidently and make data-driven decisions.Thanks to the data and computational power now at our fingertips, data science is in every aspect of our lives. But with so many algorithms and buzzwords floating around, where do you start to solve complex problems or figure out where to go next?There has never been a more exciting time to learn about spatial statistics. Spatial statistics uses an aspect of geography that helps you quantify patterns and relationships so that you can feel confident in your analysis.Spatial Statistics Illustrated is an introductory book for learning the concepts behind the powerful spatial statistics tools in ArcGIS.With approachable explanations and uncomplicated drawings, Spatial Statistics Illustrated gives readers an accessible understanding of some of the most widely used spatial statistics methods, including how they work and when to use them. In a friendly, conversational tone, the authors share techniques that can help you explore your data in meaningful ways; quantify patterns and relationships; understand trends, and make informed, impactful decisions.This book has something for everyone analyzing data, including: seasoned data scientists looking to explore the value that spatial analysis offers GIS analysts looking to expand their spatial statistics skill set new GIS users discovering the value of spatial statistics Spatial Statistics Illustrated is a perfect complement to more traditional, technical statistics and spatial statistics texts and is also ideal as supplemental reading for academic courses.Based on the popular series of Spatial Statistics workshops presented by the authors at the annual Esri User Conference, Spatial Statistics Illustrated welcomes readers into the unparalleled world of spatial statistics.
£30.39
ESRI Press Spatial Data Science
Book SynopsisSpatial Data Science will show GIS scientists and practitioners how to add and use new analytical methods from data science in their existing GIS platforms. By explaining how the spatial domain can provide many of the building blocks, it''s critical for transforming data into information, knowledge, and solutions. This book is for those using or studying GIS and the computer scientists, engineers, statisticians, and information and library scientists leading the development and deployment of data science.
£54.14
Heyday Books California Lizards and How to Find Them
Book SynopsisThe author of California Snakes and How to Find Them invites budding reptile enthusiasts into a wonderland of lizards.Lizards: they are cute, endearing, and mind-bogglingly diverse, and yet they are so easy to overlook among California’s natural abundance. Start watching them, though, and a wonderland of lizard life appears. In California Lizards and How to Find Them, lizard lover Emily Taylor profiles over 60 native and introduced species, from California''s iconic Western Fence Lizard to the adorable Desert Iguana to the chonky Wall Gecko. With her expert knowledge and joyous, laugh-out-loud writing, Taylor provides tips for finding, watching, and responsibly catching lizards. She offers absorbing insights on lizard evolution, and she explains the toll of invasive lizard species on California''s ecosystems. Featuring more than 100 full-color photographs, and designed for easy use in everyday life, this is the ideal guide for budding reptile enthusiasts and longtime naturalists alike.
£15.19
National Geographic Maps Washington, Laminated: Wall Maps U.S.
Book SynopsisNational Geographic Wall Maps offer a special glimpse into current and historical events, and they inform about the world and environment. Offered in a variety of styles and formats, these maps are excellent reference tools and a perfect addition to any home, business or school. There are a variety of map options to choose from, including the world, continents, countries and regions, the United States, history, nature and space.
£44.99
National Geographic Maps Arizona, Laminated: Wall Maps U.S.
Book SynopsisNational Geographic Wall Maps offer a special glimpse into current and historical events, and they inform about the world and environment. Offered in a variety of styles and formats, these maps are excellent reference tools and a perfect addition to any home, business or school. There are a variety of map options to choose from, including the world, continents, countries and regions, the United States, history, nature and space.
£44.99
