Description
Book SynopsisNow more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. Special Operations Command and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.
Trade ReviewThe strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic communication. Scholars and strategic communicators alike will be impressed with Farewell's research and proposed solutions to enhance strategic communication. Persuasion and Power is a must-read for those with an interest in strategic communication. Military Review Farwell offers a sophisticated analysis, richly illustrated with examples and anecdotes. Survival If you're involved in politics, public affairs, business or marketing, I highly recommend you read this book and hope your competition doesn't. -- Councilman Todd A. Kinsey This book is thorough, scholarly, informative, and well written. Choice Persuasion and Power is an informed, informative, thoughtful, thought-provoking, and an absolutely recommended addition to professional, NGO, governmental, academic, and community library Political Science and Communication reference collections. Midwest Book Review
Table of ContentsForewordJohn J. HamreIntroduction PART I: THE FORMS OF STRATEGIC COMMUNICATION 1. Psychological Operations 2. Propaganda: The Resonance of Emotion3. Public Affairs: Concept versus Reality4. Public Diplomacy PART II: WORDS, IMAGES AND SYMBOLS, AND DEEDS5. Words6. Images and Symbols7. Deeds PART III: CAMPAIGNS OF INFLUENCE 8. Do Authoritarians Care?9. Is Success about Leadership or Communication?10. The Marks of Leadership11. Campaigns of Influence12. Defining Winning or Losing13. Strategy14. Tactics PART IV: WEAPONS OF STRATEGIC COMMUNICATION15.Television as a Weapon16. Radio as a Weapon PART V: MORE EFFECTIVE STRATEGIC COMMUNICATION 17. Change that Would Matter18. Conclusion Notes About the Author Index
