Business strategy Books

Book SynopsisChris Tamdjidi is co-Managing Director of Awaris, a leading mindfulness and resilience consultancy. He has led resilience projects for over 50 companies. He is based in Cologne, Germany.Liane Stephan is co-Managing Director of Awaris and a systemic coach, sports psychologist and certified psychotherapist. She is based in Cologne, Germany.Dr. Silke Rupprecht is Director of Research at Awaris and teaches mindfulness at the University of Oxford Mindfulness Centre. She is based in Hamburg, Germany.Michael Mackay Richards is a global economic and political research analyst and certifiedmeditation instructor with the British School of Meditation. He works freelance for the research arm of The Economist Group, as well as for Fitch. He is based in London, UK.

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Book SynopsisJenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

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Book SynopsisIt is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels - from the centre to the periphery, tapping into the full potential of the people, operating model, information technology and leadership practices. And decisions are made by people. This guide forces you to re-examine the assumptions underlying your leadership and how agility within your company can be built through a three-point, people-centric approach. The author's insights will help you understand your options, make the choices required to successfully coach your team, and start creating agility as a competitive advantage today.

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Book SynopsisThe Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision.The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke.The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It is a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.

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Book SynopsisIt does not matter whether you are innovating on your proposition, your team culture or something else. The authors Carola Verschoor and Rik de Vette view innovation as the creation, development and implementation of new forms of value. It is a verb, because ultimately for innovation to happen, thoughts and ideas must be set in motion by doing. To help bring about innovation, Verschoor and de Vette created the Infinite Double Diamond Cards. This card deck is based on the Double Diamond of Design (created by the British Design Council in 2004). What makes the deck infinite is that the cards can be shuffled and re-shuffled, giving the innovation teams unlimited possibilities and inspiration. Infinite combinations can be made in the application of design thinking tools through these cards. They are easy to use, versatile in application and deliver useful results time after time. The front of the cards contains the name of a design thinking tool, reference to the phase in the design process and guidelines regarding time, materials and mindset needed. On the back, players will find a simple, to-the-point description of the methodologies and tools. Together, the cards have the structure of a recipe: "1, 2, 3 and you are done when ...". Each card is a point in a network of alternative approaches to the issues at hand. Verschoor and DeVette have curated a selection of the best, most impactful methodologies and tools, drawing from disciplines as diverse as research, service design, experience design, business and growth-hacking. Because if any process could guarantee a successful outcome, life would be quite boring. By experimenting playfully with the Infinite Double Diamond Cards, designers and innovators will find new and exciting ways to address the problems they are trying to solve.

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Book SynopsisThe Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.Trade ReviewComing up with ideas is often treated like an ancient religious ceremony: a mysterious process based more on hope than science. Duggan and Murphy effectively debunk the myths around creativity with an accessible, thoughtful, and enjoyable guide to how anyone can come up with novel ideas to solve their most pressing challenges. They show how diverse thinkers, like Pablo Picasso, Mohandas Gandhi, and Reed Hastings, came up with their groundbreaking ideas and present practical exercises to help readers cultivate this same ability. -- David Dabscheck, CEO, GIANT InnovationTable of ContentsPart I. Idea1. A Big Idea in Art2. Power and Politics3. Business InnovationPart II. Method4. Rapid Appraisal5. What Works6. Creative CombinationPart III. Life7. Ideas for Life8. Personal Strategy9. Idea NetworkingConclusion

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Book SynopsisPerry Timms is a renowned blogger and international conference speaker on the transformative power of HR professionals. He is a consultant and coach based in Northamptonshire, UK, and the founder of People and Transformational HR Ltd. Named by HR Magazine as the most influential HR thinker in 2022 and inducted into the HR Magazine Hall of Fame in 2023, Perry is also a Visiting Fellow and Adjunct Professor at 4 UK Business Schools, a Chartered Member of the CIPD and a fellow of the Royal Society of Arts (RSA). He is also a LinkedIn Learning Instructor and accredited in a range of psychometric tools.Trade Review"Perry is one of those rare individuals whose deep knowledge of transformational HR sits within a rich and compassionate understanding of human possibility. In the face of an increasingly complex world, this book provides a precious roadmap for those business leaders seeking to build resilience and drive change." * Nathalie Nahai, Author Business Unusual, Host of The Hive Podcast *"Ensuring that the workplace was somewhere where people could bring their best selves, achieve great work and have a rewarding experience has been a mission of mine for quite some time but I was not getting the traction I needed. Enter Perry and Transformational HR. Using Perry's words as encouragement, inspiration and, on occasions, instruction, has allowed me to put all those thoughts and plans in place in a way which really gains traction, and quickly. Modern people professionals need to move at pace and this helps provide the acceleration." * Gail Hatfield, People and Resources Director, Energy Systems Catapult *"Should come with a highlighter! The most annotated, and post it note covered HR book I have ever read (and actually enjoyed!) At a time in my career when I'd lost faith in the profession, Perry's book reignited my passion for HR and all that could be achieved through true collaboration and innovation. Transformational HR is accessible to everyone whether you have years of experience or are just starting out in your career. An absolute must-read." * Lucy Dodd, Head of People UK - FDM Group *"There are many books on HR and until now there was only one by Perry Timms. So much of the world of work has changed since the first edition was published in 2018 so it is very fitting that the revised edition reflects the critical role that HR as a profession has embraced and stepped into. This updated second edition is an essential read for todays' progressive HR practitioner to truly be heard and to add value in the organizations they are there to serve and support, but also challenge to do better in an ever-evolving landscape post 2020." * Shakil Butt, Founder HR Hero for Hire and former HR & OD Director, Islamic Relief *"Perry remains the formative thinker of our time on the human-centred organization of our working lives. He weaves his passion for a better world of work for everyone through the creation of actionable approaches supported by exceptionally researched evidence. His visionary ideas have emerged through several years of tumult in our world to reveal themselves to be as relevant as ever." * Neil Usher, Author, The Elemental Workplace and Elemental Change, Chief Workplace & Change Strategist @ GoSpace AI *"HR Transformation is no easy task, but you'll find no better guide than Perry Timms. He's long been pushing the boundaries of what HR can, and must, do to elevate our field, our companies, and each other. The second edition of Transformational HR takes his vision for HR at our best and recalibrates it for the current times we face beyond the events of 2020. A book blending practical application and visionary thinking, Perry yet again shows why he's the transformational guide our industry needs today - and tomorrow. A must-read for HR practitioners with an eye on the future." * Lars Schmidt, Author, Redefining HR and Founder of the Amplify and the Redefining HR Accelerator *"In this timely update of a classic text, Perry Timms highlights the need for HR professionals to become, and think of themselves as, engineers of people-led organizations. In this respect, this book should be considered the default manual. Filled with practical and accessible ideas, case studies and research, Transformational HR enables any and every HR professional to build, fine-tune and maintain a first-class, business focused, HR service" * Rob Baker, Founder and Chief Positive Deviant of Tailored Thinking and author of Personalization at Work. *"Perry hits the nail on the head as he argues for greater coherence of HR thinking and activity to the business model and strategy. Many of Perry's methods for a transformed HR are less fixed, and more dynamic to the value-adding services customers need from HR. What makes Perry's work disruptive is humility; he urges people professionals to look and act outside-in; sensing demand, being proactive, and developing the mindset and ability to continuously adapt in both what and how the function delivers value." * Chris Furnell, Business Design Expert, PA Consulting *"Flourishing. Energized. Future focused. Transformative. Perry Timms takes transformational HR into a new galaxy with his thought leadership and adaptive thinking for the new age of HR. This book truly reflects the work he does on the ground with his clients and is grounded in real-life experiences that brings this powerful topic to life. I am proud to be an HR professional in his shadow." * Megan Phelps, FCIPD, Director of OD, Clear Channel *"I have long thought of Perry as an activist for purposeful, insightful and heartfelt business, so to see a second edition include up to the minute, laser focused and relevant thinking on how we make business better through the power of humans is no surprise. I am extremely proud to endorse and celebrate the release of this second edition of Transformational HR." * C-J Green, Co-Founder and Executive Director, BraveGoose *Table of Contents Section - PART ONE: Context; Chapter - 01: Our ever-changing world - where’s the hype and the hope?; Chapter - 02: Today’s work - how have we got to this?; Chapter - 03: The story of the human resource profession - a problem child of the post-industrial era?; Chapter - 04: What’s HR ever done for us?; Section - PART TWO: Models; Chapter - 05: What is transformational HR?; Chapter - 06: Transformational HR - the models; Chapter - 07: The one model to rule them all?; Section - PART THREE: Narratives; Chapter - 08: Transformational tales from HR game changers; Chapter - 09: Transformational organizations - stories of the future; Section - PART FOUR: Future; Chapter - 10: Transformational HR - putting it all together; Chapter - 11: Transformational HR - strategic-level shifts; Chapter - 12: Transformational HR - a new model at play; Chapter - 13: Closing words;

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Book SynopsisJohn Adair is acknowledged internationally as an authority on leadership, based in Guildford, UK. The world's first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award. He is the author of the bestselling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Your mind at work; Chapter - 02: The art of effective decision making; Chapter - 03: Sharing decisions with others; Chapter - 04: Key problem-solving strategies; Chapter - 05: How to generate ideas; Chapter - 06: Thinking outside the box; Chapter - 07: Developing your thinking skills; Chapter - 08: Appendix; Chapter - 09: References and Further reading

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.Trade Review"In business life, I cannot think of anything more satisfying than creating value for customers and, in the process, creating value for all stakeholders including the Planet. A few years ago, when Account Based Marketing first emerged, I said that it was a paradigm shift for the marketing domain. I have not changed my view. Please read this book to find out why. Incidentally, both authors are brilliant." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Emeritus Professor, Cranfield University School of Management *"Delivering sustainable, profitable growth from your most important customers should be a key part of your strategy. The authors bring their decades of pragmatic experience to bear, laying out why it is so critical to focus on this topic and how to go about it. Read this book; it might well make you re-think your whole approach to profitable growth" * Kevin Loosemore, Chairman, De La Rue *"Customer success evolved from the idea that a strong relationship with your client matters. Now it's great to finally see a book focused on building those relationships with your most strategic clients holistically. This book takes the virtues of the customer success revolution and builds on it with the other key elements - account management, account-based marketing, and executive engagement - while offering a comprehensive guide with insights from top market leaders." * Nick Mehta, CEO, Gainsight *"In the subscription economy, retaining and growing with your top customers is essential. Bev Burgess and Tim Shercliff have researched this topic, laid out a framework for account-based growth and explain the challenges that need to be overcome, with the benefit of viewpoints and case studies from across the technology industry. Whether you're a high growth software company or a more mature technology services company, there is something in this book for you." * Sue Barsamian, Board Member *"I'm a passionate believer that your company's future prosperity depends on how well you treat a relatively small proportion of your customer base. Get this right, lining the whole company up behind the go-to-market team, and you will prosper. It sounds easy. It isn't. This book explains how to drive profitable growth, co-creating solutions with your best customers and turning them into advocates that help you win your next top customers. A must for CROs." * Jon Hunter, CRO *"Focusing in on your most important customers is vital for your future growth. This book explains how to go about it, in clear and practical terms. A must for all CMOs." * Fran Wilson, Chief Marketing Officer, Boomi *"Bev Burgess and Tim Shercliff have produced the must-have guide on Account-based Growth. This valuable business bible provides a no-nonsense approach to maximizing the potential of your top accounts and growing your business. It stands out from the crowd because it not only provides clear guidance on how to align and optimize internally to get the best results in this volatile market, it also helps leaders navigate the very real and unique cultural and societal issues businesses are facing today." * Stella Low, Chief Corporate Affairs and Communications Officer, HP. *"If you believe that selling to existing customers is easier than attracting new ones, this book will help you understand who your most important existing customers are, and how to sell more to them." * Mike Phillips, Senior Independent Director and Audit Committee Chair, Bytes Technology Group *"This book wonderfully summarizes the importance of strategic accounts to your business and to your top clients. You know the 80/20 rule...well now it's about the 50/3.5 rule! Bev and Tim build the business case and provide the practical examples from both the supplier and the client's perspective. This serves as a guide to help change your mindset and develop a plan to grow your account as a "market of one". This is a must read for those of us dedicated to focusing on our top clients for the long haul. Bravo!" * Denise Freier, President and CEO, Strategic Account Management Association *"When Bev Burgess codified and defined Account Based Marketing in 2003, she was way ahead of her time. It's taken many of us in B2B marketing and sales the best part of two decades to catch up with her. Her latest book (co-written with long-time collaborator Tim Shercliff) is similarly visionary, simultaneously elevating and reinvigorating the conversation around key accounts, their criticality to so many B2B organisations, and how to manage them. In essence, it's nothing short of a manifesto for why we need to shake up B2B sales and marketing once more to align with the unavoidable new business realities of 2022, and the challenges of operating in the post-Covid world. This is no work of theory or conjecture - it's packed full of real-life testimonies and case studies, and evidence-based strategies for how to turn these ideas into reality. Read it now and be ready for the future of B2B." * Joel Harrison, co-founder and Editor-in-chief, B2B Marketing *"Bev Burgess has established herself as the leading light on client relationship marketing in all its dimensions within the business-to-business sector. The growing complexity of working relationships, between both institutions and individuals, requires new thinking that goes beyond the original idea that 'account-based marketing' is all that is needed to bridge the gap between marketing and sales. Bev and Tim's new book explains why treating client relationship development as a total business concept, requiring the attention, effort and focus of all parts of the organization is necessary to ensure mutual, sustainable value." * Dr. Charles Doyle, Global Chief Marketing Officer, Arup *Table of Contents Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Chichester, UK, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry. He is also the author of Agile Marketing and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"Agile Transformation has an urgent message for leaders delivered with calm, thoughtfulness and generosity. It's the sort of densely packed book of useful things I like to keep near to my desk, and will end up accumulating a garland of post-its and improvised bookmarkers with scribbled notes like "problem-solving" or "This! Read when in doubt!"." -- Antony Mayfield * CEO, Brilliant Noise *"Neil Perkin's book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading." -- Bruce Daisley * Author, 'Fortitude', and 'Joy of Work' *"Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organiza- tion trying to create their preferred future, this is a must-read!" -- Gerd Leonhard * CEO, The Futures Agency; Author, ‘Technology vs. Humanity’ *"These days every company wants and needs to change but the answers seem cryptic, vague and often biased. As always, Neil Perkin writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all kinds of business can adapt to the modern world." -- Tom Goodwin * Author, 'Digital Darwinism' *"Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex, it can be hard to cut through the noise. Luckily, Neil Perkin has done that brilliantly with this book, offering plenty of actionable insights that any leader can put to immediate use." -- James Haycock * Founder, Planet Native Ventures; Author, ‘Bye Bye Banks?’ *"Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organization." -- Duncan Hammond * VP, Transformation, Warner Music Group *"Agile" and "transformation" aren't just pretty words to say. It's the new way of operating business, and you can't afford to be left behind. You couldn't ask for a better expert guide on the journey than Neil Perkin." -- Scott Brinker * VP, Platform Ecosystem, Hubspot; Author, ‘Hacking Marketing’ *"An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil Perkin's clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation." -- Judy Gibbon * Chairman, Wonderbly *Table of Contents Chapter - 01: A new operating system for a new operating environment; Chapter - 02: The agile business; Chapter - 03: A new agile operating system for business; Chapter - 04: Changing change management; Chapter - 05: Think big; Chapter - 06: Start small; Chapter - 07: Scale fast; Chapter - 08: Reinventing the organization;

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Book SynopsisBen Whitter is CEO of HEX Organization and the founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.Trade Review"In the world of driving great employee experiences, we are competing with the best experience a consumer has ever had. We need a focus to make every day simple and special days really special. Ben does not only offer great examples and research but also clear strategic steps to deliver your compelling employee experience. I would highly recommend to read this book if you want to start or boost your journey on employee experience." * Tom Dewaele, Global Head of People Experience at Alphabet/Google *"Ben Whitter is not called 'Mr Employee Experience' without good reason. He pioneered the concept. Employee experience, along with Amy Edmondson's related concept of psychological safety, may prove to be the most profound management idea of all. In Employee Experience Strategy, Whitter offers a blueprint for making employee experience a reality." * Des Dearlove, Co-founder, Thinkers50 *"The workplace has changed radically in recent years and few people have thought about it as carefully as Ben Whitter. We've experienced the pandemic, remote working, 4-day weeks, quiet-quitting, social media boycotts, greenwashing, an office perks arms race and a new wave of Gen Z recruits arriving with a new set of expectations. Whitter is a savvy guide who navigates all these issues, through the lens of his Employee Experience philosophy." * Dougal Shaw, Author, CEO Secrets, Digital Business Reporter, BBC News *"Ben Whitter offers a powerful blend of inspiration and actionability, contributing to our quest for even more people-centricity." * Claude Rumpler, Chief People Experience Officer, L’Oréal *"EX has become the best retention policy around and a must for any organization. Ben Whitter developed the perfect blueprint to bring this idea to reality." * Dr. Ruth Gotian, Author of 'The Success Factor', Chief Learning Officer, faculty member in anesthesiology education, Weill Cornell Medicine *"Dive into the exceptional work of author Ben Whitter in his book Employee Experience Strategy. With his extensive knowledge and expertise in the field of employee experience, Whitter adeptly guides readers through proven and practical strategies. His insightful and expert approach provides the tools necessary to cultivate a workplace culture that fosters engagement and drives business success. Don't miss the opportunity to benefit from Ben Whitter's outstanding contribution and elevate your organization to new heights." * Marcelo Natalini, Dean, Latam Business School, Mexico *"Employee Experience is a very basic concept, intuitive to all of us who have experiences as employees, as customers and as people. But how do you take such a simple idea to a strategic level to the benefit of employees and companies alike? That is where this book comes in, with all its fresh insights, inconvenient truths and aha-moments, Ben Whitter shows the way forward for HR and creates enthusiasm for the journey ahead." * Timothy Vermeir, Editor-in-Chief, HR Square *"Employee Experience can be a challenging concept to advance and implement in any organization. Ben Whitter has a gift for taking complexity and translating it into meaningful actions that any practitioner can follow. In Employee Experience Strategy, Ben equips readers with thought provoking questions, necessary mindsets for change and guidance on how to co-create an employee experience anchored in caring for employees and in business outcomes." * Christina Chateauvert Ph.D., Senior Manager of Employee Experience, Insurance Industry *"The profound impact of Ben's work on my career and the affirmation it has provided for my decision to work in the field of employee experience, cannot be overstated. Ben's remarkable ability to bridge the gap between theory and practice is evident in his comprehensive and insightful books, which offer easily adoptable strategies and real-life examples. I firmly believe that Employee Experience Strategy is indispensable reading for anyone aspiring to revolutionize their approach to employee experience and drive transformative change within their organization." * Julie Wix, Head of Staff Experience, University of Technology, Australia *Table of Contents Chapter - 01: The employee experience boom; Chapter - 02: A new strategy for new challenges; Chapter - 03: Co-creating the employee experience strategy; Chapter - 04: An ecosystem for employee experience success; Chapter - 05: Experience masterplan; Chapter - 06: Team performance – a recipe for employee experience success; Chapter - 07: Driving holistic employee experience performance; Chapter - 08: Reinventing leadership in the employee experience era; Chapter - 09: Aligning leaders to employee experience strategy; Chapter - 10: Playing to win with employee experience; Chapter - 11: People experience – bringing beauty to the world; Chapter - 12: Conclusion; Chapter - 13: References;

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Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

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Book SynopsisDiana Verde Nieto, based in London, UK, is a partner at Sustainnovate, co-founded Positive Luxury and is a global leader in sustainability and innovation. Diana also serves on the Advisory Committees of the United Nations Department of Economic and Social Affairs and United Nations Conscious Fashion and Lifestyle Network. She has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection and was honoured by the World Economic Forum as a Young Global Leader. Diana is a charismatic and globally renowned speaker.Trade Review"Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry - embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey." * Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie *"Reimagining the way we live is a critical step towards taking the action that is needed - shifting from talking about impact to achieving a positive outcome for nature and society. Diana's book offers a North Star for the luxury industry that could do so much and still has so far to go. " * Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership *"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom." * Dr. M. Sanjayan, CEO, Conservation International *"Inspiration for action - this book will give you great insights into the future of luxury and sustainability." * George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood *"Diana is a pioneer when it comes to ESG and sustainability, she has been leading the way for ethical practice in the Luxury sector for over two decades. Her priceless learning is laid throughout these pages for us all to benefit from and more importantly implement." * June Sarpong, Actress, Environmentalist, Broadcaster and Author *"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead." * Paul Polman, Business Leader, Campaigner, Co-author "Net-Positive" *"By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path." * Hannah Jones, Chief Executive Officer, The Earthshot Prize *"Diana Verde Nieto helps you see sustainability in a fresh light: Not as a burden to bear, but rather as an unparalleled opportunity to create value for humanity. That is a real luxury!" * April Rinne, Global Futurist and Author of "Flux: 8 Superpowers for Thriving in Constant Change" *"Diana is a remarkable experiences leader within the sustainability industry. She effortlessly combines luxury, tradition and innovation with conscious responsibility. This book inspires action, reflects on what change is possible and provides clear examples of how we can create a better future for all, being catalysts for impact together." * Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital *"Diana makes clear the role - if not the responsibility - that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action." * Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth *"Diana's grasp of the role sustainability will play in the evolution of luxury is unparalleled - an essential read for anyone who sees their future in the sector." * Robin Swithinbank, Journalist, Author, Luxury Industry Specialist *Table of Contents Chapter - 01: The World Has Changed; Chapter - 02: Is Sustainable Finance the New Normal?; Chapter - 03: The Legislative Context; Chapter - 04: Sustainability and ESG in the Luxury Industry; Chapter - 05: Changing the Luxury Model; Chapter - 06: Mindsets: What They Are and Why They’re Needed in Order to Shape or Change Towards a Sustainability Culture; Chapter - 07: Creating a Climate for Change; Chapter - 08: Successful Storytelling; Chapter - 09: How Can Innovation Get us Out of This ‘Hot’ Mess Chapter - 10: The Inspiration chapter

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Book SynopsisSimon Asplen-Taylor is the founder and CEO of DataTick, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. He In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

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Book SynopsisChapter 1: Fundamentals of AI Startup.- Chapter 2: AI Startup Landscape.- Chapter 3: Product Market Validation for AI-First SaaS .- Chapter 4: Product Market Validation for AI as a Service (AlaaS).- Chapter 5: AI Product Strategy.- Chapter 6:  Human-Centered AI-Experience Design.- Chapter 7: Human-Centered AI Developer Experience Design.- Chapter 8:  Building AI Platform.- Chapter 9: Go-To-Market Strategy for AI Startup.- Chapter 10:  AI Startup Exit Strategy.Table of Contents​· Chapter 1: Introduction of AI Product Management:Chapter Goal :o To understand the foundation of enterprise AI.o To understand AI start-up's landscape, including taxonomy, business value and ROI, business models, and valuation.o Case Study. · Chapter 2: Product Market Validation for B2B AI Start-ups: Chapter Goal:o To understand why we need to do AI product-market validation for B2B.o To understand when to do AI product-market validation for B2B.o To understand how to do AI product-market validation for B2B.o Case Study. · Chapter 3: Product Market Validation for B2D AI Start-ups: Chapter Goal:o To understand what is a developer-centric product.o To understand why selling to the developer is one of the best strategies for AI products.o To understand how to do AI product-market validation for B2D.o Case Study. · Chapter 4: AI Product Strategy: Chapter Goal:o To understand the foundation of product strategy.o To understand how to do discovery for AI-related products.o To understand how to do AI product requirement analysis.o To understand how to do AI product prioritization.o Case Study. · Chapter 5: AI Product Development in practice: Chapter Goal:o To understand the foundation of the product lifecycle.o To understand how to do User Research for AI products.o To understand how to do AI product development.o Case Study. · Chapter 6: Software Development Lifecycle for AI products : Chapter Goal:o To understand the foundation of the software development lifecycle (SDLC).o To understand how the SDLC for AI is different from traditional SDLC.o To understand DevOps and MLOps concepts, the difference, and practices. o Case Study. · Chapter 7: Software Architecture and Team design for AI products : Chapter Goal:o To understand the importance of Conway law for AI start-ups.o To understand why data engineering and operations are the keys to successful AI start-ups.o To understand how to design scalable data-intensive software architecture.o To understand how to define a highly effective technical team o Case Study. · Chapter 8: Building effective AI Product Go-To-Market strategy : Chapter Goal:o To understand the foundation of AI start-ups' growth strategy.o To understand the B2B and B2D sales funnels, the difference, and strategies.o Understanding AIaaS and AI-powered SaaS marketing and growth metrics. o Case Study. · Chapter 9: Building effective AI Product Go-To-Market strategy : Chapter Goal:o To understand the foundation of AI start-ups' growth strategy.o To understand the B2B and B2D sales funnels, the difference, and strategies.o Understanding AIaaS and AI-powered SaaS marketing and growth metrics. o Case Study. · Chapter 10: Building effective AI Product Go-To-Market strategy : Chapter Goal:o To understand the foundation of AI start-ups' growth strategy.o To understand the B2B and B2D sales funnels, the difference, and strategies.o Understanding AIaaS and AI-powered SaaS marketing and growth metrics. o Case Study. · Chapter 11: Recruiting and Managing AI talents:Chapter Goal:o To understand that production AI is different from academia Ph.D.o To understand how to scout and recruit AI talents.o To understand how to outsource AI development.o To understand how to manage the AI team and minimize turn-over.o Case Study. · Chapter 12: Strategizing Exit Plan:Chapter Goal:o To understand how to drive strategic value in AI start-ups.o To understand how to targeting acquisitors.o To understand the M&A process and how to select M&A advisors.o The future of Enterprise AI landscapes.o Wrapping Up.o Case Study.

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Book SynopsisDesign leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.Trade Review"The authors have created an exceptionally comprehensive guidebook to building and growing the design function. With engaging insights, useful models, and straightforward language, this book will spark plenty of 'aha' moments, generate lots of note-taking, and inspire even better design leadership for the future."—Carole Bilson, President, The Design Management Institute, and former VP Global Design & Usability, Pitney Bowes"This book couldn't have come at a better time. As many companies are facing profound transformations of their business model, strong design leaders are needed to help executive management navigate the high seas.Design Leadership Ignited is inspirational, pragmatic, filled with real-life experiences, and written for design excellence."—Laurens van den Acker, EVP Corporate Design, Renault Group"This book consolidates key insights and knowledge to ensure that design teams can thrive at scale. Elevating the practice of design leadership becomes even more critical as design leaders are now expected to play a pivotal role in shaping the success of not just products, but entire companies. Essential reading for design leaders."—Alastair Simpson, Vice President of Design, Dropbox"As scaled businesses increase their investment in design, it is more important than ever to understand and articulate the business value of enterprise design programs. Packed with practical real-world insights, Design Leadership Ignited is a clear and comprehensive resource for an emerging generation of design leaders."—Doug Powell, Vice President of Design, IBM"The most pragmatic, practical and insightful approach to understanding contemporary design leadership. Drawing on decades of knowledge in the field, this book is an essential read for aspiring design leaders and business leaders wishing to deliver excellence through design."—Rachel Cooper OBE, Distinguished Professor of Design Management and Policy, Lancaster University"A seminal and timely piece substantiating design leadership in the era of rethinking the future. Abound with enlightening thoughts and practice-oriented insights about design leadership as the differentiating force of change, this is a must read for all to build design as a core competency for the twenty-first century."—Edmund Lee, Senior Consultant & Former Executive Director, Hong Kong Design Centre"Complex organizations with increasingly overlapping boundaries between business and design require a different kind of design leadership, and this book provides the right insights to deliver it."—Deborah Dawton, Chief Executive Officer, Design Business AssociationTable of Contents1. Design Context 2. Design Leadership 3. Design Direction 4. Design Organization 5. Design Taxonomy 6. Design Resources 7. Design Scaling 8. Design Excellence

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Book SynopsisFor businesses to grow and be successful their approach to resilience must be defined by a holistic and risk-focused outlook, rather than one which is narrow and dominated by event-oriented continuity practices. The Organizational Resilience Handbook shows that success is as much to do with innovation and the speed with which new products are brought to market as it is with organizations having to deal with unexpected crisis situations. It comprehensively covers the full breadth and depth of the field and introduces related topics such as security, safety, e-commerce, emerging technologies and customer experience. Through adopting a strategic and progressive approach, practitioners can apply the book's methodology to develop an in-depth understanding of resilience within their own organization and use it to effectively engage with the board and senior management in developing strategies for achieving greater resilience capability. A range of high-profile case studies, such as Mercedes, the UK's National Health Service, Alibaba and BP, help to illustrate the concept of resilience by detailing characteristics and behaviours which confirm its meaning. The Organizational Resilience Handbook is a practical guide to self-assessment, benchmarking performance and implementing resilience frameworks in any organization.Trade Review"Graham Bell provides an interesting and comprehensive exploration of resilience and lays out the wide-ranging arguments on resilience which have happened over the years. It is important to be able to argue from several angles, and this handbook uses case studies to demonstrate the many and varied approaches that have been adopted in the pursuit of resilience." * Derek Mowbray, Organization Health Psychologist *"The book offers a detailed and thought provoking look at organizational resilience with a broad range of case studies and global insights. It places a focus on strategy and delivering commitments to stakeholders, the role of leadership in organizational resilience, the importance of continual learning and everything in between." * Janette Kirk-Willis, Positive Psychology and Resilience Coach, Founder of Positively Flourishing *"Provides a practical approach to using the information we gather to move from risk to resilience management. Organizations of any kind will benefit from the focus on transforming risk reviews and assessments into strategic hints. In these days of great change and external pressures, organizations will need a form of intelligent design applied to allow businesses to not only survive but excel. This book provides that." * Cosimo Pacciani, former COO of Algebris and former CRO of the European Stability Mechanism *"Managing the COVID-19 pandemic has taught us and is continuing to teach us many lessons about resilience. Not the least of these is that the responses have been widely varied in terms of the levels of preparedness displayed by different countries and the corporates and entities within them. It is also apparent that a much greater priority needs to be given to organizational resilience in the future, particularly as we face the challenges of climate change and other aspects of global instability that will continue to throw up shocks - predictable and unpredictable. 'The Organizational Resilience Handbook' therefore provides an invaluable and timely framework for assessing the resilience of an organization and to help its leaders enhance their preparedness in a way which is not threat-specific. Above all, it makes the point that any resilience strategy must be holistic and recognise the inter-dependencies that the organization faces." * Lord Toby Harris *"I commend this book to all resilience practitioners and professionals who interact with the C-Suite. Graham does a great job of outlining the many dimensions of resilience, over and above the ones we might traditionally (but erroneously) think of such as crisis management and business continuity. I found the case studies brought out many of the books arguments and finally believe that the resilience model is a great way to begin to measure something which historically has been viewed as somewhat intangible or at the very least one dimensional. This book certainly broadened my concepts and views of organisational resilience."" * Stuart Seymour, Director Global Cyber Security, Cyber Incident Response, Physical Security and Resilience at Centrica *Table of Contents Chapter - 00: Introduction; Chapter - 01: Contextual setting; Chapter - 02: Definitions and references; Chapter - 03: Reasoning and benefits; Chapter - 04: Case studies; Chapter - 05: The Organizational Resilience Capability Model® (ORCM); Chapter - 06: Assessment and reporting; Chapter - 07: Other key issues and ideas; Chapter - 08: Application and implementation

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Book SynopsisWINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.Trade Review"In essence, this book is for partners, directors, associates, BD professionals, those working in-house and anyone working in professional services firms who want to win more pitches or manage the process more time and cost effectively. The first edition was a hit and won an award at the 2018 Business Book Awards. And this second edition brings it bang up to date." * David Morley, Former Senior Partner, Allen & Overy, (2008-16); Head of Europe, CDPQ (2021-) *"For too long it has been a case of General Counsel on the one side and private practice lawyers pitching or responding to tenders on the other with a whole load of assumptions and miscommunication in between. This book delves deep to answer the questions that don't get asked early enough in the process if at all, and that, if the parties fully understood and aligned on, would make for enduring and fruitful partnerships." * Alexis Alexander, General Counsel, Liberis *"Pitching is a skill. It is an essential skill for a lawyer. This book will improve pitching skills. Frankly, you would be foolish not to read, assimilate and practice the advice it contains." * Nigel Boardman, Consultant and former partner Slaughter and May *"Strategic tendering or pitching has never been more important - in fact, it has to be the number one focus for firms and BD professionals who really want to make a difference. A wonderfully insightful book written by authors who really do get it." * David McClune, Global Chief Marketing Officer, Hogan Lovells LLP. *"This book is a recommended read for all those involved in competitive pitching in professional services and other markets. Its secret is to provide simple and practical guidance on the essential issues, backed and supported with concrete examples from real people in the real world." * Oliver Brettle Partner, Global Executive Committee Member, White & Case LLP *"This is a very well researched and thoughtful guide for all those involved in the purchasing and provision of legal services. The holistic approach taken is market leading in every respect." * Andrew S Garard, Group General Counsel and Director of Corporate Affairs, Meggitt PLC *"I can't count now many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is. Essential reading for those focused on their businesses, their clients and their own careers. Goes without saying - highly recommended." * Patrick McCann, Director Learning, Linklaters LLP *"This new edition neatly summarises best practice behaviours, is informative and easy to read, packed with useful tools and tips. I think this it is an invaluable read for anyone wanting to win more work in professional services in 2022 and beyond." * Paul Cripps, Associate Partner, Markets and Business Development, EY *Table of Contents Chapter - 01: Introduction; Chapter - 02: To pitch or not to pitch?; Chapter - 03: What does the client want?; Chapter - 04: Diversity; Chapter - 05: Planning to win; Chapter - 06: The procurement predicament; Chapter - 07: Smart pricing; Chapter - 08: Global citizenship; Chapter - 09: Writing success; Chapter - 10: Public sector pitching; Chapter - 11: Presenting to win; Chapter - 12: Following up and post pitch feedback; Chapter - 13: Technology and tools; Chapter - 14: There has to be a better way

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Book SynopsisAnish Lalchandani provides reskilling strategies that align the organization and the individual's needs including practical application, agility, and building alliances for an ecosystem-based reskilling strategy. With case studies and practical steps, you will discover how skills are the new currency of work and pivotal in reskilling.

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Book SynopsisThe recent proliferation of populist movements worldwide — along with the often dangerous, demagogic leaders that accompany them — have prompted questions about the underlying conditions that give rise to such troubling developments. Leadership Unhinged: Essays on the Ugly, the Bad and the Weird examines what is going on at a deeper level, both collectively and individually, between leaders and followers. Employing theories derived from psychoanalytic psychology, developmental psychology, neuroscience and evolutionary psychology, these essays help to unravel and expose the pathological leader-follower dynamics that generate such movements. The book is infused with Kets de Vries’s now famous and inimitable style of analysis, which draws from myths, creates fairy tales, and uses irony and metaphor to bring his conclusions into greater relief and trigger new insights. As Kets de Vries explains, effective leaders have the capacity to bring people together and even make them better, stronger. Doing so suggests that those leaders are value driven, able to set a moral tone. Yet, when such a tone is absent or, at worst, twisted toward the destructive, leadership quickly becomes dangerous. History has shown the devastation left in the wake of unhinged leaders who have gone unchecked. To become fully conscious of the conditions that allow for the emergence of such leaders has become a moral requirement of our time. In ways both moving and entertaining, Kets de Vries’s new contribution puts us in a better position to fulfil that requirement.Table of ContentsIntroduction • Draws attention to the conditions that give rise to pathological leadership • Outlines the purpose and methodology of the book Chapter 1 The Dark Cloud of Crowds • Analyses the development of populist movements with reference to Nazi Germany. • Discusses contemporary conditions that support the rise of populist movements, including the enabling roles played by social media and the internet. • Examines crowd psychology in terms of the “selfish herd”, “mimicry”, etc. Chapter 2 Let’s Install Leaders for Life • Offers a tongue-in-cheek Swiftian proposal that proposes – in a satirical manner – that there are merits to installing “leaders for life”. • Provides specific analysis of Donald Trump, Caesar, Napoleon, Hitler, Mugabe, and others. Chapter 3 The Little Drum Boy or the Rise and Fall of a Flawed Leaders • Through the creation of a modern-day fairy tale, the text describes the rise and fall of one “Little Drum Boy”, with obvious reference the 45th president of the United States. • Detailed examination of the psychological factors that shaped the leadership style of “Little Drum”, including his personal traits, skills, and family dynamics. Chapter 4 A Strange Tale of Hatred • Framed by the tale of a leader named “Bolsonaro”, this chapter provides a psychological examination of hatred and how it is deployed by pathological leaders. • In addition to analyzing hatred, the chapter also looks at anger, contempt, self-righteousness, and other emotions utilized by demagogic leaders. Chapter 5 I won’t. Therefore I am. • Offers the tale of a queen who wishes to preserve her country by divorcing it from the larger federation of which it has been a part. The tale functions as an analogy of Brexit from a psychological viewpoint. • Provides a psychological analysis of the queen’s motivations and personality traits, including her stubbornness, fear of an attack on her inner core, inclination to hold on to grudges and past injuries, etc. • Looks to reveal the underlying condition that create such a psychological state, such as the separation-individuation matrix. • Concludes with a discussion of how to deal with stubborn people. Chapter 6 Life Lessons from the ‘Great Mother’ • A fairy tale about a grandma Black Widow spider that offers a psychological analysis of her from the perspective of the “Great Mother”. • Includes a discussion of leadership, organizations and gender dynamics, including the dangerous duality of attracting and repelling. Chapter 7 Lions Led by a Donkey • A short conclusion that reminds the readers not only of the negative impact of incompetent, arrogant leadership, but also the value leadership in tough times. • Discusses the need for moral leadership, courage in making the hard decisions, and creating a legacy for future generations.

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Book SynopsisPart 1: Philosophers and Strategists.- Confucius: A Great Negotiator.- Jesus Christ: The Ultimate Servant.- Machiavelli as Negotiator and Leaders’ Adviser.- Talleyrand, Firm but Flexible.- Avoiding a nuclear catastrophe: John Fitzgerald Kennedy and the Cuba Missiles Crisis.- Henry Kissinger: Metternich, Messenger, Mediator or Meddler?.- Part 2: State Builders and Unity Architect.- Johann Rudolf Wettstein and the Art of Diplomacy: Negotiating Swiss Independence at the Peace of Westphalia.- Jacques Delors: Orchestrating Europe’s Transformation.- Zayed bin Sul?an Al Nahyan: the father of the United Arab Emirates.- Mikhail Gorbachev: Lion in the West, Pariah in the East.- The chancellor of dual unity: Helmut Kohl and the path to German reunification in a united Europe.- Angela Merkel: The Quiet Powerhouse of Global Negotiation.- part 3: Peacemakers and Mediators.- Bridging Divides: Nelson Mandela’s Legacy of Leadership and Negotiation.- The Unpredictable Negotiator: A look into Sadat's Leadership.- Tommy Koh: Negotiating with Mind and Heart.- From High Office to Higher Purpose: The Humble Power of Kofi Annan’s Leadership.- The Invictus Negotiator for Freedom, Democracy and Peace: Ibrahim Rugova of Kosovo.- Emma Leslie: Confronting the Hard Realities of Peacemaking Head On.- Santos' Legacy as a Peace Negotiator Leader.- Master Alliance Builder: How Sakamoto Ryoma's Negotiation Moves Shaped Modern Japan.- Negotiating the Dawn of Democracy: Lech Walesa and Poland’s Triumph Over Communism.- Negotiating Against Oppression: Dr. Shirin Ebadi’s Fight for Justice.- Empathy and Strength: Jacinda Ardern’s Leadership and Negotiation Prowess.- Madeleine Albright: The Original Madam Secretary.- Catherine Ashton, and then what?.- Building Bridges, Shaping Futures: Jens Stoltenberg's Negotiation Mastery.- Ratan Tata: A Visionary Leader and a Powerful Negotiator.- Part 4: Concluding Remarks.- Are Leaders Important?.

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Book SynopsisSupply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines' text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to develop effective strategies for managing the supply chain. The third edition of Tony Hines' successful textbook integrates thoroughly updated international cases to demonstrate how strategic thinking and SCM play out in the real world, and contains a host of useful pedagogy to reinforce learning, including learning outcomes for each chapter, discussion questions and a handy glossary. New to this editionTable of Contents1 Environmental context for supply chain strategies2 Supply chain risk – 7Vs 3 Strategic concepts and the customer-focused market-driven supply chain 4 The emergence of supply chain management and supply chain strategy as a critical success factor for organizations 5 Demand-driven customer-focused supply chain strategies 6 Supplier sourcing, procurement and evaluation 7 Supply chain structures and relationships 8 Supply chain technology 9 Strategic supply chain cost, value and measurement 10 Service levels, synchronization of business processes and inventories 11 Supply chain profitability, quality and world-class organizations12 Logistics and fulfilment strategies 13 Supply chain futures 14 The big transition: realigning global supply chains

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Book SynopsisDo you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and one of Davos’ Global Leader for Tomorrow.Ferrazzi''s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time—not just when you need something.Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event— “invisibility” is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.

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Book SynopsisGenerous, authoritative, and grounded in lived experience, My Life in Full is the story of an extraordinary leader's life, a moving tribute to the relationships that created it, and a blueprint for 21st century prosperity.

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Book SynopsisA world of accelerating change demands a new generation of management with the skills to drive decisive action and elevate performance. Managers tasked with delivering results collide with peers whose conflicting goals, perspectives, and incentives freeze progress and create a glacial pace of change. New thinking and practices are needed to act in alignment. You can''t copy-and-paste a solution, and you can''t do it alone. To collaborate effectively, you need to create a shared map of the territory; you need to pick your battles; you need Value Stream Clarity. Readers will discover profound yet practical applications of systems thinking, psychology, and organizational design in this new book by value stream experts Andrew Davis and Steve Pereira. With a step-by-step guide to visualizing the outcomes, processes, and dependencies, Davis and Pereira use case studies from across industries to show readers how to unlock innovation and optimal performance.

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Book SynopsisThis book provides valuable insights for CEOs, as well as financial, commercial, and marketing directors/managers, business owners, startups, and students. Businesses are on the lookout for the one methodology that singlehandedly helps to achieve their goals, and definitively address issues such as “what needs to done” and “which activities to avoid”. With BITSING, a scientifically proven methodology, you are able to predict results by using facts in order to be 100% certain of achieving goals. This book enables factual insight into (positive) financial returns, in advance of executing strategies accordingly. BITSING can be applied by the biggest multinational to the smallest startup. The 7 laws in this book guide you through the process of improving your business strategy. With chapters like How to be Unbeatable, Realise Effective Campaigns, and Ensure That You Reach Your Goals, the author explains how this methodology works and how to implement it in your own business. By using examples, illustrations, and insights, this book provides multiple entry points for readers who want to execute the BITSING strategy accordingly. As a result of working closely with several universities, the methodology is scientifically validated, in addition to its proven performance within numerous organisations and businesses. Shell International, Hewlett Packard EMEA, and Jamie Oliver’s Fifteen are amongst those that have benefited from this method, by using it to meet targets time and time again. Some have experienced exponential growth and reached the magic level of 300%. This book offers advice, tools, and direction in what is required in your organisation to achieve goals. The methodology increases efficiency without sacrificing jobs, and has even helped to stimulate employment, including recruiting top talent. BITSING has also boosted employee performance, changed stakeholder behaviour, and optimised work-life balance.

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Book SynopsisPraise For Damn Right! From the author of the bestselling WARREN BUFFETT SPEAKS Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don't. There is a method to his mastery and, through this book, we get a chance to learn about this rare individual. MICHAEL EISNER, Chairman and CEO, The Walt Disney Company Janet Lowe uncovers the iconoclastic genius and subtle charm behind Charlie Munger's curmudgeonly facade in this richly woven portrait of our era's heir to Ben Franklin. With a biographer's detachment, an historian's thoroughness, and a financial writer's common sense, Lowe produces a riveting account of the family, personal, and business life of this idiosyncratically complex and endlessly fascinating figure. LAWRENCE A. CUNNINGHAM, Cardozo Law School, Author of The Essays of Warren Buffett: Lessons for Corporate AmericaTrade ReviewShe's Bullish on the Lifestyles of the Rich and Famous Money talks - in an astonishing number of languages. Janet Lowe' s books on business and finance have been translated into 17 tongues, including Thai, Hebrew, Slovenian and three different kinds of Chinese. President of the San Diego Press Club, former financial editor of the San Diego Tribune and the author of 16 books, Lowe' s writing focuses on the leaders of specific industries. Her latest work, "Damn Right! Behind the Scenes With Berkshire Hathaway Billionaire Charlie Munger," gives further evidence of Lowe' s expertise on money-related success. The very rich, she observes, seem to have one particular thing in common. "The people that I have written about all earned their own wealth. They are not inheritors. They did not fall by it accidentally," she said. "It came about as the result of having a particular talent that they recognized very early in their lives, and they concentrated on it." She says that Warren Buffett was fascinated by investing even as a child, that Oprah Winfrey began working in radio and television while still in high school, that Ted Turner, although a "wild child," was always someone who saw big ideas and took big risks. Lowe challenges the stereotype of the wealthy as dishonest and ruthless. Money talks - but it talks straight. "People usually do not rise to this level unless they' re very smart, good communicators, and ethical," she explained. "You may not agree with the philosophy of a Warren Buffett or a Jack Welch (the head of General Electric) and with what they do or how they feel, but they are honest and true to themselves and they follow an ethical course. They'll tell you that if you' re not a straight shooter and an honest dealer, people will see that and not work with you." The San Diego Union-Tribune Online (By Sarah Sabalos LaSpaluto, October 29, 2000 "Janet Lowe's extensive access to Charlie Munger, his family, friends and business partners has ensured a perceptive look at the man and his business methods." (Lloyd's List, 9th December 2000) "This is a well-written, fascinating, cautionary tale which examines the seductive nature of power, and people's willingness to believe in these latter-day icons." (International Wealth Management, October 2000)Table of ContentsAn Extraordinary Combination of Minds. The Lake--A PLace That Defines Munger. The Nebraskans. Surviving the Wars. Putting Together a New Life. Munger Makes His First Million. A Combination of Big Ideas. Pound-for-Pound, the Best Law Firm. Operating Wheeler, Munger Out of a Utility Room. Blue Chip Stamps. See's Candy Teaches a Lesson. The Belous Case. The Buffalo Evening News. Charles Munger Goes to War with the Savings and Loan Industry. The Blossoming of Berkshire Hathaway. Berkshire in the 1990s--Power Building. Salomon Brothers. The Daily Journal Corporation--A Modest Media Empire. Doing Good at Good Samaritan Hospital. Elder Statesman and Conscience of the Investment World. A Time to Reap Rewards. Appendices. Notes. Index.

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Book SynopsisHow can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

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Book SynopsisThe Tata Saga is a collection of stories about business leaders like Ratan Tata, J.R.D. Tata, and others, showcasing the successes, failures, and challenges of the Tata Group. Written by top Indian writers, it highlights the group's persistence and grit.

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Book SynopsisSHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDNetflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning---Today''s consumers prefer the advantages of access over the hassles of ownership. It''s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You''ll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to reTrade ReviewThis book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in -- Aaron Levie * CEO and Founder of Box *Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien -- Marc Benioff * Chairman & CEO of Salesforce *Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. -- Maynard Webb * Author of Rebooting Work *Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read -- Scott Galloway * Professor of Marketing, NYU Stern, author of The Four *Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous -- Nir Eyal * author of Hooked: How to Build Habit-Forming Products *All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices -- Tom Taulli * Forbes *

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Book SynopsisDavid Palmer is a digital visionary and global platform innovator based in London, UK. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow and by Benzinga as one of the 30 People To Watch In Web3. He is the Business Lead for Blockchain Technology at Vodafone and the co-founder and Chief Product Officer of their new Digital Asset Broker (DAB) platform. Prior to Vodafone, Palmer held roles at Accenture and Deloitte.

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Book SynopsisMichael Haupt is a Partner in Deloitte Consulting, based in London. He is a senior leader of Deloitte's Finance, Performance Management and Technology practice in Europe and works very closely with many senior finance, business and technology executives of leading global companies. He is a widely recognized thought leader who has contributed to several publications on finance and performance management. He has written The Contemporary CFO to help current and future finance leaders navigate the demands of an increasingly fast-changing, complex and interconnected world.Trade Review"Brilliant! An insightful and highly relevant view into the ongoing evolution of the CFO role and the transformation of the Finance function and companies more generally." * Tony Latham, Chief Financial Officer, Bacardi *"Business are changing, evolving and adapting at a pace never seen before. CFOs are expected to play multi-dimensional roles, drive the transformation, foster capabilities and deliver performance. By framing the role through the lenses of a digital engineer, entrepreneur and economist, Michael has brought to life the impact a strong CFO can create, both for winning today and tomorrow. This book is a treatise on many highly relevant topics with key insights and practical implementation actions. A must read for all professionals." * Srinivas Phatak, Executive Vice President Finance, Unilever *"A must read for CFOs - and an asset for the wider executive team. By dividing the content into three parts, the book explores the central role of the CFO but also addresses her/his relationships to peers on the board, the need for contemporary finance leaders to integrate across functions, as well as the necessary tools for modern corporate governance in changing times." * Dr Christian Langer, Chief Digital Officer HHLA Hamburger Hafen und Logistic AG, and former Chief Digital Officer, Lufthansa AG *"Spot-on! Michael superbly describes how technology is as essential to finance today as double entry accounting has been for centuries. He provides very concrete clues to help a CFO navigate through a digital finance transformation keeping in mind that data is its Alpha and Omega." * Christophe Lambinet, Global Head of Finance, Legal & Compliance Technology, Nestle *"This book is a super interesting read and details how CFOs should be a driver of change rather than be driven by it. Creating an inspiring work environment and developing psychological safety within the team is, I believe, key to successful transformation. Along with choosing the right people for the team with the right mindset and allowing them the space to come up with bold new ideas, work on projects, develop an intrapreneurial spirit and establish a culture that embraces mistakes as learning opportunities." * Sonja Simon, Chief Financial Officer, SAP Latin America *"An excellent, actionable guide for current and future finance leaders seeking to drive sustainable growth and value creation in an increasingly complex and interconnected business environment." * Mark Shadrack, Chief Operating Officer, Hope and Homes for Children, and former Vice President Finance, Unilever *"A powerful insight into the changing landscape and role of CFOs in this dynamic environment - reminding me of many inspiring conversations with Michael and our Finance Leader Round Table." * Anoop Agarwal, Chief Financial Officer, Mars Pet Nutrition, and former Vice President Finance, Digital & Staff Officer, Mars Incorporated *"Talking about the future is always hypothetical and speculative. The Contemporary CFO brings it to the point: Future is happening now. This makes the book unique: a clear blueprint and call for action for finance executives - supported by extensive original research at academic standards, combined with exclusive insights from in-depth interviews with top management and hands-on experiences from delivering transformational change in leading global organisations." * Dr Ulrich Kloubert, board member, TechFunder, and former academic director, GEM Global E-Management, University of Cologne *"The Contemporary CFO is a must-read for leaders keen to understand and apply the principles underpinning successful digital transformation. Packed with timely, yet timeless insights about business performance and growth in a connected world, this is an essential guide for finance, business and technology executives." * Mark Waller, Chief Digital Strategist, TechShifts Media *"Michael has written a must-read for CFOs and their teams who really want to make the Digital Finance leap. This book helps finance leaders to avoid going after all the bells and whistles and instead focus on what really matters to drive transformational change." * Mohamed Bouker, Partner at Deloitte, and author of The CFO in Pole Position *"This book is absolutely inspiring for me. It reflects very well the situation that most of our CFO community is in - between leaving old business models and creating a new world. Transformation is becoming the main goal of every CFO. This book will help readers to be the leader in a digital transformation and shows the new role of the CFO in the 21st century. Thank you for this inspiring insight!" * Thomas Behrens, Chief Financial Officer, SAP EMEA North *Table of Contents Chapter - 00: Introduction; Section - ONE: The engineer perspective (and the art of design thinking); Chapter - 01: Introduction; Chapter - 02: Beyond process automation; Chapter - 03: Data, data, data; Chapter - 04: It’s all about people; Chapter - 05: The engineer perspective - Summary; Section - TWO: The entrepreneur perspective (and the art of systems thinking); Chapter - 06: Introduction; Chapter - 07: The strategic performance dialogue; Chapter - 08: The operational performance dialogue; Chapter - 09: Performance culture; Chapter - 10: The entrepreneur perspective - Summary; Section - THREE: The economist perspective (and the art of network thinking); Chapter - 11: Introduction; Chapter - 12: Digital business platform; Chapter - 13: Digital business ecosystems; Chapter - 14: Multi-stakeholder value; Chapter - 15: The economist perspective - Summary; Chapter - 16: Bibliography

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Book SynopsisWhat makes a great leader? What beliefs, attitudes and behaviours are linked to being a top performing and influential leader, especially in these uncertain times? What impact does culture, industry and business context have? And do formal training and education make a difference? This book is for any business manager or executive, or indeed anyone involved in leading a team in their company, who wants to learn the secrets of successful leadership. Based on interviews and analyses (qualitative and quantitative) with some of the world’s best performing leaders, across a mix of industries, cultures and context, the authors present a rigorous evaluation of how leaders behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in leadership and management.

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Book SynopsisRichard Whittington MA, MBA, Ph.D. is a Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford. He is the author of eleven books, including Opening Strategy: Professional Strategists and Practice Change, 1960 to Today (2019), and has previously been Associate Editor of the Strategic Management Journal. Richard has had full or visiting positions at the Harvard Business School, HEC Paris, Imperial College London, the University of Toulouse, and the University of Warwick. He is active in executive education and consulting internationally. Duncan Angwin, MA, MPhil, MBA, Ph.D. is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham. He has authored twelve books, and over fifty refereed articles in journals such as Academy of Management Learning & Education, Administrative Science Quarterly (ASQTable of ContentsBrief Contents Illustrations and Thinking Differently List of figures List of tables Preface Exploring Strategy features Exploring Strategy Online Digital Courseware Chapter 1 Introducing strategy Chapter 2 Working with strategy Part I The strategic position Introduction to Part I Chapter 3 Macro-environment analysis Chapter 4 Industry and sector analysis Chapter 5 Resources and capabilities analysis Chapter 6 Purpose and stakeholders Chapter 7 Culture and strategy Commentary on Part I The strategy lenses Part II Strategic choices Introduction to Part II Chapter 8 Business strategy and models Chapter 9 Corporate strategy Chapter 10 International strategy Chapter 11 Entrepreneurship and innovation Chapter 12 Mergers, acquisitions and alliances Commentary on Part II Strategic choices Part III Strategy in action Introduction to Part III Chapter 13 Evaluating strategies Chapter 14 Strategy development processes Chapter 15 Implementing strategy Chapter 16 Leadership and strategic change Chapter 17 The practice of strategy Commentary on Part III Strategy in action Case Studies Glossary Name index General index Acknowledgements

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Book SynopsisDisruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines can help you prepare.Artificial intelligence (AI) has impacted many industries around the world—banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption.What is at the root of this? In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it. The rise of AI is shifting prediction from humans to machines, relieving people from this cognitive load while increasing the speed and accuracy of decisions.This sets the stage for a flourishing of new decisions and has profound implications for system-level innovation. Redesigning systems of interdependent decisions takes time—many industries are in the quiet before the storm—but when these new systems emerge, they can be disruptive on a global scale. Decision-making confers power. In industry, power confers profits; in society, power confers control. This process will have winners and losers, and the authors show how businesses can leverage opportunities, as well as protect their positions.Filled with illuminating insights, rich examples, and practical advice, Power and Prediction is the must-read guide for any business leader or policymaker on how to make the coming AI disruptions work for you rather than against you.Trade Review"Highly accessible, cleverly written [with] great ideas for practically implementing AI across a system." — Dialogue"A must for anyone with an interest in how the world may look in future." — Institute of Leadership and Management Edge magazineNamed one of the 10 Best Business Books of 2022 by ForbesA Toronto Star Bestseller"This jauntily written and thought-provoking book sketches out how this new economic revolution might unfold." — Financial Times"…a timely and insightful follow up to Prediction Machines." — Engineering and Technology Magazine, The Institution of Engineering and Technology"It's an interesting argument, and the book that Gans and his co-authors have published makes a strong case for developing system-level AI applications in organizations and institutions…" — ForbesAdvance Praise for Power and Prediction:"This is a book that leaders of all types of organizations should read. It explains the enormous size of the AI opportunity and the challenges in getting there." — Dominic Barton, Chair, Rio Tinto; former Global Managing Partner, McKinsey & Company"AI may be to the twenty-first century what electricity was to the twentieth. This is the best book yet that considers what it will mean for all who participate in our economy." — Lawrence H. Summers, Charles W. Eliot University Professor and former president, Harvard University; former secretary, US Treasury; and former chief economist, World Bank"AI will surely displace jobs and disrupt industries in the decades to come. The system-level changes that are on the horizon are excitingly discussed in this book." — Vinod Khosla, founder, Khosla Ventures; cofounder, Sun Microsystems"Power and Prediction is a hugely thought-provoking and inspiring primer on how to shape strategy and design organizations in the age of AI." — Heather Reisman, founder and CEO, Indigo Books and Music"We're told AI will be the most important thing humanity ever works on, yet it feels abstract and niche in its current impact on the world. This book is a must-read for anyone who wants to peek around the corner into AI's future." — Shivon Zilis, Director of Operations and Special Projects, Neuralink; former project director, Tesla"Nobody provides more insight into the fundamental economics of AI and what AI truly enables than Agrawal, Gans, and Goldfarb." — Tiff Macklem, governor, Bank of Canada"Agrawal, Gans, and Goldfarb have done it again! Their new book, Power and Prediction, is destined to become the definitive guide to understanding how and why AI is transforming the economy." — Erik Brynjolfsson, Jerry Yang and Akiko Yamazaki Professor, Stanford University; Director, Stanford Digital Economy Lab; coauthor, The Second Machine Age"Whether we like it or not, artificial intelligence is set to influence every aspect of our lives. How can we make sure that individuals, companies, and organizations benefit from it rather than waste time and resources dealing with unintended consequences? This readable book provides an excellent introduction, emphasizing how AI can improve what we do by providing better predictions and helping reorganize systems." — Daron Acemoglu, Elizabeth and James Killian Professor of Economics, MIT; author, When Nations Fail"Power and Prediction is an important book not only for economists who model the impact of artificial intelligence and entrepreneurs who want to maximize its benefits but also for social scientists and public policy analysts. The authors put prediction problems squarely within the systems and the rules in which they operate to help us understand what will work and why. Along the way, they shine a new light on the importance of systems and rules. A must read for everyone in the public as well as the private sector." — Janice Gross Stein, Professor of Political Science, Munk School, University of Toronto

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Book SynopsisHow to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitorsWhat's even harder than creating a breakthrough strategy? Making it stick.Table of ContentsAcknowledgments xi Introduction xiii The New Competitive Context xiv Winning in the New Environment xvi Reinventing Strategy with Strategic Learning xvi Why This Book? xviii Getting to Excelling xix Part I What Every Organization Needs to Know About Strategy 1 Chapter 1 The Real Job of Strategy 3 What Is Strategy? 5 What Key Questions Must Strategy Answer for Us? 6 Choice-Making in Action 8 Strategy and Planning Are Different 12 Closing the Doing/Excelling Gap 14 Chapter 2 Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors? 15 Mind the Gap 16 Stretching the Elastic Band 18 GM’s Race to the Bottom 21 Value Leadership through a Winning Proposition 24 What’s Your Winning Proposition? 26 The Moment of Truth 27 Part II Applying Strategic Learning to Create An Adaptive Enterprise 31 Chapter 3 Strategic Learning: Four Key Steps, One Cycle 33 Do You Have a Robust Method? 34 What Were We Thinking? 35 The Theory of Natural Selection 37 Complexity Theory 39 Learning Organizations 39 Strategy’s New Mission 40 The Five Killer Competencies 40 The Strategic Learning Cycle 41 What We’ve Learned from Deming 42 Building Capability through Deliberate Practice 43 Chapter 4 Learn: Using a Situation Analysis to Generate Superior Insights about Your External Environment and Your Own Realities 47 The ‘‘Sense and Respond’’ Imperative 48 Learning through the Situation Analysis 49 Analyzing Customer Needs 51 Who Are Our Stakeholders and Why Do They Matter? 59 Analyzing Competitors 63 Interpreting Industry Dynamics 66 Taking a Broader View 68 Facing Your Own Realities 69 Pulling Together the Situation Analysis 73 Winning the Battle for Insights 75 Doing a Great Situation Analysis: The Rules of Success 78 Chapter 5 Focus: Clarifying Your Winning Proposition and Identifying Your Key Priorities 81 Making Your Strategic Choices 81 The Parmenides Fallacy 83 Value Proposition versus Winning Proposition 87 Where Does Your Vision Fit In? 90 Delivering Superior Profits 90 The Three Bottom Lines 93 Your Key Priorities 95 How the Girl Scouts Did It 99 Deciding What Not to Do 103 Chapter 6 Align: Mobilizing Your Entire Organization behind Your Strategy 109 Leading a Journey 110 The Golden Rules of Successful Execution 112 Closing the Gaps 113 The Business Ecosystem 119 Changing an Organization’s Culture 125 Avoiding the Values Trap 131 Chapter 7 Overcoming Resistance to Change and Driving Momentum 135 Dealing with the Sources of Resistance 137 The Lessons of the Sigmoid Curve 138 The Curse of Success 139 Launching the Second Curve 142 Maximize Participation 146 Generate Short-Term Wins 149 Deal Directly with Resisters 150 Set a Shining Example 154 Chapter 8 Translating Your Strategy into a Compelling Leadership Message 157 What Is Leadership? 160 Building a Cathedral 161 Commander’s Intent 162 Who Are the Leaders? 163 Developing Your Leadership Message 165 The Power of Storytelling 167 The Need for Repetition 169 Chapter 9 Execute: Implementing and Experimenting in the Strategic Learning Cycle 171 Learning through Experimentation 172 Learning from Others 174 Learning from Mistakes 175 Experiential Learning: The After-Action Review 176 Strategic Learning 365 Days a Year 179 Part III Integrating Strategy and Leadership 181 Chapter 10 Leading through a Crisis 183 Dealing Successfully with the Unexpected 184 Learning Your Way Out of a Crisis 186 Building Readiness 188 Seizing Opportunities during a Crisis 190 The Human Dimension 191 Chapter 11 Becoming an Integrated Leader 195 The Three Domains of Leadership 196 Articulating Your Leadership Credo 199 The Quest for Self-Knowledge 201 The Lifeline Exercise 202 Applying Strategic Learning to Yourself 206 Conclusion The 5 Cs: Choices, Clarity, Change, Courage, and Compassion 211 The Five Cs 213 Appendix 217 Notes 219 Index 225

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Book SynopsisThe #1 New York Times bestseller that has all America talking—with a new afterword on expanding your range—as seen on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink  Shortlisted for the Financial Times/McKinsey Business Book of the Year AwardPlenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional

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Book SynopsisThe go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer.The Ask method has generated over $100 million in online sa

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Book SynopsisGrow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets.Trade ReviewIncludes useful tips, including how to strengthen a core brand with a limited communication budget. (Supply Business, January 2013) For a marketer, retail buyer, entrepreneur or interested consumer, this is a great book looking at whether businesses should stick to what they know of their original or most profitable brand or whether businesses should expand into other broader areas. (Supply Management, February 2013) The marketing division of any well-established company should study this book- you never know when the mighty might fall. (Professional Manager, May 2013)Table of ContentsThanks xi Introduction xiii Part I: Why Grow the Core? 1 1. Defining the core 3 What is the core? 3 Anchoring the core 7 Key takeouts 9 Checklist 9 2. Stretching the brand, forgetting the core 11 Getting it right… brand stretch can work – Apple 11 Getting it wrong… brand ego tripping – Virgin 13 Snow White and the 17 dwarves 20 Neglecting the core – Bausch & Lomb 24 Key takeouts 25 Checklist 26 3. The case for the core 27 Two ways to make a million – Heinz soup 27 The case for the core 30 A new marketing mind-set – Scooty 30 The challenges of growing the core 32 Key takeouts 36 Checklist 36 Part II: Grow the Core Principles 37 4. The core growth drivers 39 Core growth driver 1: Penetration 39 Driving penetration with distinctiveness 44 Fresh consistency – James Bond 48 Driving penetration with distribution 57 Core growth driver 2: Premiumisation 58 The Grow the Core workouts 59 The best brand in the world – Nespresso? 61 Key takeouts 65 Checklist 66 5. Renovation or re-invention? 67 Renovate the core – Walkers 69 Re-position the core – Lucozade 72 Re-define the core – Bertolli 76 Re-invent the core – Kodak and TomTom 77 Key takeouts 82 Checklist 83 Part III: Grow the Core Workouts 85 6. Workout 1: Bake the brand into your product 87 Bake in your brand – The Geek Squad 89 Using product to grow your core 1: Amplify a product truth – Morrisons and Castle Lite 92 Using product to grow your core 2: More of what you want – McDonald’s 97 Using product to grow your core 3: Less of what you don’t want – Walkers 99 Key takeouts 100 Checklist 100 7. Workout 2: Create a distinctive identity 103 Identity crisis 105 Being the 1 in 1000 106 Balancing freshness and consistency – Tropicana 108 Updating your identity – Nivea 110 Creating your identity – Charlie Bigham’s 111 Suggesting a benefit – Waitrose Essentials 113 Re-positioning – Green & Black’s 115 Adding value – Molton Brown 115 Packvertising – innocent 116 Family ties – Nescaf´e and Red Bull 118 Amplifying brand properties – Felix 121 Five-minute focus groups 122 Key takeouts 124 Checklist 124 8. Workout 3: Communicate with cut-through 127 Communication breakdown 129 Fresh consistency 132 Think like a TV producer 137 Creating a campaign – Sainsbury’s 138 Refreshing what made you famous – Hovis 140 What about social media? 144 Key takeouts 161 Checklist 162 9. Workout 4: Go beyond promotion to activation 163 Grab and go – innocent’s Big Knit 166 Creating an activation property – Carling ‘Be the Coach’ 168 Amplifying the property – Nike 172 Key takeouts 175 Checklist 176 10. Workouts 5 and 6: Drive your distribution 177 Workout 5: Existing channels 180 Workout 6: New channels 182 Key takeouts 188 Checklist 189 11. Workouts 7 and 8: Extend the core 191 Delivering a double whammy 193 Workout 7: Pack extension – WD-40 196 Workout 8: Product extension – Ryvita 199 Key takeouts 202 Checklist 202 Part IV: The Grow the Core Workplan 203 12. Grow the core – getting started 205 Stage 1: Insight 207 Stage 2: Ideas 214 Stage 3: Exploration 214 Stage 4: Action 215 Key takeouts 220 Checklist 221 References 223 Also by 227 Index 229

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Book SynopsisContentsList Of Charts And Tables ForewordEditor '' ''s NoteIntroduction PART I: INVESTMENT PHILOSOPHY1. Capital Cycle Revolution1.1 Evolution Of Cooperation (February 2004)1.2 Cod Philosophy (August 2004)1.3 This Time '' ''s No Different (May 2006)1.4 Supercycle Woes (May 2011)1.5 No Small Beer (February 2010)1.6 Oil Peak (February 2012)1.7 Major Concerns (March 2014)1.8 A Capital Cycle Revolution (March 2014)1.9 Growth Paradox (September 2014)2. Value In Growth2.1 Warning Labels (September 2002)2.2 Long Game (March 2003)2.3 Double Agents (June 2004)2.4 Digital Moats (August 2007)2.5 Quality Time (August 2011)2.6 Escaping The Semis '' '' Cycle (February 2013)2.7 Research Enabler (March 2013)2.8 Value In Growth (August 2013)2.9 Quality Control (May 2014)2.10 Under The Radar (February 2015)3. Management Matters3.1 Food For Thought (September 2003)3.2 Meet The ManTrade Review“Capital Returns brings together industrial economics, Michael Porter’s competitive analysis and behavioral finance, into a powerful long-term investment approach that Marathon Asset Management calls ‘capital cycle’ analysis. … This is one of the best investing books I’ve read. Highly recommended!” (Strictly Value, strictlyvalue.wordpress.com, January, 2016)“First, it covers an important and underappreciated subject, the capital cycle. Second, it contains a superb introduction by one of the great financial writers of our era, Edward Chancellor. … Capital Returns explores an oft-neglected mechanism in the capital markets. It will prove profitable reading for any finance professional, and for the securities analyst, it is essential reading.” (William J. Bernstein, CFA Institute Publications, cfapubs.org, Vol. 11 (1), 2016)Table of ContentsContentsList Of Charts And Tables ForewordEditor '' ''s NoteIntroduction PART I: INVESTMENT PHILOSOPHY1. Capital Cycle Revolution1.1 Evolution Of Cooperation (February 2004)1.2 Cod Philosophy (August 2004)1.3 This Time '' ''s No Different (May 2006)1.4 Supercycle Woes (May 2011)1.5 No Small Beer (February 2010)1.6 Oil Peak (February 2012)1.7 Major Concerns (March 2014)1.8 A Capital Cycle Revolution (March 2014)1.9 Growth Paradox (September 2014)2. Value In Growth2.1 Warning Labels (September 2002)2.2 Long Game (March 2003)2.3 Double Agents (June 2004)2.4 Digital Moats (August 2007)2.5 Quality Time (August 2011)2.6 Escaping The Semis '' '' Cycle (February 2013)2.7 Research Enabler (March 2013)2.8 Value In Growth (August 2013)2.9 Quality Control (May 2014)2.10 Under The Radar (February 2015)3. Management Matters3.1 Food For Thought (September 2003)3.2 Meet The Management (March 2007)3.3 Cyclical Misteps (August 2010)3.4 A Capital Allocator (September 2010)3.5 Northern Stars (March 2011)3.6 Say On Pay (February 2012)3.7 Happy Families (March 2012)3.8 The Wit And Wisdom Of Johann Rupert (June 2013)3.9a Meeting Of Minds (June 2014)3.10 Culture Vulture (February 2015)PART II - BOOM, BUST, BOOM4. Accidents-In-Waiting 4.1 Accidents-In-Waiting (2002-08)4.2 The Builders '' '' Bank (May 2004)4.3 Insecuritization (November 2002)4.4 Carry On Private Equity (December 2004)4.5 Blowing Bubbles (May 2006)4.6 Pass The Parcel (February 2007)4.7 Property Fiesta (February 2007)4.8 Conduit Street (August 2007)4.9 On The Rocks (September 2007)4.10 Seven Deadly Sins (November 2009)5. The Living Dead5.1 Right To Buy (November 2008)5.2 Spanish Deconstruction (November 2010)5.3 Piigs Can Fly (November 2011)5.4 Broken Banks (September 2012)5.5 Twilight Zone (November 2012)5.6 Capital Punishment (March 2013)5.7 Living Dead (November 2013)5.8 Relax, Mr Piketty (August 2014)6. China Syndrome 6.1 Oriental Tricks (February 2003)6.2 Dressed To Impress (November 2003)6.3 Game Of Loans (March 2005)6.4 What Lies Beneath (February 2014)6.5 Value Traps (September 2014)7. Inside The Mind Of Wall Street7.1 A Complaint (December 2003)7.2 Private Party (December 2005)7.3 Christmas Cheer (December 2008)7.4 Former Greedspin Boss Flees China (December 2010)7.5 Occupy Bundestag (December 2011)7.6 Season '' ''s Greetings (December 2012)7.7 Lunch With The Gir (December 2013)7.8 All Change (December 2014)

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Book Synopsis

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