Description
Book SynopsisThe Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.
Trade ReviewComing up with ideas is often treated like an ancient religious ceremony: a mysterious process based more on hope than science. Duggan and Murphy effectively debunk the myths around creativity with an accessible, thoughtful, and enjoyable guide to how anyone can come up with novel ideas to solve their most pressing challenges. They show how diverse thinkers, like Pablo Picasso, Mohandas Gandhi, and Reed Hastings, came up with their groundbreaking ideas and present practical exercises to help readers cultivate this same ability. -- David Dabscheck, CEO, GIANT Innovation
Table of ContentsPart I. Idea1. A Big Idea in Art
2. Power and Politics
3. Business Innovation
Part II. Method4. Rapid Appraisal
5. What Works
6. Creative Combination
Part III. Life7. Ideas for Life
8. Personal Strategy
9. Idea Networking
Conclusion
