Business, Finance & Law Books

Book SynopsisWritten specifically for AP students and teachers by AP Economics experts, Krugman?s Economics for the AP Course contains all the content, practice, and support you need to master the AP Economics skills and course.

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Book SynopsisAre you up to the challenge? Venture with Link and Princess Zelda in this full-colour activity book based on Nintendo''s classic franchise The Legend of Zelda!Fans of The Legend of Zelda series will love this full-colour activity book featuring Link, Princess Zelda and their adventures in Hyrule. With tons of epic games and boss puzzles, The Legend of Zelda followers will love this super-interactive book!From its North American debut in 1987, The Legend of Zelda series of games has earned a well-deserved reputation for capturing the hearts and imaginations of players. The art design and mood differs greatly across each title, but they unite to tell the story of the main protagonist, Link, as he battles against all obstacles to prevent evil from consuming the land.

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Book SynopsisTrade Review"No Trade is Free is a masterpiece that describes how my Administration stood up to China and fought back against the Globalists and Communists that have been ripping off American workers for decades." — Donald Trump “Bob Lighthizer is the best in the business. He completely transformed the paradigm on trade, changing the course of American history. If our leaders apply the lessons in this book, America can still have a prosperous future.” — Larry Kudlow, former director of the National Economic Council and host of Kudlow on the Fox Business Network “Over Bob Lighthizer’s decades-long career in public policy, he helped reset the direction of US trade policy and advanced the commonsense, realistic approach: recognizing that ‘no trade is free.’ His book exposes the ideological fault lines that subjected too many workers to the ravages of a naive view that free trade was a reality rather than an outdated theory. This book is a must-read for those seeking a better understanding of how we got to where we are, and how we can chart the path forward.” — Tom Conway, president of the United Steelworkers “In the wake of heightened geopolitical rivalries and worsening inequality, America is reorienting its trade policy to align with its strategic priorities. Anyone interested in understanding what unfolded in the Trump administration and the debates that lie ahead ought to read this book. Bob Lighthizer continues to challenge us to reconsider why we trade and what we hope to gain from it.” — Mark Wu, professor of law, Harvard University “For decades, Washington gave China concessions even while they grew more powerful and more hostile to our interests. No Trade Is Free is the story of how Bob Lighthizer and the Trump administration brought common sense back to the negotiating table.” — Marco Rubio, United States senator “This book is destined to be a historic masterpiece. It is an eyewitness account of a lifetime focused on better trade deals. The details of the most significant US-Chinese negotiations since Nixon met with Mao will make this riveting story a bestseller.” — Michael Pillsbury, senior fellow for China strategy at the Heritage Foundation and author of the national number one bestseller The Hundred-Year Marathon “Bob Lighthizer reopens a question forbidden in Washington for decades: Just how costly is free trade? His answer reveals defects in the entire project of globalization and lets us glimpse a path beyond it.” — Peter Thiel, entrepreneur, cofounder of PayPal, and author of the number one New York Times bestseller Zero to One “The author is a wise man whose advice we would do well to heed. Bob Lighthizer educated me on trade and economic policy during long flights on Air Force One. Now, in No Trade Is Free, what he taught me is accessible to all.” — Lieutenant General H. R. McMaster, former national security advisor and author of Battlegrounds

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Book SynopsisFrom a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people. A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup. Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry. Scaling People includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work. Implementing effective leadership and management practices takes effort and discipline, but the reward is a sustainable, scalable company that’s set up for long-term success. Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale the most important resource a company has: its people.Trade Review“Claire Johnson gave me some of the best feedback of my career: ‘You don’t ask for help often enough.’ Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your shelf over and over!" —Kim Scott, author of Radical Candor and Just Work“The practical guide to running a world-class organization… Claire has demystified how you run a large, high-performance organization, with clear concepts and practical templates that you can start implementing today.” —Jason Citron, founder and CEO of Discord “I was excited to learn that Claire Hughes Johnson has taken her many years of operating excellence from Stripe and Google and distilled it into a new book. Scaling People is a key book to be added to the shelf of any people leader and manager.” —Elad Gil, entrepreneur, investor, and author of High Growth Handbook “Scaling People is approachable, entertaining, and exceptionally useful, with lots of heart and humor. Claire leverages her years of unparalleled experience to provide a deeply helpful resource to read and revisit again and again.” —Aileen Lee, founder and managing partner of Cowboy Ventures “Through the entire history of startups and entrepreneurship, the world expects founders and young executives to succeed and thrive as their company grows larger and larger. Yet no one takes the time to give them the skills and processes that are necessary to achieve great leadership. Now someone has—hats off to Claire Johnson for writing Scaling People.” —Bill Gurley, general partner at Benchmark “If you want to scale your business from 10 people to 10,000 without losing the things that make it special, Scaling People is the handbook you need.”—Ravi Gupta, former CFO and COO of Instacart, general partner at Sequoia Capital “There’s a lot of reinventing the wheel in a startup environment. Scaling People offers strong frameworks, sound advice, and tried-and-true processes that any company can use to build stronger foundations and sustainable success.” —Reid Hoffman, co-founder of LinkedIn, partner at Greylock, host of Masters of Scale “Claire Hughes Johnson is the ultimate operator. She distills two decades of management and leadership expertise into one accessible volume with real-world examples and actionable guidance. Scaling People proves that it’s possible to operate in a high-growth environment while simultaneously focusing on and caring about developing people—and that doing so also leads to a fundamentally stronger business.” —Mallun Yen, founder of Operator Collective “Everything you need to know about building and scaling a company, being an exceptional leader and manager, and getting the best out of your people in one empathetic and enjoyable package—with easy-to-use worksheets and templates to boot.” —Frances Frei, author of Uncommon Service and Unleashed, professor at Harvard Business School “Claire Hughes Johnson has been in the catbird seat at two companies: Google and Stripe. She participated in Google's transformative journey in the decade following its IPO. Since then, she has helped Stripe develop from a two-floor office into a global, multibillion-dollar infrastructure company on which millions of businesses depend. Two eras, two companies—one Claire.” —Michael Moritz, partner at Sequoia CapitalTable of ContentsIntroduction Setting your metronome The core frameworks Who is this book for? How to read this book Exercises and templates Chapter 1 Essential Operating Principles 1. Build self-awareness to build mutual awareness 2. Say the thing you think you cannot say 3. Distinguish between management and leadership 4. Come back to your operating system Exercises and templates Chapter 2 Core Framework 1: Foundations and Planning for Goals and Resources Founding documents The operating system Operating cadence Exercises and templates Chapter 3 Core Framework 2: A Comprehensive Hiring Approach Recruiting Hiring Onboarding Hiring mistakes Exercises and templates Chapter 4 Core Framework 3: Intentional Team Development Team structures Diagnosing team state Team changes and restructuring (Re)building the team Creating the team environment Team-building complexities Diversity and inclusion Team communication Exercises and templates Chapter 5 Core Framework 4: Feedback and Performance Mechanisms Hypothesis-based coaching Giving hard feedback Creating a culture of informal feedback The formal review process Compensation Managing high performers Managing low performers Managing managers Managing out, firing, and layoffs Some final thoughts on management Exercises and templates Conclusion You Manage your time and energy Foster relationships Consider your career Endnotes Bibliography Acknowledgments Index About the Author

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Book SynopsisReed Hastings (Author) Reed Hastings is an entrepreneur who has revolutionised entertainment since co-founding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and acquired just before Netflix was launched. Reed served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organisations including Dreambox Learning, KIPP and Pahara. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in Southern Africa.Erin Meyer (Author) Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business, and a professor at INSEAD, one of the world's leading international business schools. Her work has appeared in <

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Book SynopsisNegotiation is a critical skill needed for effective management.Table of ContentsChapter 1: The Nature of Negotiation Chapter 2: Strategy and Tactics of Distributive Bargaining Chapter 3: Strategy and Tactics of Integrative Negotiation Chapter 4: Negotiation: Strategy and Planning Chapter 5: Ethics in Negotiation Chapter 6: Perception, Cognition, and Emotion Chapter 7: Communication Chapter 8: Finding and Using Negotiation Power Chapter 9: Influence Chapter 10: Relationships in Negotiation Chapter 11: Agents, Constituencies, and Audiences Chapter 12: Coalitions Chapter 13: Multiple Parties and Groups in Negotiations Chapter 14: Individual Differences I: Gender and Negotiation Chapter 15: Individual Differences II: Personality and Abilities Chapter 16: International and Cross‐Cultural Negotiation Chapter 17: Managing Negotiation Impasses Chapter 18: Managing Difficult Negotiations Chapter 19: Third‐Party Approaches to Managing Difficult Negotiations Chapter 20: Best Practices in Negotiations

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Book SynopsisWinner of the True Crime Awards Book of the YearShortlisted for the Financial Times Business Book of the Year Award***A Waterstones Best Books of 2022 pick***A Financial Times, The Times and The Economist Book of the Year 'Gripping... A startling tale of fraud and impunity. ' The Economist'I read it in one sitting, and I know it'll stay with me for a long time.' Oliver Bullough, Sunday Times bestselling author of Moneyland Inside the corrupt and secret business of global shipping, the explosive true story of a notorious international fraud and murderIn July 2011, the oil tanker Brillante Virtuoso was drifting through the treacherous Gulf of Aden when a crew of pirates attacked the vessel and set her ablaze. But when David Mockett, a maritime surveyor working for the ship's insurer Lloyd's of London, inspected the damaged vessel, he was left with more questions than answers. Soon after he started his investigation, Mockett was killed by a car bomb.Through first-hand accounts - from members of the crew who survived the hijacking to the ex-London detectives turned private investigators seeking to solve Mockett's murder - award-winning reporters Matthew Campbell and Kit Chellel piece together the explosive true story behind one of the most brazen financial frauds in history.Trade ReviewDead in the Water has the feel of a thriller, but also laudably explains the complexity - and corruption - of the world of international shipping. * The Times, Books of the Year *A triumphant example of what happens when editors give reporters the time to pull at such a story's threads until the deceptions unravel. The result is in part a well-written, well-paced thriller. But it is also a morality tale. * Financial Times *A remarkable story... Books about merchant shipping are rarely so gripping * The Economist *With fine attention to detail and great storytelling skill... Dead in the Water is a first-class piece of reportage. * Literary Review *A masterpiece... Enlightening and thoroughly engaging. * Mark Bowden, New York Times *Brilliant * Daily Telegraph *Campbell and Chellel bring a thriller-like pace to the action. * Money Week *A fascinating read. Highly recommended! * John Carreyrou, bestselling author of Bad Blood *This is a tale of greed, murder, fraud, complacency, exploitation and hypocrisy, right in the centre of our societies. It's modern capitalism in microcosm, and it's written like a thriller. I read it in one sitting, and I know it'll stay with me for a long time. What a cracker. * Oliver Bullough, Sunday Times bestselling author of Moneyland *Campbell and Chellel's story of pirates and perfidy veers all over the world and includes a cast of characters of salty seafarers, hard-driving maritime salvors, commercial adjudicators and barristers, insurance men, detectives and hired thugs. Cantankerous investigations in the City of London are followed by high-speed chases in the Greek mountains and hush-hush whistleblower meetings in the Philippines. When you really understand its inner workings, the insurance industry is enthralling. -- Laleh Khalili * London Review of Books *A triumph of investigative journalism. * Tom Wright, Sunday Times bestselling co-author of Billion Dollar Whale *Truly one of the most nail-biting, page-turning, terrifying true-crime books I've ever read. It will make you never want to sail on the open seas again. * Nick Bilton, New York Times bestselling author of American Kingpin *Dead in the Water is a brilliant exposé of corruption and malfeasance on the high seas. By telling the story of a single ship, the Brilliante Virtuoso, and the complex sequence of events that led to its destruction, Matthew Campbell and Kit Chellel reveal the darkest secrets of an industry that makes the modern world go round. * Ian McGuire, bestselling author of The North Water *At once devastating and riveting, Dead in the Water is a story of human tragedy and a skilled investigation of crime, money, and power. Matthew Campbell and Kit Chellel have written an urgent, essential book about the hidden relationships that underpin the global economy - and the brutal cost of getting in their way. * Katie Engelhart, author of The Inevitable *Dead in the Water gripped me from the beginning and refused to let go. Matthew Campbell and Kit Chellel have written a spectacular book about business, shipping, piracy and international intrigue that will make you never look at buying fast fashion or filling up your gas tank the same way again. * Katherine Howe, New York Times bestselling co-author of Vanderbilt: The Rise and Fall of An American Dynasty *If you want to understand the finance industry's role in global dysfunction, then read this book. -- Carson Block, Founder, Muddy Waters ResearchTable of Contents1: A LUCKY LAND 2: THE GATE OF TEARS 3: INTRUDERS 4: DISTRESS SIGNALS 5: A BRAVER WORLD 6: THE TALLEST MAN IN YEMEN 7: EVIDENCE, DEAR BOY 8: SHOCK WAVES 9: AN UPSTANDING CONSTABLE 10: FOR THOSE IN PERIL ON THE SEA 11: NO CURE, NO PAY 12: HOT FROGS 13: BELOW THE SURFACE 14: WAR RISKS 15: METAL MICKEY 16: CIRCUMSTANTIAL EVIDENCE 17: MARKED 18: SUPER MARIO 19: AN UNRELIABLE WITNESS 20: BEARING GIFTS 21: I'M NOT AFRAID 22: ZULU 2 23: TWO GREEK GUYS 24: THE JOB 25: DON'T LEAVE THE HOUSE 26: JUDGMENT 27: THE CAPTAIN

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Book SynopsisTable of Contents1. The Nature of Econometrics and Economic Data. Part I: REGRESSION ANALYSIS WITH CROSS-SECTIONAL DATA. 2. The Simple Regression Model. 3. Multiple Regression Analysis: Estimation. 4. Multiple Regression Analysis: Inference. 5. Multiple Regression Analysis: OLS Asymptotics. 6. Multiple Regression Analysis: Further Issues. 7. Multiple Regression Analysis with Qualitative Information. 8. Heteroskedasticity. 9. More on Specification and Data Problems. Part II: REGRESSION ANALYSIS WITH TIME SERIES DATA. 10. Basic Regression Analysis with Time Series Data. 11. Further Issues in Using OLS with Time Series Data. 12. Serial Correlation and Heteroskedasticity in Time Series Regressions. Part III: ADVANCED TOPICS. 13. Pooling Cross Sections Across Time: Simple Panel Data Methods. 14. Advanced Panel Data Methods. 15. Instrumental Variables Estimation and Two Stage Least Squares. 16. Simultaneous Equations Models. 17. Limited Dependent Variable Models and Sample Selection Corrections. 18. Advanced Time Series Topics. 19. Carrying Out an Empirical Project. Math Refresher A: Basic Mathematical Tools. Math Refresher B: Fundamentals of Probability. Math Refresher C: Fundamentals of Mathematical Statistics. Math Refresher D: Summary of Matrix Algebra. Math Refresher E: The Linear Regression Model in Matrix Form. Answers to Exploring Further Chapter Exercises. Statistical Tables. References. Glossary. Index.

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Book Synopsis”Admirably lucid” - Gillian Tett, FT "What happens when we make a payment is literally a multi-billion dollar question. This is a fascinating and entertaining insight into those seconds between clicking a button and money appearing in far-off accounts – and the changing face of those who profit.” - Dharshini David, author of The Almighty Dollar How we pay is so fundamental that it underpins everything - from trade to taxation, stocks and savings to salaries, pensions and pocket money. Rich or poor, criminal, communist or capitalist, we all rely on the same payments system, day in, day out. It sits between us and not just economic meltdown, but a total breakdown in law and order. Why then do we know so little about how it really works? As you read this, technology is dismantling payment barriers and governments are erecting them; cash is on the way out, and crypto and BigTech are fighting their way in. The Europeans are heavily regulated, the Americans oddly backward, and the Chinese hoping to lead the way forward. Challenging our understanding about where financial power really lies, The Pay Off shows us that the most important thing about money is the way we move it. Leibbrandt and De Terán shine a light on the hidden workings of the humble payment - and reveal both how our payment habits are determined by history as well as where we go from here. From national customs to warring nation states, geopolitics will shape the future of payments every bit as much as technology.

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Book SynopsisA provocative look at how today’s trade conflicts are caused by governments promoting the interests of elites at the expense of workersTrade Review“The authors weave a complex tapestry of monetary, fiscal and social policies through history and offer opinions about what went right and what went wrong. . . . Worth reading for their insights into the history of trade and finance.”—George Melloan, Wall Street Journal“This is a very important book.”—Martin Wolf, Financial Times“An eagle-eyed perspective on the global economy, underpinned by close analysis and a remarkable clarity of exposition. The book is a terrific survey of the forces behind today’s global trade tensions and imbalances.”—Ann Pettifor, Times Literary Supplement“[O]ffers a deeper argument about the source of the trouble.”—The Economist“Matthew Klein and Michael Pettis have successfully woven a grand narrative linking income inequality, geopolitics, trade, finance and even environmental issues.”—Maximilian Kärnfelt, Merics China Briefing Newsletter“[A]s Matthew Klein and Michael Pettis argue in their brilliant polemic Trade Wars Are Class Wars, industrial policy instruments are only part of the story.”—Adam Tooze, London Review of Books“A well-written, highly recommended, and thought-provoking book.”—Ian Bright, Reading Room for the Society of Professional Economists“This timely analysis should be of interest to policymakers as well as to scholars in economics, political science and international relations.”—Luqman Saeed, Journal of Peace Research“Trade Wars Are Class Wars is a tale of three economies, China, Germany and the US. . . . It’s a terrific book.”—Enlightened EconomistWinner of the Lionel Gelber Prize, sponsored by Munk Centre for International Studies“An erudite, original, and provocative explanation of the global economic imbalances that have been at the root of numerous financial crises.”—Ernesto Zedillo, director, Yale Center for the Study of Globalization“This is a book that everyone concerned with the global economy should read. A fascinating account of the damage that rising inequality—especially in China and Germany—has done to all our economies.”—Dani Rodrik, Harvard University

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Book SynopsisValue investing is more than market success; it's about deeper understanding. "The Joys of Compounding" by Gautam Baid combines practical approaches, self-cultivation, and business wisdom inspired by Buffett and Munger. Emphasizes investing in oneself for holistic growth and practical wisdom in decision-making.

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Book SynopsisThe revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.Too often, great cultures feel like magic. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.High performing cultures cant be left to chance.Trade Review"Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public." -- -Joel Klein, CEO Amplify, former Chancellor NYC public schools. "Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public." -- -Tom Doctoroff, CEO Asia Pacific, J. Walter Thompson, author of Twitter is Not a Strategy "A winning strategy requires a winning organizational culture to carry it forward. In Primed to Perform former McKinsey consultants Neel Doshi and Lindsay McGregor give us practical guidance and proven practices to effectively transform our organizations through the science of motivation and performance." -- -Jeff DeGraff , The dean of innovation, professor, Ross School of Business, University of Michigan, author of Leading Innovation "A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive." -- -Adam Grant, Wharton professor and New York Times bestselling author of Give and Take "A grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they're building an organization from scratch or transforming an established company." -- -Shawn Achor, happiness researcher and New York Times bestselling author of The Happiness Advantage "This book is loaded with fascinating, thought-provoking and actionable advice that could transform a workplace from drudgery to real engagement. Take notes." -- -Patrick Lencioni, president, The Table Group, author of The Five Dysfunctions of a Team and The Advantage "Primed to Perform doesn't just provide tactics for motivating a few superstars; it offers a proven system for motivating an entire workforce. If you want to get your team off yesteryear's career ladders and onto new learning curves--stretching, growing and contributing at their best--read this book." -- -Liz Wiseman, President, The Wiseman Group, bestselling author of Multipliers and Rookie Smarts

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Book SynopsisThe proven, all-weather investing strategy that delivers long-term, consistent returnsThe most common investing approach todayâone that values âœgrowthâ over all elseâ can be ineffective and counterproductive for many investors, not to mention needlessly stressful. Now, one of Seeking Alphaâs most popular writers, Steven Bavaria, provides a groundbreaking alternative that will see you through all marketsâup, down, and sideways. The Income Factory shows how to build an income stream that increases solidly and consistentlyâa result of re-investing and compounding the dividends. And the best part? This income stream actually grows faster during market downturns than during flat or rising market periods. The Income Factory sheds light on:  â Why âœhigh-yieldâ doesnât have to mean âœhigh-riskâ â How credit investments perform more predictably than equity investments â Why âœjunkâ is a misnomerâand why higTable of ContentsAcknowledgmentsIntroduction: Wealth Without the Drama1 How to Use This Book2 Why Do We Invest? What Makes Us Wealthy? 3 How Mr. Market Captures Value 4 Income Factory: The Math, the Risks, and the Choices 5 What Sort of Income Factory Is Right for You? 6 Building Our Factory 7 Income Factory Model Portfolios 8 “Stretching” for Yield 9 Variations on the Theme 10 The Taxonomy of Risk and Reward 11 Bonds, Interest Rates, and Credit Risk 12 Senior Loans (High-Yield Bonds with Benefits) 13 Virtual Banks (aka “CLOs”) 14 From Benjamin Graham to the Income Factory Appendix: Financial Innovation—A Case StudyIndex

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Book SynopsisAll of us have in our minds a cartoon image of what an autocratic state looks like, with a bad man at the top. But in the 21st century, that cartoon bears little resemblance to reality. Nowadays, autocracies are run not by one bad guy, but by sophisticated networks composed of kleptocratic financial structures, security services and professional propagandists. The members of these networks are connected not only within a given country, but among many countries. The corrupt, state-controlled companies in one dictatorship do business with corrupt, state-controlled companies in another. The police in one country can arm, equip, and train the police in another. The propagandists share resourcesthe troll farms that promote one dictator's propaganda can also be used to promote the propaganda of anotherand themes, pounding home the same messages about the weakness of democracy and the evil of America. Unlike military or political alliances from other times and places, this group doesn't operate like a bloc, but rather like an agglomeration of companies: Autocracy, Inc. Their relations are not based on values, but are rather transactional, which is why they operate so easily across ideological, geographical, and cultural lines. In truth, they are in full agreement about only one thing: Their dislike of us, the inhabitants of the democratic world, and their desire to see both our political systems and our values undermine. That shared understanding of the worldwhere it comes from, why it lasts, how it works, how the democratic world has unwittingly helped to consolidate it, and how we can help bring it downis the subject of this book.

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Book SynopsisSimon Kingsnorth is a digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. A regular conference keynote speaker and contributor to industry publications, he is the author of The Digital Marketing Handbook, also published by Kogan Page.Trade Review"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." * Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol *"It is very rare to find such applicable, accurate and up to date advice in a single resource, which is exactly what Digital Marketing Strategy offers. Simon's in-depth understanding of such a broad range of digital marketing channels and topics makes this book undoubtedly an essential read for both budding and experienced digital marketing professionals alike." * Carl Hewitt, CEO and Co-Founder, Hewitt Matthews *"One of the issues with marketing and marketing books today is pre-pandemic thinking. With this third edition of Digital Marketing Strategy, Simon has really taken the time to bring the book up-to-date with modern case studies and chapters. This really is a marketing book for the post-pandemic world." * Tim Hughes, Co-Founder and CEO, Digital Leadership Associates *"Impressive depth and rigor, with excellent insights and practical tips. A must-have resource for every marketer and business leader. This is a book you will keep coming back to over and over again." * Arek Dvornechuck, Branding Expert, Ebaqdesign *"This is everything that you need and want to know about digital marketing. Simon Kingsnorth expertly combines the logic and magic of the discipline and brings it together in an engaging and comprehensive way. A master class wrapped up in a book that you should read and use to develop your marketing strategy and grow as a marketer." * Suki Thompson, Founder, Let’s Reset *"I have used and recommended Digital Marketing Strategy for a number of years to digital marketing students. This latest edition has made sure that it has kept up to date and is supported by some detailed case studies. The publication continues to be a valuable resource for both students and practitioners." * Bradley Lansdale, Lecturer and CIM Examiner *Table of Contents Chapter - 00: Introduction - How will this book transform your digital marketing strategy?; Chapter - 01: The foundations of digital marketing; Section - ONE: Knowing your business objectives and your customer; Chapter - 02: Understanding the digital ecosystem; Chapter - 03: Integrating digital into wider organization strategy; Chapter - 04: Understanding the evolving digital consumer; Chapter - 05: Barriers, considerations and data protection in digital marketing strategy; Section - TWO: Integrating digital change into your wider organization; Chapter - 06: Enabling technologies for online marketing and digital transformation; Chapter - 07: Planning your digital marketing strategy – Objectives, teams and budgeting; Section - THREE: Using channel strategy to reach your customers; Chapter - 08: SEO strategy and organic techniques; Chapter - 09: Building and optimizing a winning paid search strategy; Chapter - 10: Display advertising and programmatic targeting; Chapter - 11: Tailoring your social media strategy; Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes; Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads; Chapter - 14: Lead generation that delivers results; Chapter - 15: Content strategy – a key pillar of success; Chapter - 16: Personalizing the customer journey and digital experience; Section - FOUR: Conversion, retention and measurement; Chapter - 17: Effective Experience Design (XD); Chapter - 18: Optimizing your e-commerce platform; Chapter - 19: Managing loyalty, CRM and data; Chapter - 20: Measuring success through data analytics and reporting; Section - FIVE: Tailoring your final digital marketing strategy; Chapter - 21: Providing a smooth online service and customer experience; Chapter - 22: Putting together your digital marketing strategy

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Book SynopsisFinance is widely seen as an obstacle to a better world.Principles of Sustainable Finance explains how the financial sector can be mobilized to counter this. Using finance as a means to achieve social goals, we can divert the planet and its economy from its current path to a world that is sustainable for all.Written for undergraduate, graduate, and executive students of finance, economics, business, and sustainability, this textbook combines theory, empirical data, and policy to explain the sustainability challenges for corporate investment. It shows how finance can steer funding to certain companies and projects without sacrificing return and thus speed up the transition to a sustainable economy. It analyses the Sustainable Development Goals as a strategy for a better world and provides evidence that environmental, social, and governance factors matter, explaining in detail how to incorporate these factors in the corporate and financial sectors.Tailored for students, Principles of Sustainable Finance starts each chapter with an overview and learning objectives to support study. It includes suggestions for further reading, lists and definitions of key concepts, and extensive uses of figures, boxes, and tables to enhance educational goals and clarify concepts. Principles of Sustainable Finance is also supported by an online resource that includes teaching materials and cases.Trade ReviewSustainable finance has emerged as a major new field for practitioners, but has largely bypassed the classroom for lack of a good textbook. Principles of Sustainable Finance is an impressive textbook that fills this important gap. It lucidly explains the fundamental challenge climate change poses for financial markets. It is extremely well-informed about the latest developments and weaves together a coherent account of widely dispersed approaches, including research that is otherwise inaccessible to the layman. It is essential reading for any student seeking to understand the main ideas and trends in sustainable finance. * Patrick Bolton, Professor of Business at Columbia University *The financial system is integral to achieving a smooth transition to a low carbon economy. Based on their extensive careers in finance and academia, Schoenmaker and Schramade set out an insightful vision for a sustainable financial sector, one where social and environmental dimensions are integrated within financial decisions. At a time when the need for a sustainable financial system becomes ever more pressing, this book furthers the debate on how to get there and what role each financial market participant has to play. * Mark Carney, Governor of the Bank of England *The UN Sustainable Development Goals 2030 are predicated on the idea that current and future generations have the resources needed to ensure access to clean water, food, shelter, health, education and energy, irrespective of the place of birth, while caring and preserving our common home: The Earth. In Principles of Sustainable Finance, Dirk Schoenmaker and Willem Schramade discuss the importance of sustainable finance and how it can help allocate resources to individual and social needs, over time, while respecting our planetâs boundaries. It is an indispensable read for students, professionals and policy-makers. * Vitor Gaspar, Director of the Fiscal Affairs Department at the International Monetary Fun *I am sometimes asked what a biologist is doing at the Ministry of Finance. The answer is simple: there is no better place for a biologist than working with finance. With the monumental challenges we are facing, such as climate change and the loss of biodiversity, mainstream finance needs to become truly sustainable. This implies that a larger skillset is needed for those dealing with economics. This textbook contributes to the change needed. * Per Bolund, Minister for Financial Markets in Sweden *The investment decisions of today shape our future. We have a choice. Do we maximise short-term returns, or create long-term sustainable value? It is becoming increasingly clear that society is reaching ecological and social boundaries, and that we can only prosper if we respect these boundaries. Principles of Sustainable Finance provides investors and financiers with the tools to make the right decisions, now and in the future. * Eloy Lindeijer, Chief Investment Officer at PGGM *With this work, Schoenmaker and Schramade make an invaluable contribution to the role of finance in the transition of the global economy to a low carbon growth path. It should be required reading in the C-suite of any bank grappling with what climate change means for its lending strategy. * Stewart James, Managing Director at Public Affairs at HSBC *Principles of Sustainable Finance comes with a perfect timing: all around the planet a new, long-term and responsible capitalism is emerging. It requires to combine both a new academic perspective and attention to its concrete implementation. This is exactly what this important book achieves and makes it so valuable for both students, researchers and practitioners. * Fred Samama, Co-Head of Institutional Clients at Amundi *Table of ContentsPart I: What is Sustainability and Why Does it Matter? 1: Sustainability and the Transition Challenge Part II: Sustainability's Challenges to corporates 2: Externalities - Internalisation 3: Governance and Behaviour 4: Coalitions for Sustainable Finance 5: Strategy and Intangibles - Changing Business Models 6: Integrated Reporting - Metrics and Data Part III: Financing Sustainability 7: Investing for Long-Term Value Creation 8: Equity - Investing with an Ownership Stake 9: Bonds - Investing without voting power 10: Banking - New Forms of Lending 11: Insurance - Managing Long-Term Risk Part IV: How To Get There? 12: Transition Management and Integrated Thinking

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Book SynopsisMichael Day''s Veterinary Immunology: Principles and Practice is the adopted text in numerous veterinary schools throughout the world. Updated and revised by Brian Catchpole and Harm HogenEsch with advances in knowledge since 2014, this third edition reflects the rapid developments in the field internationally, while preserving the strengths of Day''s original writing. It adds numerous case studies demonstrating the clinical context across companion and farm animals.The textbook presents information on commonly used diagnostic test procedures and includes learning objectives at the start and key points at the end of each chapter, standard symbols in diagrams throughout the text to provide continuity, clinical examples and clinicopathological figures throughout, and a glossary of terms and list of commonly used abbreviations. Short animations are viewable via the Support Materials tab on the Routledge webpage, adding a new element of practical application. ExplorTrade ReviewPraise for the previous editions"Information is clearly presented and well written, layering immunological knowledge with each chapter. I found the chapter lengths perfect – providing comprehensive information without being overwhelming. The objectives of each chapter are defined at the beginning and key points concisely reviewed at the end, allowing easy navigation and assisting comprehension. The excellent illustrations are a boon for visual learners. Immunological systems, diagnostic test procedures, clinical disease, therapy, and recent developments in the field are explored. Finally a series of case studies helps bring together and test your understanding. ... A practical textbook for students and handy reference for clinicians. ... the authors kept a challenging subject alive with analogy, illustration and clear explanations, providing a basic knowledge of immune function and clearly relating this to clinical practice. I would recommend this book to anyone challenged, intrigued or inspired by veterinary immunology."—Caroline Blundell, BVetMed CertSAM RCVS, in the Journal of Feline Medicine and Surgery"... an excellent tool to understand the basic principles of immunology and veterinary immunology. ... updated with the most recent advances in veterinary immunology developments. ... the basic knowledge provided is always practice-oriented, with practical examples on disease pathogenesis and diagnosis. This is why this book is not only a useful tool for undergraduates, but also for postgraduate veterinarians either doing a PhD, internship or residency in any area of veterinary medicine. But it is also a useful tool for veterinary clinicians who are keen to have a solid and deeper understanding of the immunology of diseases and routine procedures (such as vaccination or immunotherapy). ... The format of this book is very helpful, with a great number of illustrations and graphics that I found extremely valuable to gain understanding of difficult concepts or mechanisms, as well as the learning objectives and key points boxes in each chapter."—Albert Lloret, DVM, in European Journal of Companion Animal Practice"…an excellent companion to veterinary science students in their study of immunology and for the practising veterinarian interested in gaining a greater understanding of the principles behind clinical immunology."—Australian Veterinary Journal"This is a wonderful tool, very clearly designed and beautifully illustrated.. the reader is guided very logically in a journey of discovery of the immune system …and the authors are keen on explaining clearly the latest knowledge in their field."—Tomorrow’s Vets"Veterinary Immunology: Principles and Practice is exactly the type of textbook necessary for teaching immunology to veterinary students. It is also an excellent reference for practitioners and residents who need to review immunology in preparation for board examinations. The format of the book is inviting, with diagrams or photographs on most pages. Tables with pertinent information are well placed and easily understood. Having taught immunology to veterinary students at the University of California -Davis for over 30 years, I appreciate the logical order in which the material is presented. ... a concise, well-written, and well-illustrated book that will be very useful for teaching veterinary immunology."—Laurel J. Gershwin, DVM, PhD, DACVM, University of California-Davis, in Vet Med Today: Book Reviews, JAVMATable of ContentsAn overview of the immune system Important concepts and principles of innate and adaptive immunity. Introduction. History of immunology. The immune system: An overview. Principles of innate immunity. Principles of adaptive immunity. Evolution of the immune system. Key points. Cells and tissues of the immune system. Introduction. Haematopoesis and production of white blood cells. Primary lymphoid tissues. Secondary lymphoid tissues. The lymphatic system, lymphocyte recirculation and immune surveillance. Key points. Innate immunity. Introduction. Defensive barriers. Pattern-recognition receptors. Phagocytes and phagocytosis. Innate lymphoid cells and natural killer cells. Lymphocytes with restricted diversity of antigen receptors. The interferon response. The inflammatory response. The acute phase response. Systemic inflammatory response syndrome. The complement system. Key points. Lymphocyte development. Introduction. Antigen recognition by lymphocytes. Development of B lymphocytes. T cell development and maturation. Key points. The major histocompatibility complex and antigen presentation. Introduction. The major histocompatibility complex. MHC class I processing pathway. MHC class II processing pathway. Antigen presentation by CD1 molecules to NKT cells. Antigen presenting cells. Genetics and inheritance of the MHC. MHC associations with immune function and disease. MHC and transplantation / tissue graft rejection. Key points. Cytokines, chemokines and their receptors. Introduction. Chemokines and chemokine receptors. Cytokines and cytokine receptors. Key points. The biology of T lymphocytes. Introduction. Chemokines and chemokine receptors. Cytokines and cytokine receptors. Key points. Antibody structure and function. Introduction. Antibody structure. Antibody binding to antigen. Biological properties of antibody. Immunoglobulin classes. Key points. The biology of B lymphocytes. Introduction. Antigen recognition by B cells. Activation of B lymphocytes. The immunoglobulin class switch. Kinetics of the antibody response. Monoclonal antibodies. Key points. Immunodiagnostics: Serology, immunoassays and measurement of cell-mediated immunity. Introduction. Serological tests and immunoassays. Immunophenotyping. Lymphocyte stimulation assays. Tests of cytotoxic function. Tests of phagocytic cell function. Key points. The immune response to infectious agents. Introduction. The immune response to viral infection. The immune response to bacterial infection. The immune response to helmith infection. The immune response to protozoal infection. The immune response to fungal infection. Key points. Immune evasion by pathogens. Introduction. Evading the innate immune response. Evading the antibody-mediated adaptive immune response. Evading the cell-mediated adaptive immune response.Specific viral strategies for immune evasion. Key points. Vaccination. Introduction. Passive immunization. Active immunization. Vaccine technologies. Vaccines for non-infectious diseases. Vaccine adjuvants. Routes of administering vaccines. Basic principles of vaccination. Vaccination failure. Adverse consequences of vaccination. Key points. Immune system ontogeny and neonatal immunology. Introduction. Immune system ontogeny. Passive transfer of maternal immune protection. Neonatal vaccination. Failure of passive transfer. Neonatal isoerythrolysis. Early life immune development. Key points. Immunological tolerance and immune suppression. Introduction. Tolerance and tolerance mechanisms. Central tolerance. Peripheral tolerance. Mucosal tolerance. Fetomaternal and neonatal tolerance. Antibody-mediated suppression. The neuroendocrine-immunological loop. Key points. Immunodeficiency. Introduction. Primary immunodeficiency. Secondary immunodeficiency. Key points. Hypersensitivity reactions. Introduction. The Gell and Coombs classification of hypersensitivity. Type I hypersensitivity. Type II hypersensitivity. Type III hypersensitivity. Type IV hypersensitivity. Key points. Hypersensitivity disorders and allergic disease. Introduction. Factors predisposing to allergic disease. Systemic allergic reactions. Allergic skin disease. Respiratory disease. Gastrointestinal disease. Diagnosis of allergic disease. Key points. Autoimmunity and autoimmune disease. Introduction. The genetic basis for autoimmunity. Intrinsic / host factors in susceptibility to autoimmune disease. Extrinsic / environmental factors in susceptibility to autoimmunity. Autoimmune diseases mediated by autoantibodies. Autoimmune diseases mediated by autoreactive T cells. Diagnostic tests for autoimmune disease. Key points. Cancer immunology and immune system neoplasia. Introduction. Tumour antigens. The anti-tumour immune response. Tumour-promoting immune activity. Immune evasion by tumours. Immunotherapy to enhance the anti-tumour immune response. Tumours of the immune system. Key points. Immunotherapy. Introduction. Immunosuppressive agents. Janus kinase inhibitors. Intravenous immunoglobulin therapy. Allergen-specific immunotherapy. Monoclonal antibody therapy. Cytokine therapy. Immunostimulatory agents. Key points. Case studies in clinical immunology.

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Book SynopsisAn essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question how do I get started? It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of tTable of ContentsForeword Introduction PART 1: The Founder Mindset 1: What makes a great founder 2: The myths that stop founders 3: What causes failure and how to avoid it 4: Cultivating the mindset of a founder PART 2: The Founding Process 5: Three and a half rules for ambitious founders 6: Understand your edge 7: How to use your edge 8: Choosing your co-founder 9: Working with your co-founder and testing the team 10: Getting to founder/idea fit 11: Customer Development – finding out your customer’s secrets PART 3: Growing and Scaling 12: An introduction to startup financing 13: How to raise money 14: Preparing for the road ahead 15: Building culture 16: What happens next? Bibliography Acknowledgements Index

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Book SynopsisAll organizations are becoming service organizations. But most weren’t built to deliver services successfully end-to-end, and the human, operational and financial impacts are abundantly clear. In the digital era the stakes are even higher, given how rapidly services change. Yet default working practices (governance, planning, funding, leadership, reporting, programme and team structures) inside large organizations haven't changed. Rather than modernize just one service at a time, it's the underlying organizational conditions that need to be transformed — anything less is futile. The Service Organization is the result of years of research and consulting, as well as dozens of interviews with executives. It explores significant challenges that leaders will recognize, and turns them into solvable puzzles by providing practical advice and tools that reimagine what the organization does from the perspective of its customers — and it organizes the activity needed to deliver the best outcomes. This book is for everyone involved, from designers to technologists and from operational staff to policymakers and leaders. It includes surprisingly simple and doable, but non-obvious, steps that don’t depend on seniority or pay band and that are typically overlooked by even the most progressive professions, teams and companies. Kate Tarling sets a bold, ambitious and practical agenda for all service organizations. Her book is full of behind-the-scenes examples from the global companies, public sector bodies and non-profits that are now delivering and leading successful services. It shows how to reinvent organizations so they rely not just on ‘transforming technology’ but on putting the success of their services at the heart of how they operate.

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Book SynopsisTable of ContentsPart I: FINANCIAL PLANNING. 1. Understanding Personal Finance. 2. Career Planning. 3. Financial Statements, Goals, and Budgets. Part II: MONEY MANAGEMENT. 4. Managing Income Taxes. 5. Managing Checking and Savings Accounts. 6. Building and Maintaining Good Credit. 7. Credit Cards and Consumer Loans. 8. Vehicles and Other Major Purchases. 9. Obtaining Affordable Housing. Part III: INCOME AND ASSET PROTECTION. 10. Managing Property and Liability Risk. 11. Planning for Health Care Expenses. 12. Life Insurance Planning. Part IV: INVESTMENTS. 13. Investment Fundamentals. 14. Investing in Stocks and Bonds. 15. Mutual and Exchange-Traded Funds. 16. Real Estate and High-Risk Investments. 17. Retirement and Estate Planning.

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Book SynopsisJason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.It Doesn't Have to Be Crazy at Work is a direct successor to Rework, the instant bestseller that showed readers a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture what they call the calm company. It is a direct attack on the chaos, anxiety and stress that plagues millions of workplaces and billions of people working their day jobs.Working to breaking point with long hours, excessive workload, and a lack of sleep have become a badge of honour for many people these days, when it should be a mark of stupidity. This isn't just a problem for large organisations; individuals, contractors and solopreneurs are burning themselves out in the very same way. As the authors reveal, the answer isn't more hours. Rather, it's less waste and fewer things that induce distraction, always-on anxiety and stress.It is time to stop celebrating crazy and start celebrating calm.Fried and Hansson have the proof to back up their argument. Calm has been the cornerstone of their company's culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn''t Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn't a book telling you what to do. It's a book showing you what they've doneand how any manager or executive no matter the industry or size of the company, can do it too.Trade Review‘This book is funny, well written and iconoclastic and by far the best thing on management published this year.’ – The Economist

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Book SynopsisTraditional organizations struggle with market changes. Agile Management uses small teams and customer feedback to adapt quickly. "The Age of Agile" shows how this approach can make companies more innovative and globally competitive.

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Book SynopsisThis big initiative could make or break this fiscal year--or your career.Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.The HBR Guide to Managing Strategic Initiatives provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch to scaling up.You'll learn how to: Win--and keep--support for your new initiative Move rapidly from approval to implementation Assemble transformative, high-performing initiative teams Maintain the confidence of sponsors and stakeholders Stay on schedule and within budget Avoid initiative overload by killing projects that aren't meeting business needs Keep multiple initiatives in strategic alignment Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisWinner of a Shingo Research and Professional Publication AwardThe new edition of this Shingo Prize-winning bestseller provides critical insights and approaches to make any Lean transformation an ongoing success. It shows you how to implement a sustainable, successful transformation by developing a culture that has your stakeholders throughout the organizational chart involved and invested in the outcome. It teaches you how to successfully navigate the politics in cross-functional process improvement projects, and to engage executives in ways that are personally meaningful to them. If you are a leader at any level in an organization undergoing or considering a Lean transformation, this is where you should start and finish â and start again.Read the Reviews:This book became an instant classic in the literature of professional operations. In this third edition, David Mann updates and expands his teaching with five additional years of valuable expeTrade Review"This book became an instant classic in the literature of professional operations. In this third edition, David Mann updates and expands his teaching with five additional years of valuable experience and expertise derived from his very active, multi-industry consultancy. I have benefitted greatly from his writing and wholeheartedly recommend this book to be top-of-the desk of any serious Lean practitioner or performance transformation leader."— Raymond C. Floyd, two-time Shingo Prize Winner, President and CEO, Plasco Energy Group"David Mann builds substantially on his seminal work on the Lean management system. The book is full of new insight and polishes the most important ideas about Lean management. The new chapter on engaging executive leadership alone is worth the price of the book."— Peter Ward, Richard M. Ross Professor and Chair, Department of Management Science, Fisher College of Business, The Ohio State University"This book has long been my ‘go-to’ guide on Lean management practices that help create a culture of continuous improvement and excellence. I have recommended the book to countless healthcare leaders who rave about how helpful it is in translating Lean principles into daily management behaviors. The healthcare examples make it even more relevant as a must read for any hospital leader who aims to move beyond Lean tools.."--- Mark Graban, author of Lean Hospitals, co-author of Healthcare Kaizen and The Executive Guide to Healthcare Kaizen"As more companies outside the manufacturing sector pursue Lean transformations, Creating a Lean Culture is as critical a resource as ever. Breaking down silos and navigating tricky internecine politics remain a momentous challenge, and Mann’s case-based insights are an invaluable tool."— Peg Pennington, Executive Director, Center for Operational Excellence, Fisher College of Business, The Ohio State University"David has once again taken the topics that trip us up and put structure and guidance around them. His new work on executive involvement is worth the price of the book all by itself. Many of us have struggled with this topic and David provides a path to success."— Elizabeth M. King, Vice President Organizational Effectiveness, ESCO CorporationTable of ContentsThe Missing Link in Lean: The Management System. Lean Management System’s Principal Elements. Standard Work for Leaders. Visual Controls. Daily Accountability Process. Lean in Administrative, Technical, and Professional Work. Learning Lean Management: The Sensei and Gemba Walks. Being the Sensei: Engaging Your Executives in the Lean Initiative. Leading a Lean Operation. Solving Problems and Improving Processes—Rapidly. People—Predictable Interruption, Source of Ideas. Sustain What You Implement.

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Book SynopsisTop Ten Business Books For 2017 - Forbes The fully revised and updated edition of the classic book about Nordstrom''s extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organizationin any industryin every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer expeTable of ContentsAcknowledgments Foreword (TBD) Introduction 1 Trust 2 Respect 3 Loyalty 4 Awareness 5 Humility 6 Communication and Collaboration 7 Competition and Compensation 8 Innovation and Adaptation 9 Give Back and Have Fun About RSi

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Book SynopsisGenerous, authoritative, and grounded in lived experience, My Life in Full is the story of an extraordinary leader's life, a moving tribute to the relationships that created it, and a blueprint for 21st century prosperity.

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Book SynopsisRichard Templar is the author of the international bestselling Rules books. Over 2 million people around the world have enjoyed and now play by Richard Templar's Rules. The complete list of titles is as follows: The Rules of Life, The Rules of Work, The Rules of Management, The Rules of Wealth, The Rules of Parenting, The Rules of Love, The Rules to Break, The Rules of People, The Rules of Thinking, and The Rules of Living Well.Table of ContentsThe Rules of Work 1. Get your work noticed 2. Never let anyone know how hard you work 3. Set personal standards 4. Carve out a niche for yourself 5. Under promise and over deliver 6. Know what you want long term 7. Don’t gossip 8. Put things in perspective 9. Never disapprove of others 10. Get people to assume you have already made the step The Rules of Management 1. Get them emotionally involved 2. Accept their limitations 3. Encourage people 4. Be very, very good at finding the right people 5. Respect individual differences 6. Train them to bring you solutions, not problems 7. Work hard 8. Be proactive, not reactive 9. Have principles and stick to them 10. Go home The Rules of Life 1. Keep it under your hat 2. You’ll get older but not necessarily wiser 3. Accept yourself 4. Dedicate your life to something 5. No fear, no surprise, no hesitation, no doubt 6. It’s OK to give up 7. Don’t dwell on the past 8. You’ll never understand everything 9. Know when to let go – when to walk away 10. Find a new rule every day – or occasionally at least The Rules of Wealth 1. Anybody can be wealthy – you just need to apply yourself 2. Decide on your definition of wealth 3. Most people are too lazy to be wealthy 4. Decide what you want money for 5. Understand that money begets money 6. It’s harder to manage yourself than it is to manage yourmoney 7. Only by looking wealthy can you become wealthy 8. Know yourself – solo, duo or team player 9. Don’t try to get rich too quickly 10. Know when to stop The Rules of Parenting 1. Relax 2. Look pleased to see them 3. Treat your child with respect 4. Use praise wisely 5. Make sure they know what’s important 6. Schooling isn’t the same as education 7. Remember Newton’s Third Law 8. Don’t look under the mattress 9. You can’t fix everything 10. Don’t guilt-trip them The Rules of Love 1. Choose someone who makes you laugh 2. You can’t change people 3. You can’t make someone love you 4. Be nice 5. Allow your partner the space to be themselves 6. Be the first to say sorry 7. Your partner is more important than your kids 8. Contentment is a high aim 9. Never be too busy for loved ones 10. The more you put out, the more you get back The Rules to Break ‘Success is a good job earning lots of money’ 1. Success is what you say it is ‘The world is against you’ 2. You’re responsible for your own life ‘We all have an absolute right to be respected’ 3. There’s a balance between the right to respect, andtolerance ‘A place for everything, and everything in its place’ 4. It’s not morally superior to be tidy ‘The best people will be there for you for life’ 5. People come and go, and it’s OK ‘You can’t help how you feel’ 6. You feel what you think ‘Some people are just asking for it’ 7. Keep the moral high ground ‘No one is perfect’ 8. Be on the side of the angels, not the beasts ‘Let people know when you’re right’ 9. Never say ‘I told you so’ ‘Guilt tells you where you’re going wrong’ 10. Don’t do guilt The Rules of People 1. People believe what they want to believe 2. Banter isn’t teasing 3. If they feel small, they’ll big themselves up 4. Everyone else is insecure too 5. Teenagers hate you because they love you 6. Some weirdos are great people 7. Listen to what they don’t say 8. Loneliness is a state of mind 9. Credit people with your own ideas 10. Say thank you properly The Rules of Thinking 1. Take control 2. Focus on other people 3. Be in the present 4. Think outside your head 5. Loosen up 6. Don’t settle for your first answer 7. Facts are neutral 8. Spot the box 9. Feed your mind 10. Untangle the knots first The Rules of Living Well 1. It’s not all about you 2. Your feelings are your own 3. Train your mind to relax 4. Zen it 5. Beware food rules 6. Enjoy your mistakes 7. Create boundaries 8. Stay in synch 9. Redraw your relationship 10. Forgive and don’t forget Know When to Break the Rules Create your own Rules

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Book SynopsisThe book that every investor wants and needs - an insider's guide to what Warren Buffett buys and why

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Book SynopsisA comprehensive and practical guide to the stock market from a successful fund manager—filled with case studies, important background information, and all the tools you’ll need to become a stock market genius.Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: -Spin-offs -Restructurings -Merger Securities -Rights Offerings -Recapitalizations -Bankruptcies -Risk Arbitrage Prepared with the tools from this guide, it won’t be long until you’re a stock market genius!

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Book SynopsisThe New One Minute Manager by Ken Blanchard and Spencer Johnson is a modern update to the classic One Minute Manager, offering simple yet effective leadership techniques.

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Book SynopsisVince Lombardi is considered by most to be the greatest NFL coach everHis leadership and motivational skills drove the Green Bay Packers to four NFL titles in seven years, an amazing record that has yet to be equalled. The Lombardi Rules examines the strategies and techniques that Lombardi followed to achieve his unprecedented success. Especially valuable in today's take-no-prisoners business environment, it provides an insider's look at Lombardi's remarkable methods and how they can be transformed to any field or endeavour.

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Book SynopsisThe bestselling co-author of the legendary The One Minute Manager and a former Twitter executive join forces to create the ultimate guide to creating powerful mentoring relationships.The past decade has seen the dramatic rise of a word now well known in corporate hallways: mentoring. But a new awareness about mentoring hasn't necessarily meant an increased understanding of how to implement the practice.While most people agree that having a mentor is a good thing, they don't know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don't think they have the time or skills to do so.Positive mentoring relationships can change the way we lead and help us succeed. In One Minute Mentoring, legendary management guru Ken Blanchard and Claire Diaz-Ortiz, a former Twitter executive and early employee, combine their knowledge to provide a systematic approach to intergenerational mentoring, giving readers great insight into the power and influence of mentoring and encouraging them to pursue their own mentoring relationships.Using his classic parable format, Blanchard explains why developing effective communication and relationships across generations can be a tremendous opportunity for companies and individuals alike. One Minute Mentoring is the go-to source for learning why mentoring is the secret ingredient to professional and personal success.

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Book SynopsisâœThis definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.ââEdward E. Lawler III, Professor, University of Southern CaliforniaâœThis book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.ââLynda Gratton, Professor, London Business School âœOne single concept changed the HR world forever: âHR business partnerâ. Through consistent cycles of research and practical application, Dave and his team have produced and update the most comprehensive set of HR competencies ever.ââHoracio Quiros, President, World Federation of People Management Associations"Packed with facts, evidence, and prescriptive advice. It is about being a business leader first, and an HR professional second.ââRandy MacDonald, Senior Vice President, Human Resources, IBM Corporation"The concepts and competencies

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