Business, Finance & Law Books

Book SynopsisCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.Trade ReviewAn insightful and engaging integration of behavioral theory and pricing practice. -- Thomas Nagle, founder of the Strategic Pricing Group and coauthor of The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyWith Getting Price Right, Gerald Smith provides an accessible and perceptive look at the behavioral elements of pricing strategy. -- Hermann Simon, founder and honorary chairman, Simon-Kucher & PartnersThis is the most important pricing book to come out in the past twenty years. It provides the most thorough collection of alternatives for setting up the “just-right” department, complete with strategic objectives and tactical detail. For any executive who wants to build or evaluate an existing pricing department and for students of pricing, Smith’s book is truly a master class. -- Reed K. Holden, founder, Holden AdvisorsPricing continues to be one of the most powerful yet underused strategic levers to drive sustainable earnings growth. Gerald Smith offers great insights into what gets in the way and provides actionable guidance on how to understand, reframe, and refine everyday pricing processes to drive superior financial outcomes and customer satisfaction. A must read for anyone looking to unleash the power of strategic pricing! -- Gagan Chawla, principal, large consulting organizationFor any business owner or manager, Getting Price Right is a must-read. Gerald Smith is one of the preeminent voices in the field of pricing, and this book delivers, demonstrating why understanding, reframing, and refining pricing strategy in a rapidly evolving marketplace results in better profitability and customer and consumer satisfaction. -- Eric Nyman, chief consumer officer, HasbroSmith shines light on the psychological biases that have long made pricing as much art as science. Drawing the link between behavioral economics and pricing theory, he explains how to take advantage of the quirks that motivate consumers to, for example, pony up for a subscription to shave “butter” instead of buying cheaper shaving cream at the drugstore. At the same time, Smith uncovers the competing magnetic forces that explain why finance, marketing, and accounting managers each seem to approach pricing problems from a different planet and how to optimize among their competing influences in the organization. Getting Price Right steers new managers through the foundations of profitable pricing while offering new tricks for experts in readable prose with intuitive examples. -- Samuel Engel, senior vice president, ICFThere are introductory books available for people new to pricing and higher-level books for people who want to get into the theory of pricing and analytics. What has been missing is an advanced pricing strategy book that connects practical everyday pricing approaches with academic scholarship. Gerald Smith has done just that. This is an excellent read for all pricing stakeholders looking to better understand how pricing fundamentals like customer value and willingness-to-pay intersect with the evolving science of behavioral economics. -- Kirk Jackisch, president, Iris Pricing SolutionsThis book makes a strong contribution to pricing knowledge by bridging the bodies of pricing and behavioral science with a unique focus on pricing orientation. It proposes a comprehensive and structured review of critical concepts with practical recommendations and examples on how to use them in real business life. This is a must-have book for any pricing practitioner’s library. -- Stephan M. Liozu, founder of Value Innoruption AdvisorsTable of ContentsPrefacePart I. Behavioral Economics of Everyday Pricing Decisions1. Pricing Orientation | Pricing Strategy2. Framing and Strategic Frames of Reference3. Psychological Pricing Orientation: Psychological Price-Setting Bias and Skills4. Social Pricing Orientation: Cultural Price-Setting Bias and SkillsPart II. Behavioral Economics of Cardinal Pricing Orientations5. Cost-Driven Pricing Orientation Biases and Skills6. Customer Value–Driven Pricing Orientation Biases and Skills7. Customer Willingness-to-Pay–Driven Pricing Orientation Biases and Skills8. Competition-Driven Pricing Orientation Biases and Skills9. Balanced Pricing Orientations, Profitable Pricing StrategyNotesIndex

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Book SynopsisThe third edition of this e-commerce textbook covers concepts, strategies, and case studies, providing students with the latest information. It addresses legal and ethical issues, technology developments, and market models, making it a valuable resource for business students and professionals.

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Book SynopsisThe authors bring into the classroom the ideas that today's researchers and policy-makers use - including behavioral economics, game theory, and incomplete contracts. Modern microeconomics is applied to pressing issues that students care about - inequality, climate change, and innovation - and illustrated with empirical case studies.Trade ReviewI envy the students who will have the opportunity to take a microeconomics course based on this brilliant textbook. Not only will they find it fascinating. It will change their lives, in every way, for the better. * George Akerlof, Georgetown University, Nobel Laureate in Economics *In a thick wall of textbooks about rational agents trading in perfect markets, Bowles and Halliday open up a window through which students can see economists at work as they seek answers to market failures, behavioral biases and all the obstacles that must be overcome to build a society that is fair and efficient. This book can change how economics is understood by students who will go on to help us find the answers. * Oriana Bandiera, Sir Anthony Atkinson Professor of Economics, LSE, Winner of the Yrjö Jahnsson Award *This text will make for an exciting course - and one especially relevant to contemporary problems like inequality and climate change. Normally, students don't see recent economic ideas until they reach the end of the book. Here such ideas are introduced starting in the first chapter. * Eric Maskin, Harvard University, Nobel Laureate in Economics *Bowles' and Halliday's textbook unusually puts at its core the key concepts of social sciences: the interactions (competition, conflict, and coordination) among individuals, groups, and firms. You will come away from this riveting reading understanding how economists deploy theory to help design impactful public policies, and why economics is essential to making this world a better place. * Jean Tirole, Toulouse School of Economics, Nobel Laureate in Economics *Ambitious and exciting! The authors propose a completely new problem-centred approach to teaching microeconomics which gives space to discussion of issues often ignored by undergraduate microeconomics textbooks. * Dr Marco Pelliccia, Associate Professor in Economics, Heriot-Watt University *The key strength of the content is the refreshing, big-picture way in which the concepts are presented, as well as the care in carrying out the real-world examples used to illustrate the arguments. * Dr Daniele Tavani, Associate Professor, Colorado State University *Table of ContentsPART I: People, Economy, and Society 1: Society: coordination problems and economic institutions 2: People: preferences, beliefs, and constraints 3: Doing the best you can: constrained optimization 4: Property, power, and exchange: mutual gains and conflicts 5: Coordination failures and institutional responses PART II: Markets for Goods and Services 6: Production: technology and specialization 7: Demand: Willingness to pay and prices 8: Supply: firms' costs, output, and profit 9: Competition, rent-seeking, and market equilibration PART III: Markets with Incomplete Contracting 10: Information: contracts, norms, and power 11: Work, wages, and unemployment 12: Interest, credit, and wealth constraints PART IV: Economic Systems and Policy 13: A risky and unequal world 14: Perfect competition and the invisible hand 15: Capitalism: innovation and inequality 16: Public policy and mechanism design

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Book Synopsis''Absorbing'' - The Guardian''Are You Listening? is a real gem: full of insights about the human psyche, non-fiction, as gripping as a novel'' - Miranda Levy, author of THE INSOMNIA DIARIES on TwitterIt is very rare as an adult to find a place where you are not judged, where you can be open, honest and vulnerable: that is exactly what coaching provides. Through twenty stories from her 32 years in the coaching room, Jenny demonstrates how even the most successful people can be held back by doubts, limitations and human dilemmas, such as: ''Can I be my real self at work?'' ''What''s my purpose in life?'' ''How do I deal with unhappiness and disappointment?'' ''Should I go for a job where I get paid a fortune but know I''d be miserable?''Through these moving, beautifully written stories, Jenny reflects on the meaning of modern relationships, demonstrating how the courage to be vulnerableTrade ReviewEvery coach and leader needs to read this book! Filled with engaging, impactful stories, Are You Listening? looks behind the curtain of coaching sessions with high level executives. Learn how to fuel your success with your failures and share in the struggles and triumphs of real leaders * Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. *Jenny Rogers cherishes the core of truth in each of us. Are You Listening? takes us with her as she brings people back to that core. When you finish the book, you will see people differently. Not many gifts are for ever, but that one is' * Nancy Kline, bestselling author of Time To Think *Are You Listening is quite simply the best book about coaching I have ever read. It's about the real experience of coaching, rather than a new-and-improved template or method, so it gets right down to the tangled complexities of human exchange and growth. Jenny's wise and humane stories will make me a better person * Sally Helgesen, author, How Women Rise, The Female Advantage, The Web of Inclusion *Jenny's coaching was life changing in my early career and I have never forgotten her rare combination of attention, rigour and wry humanity. Her beautifully written book is fascinating about the challenges of being human and the revelatory power of great coaching * Helen Boaden Former Director, BBC Radio *Jenny Rogers effectively invented the art of executive coaching, and she's certainly done more than anyone to advance and professionalise it. Her remarkable new book inhabits a place between fiction, non-fiction and memoir. It's The Examined Life, Kitchen Table Wisdom, It's All in Your Head, Do No Harm, Love's Executioner and Let Me Not Be Mad all rolled into one. It's a revealing look back on three decades of fascinating encounters, an honest examination of the big questions that make us all tick and, above all, a generous, wise and incredibly moving testament to the power of compassion, acceptance and change * Oliver Rawlins - Vice President, Communications, Netflix *Jenny Rogers has done for coaching what Irving Yalom did for therapy: written a book full of moving stories that show the process, and the benefits * John-Paul Flintoff, author of A Modest Book About How To Give An Adequate Speech *Compelling and compassionate, comprehensive and challenging, the eighteen beautifully-written client histories show that coaching is concerned with big questions of love, authenticity, self-worth, autonomy, isolation, life-purpose and death. Coaching is about 'listening with exquisite attention, offering acceptance, challenge and kindness' * Dr John Raftery, former Vice Chancellor, London Metropolitan University *A fascinating insight into the lives of leaders and the challenges they bring to coaching, from one of the World's best executive coaches. Read this for a fly on the wall view of executive coaching * Professor Jonathan Passmore, Henley Business School *This exceptional book brings together, in rare combination, deep and compassionate insight into individual psychology with a sophisticated understanding of working life in organisations. It will be a source of wisdom for managers everywhere, but also for anyone interested in human nature * Nicholas Spice, London Review of Books *Ultimately, this is an honest and moving account of both client and coach experience. If you enjoyed Yalom's Love's Executioner, you may well enjoy this, and who knows, maybe one day this book will be regarded as the coaching equivalent of that classic text? * Coaching Today *

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Book SynopsisThe wise man knows he doesn't know.The fool doesn't know he doesn't know.Lao TzuIn the West they only respect experts.But the expert mind is the closed mind.Shunryu SuzukiWhat's the most important step in fixing a puncture?It isn't jacking up the car, or taking the wheel off, or finding the puncture.There's something more fundamental than any of those.Something without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything.Instead of saying, It's just a bit bumpy, must be the road, and carrying on, you must acknowledge that something has changed and you don't know what that is.If you don't admit you don't know what's happening, you can never find out.If you don't find out, you can never change it.The most important step, always, is admitting you don't know.That's the power of ignorance.In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say I don't know.

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Book SynopsisThe United Kingdom has never had an easy relationship with its capital. Far and away the wealthiest and most populous city in the country, London is the political, financial and cultural centre of the UK and it is responsible for almost a quarter of its economic output. Yet the city's insatiable growth and perceived political dominance have caused national leaders grave concern for hundreds of years. This 'London as problem' perception has only increased as the city has become busier, dirtier and ever more powerful. The recent resurgence in anti-London sentiment and plans to rebalance power away from the capital should not be a surprise in a nation still feeling the effects of austerity. But will it be different this time? Will HS2 or the plan to move the House of Lords to northern England really redistribute power and wealth? Published on the eve of the delayed mayoral elections and in the wake of the greatest financial downturn in generations, London and the UK asks whether the capital's relentless growth and stranglehold on commerce and culture will ever leave room for other regions to compete.Trade Review"Brown’s concise, fact-filled meditation on The London Problem seeks to dispel some of the myths that motivate this antipathy." * Times Literary Supplement *"Far from being a simple screed decrying the messy – and unquestionably imperfect – metropolis, the book carefully dissects the long feud between an aggrieved country and its much-maligned capital. . . . Brown lucidly and expertly unpicks the untruths, spin and bluster that make many in the ’burbs bemoan the Big Smoke." * Monocle Minute *"Concise yet hugely informative. . . For anyone (Londoner or not) who wants to avoid the myths about the capital and engage in an informed and constructive debate about fixing regional inequality, reading The London Problem would be an excellent place to start." * On London *"If you want a book packed full of useful soundbites, supported by footnotes for when your facts are challenged at the dinner table, or want to get a clearer understanding of the issues, then this is a refreshingly digestible book to read." * ianVisits blog *"The London Problem does not deny the strength of anti-London sentiments but locates responsibility for such views in the long-term failure of government regional policy and the degree to which the UK is a highly centralized state. The book is a welcome corrective to some of the unjustified anti-London sentiments that have captured certain sections of political and public opinion." * The London Journal *"Aziz BineBine’s book about his own incarceration, which lasted eighteen years, is an intimate memoir that nonetheless forces us beyond the prison gates to consider a century of turmoil in Morocco and the rise of the dungeon culture to which he fell prey." * London Review of Books *"As post-covid London faces a suddenly uncertain future, we can welcome a sensible and refreshing balancing of its weaknesses and strengths. This book's message is clear, that Britain is about to need London's strengths more than ever." -- Simon Jenkins

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Book SynopsisCreating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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Book SynopsisThe first Handbook in economics dedicated to the discussion of the methods of experimental economics, this timely book analyses the current state-of-the-art in the field. The chapters systematically cover the most relevant issues in experimental design and implementation, while also exploring novel research developments. Offering a comprehensive review of experimental methods in economics, this 21 chapter Handbook covers theoretical and practical issues including: recruitment, software and laboratory organization, incentives, data analysis, and theory and policy development. Expert scholars offer unique insight into laboratory procedures, replication studies, field experiments and neuroeconomics, while also providing a novel set-valued equilibrium concept. The combination of basic methods and current developments will aid both novice and advanced experimental economists. This is a must-read for economic researchers and scholars using experimental methodology, providing vital reference and clarifying issues that will arise when designing and running experiments. Graduate students of experimental and behavioral economics will also find this a useful guide in learning about the advanced tools this exciting field has to offer.Trade Review'This is a wonderful book. It is rare that a book collects chapters that both discuss experimental methods as well as research on the frontiers of knowledge. This is a must-read for both the novice and the veteran experimentalist as well as those outside the field' --Andrew Schotter, New York University, USTable of ContentsContents: Introduction Arthur Schram and Aljaž Ule Part I Methods of Experimental Economics 1. Incentives James C. Cox and Vjollca Sadiraj 2. Deception Andreas Ortmann 3. Preference Measurement and Manipulation in Experimental Economics Hande Erkut and Ernesto Reuben 4. Data Analysis Peter G. Moffatt 5. Replication and other Practices for Improving Scientific Quality in Experimental Economics Colin F. Camerer, Anna Dreber, and Magnus Johannesson Part II Field Experiments 6. Advantages and Disadvantages of Field Experiments Anya Samek 7. Randomization in Field Experiments Noemi Peter and Adriaan R. Soetevent Part III Neuroeconomics 8. Brain Measurement and Manipulation Methods Jan B. Engelmann, Manon Mulckhuyse, and Chih-Chung Ting 9. An Introduction to Physiological Economics Oliver J. Hulme, Edward J.D. Webb, and Alexander C. Sebald 10. Neuroeconomics: Data Analysis Mael Lebreton and Kerstin Preuschoff 11. Homo Oeconomicus with a Personality—Trait-based Differences in Decision Making Carsten K.W. De Dreu and Jörg Gross Part IV Developing Economic Theory and Policy 12. Taking Process into Account when Modelling Risky Choice Graham Loomes 13. Rank-Dependent Choice Equilibrium: A Non-Parametric Generalization of QRE Jacob K. Goeree, Charles A. Holt, Philippos Louis, Thomas R. Palfrey, and Brian Rogers 14. Experiments on Macroeconomics: Methods and Applications Camille Cornand and Frank Heinemann 15. The Role of Experiments for Policy Design Peter Werner and Arno Riedl Part V Experimental Procedures 16. Subject Pools and Recruitment Ben Greiner and Marianne Stephanides 17. Software and Laboratory Organization Joep Sonnemans and Ailko van der Veen 18. Cross-Cultural Behavioral Experiments: Potential and Challenges Christian Thöni 19. Real-Effort Tasks Jeffrey Carpenter and Emiliano Huet-Vaughn 20. Experimenter Demand Effects Jonathan de Quidt, Lise Vesterlund, and Alistair J. Wilson 21. Communication in Laboratory Experiments Jordi Brandts, David J. Cooper, and Christina Rott Index

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Book SynopsisPreparing for your sourcing and procurement exam? Make the grade with this SAP S/4HANA Sourcing and Procurement Application Associate Exam certification study guide. From stock material to purchasing, review the key technical and functional knowledge you need to pass with flying colours.

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Book SynopsisThe official style guide followed by The Times and The Sunday Times.Uncover the rules, conventions and policies on spelling, grammar and usage followed by the journalists, contributors and editors working on the Times and Sunday Times newspapers. Now updated with all the latest policy decisions.Royal Family or royal family? Frontrunner or front-runner? Assure or ensure? Affect or effect? Even the most accomplished writer will run up against these and many similar problems in the quest for clear, elegant and grammatical writing.The Times and Sunday Times editors answer these and hundreds of other usage conundrums with a comprehensive collection of entries covering the quirky minefield of the English language.Although no literary straitjacket, this authoritative guide is the foundation of correct English usage for all Times and Sunday Times journalists and contributors and provides a benchmark style, the essential ingredient of all well-written English.

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Book SynopsisDo you think of your company''s talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you''re interested in strategy execution.Many companies fall into the trap of spending too much time and money on low performers, while high performers aren''t getting the necessary resources, development opportunities, or rewards. In The Differentiated Workforce, the authors expand on their previous books, The HR Scorecard and The Workforce Scorecard, and recommend that you manage your workforce like a portfolio - with disproportionate investments in the jobs that create the most wealth. You''ll learn to:Rise above talent management best practice and instead create a differentiated workforce that can''t be easily copied by competitorsDifferentiate those capabilities in your company that are truly strategicIdentify your wealth-creating A positionsCreate a new relationship between H

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Book SynopsisHarnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an organization's culture to accept the benefits of digital technology.The author emphasizes the importance of creating a team spirit with employees to embrace the digital age and develop strategic business plans that pinpoint new markets for growth, strengthen customer relationships, and develop competitive strategies. Understanding how to deal with inconsistencies when facts generated by data analytics disagree with your own experience, intuition, and knowledge of the competitive situation is key to successful leadership.Table of ContentsChapter 1. Developing Effective Leadership:The human interface with big data, algorithms, and analytics. Chapter 2. Initiate speed of implementation to maintain a digital advantage. Chapter 3. Apply analytics to concentrate at the decisive point for maximum impact. Chapter 4. Activate maneuver and indirect approach to create surprise. Chapter 5. Employ big data to determine the culminating point of a competitive campaign. Chapter 6. Use data to determine how long to maintain offensive action. Chapter 7. Align big data with the corporate culture. Chapter 8. Decide on a bold approach or cautious restraint based on data analytics. Chapter 9. Utilize big data, algorithms, and analytics to maximize use of competitor intelligence. Chapter 10. Choose offensive and defensive strategies by understanding the human interaction. Chapter 11. Factor-in friction and luck that make analytics a gamble. Chapter 12. Use data to neutralize the competitor’s effectiveness. Appendix. Strategic Business Plan outline.

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Book SynopsisFrom the aggressive US rhetoric against China, to the escalating trade war with tit for tat responses, and China's 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today's world) have never been higher. This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all. This updated paperback edition includes a new introduction covering recent events in US-China relations.

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Book SynopsisTrade Review"I started reading this book and cannot put it down... I don't know anyone who doesn't want to raise their kids to have curiosity, patience, thrift, modesty, generosity, perseverance, and perspective. A godsend of a book." -- Jessica Seinfeld "In the course of profiling dozens of savvy families, Lieber gives tips on how to talk about money with kids in a calm way... He makes a convincing case that the tendency to avoid the topic is a missed opportunity." -- The Wall Street Journal "The Opposite of Spoiled is flush with practical ways to incorporate money lessons into family life... Lieber's style is conversational and frank, with a sense of humor... It's rare to find a book about finance with so much heart." -- Associated Press "Finally, an honest, modern, comprehensive and nuanced book about kids and money. Parents report that conversations about money fill them with so much dread and confusion that they change the subject rather than dive in. The Opposite of Spoiled comes to the rescue." -- Wendy Mogel, author of The Blessing of a Skinned Knee "Lieber's book is intensely pragmatic, relentlessly anecdotal -- and that's why I loved it... A book that will start important conversations in lots of households." -- Claire Dederer, The New York Times Book Review "Ron Lieber's tips are practical, accessible and, best of all, rooted in the desire to foster an honest dialogue with our children." -- Heather Stevens, "Balancing Act" column in The Chicago Tribune "The Opposite of Spoiled is a thoughtful, and often inspiring, book that also delivers dozens of smart, practical tips for turning conversations about money into lessons about living. If you've got kids, want kids -- or heck, have been a kid -- read this book." -- Daniel H. Pink, author of Drive and To Sell is Human "All of us worry about how to give our kids a proper dose of perspective and gratitude. Ron Lieber's explanation of how money conversations imprint these good values (and so much more) is just the thing parents need to read right now." -- Madeline Levine, author of The Price of Privilege "We all want to raise children with good values, yet we often neglect to talk to our children about money. This engaging and important book breaks new ground by suggesting that the next generation deserves to be better at money than we are. A must-read for parents." -- Gretchen Rubin, author of The Happiness Project "An astute book filled with interesting anecdotes and wise lessons." -- Forbes "New York Times columnist Lieber makes a strong argument that money is something that children notice and talk about... Lieber's easygoing style will encourage parents to raise a new generation that's both confident and compassionate." -- Publishers Weekly "Lieber guides parents in conveying the value and significance of money and how to use it wisely, how to spend and save, how to give and invest. Parents will appreciate the sound advice and broad perspective Lieber offers on this important subject." -- Booklist

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Book SynopsisWhat differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? This book deals with these questions.Table of ContentsForeword by Peter L. Brandt xi Preface xv Chapter One Failure Is Not Predictive 1 Chapter Two What Is Not Important 9 Chapter Three Trading Your Own Personality 15 Chapter Four The Need for an Edge 23 Chapter Five The Importance of Hard Work 27 Chapter Six Good Trading Should Be Effortless 35 Chapter Seven The Worst of Times, the Best of Times 41 Chapter Eight Risk Management 47 Chapter Nine Discipline 61 Chapter Ten Independence 69 Chapter Eleven Confidence 73 Chapter Twelve Losing Is Part of the Game 77 Chapter Thirteen Patience 83 Chapter Fourteen No Loyalty 93 Chapter Fifteen Size Matters 103 Chapter Sixteen Doing the Uncomfortable Thing 115 Chapter Seventeen Emotions and Trading 125 Chapter Eighteen Dynamic versus Static Trading 135 Chapter Nineteen Market Response 145 Chapter Twenty The Value of Mistakes 157 Chapter Twenty-One Implementation versus Idea 163 Chapter Twenty-Two Off the Hook 167 Chapter Twenty-Three Love of the Endeavor 173 Appendix: Options—Understanding the Basics 177 Notes 185 About the Author 189

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Book SynopsisMarc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. Table of Contents Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? 4. How do you prepare your plan? 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion

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Book SynopsisThe Success Secrets of a Stock Market LegendJesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Liv

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Book SynopsisMost strategy is, let’s face it, bullsh*t. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun. Ideal for the young entrepreneur and accessible to anyone, if you're wanting to demystify strategy and apply it instantly, No Bullsh*t Strategy is the book for you.

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Book SynopsisWith its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It’s garnered 5-star reviews and wide-ranging endorsements – from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones. The book tells the inspiring story of how Ben Hunt-Davis - an ordinary guy in an ordinary team – achieved something pretty extraordinary: Olympic Gold. Co-author Harriet Beveridge, Executive Coach, then gives a simple, engaging account of how we can apply these strategies to raise our own game… in sport, in business and in life. Building on the huge success of the original, this second edition includes two completely new chapters – on high performance conversations and performance under pressure – as well as a general update, based on the successes readers and businesses have reaped from the first edition. In the book’s signature, down to earth and practical style, the new chapters unlock simple ways for readers to thrive in their own pressured environments, and to communicate in ways which consistently improve results. Whether you are a business leader looking to achieve a compelling vision, an individual with a dream, or a coach supporting others to unlock their potential…this book is jam-packed with tried and tested methods to help you achieve your own ‘gold medal’.

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Book SynopsisTable of ContentsCONTENTSForeword Introduction Bentley 100 Years Timeline Chapter 1 – W.O. The founder of the company begins his career in railway engineering before joining his brother in a company selling DFP cars – which he soon modifies for greater performance. Bentley Motors Limited is formed in 1919.Chapter 2 – Glory Years Bentley builds fine 3-Litre, 41/2-Litre, 61/2-Litre and 8-Litre cars, including the famed 41/2-Litre ‘Blower’. Its strong, reliable racing cars win five times in the new 24-hour race at Le Mans. Diamond heir Woolf Barnato becomes Bentley’s financial backer.Chapter 3 – Crisis and Rescue Following the Great Depression of 1929 Bentley struggles financially, until rescued by Rolls-Royce in November 1931. Production moves to Derby, then to Crewe after the Second World War.Chapter 4 – Going Continental Bentley introduces the new R-type saloon and then a fastback car which was to become one of its most famous – the R-type Continental. The S-type follows in three phases, but the S3 is destined to be the last Bentley with a body style not shared with Rolls-Royce until the 1980s.Chapter 5 – Badge Engineering Bentley’s T-series is a Rolls-Royce Silver Shadow with different badges. There are two-door and convertible variants, but Bentleys remain rare compared to their Rolls-Royce equivalents.Chapter 6 – R for Revival Signs of revival for Bentley begin with the Mulsanne Turbo, which has no Rolls-Royce equivalent. The Turbo R accelerates the trend, offering better roadholding and handling, and there’s a cut-price Eight saloon. At the other end of the scale a new Continental becomes the most expensive car on sale.Chapter 7 – From Vickers to Volkswagen Vickers, Bentley’s parent company since 1980, sells Rolls-Royce/Bentley in 1998. BMW and Volkswagen vie for ownership, and eventually BMW takes over Rolls-Royce (ultimately establishing a new factory at Goodwood) while Bentley and the Crewe facility come under the ownership of Volkswagen.Chapter 8 – Back to Le Mans Bentley returns to racing with the EXP Speed 8 designed and built by Racing Technology Norfolk in Hingham. On its third attempt in 2003 it wins the Le Mans 24-hour race with a car driven by Tom Kristensen, Dindo Capello and Guy Smith.Chapter 9 – Building the Bentley Brand Bentley introduces a new model line, the Continental GT, powered by a W12 engine, which establishes Bentley as a major player in the luxury car market. A Flying Spur saloon, a GT3 racing car and a new V8 engine follow.Chapter 10 – Onwards and Upwards Bentley diversifies with a new flagship saloon, the Mulsanne, and the controversial Bentayga SUV, alongside a new-generation Continental GT. Electrification begins with a plug-in hybrid Bentayga, with big plans for the future.Model Specifications Index

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Book Synopsis''When you attain the Way of strategy, there will not be one thing you cannot see.''-Miyamoto MusashiThis luxurious hardback presents The Book of Five Rings, a classic Japanese text by the undefeated swordsman Miyamoto Musashi. Shortly before his death in 1645, Musashi retreated to a cave to live as a hermit. There he wrote five scrolls describing the true principles required for victory in the martial arts and on the battlefield. Instead of relying on religion or theory, Musashi based his writings on his own experience, observation, and reason.The scrolls, published as The Book of Five Rings, have recently gained an international reputation in the business world as a means of resolving differences and achieving success. But their delineation of the psychological strength, rigorous self-control, and practical application necessary for dealing with physical and mental conflict also has a wider relevance and can be usefully applied to all our

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Book SynopsisWALL STREET JOURNAL BESTSELLERLESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGENDReggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.Although he’s best known as Nintendo''s iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I''m about kicking ass, I''m about taking names, and we''re about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience Trade Review'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University *'For the gamer and businessperson in your life...' * Forbes Best Gifts for Gamers *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE *'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative *'... a fascinating look inside a personality that shaped the last few decades of games development and games business.' * PC Gamer’s Holiday Gift Guide *'...a must-read for any Nintendo fans... one part autobiography... one part business book... and one part self-help book as Fils-Aimand eacute;'s advice easily translates to life too.' * Game Rant’s Holiday Gift Guide *'Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes.' * Publishers Weekly *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, Creator and CEO, The Game Awards *'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia *'This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimand eacute; offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted.' * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *'...any Nintendo and Reggie fan should read this book.' * Video Game Book Club *'...a fascinating peek behind the curtain of Fils-Aimand eacute;'s career.' * INVERSE magazine *

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Book SynopsisTrade Review"One of the Financial Times' Best Books of 2019: Economics""One of the Financial Times' Readers' Best Books of 2019""One of Business Insider's Richard Feloni's best books of 2019 on how we can rethink today's capitalism and improve the economy""A Project Syndicate Best Read in 2019"

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Book Synopsis‘If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.’DANIEL H. PINK,#1 New York Times bestselling author of When and DriveTrade Review‘Rick Pastoor has offered a smart and useful primer for getting more and better work done. If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.’Daniel H. Pink,#1 New York Times bestselling author of When and Drive ‘If you’ve ever felt overwhelmed by your day, week or even year, GRIP is the book for you. Each page is packed with immediately actionable insights and smart frameworks to put you in the driver’s seat of your life. From step-by-step examples of how to wrangle your calendar and reduce the amount of back-and-forth emails, to getting more out of your year and balancing internal and external expectations, this is a read I’ll be coming back to and recommending often.’Julie Zhuo, former VP Design at Facebook and author of The Making of a Manager

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Book SynopsisThe national bestseller—updated for the new stock market!"Read the book if you want to know how the market works and how to make it work for you." —Greg Capra, president of Pristine.com, coauthor of Tools and Tactics for the Master Day Trader"By using the tools, trading tactics and strategies revealed in...A Beginner's Guide to Day Trading Online, you will be armed with the skills needed to help you win your battle with the markets." —Steve Nison, CMT, president, www.candlecharts.com, author of Japenese Candlestick Charting Techniques"Read this book, and, two, reread this book. It will help you achieve your trading goal, which is to make money in the markets. Every trader, from a beginner to the advanced professional, should have this book!" —John Person, CTA, president, Nationalfutures.com"There are only a handful of trading educators that I would recommend listening to and...Toni Turner is one of them." —Hubert Senters, www.tradethemarkets.comDay trading is highly profitable—and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information for mastering the markets, including: Decimalization of stock prices New trading products such as E-minis and Exchange Traded Funds (ETFs) Precision entries and exits The new breed of trader Written in an accessible, step-by-step manner, A Beginner's Guide to Day Trading Online, 2nd Edition shows how to day-trade stocks in today's market.

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Book SynopsisLearn how to develop the influence, character, service and vision that it takes to be a leader in every aspect of your life.First released in 1993, John C. Maxwell’s now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell outlines principles for inspiring, motivating, and influencing others from any type of leadership position--including as a business executive, a church leader, a teacher, or even a parent.In this thoroughly revised and updated edition, Maxwell includes two new chapters to include the leadership insights and practices he has learned in the decades since the first edition so that you’ll receive everything you need to take a significant step in your leadership journey.In Developing the Leader Within You 2.0, you will successfully learn and understand:Influence – using the 5 Levels of Leadership as a roadmap to influence ot

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Book SynopsisGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.Trade Review'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook'This book is a great overview of how several companies use online experimentation and A/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder & Chairman of the Executive Committee'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science & Analytics'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype MachineTable of ContentsPreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.

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Book SynopsisIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.Trade ReviewThe Copy Book convinced me that everyone in business should study the art of copywriting. * Fortune.com *

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Book SynopsisFrom Ray Dalio, the legendary investor and international bestselling author of Principles - whose books have sold more than five million copies worldwide - comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.'Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life.' Ray DalioIn his international bestseller Principles, legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest and most successful hedge fund in the world. Dalio attributes his unique success to his process of recording, refining and acting on a set of well-defined principles, which are effectively decision-rules for getting what you want out of life and work. His goal in pu

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Book SynopsisIn The Joys of Compounding, value investor Gautam Baid builds a holistic approach to value investing and philosophy from his wide-ranging reading, combining practical approaches, self-cultivation, and business wisdom. He integrates the strategies and wisdom of preeminent figures whose teachings have stood the test of time.Trade ReviewOver the years, as I’ve realized the importance of learning through wisdom instead of suffering, my favorite gift has been to give a person a great book. This book is going to go to the top of that list. -- Arnold Van Den Berg, founder of Century ManagementGautam Baid presents exactly the types of examples and insights from fabled investment practitioners that I believe can help investors avoid common yet predictable traps. The Joys of Compounding is a most useful reference for lifelong investment learning. -- Thomas A. Russo, managing member, Gardner Russo & Gardner LLCGautam’s book The Joys of Compounding provides a foundational framework on investing that is required reading for all investors. This book is the best investment one can make from those beginning their investment journey all the way to experienced practitioners. Successful investing requires a lifelong love of learning and this book provides a broad array of concepts and tools to guide you with your own personal investments or making investments for your clients. The most comprehensive investing book I have ever read. I highly recommend The Joys of Compounding for anyone interested in becoming a better investor. -- Paul Lountzis, president of Lountzis Asset ManagementGautam's book is wonderfully insightful. It is truly a pleasure to read and a reminder of some of the most essential tenets of sound investing. -- Sanjoy Bhattacharyya, managing partner, Fortuna CapitalGautam Baid is a marvelous role model because he's such a joyful and passionate student of worldly wisdom. This book, which is infused with invaluable insights and inspiring quotations from many great investors and thinkers who have guided him on his journey, is a powerful reminder of how enriching it is to dedicate ourselves to the pursuit of continuous, lifelong learning. -- William Green, author of The Great Minds of Investing and Beyond RichAn instant classic! Gautam Baid’s book is the definitive guide to lifelong learning for investors and anyone seeking to reach their full potential. A must read. -- John Mihaljevic, chairman of MOI GlobalThis edition benefits from a clearer focus on Gautam’s voice and insights as well as offering a fresh opportunity to learn and relearn those key lessons that will make us better investors and better human beings. -- Guy Spier, CEO of Aquamarine Capital and author of The Education of a Value InvestorDestined to become a must-read investment classic. * Rational Walk *This book forces readers to think about compounding in terms of human traits such as positive thoughts, good health, good habits, wealth, knowledge, and goodwill. * Enterprising Investor *Table of ContentsForeword1. Introduction: The Best Investment You Can Make Is an Investment in YourselfPart I: Achieving Worldly Wisdom2. Becoming a Learning Machine3. Obtaining Worldly Wisdom Through a Latticework of Mental Models4. Harnessing the Power of Passion and Focus Through Deliberate PracticePart II: Building Strong Character5. The Importance of Choosing the Right Role Models, Teachers, and Associates in Life6. Humility Is the Gateway to Attaining Wisdom7. The Virtues of Philanthropy and Good Karma8. Simplicity Is the Ultimate Sophistication9. Achieving Financial Independence10. Living Life According to the Inner Scorecard11. The Key to Success in Life Is Delayed GratificationPart III: Common Stock Investing12. Building Earning Power Through a Business Ownership Mind-Set13. Investing Between the Lines14. The Significant Role of Checklists in Decision-Making15. Journaling Is a Powerful Tool for Self-Reflection16. Never Underestimate the Power of Incentives17. Always Think About the Math, but Avoid Physics Envy18. Intelligent Investing Is All About Understanding Intrinsic Value19. The Three Most Important Words in Investing20. Investing in Commodity and Cyclical Stocks Is All About the Capital Cycle21. Within Special Situations, Carefully Study SpinoffsPart IV: Portfolio Management22. The Holy Grail of Long-Term Value Investing23. The Market Is Efficient Most, but Not All, of the Time24. The Dynamic Art of Portfolio Management and Individual Position Sizing25. To Finish First, You Must First FinishPart V: Decision-Making26. Read More History and Fewer Forecasts27. Updating Our Beliefs in Light of New Evidence28. Life Is a Series of Opportunity Costs29. Pattern Recognition30. Acknowledging the Role of Luck, Chance, Serendipity, and Randomness31. The Education of a Value InvestorConclusion: Understanding the True Essence of CompoundingAppendix AAppendix BAcknowledgmentsNotesBibliographyIndex

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Book SynopsisWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Book SynopsisNamed one of the Best Business Books of 2023 by the Financial TimesThinkers50 2023 Winner: Talent AwardFrom MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth.From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay.It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what's keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.Practical, prescriptive, and often provocative, The Case for Good Jobs is essential reading for company leaders who want to—who need to—choose excellence.Trade ReviewNamed one of the Top 50 Business Books of 2023 by The Next Big Idea ClubNamed one of the Top Management and Workplace Culture Books of 2023 by Porchlight BooksNamed one of the Best Books of 2023 by the Financial TimesNamed one of 5 best business and technology books of 2023 by the Times of London"In this thoughtful and well researched book, the author presents a convincing argument for improving the lot of employees." — Decision (Ireland's Business Review)"By making the work better and increasing pay, companies can better attract and keep their talent and enforce high standards, which improve execution and service, uplifting revenue. Few have examined this important topic more closely than Zeynep Ton." — Strategy & Leadership JournalNamed one of the "Best summer books of 2023" by the Financial Times"Persuasively argued and bolstered by astute case studies, this will be a boon to business leaders." — Publisher's WeeklyAdvance Praise for The Case for Good Jobs:"The Case for Good Jobs is essential business reading for executives and boards. Zeynep Ton doesn't just convince you that good jobs are the key to drive customer loyalty and company success, she gives you the courage to think and operate differently." — Indra Nooyi, former chairman and CEO, PepsiCo"Zeynep Ton cuts through the ESG noise and uses clear examples and hard data to show why companies that create good jobs can gain a competitive long-term advantage. This book should be required reading for CEOs in labor-intensive industries and their long-term shareholders." — Charlie Penner, activist investor"No matter what you thought you knew about the inevitability of lousy, low-wage jobs, this book will change your mind. Whether you're a CEO, a policy maker, or a cold-hearted economist like me, The Case for Good Jobs will show you how people are underrated, and how their demoralizing, low-productivity jobs are not only avoidable but downright wasteful—for the workers themselves, for their firms, and for their firms' customers." — David H. Autor, Ford Professor of Economics at MIT and Codirector, MIT Shaping the Future of Work Initiative"A magnificent and important book! Zeynep Ton compellingly shows what I experienced at Best Buy: good jobs drive success. I admire how clearly she makes the case for good jobs. Every leader needs to read this." — Hubert Joly, senior lecturer, Harvard Business School; former Chairman and CEO, Best Buy; and bestselling author, The Heart of Business"If you'd like to pay your employees decently, offer them decent schedules, and treat them with dignity and respect, but you worry that you can't afford it, this is the book for you. Drawing on years of research and in-depth work with dozens of companies, Ton shows you how to make the business case, develop the courage necessary to drive the change, and—most importantly—how to manage the implementation so that you reap the benefits." — Rebecca M. Henderson, John and Natty McArthur University Professor, Harvard Business School"Zeynep Ton lays out a strong case for investing in high-quality jobs, focusing not only on the 'why' but the 'how,' and highlights forward-thinking executives who are leading by example, proving that creating good jobs is good business." — Darren Walker, President, Ford Foundation

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Book SynopsisCOMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter''s groundbreaking concept of the value chain disaggregates a company into ''activities'', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company''s relative cost position. Porter''s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases ''competitive advantage'' and ''sustainable competitive advantage'' have become commonplace is testimony to the power of Porter''s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter''s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.Trade ReviewFinancial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage.Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.The Washington Post A brilliant structural analysis of what competitive advantage might mean....Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.

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