Business, Finance & Law Books
Management Books 2000 Ltd Can We Start Again?: The Patterns of NLP Applied
Book Synopsis"Can We Start Again?" is a practical guide to the use of NLP in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. This book is supported by John Grinder, the official co-founder of NLP, and a major figure on the international business circuit.
£14.24
HarperCollins Publishers Inc Visual Intelligence Sharpen Your Perception
Book Synopsis
£15.29
John Murray Press Consumerology: The Truth about Consumers and the
Book SynopsisAvailable in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.Trade ReviewFascinating stuff. -- Steve Wright, BBC Radio 2Thought-provoking stuff. * The Scotsman *Graves does more than just show marketers the error of their ways. He shows them a path to better insight. * Director Magazine *A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking. -- Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of OxfordA good read. * Library Journal *Consumerology is a publishing phenomenon. * Cambridge Business Magazine *Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles. -- Blake H. Glenn, Senior Inventor, ?What If!This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many. -- Danny Flamberg * Manhatten Marketing Maven *There are lots of great anecdotes and examples in this excellent book. -- Faris Yakob * Talent imitates, genius steals' blog *This is a fascinating book which might change your view about market research forever! The book offers series of factors, which if considered carefully, can actually improve the accuracy of research: though you'll never look at research in quite the same way! This book is a real eye opener and I would recommend it for any manager at any stage in their career. * Chartered Management Institute *
£14.24
Cambridge University Press Microeconometrics
Book SynopsisThis book deals with methods and models of microeconometrics, the statistical modeling of behavioral relationships based on data from sample surveys or actual or quasi-social experiments. The book is oriented to the graduate student and researcher using such data. The level of the book is post-first year PhD economics.Trade Review'This book presents an elegant and accessible treatment of the broad range of rapidly expanding topics currently being studied by microeconometricians. Thoughtful, intuitive, and careful in laying out central concepts of sophisticated econometric methodologies, it is not only an excellent textbook for students, but also an invaluable reference text for practitioners and researchers.' Cheng Hsiao, University of Southern California'I wish Microeconometrics was available when I was a student! Here, in one place - and in clear and readable prose - you can find all of the tools that are necessary to do cutting-edge applied economic analysis, and with many helpful examples.' Alan Krueger, Princeton University'Cameron and Trivedi have written a remarkably thorough and up-to-date treatment of microeconometric methods. This is not a superficial cookbook; the early chapters carefully lay the theoretical foundations on which the authors build their discussion of methods for discrete and limited dependent variables and for analysis of longitudinal data. A distinctive feature of the book is its attention to cutting-edge topics like semiparametric regression, bootstrap methods, simulation-based estimation, and empirical likelihood estimation. A highly valuable book.' Gary Solon, University of Michigan'The empirical analysis of micro data is more widespread than ever before. The book by Cameron and Trivedi contains a superb treatment of all the methods that economists like to apply to such data. What is more, it fully integrates a number of exciting new methods that have become applicable due to recent advances in computer technology. The text is in perfect balance between econometric theory and empirical intuition, and it contains many insightful examples.' Gerard J. van den Berg, Free University, Amsterdam, The Netherlands'… it is well organised and well written … the authors are to be congratulated on this sure-footed addition to the econometrics literature.' The Times Higher Education SupplementTable of Contents1. Introduction; 2. Causal and non-causal models; 3. Microeconomic data structures; 4. Linear models; 5. ML and NLS estimation; 6. GMM and systems estimation; 7. Hypothesis tests; 8. Specification tests and model selection; 9. Semiparametric methods; 10. Numerical optimization; 11. Bootstrap methods; 12. Simulation-based methods; 13. Bayesian methods; 14. Binary outcome models; 15. Multinomial models; 16. Tobit and selection models; 17. Transition data: survival analysis; 18. Mixture models and unobserved heterogeneity; 19. Models of multiple hazards; 20. Models of count data; 21. Linear panel models: basics; 22. Linear panel models: extensions; 23. Nonlinear panel models; 24. Stratified and clustered samples; 25. Treatment evaluation; 26. Measurement error models; 27. Missing data and imputation; A. Asymptotic theory; B. Making pseudo-random draw.
£64.59
HarperCollins Publishers Dream Brother: The Lives and Music of Jeff and Tim Buckley
Book SynopsisThe highly acclaimed dual biography of father and son Tim and Jeff Buckley, two of the most enduring musical icons of the late 20th-century When Jeff Buckley drowned in 1997, the music world was shaken to its foundations, not least because of the echoes of his father Tim’s demise. He too had been a brilliant and innovative musician with an extraordinary five-octave voice; and he too had died young, twenty-eight in fact, after an accidental drugs overdose. But there the similarities end. Jeff hardly knew Tim, spending little more than a few weeks with him as a boy. Their careers were very different, Tim releasing eight albums in his lifetime, including the beautiful HappySad and the extraordinary and still out-there Starsailor, while Jeff released just one – the brilliant Grace, generally acknowledged as one of the great albums of the 1990s. More than just a biography of two musicians, Dream Brother is the story of what happens when The Business hooks up with The Artist, ultimately to neither’s benefit.Trade Review‘Are the Buckleys the Kennedys of rock ‘n’ roll – talented but cursed?…A highly accomplished, dual biography by the well-respected writer David Browne has dug deep into both men's lives and the entire Buckley family history to throw some light on this enigmatic tale. Extensively researched and featuring previously unpublished letters and diaries, Dream Brother does a great service to the legacy of these two talented musicians.’ Irish Times ‘David Browne is a sensitive and committed writer eminently qualified to write the book his subjects so richly deserve…There is a wealth of detail and a series of memorable vignettes which will fascinate those who have embraced “Starsailor” and “Blue Afternoon” or “Grace and Live At Sin-E” as part of their lives.’ Uncut ‘A rich and moving portrait of two damaged, gifted people.’ Esquire
£11.69
University of California Press The Modern WorldSystem II
Book SynopsisA panoramic reinterpretation of global history, this title traces the emergence and development of the modern world from the sixteenth to the twentieth century.Trade Review"However one casts up the balance-sheet on Wallerstein’s second volume, his effort commands respect and justifies interest in the volumes to follow." * Society *"An exciting and highly intelligent book. . . . The staggering pace at which Wallerstein moves over different levels of explanation, and skillfully combines them into his argument, deserves admiration." * History *"In this age of high specialization, Wallerstein's ambitious but judicious synthesis will command the respect of any scholar who has tried to grapple with the peculiarly intractable problems of this period. . . . the book is shot through with shrewd and often stimulating comment." * Journal of Modern History *Table of ContentsList of Illustrations Acknowledgments Prologue to the 2011 Edition Introduction: Crisis of the seventeenth century? 1. The b-phase 2. Dutch hegemony in the world economy 3. Struggle in the core—phase i: 1651–1689 4. Peripheries in an era of slow growth 5. Semipheripheries at the crossroads 6. Struggle in the core—phase ii: 1689–1763 Bibliography Index
£27.90
University of California Press The Modern WorldSystem III
Book SynopsisA panoramic reinterpretation of global history, this title traces the emergence and development of the modern world from the sixteenth to the twentieth century.Trade Review"A work in the grand historical tradition...bold in its thrust....many readers will find this a contentious and unsettling work. But it is contentious and unsettling in ways healthful for the normal practice of economic history." * Journal of Economic History *"Wallerstein's work is one of those rare examples of an intellectual project that transforms the scholarly map. That anthropology, sociology, history, and political science in their present forms cannot be discussed without reference to the project remains Wallerstein's greatest achievement." * American Anthropologist *"From the first page we are engaged by a formidable intellect and relentless researcher. He is someone to take very seriously on details as well as on the generality. He has a strong sense of international interconnectedness (which he virtually invented in our era). . . . Compared to the provincialism of so many historians, Wallerstein's breadth of vision is compellingly appropriate." * Contemporary Sociology *Table of ContentsList of Illustrations Acknowledgments Prologue to the 2011 Edition 1. Industry and bourgeoisie 2. Struggle in the core—phase iii: 1763–1815 3. The incorporation of vast new zones into the world-economy: 1750–1850 4. The settler decolonization of the Americas: 1763–1833 Bibliography Index
£29.45
University of California Press The Modern WorldSystem IV Centrist Liberalism
Book SynopsisTraces the emergence and development of the modern world from the sixteenth to the twentieth century. This title encompasses the nineteenth century from the revolutionary era of 1789 to the First World War.Trade Review"Wallerstein offers a timely topic that answers our dilemmas about modern society and the historical sense of the Western civilization." Theory & Society "In this new volume [Wallerstein] answers critics who complain that he pays little attention to culture... Definitely worth reading." Choice "A fresh look at global history ... tracing the evolution of contemporary political ideologies from the 18th to the 20th centuries." -- Benjamin W. Gittelson Columbia College Today "Provocative... Radically original." -- Jennifer Pitts New Left ReviewTable of ContentsList of Illustrations Preface: On Writing about the Modern World-System 1. Centrist Liberalism as Ideology 2. Constructing the Liberal State, 1815--1830 3. The Liberal State and Class Conflict, 1830--1875 4. The Citizen in a Liberal State 5. Liberalism as Social Science 6. The Argument Restated Bibliography Index
£27.90
Puddle Dancer Press Empathy Factor
Book SynopsisBuilding on the latest research in brain science, emotional intelligence, and organizational theory, an award-winning communication and organizational strategist answers questions about the true definition of empathy. This groundbreaking exploration into business productivity and office management offers both real-world insights and practical ways to build transformative empathy skills organization-wide. It shows how learning about and teaching empathy in the workplace can improve productivity, innovation, and profitability. The guide also provides an innovative framework to help leaders meet the six universal needs of the organization itself while also respecting those of individual employees and customers.Trade Review" The Empathy Factor at Work provides compelling evidence that empathy is a critical element for organizational success. It outlines a powerful process for creating empathic connections within individuals and among teams as well as with customers. Marie Miyashiro shows how to blend the heart and mind for superior performance at all levels of an organization." -Peggy Milford, former CEO, US West Business Resources
£16.16
Little, Brown & Company Thick Face Black Heart
Book Synopsis
£16.99
Penguin Publishing Group Capitalism The Unknown Ideal Signet Shakespeare
Book SynopsisIn this series of essays, Ayn Rand presents her stand on the persecution of big business, the causes of war, the default of conservatism, and the evils of altruism.The foundations of capitalism are being battered by a flood of altruism, which is the cause of the modern world's collapse. This is the view of Ayn Rand, a view so radically opposed to prevailing attitudes that it constitutes a major philosophic revolution. Here is a challenging new look at modern society by one of the most provocative intellectuals on the American scene. This edition includes two articles by Ayn Rand that did not appear in the hardcover edition: “The Wreckage of the Consensus,” which presents the Objectivists’ views on Vietnam and the draft; and “Requiem for Man,” an answer to the Papal encyclical Progresso Populorum.
£9.49
John Wiley & Sons Inc The Perfectionists Handbook
Book SynopsisThe Perfectionist's Handbook teaches the art of being an Adaptive Perfectionist, someone who stands out and gets bigger playoffs: greater productivity with less effort, more energy, and balance in your work and life Jeff Szymanski's strategies help you function more effectively to better help you reach your goals. .Table of ContentsAcknowledgments viii Introduction x Part I Understanding Your Perfectionism 1 Chapter 1 Definitions and Types of Perfectionism 3 Chapter 2 Building Your Perfectionism Profile 13 Chapter 3 Insight Doesn’t Always Lead to Change 31 Part II Maximizing Healthy Perfectionism 53 Chapter 4 Wanting Things to Be Perfect May Not Be the Problem 55 Chapter 5 The Lesson of Diminishing Returns: Learn to Analyze Your Effort 71 Chapter 6 Translating Mistakes into Strategic Experimentation 87 Chapter 7 An Unexamined Life: Focus on Your Top 10 List 105 Chapter 8 Even Jesus Needed Disciples: The Value of Others 125 Chapter 9 All Work and No Play: Why It’s Important to Refuel and Refresh 147 Chapter 10 Putting It All Together 169 Bibliography 185 Index 191
£17.09
John Wiley & Sons Inc Measure What Matters
Book SynopsisIn an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Table of ContentsForeword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Father's Ruler. Chapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index.
£18.69
John Wiley & Sons Inc Leading Culture Change in Global Organizations
Book SynopsisFilled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co-authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter uses a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more.Table of ContentsForeword by Edgar H. Schein ix Preface xiii 1. Building a High-Performance Business Culture 1 2. Supporting the Front Line 25 3. Creating Strategic Alignment 49 4. Creating One Culture Out of Many 71 5. Exporting Culture Change 91 6. Building a Global Business in an Emerging Market 113 7. Building a Global Business from an Emerging Market 133 8. Building for the Future: Trading Old Habits for New 153 Appendix: Denison Organizational Culture Survey: Overview and Resource Guide 173 Notes 195 Acknowledgments 205 The Authors 209 Index 211
£26.60
John Wiley & Sons Inc Ineffective Habits of Financial Advisors and the
Book SynopsisA how to guide to avoiding the mistakes ineffective financial advisors most often make Based on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an elite practice: business analysis, strategic vision, exceptional client service, and acquiring high net worth clients. Told through the story of a purely fictional and completely average financial advisor, each chapter begins with an ineffective habit that is then countered with a discipline that improves business results and adds value. The book Details a step-by-step strategy for working through current clients, rather than relying on cold calling to form new relationships Includes anecdotes collected through both personal experience and storiesTable of ContentsForeword x Introduction: Setting the Stage xiii Business Disciplines xvii Ineffective Habits of Financial Advisors and the Disciplines to Break Them xviii The Framework of the Book xxi Insights xxi Decisions xxiii Actions xxiv Acknowledgments xxv Chapter 1 Stop Living Their Dream and Start Living Your Dream 1 The First Ineffective Habit: Living Their Dream 1 The First Discipline: Start Living Your Dream 3 Insights 4 Purpose: The Primary Reason for the Work You Do 4 Business Goals: Specific Objectives That Support Your Purpose 6 Guiding Principles: The Rules That Guide Daily Decision Making 23 Vivid Description: A Narrative of the Business Success You Intend to Create 29 Decisions 32 Determining Your Purpose 32 Determining Your Business Goals 33 Determining Your Guiding Prinicples 33 Determining Your Vivid Description 33 Determining How You Plan to Keep the Dream Alive 34 Actions 35 Chapter Summary 37 Chapter 2 Stop Focusing on Quantity of Clients and Start Focusing on Quality of Clients 41 The Second Ineffective Habit: Focusing on Quantity of Clients 41 The Second Discipline: Start Focusing on Quality of Clients 43 Insights 43 Target Market 44 Service Focus 51 Competitive Differentiation 51 Decisions 60 The Common Sense Principle 60 Actions 61 Chapter Summary 62 Chapter 3 Stop Hoarding Unprofitable Clients and Start Disengaging Unprofitable Clients 65 The Third Ineffective Habit: Hoarding Unprofitable Clients 65 The Third Discipline: Start Disengaging Unprofitable Clients 67 Insights 68 Segment 1: The 20 to 40 Percent That Represents 1 Percent of Revenue 73 Segments 2 and 3: Others You Are Considering for Disengagement 77 Decisions 81 Actions 81 Chapter Summary 83 Chapter 4 Stop Providing Only Investment Advice and Start Providing Wealth Management Advice 85 The Fourth Ineffective Habit: Providing Only Investment Advice 85 The Fourth Discipline: Start Providing Wealth Management Advice 87 Insights 87 Start Providing Your Top 20 Percent with Wealth Management Advice 89 Step 1: Determine the Clients to Reengage with Wealth Management 90 Step 2: Have a Deep Re-fact Meeting with Your Clients 91 Step 3: Financial Planning 97 Step 4: The Wealth Management Solution 98 Step 5: Present the Wealth Management Solution—The Financial Vision Document and Client Engagement Roadmap 106 Decisions 107 Actions 108 Chapter Summary 110 Chapter 5 Stop Delivering Only Investment Reviews and Start Delivering WOW Wealth Management Reviews 113 The Fifth Ineffective Habit: Delivering Only Investment Reviews 113 The Fifth Discipline: Start Delivering WOW Wealth Management Reviews 116 Insights 117 Client Needs Analysis 118 Client Satisfaction Window 119 Building the WOW Review System 132 Decisions 136 WOW Wealth Management Review Package 136 Actions 137 Chapter Summary 139 Chapter 6 Stop the Rainmaker Approach and Start the Team Approach 141 The Sixth Ineffective Habit: The Rainmaker Approach 141 The Sixth Discipline: Start the Team Approach 143 Insights 143 Team Core Competency Audit 143 Team Development Evaluation 146 Team Alignment and Empowerment Evaluation 147 Internal Challenges 150 The Organizational Structure of the Team Approach 151 Role Clarity 156 Managing the Team Approach 159 Coaching the Team 168 The Acquisition of Talent 175 Team Incentive Compensation 177 Create a Best-of-Kind Team of Experts and Suppliers 179 Decisions 180 Actions 181 Chapter Summary 183 Chapter 7 Stop Selling to Prospects and Start Selling through Clients 187 The Seventh Ineffective Habit: Selling to Prospects 187 The Seventh Discipline: Start Selling through Clients 189 Insights 189 Client Introductory Event 195 Center-of-Influence Marketing 197 Managing the Sales Pipeline 201 Qualify a Call-In Lead 201 Fact Finding, Planning, Solutions 202 Decisions 203 Actions 203 Chapter Summary 205 Chapter 8 Jack’s Awakening: An Elite Wealth Management Company 209 Bibliography 215 About the Authors 219 Index 221
£22.40
John Wiley & Sons Inc Paul Wilmott Introduces Quantitative Finance
Book Synopsis
£52.25
John Wiley & Sons Inc Applied Ei
Book SynopsisA decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance. Tomorrow's leaders will have to be facilitators who work collaboratively to help others develop their potential, and this will require emotionally intelligent skills and attitudes.Table of ContentsForeword. Preface. Acknowledgements. Part I HOW OUR ATTITUDES UNDERPIN OUR EI. 1 Why EI Now. 2 The IQ vs. EQ Debate. 3 So What Exactly is EI? 4 The Vital Importance of Attitude. 5 Optimising Personal Performance. Part II DEVELOPING EMOTIONALLY INTELLIGENT ATTITUDES. 6 Measuring Our Personal EI. 7 King Regards. 8 Facilitating EI Development 1 – “Meeting”. 9 Body Awareness. 10 Facilitating EI Development 2 – “Being with”. 11 Managing the Self. 12 The Art of Relationship Management. 13 Knowing Oneself. Part III APPLYING EMOTIONALLY INTELLIGENT ATTITUDES. 14 The Emotionally Intelligent Organisation. 15 EI in Leadership. 16 EI for Teams. 17 Assessing EI. 18 The EI Practitioner. Appendix: Contact Information. Further Reading. Index.
£25.59
John Wiley & Sons Inc Market Risk Analysis Boxset
Book SynopsisMarket Risk Analysis is the most comprehensive, rigorous and detailed resource available on market risk analysis. Written as a series of four interlinked volumes each title is self-contained, although numerous cross-references to other volumes enable readers to obtain further background knowledge and information about financial applications.Table of ContentsVolume I, Quantitative Methods in Finance. List of Figures. List of Tables. List of Examples. Foreword. Preface to Volume I. I.1 Basic Calculus for Finance. I.2 Essential Linear Algebra for Finance. I.3 Probability and Statistics. I.4 Introduction to Linear Regression. I.5 Numerical Methods in Finance. I.6 Introduction to Portfolio Theory. References. Statistical Tables. Index. Volume II, Practical Financial Econometrics. List of Figures. List of Tables. List of Examples. Foreword. Preface to Volume II. II.1 Factor Models. II.2 Principal Component Analysis. II.3 Classical Models of Volatility and Correlation. II.4 Introduction to GARCH Models. II.5 Time Series Models and Cointegration. II.6 Introduction to Copulas. II.7 Advanced Econometric Models. II.8 Forecasting and Model Evaluation. References. Index. Volume III, Pricing, Hedging and Trading Financial Instruments. List of Figures. List of Tables. List of Examples. Foreword. Preface to Volume III. III.1 Bonds and Swaps. III.2 Futures and Forwards. III.3 Options. III.4 Volatility. III.5 Portfolio Mapping. References. Index. Volume IV, Value at Risk Models. List of Figures. List of Tables. List of Examples. Foreword. Preface to Volume IV. IV.1 Value at Risk and Other Risk Metrics. IV.2 Parametric Linear VaR Models. IV.3 Historical Simulation. IV.4 Monte Carlo VaR. IV.5 Value at Risk for Option Portfolios. IV.6 Risk Model Risk. IV.7 Scenario Analysis and Stress Testing. IV.8 Capital Allocation. References. Index.
£162.00
John Wiley & Sons Inc Productive Workplaces
Book SynopsisStrategy and Business 2012 Organizational Culture Book of the Year This third edition of the classic resource, Productive Workplaces is smart, well-written and well-researched, thoughtful, somewhat provocative, and a one-of-a-kind review of the integration of economics, technology, and people. It covers such topics as: the work on self as integral to organizational change; the revision of Lewinian concepts for a new era; and the history behind getting everybody improving whole systems as a response to fast change and increasing diversity (not the same as using any particular method). The themes, case studies (many revisited), and models are as relevant as ever.Table of ContentsUpdates from the Field xxi Foreword by Billie Alban: The Existential Question xxiii Preface: Welcome to Productive Workplaces, 25th Anniversary Edition xxvii Introduction: Getting the Most from Productive Workplaces xxxiii Part One Mythology and Managing 1 One A Mythology of Organizational Change 3 Two How I Learned to Manage by Managing 15 Part Two Searching for Productive Workplaces 33 Three Scientific Management: A Tale of Two Taylors 35 Four Taylor Invents a New Profession 59 Five Action Research: Lewin Revises Taylorism 79 Six Lewin’s Legacy to Management 97 Seven The Transition to Experiential Learning 113 Eight McGregor and the Roots of Organization Development 133 Nine Theories X and Y for a New Generation 149 Ten Emery and Trist Redefine the Workplace 167 Eleven Learning to Work in a New Paradigm 185 Part Three Learning from Experience 203 Twelve Putting Action Research to Work 207 Thirteen Rethinking Diagnosis and Action 221 Case 1. Food Services Turnover: Action Research and Human Resource Accounting 223 Case 2. Chem Corp R&D: Managers Do Their Own Feedback 230 Case 3. Packaging Plant: Operators Meet Expert Analysis 235 Case 4. Solcorp: Expertise Can’t Fix the Old Paradigm 244 Fourteen Managing and Consulting in Permanent White Water 253 Fifteen Involving Everyone to Improve the Whole 269 Case 5. Medical School: Stakeholders Plan the Future 270 Case 6. Printing Inc.: Getting the Report Out of the Drawer 277 Sixteen Revising Theories of What Works 289 Seventeen Making Systems Thinking Experiential 303 Part Four Integrating the Past into the Present 317 Eighteen 21st Century Managing and Consulting 321 Nineteen Changing Everything at Once 343 Twenty Teamwork in a Fast-Changing World 375 Twenty One Designing Work for Learning and Self-Control 387 Twenty Two Future Search: The Whole System in the Room 411 Twenty Three Cross-Cultural Future Searching 427 Part Five Learning Then and Now 443 Twenty Four: Ten Cases Decades Later: What’s Sustainable About “Change”? 445 Twenty Five: Changing the World One Meeting at a Time 459 Twenty Six: The Future Never Comes, It’s Already Here 471 References 483 Acknowledgments 501 About the Author 505 Index 507
£54.62
John Wiley & Sons Inc Business Model Generation
Book SynopsisBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.Trade Review"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (Anglohigher.com, May 2011). "... this handbook is likely to prove an excellent help for evaluating business models" (Anatello.com, July 2011)Table of Contents1 Canvas Definition of a Business Model 14 The 9 Building Blocks 16 The Business Model Canvas 44 2 Patterns Unbundling Business Models 56 The Long Tail 66 Multi-Sided Platforms 76 FREE as a Business Model 88 Open Business Models 108 3 Design Customer Insights 126 Ideation 134 Visual Thinking 146 Prototyping 160 Storytelling 170 Scenarios 180 4 Strategy Business Model Environment 200 Evaluating Business Models 212 Business Model Perspective on Blue Ocean Strategy 226 Managing Multiple Business Models 232 5 Process Business Model Design Process 244 Outlook Outlook 262 Afterword Where did this book come from? 274 References 276
£23.80
John Wiley & Sons Inc Leadership New and Revised
Book SynopsisIt has been more than a decade since the first edition of Peter Koestenbaum''s landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our work. Now we grapple with the fundamental questions. How can we live a courageous life and manage anxiety? Is it possible to reach greater heights of ethics and responsibility? Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide. In this thoroughly revised edition of his classic book he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today''s complex world. At the very heart of the book is his Leadership Diamond modela paradigm that challenges managers to transform their thinking and approach everything with fresh effectiveness in order to reap richer results and become great leaders.Table of ContentsPreface to the Second Edition. Preface to the First Edition. The Author. Introduction—The Oath of Inner Greatness: Nine Keys to Business Wisdom. Part One—The Model: What Is Inner Greatness? 1 Foundations of Leadership. 2 The Leadership Diamond: Four Strategies for Greatness. 3 Vision: Thinking Big and New. 4 Reality: Having No Illusions. 5 Ethics: Providing Service. 6 Courage: Acting with Sustained Initiative. Part Two—The Context: The Search for Greatness. 7 Confronting the Challenges. 8 Developing the Mind. 9 Implementing the Leadership Diamond. Part Three—The Real World: Leadership Strategies in Action. 10 Building Individual Skills. 11 Expanding Organizational Skills. 12 Diamond Relevance to Current Crises. A Leadership Resource: Tips for Achieving and Sustaining Inner Greatness. References. Index.
£30.39
John Wiley & Sons Inc Financial Markets and Trading
Book SynopsisAn informative guide to market microstructure and trading strategies Over the last decade, the financial landscape has undergone a significant transformation, shaped by the forces of technology, globalization, and market innovations to name a few. In order to operate effectively in today''s markets, you need more than just the motivation to succeed, you need a firm understanding of how modern financial markets work and what professional trading is really about. Dr. Anatoly Schmidt, who has worked in the financial industry since 1997, and teaches in the Financial Engineering program of Stevens Institute of Technology, puts these topics in perspective with his new book. Divided into three comprehensive parts, this reliable resource offers a balance between the theoretical aspects of market microstructure and trading strategies that may be more relevant for practitioners. Along the way, it skillfully provides an informative overview of modern financial markets as well asTable of ContentsPreface ix Acknowledgments xiii PART ONE Market Microstructure 1 CHAPTER 1 Financial Markets: Traders, Orders, and Systems 3 Traders 3 Orders 5 The Bid/Ask Spread 7 Liquidity 9 Market Structures 9 Continuous Order-Driven Markets 10 Oral Auctions 11 Call Auctions 12 Quote-Driven Markets and Hybrid Markets 13 CHAPTER 2 Modern Financial Markets 15 The U.S. Equity Markets 15 The NYSE 15 NASDAQ 16 Alternative Trading Systems 17 European Equity Markets 18 Spot FX Market 19 The U.S. Fixed Income Markets 21 High-Frequency Trading 22 CHAPTER 3 Inventory Models 26 Risk-Neutral Models 26 The Garman’s Model 26 Amihud-Mendelson Model 29 Models with Risk Aversion 29 What Is Risk Aversion? 29 The Stoll’s Model 31 CHAPTER 4 Market Microstructure: Information-Based Models 35 Kyle’s Model 35 One-Period Model 35 Multi-Period and Multi-Insider Models 38 Glosten-Milgrom Model 39 Further Developments 41 CHAPTER 5 Models of the Limit-Order Markets 44 The CMSW Model 44 The Parlour Model 46 The Foucault Model 47 Equilibrium at Zero Volatility 48 Volatility Effect 49 New Developments 50 CHAPTER 6 Empirical Market Microstructure 53 Roll’s Model 53 The Glosten-Harris Model 55 Structural Models 56 Recent Empirical Findings 58 Equity Markets 58 Global FX Spot Market 60 PART TWO Market Dynamics 63 CHAPTER 7 Statistical Distributions and Dynamics of Returns 65 Prices and Returns 65 The Efficient Market Hypothesis 66 Random Walk and Predictability of Returns 68 Recent Empirical Findings 69 Fractals in Finance 72 CHAPTER 8 Volatility 75 Basic Notions 75 Conditional Heteroskedasticity 77 Realized Volatility 79 Market Risk Measurement 81 CHAPTER 9 Agent-Based Modeling of Financial Markets 86 Adaptive Equilibrium Models 87 Non-Equilibrium Price Models 89 The Observable-Variables Model 91 Modeling Efficiency of Technical Trading 94 Modeling the Birth of a Two-Sided Market 95 PART THREE Trading Strategies 101 CHAPTER 10 Technical Trading Strategies 103 Trend Strategies 105 Filter Rules 105 Moving-Average Rules 106 Channel Breakouts 107 Momentum and Oscillator Strategies 109 Complex Geometric Patterns 113 CHAPTER 11 Arbitrage Trading Strategies 117 Hedging Strategies 118 Pair Trading 120 Cointegration and Causality 121 Pair Selection 123 Arbitrage Risks 125 CHAPTER 12 Back-Testing of Trading Strategies 129 Performance Measures 131 Resampling Techniques 133 Bootstrap 133 Markov Chain Monte Carlo 135 Random Entry Protocol 136 Comparing Trading Strategies 137 Bootstrap Reality Check 138 New Developments 139 CHAPTER 13 Execution Strategies 142 Benchmark-Driven Schedules 143 Cost-Driven Schedules 145 Risk-Neutral Framework 145 Risk-Averse Framework 147 The Taker’s Dilemma 151 The Random Walk Model 153 Simulations of the Execution Costs 154 APPENDIX A Probability Distributions 156 Basic Notions 156 Frequently Used Distributions 159 The Uniform Distribution 159 The Binomial Distribution 159 The Poisson Distribution 160 The Normal Distribution 160 The Lognormal Distribution 161 The Cauchy Distribution 162 The Gamma Distribution 162 Stable Distributions and Scale Invariance 162 APPENDIX B Elements of Time Series Analysis 165 The Autoregressive Model 165 The Moving Average Model 167 The ARMA Model 168 Trends and Seasonality 170 Multivariate Time Series 172 Notes 174 References 180 About the Author 190 Index 191
£56.25
John Wiley & Sons Inc Invest in Penny Stocks
Book SynopsisTHE APPETITE FOR PENNY STOCKS?stocks that trade for less than $5 a share?is greater than it''s ever been. Due to their potential for rapid change, these investments can be both lucrative and high-risk. Penny stocks that pass the proper analysis can quickly multiply in value, dramatically outperforming every other type of stock, including so-called safe blue chips. Exciting, original, and inspiring, Invest in Penny Stocks is the only book of its kind. The Penny Stock Professional, Peter Leeds introduces you to all the concepts needed to become a successful penny stock investor: risk-free paper trading, tactics of the pros, the best markets, effective due diligence, and much more. He also reveals his 29- point Leeds Analysis, which uncovers the absolute best small companies with strong management teams, great upside potential, proven revenues, patented technologies, and rock-solid fundamentals. These premium penny stocks are more likely to outperform, and less likelyTable of ContentsPreface vii Experience Level Rating System (EL) ix Chapter 1 The Big Business of Penny Stocks 1 Penny Stocks Are Big Business Chapter 2 Getting Started in Penny Stocks 15 Chapter 3 Avoid Your Rough Start 25 My Rocky Start Chapter 4 Leeds Analysis 51 What Leeds Analysis Can Do Chapter 5 Third Level Analysis 59 Welcome to Third Level Analysis Chapter 6 Fundamental Analysis 71 The Importance of Fundamentals Chapter 7 Share Structure 125 Shares—Starting from the Beginning Chapter 8 Technical Analysis 139 Welcome to Technical Analysis Conclusion The Way of Penny Stocks 183 Acknowledgments 187 About the Author 189 Get More from Peter Leeds! 191 Index 193
£30.39
Reaktion Books Mining in World History
Book SynopsisMining in World History deals with the history of mining and smelting from the Renaissance to the present day, drawing out, in an engaging and fast-paced fashion, the interplay of personalities, politics and technology which have together shaped the metallurgical industries over the last 500 years. Martin Lynch opens with the invention, sometime before the year 1453, of a revolutionary technique for separating silver from copper, an event that revived the rich copper-silver mines of central Europe and the ruling ambitions of the Habsburg emperors who owned them. The author shows how the flood of silver from Spain's newly-conquered American colonies brought about the demise of these mines, and goes on to examine the far-reaching changes brought to mining and smelting by the steam engine and the Industrial Revolution. The book then looks at the era of the gold rushes and the comprehensive developments in mineral extraction and technology that took place in the United States and South Africa at the end of the nineteenth century, and describes the spread of mass metal-production techniques across the world amid the violent struggles of the twentieth century and the energy crises of the 1970s. Written by an author vastly experienced in the field, Mining in World History is the first book to provide an account of how and why change and advance in this global industry have taken place in different eras and locations around the world. As such it will appeal to the industry specialist as well as to the general reader who wants to know more about a field that has been fundamental to the construction of industrial civilization.Trade Review'This is quite simply the best history ever published on the role of mining in shaping world events. It performs the huge task of making sense of a complex range of industries that took many forms and produced many products, over centuries of change and development across every continent on earth. It does so in just 350 pages of succinct but comprehensive prose, remarkably free of errors of both fact and judgment ...Martin Lynch has managed to present the big picture of mining.' -Historic Environment 'This is quite simply the best history ever published on the role of mining in shaping world events. It performs the huge task of making sense of a complex range of industries that took many forms and produced many products, over centuries of change and development across every continent on earth. It does so in just 350 pages of succinct but comprehensive prose, remarkably free of errors of both fact and judgment ... Martin Lynch has managed to present the big picture of mining.' - Historic Environment 'A very profound book about a very profound subject. It can, and will, be used as a reference work, yet it is a splendid story well told. The reader with an interest in history, politics, and economics will find the book rewarding indeed ... The reader with a background in mining history will find the book a joy from beginning to end. The book builds momentum, the farther along the reader progresses, the more exciting the narrative becomes.' - Anthracite History Journal
£24.95
John Wiley & Sons Inc Mechanism in Organic Chemistry
Book SynopsisThe definitive guide to technical analysis... written from a trader's perspective With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading.Table of ContentsPartial table of contents: CHART ANALYSIS. Charts: Forecasting Tool or Folklore? Trends. Trading Ranges. Chart Patterns. Is Chart Analysis Still Valid? Setting Objectives and Other Position Exit Criteria. Linking Contracts for Long-Term Chart Analysis: Nearest Versus Continuous Futures. REAL-WORLD CHART ANALYSIS. Real-World Chart Analysis. OSCILLATORS AND CYCLES. Cycle Analysis of the Futures Markets (R. Mogey & J. Schwager). TRADING SYSTEMS AND PERFORMANCE MEASUREMENT. Examples of Original Trading Systems. Testing and Optimizing Trading Systems. PRACTICAL TRADING GUIDELINES. Eighty-Two Trading Rules and Market Observations. Index.
£70.50
John Murray Press The Dance of Change: The Challenges of Sustaining
Book SynopsisThe Dance of Change offers exercises, tools and techniques for sustaining organisational learning over the long term, as well as suggestions, advice, cautions and warnings based on the experience of people who have already followed the path suggested by the author in The Fifth Discipline. The central message of the text is that learning is the only sustainable competitive advantage.Trade ReviewPRAISE FOR THE FIFTH DISCIPLINE SERIES If you believe, as I do, that people are the only long-term competitive advantage and lifelong learning is the way to fully develop that advantage, you must read this book. It's about the real work, the work of implementation! -- Richard F. Teerlink, President and CEO, Harley-Davidson, Inc.Senge's message of growth and prosperity holds strong appeal for today's business leaders. * Fortune *Peter Senge's concepts take work. They take time. They take personal commitment. But, I believe, they hold the potential for sustained success. -- Robert E. Allen, Chairman of the Board, AT&TPeter Senge's advocacy of the learning organization helped begin a revolution in the workplace. And, the relevance of Senge's work is growing rather than diminishing over time. As more businesses go global, the need to overcome psychological barriers to necessary organizational change increases. * Management Today *A landmark book. * Christian Century *This should be a valuable guide and reference to those leading, or simply taking part in, organizational transformation. There's a lot to learn and use in the Fieldbook. -- Philip Carroll, President and CEO, Shell Oil Company
£21.25
Mortons Media Group The Kent and East Sussex Railway: A Nostalgic
Book Synopsis
£14.99
Edward Elgar Publishing Ltd CARL MENGER’S LECTURES TO CROWN PRINCE RUDOLF OF
Book SynopsisIn 1876, Carl Menger, then a young professor at the University of Vienna, was asked to teach the principles of political economy to Crown Prince Rudolf of Austria, the 17 year old only son of Emperor Francis Joseph, who was to die tragically before he could inherit the throne.Rudolf's recently discovered Notebooks of these lectures, corrected by Menger, are a fascinating record of what the founder of the Austrian marginalist school thought worth teaching to the heir presumptive of a great power. Without referring to his own theories, Menger delivered a course on the economics of Adam Smith - as presented in the mainstream German textbooks of the time - in such a way that the Notebooks can be viewed as a key document on classical economic liberalism, pure and unadulterated. They cast new light on Menger's own theoretical discoveries, his view of government and his interpretation of classical economics. In this important volume Rudolf's Notebooks are published for the first time both in German and an English translation. The editor's detailed introduction provides the historical and intellectual background to the Notebooks as well as a thorough analysis of classical economics and its treatment by Menger. The text is fully annotated in German and English with its surprising sources traced passage by passage.Trade Review'This book will be of interest on a number of different levels. Most simply, it is a fascinating historical record of a pedagogical experience. . . . the Notebooks present the historian of economic thought, and those interested in the Austrian school in particular, with a number of intriguing, even frustrating puzzles.' -- Peter Lewin, History of Economic Ideas'. . . in all this volume provides a useful addition to our understanding of Carl Menger. The translation is very readable and the index is good. The Streisslers are to be commended for performing a real service to the scholarly community in editing and publishing this book.' -- Karen I. Vaughn, Journal of the History of Economic Thought
£118.00
HarperCollins Publishers Inc Jump
Book SynopsisTrade Review"My friend, Steve Harvey, has an amazing gift to inspire, encourage and motivate people toward their dreams. In his new book, Jump, he'll show you through his own experiences, how to discover your gifts, envision your dreams and take the steps to become all you were created to be. He's impacted my life, and I know Jump will impact yours." -- Joel Osteen, Pastor and New York Times Bestselling Author This is the principle that spectators could never see from the grandstand of playing it safe! When in fact, anyone who's ever done anything monumental in their lives knows, that sooner or later one has to stand on the brink of peril and promise. It is what one does on the precipice of opportunity that determines the outcome. Steve Harvey shares with us what makes some 'Jump' while others turn sadly away only to eulogize the opportunity and bemoan the circumstances that discouraged them from action. Steve Harvey has done the leaping right before our eyes. Now he is committed to sharing the principles and preparations that he and others used to override their fears and surge into their unique destiny! Your first JUMP is to read his book! It will make the next JUMP so much easier! -- Bishop T.D. Jakes, #1 New York Times Bestselling Author
£10.44
John Wiley & Sons Inc Key Account Management
Book SynopsisThis helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.Table of ContentsForeword by Martin Lamb. Acknowledgements. The purpose of this book. Before you read this book! List of figures and tables. 1 The crucial role of key account management. 2 Selecting and categorizing key customers. 3 Relationship stages. 4 Developing key relationships. 5 The buyer perspective. 6 Key account profitability. 7 Key account analysis. 8 Planning for key accounts. 9 Processes - making key account management work. 10 The role and requirements of key account managers. 11 Performance and rewards in KAM. 12 Organizing for key account management. 13 Transitioning to KAM. Further reading. Integrated fast track. Mini-cases. Index.
£37.00
Princeton University Press The Myth of Independence
Book SynopsisBorn out of crisis a century ago, the Federal Reserve has become the most powerful macroeconomic policymaker and financial regulator in the world. The Myth of Independence traces the Fed's transformation from a weak, secretive, and decentralized institution in 1913 to a remarkably transparent central bank a century later. Offering a unique accountTrade Review"Finalist for the 31st D.B. Hardeman Prize, LBJ Foundation""Winner of the 2018 Gladys M. Kammerer Award, American Political Science Association""Winner of the 2018 Richard F. Fenno, Jr. Prize, Legislative Studies Section of the American Political Science Association""One of Project Syndicate’s Best Reads in 2017 (chosen by Koichi Hamada)""Even for readers who get through the day without thinking about monetary policy, Ms. Binder and Mr. Spindel offer compelling insights. . . . [An] impressively researched and often riveting study."---Roger Lowenstein, Wall Street Journal"Binder and Spindel have written an extremely thorough study of the Federal Reserve that shows how the institution, while in theory insulated from politics, is in reality anything but. Binder and Spindel persuasively argue that Congress and the Federal Reserve are interdependent entities. . . . Throughout, fascinating graphics depict the interrelationship between the Fed and congressional politics: one chart links the number of bills introduced to govern Fed policy with the unemployment rate. Binder and Spindel convincingly dispel the ‘myth' of the Fed’s independence as one of the Capitol’s urban legends." * Publishers Weekly *"The Myth of Independence is a timely analysis of political and economic countervailing forces that render the Fed and Congress interdependent."---Joseph M. Santos, EH.net
£31.50
Taylor & Francis Ltd Information Design
Book SynopsisInformation Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.Trade Review"The collection is an exhaustive encyclopedia of information design, with much to offer a diverse array of audiences...Overall, most readers interested in information design should find something valuable within Information Design, whether that be as a general reference, a teaching guide, or a research guide."Guiseppe Getto, faculty member at East Carolina University and President & Co-Founder of Content Garden, Inc.Table of ContentsPart 1 Chapter 1. Early visualizations of historical time Chapter 2. Images of time Chapter 3. William Playfair and the invention of statistical graphs Chapter 4. Ship navigation Chapter 5. Technical and scientific illustration Chapter 6. The lessons of Isotype for information design Chapter 7. Marie Neurath: designing information books for young people Chapter 8. Future, Fortune, and the graphic design of information Chapter 9. Some documents for a history of information design Chapter 10. Moral visualizations Part 2 Chapter 11. Graphic literacies for a digital age Chapter 12. Visual rhetoric in information design Chapter 13. Multimodality and genre Chapter 14. Interactive information graphics Chapter 15. Social and cultural aspects of visual conventions in information Chapter 16. Textual reading on paper and screens Chapter 17. Applying science to design Part 3 Chapter 18. Does my symbol sign work? Chapter 19. Icons as carriers of information Chapter 20. Warning design Chapter 21. Diagrams Chapter 22. Designing static and animated diagrams for modern learning materials Chapter 23. Designing auditory alarms Chapter 24. Design challenges in helping older adults use digital tablets Chapter 25. On-screen colour contrast for visually impaired readers Chapter 26. Contrast set labelling Chapter 27. Gestalt principles Chapter 28. Information design research methods Chapter 29. Methods for evaluating information design Chapter 30. Public information documents Part 4 Chapter 31. Choosing type for information design Chapter 32. Indexing and information design Chapter 33. When to use numeric tables and why Chapter 34. Wayfinding perspectives Chapter 35. Designing for wayfinding Chapter 36. The problem of ‘straight ahead’ signage Chapter 37. Park at your peril Chapter 38. Indoor digital wayfinding Chapter 39. Visualizing storyworlds Chapter 40. Exhibitions for learning Chapter 41. Form follows user follows form Chapter 42. Information design & value Chapter 43. The LUNAtic approach to information design Chapter 44. Information design as a (r)evolutionary educational tool Chapter 45. Design + medical collaboration Chapter 46. Developing persuasive health campaign messages Chapter 47. Information design in medicine package leaflets Chapter 48. Using animation to help communication in e-PILs in Brazil Chapter 49. Medical information design and its legislation
£71.99
Taylor & Francis New Departures in Marxian Theory Economics as Social Theory
a huge range and FREE tracked UK delivery on ALL orders.
£68.39
Taylor & Francis Rich World Poor World Routledge Library Editions Development
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
John Wiley & Sons Inc Ten Types of Innovation
Book SynopsisUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and more, the authors applied a proprietary algorithm and determined ten meaningful groupings, the Ten Types of Innovation that provided insight into innovation. It helps to bring growth in your organization.Trade ReviewThe most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject. (Elite Business, June 2013) This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)Table of ContentsPART ONE INNOVATION A NEW DISCIPLINE IS LEAVING THE LAB CHAPTER 1 RETHINK INNOVATION 2 Eradicate lore, substitute logic PART TWO TEN TYPES OF INNOVATION THE BUILDING BLOCKS OF BREAKTHROUGHS CHAPTER 2 THE TEN TYPES 16 An overview CHAPTER 3 PROFIT MODEL 18 How you make money CHAPTER 4 NETWORK 22 How you connect with others to create value CHAPTER 5 STRUCTURE 26 How you organize and align your talent and assets CHAPTER 6 PROCESS 30 How you use signature or superior methods to do your work CHAPTER 7 PRODUCT PERFORMANCE 34 How you develop distinguishing features and functionality CHAPTER 8 PRODUCT SYSTEM 38 How you create complementary products and services CHAPTER 9 SERVICE 42 How you support and amplify the value of your offerings CHAPTER 10 CHANNEL 46 How you deliver your offerings to customers and users CHAPTER 11 BRAND 50 How you represent your offerings and business CHAPTER 12 CUSTOMER ENGAGEMENT 54 How you foster compelling interactions PART THREE MORE IS MIGHTIER MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT CHAPTER 13 GO BEYOND PRODUCTS 62 How to avoid being easily copied CHAPTER 14 STRENGTH IN NUMBERS 78 Innovations using a combination of types generate better returns PART FOUR SPOT THE SHIFTS SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS CHAPTER 15 MIND THE GAP 100 Uncover your blind spots CHAPTER 16 CHALLENGE CONVENTION 104 See where your competitors are focusing — and then make different choices CHAPTER 17 PATTERN RECOGNITION 118 See how industries and markets shift — and learn from those who saw the signs and acted on them PART FIVE LEADING INNOVATION USE BETTER PLANS TO BUILD BREAKTHROUGHS CHAPTER 18 DECLARE INTENT 130 By being clear about where and how you will innovate, you massively increase your odds of success CHAPTER 19 INNOVATION TACTICS 142 A toolkit that turns the Ten Types into building blocks for innovation CHAPTER 20 USING THE INNOVATION PLAYBOOK 150 A selection of plays (and the combinations of tactics you’ll need to implement them) PART SIX FOSTERING INNOVATION INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION CHAPTER 21 GET CRACKING 190 Everyone is afraid of the unfamiliar. Here’s how to innovate anyway CHAPTER 22 SPONSORS AND AUTHORS 196 Great firms make sure that innovation is not optional CHAPTER 23 INSTALLING INNOVATION 200 Don’t worry about culture. Build a systemic capability CHAPTER 24 EXECUTE EFFECTIVELY 212 Principles for bringing your innovations to market on time and on budget PART SEVEN APPENDIX PUTTING THESE PRINCIPLES INTO PRACTICE Go beyond the book to create your own innovation revolution ACKNOWLEDGMENTS 232 INNOVATION BIBLIOGRAPHY 234 NOTES AND RESEARCH DATA 238 IMAGE CREDITS 251 INDEX 252 ABOUT THE AUTHORS 256 ABOUT DOBLIN AND MONITOR DELOITTE 258
£23.80
Cambridge University Press The Political Economy of the Kurds of Turkey
Book SynopsisIn recent years, the persecution of the Kurds in the Middle East under ISIS in Iraq and Syria has drawn increasing attention from the international media. In this book, Veli Yadirgi analyses the socioeconomic and political structures and transformations of the Kurdish people from the Ottoman era through to the modern Turkish Republic, arguing that there is a symbiotic relationship between the Kurdish question and the de-development of the predominantly Kurdish domains, making an ideal read for historians of the region and those studying the socio-political and economic evolution of the Kurds. First outlining theoretical perspectives on Kurdish identity, socioeconomic development and the Kurdish question, Yadirgi then explores the social, economic and political origins of Ottoman Kurdistan following its annexation by the Ottomans in 1514. Finally, he deals with the collapse of the Ottoman Empire, and the subsequent foundation and evolution of the Kurdish question in the new Turkish RepuTrade Review'This is an important book that is exceedingly well written and thus deserves a wide audience. Employing unpublished and published primary documents from British archival sources, published Turkish/English-language primary sources, interviews, and a large number of secondary sources, Veli Yadirgi traces the political economic history of the Kurdish provinces of Eastern and Southeastern Anatolia (ESA) from Ottoman times to the present. In so doing he deconstructs the generally accepted thesis that the autochthonous, feudalistic tribal structure and resulting primitive economic conditions it fostered basically caused the backward economic underdevelopment/de-development that continues to retard economic progress in ESA and plays such a huge role in Turkey's Kurdish question.' Michael M. Gunter, International Journal of Turkish Studies'Yadirgi successfully demonstrates the historical background of the ESA's economic development as well as the transformation of the Kurdish question over time … Yadirgi's book is an invaluable contribution to the field both in terms of its methodology and the well-researched, empirical data it offers the reader.' Nationalities PapersTable of Contents1. The Kurds, the Kurdish question in Turkey and economic development in ESA: an exploration of the central theoretical debates and outline of the methodological resources; 2. The formation of Ottoman Kurdistan: social, economic and political developments in Ottoman Kurdistan before the nineteenth century (1514–1799); 3. The transformation of Ottoman Kurdistan: underdevelopment in Ottoman Kurdistan in the age of centralisation, Westernisation and crisis (1800–1914); 4. The deformation of Ottoman Kurdistan and bordering regions: dedevelopment in ESA from the First World War until the 1980 Coup (1914–80); 5. Turkey's Kurdish question in the era of neoliberalism: from the 1980 coup to the AKP's Kurdish overture (1980–2010s); 6. Conclusion.
£999.99
John Wiley & Sons Inc Lean Six Sigma For Leaders
Book SynopsisA refreshingly practical guide to real-world continuous improvement Lean Six Sigma for Leaders presents a no-frills approach to adopting a continuous improvement framework. Practical, down-to-earth and jargon-free, this book outlines the basic principles and key points of the Lean Six Sigma approach to help you quickly determine the best course for your company. Real-world case studies illustrate implementation at various organisations to show you what went right, what went wrong, what they learned and what they would have done differently, giving you the distilled wisdom of hundreds of implementations with which to steer your own organisation. Written from a leader''s perspective, this quick and easy read presents the real information you need to make informed strategic decisions. While many organisations have implemented either Lean or Six Sigma, there is a growing interest in a combined approach; by implementing the most effective aspects of each, yTable of ContentsForeword ix Preface xi Acknowledgements xv Part I Using Lean Six Sigma to Solve Business Problems 1 Chapter 1 Introduction 3 Chapter 2 Business Problem Solving 13 Chapter 3 Measure for Leaders 33 Chapter 4 Analyse for Leaders 47 Chapter 5 Improve for Leaders 63 Chapter 6 Control for Leaders 75 Part II Using Lean Six Sigma Principles 85 Chapter 7 Leading a Process Based Organisation 87 Chapter 8 Delivering Everyday Operational Excellence 103 Chapter 9 Winning Hearts and Minds 117 Chapter 10 Integrating with Agile 125 Chapter 11 Turning Strategy into Action 137 Chapter 12 Creating a System for Innovation and Design 149 Chapter 13 Lean Six Sigma and Agile Digital Transformation 155 Part III Involving Everyone in Lean Six Sigma 163 Chapter 14 Learning and Development – The HR Perspective 165 Chapter 15 The Employee’s Perspective 175 Chapter 16 The Manager’s Perspective 189 Chapter 17 The Practitioner’s Perspective 197 Part IV Stories and Case Studies from Leaders 215 Kevin Barrett, SVP, European Manufacturing, CooperVision 218 Leading Change at Ricoh UK Limited – Mike Baddeley 229 Personal Leadership Perspective – Derek Kennedy, Forensic Science, Northern Ireland 234 Personal Leadership Perspective Mini Case Study – Sky UK and Aegon 242 Personal Leadership Perspective Mini Case Study – Barclays 251 Personal Leadership Perspective Mini Case Study – The UK Government, Central Government Department 255 Personal Leadership Perspective Mini Case Study – UK Government, Homes and Communities Agency Personal Leadership Perspective Mini Case Study – Exclusive 5 Star Hotel Group 266 Personal Leadership Perspective Mini Case Study: Vanderlande 270 Final Thoughts and a Warning! 277 Starting the Lean Six Sigma Engine 280 Index 283
£18.70
John Wiley & Sons Inc A Project Managers Book of Forms
Book SynopsisEssential project management forms aligned to the PMBOK GuideSixth Edition A Project Manager''s Book of Forms is an essential companion to the Project Management Institute''s A Guide to the Project Management Body of Knowledge. Packed with ready-made forms for managing every stage in any project, this book offers both new and experienced project managers an invaluable resource for thorough documentation and repeatable processes. Endorsed by PMI and aligned with the PMBOK Guide, these forms cover all aspects of initiating, planning, executing, monitoring and controlling, and closing; each form can be used as-is directly from the book, or downloaded from the companion website and tailored to your project''s unique needs. This new third edition has been updated to align with the newest PMBOK Guide, and includes forms for agile, the PMI Talent Triangle, technical project management, leadership, straTable of ContentsAcknowledgments vii Introduction ix New for this Edition ix Audience ix Organization x 1 Initiating Forms 1 1.0 Initiating Process Group 1 1.1 Project Charter 2 1.2 Assumption Log 9 1.3 Stakeholder Register 12 1.4 Stakeholder Analysis 15 2 Planning Forms 17 2.0 Planning Process Group 17 2.1 Project Management Plan 20 2.2 Change Management Plan 25 2.3 Project Roadmap 28 2.4 Scope Management Plan 30 2.5 Requirements Management Plan 33 2.6 Requirements Documentation 37 2.7 Requirements Traceability Matrix 40 2.8 Project Scope Statement 45 2.9 Work Breakdown Structure 49 2.10 WBS Dictionary 52 2.11 Schedule Management Plan 56 2.12 Activity List 59 2.13 Activity Attributes 62 2.14 Milestone List 65 2.15 Network Diagram 67 2.16 Duration Estimates 70 2.17 Duration Estimating Worksheet 73 2.18 Project Schedule 78 2.19 Cost Management Plan 82 2.20 Cost Estimates 85 2.21 Cost Estimating Worksheet 88 2.22 Cost Baseline 93 2.23 Quality Management Plan 95 2.24 Quality Metrics 99 2.25 Responsibility Assignment Matrix 101 2.26 Resource Management Plan 104 2.27 Team Charter 109 2.28 Resource Requirements 113 2.29 Resource Breakdown Structure 116 2.30 Communications Management Plan 118 2.31 Risk Management Plan 121 2.32 Risk Register 128 2.33 Risk Report 131 2.34 Probability and Impact Assessment 137 2.35 Probability and Impact Matrix 142 2.36 Risk Data Sheet 144 2.37 Procurement Management Plan 147 2.38 Procurement Strategy 152 2.39 Source Selection Criteria 155 2.40 Stakeholder Engagement Plan 158 3 Executing Forms 163 3.0 Executing Process Group 163 3.1 Issue Log 165 3.2 Decision Log 168 3.3 Change Request 170 3.4 Change Log 175 3.5 Lessons Learned Register 178 3.6 Quality Audit 181 3.7 Team Performance Assessment 184 4 Monitoring and Controlling Forms 189 4.0 Monitoring and Controlling Process Group 189 4.1 Team Member Status Report 191 4.2 Project Status Report 196 4.3 Variance Analysis 202 4.4 Earned Value Analysis 206 4.5 Risk Audit 209 4.6 Contractor Status Report 213 4.7 Procurement Audit 218 4.8 Contract Closeout Report 222 4.9 Product Acceptance Form 226 5 Closing 229 5.0 Closing Process Group 229 5.1 Lessons Learned Summary 229 5.2 Project or Phase Closeout 235 6 Agile 239 6.1 Product Vision 240 6.2 Product Backlog 242 6.3 Release Plan 244 6.4 Retrospective 246 Index 249
£64.76
John Wiley & Sons Inc The Economics of Commodity Markets
Book SynopsisAs commodity markets have continued their expansion an extensive and complex financial industry has developed to service them. This industry includes hundreds of participating firms, including asset managers, brokers, consultants, verification agencies and a myriad of other institutions.Table of ContentsPreface xi List of Figures xiii List of Tables xvii Acronyms xxv Part I Commodity Market Dynamics 1 1 Individual Dynamics: From Trends to Risks 3 1.1 Backwardation, Contango and Commodity Risk Premium 9 1.2 Understanding Commodities’ Momenta 13 1.2.1 Persistence of Shocks in Commodities 18 1.2.2 The Nature of Momentum in Commodity Markets 20 1.2.3 Time Series Momentum and the Number and Nature of Regimes 32 1.3 Volatility to Returns Spillovers and Tail Events in Commodities 43 1.3.1 Spillover Effects in Commodity Markets 43 1.3.2 Twenty Years of Jumps in Commodity Markets 51 References 61 2 Cross-Asset Linkages 69 2.1 Common Risk Factors in Commodities 77 2.1.1 Literature Review 78 2.1.2 PCA and the Estimation of the Number of Common Components 80 2.1.3 Empirical Findings 82 2.2 Volatility Spillovers in Commodity Markets 90 2.2.1 The Volatility Spillover Index 96 2.2.2 Four Empirical Applications 98 References 110 Part II Commodities and the Business Cycle 115 3 The Reaction of Commodity Markets to Economic News 117 3.1 Measuring the Impact of Price Discovery on Asset Prices 117 3.2 Key Insights from the Academic Literature 118 3.3 Database of News 119 3.4 An Example: S&P 500, 10Y and USD 121 3.5 Commodity Indices 122 3.6 Dependence on the Business Cycle: NBER Recessions/Expansion Phases 123 3.7 Rolling Analysis 125 3.8 Preliminary Findings 128 3.9 Market-by-Market Analysis 129 3.9.1 Database for Commodity Prices 129 3.9.2 Precious Metals 130 3.9.3 Industrial Metals 132 3.9.4 Energy 135 3.9.5 Agricultural Commodities 138 3.10 Concluding Remarks 143 References 143 4 Economic Regimes and Commodity Markets as an Asset Class 145 4.1 Index Performances, the Fed and the NBER Crises 145 4.2 Measuring the Business Cycle 147 4.3 To Which Business Cycle are the Commodity Markets Related? 148 4.4 Commodity Performances Depending on the Nature of Each Economic Regime 155 4.5 Performance Analysis 160 4.6 Concluding Remarks 167 References 167 Part III Commodities and Fundamental Value 169 5 Cross-Commodity Linkages 177 5.1 A Primer on Granger Causality Testing and Cointegration 177 5.1.1 Granger Causality Testing 177 5.1.2 Cointegration without Structural Breaks 177 5.1.3 Cointegration with Structural Breaks 179 5.2 Dataset and Unit Root Test Results 181 5.3 Cointegration in Agricultural Markets 183 5.3.1 Literature Review 184 5.3.2 Results of Granger Causality Tests for Agricultural Products 188 5.3.3 Cointegration Analyses for Agricultural Products 189 5.3.4 Grains and Soft Commodities 190 5.3.5 Agriculture–Energy Linkage 196 5.4 Cointegration in Industrial Metals Markets 202 5.4.1 Literature Review 203 5.4.2 Results of Granger Causality Tests for Industrial Metals 204 5.4.3 Cointegration Analyses for Industrial Metals 204 5.5 Cointegration in Precious Metals Markets 208 5.5.1 Literature Review 209 5.5.2 Results of Granger Causality Tests for Precious Metals 211 5.5.3 Cointegration Analyses for Precious Metals 212 5.6 Cointegration in Energy Markets 219 5.6.1 Literature Review 220 5.6.2 Results of Granger Causality Tests for Energy Markets 222 5.6.3 Cointegration Analyses for Energy Markets 223 5.6.4 Petroleum Products 225 5.6.5 Oil and Gas Prices 231 5.7 Concluding Remarks 235 References 236 6 Cointegration with Traditional Asset Markets 241 6.1 Dataset and Unit Root Test Results 241 6.2 Cointegration Between the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 241 6.2.1 Literature Review 244 6.2.2 Results of Granger Causality Tests Between the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 245 6.2.3 Cointegration Analyses for the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 246 6.3 Cointegration Between the GSCI Sub-Indices and Exchange Rates 254 6.3.1 Literature Review 254 6.3.2 Results of Granger Causality Tests Between the GSCI Sub-Indices and Exchange Rates 256 6.3.3 Cointegration Analyses for the GSCI Sub-Indices and Exchange Rates 257 6.4 Concluding Remarks 266 References 266 7 Cointegration with Industrial Production and Inflation 269 7.1 Dataset and Unit Root Test Results 269 7.2 Cointegration Between the GSCI Sub-Indices and Industrial Production 269 7.2.1 Literature Review 274 7.2.2 Results of Granger Causality Tests Between the GSCI Sub-Indices and Industrial Production 275 7.2.3 Cointegration Analyses for Industrial Production and Commodity Prices 276 7.3 Cointegration Between the GSCI Sub-Indices, Inflation and Monetary Indices 300 7.3.1 Literature Review 300 7.3.2 Results of Granger Causality Tests Between the GSCI Sub-Indices, Inflation and Monetary Indices 302 7.3.3 Cointegration Analyses for Commodities, Inflation and Monetary Indices 306 7.4 Concluding Remarks 320 References 321 Index 323
£57.00
Harvard University Press Gentlemen Bankers
Book SynopsisGentlemen Bankers investigates the social and economic circles of one of America's most renowned and influential financiers to uncover how the Morgan family's power and prestige stemmed from its unique position within a network of local and international relationships. At the turn of the twentieth century, private banking was a personal enterprise in which business relationships were a statement of identity and reputation. In an era when ethnic and religious differences were pronounced and anti-Semitism was prevalent, Anglo-American and German-Jewish elite bankers lived in their respective cordoned communities, seldom interacting with one another outside the business realm. Ironically, the tacit agreement to maintain separate social spheres made it easier to cooperate in purely financial matters on Wall Street. But as Susie Pak demonstrates, the Morgans' exceptional relationship with the German-Jewish investment bank Kuhn, Loeb & Co., their strongest competitor and also an important collaborator, was entangled in ways that went far beyond the pursuit of mutual profitability. Delving into the archives of many Morgan partners and legacies, Gentlemen Bankers draws on never-before published letters and testimony to tell a closely focused story of how economic and political interests intersected with personal rivalries and friendships among the Wall Street aristocracy during the first half of the twentieth century.Trade ReviewGentlemen Bankers is a window into a world that, for one fleeting moment, dominated American finance. By concentrating on the nonfinancial aspects of that world Pak greatly enriches our understanding of the entire era. -- John Steele Gordon * Wall Street Journal *Pak writes clearly and makes a strong case that the Morgan bank should be considered in its social as well as its economic context. -- Lawrence Maxted * Library Journal *This fascinating book presents the social history of America’s leading private banking house and analyzes the sources of its prestige and influence. Pak has written a persuasive and engaging volume and an excellent work of business history. -- Eric D. Hilt, Wellesley CollegeIn an era when anti-Semitism was widespread, why did WASP and Jewish bankers, who didn’t really like one another, often cooperate in investment banking syndicates? The answer, according to Susie Pak, is that they worked well together so long as their social lives were totally separate. She explores these and other aspects of the economic and social networks of these bankers in this provocative book. -- Richard Sylla, New York University
£18.86
Kogan Page Branding Inside Out
Book SynopsisNicholas Ind is an associate professor at Kristiania University College, Oslo, and a partner in Equilibrium Consulting. He is a former director of the Design Business Association (UK), a member of the editorial board of the Journal of Brand Management. He was a founding member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience. Trade Review"Nicholas Ind and his colleagues have it exactly right when they show that great brands are sown and cultivated rather than manufactured. The next step is to make the best possible use of these insights: to let the human impulse to learn, co-operate, and live out our deepest values help create thriving businesses that address rather than worsen the world's most challenging problems." * Vincent Stanley, Director of Patagonia Philosophy, United States *"Bridging theory and practice, the writers of Branding Inside Out prove the vital role that employees play in building brands. This insightful book demonstrates that it is employees who create powerful experiences for customers and thus build strong brand value." * Professor Bernd Schmitt, Columbia University, New York *"Ind presents an imperative for internal branding as much more than clever communication. The book, through collaborators and exemplar cases, compellingly demonstrates that values, culture and engagement can empower employees to continuously recharge their brand passion and live the brand to create and co-create value for and with customers." * Bill Merrilees, Professor of Marketing, Griffith Business School, Australia *Table of Contents Chapter - 01: The Changing World of Internal Branding [Nicholas Ind]; Chapter - 02: Living Brand Orientation: How a Brand-Oriented Culture Supports Employees to Live the Brand [Holger J Schmidt]; Chapter - 03: Unleashing the Internal Fan Community through Brand-Oriented Leadership [Felicitas Morhart]; Chapter - 04: Bond Dickinson: Leading by Example [Erika Uffindell]; Chapter - 05: Internal Branding: A Roadmap to Brand Value Co-Creation [Fathima Saleem and Oriol Inglesias]; Chapter - 06: Transforming Brand and Culture at NN Group [Marije Scholma, Remco Barbier and Chris Kersbergen]; Chapter - 07: 'Living the CSR Brand': Model, Best Practices and Recommendations [Carsten Baumgarth]; Chapter - 08: Participation Builds the Brands: VSO’s People Brand [Nick Pullan and Hannah Gilman]; Chapter - 09: Living Brands: The Characteristics of Living Brand Companies [Rik Riezebos]; Chapter - 10: How adidas Attracts and Retains Talent [Steve Fogarty]; Chapter - 11: Internal Brand Management: Employees as a Target Group for Brand Management [Christoph Burmann and Rico Piehler]
£29.99
Kogan Page Ltd Starting a Successful Business
Book SynopsisMichael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and A Practical Guide to Entrepreneurship, all published by Kogan Page.Table of Contents Chapter - 00: Preface; Chapter - 01: First Thoughts and Foundations; Chapter - 02: Getting Orders, Making Profits; Chapter - 03: Controlling the Money; Chapter - 04: Raising the Money; Chapter - 05: Your Business Name and Legal Status; Chapter - 06: Business and the Law; Chapter - 07: Premises; Chapter - 08: Managing Operations; Chapter - 09: Financial Housekeeping, VAT and Tax; Chapter - 10: Employing People; Chapter - 11: Risk Management and Insurance; Chapter - 12: Sources Of Help; Chapter - 13: After a Successful Launch... Developing Your Firm; Chapter - 14: The PLG Programme For Growth
£16.14
Ebury Publishing The Pomodoro Technique
Book SynopsisFrancesco Cirillo invented the Pomodoro Technique, a renowned time-management tool used by millions of people all over the world, three decades ago. He has worked at the forefront of the software industry for twenty years. In a career spanning startups, multinationals and freelance consulting, he has mentored thousands of developers and software teams. Francesco's core focus has always been improving productivity and efficiency, by finding ways to achieve better results with less time and less effort.Trade ReviewThis method can help anyone to focus * Wall Street Journal *
£12.34
£16.99
John Wiley & Sons Inc Inbound Marketing Revised and Updated
Book SynopsisAttract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketTrade ReviewCovering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)Table of ContentsForeword xi Acknowledgments xv Introduction xvii Part I Inbound Marketing 1 Chapter 1 Shopping Has Changed . . . Has Your Marketing? 3 Who Moved My Customers? 6 Inbound in Action: Barack Obama for President 6 To Do 8 Chapter 2 Is Your Website a Marketing Hub? 9 Megaphone versus Hub 9 It’s Not What You Say—It’s What Others Say About You 10 Does Your Website Have a Pulse? 10 Your Mother’s Impressed, But . . . 11 Tracking Your Progress 13 Inbound in Action: 37Signals 14 To Do 15 Chapter 3 Are You Worthy? 17 Creating a Remarkable Strategy 17 Tracking Your Progress 19 Inbound in Action: The Grateful Dead 19 To Do 20 Part II Get Found By Prospects 21 Chapter 4 Create Remarkable Content 23 Building a Content Machine 23 Variety is the Spice of Life 24 You Gotta Give to Get 24 Moving Beyond the Width of Your Wallet 25 Tracking Your Progress 25 Inbound in Action: Wikipedia 26 To Do 27 Chapter 5 Get Found in the Blogosphere 29 Getting Your Blog Started Right 30 Authoring Effective Articles 30 Help Google Help You 32 Making Your Articles Infectious 33 Give Your Articles a Push 34 Starting Conversations with Comments 35 Why Blogs Sometimes Fail 36 The Gift That Keeps on Giving 36 Consuming Content with RSS 37 Subscribe to Relevant Industry Blogs 37 Contribute to the Conversation 38 Tracking Your Progress 39 Inbound in Action: Whole Foods 40 To Do 43 Chapter 6 Get Found in Google 45 Paid versus Free 45 A (Brief) Introduction to How Google Works 48 Picking the Perfect Keywords 50 On-Page SEO: Doing the Easy Stuff First 53 Off-Page SEO: The Power of Inbound Links 58 Black Hat SEO: How to Get Your Site Banned by Google 61 The Dangers of PPC 63 Tracking Your Progress 64 Inbound in Action: LinkedIn “Elite” 65 To Do 66 Chapter 7 Get Found in Social Media 67 Creating an Effective Online Profile 67 Getting Fans on Facebook 69 Creating Connections on LinkedIn 73 Gathering Followers on Twitter 77 Gaining Reach from Google+ 80 Being Discovered with StumbleUpon 82 Getting Found on YouTube 84 Tracking Your Progress 86 Inbound in Action: FreshBooks 87 To Do 89 Chapter 8 Visual Content 91 SlideShare 92 Visual.ly 92 Pinterest 93 Instagram 94 Snapchat 95 Vine 96 Chapter 9 Software and Tools as Content 99 Writing Code Instead of Text 100 Replace Humans with Machines 101 Provide a Next Step 102 Kill Bad Tools Quickly 102 Tools Don’t Market Themselves 103 Inbound in Action: Wealthfront 104 To Do 105 Part III Converting Customers 107 Chapter 10 Convert Visitors into Leads 109 Compelling Calls-to-Action 110 Mistakes to Avoid 113 Optimizing Through Experimentation 113 Tracking Your Progress 113 Inbound in Action: Google 114 To Do 114 Chapter 11 Convert Prospects into Leads 115 Landing Page Best Practices 115 Creating Functional Forms 119 Going Beyond the Form 122 A Word of Caution 122 Tracking Your Progress 123 Inbound in Action: Zappos 123 To Do 124 Chapter 12 Convert Leads to Customers 125 Grading and Scoring Your Leads 125 Nurturing Your Leads 128 Broadening Your Reach 129 Tracking Your Progress 131 Inbound in Action: Kiva 131 To Do 134 Part IV Make Better Decisions 135 Chapter 13 Make Better Marketing Decisions 137 Levels and Definitions 138 Campaign Yield 138 Tracking Your Progress 140 To Do 140 Chapter 14 Picking and Measuring Your People 141 Hire Digital Citizens 142 Hire for Analytical Chops 142 Hire for Their Web Reach 143 Hire Content Creators 145 Developing Existing Marketers 145 Tracking Your Progress 146 Inbound in Action: Jack Welch and GE 148 To Do 149 Chapter 15 Picking and Measuring a PR Agency 151 Picking a PR Agency 152 Tracking Your Progress 153 Inbound in Action: Solis, Weber, Defren & Roetzer 154 To Do 155 Chapter 16 Watching Your Competition 157 Tools to Keep Tabs on Competitors 157 Tracking Your Progress 158 Inbound in Action: TechTarget 159 To Do 161 Chapter 17 On Commitment, Patience, and Learning 163 Tracking Your Progress 164 Inbound in Action: Tom Brady 164 To Do 165 Chapter 18 Why Now? 167 Tools and Resources 171 Inbound.org 171 Advanced Google Search 171 Tracking with Site Alerts 173 Bonus: Entrepreneur’s Guide to Startup Marketing 175 Startup Marketing Checklist 175 18 Simple Tips for Naming a New Company 180 Insider Tips on Buying the Domain Name You Love 184 Get Inbound Certified! 187 Index 189
£17.09
John Wiley & Sons Inc The Freaks Shall Inherit the Earth
Book SynopsisDo you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I'll just pay it safe? But what is safe? The factory job? The cubicle job? Factories all over have been converted to open spaces for startups.Trade ReviewAs business books go, it is hard to find anything that comes close to this in both style and feel-good factor, and it is well worth picking up. (Talk Business, August 2014) A good, practical introductory business book, with guidance for life in general as well (The Gateway, November 2014)Table of ContentsPreface ix 1 Business New and Old and New Again 1 2 The Wild Colors and the Solid Spine 13 3 Choose Your Own Adventure: Defining Success 25 4 Skill Building for Your Business Goals 35 5 Fall in Love with Not Knowing 51 6 Structure a Framework for Your Days 65 7 Are You an Employeepreneur? 77 8 Create Systems That Work for You 87 9 Are You a Solo or Small Business Owner? 99 10 Fall in Love with Not Knowing, Redux 113 11 Worship Obstacles and Challenges 129 12 Build Your Own Media Empire 139 13 Connect with Your Freaks 153 14 Own Everything 163 15 When It All Goes Wrong 175 16 Take Action! Fight Crime! Save the World! 183 Index 189
£17.09
MIT Press Ltd Blue and Green
Book Synopsis
£31.35
Linden Publishing Co Inc Passion Projects for Smart People: Turn Your
Book SynopsisYou loved your college major. You worked hard to earn your degree. And now your day job doesnt fully use your education, engage your mind, or feed your soul. But there are still limitless opportunities to do intellectually serious workwork that will win you professional recognition, travel opportunities, and even publication in peer-reviewed journals. All you have to do is create your own academic opportunities, and ''Passion Projects for Smart People'' will show you exactly how to do it. The perfect career guide for the era of the Ph.D. barista, the underpaid adjunct, and the gig economy, ''Passion Projects for Smart People'' will help you take charge of your career and your life. Written by a high school science teacher who has done field work in six countries, published in professional journals, and worked with NASA, ''Passion Projects for Smart People'' details how to turn side projects into career-development opportunities. ''Passion Projects for Smart People'' shows you how to develop your own research and creative projects; form collaborations with universities and public agencies; apply for grants and professional experience opportunities; travel around the world for free; and develop your career as a teacher and mentor.
£14.39