Business, Finance & Law Books

Book SynopsisIt has been more than a decade since the first edition of Peter Koestenbaum''s landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our work. Now we grapple with the fundamental questions. How can we live a courageous life and manage anxiety? Is it possible to reach greater heights of ethics and responsibility? Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide. In this thoroughly revised edition of his classic book he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today''s complex world. At the very heart of the book is his Leadership Diamond modela paradigm that challenges managers to transform their thinking and approach everything with fresh effectiveness in order to reap richer results and become great leaders.Table of ContentsPreface to the Second Edition. Preface to the First Edition. The Author. Introduction—The Oath of Inner Greatness: Nine Keys to Business Wisdom. Part One—The Model: What Is Inner Greatness? 1 Foundations of Leadership. 2 The Leadership Diamond: Four Strategies for Greatness. 3 Vision: Thinking Big and New. 4 Reality: Having No Illusions. 5 Ethics: Providing Service. 6 Courage: Acting with Sustained Initiative. Part Two—The Context: The Search for Greatness. 7 Confronting the Challenges. 8 Developing the Mind. 9 Implementing the Leadership Diamond. Part Three—The Real World: Leadership Strategies in Action. 10 Building Individual Skills. 11 Expanding Organizational Skills. 12 Diamond Relevance to Current Crises. A Leadership Resource: Tips for Achieving and Sustaining Inner Greatness. References. Index.

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Book SynopsisAn informative guide to market microstructure and trading strategies Over the last decade, the financial landscape has undergone a significant transformation, shaped by the forces of technology, globalization, and market innovations to name a few. In order to operate effectively in today''s markets, you need more than just the motivation to succeed, you need a firm understanding of how modern financial markets work and what professional trading is really about. Dr. Anatoly Schmidt, who has worked in the financial industry since 1997, and teaches in the Financial Engineering program of Stevens Institute of Technology, puts these topics in perspective with his new book. Divided into three comprehensive parts, this reliable resource offers a balance between the theoretical aspects of market microstructure and trading strategies that may be more relevant for practitioners. Along the way, it skillfully provides an informative overview of modern financial markets as well asTable of ContentsPreface ix Acknowledgments xiii PART ONE Market Microstructure 1 CHAPTER 1 Financial Markets: Traders, Orders, and Systems 3 Traders 3 Orders 5 The Bid/Ask Spread 7 Liquidity 9 Market Structures 9 Continuous Order-Driven Markets 10 Oral Auctions 11 Call Auctions 12 Quote-Driven Markets and Hybrid Markets 13 CHAPTER 2 Modern Financial Markets 15 The U.S. Equity Markets 15 The NYSE 15 NASDAQ 16 Alternative Trading Systems 17 European Equity Markets 18 Spot FX Market 19 The U.S. Fixed Income Markets 21 High-Frequency Trading 22 CHAPTER 3 Inventory Models 26 Risk-Neutral Models 26 The Garman’s Model 26 Amihud-Mendelson Model 29 Models with Risk Aversion 29 What Is Risk Aversion? 29 The Stoll’s Model 31 CHAPTER 4 Market Microstructure: Information-Based Models 35 Kyle’s Model 35 One-Period Model 35 Multi-Period and Multi-Insider Models 38 Glosten-Milgrom Model 39 Further Developments 41 CHAPTER 5 Models of the Limit-Order Markets 44 The CMSW Model 44 The Parlour Model 46 The Foucault Model 47 Equilibrium at Zero Volatility 48 Volatility Effect 49 New Developments 50 CHAPTER 6 Empirical Market Microstructure 53 Roll’s Model 53 The Glosten-Harris Model 55 Structural Models 56 Recent Empirical Findings 58 Equity Markets 58 Global FX Spot Market 60 PART TWO Market Dynamics 63 CHAPTER 7 Statistical Distributions and Dynamics of Returns 65 Prices and Returns 65 The Efficient Market Hypothesis 66 Random Walk and Predictability of Returns 68 Recent Empirical Findings 69 Fractals in Finance 72 CHAPTER 8 Volatility 75 Basic Notions 75 Conditional Heteroskedasticity 77 Realized Volatility 79 Market Risk Measurement 81 CHAPTER 9 Agent-Based Modeling of Financial Markets 86 Adaptive Equilibrium Models 87 Non-Equilibrium Price Models 89 The Observable-Variables Model 91 Modeling Efficiency of Technical Trading 94 Modeling the Birth of a Two-Sided Market 95 PART THREE Trading Strategies 101 CHAPTER 10 Technical Trading Strategies 103 Trend Strategies 105 Filter Rules 105 Moving-Average Rules 106 Channel Breakouts 107 Momentum and Oscillator Strategies 109 Complex Geometric Patterns 113 CHAPTER 11 Arbitrage Trading Strategies 117 Hedging Strategies 118 Pair Trading 120 Cointegration and Causality 121 Pair Selection 123 Arbitrage Risks 125 CHAPTER 12 Back-Testing of Trading Strategies 129 Performance Measures 131 Resampling Techniques 133 Bootstrap 133 Markov Chain Monte Carlo 135 Random Entry Protocol 136 Comparing Trading Strategies 137 Bootstrap Reality Check 138 New Developments 139 CHAPTER 13 Execution Strategies 142 Benchmark-Driven Schedules 143 Cost-Driven Schedules 145 Risk-Neutral Framework 145 Risk-Averse Framework 147 The Taker’s Dilemma 151 The Random Walk Model 153 Simulations of the Execution Costs 154 APPENDIX A Probability Distributions 156 Basic Notions 156 Frequently Used Distributions 159 The Uniform Distribution 159 The Binomial Distribution 159 The Poisson Distribution 160 The Normal Distribution 160 The Lognormal Distribution 161 The Cauchy Distribution 162 The Gamma Distribution 162 Stable Distributions and Scale Invariance 162 APPENDIX B Elements of Time Series Analysis 165 The Autoregressive Model 165 The Moving Average Model 167 The ARMA Model 168 Trends and Seasonality 170 Multivariate Time Series 172 Notes 174 References 180 About the Author 190 Index 191

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Book SynopsisTHE APPETITE FOR PENNY STOCKS?stocks that trade for less than $5 a share?is greater than it''s ever been. Due to their potential for rapid change, these investments can be both lucrative and high-risk. Penny stocks that pass the proper analysis can quickly multiply in value, dramatically outperforming every other type of stock, including so-called safe blue chips. Exciting, original, and inspiring, Invest in Penny Stocks is the only book of its kind. The Penny Stock Professional, Peter Leeds introduces you to all the concepts needed to become a successful penny stock investor: risk-free paper trading, tactics of the pros, the best markets, effective due diligence, and much more. He also reveals his 29- point Leeds Analysis, which uncovers the absolute best small companies with strong management teams, great upside potential, proven revenues, patented technologies, and rock-solid fundamentals. These premium penny stocks are more likely to outperform, and less likelyTable of ContentsPreface vii Experience Level Rating System (EL) ix Chapter 1 The Big Business of Penny Stocks 1 Penny Stocks Are Big Business Chapter 2 Getting Started in Penny Stocks 15 Chapter 3 Avoid Your Rough Start 25 My Rocky Start Chapter 4 Leeds Analysis 51 What Leeds Analysis Can Do Chapter 5 Third Level Analysis 59 Welcome to Third Level Analysis Chapter 6 Fundamental Analysis 71 The Importance of Fundamentals Chapter 7 Share Structure 125 Shares—Starting from the Beginning Chapter 8 Technical Analysis 139 Welcome to Technical Analysis Conclusion The Way of Penny Stocks 183 Acknowledgments 187 About the Author 189 Get More from Peter Leeds! 191 Index 193

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Book SynopsisMining in World History deals with the history of mining and smelting from the Renaissance to the present day, drawing out, in an engaging and fast-paced fashion, the interplay of personalities, politics and technology which have together shaped the metallurgical industries over the last 500 years. Martin Lynch opens with the invention, sometime before the year 1453, of a revolutionary technique for separating silver from copper, an event that revived the rich copper-silver mines of central Europe and the ruling ambitions of the Habsburg emperors who owned them. The author shows how the flood of silver from Spain's newly-conquered American colonies brought about the demise of these mines, and goes on to examine the far-reaching changes brought to mining and smelting by the steam engine and the Industrial Revolution. The book then looks at the era of the gold rushes and the comprehensive developments in mineral extraction and technology that took place in the United States and South Africa at the end of the nineteenth century, and describes the spread of mass metal-production techniques across the world amid the violent struggles of the twentieth century and the energy crises of the 1970s. Written by an author vastly experienced in the field, Mining in World History is the first book to provide an account of how and why change and advance in this global industry have taken place in different eras and locations around the world. As such it will appeal to the industry specialist as well as to the general reader who wants to know more about a field that has been fundamental to the construction of industrial civilization.Trade Review'This is quite simply the best history ever published on the role of mining in shaping world events. It performs the huge task of making sense of a complex range of industries that took many forms and produced many products, over centuries of change and development across every continent on earth. It does so in just 350 pages of succinct but comprehensive prose, remarkably free of errors of both fact and judgment ...Martin Lynch has managed to present the big picture of mining.' -Historic Environment 'This is quite simply the best history ever published on the role of mining in shaping world events. It performs the huge task of making sense of a complex range of industries that took many forms and produced many products, over centuries of change and development across every continent on earth. It does so in just 350 pages of succinct but comprehensive prose, remarkably free of errors of both fact and judgment ... Martin Lynch has managed to present the big picture of mining.' - Historic Environment 'A very profound book about a very profound subject. It can, and will, be used as a reference work, yet it is a splendid story well told. The reader with an interest in history, politics, and economics will find the book rewarding indeed ... The reader with a background in mining history will find the book a joy from beginning to end. The book builds momentum, the farther along the reader progresses, the more exciting the narrative becomes.' - Anthracite History Journal

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Book SynopsisThe definitive guide to technical analysis... written from a trader's perspective With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading.Table of ContentsPartial table of contents: CHART ANALYSIS. Charts: Forecasting Tool or Folklore? Trends. Trading Ranges. Chart Patterns. Is Chart Analysis Still Valid? Setting Objectives and Other Position Exit Criteria. Linking Contracts for Long-Term Chart Analysis: Nearest Versus Continuous Futures. REAL-WORLD CHART ANALYSIS. Real-World Chart Analysis. OSCILLATORS AND CYCLES. Cycle Analysis of the Futures Markets (R. Mogey & J. Schwager). TRADING SYSTEMS AND PERFORMANCE MEASUREMENT. Examples of Original Trading Systems. Testing and Optimizing Trading Systems. PRACTICAL TRADING GUIDELINES. Eighty-Two Trading Rules and Market Observations. Index.

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Book SynopsisThe Dance of Change offers exercises, tools and techniques for sustaining organisational learning over the long term, as well as suggestions, advice, cautions and warnings based on the experience of people who have already followed the path suggested by the author in The Fifth Discipline. The central message of the text is that learning is the only sustainable competitive advantage.Trade ReviewPRAISE FOR THE FIFTH DISCIPLINE SERIES If you believe, as I do, that people are the only long-term competitive advantage and lifelong learning is the way to fully develop that advantage, you must read this book. It's about the real work, the work of implementation! -- Richard F. Teerlink, President and CEO, Harley-Davidson, Inc.Senge's message of growth and prosperity holds strong appeal for today's business leaders. * Fortune *Peter Senge's concepts take work. They take time. They take personal commitment. But, I believe, they hold the potential for sustained success. -- Robert E. Allen, Chairman of the Board, AT&TPeter Senge's advocacy of the learning organization helped begin a revolution in the workplace. And, the relevance of Senge's work is growing rather than diminishing over time. As more businesses go global, the need to overcome psychological barriers to necessary organizational change increases. * Management Today *A landmark book. * Christian Century *This should be a valuable guide and reference to those leading, or simply taking part in, organizational transformation. There's a lot to learn and use in the Fieldbook. -- Philip Carroll, President and CEO, Shell Oil Company

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Book SynopsisIn 1876, Carl Menger, then a young professor at the University of Vienna, was asked to teach the principles of political economy to Crown Prince Rudolf of Austria, the 17 year old only son of Emperor Francis Joseph, who was to die tragically before he could inherit the throne.Rudolf's recently discovered Notebooks of these lectures, corrected by Menger, are a fascinating record of what the founder of the Austrian marginalist school thought worth teaching to the heir presumptive of a great power. Without referring to his own theories, Menger delivered a course on the economics of Adam Smith - as presented in the mainstream German textbooks of the time - in such a way that the Notebooks can be viewed as a key document on classical economic liberalism, pure and unadulterated. They cast new light on Menger's own theoretical discoveries, his view of government and his interpretation of classical economics. In this important volume Rudolf's Notebooks are published for the first time both in German and an English translation. The editor's detailed introduction provides the historical and intellectual background to the Notebooks as well as a thorough analysis of classical economics and its treatment by Menger. The text is fully annotated in German and English with its surprising sources traced passage by passage.Trade Review'This book will be of interest on a number of different levels. Most simply, it is a fascinating historical record of a pedagogical experience. . . . the Notebooks present the historian of economic thought, and those interested in the Austrian school in particular, with a number of intriguing, even frustrating puzzles.' -- Peter Lewin, History of Economic Ideas'. . . in all this volume provides a useful addition to our understanding of Carl Menger. The translation is very readable and the index is good. The Streisslers are to be commended for performing a real service to the scholarly community in editing and publishing this book.' -- Karen I. Vaughn, Journal of the History of Economic Thought

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Book SynopsisGives primary attention to trading, trading institutions, and the institutions that facilitate and regulate trading activities-what economists call "market microstructure. This book introduces the financial markets and the quantitative tools used in them to help students learn how the markets operate and gain experience with their principal tools.Trade Review"Teall’s Financial Trading and Investing presents clear and up-to-date coverage of trading and market microstructure. Arbitrage and hedging examples in currency, forwards, fixed income and options markets are well developed, with particular attention devoted to implementing transactions." --Ahmet K. Karagozoglu, Hofstra University "I enjoyed reading the material in Financial Trading and Investing. Dr. Teall’s coverage of the content in this text is very thorough, and it fills a niche in academic and professional literature on trading and market microstructure." --Travis Jones, Florida Gulf Coast University "The presentation is well supported not only by the extensive use of professional literature but also by examples in each chapter. The end-of-chapter questions enhance learning by enabling students to apply concepts in meaningful ways. They make the material more ‘real world' for advanced undergraduates or graduate students." --Kevin Klein, Illinois CollegeTable of ContentsChapter 1 - Introduction to Securities Trading and Markets Chapter 2 - Financial Markets, Trading Processes, and InstrumentsChapter 3 - Institutional TradingChapter 4 - Regulation of Trading and Securities MarketsChapter 5 - Adverse Selection, Trading, and SpreadsChapter 6 - Random Walks, Risk and ArbitrageChapter 7 - Arbitrage and Hedging with Fixed Income Instruments and CurrenciesChapter 8 - Arbitrage and Hedging with OptionsChapter 9 - Evaluating Trading Strategies and PerformanceChapter 10 - The Mind of the InvestorChapter 11 - Market EfficiencyChapter 12 - Trading Gone AwryMathematics AppendixGlossaryEnd-of-Chapter Exercise SolutionsIndex

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Book SynopsisThis helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.Table of ContentsForeword by Martin Lamb. Acknowledgements. The purpose of this book. Before you read this book! List of figures and tables. 1 The crucial role of key account management. 2 Selecting and categorizing key customers. 3 Relationship stages. 4 Developing key relationships. 5 The buyer perspective. 6 Key account profitability. 7 Key account analysis. 8 Planning for key accounts. 9 Processes - making key account management work. 10 The role and requirements of key account managers. 11 Performance and rewards in KAM. 12 Organizing for key account management. 13 Transitioning to KAM. Further reading. Integrated fast track. Mini-cases. Index.

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Book SynopsisBorn out of crisis a century ago, the Federal Reserve has become the most powerful macroeconomic policymaker and financial regulator in the world. The Myth of Independence traces the Fed's transformation from a weak, secretive, and decentralized institution in 1913 to a remarkably transparent central bank a century later. Offering a unique accountTrade Review"Finalist for the 31st D.B. Hardeman Prize, LBJ Foundation""Winner of the 2018 Gladys M. Kammerer Award, American Political Science Association""Winner of the 2018 Richard F. Fenno, Jr. Prize, Legislative Studies Section of the American Political Science Association""One of Project Syndicate’s Best Reads in 2017 (chosen by Koichi Hamada)""Even for readers who get through the day without thinking about monetary policy, Ms. Binder and Mr. Spindel offer compelling insights. . . . [An] impressively researched and often riveting study."---Roger Lowenstein, Wall Street Journal"Binder and Spindel have written an extremely thorough study of the Federal Reserve that shows how the institution, while in theory insulated from politics, is in reality anything but. Binder and Spindel persuasively argue that Congress and the Federal Reserve are interdependent entities. . . . Throughout, fascinating graphics depict the interrelationship between the Fed and congressional politics: one chart links the number of bills introduced to govern Fed policy with the unemployment rate. Binder and Spindel convincingly dispel the ‘myth' of the Fed’s independence as one of the Capitol’s urban legends." * Publishers Weekly *"The Myth of Independence is a timely analysis of political and economic countervailing forces that render the Fed and Congress interdependent."---Joseph M. Santos, EH.net

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Book SynopsisThe world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, beginning 250Trade ReviewAngus Deaton, Winner of the 2015 Nobel Prize in Economics Winner of the 2013 William G. Bowen Award, Industrial Relations Section of Princeton University One of Bloomberg Businessweek's Best Books of 2015, chosen by John Snow One of Bloomberg/Businessweek Best Books of 2013, selected by Christopher L. Eisgruber (president of Princeton University) One of Forbes Magazine's Best Books of 2013 Honorable Mention for the 2013 PROSE Award in Economics, Association of American Publishers Shortlisted for the 2014 Spear's Book Awards in Financial History Longlisted for the 2013 Business Book of the Year Award, Financial Times/Goldman Sachs A "Best Business Book of the Year for 2013" selected on LinkedIn by Matthew Bishop, Economics Editor of The Economist Featured in The Sunday Times 2013 Holiday Roundup "If you want to learn about why human welfare overall has gone up so much over time, you should read The Great Escape: Health, Wealth, and the Origins of Inequality."--Bill Gates "[O]ne of the most succinct guides to conditions in today's world... The story Deaton tells--the most inspiring human story of all--should give all of us reason for optimism, so long as we are willing to listen to its moral."--David Leonhardt, New York Times Book Review "[A]n illuminating and inspiring history of how mankind's longevity and prosperity have soared to breathtaking heights in modern times... [Deaton's] book gives a stirring overview of the economic progress and medical milestones that, starting with the Industrial Revolution and accelerating after World War II, have caused life expectancies to soar."--Fred Andrews, New York Times "[A]n engaging and sure-footed guide to the 'endless dance between progress and inequality ...'"--Martha C. Nussbaum, New Republic "Is the world becoming a fairer as well as a richer place? Few economists are better equipped to answer this question than Angus Deaton of Princeton University, who has thought hard about measuring international well-being and is not afraid to roam through history. Refreshingly, Mr Deaton also reaches beyond a purely economic narrative to encompass often neglected dimensions of progress such as better health... [T]he theme requires a big canvas and bold brushwork, and Mr Deaton capably offers both."--Economist "[E]loquently written and deeply researched... For those interested in world poverty, it is unquestionably the most important book on development assistance to appear in a long time."--Kenneth Rogoff, Project Syndicate "A truly elegant exploration... It offers an erudite sojourn through history, all the way to the domestic and international policy issues pressing in on us today. Unusual for scholarly works in economics, this book is rendered in easily accessible prose, supported by fascinating statistics presented graphically."--Uwe E. Reinhardt, NYTimes.com's Economix blog "[A] masterful account."--Anne-Marie Slaughter, CNN.com "As the title of his book suggests, Deaton sketches out the story of how many people have escaped from poverty and early death. It is a powerful tale. In Deaton's hands, the all too frequently forgotten accomplishments of the last century are given prominence that is both refreshing and welcome."--Edward Hadas, Reuters BreakingViews "The Great Escape combines, to a rare degree, technical sophistication, moral urgency, the wisdom of experience, and an engaging and accessible style. It will deepen both your appreciation of the miracle of modern economic growth and your conviction that the benefits can and should be much more widely enjoyed."--Clive Crook, Bloomberg News "This is a book that deserves to be read by as many people as possible, so that the poverty debates we have in India go beyond ideological grandstanding and the usual television dramatics... The recent years have seen several leading economic thinkers write excellent books for the ordinary reader, and the new Deaton book is firmly in that category."--Niranjan Rajadhyaksha, Mint "Deaton's lucid book celebrates the riches brought by growth while judiciously explaining why some people are always 'left behind'. He draws a distinction between the inequalities that are opened up by advances in knowledge and those caused by flawed political systems... The book's rich historical and geographical context adds to the power of this message."--John McDermott, Financial Times "In The Great Escape, he dons the hat of an economic historian to provide a fresh perspective on the march of human progress (and its pitfalls) that should inform our current debate about income inequality."--Konrad Yakabuski, Globe & Mail "It's a privilege to know the author of one of the most important books I've read, not least because it acts as entry point into other significant related books, research and debates... Deaton's work reflects this combined pursuit of economics and ethics, manifested through research in to the wealth and health of nations."--John Atherton, Crucible "It would make for delightful reading for economists, donors and policy makers."--Charan Singh, Business Standard "[A] fantastic book about the origins of global poverty. Deaton's humanitarian credentials are unimpeachable, yet he thinks almost all non-health related foreign aid is making global poverty worse. He proposes a variety of alternatives, like massive investments in medical research and cracking down on the small arms trade, that might actually help."--Zack Beauchamp, Think Progress "[T]hese are wonderful essays, each combining the essential Deaton ingredients of theoretical insight, careful analysis of evidence and graceful writing. There are thought-provoking chapters on the history of health improvements and what has driven them; on material well-being in the US; and on the damage caused by aid to developing countries. Deaton has dedicated many years to thinking about each of these issues, with a long list of academic papers to show for it. Here, he seems to step back and reflect on what he has learned, offering us a sage's wisdom."--Kitty Stewart, Times Higher Education "The Great Escape is a thoughtful work, extensively illustrated with data, from a distinguished economist who tackles a central controversy of our time in a style refreshingly free of ideological baggage."--John Kay, Prospect "Angus Deaton has written a wonderful book, The Great Escape: Health, Wealth, and the Origins of Inequality... Deaton's book is a magisterial overview of health, income, and wealth from the industrial revolution to the present, taking in countries poor and rich. Not just jargon-free but equation-free, the book is written with a beautifully lucid style... [P]owerfully argued and convincing."--Michael Marmot, Lancet "Splendid."--Judith Sloan, Australian "In his new book, The Great Escape: Health, Wealth, and the Origins of Inequality, economist Angus Deaton questions the usefulness of all aid, and describes how the greater proportion of the world's poor are found not in Africa but in the booming, yet radically unequal, economies of China and India."--Paul Theroux, Barron's "The Princeton economist makes a compelling case against the naysayers of economic growth, marshalling a wealth of data and clear- eyed observations to explain how growth allows people to live more freely... Mr. Deaton's seemingly inexhaustible knowledge of all things historical is bound to edify even the most erudite of readers."--Andrew Lewis, Pittsburgh Post-Gazette "[C]areful and magisterial."--Pooja Bhatia, Ozy Media "[A] genuine contribution to the emerging literature on rethinking development."--Andrew Hilton, Financial World "Deaton ... is perhaps the single most level-headed student of economic development in the world today... The Great Escape is an extended meditation on the sources and consequences of inequality."--David Warsh, EconomicPrincipals.com "Tops my list of must-read books for 2013. Deaton tackles big topics--global improvements to health and well-being, worrisome levels of inequality within nations and between them, and the challenges to curing poverty through foreign aid. His powerful, provocative argument combines careful analysis, humane insight, lucid prose, and a fearless willingness to challenge conventional wisdom. Whether you agree or disagree with its conclusions, this book will force you to rethink your positions about some of the world's most urgent problems."--Christopher L. Eisgruber, president of Princeton University, Bloomberg Businessweek "The book deserves to be read by all, especially by the students of economic development."--Tirthankar Roy, Economic & Political Weekly "Professor Deaton hits the psychological nail on the head when he suggests that aid is 'more about satisfying our own need to help.' He identifies the related issue of 'aid illusion'--the belief that poverty in poor countries can be solved by rich people transferring money."--Peter Foster, Financial Post "This is a fascinating book on health, wealth and inequality."--Bibek Debroy, Businessworld "Development economist Deaton draws on his lifelong interest in and considerable knowledge of economic development to tell the story of modernization and the rise from worldwide poverty. Chapters illustrating demographic and economic trends utilize well-crafted charts and graphs to depict the rising paths that countries, first the US and western Europe and more recently China and India, have taken as their populations improve their health, education, and income-making abilities."--Choice "The Great Escape is an eloquent and passionate description of what sickness and health look like for the world's populations and economies. Deaton's history of health and wealth offers a compelling narrative for both the general reader and academics alike. It raises a range of questions of why some countries falter, why others succeed and what can be done to close gaps between them."--John Parman, EH.Net "The Great Escape is a good place to start if you are looking to increase your own understanding of inequality as you attempt to add more light than heat to the debates... I found the book humbling, disquieting, and lacking in easy answers to complex questions--precisely why I also found it thoughtful and useful."--W. Steven Barnett, Business Economics "Deaton's book ends up making a powerful contribution to economists' evolving understanding of the importance of institutions."--David N. Weil, Journal of Economic Literature "In The Great Escape Angus Deaton has provided an insightful, thought-provoking and highly readable overview of the progress of human wellbeing. There is much that both general and specialist audiences will learn from it--I recommend it highly."--Jeff Borland, Economic Record "[A] wonderful book."--Martin Wolf, Financial Times "This book is a timely reminder that the conditions that facilitated this progress were created not only through the progress of health science, but through a political effort to ensure that science benefited all."--Sara Davies, International Affairs "Deaton takes the reader on a richly detailed tour through a landscape of historical narrative, science, data from across the world, and scholarly debate. And he is a superb guide: erudite, lucid, humane, and witty."--David Weil, Journal of Economic Literature "In The Great Escape Angus Deaton has provided an insightful, thought-provoking and highly readable overview of the progress of human well being. There is much that both general and specialist audiences will learn from it - I recommend it highly."--Jeff B. Orland, Economic Record "Deaton takes the reader on a richly detailed tour through a landscape of historical narrative, science, data from across the world, and scholarly debate. And he is a superb guide: erudite, lucid, humane, and witty... Deaton's book ends up making a powerful contribution to economists' evolving understanding of the importance of institutions."--David N. Weil, Journal of Economic Literature "Deaton's The Great Escape is an uplifting and refreshing read for all who are tired of the many books on economic gloom and environmental doom."--Rolf A.E. Mueller, Quarterly Journal of International Agriculture "Highly accessible."--Jeremy Warner, Daily Telegraph "The Great Escape by Angus Deaton, the Scotsman who got this year's Nobel Prize in economics, is an extremely thoughtful overview of economic development and what goes into it. In ways the book is a stirring tale of the long march since the Industrial Revolution out of generalized poverty to the much more prosperous world we know today, with close attention to the relationship between rising prosperity and generally improved health conditions. Well-written by a superb economist with great command of analysis and data. I recommend it highly."--John Snow, former Treasury Secretary, one of Bloomberg's Best Books of 2015 "The Great Escape ... is a thoughtful and optimistic consideration on why some nations are wealthy, and thus healthy, and why others are not."--Trey Carson, Review of Austrian EconomicsTable of ContentsPreface ix Introduction: What This Book Is About 1 1 The Wellbeing of the World 23 PART I LIFE AND DEATH 2 From Prehistory to 1945 59 3 Escaping Death in the Tropics 101 4 Health in the Modern World 126 PART II MONEY 5 Material Wellbeing in the United States 167 6 Globalization and the Greatest Escape 218 PART III HELP 7 How to Help Those Left Behind 267 Postscript: What Comes Next? 325 Notes 331 Index 351

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Book SynopsisInformation Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.Trade Review"The collection is an exhaustive encyclopedia of information design, with much to offer a diverse array of audiences...Overall, most readers interested in information design should find something valuable within Information Design, whether that be as a general reference, a teaching guide, or a research guide."Guiseppe Getto, faculty member at East Carolina University and President & Co-Founder of Content Garden, Inc.Table of ContentsPart 1 Chapter 1. Early visualizations of historical time Chapter 2. Images of time Chapter 3. William Playfair and the invention of statistical graphs Chapter 4. Ship navigation Chapter 5. Technical and scientific illustration Chapter 6. The lessons of Isotype for information design Chapter 7. Marie Neurath: designing information books for young people Chapter 8. Future, Fortune, and the graphic design of information Chapter 9. Some documents for a history of information design Chapter 10. Moral visualizations Part 2 Chapter 11. Graphic literacies for a digital age Chapter 12. Visual rhetoric in information design Chapter 13. Multimodality and genre Chapter 14. Interactive information graphics Chapter 15. Social and cultural aspects of visual conventions in information Chapter 16. Textual reading on paper and screens Chapter 17. Applying science to design Part 3 Chapter 18. Does my symbol sign work? Chapter 19. Icons as carriers of information Chapter 20. Warning design Chapter 21. Diagrams Chapter 22. Designing static and animated diagrams for modern learning materials Chapter 23. Designing auditory alarms Chapter 24. Design challenges in helping older adults use digital tablets Chapter 25. On-screen colour contrast for visually impaired readers Chapter 26. Contrast set labelling Chapter 27. Gestalt principles Chapter 28. Information design research methods Chapter 29. Methods for evaluating information design Chapter 30. Public information documents Part 4 Chapter 31. Choosing type for information design Chapter 32. Indexing and information design Chapter 33. When to use numeric tables and why Chapter 34. Wayfinding perspectives Chapter 35. Designing for wayfinding Chapter 36. The problem of ‘straight ahead’ signage Chapter 37. Park at your peril Chapter 38. Indoor digital wayfinding Chapter 39. Visualizing storyworlds Chapter 40. Exhibitions for learning Chapter 41. Form follows user follows form Chapter 42. Information design & value Chapter 43. The LUNAtic approach to information design Chapter 44. Information design as a (r)evolutionary educational tool Chapter 45. Design + medical collaboration Chapter 46. Developing persuasive health campaign messages Chapter 47. Information design in medicine package leaflets Chapter 48. Using animation to help communication in e-PILs in Brazil Chapter 49. Medical information design and its legislation

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Book SynopsisUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and more, the authors applied a proprietary algorithm and determined ten meaningful groupings, the Ten Types of Innovation that provided insight into innovation. It helps to bring growth in your organization.Trade ReviewThe most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject. (Elite Business, June 2013) This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)Table of ContentsPART ONE INNOVATION A NEW DISCIPLINE IS LEAVING THE LAB CHAPTER 1 RETHINK INNOVATION 2 Eradicate lore, substitute logic PART TWO TEN TYPES OF INNOVATION THE BUILDING BLOCKS OF BREAKTHROUGHS CHAPTER 2 THE TEN TYPES 16 An overview CHAPTER 3 PROFIT MODEL 18 How you make money CHAPTER 4 NETWORK 22 How you connect with others to create value CHAPTER 5 STRUCTURE 26 How you organize and align your talent and assets CHAPTER 6 PROCESS 30 How you use signature or superior methods to do your work CHAPTER 7 PRODUCT PERFORMANCE 34 How you develop distinguishing features and functionality CHAPTER 8 PRODUCT SYSTEM 38 How you create complementary products and services CHAPTER 9 SERVICE 42 How you support and amplify the value of your offerings CHAPTER 10 CHANNEL 46 How you deliver your offerings to customers and users CHAPTER 11 BRAND 50 How you represent your offerings and business CHAPTER 12 CUSTOMER ENGAGEMENT 54 How you foster compelling interactions PART THREE MORE IS MIGHTIER MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT CHAPTER 13 GO BEYOND PRODUCTS 62 How to avoid being easily copied CHAPTER 14 STRENGTH IN NUMBERS 78 Innovations using a combination of types generate better returns PART FOUR SPOT THE SHIFTS SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS CHAPTER 15 MIND THE GAP 100 Uncover your blind spots CHAPTER 16 CHALLENGE CONVENTION 104 See where your competitors are focusing — and then make different choices CHAPTER 17 PATTERN RECOGNITION 118 See how industries and markets shift — and learn from those who saw the signs and acted on them PART FIVE LEADING INNOVATION USE BETTER PLANS TO BUILD BREAKTHROUGHS CHAPTER 18 DECLARE INTENT 130 By being clear about where and how you will innovate, you massively increase your odds of success CHAPTER 19 INNOVATION TACTICS 142 A toolkit that turns the Ten Types into building blocks for innovation CHAPTER 20 USING THE INNOVATION PLAYBOOK 150 A selection of plays (and the combinations of tactics you’ll need to implement them) PART SIX FOSTERING INNOVATION INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION CHAPTER 21 GET CRACKING 190 Everyone is afraid of the unfamiliar. Here’s how to innovate anyway CHAPTER 22 SPONSORS AND AUTHORS 196 Great firms make sure that innovation is not optional CHAPTER 23 INSTALLING INNOVATION 200 Don’t worry about culture. Build a systemic capability CHAPTER 24 EXECUTE EFFECTIVELY 212 Principles for bringing your innovations to market on time and on budget PART SEVEN APPENDIX PUTTING THESE PRINCIPLES INTO PRACTICE Go beyond the book to create your own innovation revolution ACKNOWLEDGMENTS 232 INNOVATION BIBLIOGRAPHY 234 NOTES AND RESEARCH DATA 238 IMAGE CREDITS 251 INDEX 252 ABOUT THE AUTHORS 256 ABOUT DOBLIN AND MONITOR DELOITTE 258

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Book SynopsisA refreshingly practical guide to real-world continuous improvement Lean Six Sigma for Leaders presents a no-frills approach to adopting a continuous improvement framework. Practical, down-to-earth and jargon-free, this book outlines the basic principles and key points of the Lean Six Sigma approach to help you quickly determine the best course for your company. Real-world case studies illustrate implementation at various organisations to show you what went right, what went wrong, what they learned and what they would have done differently, giving you the distilled wisdom of hundreds of implementations with which to steer your own organisation. Written from a leader''s perspective, this quick and easy read presents the real information you need to make informed strategic decisions. While many organisations have implemented either Lean or Six Sigma, there is a growing interest in a combined approach; by implementing the most effective aspects of each, yTable of ContentsForeword ix Preface xi Acknowledgements xv Part I Using Lean Six Sigma to Solve Business Problems 1 Chapter 1 Introduction 3 Chapter 2 Business Problem Solving 13 Chapter 3 Measure for Leaders 33 Chapter 4 Analyse for Leaders 47 Chapter 5 Improve for Leaders 63 Chapter 6 Control for Leaders 75 Part II Using Lean Six Sigma Principles 85 Chapter 7 Leading a Process Based Organisation 87 Chapter 8 Delivering Everyday Operational Excellence 103 Chapter 9 Winning Hearts and Minds 117 Chapter 10 Integrating with Agile 125 Chapter 11 Turning Strategy into Action 137 Chapter 12 Creating a System for Innovation and Design 149 Chapter 13 Lean Six Sigma and Agile Digital Transformation 155 Part III Involving Everyone in Lean Six Sigma 163 Chapter 14 Learning and Development – The HR Perspective 165 Chapter 15 The Employee’s Perspective 175 Chapter 16 The Manager’s Perspective 189 Chapter 17 The Practitioner’s Perspective 197 Part IV Stories and Case Studies from Leaders 215 Kevin Barrett, SVP, European Manufacturing, CooperVision 218 Leading Change at Ricoh UK Limited – Mike Baddeley 229 Personal Leadership Perspective – Derek Kennedy, Forensic Science, Northern Ireland 234 Personal Leadership Perspective Mini Case Study – Sky UK and Aegon 242 Personal Leadership Perspective Mini Case Study – Barclays 251 Personal Leadership Perspective Mini Case Study – The UK Government, Central Government Department 255 Personal Leadership Perspective Mini Case Study – UK Government, Homes and Communities Agency Personal Leadership Perspective Mini Case Study – Exclusive 5 Star Hotel Group 266 Personal Leadership Perspective Mini Case Study: Vanderlande 270 Final Thoughts and a Warning! 277 Starting the Lean Six Sigma Engine 280 Index 283

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Book SynopsisAs commodity markets have continued their expansion an extensive and complex financial industry has developed to service them. This industry includes hundreds of participating firms, including asset managers, brokers, consultants, verification agencies and a myriad of other institutions.Table of ContentsPreface xi List of Figures xiii List of Tables xvii Acronyms xxv Part I Commodity Market Dynamics 1 1 Individual Dynamics: From Trends to Risks 3 1.1 Backwardation, Contango and Commodity Risk Premium 9 1.2 Understanding Commodities’ Momenta 13 1.2.1 Persistence of Shocks in Commodities 18 1.2.2 The Nature of Momentum in Commodity Markets 20 1.2.3 Time Series Momentum and the Number and Nature of Regimes 32 1.3 Volatility to Returns Spillovers and Tail Events in Commodities 43 1.3.1 Spillover Effects in Commodity Markets 43 1.3.2 Twenty Years of Jumps in Commodity Markets 51 References 61 2 Cross-Asset Linkages 69 2.1 Common Risk Factors in Commodities 77 2.1.1 Literature Review 78 2.1.2 PCA and the Estimation of the Number of Common Components 80 2.1.3 Empirical Findings 82 2.2 Volatility Spillovers in Commodity Markets 90 2.2.1 The Volatility Spillover Index 96 2.2.2 Four Empirical Applications 98 References 110 Part II Commodities and the Business Cycle 115 3 The Reaction of Commodity Markets to Economic News 117 3.1 Measuring the Impact of Price Discovery on Asset Prices 117 3.2 Key Insights from the Academic Literature 118 3.3 Database of News 119 3.4 An Example: S&P 500, 10Y and USD 121 3.5 Commodity Indices 122 3.6 Dependence on the Business Cycle: NBER Recessions/Expansion Phases 123 3.7 Rolling Analysis 125 3.8 Preliminary Findings 128 3.9 Market-by-Market Analysis 129 3.9.1 Database for Commodity Prices 129 3.9.2 Precious Metals 130 3.9.3 Industrial Metals 132 3.9.4 Energy 135 3.9.5 Agricultural Commodities 138 3.10 Concluding Remarks 143 References 143 4 Economic Regimes and Commodity Markets as an Asset Class 145 4.1 Index Performances, the Fed and the NBER Crises 145 4.2 Measuring the Business Cycle 147 4.3 To Which Business Cycle are the Commodity Markets Related? 148 4.4 Commodity Performances Depending on the Nature of Each Economic Regime 155 4.5 Performance Analysis 160 4.6 Concluding Remarks 167 References 167 Part III Commodities and Fundamental Value 169 5 Cross-Commodity Linkages 177 5.1 A Primer on Granger Causality Testing and Cointegration 177 5.1.1 Granger Causality Testing 177 5.1.2 Cointegration without Structural Breaks 177 5.1.3 Cointegration with Structural Breaks 179 5.2 Dataset and Unit Root Test Results 181 5.3 Cointegration in Agricultural Markets 183 5.3.1 Literature Review 184 5.3.2 Results of Granger Causality Tests for Agricultural Products 188 5.3.3 Cointegration Analyses for Agricultural Products 189 5.3.4 Grains and Soft Commodities 190 5.3.5 Agriculture–Energy Linkage 196 5.4 Cointegration in Industrial Metals Markets 202 5.4.1 Literature Review 203 5.4.2 Results of Granger Causality Tests for Industrial Metals 204 5.4.3 Cointegration Analyses for Industrial Metals 204 5.5 Cointegration in Precious Metals Markets 208 5.5.1 Literature Review 209 5.5.2 Results of Granger Causality Tests for Precious Metals 211 5.5.3 Cointegration Analyses for Precious Metals 212 5.6 Cointegration in Energy Markets 219 5.6.1 Literature Review 220 5.6.2 Results of Granger Causality Tests for Energy Markets 222 5.6.3 Cointegration Analyses for Energy Markets 223 5.6.4 Petroleum Products 225 5.6.5 Oil and Gas Prices 231 5.7 Concluding Remarks 235 References 236 6 Cointegration with Traditional Asset Markets 241 6.1 Dataset and Unit Root Test Results 241 6.2 Cointegration Between the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 241 6.2.1 Literature Review 244 6.2.2 Results of Granger Causality Tests Between the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 245 6.2.3 Cointegration Analyses for the GSCI Sub-Indices, S&P 500 and US 10-Year Rate 246 6.3 Cointegration Between the GSCI Sub-Indices and Exchange Rates 254 6.3.1 Literature Review 254 6.3.2 Results of Granger Causality Tests Between the GSCI Sub-Indices and Exchange Rates 256 6.3.3 Cointegration Analyses for the GSCI Sub-Indices and Exchange Rates 257 6.4 Concluding Remarks 266 References 266 7 Cointegration with Industrial Production and Inflation 269 7.1 Dataset and Unit Root Test Results 269 7.2 Cointegration Between the GSCI Sub-Indices and Industrial Production 269 7.2.1 Literature Review 274 7.2.2 Results of Granger Causality Tests Between the GSCI Sub-Indices and Industrial Production 275 7.2.3 Cointegration Analyses for Industrial Production and Commodity Prices 276 7.3 Cointegration Between the GSCI Sub-Indices, Inflation and Monetary Indices 300 7.3.1 Literature Review 300 7.3.2 Results of Granger Causality Tests Between the GSCI Sub-Indices, Inflation and Monetary Indices 302 7.3.3 Cointegration Analyses for Commodities, Inflation and Monetary Indices 306 7.4 Concluding Remarks 320 References 321 Index 323

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Book SynopsisGentlemen Bankers investigates the social and economic circles of one of America's most renowned and influential financiers to uncover how the Morgan family's power and prestige stemmed from its unique position within a network of local and international relationships. At the turn of the twentieth century, private banking was a personal enterprise in which business relationships were a statement of identity and reputation. In an era when ethnic and religious differences were pronounced and anti-Semitism was prevalent, Anglo-American and German-Jewish elite bankers lived in their respective cordoned communities, seldom interacting with one another outside the business realm. Ironically, the tacit agreement to maintain separate social spheres made it easier to cooperate in purely financial matters on Wall Street. But as Susie Pak demonstrates, the Morgans' exceptional relationship with the German-Jewish investment bank Kuhn, Loeb & Co., their strongest competitor and also an important collaborator, was entangled in ways that went far beyond the pursuit of mutual profitability. Delving into the archives of many Morgan partners and legacies, Gentlemen Bankers draws on never-before published letters and testimony to tell a closely focused story of how economic and political interests intersected with personal rivalries and friendships among the Wall Street aristocracy during the first half of the twentieth century.Trade ReviewGentlemen Bankers is a window into a world that, for one fleeting moment, dominated American finance. By concentrating on the nonfinancial aspects of that world Pak greatly enriches our understanding of the entire era. -- John Steele Gordon * Wall Street Journal *Pak writes clearly and makes a strong case that the Morgan bank should be considered in its social as well as its economic context. -- Lawrence Maxted * Library Journal *This fascinating book presents the social history of America’s leading private banking house and analyzes the sources of its prestige and influence. Pak has written a persuasive and engaging volume and an excellent work of business history. -- Eric D. Hilt, Wellesley CollegeIn an era when anti-Semitism was widespread, why did WASP and Jewish bankers, who didn’t really like one another, often cooperate in investment banking syndicates? The answer, according to Susie Pak, is that they worked well together so long as their social lives were totally separate. She explores these and other aspects of the economic and social networks of these bankers in this provocative book. -- Richard Sylla, New York University

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Book SynopsisNicholas Ind is an associate professor at Kristiania University College, Oslo, and a partner in Equilibrium Consulting. He is a former director of the Design Business Association (UK), a member of the editorial board of the Journal of Brand Management. He was a founding member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience. Trade Review"Nicholas Ind and his colleagues have it exactly right when they show that great brands are sown and cultivated rather than manufactured. The next step is to make the best possible use of these insights: to let the human impulse to learn, co-operate, and live out our deepest values help create thriving businesses that address rather than worsen the world's most challenging problems." * Vincent Stanley, Director of Patagonia Philosophy, United States *"Bridging theory and practice, the writers of Branding Inside Out prove the vital role that employees play in building brands. This insightful book demonstrates that it is employees who create powerful experiences for customers and thus build strong brand value." * Professor Bernd Schmitt, Columbia University, New York *"Ind presents an imperative for internal branding as much more than clever communication. The book, through collaborators and exemplar cases, compellingly demonstrates that values, culture and engagement can empower employees to continuously recharge their brand passion and live the brand to create and co-create value for and with customers." * Bill Merrilees, Professor of Marketing, Griffith Business School, Australia *Table of Contents Chapter - 01: The Changing World of Internal Branding [Nicholas Ind]; Chapter - 02: Living Brand Orientation: How a Brand-Oriented Culture Supports Employees to Live the Brand [Holger J Schmidt]; Chapter - 03: Unleashing the Internal Fan Community through Brand-Oriented Leadership [Felicitas Morhart]; Chapter - 04: Bond Dickinson: Leading by Example [Erika Uffindell]; Chapter - 05: Internal Branding: A Roadmap to Brand Value Co-Creation [Fathima Saleem and Oriol Inglesias]; Chapter - 06: Transforming Brand and Culture at NN Group [Marije Scholma, Remco Barbier and Chris Kersbergen]; Chapter - 07: 'Living the CSR Brand': Model, Best Practices and Recommendations [Carsten Baumgarth]; Chapter - 08: Participation Builds the Brands: VSO’s People Brand [Nick Pullan and Hannah Gilman]; Chapter - 09: Living Brands: The Characteristics of Living Brand Companies [Rik Riezebos]; Chapter - 10: How adidas Attracts and Retains Talent [Steve Fogarty]; Chapter - 11: Internal Brand Management: Employees as a Target Group for Brand Management [Christoph Burmann and Rico Piehler]

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Book SynopsisMichael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and A Practical Guide to Entrepreneurship, all published by Kogan Page.Table of Contents Chapter - 00: Preface; Chapter - 01: First Thoughts and Foundations; Chapter - 02: Getting Orders, Making Profits; Chapter - 03: Controlling the Money; Chapter - 04: Raising the Money; Chapter - 05: Your Business Name and Legal Status; Chapter - 06: Business and the Law; Chapter - 07: Premises; Chapter - 08: Managing Operations; Chapter - 09: Financial Housekeeping, VAT and Tax; Chapter - 10: Employing People; Chapter - 11: Risk Management and Insurance; Chapter - 12: Sources Of Help; Chapter - 13: After a Successful Launch... Developing Your Firm; Chapter - 14: The PLG Programme For Growth

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Book SynopsisAttract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketTrade ReviewCovering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)Table of ContentsForeword xi Acknowledgments xv Introduction xvii Part I Inbound Marketing 1 Chapter 1 Shopping Has Changed . . . Has Your Marketing? 3 Who Moved My Customers? 6 Inbound in Action: Barack Obama for President 6 To Do 8 Chapter 2 Is Your Website a Marketing Hub? 9 Megaphone versus Hub 9 It’s Not What You Say—It’s What Others Say About You 10 Does Your Website Have a Pulse? 10 Your Mother’s Impressed, But . . . 11 Tracking Your Progress 13 Inbound in Action: 37Signals 14 To Do 15 Chapter 3 Are You Worthy? 17 Creating a Remarkable Strategy 17 Tracking Your Progress 19 Inbound in Action: The Grateful Dead 19 To Do 20 Part II Get Found By Prospects 21 Chapter 4 Create Remarkable Content 23 Building a Content Machine 23 Variety is the Spice of Life 24 You Gotta Give to Get 24 Moving Beyond the Width of Your Wallet 25 Tracking Your Progress 25 Inbound in Action: Wikipedia 26 To Do 27 Chapter 5 Get Found in the Blogosphere 29 Getting Your Blog Started Right 30 Authoring Effective Articles 30 Help Google Help You 32 Making Your Articles Infectious 33 Give Your Articles a Push 34 Starting Conversations with Comments 35 Why Blogs Sometimes Fail 36 The Gift That Keeps on Giving 36 Consuming Content with RSS 37 Subscribe to Relevant Industry Blogs 37 Contribute to the Conversation 38 Tracking Your Progress 39 Inbound in Action: Whole Foods 40 To Do 43 Chapter 6 Get Found in Google 45 Paid versus Free 45 A (Brief) Introduction to How Google Works 48 Picking the Perfect Keywords 50 On-Page SEO: Doing the Easy Stuff First 53 Off-Page SEO: The Power of Inbound Links 58 Black Hat SEO: How to Get Your Site Banned by Google 61 The Dangers of PPC 63 Tracking Your Progress 64 Inbound in Action: LinkedIn “Elite” 65 To Do 66 Chapter 7 Get Found in Social Media 67 Creating an Effective Online Profile 67 Getting Fans on Facebook 69 Creating Connections on LinkedIn 73 Gathering Followers on Twitter 77 Gaining Reach from Google+ 80 Being Discovered with StumbleUpon 82 Getting Found on YouTube 84 Tracking Your Progress 86 Inbound in Action: FreshBooks 87 To Do 89 Chapter 8 Visual Content 91 SlideShare 92 Visual.ly 92 Pinterest 93 Instagram 94 Snapchat 95 Vine 96 Chapter 9 Software and Tools as Content 99 Writing Code Instead of Text 100 Replace Humans with Machines 101 Provide a Next Step 102 Kill Bad Tools Quickly 102 Tools Don’t Market Themselves 103 Inbound in Action: Wealthfront 104 To Do 105 Part III Converting Customers 107 Chapter 10 Convert Visitors into Leads 109 Compelling Calls-to-Action 110 Mistakes to Avoid 113 Optimizing Through Experimentation 113 Tracking Your Progress 113 Inbound in Action: Google 114 To Do 114 Chapter 11 Convert Prospects into Leads 115 Landing Page Best Practices 115 Creating Functional Forms 119 Going Beyond the Form 122 A Word of Caution 122 Tracking Your Progress 123 Inbound in Action: Zappos 123 To Do 124 Chapter 12 Convert Leads to Customers 125 Grading and Scoring Your Leads 125 Nurturing Your Leads 128 Broadening Your Reach 129 Tracking Your Progress 131 Inbound in Action: Kiva 131 To Do 134 Part IV Make Better Decisions 135 Chapter 13 Make Better Marketing Decisions 137 Levels and Definitions 138 Campaign Yield 138 Tracking Your Progress 140 To Do 140 Chapter 14 Picking and Measuring Your People 141 Hire Digital Citizens 142 Hire for Analytical Chops 142 Hire for Their Web Reach 143 Hire Content Creators 145 Developing Existing Marketers 145 Tracking Your Progress 146 Inbound in Action: Jack Welch and GE 148 To Do 149 Chapter 15 Picking and Measuring a PR Agency 151 Picking a PR Agency 152 Tracking Your Progress 153 Inbound in Action: Solis, Weber, Defren & Roetzer 154 To Do 155 Chapter 16 Watching Your Competition 157 Tools to Keep Tabs on Competitors 157 Tracking Your Progress 158 Inbound in Action: TechTarget 159 To Do 161 Chapter 17 On Commitment, Patience, and Learning 163 Tracking Your Progress 164 Inbound in Action: Tom Brady 164 To Do 165 Chapter 18 Why Now? 167 Tools and Resources 171 Inbound.org 171 Advanced Google Search 171 Tracking with Site Alerts 173 Bonus: Entrepreneur’s Guide to Startup Marketing 175 Startup Marketing Checklist 175 18 Simple Tips for Naming a New Company 180 Insider Tips on Buying the Domain Name You Love 184 Get Inbound Certified! 187 Index 189

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Book SynopsisDo you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I'll just pay it safe? But what is safe? The factory job? The cubicle job? Factories all over have been converted to open spaces for startups.Trade ReviewAs business books go, it is hard to find anything that comes close to this in both style and feel-good factor, and it is well worth picking up. (Talk Business, August 2014) A good, practical introductory business book, with guidance for life in general as well (The Gateway, November 2014)Table of ContentsPreface ix 1 Business New and Old and New Again 1 2 The Wild Colors and the Solid Spine 13 3 Choose Your Own Adventure: Defining Success 25 4 Skill Building for Your Business Goals 35 5 Fall in Love with Not Knowing 51 6 Structure a Framework for Your Days 65 7 Are You an Employeepreneur? 77 8 Create Systems That Work for You 87 9 Are You a Solo or Small Business Owner? 99 10 Fall in Love with Not Knowing, Redux 113 11 Worship Obstacles and Challenges 129 12 Build Your Own Media Empire 139 13 Connect with Your Freaks 153 14 Own Everything 163 15 When It All Goes Wrong 175 16 Take Action! Fight Crime! Save the World! 183 Index 189

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Book SynopsisYou loved your college major. You worked hard to earn your degree. And now your day job doesnt fully use your education, engage your mind, or feed your soul. But there are still limitless opportunities to do intellectually serious workwork that will win you professional recognition, travel opportunities, and even publication in peer-reviewed journals. All you have to do is create your own academic opportunities, and ''Passion Projects for Smart People'' will show you exactly how to do it. The perfect career guide for the era of the Ph.D. barista, the underpaid adjunct, and the gig economy, ''Passion Projects for Smart People'' will help you take charge of your career and your life. Written by a high school science teacher who has done field work in six countries, published in professional journals, and worked with NASA, ''Passion Projects for Smart People'' details how to turn side projects into career-development opportunities. ''Passion Projects for Smart People'' shows you how to develop your own research and creative projects; form collaborations with universities and public agencies; apply for grants and professional experience opportunities; travel around the world for free; and develop your career as a teacher and mentor.

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Book SynopsisAntoine van Agtmael coined the term "emerging markets" and built a career and a multibillion-dollar investing firm centered on these surging economies that would, over time, supplant the West as engines of wealth and prosperity. The trend held for decades, but a few years ago van Agtmael and Alfred Bakker, a renowned European journalist, began seeing signs that the tide might be turning. For example, during a visit to an enormously successful chip company in Taiwan, the company's leaders told them that their American competitors were now eating their lunch. And Taiwan was not the only place giving them this message.Thus began a remarkable two-year journey to reassess the conventional wisdom that the United States and Europe are yesterday's story and to determine whether there something profound is happening that points the way to the creation of the next economy. In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places--those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off. Take Akron, Ohio, whose economy for decades was dependent on industries such as tire manufacturing, a product now made cheaply elsewhere. In Akron and other such communities, a combination of forces--including visionary thinkers, government initiatives, start-ups making real products, and even big corporations--have succeeded in creating what van Agtmael and Bakker call a "brainbelt." These brainbelts depend on a collaborative work style that is unique to the societies and culture of America and Europe, since they involve levels of trust and freedom of thinking that can't be replicated elsewhere. They are producing products and technologies that are transforming industries such as vehicles and transportation, farming and food production, medical devices and health care.For several decades, American and European industry focused on cost by outsourcing production to those emerging markets that can make things cheaper. The tide has now turned toward being smart, as van Agtmael and Bakker report, and the next emerging market, may, in fact, be the West.

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Book SynopsisWith an insider's view of the mind of the master, Mary Buffett and David Clark have written a simple guide for reading financial statements from Buffett's successful perspective. They clearly outline Warren Buffett's strategies in a way that will appeal to newcomers and seasoned Buffettologists alike. Inspired by the seminal work of Buffett's mentor, Benjamin Graham, this book presents Buffett's interpretation of financial statements with anecdotes and quotes from the master investor himself. Destined to become a classic in the world of investment books, Warren Buffett and the Interpretation of Financial Statements is the perfect companion volume to The New Buffettology and The Tao of Warren Buffett.

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Book SynopsisHow To Pick Quality Shares provides a three-step process for analysing company financial information to find good investments. The three steps boil down to finding quality companies, avoiding dangerous or risky companies, and not paying too much for companies? shares. Applying the in-depth techniques described here will give investors a better understanding of companies, and an edge over other investors, including professional investors and analysts.Phil Oakley, an experienced investment analyst and private investor, guides the reader step-by-step through these three stages:1. For the first step, he shows how to identify the kind of high-quality companies that are capable of being profitable investments over the long term. Important themes are how much a company earns on the money it invests, reliable measures of profit and the importance of cash flow.2. Next, he shows how to spot the dangers and risks that could lead to a company being a bad investment. Here the focus is on how to analyse debt, in particular hidden debt and pension fund deficits.3. Lastly, he shows how to value a company?s shares and determine what is a reasonable price to pay to invest in that company. Phil shows why some common shortcuts to valuing shares are not very useful and how to use cash profits to value shares more reliably.At each stage, Phil explains where the investor needs to look in company financial statements to get the information they need and how to analyse this information. Illustrative examples of analysis of real company financial statements are used throughout. If you have a company?s latest annual report and its current share price you have all the information you need to be a successful investor. How To Pick Quality Shares shows you how.Trade ReviewIdeal for both those who want to improve their investing skills and as an introduction to the wider topic. I can t think of any other book that makes looking at balance sheets seem almost interesting. As such, I strongly recommend it. This should be at the top of every investors reading list. --Matthew Partridge, MoneyWeek;Stick it on your shelf! This is an excellent first book from Phil Oakley... It is a worthy addition to any investment library. --Richard Gill, Master Investor

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Book SynopsisNewsweek hailed Paul Krugman as "a superstar among economists" and went on to praise Peddling Prosperity as "the best primer around on recent U.S. economic history." Others joined the chorus.

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Book SynopsisA practical guide to help introverts harness their natural gifts and entrepreneurial spirit   Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as “intrapreneurship” and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics --from managing fears and expectations and developing a growth mindset to networking, marketing, leadership skills, and community-building--informed by interviews with introverts who have created successful businesses without compromising their core personality.   Filled with fresh insights and actionable advice, this essent

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Book SynopsisTrade Review"John Campbell is one of the leading researchers and teachers in asset pricing. This remarkably clear and well-organized book is strong testimony to his expertise. I will use it often in my own research."—Kenneth R. French, Dartmouth College"John Campbell has given us the definitive course text on financial decision making and asset pricing. Every student and researcher in the field will want this masterful integration of decades of study on actual investor behavior and market equilibrium."—Darrell Duffie, Stanford University"John Campbell has long been a top researcher in the vibrant intersection of asset pricing and macroeconomics. This book provides an interesting and in-depth exposition of his take on the current state of this important area."—Eugene Fama, University of Chicago Booth School of Business"Written by a major contributor to the economics of financial markets, Financial Decisions and Markets is a comprehensive, insightful, and authoritative graduate-level introduction to asset pricing. This book stresses the interplay between theory, econometrics, and empirics, the hallmark of John Campbell's research. The critical analysis and problem sets stimulate readers to confront open questions at the research frontier. I plan to adopt this book in my PhD-level course."—George M. Constantinides, University of Chicago Booth School of Business

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Book SynopsisTrade Review"The authors conclude that the euro, in particular, will play a more consequential role in international reserves relative to the US dollar, while China’s renminbi will be slower to achieve acceptance."---Ian McLennan, Spear's Magazine"A readable and timely book." * Finance & Development *"How Global Currencies Work is an ambitious title that delivers fascinating analysis on the rise and fall of international currencies in the 20th century with some educated suggestions about their trajectories in the 21st."---Christopher Smart, Project Syndicate"The book gives readers an excellent introduction to the history of international reserve currencies over the past two centuries. . . . For those involved, whether at a national or international level, in government or in financial institutions, it will make compulsory reading."---Richard Parlour, Central Banking Journal"This volume offers a thrilling history of global finance over the past two centuries. It is very well written, marshals extensive new data and provides fascinating new insight into how global currencies work."---Ivo Maes, History of Economic Ideas

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Book SynopsisFor 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the perfect market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.The enlarged and substantially rewritten Maritime Economics uses historical and theoretical analysis as the framework for a practical explanation of how shipping works today. Whilst retaining the structure of the second edition, its scope is widened to include: lessons from 5000 years of commercial shipping history shipping cycles back to 1741, with a year by year commentary updated chapters on markets; shipping costs; accounts; ship finance and a new chapter on the return on capital new chapters on the geography of sea trade; tTrade Review'This is a splendid book, well illustrated, with plenty of technical explanation as to the hardware employed by this fascinating industry. It deserves to be at the elbow of all those who pretend to any knowledge of the amazing maritime world we cheerfully inhabit.' - Michael Grey, Lloyd's List Maritime Economics is an exceptionally well-written overview of the international shipping industry. - CHOICE Table of ContentsPart 1: Introduction to Shipping 1. Sea Transport in the Global Economy 2. The Economic Organization of the Shipping Market Part 2: Shipping Market Economics 3. Shipping Market Cycles 4. Supply, Demand and Freight Rates 5. The Four Shipping Markets Part 3: Shipping Company Economics 6. Costs, Revenue and Cashflow 7. Financing Ships and Shipping Companies 8. Risk, Return and Shipping Company Economics Part 4: Seaborne Trade and Transport Systems 9. The Geography of Maritime Trade 10. The Principles of Maritime Trade 11. Transport of Bulk Cargo 12. Transport of Specialised Cargoes 13. Transport of General Cargo Part 5: The Merchant Fleet and Transport Supply 14. The Ships that Supply the Transport 15. The Economics of Merchant Shipbuilding and Scrapping 16. The Regulation of the Maritime Industry Part 6: Forecasting and Planning 17. Maritime Forecasting and Market Research

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Book SynopsisTimely, compelling, and certain to be controversiala deeply researched study that reveals how companies and policy makers are hindering innovation-led growth Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity.Trade Review"Fredrik Erixon and Björn Weigel make a thought-provoking and refreshingly non-ideological argument that a bleak future lies ahead unless capitalism undergoes a shake-up."—Matthew Rees, Wall Street Journal"Erixon and Weigel know how to make their case seductive and entertaining. They describe the four horsemen of capitalist decline riding down innovation before it has any chance of reaching the wider world . . . liberally sprinkled with colourful examples . . . nourished with statistics. . . . The book is eloquent in laying out its thesis."—Peggy Hollinger, Financial Times"Faceless owners, risk-averse managers, globalisers and regulators are the villains of this book that challenges the idea that we are in an age of endless innovation. On the contrary, the authors point out, many innovations are more fun than fundamental."—Andrew Hill, "Best Books of 2016: Business," Financial Times"For a serious book of its kind on economics, one that attempts to bridge the divide between think-tank land and the general reader, The Innovation Illusion is unusually clear and leavened with popular culture references. The Smiths and James Joyce are both quoted. . . . This is an important book that diagnoses the extent of the economic problem and prescribes a strong dose of disruption."—Iain Martin, TimesEconomic stagnation afflicts the developed world, and the puzzle of slow productivity growth is the leading economic question of our age. Erixon and Weigel have developed a profoundly original and multi-faceted explanation rooted in the dead weight of corporate bureaucracy, with its striving for short-term profits and avoidance of risk, as well as government-created regulatory complexity and policy uncertainty. The book is concise, lively, full of examples, and deeply researched from sources that span economics and management science."Economic stagnation afflicts the developed world, and the puzzle of slow productivity growth is the leading economic question of our age. Erixon and Weigel have developed a profoundly original and multi-faceted explanation rooted in the dead weight of corporate bureaucracy, with its striving for short-term profits and avoidance of risk, as well as government-created regulatory complexity and policy uncertainty. The book is concise, lively, full of examples, and deeply researched from sources that span economics and management science."—Robert J. Gordon, Stanley G. Harris Professor in the Social Sciences, Northwestern University, and author of The Rise and Fall of American Growth Innovation is the life blood of the modern economy and our economies seem to be a litre or two short. This highly accessible book argues convincingly that the problems we are having with R&D is not the ‘R’ part, it is the ‘D’ part. We are not lacking invention, we are lacking the policy and competitive environment needed to turn new science into new, economically useful product and processes. This is an important and insightful read for all those concerned by big-picture economic problems."A very well written account of how corporate bureaucracy, rent-seeking and regulation are slowing the pace of innovation."—John Kay, Financial Times and author of Other People’s Money"Today's hidebound capitalism is throttling not just the west’s economic growth, but even the aspirations of its people. If dynamism is to be regained, argues this thought-provoking book, we must reject the rentier capitalism that masquerades as the real thing. This argument for a more dynamic market economy is not just challenging; it is also of huge importance."—Martin Wolf, Financial Times

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Book SynopsisA brilliantly illuminating and darkly comic tale of the ongoing financial and political crisis in America. The financial crisis that exploded in 2008 isn’t past but prologue. The grifter class—made up of the largest players in the financial industry and the politicians who do their bidding—has been growing in power, and the crisis was only one terrifying manifestation of how they’ve hijacked America’s political and economic life.Matt Taibbi has combined deep sources, trailblazing reportage, and provocative analysis to create the most lucid, emotionally galvanizing account yet written of this ongoing American crisis. He offers fresh reporting on the backroom deals of the bailout; tells the story of Goldman Sachs, the “vampire squid wrapped around the face of humanity”; and uncovers the hidden commodities bubble that transferred billions of dollars to Wall Street while creating food shortages around the world.

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Book SynopsisA New York Times Bestseller. A “fascinating” (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives.Trade Review"...set to be one of the zeitgeist works of 2014..." -- The Guardian"...an ambitious, engaging and at times terrifying vision of where modern technology is taking the human race...The authors may not have the solution to growing inequality, but their book marks one of the most effective explanations yet for the origins of the gap." -- The Economist"Brynjolfsson and McAfee started to lay out their vision of the challenges of the technological revolution more than three years ago. But their broadly optimistic book is still one of the best summaries of the debate about the impact of digital change on our future job prospects and prosperity." -- Andrew Hill, Best Books of 2014 - Financial Times"...a fascinating book..." -- Roger Bootle - The Telegraph"Crammed with analyses of everything from human–machine competition to the state of US education." -- Nature"...fascinating book..." -- John Lanchester - London Review of Books"The fear that robots will take over is, of course, as old as dystopian literature. The new and unheralded development is something called the Internet. This point is elegantly made in a suddenly ubiquitous new book called The Second Machine Age, by Erik Brynjolfsson and Andrew McAfee of the Massachusetts Institute of Technology." -- Evening Standard"...one of last year's most important books..." -- New Statesman"...influential..." -- The Observer"...it [The Second Machine Age] feels like a must-read for entrepreneurs, investors and policy makers." -- The Huffington Post"My favourite and most revealing book of the year was not a novel but a non-fiction publication... a book that throws you off-balance while reading. Different to other publications, it is not only a real analysis and well-researched perspective, but also utterly optimistic." -- The Art Newspaper"...brilliant new book." -- The Evening Standard"... the most influential recent business book..." -- The Economist

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Book Synopsis“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—The New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall. When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Stree

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Book SynopsisFor centuries the Bay of Bengal served as a maritime highway between India and China, and as a battleground for European empires, while being shaped by monsoons and human migration. Integrating environmental history and mining a wealth of sources, Sunil S. Amrith offers insights to the many challenges facing Asia in the decades ahead.Trade ReviewFascinating… Although several books have been written about the strategic and geopolitical significance of the Indian Ocean…there is little awareness of the cultural and historical ties that bind diverse nations bordering the bay. Amrith’s signal achievement is to bring these ties to light. In doing so, he gives voice—and an identity—to one of the most complex and culturally interesting regions of the world… Amrith’s excavation of this culture is painstaking and meticulous. He digs deep into the archives, drawing on journals, letters and official colonial records to assemble an account that dates back to the first millennium… The result of all this research is a textured biography of a region… This is a formidable work of scholarship… It is the sheer accumulation of information, and the multiple, interwoven strands in this profoundly interdisciplinary work, that yield such an impressive, multifaceted portrait… [A] remarkable book. -- Akash Kapur * New York Times Book Review *Sunil Amrith consolidates his reputation for intellectual sophistication, a good historian’s sensitivity to detail and a flair for large-scale tale-telling that produces work as page-turning as a novel. We are reminded that the Bay of Bengal, the world’s largest, long stood at the heart of global trade and imperial histories—the watery counterpart to the overland silk route that connected the Indian Ocean with Asia, Mediterranean societies and even South America via the flow of goods such as silver and pepper… Read this book for information, for convincing analytic nuance, as a humbling shake-up of one’s worldview, and as a series of heart-stopping tales. -- Caroline Osella * Times Higher Education *Sunil Amrith’s astonishingly researched and lyrically written book evokes and showcases the toils, trials and fortunes of millions of Indians who have made the turbulent expanse of water from Trincomalee, Chennai and Vishakhapatnam to Calcutta, Chittagong, Rangoon, Penang, Malacca and Singapore their karm-bhoomi over the last several centuries. Crossing the Bay of Bengal is, in a very real sense, a life of that Bay itself, as it was buffeted and regulated by the monsoon winds during the long Age of Sail, then harnessed by steamships from the 1870s. -- Shahid Amin * Indian Express *In refocusing on the Bay and restoring a Braudelian sweep to its history, this nicely written and meticulously researched study could prove as timely as it is instructive. -- John Keay * Literary Review *The highlight of this…book is the way Amrith introduces the bay’s early trade routes and encourages further reading into its ancient civilizations—from the medieval Hindu-Buddhist Srivijaya empire of Sumatra, who ruled much of Southeast Asia, to the powerful Chola (southern India) dynasty’s thriving China trade. Such accounts reveal vibrant ‘East-meets-West’ business communities where Arab, Indian and, later, European ships moored alongside Chinese junks for cloth, spices, opium and Mexican silver. Amrith brings these images to life with clear maps and thoughtful research, such as the observations of Portuguese apothecary Tomé Pires, who noted 84 languages ‘from the Middle East to China’ in early 16th-century Melaka. Equally engaging is the way Amrith portrays traders’ study of the bay’s monsoons, and how they intermarried with locals from across the bay to create hybrid cultures and architecture that embraced multiple beliefs and traditions. -- William Wadsworth * South China Morning Post *Admirably ambitious yet eminently readable, Crossing the Bay of Bengal is one of the most engaging works of history to come my way in a long time. -- Amitav Ghosh, writing at amitavghosh.comDespite its many familial, religious, and commercial linkages, perhaps because of its lack of a unifying political structure the region has too often been pushed into the shadows… The author weaves a richly vivid tapestry of a vast movement of people, principally South Indian laborers, sailing eastward across the bay to Burma, Malaysia, and Singapore… Rising sea levels are making new geographical patterns to which the low coastal lands of the Bay of Bengal are especially susceptible. Amrith remarks that the ocean has changed more in the last 30 years than in all of human history… Substantive and gracefully written. -- J. C. Perry * Choice *Amrith covers the historical background, the political and social world of the migrants, and the human suffering: the inhumanity of plantation life, disease and high mortality rates, and the aftermath of the crumbling of the European empires. -- Ravi Shenoy * Library Journal *Amrith uncovers new horizons in oceanic history as he sets sail with Tamil migrants across the turbulent waters of the Bay of Bengal. This exquisitely crafted book deftly traces the migratory patterns and cultural flows that connect South and Southeast Asia while demonstrating the power and limits of human agency in shaping the environmental destiny of the sea. -- Sugata Bose, author of His Majesty’s OpponentExquisitely crafted and exhaustively researched, this book will become a classic in global and oceanic history. Few studies of world history can rival the breathtaking interdisciplinary reach and sheer narrative splendor of this book. -- Isabel Hofmeyr, author of Gandhi’s Printing PressReading this book is pure joy. Beautifully written, with lyrical tenderness and subtle concern for the voices of migrants, Crossing the Bay of Bengal portrays the history of the Bay transformed over epochs, from medieval times to the present, in all its environmental, economic, social, and political complexity. -- David Ludden, author of India and South Asia: A Short History

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