Business, Finance & Law Books

Book SynopsisA Financial Times Best Business Book of the YearNamed one of 10 Best New Management Books for 2022 by Thinkers50"An advocate of sustainable capitalism explains how it's done" — The Economist"Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York TimesNamed as recommended reading by Fortune's CEO Daily"…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial TimesThe ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result.In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it.Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?Join the movement at netpositive.worldTrade ReviewNamed as one of "5 Books Entrepreneurs Should Read Immediately If Not Sooner" by Inc. magazineNamed one of the Best Books of the Year by BloombergNamed a top 10 Book of 2021 by Børsen"This is a book for our time, relevant to everyone who wants to make a difference." — Institute of Leadership and Management's EDGE Journal"…the greatest value of this book is in the practical detailed guidance" — Developing Leaders (IEDP)"The bottom line is that Net Positive clearly lays out the case that businesses should be able to do well by doing good. Drawing on the important example of Unilever during Polman's tenure, it's also a high-level guide for organizations to more aggressively contribute to combating climate change and inequality." — Charter"It makes a more optimistic case for courageous progressive companies and their leaders, who can offer practical, positive ways of tackling environment, social and governance issues." — Financial TimesAdvance Praise for Net Positive:"A wonderful rallying call to business leaders all over the world to step up to the greatest opportunity, and responsibility, of our time." — Sir Richard Branson, founder, Virgin Group"Net Positive will be pure heresy to all those who still subscribe to the failed dogma of shareholder primacy—which is exactly why we need it." — Arianna Huffington, founder and CEO, Thrive Global"A compelling and inspiring case that businesses can—and should—boost their bottom lines by contributing to their communities and protecting the environment." — Al Gore, 45th Vice President of the United States; Nobel Peace Prize winner; Chairman, Generation Investment Management"Carefully considered and deeply rooted in the real world of management." — Satya Nadella, Chairman and CEO, Microsoft"Don't call it a 'business book.' Net Positive fundamentally rethinks the way human beings—CEOs, politicians, and activists—can together reset our planet's trajectory." — Paul Hawken, author, Drawdown and Regeneration"Polman knows that when leading CEOs stand up for a more equitable world, governments are much more likely to do the same." — Ngozi Okonjo-Iweala, Director-General, World Trade Organization; Finance Minister of Nigeria, 2003–2006 and 2011–2015"Net Positive turns courage and principled action into an electrifying strategy for business success. It's powerful, persuasive, and unlike any other book you've read." — Ken Frazier, Executive Chairman, Merck

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Book SynopsisThe one book you need to make a difference in the world.Social innovation and social entrepreneurship are rising forces. As the extent of the world's systemic challenges becomes clear—from climate change to income inequality to food security to healthcare and beyond—more and more of the best and brightest will feel called to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.But it won't be easy: social innovation is complicated. Solutions require the active collaboration of constituents across the worlds of government, business, and nonprofits. Social innovators and entrepreneurs need a handbook to guide them on the journey to changing the world. This is that guide.Contributions from a who's who of the smartest thinkers and most experienced practitioners in the field provide the knowledge you need to succeed as a social innovator. Topics cover the waterfront, including: High-performance leadership as a driver of social change Design for extreme affordability Scaling social innovation Corporate decarbonization Social innovation and healthcare in the postpandemic world Donor-advised funds and impact investing Case studies from the field bring to life the challenges and opportunities social entrepreneurs and innovators face. Frontiers in Social Innovation is an essential volume for anyone who wants to use innovation and entrepreneurship to make the world a better place.Trade Review"This collection of essays by various Stanford leading lights and giants in the social impact investing field is a 'must read' for those in the impact investing space." — Impact InvestorAdvance Praise for Frontiers in Social Innovation:"Frontiers in Social Innovation arrives just in time as we confront the challenges facing a world recovering from the pandemic. This comprehensive, solutions-focused collection addresses the critical themes that leaders in all fields must tackle—whether they're social entrepreneurs, impact investors, nonprofit leaders, or corporate executives—as they pursue opportunities to shape innovations that will benefit society." — Darren Walker, President, Ford Foundation"As leaders from all backgrounds set out to tackle the myriad of complex challenges facing society, it is essential that we think critically about the trends and opportunities that social innovation provides. This book does so powerfully, through chapters written not only by some of the social impact field's leading scholars but also by the growing roster of stakeholders and practitioners from across sectors looking to drive social change. A go-to resource for seasoned entrepreneurs and aspiring change makers alike." — Jacqueline Novogratz, founder and CEO, Acumen"With change (and interconnection) both escalating exponentially, big-scale social change making must grow even faster. Social sector employment is already one-third bigger than all of government, and it is the fastest-growing part of society. This remarkable book wrestles thoughtfully and clearly with how this giant effort can best be designed and sustained." — Bill Drayton, founder and CEO, Ashoka"Essential reading, full of valuable insights and experiences for social innovators aspiring to achieve real change." — Sir Ronald Cohen, Chairman, Global Steering Group, Impact Investment

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Book SynopsisA year of HBR's essential thinking on tech—all in one place.From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisMake yourself heard.Having your voice heard at work can be challenging, whether you're confronting a colleague about an inappropriate comment or trying to avoid being talked over by a male peer. But you can find ways to raise issues without raising your voice.Speak Up, Speak Out provides the research, advice, and practical tips you need to address issues large and small. From talking about sexual harassment to handling microaggressions to breaking through subconsciously gendered conversational patterns, you'll find the insight and sample language you need to be heard.This book will inspire you to: Address and redirect an inappropriate conversation Step in when you witness questionable behavior Break ingrained conversational habits like apologizing and complimenting Deal with interrupters and those who habitually speak over others The HBR Women at Work Series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name and related articles, stories, and research, these books provide inspiration and advice for taking on issues at work such as inequity, advancement, and building community. Featuring detailed discussion guides, this series will help you spark important conversations about where we're at and how to move forward.

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Book SynopsisA cutting-edge, relentless, objective approach to inclusion.Companies spend billions of dollars annually on diversity efforts with remarkably few results. Too often diversity efforts rest on the assumption that all that's needed is an earnest conversation about "privilege." That's not enough. To truly make progress we need to stop celebrating the problem and instead take effective steps to solve it.In Bias Interrupted, Joan C. Williams shows how it's done, and, reassuringly, how easy it is to get started. One of today's preeminent voices on inclusive workplaces, Williams explains how leaders can use standard business tools—data, metrics, and persistence—to interrupt the bias that is continually transmitted through formal systems like performance appraisals, as well as the informal systems that control access to career-enhancing opportunities. The book presents fresh evidence, based on Williams's exhaustive research and work with companies, that interrupting bias helps every group—including white men.Comprehensive, though compact and straightforward, Bias Interrupted delivers real, practical value in an efficient and accessible manner to an audience that has never needed it more. It's possible to interrupt bias. Here's where you start.Trade Review"Smart, insightful and written for top executives…" — Forbes"Bias Interrupted is well written and thoughtful. Education leaders can reflect on universal institutional practices and work to improve the environment for their staff, which will improve the outcomes for our students." — School Administrator (AASA, American Association of School Administrators)"Topped off with several chapters directed separately at CEOs, chief diversity officers and human resources heads, and managers looking to meet DEI goals, Bias Interrupted tackles a complex and often contentious subject and packs a tremendous amount of research, evidence, strategy, and good old straight talk." — Civil Engineering (ASCE)"…a clear and convincing guide for how to systematically attack bias in your organization's practices." — Charter"This book is a data-filled resource for talent development professionals involved in advancing diversity, equity, and inclusion efforts at their organizations." — T+D Magazine"This brief book, with the bold promise of its subtitle, can do more for true "diversity" in businesses, universities and community programmes than all the well-meaning workshops designed to teach people what racists and sexists they are and how important diversity is." — TLS (The Times Literary Supplement)Advance Praise for Bias Interrupted:"How do you move DEI from acronym to action? Joan Williams shines the light on the realities of the modern workplace and how small but important steps can usher in real change." — KATIE COURIC, award-winning former ABC News journalist; former cohost, NBC's Today show; former anchor, CBS Evening News; New York Times bestselling author, The Best Advice I Ever Got; and founder, Katie Couric Media"Bias Interrupted could not be more valuable or more timely. This book is a godsend. It's a deeply researched blend of evidence and practical, actionable advice." — ANNE-MARIE SLAUGHTER, CEO, New America"Joan Williams's groundbreaking approaches deftly deploy leading-edge research insights across real-world organizational terrains. Bias Interrupted captures the pragmatic and actionable approach that enabled us to move the needle on advancing diversity and belonging." — MELISSA THOMAS-HUNT, former Global Head of Diversity and Belonging, Airbnb"Professor Williams is a unicorn. A researcher, policy maker, and visionary, she offers hope for the future with a blueprint for change in the present using context from the past. This is a must-read for any leader eager to create an equitable workplace and a first-mover advantage in a postpandemic world." — EVE RODSKY, author, Fair Play"Common sense. Clarity. Joan Williams brings a refreshingly actionable and necessary point of view to the poorly understood world of diversity, equity, and inclusion." — ABIGAIL DISNEY, film producer, philanthropist, and social activist

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Book SynopsisWhat will you do when your AI misbehaves?The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk?Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn't explain why the black box made the decision it did.In this environment, AI ethics isn't merely an academic curiosity, it's a business necessity. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale.And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman's clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling the big three ethical risks with AI—bias, explainability, and privacy—and tells you what to do (and what not to do) to mitigate them.With practical approaches to everything from writing a strong statement of AI ethics principles to creating teams that effectively evaluate ethical risks, Ethical Machines is the one guide you need to ensure your AI advances your company's objectives instead of undermining them.Trade ReviewAdvance Praise for Ethical Machines:"Finally! A book that demystifies how to responsibly manage AI and does it in an engaging, succinct, and practical way. This is a must-read for anyone embarking on a machine learning journey. Blackman is a true expert in AI ethics, and this book is an indispensable resource." — Siobhan Hanna, Managing Director, AI Data Solutions, TELUS International Artificial Intelligence"An excellent read that turns a complex topic into understandable and actionable components. Business leaders need to understand that AI ethics isn't just hand-waving. It poses real risks to brand and profit. Fortunately, Blackman is outstanding at laying out how you should think about AI ethics and the steps you should take." — Joel Shapiro, Professor, Kellogg School of Management, Northwestern University"Reid Blackman's new book, Ethical Machines, is a fresh contribution to the complex challenge of putting AI ethics into practice. Using vivid examples and accessible storytelling, Blackman introduces an actionable framework for comprehensive ethical risk management that will help companies avoid critical pitfalls as they incorporate AI into their products and processes." — Cara LaPointe, PhD, Codirector, Johns Hopkins Institute for Assured Autonomy; author, The Blockchain Ethical Design Framework"Companies of all stripes are increasingly looking to use AI and hoping to build it ethically and responsibly. In this charming book, Reid Blackman provides practical guidance to turn these hopes into a reality." — David Danks, Professor, Data Science & Philosophy, University of California, San Diego

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Book SynopsisGender equity can't happen without racial equity. We need Shared Sisterhood.Bias persists in organizations and society. Despite efforts that have been made in the last few decades, gender and racioethnic equity still hasn’t been achieved. What's worse, Black, Indigenous, Asian, and Latina women are being held back more than their White counterparts.We need to change how we strive for equity. We must move beyond individual solutions toward collective action, where people from historically power-dominant and marginalized groups work together, so that all women experience the benefits of professional growth and equity. We need Shared Sisterhood, and anyone, regardless of gender, can join in.Professor Tina Opie first started Shared Sisterhood as a movement to drive gender and racial equity in organizations. Since then, she and professor Beth A. Livingston have worked together to spread the word to leaders across organizations, with thousands of followers joining the cause. In this book, they explain how to use vulnerability, trust, empathy, and risk-taking to build Shared Sisterhood and break down three key parts of the process: Dig into your own assumptions around racioethnicity, gender, and power Bridge the divide between women of all backgrounds through authentic relationships Advance all women across the organization and beyond Balancing a mix of history, research, and real-life examples—including the authors' own experiences—this book encourages everyone to join Shared Sisterhood and advance equity for all.Trade ReviewNamed one of the 10 Best Business Books of 2022 by Forbes"Readers aiming to create equality at work will find great takeaways here." — Publishers WeeklyAdvance Praise for Shared Sisterhood:"A hopeful and inspiring work that shows us what can be accomplished when White women choose solidarity with their Black sisters." — Robin DiAngelo, author, White Fragility and Nice Racism"If you, like millions of us, desperately wish to find a way to understand each other, bridge our gaps, and work together toward creating a kinder, safer, and more equitable world for everyone, Shared Sisterhood is the way forward." — Amy Cuddy, social psychologist; bestselling author, Presence"In this powerful book on how to build bridges across race and gender divides, Opie and Livingston share actionable advice for handling difficult conversations with compassion and vulnerability—and advancing structural and cultural change in your workplace." — Adam Grant, #1 New York Times bestselling author, Think Again; host, TED WorkLife podcast"Grounded in the power of partnership of heart, mind, and soul of women, Shared Sisterhood offers a novel approach for overcoming the diversity challenges organizations face." — Tsedal Neeley, Naylor Fitzhugh Professor of Business Administration and Senior Associate Dean for Faculty Development and Research, Harvard Business School; author, Remote Work Revolution; coauthor, The Digital Mindset"Shared Sisterhood is a blueprint for how women can work together across fraught divides and establish new models of collaboration that have the potential to change the workplace and our lives." — Mehret Mandefro, CEO, Truth Aid Media"Opie and Livingston make a deeply compelling case for the importance of authentic connection between people—and offer a clear, actionable pathway for how we get there as leaders and change makers, one powerful step at a time." — Frances Frei, professor, Harvard Business School; author, Unleashed"Shared Sisterhood provides a step-by-step guide on how to heal relationships across racial differences and use those relationships to form the basis of collective action and actual change. This book is a must read." — Minda Harts, author, The Memo, Right Within, and You Are More Than Magic

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Book SynopsisBestselling authors and cohosts of the TED podcast Fixable, Frances Frei and Anne Morriss reinvent the playbook for how to lead change—with a radical approach that moves fast, builds trust, and accelerates excellence.Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. A certain amount of wreckage is the price we have to pay for inventing the future.Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company. Helping executives and entrepreneurs solve their toughest problems over the past decade, Frei and Morriss learned that the trade-off between speed and excellence is false. The best change leaders solve hard problems with fierce urgency while making their organizations—employees, customers, and shareholders—even stronger. They move fast and fix things.Based on their work with fast-moving companies such as Uber, Riot Games, and ServiceNow, Frei and Morriss reveal the five essential steps to moving fast and fixing things. You'll learn to: Identify the real problem holding you back Build and rebuild trust in your company Create a culture where everyone can thrive Communicate powerfully as a leader Go fast by empowering your team With a one-week plan to fix your problems on a fast cycle time of one step per "day," this book is your guide to maximizing impact and reinventing your approach to change. By the end of the week, you won't just have a road map for solving your company's toughest problems—you'll already be well on your way, improving your company at exhilarating speed.Trade Review"Publishers release books on change management topics every year. Move Fast & Fix Things stands out for being concise, practical, comprehensive and optimistic. Frei and Morriss enliven the material by speaking to the reader directly and including wit and humor throughout the book." — The CEO Magazine"Move Fast & Fix Things is one of those gems in the business/leadership category that has something for everyone who wants an approach to discovering and solving office problems. It is also an enjoyable read!" — Kiplinger's Personal FinanceAdvance Praise for Move Fast and Fix Things:"Frances Frei and Anne Morriss are the real deal and offer a fresh, new take on the most important leadership challenges of our time: making big change happen, building organizations where everyone can rise, and solving hard problems when the clock is ticking . . . loudly." — Tyra Banks, supermodel turned entrepreneur; founder, SMiZE & DREAM"This hands-on playbook shows readers how to accelerate change and transform organizations while also nurturing a culture of trust, inclusivity, and collaborative problem-solving. It's an essential resource for any leader looking for the inspiration and tools to lead their team to new levels of excellence." — Kathleen Hogan, Executive Vice President and Chief Human Resources Officer, Microsoft"In Move Fast & Fix Things, Frei and Morriss have given us a masterpiece on trust, leadership, and business. This is required reading for anyone who wants to build audacious, high-performance cultures." — Bill McDermott, Chairman and CEO, ServiceNow"Speed wins, but only if you pair it with strategy, trust, and respect for everyone on the court. Frei and Morriss have generously shared the road map for how to move fast while also excelling as teams and organizations." — Nadia Rawlinson, Operating Chairman, Chicago Sky (WNBA)"Move Fast & Fix Things invites us into a conversation all leaders should be having: how to create the conditions where people can truly, sustainably thrive." — Becky Schmitt, Executive Vice President and Chief People Officer, PepsiCo"Frances Frei and Anne Morriss have produced a fun, super-practical, step-by-step guide to leading lasting change at speed." — Hubert Joly, Senior Lecturer, Harvard Business School; former Chairman and CEO, Best Buy; and author, The Heart of Business"With Move Fast & Fix Things, Frei and Morriss have done the unthinkable: they've written a book that will make you look forward to Mondays." — Meena Harris, founder and CEO, Phenomenal Media"The Frei/Morriss team has delivered again! Move Fast & Fix Things is a remarkable, insightful book that will help you accelerate change inside your organization while simultaneously building trust and unleashing the potential of your people. I highly recommend this leadership masterpiece." — Stephen M. R. Covey, bestselling author, The Speed of Trust"Frei and Morriss have rewritten the playbook for change. Toss out The 8 Steps, forget the 7-S Framework, and get ready to discover the fastest path to renewing your organization. With a clear plan for how to spend your Monday through Friday, they make it easy to keep it all straight. But what matters most is that you start today. Full of engaging stories and unexpected insight, Move Fast & Fix Things will not disappoint the growing number of fans of this amazing duo." — Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Right Kind of Wrong"Frei and Morriss are masters of positive organizational change, and Move Fast & Fix Things is a practical guide to doing just that. It's hard to find accessible, easy-to-apply advice on leading change, and I couldn't recommend the book more. A great companion to Unleashed.” — Claire Hughes Johnson, former Chief Operating Officer and current Corporate Officer and Adviser, Stripe"Frei and Morriss's values of 'trust' and 'moving fast' are critical in any thriving environment. Their advice is invaluable to anyone trying to make an impact at work." — Marc Lore, serial entrepreneur; founder, Chairman, and CEO, Wonder"Move Fast & Fix Things unlocks the secret to leading change that lasts without sacrificing speed. This revolutionary guide equips leaders with the tools to solve their toughest problems, create a high-performance culture, and communicate powerfully—all while maintaining an exhilarating speed." — Sarah Pfuhl, New York–based Global General Counsel for Litigation, Regulatory Enforcement, and Investigations"Frei and Morriss have a habit of blowing your mind with the most strategic insights while giving you practical, tangible ideas you can use in tomorrow's staff meeting. I give this book to everyone in my life who's trying to build organizations that will not only endure but also flourish and prosper in a future defined by speed, uncertainty, and limitless possibility." — Dara Treseder, Chief Marketing Officer, Autodesk

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Book SynopsisThe inside story of an unprecedented feat of science and business.At the start of 2020, Moderna was a biotech unicorn with dim prospects. Yes, there was the promise of its disruptive innovation that could transform medicine by using something called messenger RNA, one of the body's building blocks of life, to combat disease. But its stock was under water. There were reports of a toxic work culture. And despite ten years of work, the company was still years away from delivering its first product. Investors were getting antsy, or worse, skeptical.Then the pandemic hit, and Moderna, at first reluctantly, became a central player in a global drama—a David to Big Pharma's Goliaths—turning its technology toward breaking the global grip of the terrible disease. By year's end, with the virus raging, Moderna delivered one of the world's first Covid-19 vaccines, with a stunningly high rate of protection. The achievement gave the world a way out of a crippling pandemic while validating Moderna's technology, transforming the company into a global industry power. Biotech, and the venture capital community that fuels it, will never be the same.Wall Street Journal reporter Peter Loftus, veteran reporter covering the pharmaceutical and biotech industries and part of a Pulitzer Prize–finalist team, brings the inside story of Moderna, from its humble start at a casual lunch through its heady startup days, into the heart of the pandemic and beyond. With deep access to all of the major players, Loftus weaves a tale of science and business that brings to life Moderna's monumental feat of creating a vaccine that beat back a deadly virus and changed the business of medicine forever.The Messenger spans a decade and is full of heroic efforts by ordinary people, lucky breaks, and life-and-death decisions. It's the story of a revolutionary idea, the evolution of a cutting-edge American industry, and one of the great achievements of this century.Trade Review"This book offers a fascinating view inside the company behind the vaccine." — CHOICE, the publication of the American Library Association"Mr. Loftus' book is an easy and great read for anyone interested in science and business." — Business Standard"Wall Street Journal reporter Peter Loftus provides the inside track on the company in The Messenger, an engagingly pacy yet detailed narrative that traces the scientific origins of the Moderna story through the various dramas that led to the licensing of the vaccine in December 2020." — The Irish Times"Offers readers an inside view of the company's ascent from secretive startup to one of the most valuable health care companies in the world." — Science magazine"Based on nearly 300 interviews with more than 150 people, including Moderna employees, co-founders, members of the company's board and investors past and present, the book tells the story of the bet Moderna made on developing a vaccine for Covid-19." — Financial Times"Wall Street Journal reporter Loftus charts in his captivating debut Moderna's spectacular rise from a small biotech company with "no products [and] no profits" in 2018 to a key player in the race for a Covid-19 vaccine." — Publisher's Weekly"A satisfying look at how a smart business can both identify opportunity and do well by doing good." — Kirkus ReviewsAdvance Praise for The Messenger:"The Messenger delivers a riveting account of Moderna's unprecedented quest to develop a vaccine against Covid-19. With deep reporting and clear writing, Loftus compellingly chronicles the high-stakes drama behind one of the most important science-business stories of our time." — Ron Winslow, former Deputy Bureau Chief, Health and Science, and award-winning medical reporter, the Wall Street Journal"Peter Loftus's new book is an in-depth look at how a controversial startup whose vaccine was one of the few miracles of the pandemic rose from nothing to a company that at its peak was valued at over $200 billion. The book is part business story, part science story, and entirely a story of people who wouldn't entertain the notion of failure." — Bethany McLean, contributing editor, Vanity Fair; columnist, Thomson Reuters; and coauthor, New York Times bestselling author, All the Devils Are Here"The Messenger is a compelling, page-turning story of the development of the mRNA vaccine for Covid-19 by a collaboration between Moderna and scientists at the National Institutes of Health. Given the incredible importance of mRNA vaccines in combating both Covid-19 and other pathogens in the future, this well-written, accessible, and exciting narrative is a must-read." — Monica Gandhi, MD, MPH; Professor of Medicine and Associate Division Chief, HIV, Infectious Diseases, and Global Medicine, University of California, San Francisco

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Book SynopsisBuild a mentally healthy workplace.Mental health is just as important as physical health. Yet being honest about depression, anxiety, and other psychological conditions at work can feel risky—and hasn’t always been welcome. How can you ensure that you and your colleagues feel as though mental health is supported at the office?The HBR Guide to Better Mental Health at Work contains practical tips and advice to help you bring mental health out of the shadows and into everyday conversations. You'll learn how to: Build habits to support your mental health Stay productive even when you're not feeling like yourself Talk about mental heath with peers and managers Reach out to someone who might be struggling Consider the impact of intersectionality Offer the benefits people really need Fight the stigma and reduce shame Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisFind a way to work that works for you.The 9-to-5 office routine no longer exists. Many employees have the option to work anywhere, any time. But how do you find the flexible arrangement that's right for you? And how do you manage a team when they're all working in different places and on different schedules?The HBR Guide to Managing Flexible Work is filled with practical tips and advice to help you and your team stay productive and connected, no matter when or where you work. You'll learn how to: Set a flexible work schedule that meets your needs Remain connected and visible Get more done—in less time Make the most of hybrid meetings Keep your team engaged, both in person and virtually Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisMake the connections that will help you succeed—and advance faster.Networking doesn't stop once you've landed the job. Building a high-quality, diverse network is key to learning and growth, influencing others, and launching your ideas. But how do you move beyond small talk and cold emails to building a network that is strategic and effective, made up of authentic relationships?The HBR Guide to Smarter Networking will give you the tools you need to connect confidently, get your initiatives off the ground, and move up in your career.This guide will help you: Make great first impressions Connect better at conferences—in-person or virtual Reach out to find your next job Overcome obstacles to building your network Avoid networking burnout Keep your network healthy over the long haul Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisReinvent your organization for the hybrid age.Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning.Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisNamed one of "10 Must-Read Career and Leadership Books For 2022" by ForbesThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.Trade ReviewNamed one of The Best Leadership Books of 2022 by LeadershipNow.comNamed one of the Top 20 Leadership Books of 2022 by The Next Big Idea Club"This is a concise management handbook from someone who has spent a career analysing business strategies." — Financial TimesNamed one of the "12 Hot Nonfiction Books to Read This Summer" by Adam Grant, Wharton Professor and bestselling author"Martin offers succinct examples of how challenging the received wisdom and taking a different approach might be worthwhile than continually trying the same thing and failing to see the results they expect." — Forbes"…no matter what kind of business, or what size company, you are in, there will be something of interest and actionable insight here for you." — Porchlight BooksAdvance Praise for A New Way to Think:"Please, please do not 'read' A New Way to Think. Ingest it, immerse yourself in it—head and, especially, heart. It is spot-on and, if applied assiduously, I guarantee it will change your life, the lives of those you work with, and the community in which you work." — Tom Peters, management guru; bestselling author, In Search of Excellence"Roger Martin has an undeniable gift for simplifying the complex and nuanced scenarios of management and strategy down to the main thing. A framework for thinking through the most common problems with a new lens." — Julia Hartz, cofounder and CEO, Eventbrite"Like a day with a great mentor, this book burns through trendy management pablum to give readers the hidden truths and timeless questions their organization really needs to reach its potential. An essential how-to guide." — Zachary First, Executive Director, Drucker Institute"Rather than replacing traditional models with better models, I favor Roger Martin's underlying proposition in this book, which is to replace traditional ways of thinking with new ways of thinking. New ways of thinking must shift from centering around the organization to centering around human value." — Zhang Ruimin, founder and Chairman, Emeritus, Board of Directors, Haier Group"Waze for executive leadership. Through succinct and entertaining vignettes, Roger Martin helps you navigate the terrain, make the right choices, and avoid falling victim to common mistakes. An important read for anyone leading an organization!" — Stephanie Cohen, Global Cohead, Consumer and Wealth Management, Goldman Sachs"In order to stay nimble and competitive, you need to challenge your most basic assumptions on the best way to do business. No one does this more insightfully than Roger Martin. Read A New Way to Think to help you survive and thrive as a leader." — Alex Osterwalder, cofounder, Strategyzer; bestselling coauthor, Business Model Generation"In A New Way to Think, Roger Martin unpacks why so many cherished frameworks in business aren't working and gives us smarter alternatives." — Drew Houston, CEO, Dropbox

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Book SynopsisIn the new world of hybrid work and AI, one thing is clear: the war for talent is over—and talent won.With sparsely populated offices and people working from wherever they are, and with AI emerging everywhere in business and dominating headlines, our work lives have undergone a remarkable transformation, seemingly overnight. But the reality is that for years the ever-growing digital wave has been breaking down organizational boundaries and increasing the adoption of open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"—or get left behind.In this eye-opening, essential guidebook, John Winsor and Jin Paik, with their work at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now many are freelancing for multiple companies or are starting small businesses, challenging hiring managers as never before amidst a transformed workforce. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work: what, where, when, and at what price.How can companies adapt? The key, the authors argue, is shifting to a more distributed idea and structure of collaborative work. The authors call this a networked organization, where talent is culled from both inside and outside the organization and viewed through a single lens—as a global ecosystem that can be tapped as needed.With rich stories, keen insights, and an abundance of practical advice, Winsor and Paik provide a new framework and operating model for transforming your organization into a talent-orchestrating, problem-solving machine.Trade ReviewAdvance Praise for Open Talent:"By harnessing global talent, organizations can access diverse perspectives, expertise, and creativity at an unprecedented scale. This book serves as an indispensable resource for leaders navigating this new frontier as AI and other disruptive technologies continue to redefine work." — From the foreword by Karim R. Lakhani, professor, Harvard Business School; coauthor, Competing in the Age of AI"When it comes to open talent, Winsor and Paik have lived the concepts, tested the pilots, and ultimately created the model for how organizations succeed. Their research and firsthand experience give you a front-row seat to the lessons learned while also providing you with an actionable framework to bring to your own organization." — Jason Crusan, former Director, Advanced Exploration Systems (AES) Division, Human Exploration and Operations Mission Directorate, National Aeronautics and Space Administration (NASA)"Open Talent is a guidebook to the future of work and a must-read for CEOs, entrepreneurs, and managers seeking to navigate this new world." — Richard Florida, author, The Rise of the Creative Class"This book is an urgent and timely read that provides the groundbreaking road map for the open talent revolution." — Tsedal Neeley, professor, Harvard Business School; author, Remote Work Revolution; and coauthor, The Digital Mindset"The future of work is here, and Open Talent provides a practical and cogent manual for succeeding in it. CEOs and other leaders who ignore the trends and truths Winsor and Paik convincingly lay out do so at their peril." — Jerry Colonna, CEO, Reboot; author, Reunion: Leadership and the Longing to Belong"In an age where information travels at the speed of light, Winsor and Paik make clear how businesses today can harness the power of talent from every corner of the world. Open Talent is a road map for any organization looking to thrive in the twenty-first century." — Jonah Berger, author, Contagious: How to Build Word of Mouth in the Digital Age"If you can do your job from Boulder, it can be moved to Bangalore. If you want answers to some of the most-often-asked business questions since the pandemic—on how to work with a remote and globally distributed talent base—you'll find them here." — Scott Galloway, Professor of Marketing, NYU Stern School of Business; bestselling author, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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Book SynopsisPush through when procrastination calls.Some days you're on fire at work; other days you're burned out and easily distracted. How can you maintain your drive, make consistent progress, and expend your energy wisely?This book will help you identify what's behind your flagging engagement and productivity—and provide the expert research and advice on what to do about it.This volume includes the work of: Annie McKee Heidi Grant Shawn Achor Elizabeth Grace Saunders How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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Book SynopsisThe crypto era has arrived, and business will never be the same.Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisA research-based look at a growing phenomenon—companies allowing their employees to work from anywhere in the world—and how those who adopt this model can boost talent, innovation, and productivity.In recent years, companies in a wide range of industries have adopted radically flexible work policies that allow employees and teams to work from anywhere (WFA), untethered to a physical office. The leaders at these companies understand that geographic flexibility is a competitive advantage: a way to attract and retain high-quality and diverse talent at a global scale. If other companies want to find and keep the very best talent, they must embrace WFA.In The World Is Your Office, Harvard Business School professor Prithwiraj Choudhury takes readers inside the companies at the forefront of this growing phenomenon—from startups to bigger, more traditional organizations—while offering leaders a playbook for implementing a variety of WFA policies they can tailor to their own needs. This includes: Using WFA as a means of hiring and retaining the best talent in your field Best practices for meeting the challenges of managing a WFA team or workforce, including ways to build community, improve communication, and share knowledge Understanding how AI and automation are extending WFA to manufacturing and other deskless settings Case studies of companies that have implemented WFA to great effect Filled with smart insights and in-depth examples, and inspired by a decade''s worth of pioneering research, The World is Your Office will help leaders attract superior talent, boost innovation, and improve productivity and diversity.

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Book SynopsisAn essential work on teams—now updated with new research and tools and a new preface—X-Teams shows how an externally focused team model is the key to fueling innovation and your organization's success.You build a team around top-notch talent. The team members work well together; they're committed to the mission and are highly motivated to perform. Yet the results are disappointing. You're not seeing creativity and flexibility. You're not getting breakthrough ideas."Good" teams build camaraderie, confidence in their abilities, and a solid process for working together. But these internal dynamics—while positive in themselves—can create a wall between the team and the outside world. And that wall can prevent the team from adapting to change and delivering value to the organization.In this updated, streamlined edition, with a new preface and practical tools, Deborah Ancona and Henrik Bresman describe an externally focused team model—the x-team—that is even more relevant today than when it was first introduced. With their distinctively flexible membership and leadership structure, x-teams continuously reach outward to fuel the innovation process.With new examples and research from organizations such as Microsoft, Takeda, and the Museum of Modern Art, Ancona and Bresman show you how to build x-teams that: Keep pace with shifts in markets, technologies, cultures, and your competition Innovate by moving quickly from generating ideas to executing and diffusing them throughout your organization Employ "distributed leadership" to unlock crucial information, expertise, and new ways of working together—wherever these qualities reside, whether within or outside your company In an increasingly complex and ever-changing world, where adaptability and creativity are paramount to an enterprise's success—and even its survival—X-Teams is your handbook for winning.Trade ReviewAdvance Praise for the Updated Edition of X-Teams:"The authors succeed in conveying the importance of wide-ranging exploration and teamwork as essential for innovation." — Financial Times"The authors dive into the nitty-gritty details of engineering a better team." — Time.com"X-teams are the answer to performing in today's turbulent world. They enable organizations to move from strategy to implementation and from bureaucracy to innovation, creating value and profitable growth. The key is to combine external outreach to all stakeholders with an internal focus on creating a safe, disciplined, and learning culture." — Alan Mulally, former CEO, Boeing Commercial Airplanes; former CEO, Ford Motor Company"When X-Teams was first written, Ancona and Bresman were prescient, well ahead of their time. They understood the changing landscape of teamwork and what it meant long before it was clear. Now, this terrific book is even better: well-researched, packed with engaging stories, and immensely practical." — Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Right Kind of Wrong"A game-changing book. X-Teams provides a compelling case for the importance of combining a sharp external focus with robust internal processes to overcome inertia and unlock transformational outcomes. The authors' practical framework is both insightful and actionable, and their real-world examples demonstrate the power of this approach." — Elcin Barker Ergun, CEO, Menarini Group"While strong internal cohesion and alignment are key to team success, it's crucial for team leaders at every level to have the humility and vigilance to look outward. X-teams spread leadership across the organization and facilitate learning and coordination within and across boundaries. This is a must-read for anyone trying to accelerate innovation." — Jerry Ng, founder and Chairman, Bank Jago"There are teams and there are x-teams. X-teams combat our inward-facing tendencies, opening our minds to the diversity and power of the world around us. They have helped us at Takeda R&D to increase our external learning and partnering. Use them as a tool to transform your organization." — Andrew Plump, MD, President, Research & Development, Takeda Pharmaceutical Company

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Book SynopsisEveryone deserves to feel a sense of respect and belonging. And we all want our coworkers to feel safe, heard, and free to be their authentic selves at work. But being an inclusive colleague doesn't always come naturally.This book will teach you how to be more empathetic, accepting, and socially aware, so you can create a more inclusive work environment—starting with yourself.This volume includes the work of: Ella F. Washington DDS Dobson-Smith Selena Rezvani Stacey A. Gordon How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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Book SynopsisCollaborator. Communicator. Connector. Coach.As a mid-level manager, you're being tasked with more than ever before. You're expected to lead innovation, develop talent, execute on strategy, create an inclusive culture, and help your people adapt to constant change. How can you do it all and be successful?If you read nothing else on being an effective mid-level manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you build buy-in up and down your organization, secure time and resources for key projects, and lead change—all while getting the most important work done.This book will inspire you to: Build winning teams and develop talent Transform your role from intermediary to innovator Foster a culture of psychological safety Balance being a leader with being an individual contributor Form partnerships and leverage internal networks Lead your organization from the middle This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "The Real Value of Middle Managers," by Zahira Jaser; "In Praise of Middle Managers," by Quy Nguyen Huy; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "Get the Boss to Buy In," by Susan J. Ashford and James Detert; "The Secrets of Great Teamwork," by Martine Haas and Mark Mortensen; "How the Best Bosses Interrupt Bias on Their Teams," by Joan C. Williams and Sky Mihaylo; "Making the Hybrid Workplace Fair," by Mark Mortensen and Martine Haas; "Why Strategy Execution Unravels—and What to Do About It," by Donald Sull, Rebecca Homkes, and Charles Sull; "The Leader as Coach," by Herminia Ibarra and Anne Scoular; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Learn When to Say No," by Bruce Tulgan; and "Begin with Trust," by Frances Frei and Anne Morriss.

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Book SynopsisImprove the way you work—and feel—by forming better habits.We all have habits. Some of them we've carefully established; others we may have simply fallen into. Some help us get our work done; others hold us back.This book explores how to change your behavior to break counterproductive tendencies, combat everyday stressors, and ultimately reach your goals at work and in life.This volume includes the work of: James Clear Rasmus Hougaard Jacqueline Carter Whitney Johnson How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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Book SynopsisAnyone can think more creatively and unlock innovation.Creativity is the key to innovation, but too many projects and teams are organized in ways that stifle new ideas. You need to ensure that creativity can thrive—and that you are part of the process.Fortunately, anyone can use method-driven approaches to teach and learn creativity. The HBR Guide to Unlocking Creativity will show you how to reach your creative potential, manage creative collaboration, and achieve groundbreaking results.This guide will help you: Understand the neuroscience of creativity Run better brainstorming sessions—in person or virtually Use design thinking to generate new solutions Model a mindset of curiosity and experimentation Balance creativity with productivity Bring breakthrough ideas to life Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisThe always-on, hustle culture creates an unhealthy, counterproductive relationship with work.Many workers believe that to compete with other top talent, they must embrace a culture that rewards long hours and a constant connection to work. Businesses and society endorse busyness, overwork, and extreme commitment as the most valued traits in workers. Sometimes that endorsement is explicit, as when Elon Musk told X/Twitter employees to work "long hours at high intensity" or get fired. More often it's an implicit contract, a buildup of organizational and cultural norms and the adoption of new technologies that make it easy to tether people to work.Either way, this workaholic behavior is unhealthy and counterproductive for workers and for organizations. It's time to fight back. Malissa Clark—a preeminent researcher on the culture of overwork—shows you how in Never Not Working. Clark examines overwork and burnout, not just from the individual's perspective but from an organizational perspective too. She delivers a comprehensive, nuanced definition of workaholism, busting myths along the way—working long hours, it turns out, doesn't automatically make you a workaholic. She also helps you assess whether you're falling prey to the phenomenon and whether you're creating workaholics in your organization.Clark shows you how to escape the trap of putting work at the center of everything and thus losing your well-being—or your company's performance—in the process. Deeply researched and written for everyone from leaders to individual contributors, Never Not Working is the essential guide to identifying workaholism in yourself and others and starting on the road to recovery.Trade ReviewAdvance Praise for Never Not Working:"In her eye-opening new book, Malissa Clark reveals how our culture's obsession with overwork is keeping us from living our best lives. Clark shows how our culture's expectations of productivity have created a system that rewards overwork and punishes those who don't conform. Integrating cutting-edge academic research, interviews, and personal accounts, Clark provides a road map for getting out of the overwork trap and creating a more sustainable and fulfilling work-life balance. If you're ready to break free from the trap of overwork, this book is for you." — Ashley Whillans, author, Time Smart; Associate Professor, Harvard Business School"Never Not Working is an absolutely brilliant and intriguing book. Malissa Clark, one of the world's leading experts on overwork, shares incredible, evidence-based insights designed not just to inform but to shine a light on highly compelling and intriguing practices that each of us can implement in order to thrive at work in a healthy and sustainable manner." — Steven Rogelberg, Chancellor’s Professor, University of North Carolina at Charlotte; author, The Surprising Science of Meetings and Glad We Met"As the world of work evolves, what 'success' looked like in the past must be challenged, and that includes challenging the cultures that reward workaholics. Written from a solid base of research and real-life stories, Never Not Working is a must-read for individuals and organizations alike. . Clark's style is highly relatable, practical, and engaging from cover to cover." — Laura Hambley Lovett, podcast host, Where Work Meets Life; Adjunct Professor of Industrial/Organizational Psychology, University of Calgary"Today, whenever we're doing one thing, we're almost always thinking and feeling anxious and guilty about the fact that we're not doing something else—working. Malissa Clark's book is the antidote we all need: an opportunity to take a deep breath and rethink the way we look at our work and our lives." — Darria Long Gillespie, MD, author, Mom Hacks; Clinical Assistant Professor, University of Tennessee School of Medicine"Rapidly advancing technologies are blurring, even eliminating, the clocks and calendars separating work from the rest of life. This amazing book moves from the problem to possible solutions—for organizations and individuals. Required reading for all of us navigating this changing world of work." — Phyllis Moen, Professor Emeritus, University of Minnesota and Cornell University; coauthor, Overload: How Good Jobs Went Bad and What We Can Do about It

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Book SynopsisIn the face of ever more complex societal challenges, this book provides an essential new model for transforming the public sector and getting things done.Pandemics. Climate change. Refugee resettlement. Global supply chains. We face a new generation of complex problems that stretch across the public and private sectors and flow over organizational boundaries. To meet the moment, we need a fresh, new approach that strengthens institutions and government agencies by breaking free from organizational boxes and rigid, top-down leadership.As William D. Eggers, executive director of Deloitte's Center for Government Insights, and Donald F. Kettl, public management scholar, show in this indispensable book, we need a government of bridgebuilders who collaborate with partners—inside and outside government—to get the job done. These leaders manage horizontally instead of vertically; they see their role as connectors; and they identify which players have the assets needed to solve the unprecedented problems at hand.Each chapter examines one of the ten core principles of bridgebuilding and features practical tips and dynamic cases of how effective leaders have put each bridgebuilding principle to work. The book also includes a special section that helps government leaders create a hundred-day bridgebuilding plan.Throughout, Eggers and Kettl tell fascinating and instructive stories about some of today's bridgebuilders—federal, state, and local government leaders who transcend boundaries, partner across sectors, and get stuff done.Trusted and effective government has never been more important than today. Bridgebuilders provides a new model that current government decision makers—as well as young leaders who aspire to public service—can learn from and apply right now to transform government and restore public trust.Trade Review"A fresh look at the federal workforce and the skills needed to solve today's pressing problems" — Government ExecutiveAdvance Praise for Bridgebuilders:"Bridgebuilders should be on the reading list of every public official, CEO, and civic leader. It's a manual for all of us who seek to make democracy work for the people it's intended to serve, nationally and globally." — Anne-Marie Slaughter, CEO, New America; author, The Chessboard and the Web"Once in a generation, a book comes along that not only redefines an entire field of study and practice but revolutionizes it. For public management and government reform, Eggers and Kettl's Bridgebuilders is that book!" — John J. DiIulio Jr., Frederic Fox Leadership Professor of Politics, Religion, and Civil Society, University of Pennsylvania; coauthor, American Government: Institutions & Policies"Eggers and Kettl offer an innovative, thoughtful, and compelling road map for the federal government to successfully meet America's growing and complex challenges, rebuild democracy's promise, and restore public trust in our nation's most important institution." — Max Stier, founding President and CEO, Partnership for Public Service"In this highly readable book, Eggers and Kettl give public and private leaders a road map—a series of strategies to make what they call 'blended government' work." — David Osborne, author, Reinventing America's Schools; coauthor, Reinventing Government, Banishing Bureaucracy, and The Reinventor's Fieldbook"As mayor of Philadelphia, I saw every day how addressing the biggest challenges facing cities, from homelessness to crime, from traffic congestion to economic development, requires leaders to effectively work across sectors and levels of government. Bridgebuilders provides the essential playbook for how to do this." — Michael Nutter, former mayor of Philadelphia; David N. Dinkins Professor of Professional Practice in Urban and Public Affairs, Columbia University School of International and Public Affairs"Bridgebuilders offers important guidance to the next generation of government leaders. As the authors point out, government organizations operate vertically, but the problems are horizontal. Only by adopting the strategies outlined in this book can the public sector start solving this generation's problems." — Elaine Kamarck, founding Director, Center for Effective Public Management; Senior Fellow, Governance Studies, Brookings Institution

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Book SynopsisExecutive leadership is a team sport.As part of an executive team, you wear many hats. Not only are you responsible for working with other senior leaders to establish strategic goals and ensure their execution, you're also making tough decisions, shaping organizational culture, and communicating regularly with employees.If you read nothing else on working effectively as an executive team member, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build the skills you need as a senior leader and set your team up for success.This book will inspire you to: Assemble a group that will think boldly and work harmoniously Chart a course to innovation and competitive advantage Lead through transformation and other organizational change Avoid common traps when making strategic decisions Grow talent throughout the company, especially in underrepresented groups This collection of articles includes "Reinventing Your Leadership Team," by Paul Leinwand, Mahadeva Matt Mani, and Blair Sheppard; "A Smarter Way to Network," by Rob Cross and Robert Thomas; "Leadership That Gets Results," by Daniel Goleman; "The Hidden Traps in Decision-Making," by John S. Hammond, Ralph L. Keeney, and Howard Raiffa; "Stop Wasting Valuable Time," by Michael C. Mankins; "Transient Advantage," by Rita Gunther McGrath; "Breaking Down the Barriers to Innovation," by Scott D. Anthony, Paul Cobban, Rahul Nair, and Natalie Painchaud; "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "Getting Serious About Diversity," by Robin J. Ely and David A. Thomas; "Designing Work That People Love," by Marcus Buckingham.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisPerformance management is changing. Adapt your approach along with it.For decades, performance management has been seen as an annual chore by managers and HR departments alike. But this process is changing, and there are ways to make it more effective at all levels of your organization.If you read nothing else on performance management in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you make your process more adaptable, conduct better feedback conversations, and encourage the growth of your employees.This book will inspire you to: Learn where current performance management processes are falling short Overcome organizational bias to evaluate performance fairly Sculpt employees' jobs to meet their skill sets and interests Boost collaboration by aligning goals across functions Use people analytics ethically and transparently Help your people identify and use their strengths This collection of articles includes "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Getting 360-Degree Feedback Right," by Maury A. Peiperl; "The Set-Up-to-Fail Syndrome," by Jean-François Manzoni and Jean-Louis Barsoux; "Job Sculpting: The Art of Retaining Your Best People," by Timothy Butler and James Waldroop; "Performance Management Shouldn't Kill Collaboration," by Heidi K. Gardner and Ivan Matviak; "The Happy Tracked Employee," by Ben Waber; "Don't Let Metrics Undermine Your Business," by Michael Harris and Bill Tayler; "Numbers Take Us Only So Far," by Maxine Williams; "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; and "Creating Sustainable Performance," by Gretchen Spreitzer and Christine Porath.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisBusiness success begins with trust.Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly.If you read nothing else on trust, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build, maintain, and repair trust, both as a leader and as a company.This book will inspire you to: Develop trust through competence, legitimacy, and impact Understand the neuroscience of trust Follow through on your commitments to stakeholders Negotiate better with an untrustworthy counterpart See your company through the eyes of your customers Rebuild relationships after a breakdown of trust This collection of articles includes "Begin with Trust," by Frances X. Frei and Anne Morriss; "The Neuroscience of Trust," by Paul J. Zak; "Dig, Bridge, Collectively Act," by Tina Opie and Beth A. Livingston; "Rethinking Trust," by Roderick M. Kramer; "How to Negotiate with a Liar," by Leslie K. John; "The Enemies of Trust," by Robert M. Galford and Anne Seibold Drapeau; "Don't Let Cynicism Undermine Your Workplace," by Jamil Zaki; "The Trust Crisis," by Sandra J. Sucher and Shalene Gupta; "Customer Data: Designing for Transparency and Trust," by Timothy Morey, Theodore "Theo" Forbath, and Allison Schoop; "Operational Transparency," by Ryan W. Buell; and "The Organizational Apology," by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisFame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey—all of them were struck. Why? What if they hadn''t been?Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking, 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four''s songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles inevitable due to their amazing, matchless talent?Maybe. It''s hard to imagine our world without its stars, icons, and celebrities. They are part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far

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Book SynopsisA Wall Street Journal and USA Today bestsellerRon Shaich, founder and former CEO of Panera Bread, shares the lessons he learned from a lifetime of asking what really matters and then making the transformations necessary to bring what really matters to life.Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion–plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a 400-square-foot cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25 percent over two decades, and outperforming both Starbucks and Chipotle. How did Shaich succeed repeatedly in such a notoriously tough industry? By discovering today what will matter tomorrow and never hesitating to undertake sweeping transformations in order to get the job done.Shaich offers clear-headed lessons for the entire life cycle of an enterprise, from bootstrapping a startup to going public to managing large companies to selling a business. And the relevance of his message doesn't end in the boardroom. He challenges readers to grapple with how the business impacts life, sharing his own struggles and setbacks with as much candor as he describes his successes.Telling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. Shaich's reflections are sometimes practical ("Make smart bets"), sometimes philosophical ("Conduct an annual pre-mortem"), often challenging ("You don't own the business, the business owns you"), and always incisive ("You take the money, I'll take control."). Know What Matters is a powerful guide to building transformative businesses while leading a life you respect and leaving a positive impact on the world.Trade Review"…this mix of history, memoir, and business guidance delivers insight on running successful chain restaurants by focusing on customers. Shaich's account of creating fast-casual dining is the most intriguing." — Library JournalAdvance Praise for Know What Matters:"While there are many accounts of enterprises successfully disrupted by their founders, what distinguishes Ron Shaich's book is his willingness to share how his relentless questioning of his companies, even on the heels of their greatest successes, took them to even greater heights. For those of us who have experienced his companies as consumers, competitors, and observers, this book finally describes how his extraordinary track record seems to repeat itself over and over again." — Brad Bloom, cofounder, Berkshire Partners"Ron Shaich is a true pioneer of conscious capitalism—a purpose-driven leader with a relentless focus on the long term and a deep love for the transformative power of business. I've long valued his wisdom in the boardroom and beyond, and I have no doubt that Know What Matters will be instrumental in shaping the next generation of conscious leaders." — John Mackey, cofounder, Whole Foods Market; author. Conscious Capitalism"Know What Matters is packed with practical advice and real-world examples to help readers create businesses of value and lives with meaning." — Steve Case, Chairman and CEO, Revolution; cofounder, AOL"Ron Shaich's Know What Matters is a must-read for entrepreneurs, leaders, and anyone who wants to be more effective in life. Ron was obsessed with delighting his customers and coworkers at Panera long before it was fashionable to do so, and in the process produced a truly amazing 70x return from his IPO in 1991 until he sold Panera in 2017." — Will Danoff, Portfolio Manager, Fidelity Contrafund"Ron Shaich shares his compelling journey from budding entrepreneur to seasoned CEO, navigating the professional and personal twists and turns he's experienced while seeing a compelling idea early on, building it to scale, and then persuading a lot of other people to come along for the ride. The stories in this book are chock-full of enormously valuable lessons for business builders at any stage of their careers." — Danny Meyer, author, Setting the Table"In a decade covering Ron Shaich's career at Panera Bread, I have found him to be thinking ten years in advance of everyone else and usually proven right. He has done this while staying humble, true to himself, and bringing entire teams along for the ride of a lifetime. Read this book if you want to know what true leadership is all about." — Brian Sozzi, Executive Editor, Yahoo! Finance

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Book SynopsisFive invaluable lessons for doing sustainability right, doing it profitably, and getting the credit you deserve.Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can''t become a sustainable operation if you''re doing the right things in the wrong place or at the wrong time.Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can''t be done. But it can. Maisie Ganzler has done it, and now she''s going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers'' markets, teaching you not only how to operate more sustainably bu

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Book SynopsisA year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestlé to TikTok, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to: Radically redefine the role of managers in your organization Integrate your ESG goals into your company's core business model Separate the hype from the reality of Web3 and identify opportunities for your business Navigate conflict and embrace mutual learning across generational differences Identify the soft skills needed in the C-suite—and build them Encourage all employees to develop the capabilities around digital transformation This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisThe next generation of AI is here—use it to lead your business forward.If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.This book will inspire you to: Create a new AI strategy Learn to work with intelligent robots Get more from your marketing AI Be ready for ethical and regulatory challenges Understand how generative AI is game changing Stop tinkering with AI and go all in This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisA year of HBR's essential thinking on tech—all in one place.Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2024: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization''s strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group''s Mark Abraham and Harvard Business School''s David C. Edelman describe Five Promises of Personalizatio

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Book SynopsisThe New York Times bestseller and seminal work on disruption—for every company seeking new growth.Clayton Christensen''s bestselling book, The Innovator''s Dilemma, introduced the groundbreaking idea of disruptive innovation, revealing how even well-run companies can do everything right and yet still lose market leadership.In The Innovator''s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today''s hyper-accelerated business environment and will help anyone trying to transform their business right now.Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors

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Book SynopsisStrengthen your soft skills and reach your leadership potential.If you read nothing else on developing your interpersonal skills, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you identify your social and emotional strengths and weaknesses, approach them with a learning mindset, and become a more effective leader today.This book will inspire you to: Focus your attention inward and outward Connect with others to give more effective feedback Influence with and without authority Navigate differences while maintaining relationships Build trust through active listening Communicate the right message and deliver it with empathy This collection of articles includes "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal, "The Focused Leader," by

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Book SynopsisAI—including generative AI—is radically transforming business. Are you ready? Accenture technology leaders Paul Daugherty and Jim Wilson provide crucial insights and advice to help you meet the challenge.Look around you. Artificial intelligence is no longer just a futuristic notion. It''s here right now—in software that senses what we need, supply chains that "think" in real time, and now generative AI that is radically reshaping work and productivity. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Accenture technology leaders Paul Daugherty and Jim Wilson show that the essence of the AI paradigm shift is the transformation of all busine

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Book SynopsisAI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI—and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem."With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You''ll hear from a who''s who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they''re thinking of the transition to the new reality. You''ll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant''s mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don''t today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply.It''s time to get ready for a brand-new world. Start here.

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Book SynopsisPorsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers in the form of disagreement over how the brand should be used, what it stands for, and who it should serve. In these instances, the growth of one customer segment within your brand threatens to drive away your current customers. Welcome to the conflict zone, where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers?Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships. With a fresh, simple framework for driving sustainable brand growth, Wilson and Hamilton introduce the novel, and essential discipline of Segment Relationship Management (SRM), to show you how to better manage your marketing mix for different customer segments, and to recognize when inviting a new customer segment into the fold might cause a riff. Here you'll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments to acquire, retain, and delight customers. The Growth Dilemma is your roadmap to brand growth.

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Book SynopsisBuild a more innovative, inclusive culture that welcomes all talent.Many technology leaders believe in having more women and people of color in technical and leadership positions in their organizations while still exhibiting reverence for the lone genius, almost always male, that they believe is imperative to their innovative future. They hold these two ideals as separate.Why? According to Telle Whitney, cofounder of the Grace Hopper Celebration of Women in Computing, tech leaders want to talk about inclusivity, but few fundamentally change their culture to dismantle the unwelcoming environment, fearful that doing so will compromise innovation. Women and people of color pay the price, facing exclusive and even hostile workplaces. They''re held back from professional growth and in many cases, choose to leave the industry altogether.But there is a solution. In Rebooting Tech Culture, Whitney explains that the same values at the heart of a culture of innovation—creativity, courage, confidence, curiosity, communication, and community—can also foster a culture that is welcoming to all employees. Drawing on more than 50 interviews with tech executives and a survey of 1,000 people in tech, she shows how these "six Cs" can power real change in technology organizations, creating workplaces where anyone can be successful and where innovation thrives.Today, every company is a tech company. By understanding how to apply these values and reinvigorate their cultures, leaders will learn how to eliminate the behaviors holding their teams back from true belonging, creative growth, and true innovation.

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