Description

Book Synopsis

In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.

Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.

But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization''s strategy.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group''s Mark Abraham and Harvard Business School''s David C. Edelman describe Five Promises of Personalizatio

Personalized

    Product form

    A Hardback by David C. Edelman

    £22.50

    Includes FREE delivery

    RRP £25.00 – you save £2.50 (10%)

    Order before 4pm today for delivery by Tue 3 Nov 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Personalized by David C. Edelman

      Book details

      Publisher Harvard Business Review Press
      Published 10/15/2024
      ISBN-13 9781647826277
      978-1647826277
      ISBN-10 1647826276
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis

      In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.

      Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.

      But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization''s strategy.

      Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group''s Mark Abraham and Harvard Business School''s David C. Edelman describe Five Promises of Personalizatio

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account