Business, Finance & Law Books

18829 products


  • Play Bigger

    Little, Brown Book Group Play Bigger

    10 in stock

    Book SynopsisIn today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.Trade ReviewI can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley. -- Peggy Burke, branding and design guru to Silicon Valley, founder of 1185 DesignEvery entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity. -- Marc Benioff, Chairman and CEO, SalesforcePlay Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies. -- Jim Goetz, Partner, Sequoia CapitalBusiness leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen. -- Mike Maples, Funding Partner, FloodgateEvery entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes. -- John Bertrand, Americas Cup winner, Olympic medalistCategory design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley. -- Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate FundThe news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive. -- John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of CambridgeSmart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.comSmart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.com

    10 in stock

    £15.29

  • Escape Velocity

    HarperCollins Publishers Inc Escape Velocity

    1 in stock

    Book SynopsisAddresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.Trade Review"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." -- John Chen, CEO, Sybase

    1 in stock

    £17.09

  • Cost Management A Strategic Emphasis 2024 Release

    McGraw-Hill Education Cost Management A Strategic Emphasis 2024 Release

    Book SynopsisCost Management: A Strategic Emphasis, by Blocher/Juras/Smith is dedicated to answering the question: Why Cost Management? It answers this question by providing cost-management tools and techniques needed to support an organization''s competitiveness, improve its performance, and help the organization accomplish its strategy. The text is written to help students understand the broader role of cost accounting in helping an organization succeed - and not just the measurement of costs. While the text does include coverage of traditional costing topics (e.g., job-order costing, process costing, service-department cost allocations, and accounting for joint and by-products), its primary strength is the linkage of these topics, as well as more contemporary topics, to an organization''s strategy.  

    £55.79

  • Coaching for Improved Work Performance Revised

    McGraw-Hill Education - Europe Coaching for Improved Work Performance Revised

    1 in stock

    Book SynopsisManaging employees in todayâs rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedback, the flattening of hierarchies, and the increased use of temps and contract workers present tough new challenges for supervisors in every field. This timely, completely revised and updated edition of Ferdinand Fourniesâs classic management coaching "bible" shows you proven ways to get workers to perform at the highest level while eliminating the self-destructive kinds of behaviors that have become increasingly prevalent in recent years.In this book, youâll be taught specific face-to-face interventions you can use to enhance performance in every kind of workplace situation--from sales to creative brainstorming. There are also interventions uniquely suited to resolving problems ranging from low productivity to absenteeism to conflicts between individuals. Youâll learn precisely what to say and do so that each pTable of ContentsWhy Managers Fail as Coaches. So What Does All This Mean? Motivation--The Theories You Can and Can't Use. An Alternative to Psychoterapy. A Theory You Can Put to Practical Use. Avoiding the Communication Problem. A Practical Approach to Managing People in Business. The Magic of Feedback. Coaching Analysis. Coaching: The Face-to-Face Discussion. But What If It Doesn't Work? Coaching Cases. The Requirements for You to Be Successful in Eliminating Employees' Unsatisfactory Performance. Answers for Critical Questions and Problems.

    1 in stock

    £15.29

  • Data Is Everybodys Business

    MIT Press Data Is Everybodys Business

    5 in stock

    Book SynopsisA clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization?converting data into money?too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it?s critical to have wide-ranging support for this pursuit. In Data Is Everybody?s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money?improving work with data, wrapping products with data, and selling information offerings?and explain when to pursue each and how to succeed.Key features of the book:?Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)?Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks?Rich with detailed case studies?Supplemented by free MIT CISR website resources (cisr.mit.edu)Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody?s Business is the essential guide for helping everybody in the organization?not just the data specialists?understand, get excited about, and participate in data monetization.

    5 in stock

    £20.96

  • The Pirate Inside

    John Wiley & Sons Inc The Pirate Inside

    Book SynopsisAdam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.Trade Review“… will appeal to anyone who bought Morgan’s last book, Eating the Big Fish, and is a natural follow-up…” (Publishing News, 19th March 2004) “An excellent read” (Marketer, September 2004) “…divides neatly into two sections…many examples and insights…” (Brand Strategy, November 2004) “…uses the analogy of being a pirate to demonstrate how challenger brands can be shaped by the people behind them…” (Campaign, 10th December 2004) "...fascinating book..." (Marketer, June 2006) "... individuals who know a little about marketing would do well to learn how to use Morgan’s branding insights...." (Chicago Tribune, June 2006) Table of ContentsDramatis Personae. The Relationship of This Book to Eating the Big Fish, and the Challenger Project. Introduction: Necessary Pirates. Part I: Behaviours that Stimulate Challenger Brand Cultures. 1. Outlooking: A Different Kind of Insight Seeking. 2. Pushing: A Different Kind of Approval. 3. Projecting: A Different Kind of Consistency. 4. Wrapping: A Different Kind of Communication. Part II: Personal Qualities that Foster an Internal Challenger Culture. 5. Denting: A Different Kind of Respect. 6. Binding: A Different Kind of Contract. 7. Leaning: A Different Kind of Commitment. 8. Refusing: A Different Kind of Passion. 9. Taking it Personally: A Different Kind of Professionalism. 10. Brand-centricity. Part III: How to Be a Pirate in the Navy, Without Getting Hanged. 11. Red Pill, Blue Pill: Learning from Success. 12. Why Brand-centred Subcultures Fail: Learning from Failure. 13. Biting the Other Generals: The Wider Benefits Successful Subcultures Bring. Part IV: Writing the Articles. 14. Writing the Articles in Our Own Organization. 15. That Difficult First Year: Emotional Preparation. Part V: The Future of Piracy. 16. Pirates, Privateers and the Emergence of the BSC. Postscript. Acknowledgements. Notes and Sources. Index.

    £22.10

  • Trading Chaos

    John Wiley & Sons Inc Trading Chaos

    Book SynopsisHow to trade the markets by integrating Chaos Theory with market sentiment In the first edition of Trading Chaos, seasoned trader and psychologist Bill Williams detailed the potential of Chaos Theory-which seeks to make the unpredictable understandable-in trading and it revolutionized financial decision-making. The Second Edition of Trading Chaos is a cutting edge book that combines trading psychology and Chaos Theory and its particular effect on the markets. By examining both of these facets in relation to the current market, readers will have the best of all possible worlds when trading. Bill Williams, PhD, CTA (Solana Beach, CA), is President of Profitunity.com, a leader in the field of education for traders and investors. Justine Gregory-Williams (Solana Beach, CA) is President of the Profitunity Trading Group and a full-time trader.Table of ContentsPreface. Acknowledgements. Introduction. CHAPTER 1: The Market Is What You Think It Is. CHAPTER 2: Chaos Theory. CHAPTER 3: Defining Your Underlying Structure—and How That Affects Winning and Losing. CHAPTER 4: Gearing Up for Trading. CHAPTER 5: What Type of Trader Are You? CHAPTER 6: Super-Natural Trade/Vesting. CHAPTER 7: Navigating the Markets. CHAPTER 8: The Mighty Alligator. CHAPTER 9: The First Wise Man. CHAPTER 10: The Second Wise Man. CHAPTER 11: The Third Wise Man. CHAPTER 12: What Happens When the Wise Men Get Together? CHAPTER 13: How to Get Out of a Hole Once You Are In. EPILOGUE. APPENDIX 1: Checklists for Trade/Vesting in the Markets. APPENDIX 2: Frequently Asked Questions. APPENDIX 3: How to Control Your Mind While Trading. APPENDIX 4: Setting Up Investor’s Dream for Profitunity Signals. APPENDIX 5: Setting Up CQG. APPENDIX 6: Setting Up MetaStock Professional 8.0. APPENDIX 7: Setting Up TradeStation 2000i. Bibliography. Index.

    £39.00

  • John Wiley & Sons Inc Reminiscences of a Stock Operator

    1 in stock

    Book SynopsisUnknown to most modern-day investors and traders who cherish Reminiscences of a Stock Operator as one of the most important investment books ever written, the material first appeared in the 1920s as a series of articles and illustrations in the Saturday Evening Post.Table of ContentsForeword v Introduction vii I. The Biggest Plunger Wall Street Ever Saw: June 10, 1922 1 II. The Boy Trader Beats the Bucket Shops: June 17, 1922 23 III. I Was Dead Right—I Lost Every Cent I Had: July 1, 1922 45 IV. The Quarter Million Dollar Hunch: July 15, 1922 67 V. My Day of Days: August 12, 1922 89 VI. No Man Living Can Beat the Stock Market: Sept. 2, 1922 111 VII. Playing Another Man's Game: Sept. 16, 1922 133 VIII. $1 Million in Debt; $1 Million Repaid: Oct. 7, 1922 153 IX. Black Cats and Irresistible Impulses: Oct. 21, 1922 171 X. The Coffee Corner and the Price Fixing Committee: Dec. 16, 1922 193 XI. Why the Public Always Loses: May 19, 1923 217 XII. Kings, Paupers, and the Hazards of the Game: May 26, 1923 235 Publisher’s Postscript 255

    1 in stock

    £17.85

  • On Becoming a Leader

    Basic Books On Becoming a Leader

    5 in stock

    Book SynopsisA timeless classic from a pioneer in the field of leadership studies-the only book you need to read on becoming an effective leader. Warren Bennis (1925-2014) was a pioneer in leadership studies, a scholar who advised presidents and business executives alike on how to become successful leaders. On Becoming a Leader is his seminal work, exemplifying Bennis''s core belief that leaders are not born-they are made. In a world increasingly defined by turbulence and uncertainty, the call to leadership is more urgent than ever. Providing essential and timeless insights for generations of readers, On Becoming a Leader delves into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to achieve it. Dubbed the dean of leadership gurus by Forbes magazine, Bennis remains the final word in modern leadership. This seminal work is a must-read for anyone who aspires to leadership excellence.

    5 in stock

    £14.99

  • The Warren Buffett Portfolio

    John Wiley & Sons Inc The Warren Buffett Portfolio

    2 in stock

    Book SynopsisThe Warren Buffett Way provided the first look into the strategies that the master uses to pick stocks. A New York Times bestseller, it is a valuable and practical primer on the principles behind the remarkable investment run of the famed oracle of Omaha.Table of ContentsFocus Investing. The High Priests of Modern Finance. The Superinvestors of Buffettville. A Better Way to Measure Performance. The Warren Buffett Way Tool Belt. The Mathematics of Investing. The Psychology of Investing. The Market as a Complex Adaptive System. Where Are the .400 Hitters? Appendices. Notes. Acknowledgments. Index.

    2 in stock

    £16.20

  • Real Estate Riches

    John Wiley & Sons Inc Real Estate Riches

    Book SynopsisAn all--time bestseller, Dolf de Roos's classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. You'll learn why real estate is such a reliable moneymaker and how to achieve the biggest return possible on your investment.Table of ContentsForeword vii Alex Rodriguez Praise for Real Estate Riches ix Acknowledgments xiii Preface: I Don’t Have a Job. Shame! xv Part One Why Is Property So Good? 1 Chapter 1 Four Magic Questions 3 Chapter 2 Conspiracy Theory 19 Chapter 3 A Taxing Issue 27 Chapter 4 Beating the Averages Easily 33 Chapter 5 Yes, But 63 Chapter 6 Summary: Why Invest in Real Estate? 69 Part Two Okay! Show Me How to Do It! 71 Chapter 7 The 100:10:3:1 Rule 73 Chapter 8 Finding Properties 81 Chapter 9 Analyzing Deals 101 Chapter 10 Negotiations and Submitting Offers 109 Chapter 11 Getting High on Opium (aka OPM) 119 Chapter 12 Massively Increase the Value of Your Properties (Without Spending Much Money) 129 Chapter 13 Managing Your Properties 137 Part Three Liftoff! 149 Chapter 14 Residential versus Commercial Property 151 Chapter 15 Government Interference 169 Chapter 16 The Eight Golden Rules of Property 173 Chapter 17 The World Is Your Oyster 181 Appendix: Other Books by Dolf de Roos 187 About the Author 189 Index 191

    £17.10

  • EvidenceBased Technical Analysis

    John Wiley & Sons Inc EvidenceBased Technical Analysis

    Book SynopsisEvidence-Based Technical Analysis examines how you can apply the scientific method, and recently developed statistical tests, to determine the true effectiveness of technical trading signals. Throughout the book, expert David Aronson provides you with comprehensive coverage of this new methodology, which is specifically designed for evaluating the performance of rules/signals that are discovered by data mining.Trade Review"…his book is well written and contains a great deal of information that is of value…." (The Technical Analyst, May/June 2007)Table of ContentsAcknowledgments. About the Author. Introduction. PART I Methodological, Psychological, Philosophical, and Statistical Foundations. CHAPTER 1 Objective Rules and Their Evaluation. CHAPTER 2 The Illusory Validity of Subjective Technical Analysis. CHAPTER 3 The Scientific Method and Technical Analysis. CHAPTER 4 Statistical Analysis. CHAPTER 5 Hypothesis Tests and Confidence Intervals. CHAPTER 6 Data-Mining Bias: The Fool’s Gold of Objective TA. CHAPTER 7 Theories of Nonrandom Price Motion. PART II Case Study: Signal Rules for the S&P 500 Index. CHAPTER 8 Case Study of Rule Data Mining for the S&P 500. CHAPTER 9 Case Study Results and the Future of TA. APPENDIX Proof That Detrending Is Equivalent to Benchmarking Based on Position Bias. Notes. Index.

    £63.00

  • Trades about to Happen

    John Wiley & Sons Inc Trades about to Happen

    Book SynopsisThe definitive book on adapting the classic work of Richard Wyckoff to today's markets Price and volume analysis is one of the most effective approaches to market analysis. It was pioneered by Richard Wyckoff, who worked on Wall Street during the golden age of technical analysis.Table of ContentsForeword xi Acknowledgments xiii Introduction 1 Chapter 1 Where to Find Trades 7 An Overview Chapter 2 Drawing Lines 11 Chapter 3 The Story of the Lines 27 Chapter 4 The Logic of Reading Bar Charts 47 Chapter 5 Springs 73 Chapter 6 Upthrusts 95 Chapter 7 Absorption 107 Chapter 8 Chart Studies 117 Chapter 9 Tape Reading Part I 127 Chapter 10 Tape Reading Part II 163 Chapter 11 Point & Figure and Renko 179 About the Author 199 Index 201

    £43.50

  • The Investment Checklist

    John Wiley & Sons Inc The Investment Checklist

    2 in stock

    Book SynopsisA practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead to costly investment mistakes.Table of ContentsPreface xi Acknowledgments xix Chapter 1 How to Generate Investment Ideas 1 How Investment Opportunities Are Created 1 How to Filter Your Investment Ideas 14 Using a Spreadsheet to Track Potential and Existing Holdings 19 Chapter 2 Understanding the Business—The Basics 21 1. Do I want to spend a lot of time learning about this business? 22 2. How would you evaluate this business if you were to become its CEO? 23 3. Can you describe how the business operates, in your own words? 26 4. How does the business make money? 28 5. How has the business evolved over time? 29 6. In what foreign markets does the business operate, and what are the risks of operating in these countries? 30 Chapter 3 Understanding the Business—from the Customer Perspective 39 7. Who is the core customer of the business? 41 8. Is the customer base concentrated or diversified? 42 9. Is it easy or difficult to convince customers to buy the products or services? 43 10. What is the customer retention rate for the business? 44 11. What are the signs a business is customer oriented? 46 12. What pain does the business alleviate for the customer? 49 13. To What degree is the customer dependent on the products or services from the business? 49 14. If the business disappeared tomorrow, what impact would this have on the customer base? 50 Chapter 4 Evaluating the Strengths and Weaknesses of a Business and Industry 53 15. Does the business have a sustainable competitive advantage and what is its source? 54 16. Does the business possess the ability to raise prices without losing customers? 68 17. Does the business operate in a good or bad industry? 73 18. How has the industry evolved over time? 77 19. What is the competitive landscape, and how intense is the competition? 79 20. What type of relationship does the business have with its suppliers? 89 Chapter 5 Measuring the Operating and Financial Health of the Business 97 21. What are the fundamentals of the business? 98 22. What are the operating metrics of the business that you need to monitor? 100 23. What are the key risks the business faces? 105 24. How does inflation affect the business? 111 25. Is the business’s balance sheet strong or weak? 113 26. What is the return on invested capital for the business? 123 Chapter 6 Evaluating the Distribution of Earnings (Cash Flows) 137 27. Are the accounting standards that management uses conservative or liberal? 138 28. Does the business generate revenues that are recurring or from one-off transactions? 146 29. To what degree is the business cyclical, countercyclical, or recession-resistant? 148 30. To what degree does operating leverage impact the earnings of the business? 152 31. How does working capital impact the cash flows of the business? 162 32. Does the business have high or low capital-expenditure requirements? 167 Chapter 7 Assessing the Quality of Management—Background and Classification: Who Are They? 173 33. What type of manager is leading the company? 176 34. What are the effects on the business of bringing in outside management? 180 35. Is the manager a lion or a hyena? 183 36. How did the manager rise to lead the business? 186 37. How are senior managers compensated, and how did they gain their ownership interest? 192 38. Have the managers been buying or selling the stock? 202 Chapter 8 Assessing the Quality of Management—Competence: How Management Operates the Business 209 39. Does the CEO manage the business to benefit all stakeholders? 210 40. Does the management team improve its operations day-to-day or does it use a strategic plan to conduct its business? 213 41. Do the CEO and CFO issue guidance regarding earnings? 219 42. Is the business managed in a centralized or decentralized way? 222 43. Does management value its employees? 225 44. Does the management team know how to hire well? 239 45. Does the management team focus on cutting unnecessary costs? 247 46. Are the CEO and CFO disciplined in making capital allocation decisions? 248 47. Do the CEO and CFO buy back stock opportunistically? 250 Chapter 9 Assessing the Quality of Management—Positive and Negative Traits 255 48. Does the CEO love the money or the business? 256 49. Can you identify a moment of integrity for the manager? 264 50. Are managers clear and consistent in their communications and actions with stakeholders? 268 51. Does management think independently and remain unswayed by what others in their industry are doing? 275 52. Is the CEO self-promoting? 276 Chapter 10 Evaluating Growth Opportunities 281 53. Does the business grow through mergers and acquisitions, or does it grow organically? 281 54. What is the management team’s motivation to grow the business? 282 55. Has historical growth been profitable and will it continue? 283 56. What are the future growth prospects for the business? 284 57. Is the management team growing the business too quickly or at a steady pace? 296 Chapter 11 Evaluating Mergers & Acquisitions 305 58. How does management make M&A decisions? 305 59. Have past acquisitions been successful? 310 Appendix A Building a Human Intelligence Network 323 Evaluating Information Sources 324 How to Locate Human Sources 324 How to Contact Human Sources—and Get the Information You Want 328 Create a Database of Your Interviews for Future Reference 329 Appendix B How to Interview the Management Team 331 Ask Open-Ended Questions 332 Be Aware of the Danger of Face-to-Face Assessments of Managers 333 Appendix C Your Investment Checklist 335 Notes 339 About the Author 351 Index 353

    2 in stock

    £31.20

  • John Wiley & Sons Inc Beyond Candlesticks

    15 in stock

    Book SynopsisFrom the "Father of Candlesticks"--penetrating new Japanese techniques for forecasting and tracking market prices and improving market timing Steve Nison has done it again.Table of ContentsCANDLES. The Basics. The Patterns. Candles and the Overall Technical Picture. THE DISPARITY INDEX AND NEW PRICE CHARTS. How the Japanese Use Moving Averages. Three-Line Break Charts. Renko Charts. Kagi Charts. Practice Session for the Kagi Chart. Conclusion. Glossary. Bibliography. Index.

    15 in stock

    £63.00

  • Firm Commitment

    Oxford University Press Firm Commitment

    1 in stock

    Book SynopsisThe corporation is one of the most important and remarkable institutions in the world. It affects all our lives continuously. It feeds, entertains, houses and, employs us. It generates vast amounts of revenue for those who own it and it invests a substantial proportion of the wealth that we possess. But the corporation is also the cause of immense problems and suffering, a source of poverty and pollution, and its failures are increasing. How is the corporation failing us? Why is it happening? What should we do to restore trust in it? While governments are subject to repeated questioning and scrutiny, the corporation receives relatively little attention. Firm Commitment provides a lucid and insightful account of the role of the corporation in modern society and explains why its problems are growing. It gives a fresh perspective on the crises in financial markets, developing countries, and the environment. Based on decades of analysis and research, it describes a new approach to thinkingTrade Review[A] splendid book. * Martin Wolf Financial Times *A constructive critique of the commercial corporation and ultimately an ambiguous agenda for change. Worthy of wide readership because it is also a carefully weighed historical reflection, and thus unlike the majority of books published in this genre. * Oxford Today Vol. 25 No. 2 *A provocative book ... Mayer's critique of the modern corporation will resonate with millions who sense that something serious has gone amiss. * Bloomberg News *There is no shortage of reflections on the market failure in the West. [But this is] not just another fashionable tome on the topic. Rather, it is a solemn contemplation of the roots of corporations' defects. You can sense the seriousness of his thoughts in every line. * China Daily *A smart new book. * The Atlantic *An important book. It provides an impressive explanation of the state of things and a blueprint for converting the corporation into a 21st century organisation that could perhaps be trusted to promote the interests of economies and societies everywhere. * New Zealand Management *Mayer makes his case clearly and passionately. * Financial Times Summer Books Guide *An outspoken book ... This is not a theoretical debate but one of urgent importance for economies around the world. * GRC-Daily (Governance, Risk Management and Compliance) *The combination of theory and its commercial application comes through in this thoughtful study of the corporation. The analysis is quality. * Neil Hedges, Management Today *Blunt ... thoughtful ... thought-provoking * Eric Krell, Business Finance Magazine *Lays out a plan for a radical rethink of the purpose of the corporation. * CSRwire.com *Lucid analysis * John Lloyd, Financial Times *Corporate governance is manifestly in crisis: in this lucid and truly important book Colin Mayer explains why. Not only should you read this book, so should governments. * Paul Collier, author of 'The Bottom Billion' *An impassioned and important plea for a reorientation of values in the modern corporation, offered by one of the world's leading scholars of corporate finance, ownership, and control. * Henry Hansmann, Oscar M. Ruebhausen Professor of Law, Yale Law School *Companies and wealth generation, as Professor Colin Mayer argues in his important book, are about co-creation, sharing risk and long-term trust relationships. * Will Hutton, The Observer *One lesson of the financial crisis is that the corporation which is a purely financial entity is a financial failure. Colin Mayer makes an important contribution to the rethinking of the nature of modern capitalism. * John Kay, Chairman, Kay Review of Equity Markets and Long Term Decision Making *Modern theory on incentives, ownership and control of large publicly-traded corporations is broken. In Firm Commitment, Colin Mayer makes a huge and thoughtful contribution to fixing the broken theory. I heartily endorse his prescriptions - values, trustees and time-based shares - which are at the same time practical and break-through. Anyone interested in the future of democratic capitalism should read this book. * Roger Martin, Dean of the Rotman School of Management at University of Toronto *Original and provocative, Colin Mayer's ideas on reforming the corporation deserve very serious attention. * John Roberts, Stanford Graduate School of Business and author of 'The Modern Firm' *Table of ContentsPART I: HOW THE CORPORATION IS FAILING US; PART II: WHY IT IS HAPPENING; PART III: WHAT WE SHOULD DO ABOUT IT; APPENDIX: REFERENCES AND FURTHER READINGS

    1 in stock

    £12.34

  • IFRS For Dummies

    John Wiley & Sons Inc IFRS For Dummies

    1 in stock

    Book SynopsisThe easy way to get a grip on International Reporting Standards IFRS For Dummies is your complete introduction to IFRS and international accounting and balancing standards. Combining all the facts needed to understand this complex subject with useful examples, this easy-to-read guide will have you on top of IFRS in no time.Trade ReviewThe book is the latest addition to the publisher s For Dummies series, which aims to simplify complicated topics for readers. (Manchester Evening News, 10th May 2012)Table of ContentsIntroduction 1 Part I: Concepts and Basic Standards 7 Chapter 1: Introducing IFRS 9 Chapter 2: Getting to Grips with Some Basic IFRS 27 Chapter 3: Taking the Plunge: Adopting IFRS for the First Time 51 Part II: Looking at the Key Components of Financial Statements 69 Chapter 4: Accounting for Assets 71 Chapter 5: Looking at Assets You Don’t See Every Day 95 Chapter 6: Accounting for Liabilities 117 Chapter 7: Examining Liabilities You Don’t See Every Day 141 Chapter 8: Accounting for Revenue 161 Chapter 9: Accounting for Equity 179 Part III: Consolidating and Investing 201 Chapter 10: Getting Your Head Around the Basics of Consolidation 203 Chapter 11: Getting to Grips with More Complex Consolidation Issues 217 Chapter 12: Tackling Associates 239 Chapter 13: Juggling Joint Ventures 257 Part IV: Disclosing Information in the Financial Statements 269 Chapter 14: Reporting Related Parties 271 Chapter 15: Skilfully Segmenting Information 289 Chapter 16: Easing into Earnings per Share 303 Part V: The Part of Tens 321 Chapter 17: Ten Pitfalls to Avoid 323 Chapter 18: Ten Disclosure Requirements Under IFRS 333 Chapter 19: Ten Future Developments in IFRS 343 Part VI: Appendixes 349 Appendix A: Sources of Guidance 351 Appendix B: IFRS for SMEs 357 Appendix C: Glossary 361 Index 365

    1 in stock

    £19.54

  • The Sales Acceleration Formula

    John Wiley & Sons Inc The Sales Acceleration Formula

    10 in stock

    Book SynopsisUse data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.Table of ContentsForeword Neil Rackham ix Acknowledgments xiii Introduction xv Part I The Sales Hiring Formula 1 Chapter 1 Uncovering the Characteristics of a Successful Salesperson 3 Chapter 2 Five Traits Great Salespeople Have and How to Interview for Them 11 Coachability 12 Curiosity 16 Prior Success 19 Intelligence 20 Work Ethic 21 Chapter 3 Finding Top-Performing Salespeople 25 Build a Recruiting Agency within Your Company 26 Find Quality Passive Sales Candidates on LinkedIn 28 Find Quality Passive Sales Candidates through Your Team: The “Forced Referral” 33 Understand the Sales Talent Pool in Your Area 33 Chapter 4 The Ideal First Sales Hire 37 Part II The Sales Training Formula 45 Chapter 5 Setting up a Predictable Sales Training Program 47 Defining the Three Elements of the Sales Methodology: The Buyer Journey, Sales Process, and Qualifying Matrix 50 Create a Training Curriculum around the Sales Methodology 53 Adding Predictability to the Sales Training Formula 54 Constant Iteration on the Sales Process 57 Chapter 6 Manufacturing Helpful Salespeople Your Buyers Trust 59 Train Your Salespeople to Experience the Day-to-Day Job of Potential Customers 60 Enable Your Salespeople to Build Their Personal Brand with Potential Customers Using Social Media 62 Part III The Sales Management Formula 67 Chapter 7 Metrics-Driven Sales Coaching 69 Implementing a Coaching Culture throughout the Organization 71 Creating the Coaching Plan Together with the Salesperson 72 Examples of Metrics-Driven Skill Diagnosis and Coaching Plans 74 “Peeling Back the Onion” 79 Measure the Coaching Success 80 Chapter 8 Motivation through Sales Compensation Plans and Contests 83 Criteria to Evaluate a New Commission Plan 88 Involve the Sales Team in Compensation Plan Design 89 Promotion Tiers: Removing the Subjectivity from Promotions and Compensation Adjustments 90 Using Sales Contests to Motivate the Team 93 The Best Contest I Ever Ran 95 Chapter 9 Developing Sales Leaders—Advantages of a “Promote from Within” Culture 97 Prerequisites for Leadership Consideration 102 From the Classroom to the Real World 103 Common Potholes from New Sales Managers 104 Part IV The Demand Generation Formula 109 Chapter 10 Flip the Demand Generation Formula—Get Buyers to Find You 111 How Can Your Business Rank at the Top of Google? 113 This Does Not Happen Overnight 115 Create a Content Production Process 116 Complement Content Production with Social Media Participation 121 Long-Tail Theory 123 Chapter 11 Converting Inbound Interest into Revenue 127 Marketing’s Role in Converting Interest into Revenue 128 Sales’ Role in Converting Interest into Revenue 137 Chapter 12 Aligning Sales and Marketing—The SMarketing SLA 149 The Marketing Service Level Agreement (SLA) 151 The Sales Service Level Agreement (SLA) 154 Part V Technology and Experimentation 161 Chapter 13 Technology to Sell Better, Faster 163 Accelerate Lead Sourcing with Technology 165 Accelerate Sales Prospecting with Technology 167 Accelerate Lead Engagement with Technology 170 Automated Reporting with Technology 171 Chapter 14 Running Successful Sales Experiments 175 Generating Ideas for Experiments 176 Best Practices of Experiment Execution 178 Chapter 15 HubSpot’s Most Successful Sales Experiments 183 The HubSpot Value Added Reseller (VAR) Program 183 GPCT 186 Chapter 16 Conclusion: Where Do We Go from Here? 191 Index 195

    10 in stock

    £17.85

  • BTEC Nationals Business Student Book 1

    Pearson Education Limited BTEC Nationals Business Student Book 1

    Out of stock

    Book Synopsis

    Out of stock

    £35.73

  • LB Trading

    John Wiley & Sons Inc LB Trading

    Book SynopsisHow to get past the crisis and make the market work for you again The last decade has left people terrified of even the safest investment opportunities. This fear is not helping would-be investors who could be making money if they had a solid plan.Table of ContentsIntroduction: A Wake-Up Call xiii Foreword xxiiiCole Wilcox Foreword xxxiiiCullen O. Roche Chapter One Stick to Your Knitting 1Gary Davis, Jack Forrest, and Rick Slaughter Chapter Two Someone’s Gotta Lose for You to Win 21David Druz Chapter Three No Guts, No Glory 37Paul Mulvaney Chapter Four In a Land Far, Far Away from Wall Street 53Kevin Bruce Chapter Five Think Like a Poker Player and Play the Odds 65Larry Hite Chapter Six Stand Up, Dust Yourself Off, and Keep Going 83David Harding Chapter Seven Throw Away the Fundamentals and Stick to Your Charts 103Bernard Drury Chapter Eight Study Hard and Get an A+ 117Justin Vandergrift Chapter Nine You Can’t Know Everything 131Eric Crittenden and Cole Wilcox Chapter Ten Make It Work Across All Markets 147Michael Clarke Chapter Eleven Stay in the Moment of Right Now 163Charles Faulkner Chapter Twelve Sing the Whipsaw Song 181Appendix A: Getting Technical: What is Capitalism Distribution? 187 Appendix B: Fund Performance Data 193 Glossary of Key Terms 201 Author Disclaimer 207 Acknowledgments 209

    £17.85

  • Business Development For Dummies

    John Wiley & Sons Inc Business Development For Dummies

    1 in stock

    Book SynopsisGrowing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 4 Where to Go from Here 4 Part I: Getting Started with Business Development 5 Chapter 1: Introducing Business Development for Services Firms 7 Answering the Question: So What Is Business Development Anyway? 7 Recognizing that business is a serious business 8 Understanding how business development differs from selling 9 Breaking business development into bite-sized chunks 11 Placing the Customer Experience Center Stage 12 Deconstructing the customer lifecycle 13 Mapping business development to the customer lifecycle 14 Making Business Development Manageable in a Small Business 14 Dealing with overwhelm 14 Anticipating growth and its impact on your business 15 Taking stock of where you are 16 Chapter 2: Finding Damaging Gaps in Your Business Development 19 Spotting Patchy Business Development 20 Recognizing the tell-tale signs of weak business development 20 Looking for the obvious and the not-so-obvious problems 21 Thinking like your customers 23 Understanding Business Development Challenges for Services Firms 25 Identifying value in a services firm 25 ‘You’re the top!’ The owner-led sale 26 Being proactive rather than reactive 27 Taking Stock of Where You Are 30 What you’re not doing – and being okay with it 30 It’s a numbers game: How’s your firm really doing? 32 Chapter 3: Diving Inside Your Customer’s Head 33 Uncovering Your Customers’ Real Needs 34 Understanding what customers need today and whether they know it 36 Staying current with your customers’ needs 37 Powering Growth Using Your Customer’s Viewpoint 39 Focusing on your customer: Why you should care 39 Mapping your customer’s journey 42 Tailoring your solution to your customer’s need (not vice versa) 46 Using influence to get the outcome you want 48 Chapter 4: Using the Lifecycle to Your Advantage 51 Clarifying Precisely What You’re Selling — and How 52 Being in control 52 Keeping your offer fresh 55 Investing to stay up-to-date 58 Creating the customer experience 59 Considering the Pre-Sales Stage 62 Selling without looking like you’re selling 62 Dating the customer: EDUCATE stage 62 Courting and proposing: PRESENT and PROPOSE stages 65 Confronting reality: CONTRACT stage 66 Handling the After-the-Sale Process 67 Moving from ‘Yes’ to ‘Done’: DELIVER stage 67 Wrapping up delivery: COMPLETE and EVALUATE stages 68 Part II: Planning for Business Development 71 Chapter 5: Getting Ready for Business Development 73 Developing an Offer that Sells 73 Ensuring that you’re giving the market what it needs 75 Making your specialty really valuable 78 Assessing your competition 80 Accepting that the grass isn’t always greener 81 Developing focus – or it’s all over 83 ‘Really? You do that?’ Articulating your offer 83 Presenting Your Offer 84 Finding your customer 84 ‘Tell me what you want, what you really, really want’ 85 Who drives the customer? Engaging effectively 87 Getting to the sale 88 Building your contract process 89 Continuing Your Great Work beyond the Sale 89 Understanding the importance of relationships 89 Completing the work 91 Learning from Your Customers 92 Gathering intelligence: The importance of data 93 Evaluating your offer 94 Chapter 6: Building Your Business Development Plan 97 Planning for Business Development Success 98 Winging business development doesn’t work 98 Knowing where you’re going 99 Creating Your Winning Plan 100 Choosing where to start planning 101 Working on metrics 108 Components of your plan: Creating the blueprint 110 Monitoring progress 113 Chapter 7: Putting Your Plan into Action 115 Checking Your Plan before Lift-off 116 Setting milestones, tactics and metrics 116 Identifying initial tasks 121 Calling on helpers 122 Determining your investment 125 Lift-Off! Launching Your Plan 125 Communicating your plan internally 126 Enrolling ‘friends’ 127 Making use of friendly feedback 128 Getting the team going 130 Considering a few final thoughts as the plan takes off 131 Managing Risk while Implementing Your Plan 132 Thinking the unthinkable: What can possibly go wrong? 132 Dealing with large challenges 133 Part III: Making the Most of Marketing 135 Chapter 8: Appreciating the Benefits of Marketing for Your Business 137 Working Together in Harmony: Marketing and Sales 138 Enjoying the perfect relationship (not!): Marketing and sales 139 Making your marketing sales-oriented 140 Setting Out Your Stall: Marketing for Services Firms 144 Selecting the best marketing techniques for you 145 Energizing your team 146 Using your network 148 Forming partnerships and alliances 149 Understanding technology and the online dimension 150 Finding some quick wins in marketing 152 Deciding whether Your Firm Needs Branding 154 Understanding the importance of brands 154 Identifying yourself with a brand 155 Marketing your brand 155 Chapter 9: Driving Sales Success with Effective Marketing 157 Revving up the Marketing Engine 158 Appreciating the differences between sales and marketing 159 Ensuring that marketing drives results 160 Tuning up the marketing engine 162 Carrying out the hard work of marketing 165 Setting Accountabilities between Sales and Marketing 166 What am I striving for? Establishing the goal 167 ‘How will I know that marketing is achieving its goals?’ Measuring marketing 168 Ensuring that Marketing Generates Interest 170 ‘Hey, we’re over here!’ Getting attention 170 ‘Over to you!’ Timing lead handover correctly 172 Chapter 10: Creating Your Marketing Plan 175 Preparing To Market Your Business 175 Defining your plan 176 Researching marketing opportunities 177 Choosing your channels 179 Brainstorming your tactics 182 Putting Marketing into Practice 186 Creating your marketing programs 186 Creating your marketing calendar 192 Creating and managing collateral and content 194 Making the Most of Your Resources 196 Breaking the plan down to decide on resources 196 Satisfying marketing’s appetite: Who does the marketing? 197 Making marketing accountable 198 Chapter 11: Automating Marketing – More Leads with Less Effort 199 Introducing the Automated Demand Generation Game 200 Understanding the buyer’s journey 201 Providing insights for your prospective customers 202 Attracting an audience 202 Asking whether Demand Generation Is Right for You 203 Deciding when to consider automated demand generation 203 Gathering the required resources 205 Adding Automation to Your Marketing Armory 206 Choosing your infrastructure tools 207 Building your database 210 Designing demand generation programs 212 Testing and evaluating your programs 216 Making the phone ring 218 Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion 221 ‘We Can Work It Out’: Sales and Marketing Join Forces 221 Reassessing roles as your business grows 222 Laying out the connections between marketing and sales 223 Setting common goals and targets 225 ‘Come On, Come On, Let’s Stick Together!’ Marketing and Sales Can Collaborate 227 Clearing up misunderstandings that threaten unified business development 228 Acting to support unified business development 230 Helping marketing and sales to get on 231 Part IV: Seeing What Sales Can Do for You 235 Chapter 13: Becoming the Leader of the (Sales) Pack 237 Appreciating the Importance of Sales Leadership 238 Getting clear what your business sells 238 Establishing a sales process 240 Tooling up for sales 246 Setting goals and metrics 248 Building and Leading Your Sales Dream Team 249 Creating your pack of sales maestros 250 Using people outside the pack 251 Enrolling people to execute your sales strategy 251 Delving Deeper into Leading the Sales Process 253 ‘Put that it your pipe and smoke it!’ Managing a sales pipeline 253 Working your sales process 255 Engaging in collaborative selling 259 Avoiding knee-jerk reactions to problems 259 Taking the right action at the right time 261 Chapter 14: Taking the Lead: Selling Under Control 265 Okay, You’re In! Qualifying Leads into Prospects 266 Getting your interactions right with customers 266 Handling leads, whatever the source 267 Determining who to sell to 269 Gathering the tools to help qualifying 269 Taking the meeting 270 Gating prospects through your sales pipeline 273 Pitching Your Services to Customers 274 What prospects want: Understanding customer mentality 275 Limbering up to pitch 279 Writing good proposals 280 ‘Let’s dance’: Pitching on the day 282 The inquest: Assessing how the pitch went 284 Chapter 15: Closing the Sale to Your Satisfaction 285 ‘Signed, Sealed, Delivered’: Closing the Deal 285 Picking your way through negotiation 286 Getting to the real ‘yes’ without begging 286 Contracting for a win-win 287 ‘This Much I Know’: Managing the Transition from Sales to Delivery 290 Staying on the team 291 Passing on all you know 291 Backing out gracefully 293 Re-engaging with the customer 293 ‘Say Hello, Wave Goodbye’: Finishing Up the Sale 294 Tidying up: Capture everything 294 Learning from experience: Win/loss reviews 295 Recognizing the value of evaluation 295 Part V: Managing Your Customers for Business Success 297 Chapter 16: Generating Success from the Customer Relationship 299 Back Off, He’s Mine! Remembering that the Customer Belongs to Everyone 300 Sharing the customer relationship 300 Collaborating for customer success 302 Creating a lifetime customer 307 Tell Me What I Mean To You: Securing Value from Your Customers 308 Understanding your value through the customer’s eyes 308 Asking for more 311 Turning the customer into an active advocate 313 Chapter 17: Joining Together to Maximize Business and Customer Value 315 You Know It Makes Sense: Seeing How Business Development Benefits All 316 Creating an organization in which everyone sells 316 Being a motivating business 318 Talking about team communication 319 Making the Most of Account Planning 322 Analyzing where your revenue will come from 323 Turning goals into reality 323 Deciding what to include in your account plan 324 Growing, Growing, Gone! Account Managers’ Role in Your Growth Plans 325 Showing account managers how to do business development 326 Thinking about monthly, quarterly and annual reviews 328 Bringing Delivery to the Feedback Party 329 Spreading delivery’s tentacles into the market 330 Gathering new ideas and best practices 330 Ensuring that sales learns from delivery 331 Making delivery feel valued 331 Chapter 18: Standing Tall To Get More Customers: Vertical Industries 333 ‘The Only Way Is Up!’ Understanding Why Verticals Matter 334 Working with verticals makes sense 335 Identifying your verticals: Is going vertical right for you? 336 Listening to what customers say about their vertical 338 Leveraging Your Knowledge for Vertical Success 340 Understanding similarities and differences between verticals 340 Breaking down your services experience from a vertical perspective 341 Finding gold in them there vertical hills 342 Checking whether you’re ready to go vertical 343 Designing and Executing Vertical Campaigns 343 Writing vertically based promotional materials 344 Getting your vertical message out there 344 Part VI: Making Influential Friends: Partnerships 345 Chapter 19: Seeking Partners for Mutual Benefit 347 Considering the Types of Partnership Available 348 Sticking to What You Do Best 349 Keeping to your set path 350 Going deep not wide 350 Traveling Alone or Partnering Up 352 ‘We belong together’: Finding reasons to partner – or not 352 ‘Picture this’: Considering your business with partners 354 ‘Service Firm WLTM Companion for Business Growth’: Finding Good Partners 355 Creating partnership goals 355 Getting your criteria together: Profiling ideal partners 357 Chapter 20: Pursuing Your Plans for a Successful Partnership 361 Locating Partnerships within Business Development 361 Partnering Up Effectively 362 Dating: Getting to know each other 362 Testing the cultural fit: What do you have in common? 364 Setting boundaries to stay realistic 367 Agreeing shared goals 368 Understanding why partnerships don’t work 369 Going to Market Together 370 Appointing a partner manager 370 Creating a unified go-to-market strategy 370 Defining roles and responsibilities 372 Tackling the question of who owns the customer 373 Wondering whether to white label or not 374 Coping with co-branding 374 Sharing the wealth 375 Part VII: The Part of Tens 377 Chapter 21: Ten Regular Actions that Benefit Your Business 379 Making Five Business Phone Calls 379 Calling Customers and Partners 380 Talking to Employees 380 Reading Some Blogs 380 Sending Out Three Value-Added Emails 380 Updating Your CRM/SFA 380 Making Five New Connections on LinkedIn 381 Tweeting Something 381 Reviewing How Your Day Went 381 Planning Tomorrow 381 Chapter 22: Ten Key Metrics to Watch 383 Knowing How Big Your Sales Pipeline Needs to Be 383 Maintaining the Right Number of Opportunities 383 Shortening Your Sales Cycle 384 Planning Projected Revenue 384 Producing the Right Number of New Leads 384 Assessing Planned versus Actual Revenue 384 Checking Profitability by Customer 385 Monitoring Cash Flow: Days Sales Outstanding 385 Keeping the Customer Happy with Satisfaction Scores 385 Minimizing Staff Attrition 385 Chapter 23: Ten Great Resources for Business Development 387 Discovering Online For Dummies Resources for Business Development 387 Signing up for Business Insider 387 Using the Business Training Institute 388 Improving with Influence Ecology 388 Casting a Wider Net with the American Marketing Association 388 Getting Better with the Sales Management Association 388 Blogging for Success: Sales Benchmark Index 388 Being In with the In-Crowd: LinkedIn Groups 389 Leading with Confidence: Vistage 389 Contacting the Author: RainMakers US 389 Index 391

    1 in stock

    £16.99

  • Cash Flow for Dummies

    John Wiley & Sons Inc Cash Flow for Dummies

    Book SynopsisThe fast and easy way to grasp cash flow management Cash Flow For Dummies offers small business owners, accountants, prospective entrepreneurs, and others responsible for cash management an informational manual to cash flow basics and proven success strategies.Table of ContentsIntroduction 1 Part I: Fitting Cash Flow into the Big Picture of Running a Business 7 Chapter 1: Getting in Sync with the Rhythm of Cash 9 Chapter 2: Why Accrual Accounting Is Essential 23 Chapter 3: The Big Three Financial Statements 37 Chapter 4: Getting a Grip on the Statement of Cash Flows 59 Part II: Using Financial Statements to Assess Cash Health 81 Chapter 5: Mining the Balance Sheet for Cash 83 Chapter 6: Digging Deeper into Cash Flow 113 Chapter 7: Understanding Liquidity versus Available Cash 131 Part III: Getting Intimate with Your Company's Cash Flow Needs 157 Chapter 8: Creating a Business Plan to Secure Cash 159 Chapter 9: Building Best-in-Class Projection Models to Manage Cash 173 Chapter 10: Identifying and Securing External Sources of Capital 193 Chapter 11: Knowing When to Use Debt to Finance Your Business 213 Part IV: Managing Your Business with Cash Flow in Mind 239 Chapter 12: Covering the Basics of Cash and Cash Activity 241 Chapter 13: Preventing Cash Losses from Embezzlement and Fraud 267 Chapter 14: Managing the Selling Cycle to Improve Cash Flows 281 Chapter 15: Managing the Disbursement Cycle to Improve Cash Flows 311 Part V: The Part of Tens 331 Chapter 16: Ten Keys to Managing Cash Flows in a Small Business 333 Chapter 17: Ten Tales of Cash-Flow Woes 341 Index 351

    £18.69

  • Business Analysis  Valuation

    Business Analysis Valuation

    4 in stock

    Book SynopsisThis seventh edition of Business Analysis and Valuation: An International Perspective guides students through the interpretation and use of IFRS-based financial statements with the help of case studies from a wide range of international corporations. The authors use real-life financial and non-financial data to show how financial analysis informs valuation decisions. Numerous and varied tasks cement a fundamental and practical understanding of corporate analysis in students..

    4 in stock

    £60.79

  • Gordon Ramsays Playing with Fire

    HarperCollins Publishers Gordon Ramsays Playing with Fire

    1 in stock

    Book SynopsisThe bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he''d be famous for a TV show about how to run profitable eateries, or that he''d be head of a business empire. But he is and he did. Here''s how.In the beginning there was nothing.Not a sausage penniless, broke, fucking nothing and although, at a certain age, that didn't matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the all-time dysfunctional' poker hand.I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn't like that. It would take years before the lessons of life, business and money began to click into place before, as they say, I had a pot to piss in.This is the story of how those lessons were learned.This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon's journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.Trade Review'A truly inspiring read that makes you realise if you want something enough, it's there for the taking.' The Sun Praise for Humble Pie: ‘Gordon Ramsay’s Humble Pie – so exuberantly angry boastful, cliche-ridden, expletive-laden and touchingly sincere that I can’t believe that a single sentence has been written by anyone but the failed footballer, great cook, telly star and businessman himself. He’s the genuine bollocks, as he’s so fond of saying, and this is the tale of his personal class struggle.’ – The Observer 'Inspirational stuff.' Heat ‘I cannot recommend strongly enough that every BII member reads it… The book is an inspiration. Anybody running any kind of business will benefit from reading this.’ BII Business magazine

    1 in stock

    £9.49

  • Originals

    Penguin Putnam Inc Originals

    Out of stock

    Book SynopsisThe #1 New York Times bestseller that examines how people can champion new ideas in their careers and everyday life—and how leaders can fight groupthink, from the author of Think Again and co-author of Option B“Filled with fresh insights on a broad array of topics that are important to our personal and professional lives.”—The New York Times DealBook“Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author of Lean InWith Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his genera

    Out of stock

    £11.40

  • Taken for a Ride

    Shepheard-Walwyn Publishers Ltd Taken for a Ride

    Book Synopsis

    £13.77

  • Talent Prophecy

    Advantage Media Group Talent Prophecy

    1 in stock

    Book SynopsisCreating a Workforce for Today and TomorrowA business lives, dies, and thrives on its talent. Whether it's W-2 employees, freelancers, gig workers, AI bots, or a mix of all of the above, every business has to get its workforce right if it wants to remain at the top of its industry. Any company with the right people with the right skills in the right place at the right time will have the ultimate edge over its competitors. And that means few areas deserve as much priority as workforce planning and talent management.In Talent Prophecy, Russell Klosk has broken down all the components behind a successful workforce planning model, as well as all the additional considerations behind implementation. Whether it's creating the conditions for the model's success within your company, building stakeholder support, or adjusting the model over time, Klosk has all the insights you need to see your company's predictive workforce powers improve.Using language and examples that everyone in HR, finance, operations, and the C-Suite can follow, Klosk relies on his decades of experience advising industry leaders across the Fortune 500 to bring clarity to the complexities of modeling and talent management.With Klosk's help, business leaders will not only be able to see the gaps in the skill sets of their current workforce but to prophecy their future needs for every strategy they might implement going forward.There's no reason to leave crucial decisions on talent to outdated systems or gut instinct. With Talent Prophecy, you can take your business to the top today and keep it there tomorrowin any industry and through any technological innovation.

    1 in stock

    £21.59

  • Titanic the Ship Magnificent  Slipcase

    The History Press Ltd Titanic the Ship Magnificent Slipcase

    4 in stock

    Book SynopsisThe largest, most luxurious ship in the world, wrecked on her maiden voyage after colliding with an iceberg mid-Atlantic, has become the stuff of legends. While everyone knows the new White Star liner was glamorous, full of millionaires when she sank, few appreciate just how luxurious she was. Even in Third Class, the accommodation was better than on First Class on many older ships. For the first time, Bruce Beveridge, Steve Hall, Scott Andrews and Daniel Klistorner look at the construction and exterior of the ship itself, and at her interior design and fittings. From cobalt blue Spode china and Elkington plate silverware in the à la carte restaurant to the design of the boilers and fixtures and fittings on board the world's most luxurious vessel, they tell the story of a liner built at the peak of the race between the British, French and Germans to build bigger and better ships.

    4 in stock

    £112.50

  • What You Do Is Who You Are

    HarperCollins Publishers What You Do Is Who You Are

    15 in stock

    Book SynopsisBen Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.

    15 in stock

    £10.44

  • Hezbollah

    Pluto Press Hezbollah

    2 in stock

    Book SynopsisA study of the political nature and dynamics of Hezbollah in relation to the socio-economic and political context in Lebanon and in the wider regionTrade Review'Most appraisals of Hezbollah from a left-wing perspective have focused, often solely, on its role in the fight against the Israeli occupation of Lebanon, thus serving the party's own mythology. The merit of this iconoclastic book is that it endeavours to analyse Hezbollah from a historical materialist perspective' -- Gilbert Achcar, SOAS, University of London'An insightful and timely analysis of Hezbollah, situating the party within a fascinating account of the wider Lebanese political economy. An important contribution' -- Adam Hanieh, SOAS, University of London'Timely...[a] well-rounded and incisive discussion of the organisation's place in the contemporary global order' -- Muftah'Both an excellent introduction and fine analysis of Hezbollah as a political entity in Lebanon as well as a social movement ... Highly recommended' -- CHOICE'[An] excellent book ... [This] book is a must-read for those seeking to understand Middle Eastern politics. It provides much needed detail and historical context for understanding the rise of one of the most important political parties in the region' -- Marxist Left Review'Essential reading for anyone interested in gaining a more complete understanding of Hezbollah, or present day Lebanese politics' -- Perspectives on TerrorismTable of ContentsList of Tables Acknowledgements Introduction 1. Sectarianism and the Lebanese Political Economy: Hezbollah’s Origins 2. Hezbollah and the Political Economy of Lebanese Neoliberalism 3. Lebanese Class Structure under Neoliberalism 4. Hezbollah and Shi’a Civil Society 5. Hezbollah and the Lebanese Labor Movement 6. Hezbollah’s Military Apparatus 7. Hezbollah and Revolutionary Processes in the Middle East and North Africa Since 2011 Conclusion Appendix: Shi’a Fraction of the Bourgeoisie Notes References Index

    2 in stock

    £19.70

  • Making Things Happen

    O'Reilly Media Making Things Happen

    Out of stock

    Book SynopsisOffers a collection of essays on philosophies and strategies for defining, leading, and managing projects. This book explains to technical and non-technical readers alike what it takes to get through a large software or web development project. It does not cite specific methods, but focuses on philosophy and strategy.

    Out of stock

    £999.99

  • Local Is Our Future: Steps to an Economics of

    Local Futures Local Is Our Future: Steps to an Economics of

    Out of stock

    Book SynopsisFrom a renowned pioneer of the anti-globalization movement, a primer on working towards a localized world From disappearing livelihoods to financial instability, from climate chaos to an epidemic of depression, we face crises on a number of seemingly unrelated fronts. This well-referenced book traces the common roots of these problems in a globalized economy that is incompatible with life on a finite planet. But Local is Our Future does more than just describe the problem: it describes the policy shifts and grassroots steps – many of them already underway around the world – that can move us towards the local and, thereby, towards a better world.

    Out of stock

    £10.44

  • Organization Theory

    Oxford University Press Organization Theory

    1 in stock

    Book SynopsisOrganization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. Through the unique three-perspective approach, students are challenged to explain, explore, and evaluate organizational theory, drawing on their own experiences as well as the book''s diverse practical examples.The fourth edition includes a host of new learning features, which examine the practicality of theorizing and encourage students to broaden their intellectual reach. ''Theory to Practice'' boxes and case studies highlight organizing processes in a range of settings, either through real-life, business examples or through exercises that encourage students to apply the theory to organizations they know or organizing experiences of their own. ''Think like a Theorist'' and ''Exercise Those Perspectives'' boxes then encourage students to actively theorize and evaluate, developing essential critical thinking skills and a greater understanding of the complex knowledgTrade ReviewThe most useful introductory text on organization theory there is. * Ian Storer, Sheffield Hallam University *A text that will genuinely help a student be an organization theorist. * Gemma Donnelly-Cox, Trinity College Dublin *The comprehensiveness of the approach is beyond question. * Dr Sandra Pereira, University of Warwick *This is an excellent textbook. * Dr Marco Berti, University of Technology, Sydney *Very good, very accessible, very relevant. * Dr Beryl Bellman, California State University Los Angeles *Table of ContentsPart One: What is Organization Theory?Organization theory and its multiple perspectivesA brief history of organization theoryPart Two: Core Concepts and TheoriesOrganization-environment relationsOrganizational social structureOrganizational technologyOrganizational cultureThe physical structure of built space in organizationsPart Three: Themes and ApplicationsPower in and around organizations: Organizational politics, conflict, and controlOrganizational identity at Carlsberg Group

    1 in stock

    £65.54

  • Adaptive Action

    Stanford University Press Adaptive Action

    Book SynopsisTrade Review"Adaptive Action offers new ways to think about the limitations in traditional planning: it enables you to name and explore the uncertainty in your systems; it promotes shorter cycles of action and feedback, enabling you to respond to unexpected events and take corrective action more quickly."—Leadership Excellence"Adaptive Action does an excellent job of building on the theories and methods that underlie our current thinking about complexity. Eoyang and Holladay provide an introduction to practical tools that, before now, have not been gathered into one volume. They organize these resources in a way that takes the reader progressively deeper into the application of adaptive action and brings complexity into greater focus. This book demonstrates how a powerful, but simple framework can uncover deeper meanings and influence change."—Maya Townsend, Founder and Principal Consultant, Partnering Resources"Adaptive Action takes a giant leap forward. It moves us closer to understanding how complexity impacts us, our organizations, and society. Then, it reveals how we can be proactive in managing today and influencing tomorrow."—David W. Jamieson, University of St. Thomas and Past President, American Society for Training & Development"Staying a step ahead is very difficult, but Adaptive Action provides the tools and questions that every leader should ask at work and at home. Presenting a simple, flexible, and iterative approach that includes inquiry, discovery, shifts, and action, this book provides a blueprint for everyone looking to increase organizational capacity and creative thinking."—Cindy Elkins, Vice President, IT Americas at Genentech

    £22.49

  • The Art of War Pocket Edition

    Shambhala The Art of War Pocket Edition

    3 in stock

    Book Synopsis

    3 in stock

    £7.59

  • Difficult Conversations (HBR 20-Minute Manager

    Harvard Business Review Press Difficult Conversations (HBR 20-Minute Manager

    2 in stock

    Book SynopsisYou have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive--not combative. Difficult Conversations walks you through: Uncovering the root cause of frictionMaintaining a positive mind-setUntangling the problem togetherAgreeing on a way forward Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

    2 in stock

    £9.36

  • 10 Steps to Successful Change Management

    American Society for Training & Development 10 Steps to Successful Change Management

    7 in stock

    Book SynopsisChange is inevitable, and how we handle it determines a great deal of our success in life. Fortunately, 10 Steps to Successful Change Management can help you understand change and take proactive steps toward dealing with it. With this handy go-to resource as your guide, you can understand and evaluate change, and apply practical tools that will help you not only cope with the inevitable, but benefit from it.Do you look forward to change, or do you face it with a sense of impending doom?Change is inevitable, and how we handle it determines a great deal of our success in life. Yet many people dread change, viewing it as a threat to be overcome rather than an opportunity to learn and grow.Fortunately, 10 Steps to Successful Change Management can help you understand change and take proactive steps toward dealing with it—whether it comes from technology, organisational shifts, economic or global trends, or simply the passage of time. With this handy go-to resource as your guide, you can understand and evaluate change, and apply practical tools that will help you not only cope with the inevitable, but benefit from it.This book can serve as a step-by-step program for systematically building your change management strategy, or you can turn directly to whichever chapter will help solve the problem at hand today. Either way, you'll be provided with insights, case studies, tools, and techniques to put you ahead of the change curve. You'll learn how to:develop a change management team and create supportive alliancescommunicate your plans, take your vision from idea to action, and overcome challenges along the waymeasure your success, review lessons learned, and build a culture of constant improvement.With 10 Steps to Successful Change Management at your fingertips, you'll be prepared to understand what's happening, minimise the risk that goes with it, and take advantage of the opportunities that change can bring. Instead of dreading the possibility that changes will occur, you'll be assured of your ability to handle them—and to thrive and grow through the experience.

    7 in stock

    £11.24

  • The Soft Skills Book: The key difference to

    LID Publishing The Soft Skills Book: The key difference to

    Book SynopsisSoft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.

    £8.99

  • The Canary Code

    Berrett-Koehler Publishers The Canary Code

    1 in stock

    Book SynopsisThe first actionable DEI framework for intersectional inclusion that embraces those with cognitive and emotional differences associated with neurodiversity.Despite their skills and work ethics, members of autistic, ADHD, Tourette Syndrome, learning differences, and related communities face barriers to hiring and advancement. In the U.S., 30-40% of neurodivergent people and 85% of autistic college graduates struggle with unemployment. Yet, like canaries in the coal mine, they are impacted by issues that ultimately harm everyone. Lack of flexibility, transparency, and psychological safety exclude neurodivergent, disabled, and multiply marginalized talent—and leave most employees stressed and disengaged.This book helps CEOs, human resources and DEI leaders, managers, and consultants design neuroinclusive and thriving workplaces where everyone can do their best work. It draws on examples of pioneering organizations, human stor

    1 in stock

    £22.95

  • Conscious Capitalism, With a New Preface by the

    Harvard Business Review Press Conscious Capitalism, With a New Preface by the

    4 in stock

    Book SynopsisAs seen on Oprah's Super Soul Sunday The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today's best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today's organizations are creating value for all stakeholders--including customers, employees, suppliers, investors, society, and the environment. Read this book and you'll better understand how four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.Trade Review"It's as much about management as about philosophy." -- Drake Baer, Business Insider Praise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller: "Full of thoughtful insights." -- Financial Times "Buy it. Read it. Implement it. It's a true guide to the future." -- Forbes.com "I highly recommend listening to what they have to say." -- Howard Schultz, chairman, president, and CEO, Starbucks "This is the book I always wanted to write." -- Bill George, bestselling author, True North

    4 in stock

    £15.99

  • The Destructive Power of Family Wealth

    John Wiley & Sons Inc The Destructive Power of Family Wealth

    1 in stock

    Book SynopsisWealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family.Trade Review"..thought provoking and fascinating." (ePrivate Client, January 2017)Table of ContentsPreface xiii Acknowledgments xvii About the Author xxi Introduction 1 Chapter 1 Any Amount of Wealth is Enough to Destroy a Family 7 Chapter 2 The Psychology of Wealth 19 Chapter 3 The Move to Transparency 45 Chapter 4 Understanding the World of Taxation 65 Chapter 5 The Needs of Wealth-Owning Families 95 Chapter 6 The Tools of Wealth Planning 163 Chapter 7 Advisors – We Need Them but Need to Control Them 195 Chapter 8 Getting it Right 215 Addendum: The Need for Dialogue on Tax Transparency 237 Glossary 251 Index 267

    1 in stock

    £25.60

  • The Real Book of Real Estate: Real Experts. Real

    Plata Publishing The Real Book of Real Estate: Real Experts. Real

    1 in stock

    Book SynopsisIn a world where too many financial advisors do not follow their own advice, here is a book written by experts who practice what they teach and who will teach you to thrive, not merely survive, during turbulent economic times. This is the real deal...The Real Book of Real Estate. The only thing better than one real estate expert teaching you how to invest and win is 20 real estate experts with that same mission. For the first time ever, Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, has assembled in one book an unrivaled cast of real estate wizards and trusted advisors with one purpose in mind: to share their knowledge and teach you to win in real estate. This is the ultimate real estate book you will come back to again and again. Read it cover to cover, or use it as a guide to help when you need it most. The Real Book of Real Estate will be your #1 source as you determine the real estate niche that is perfect for you and as you navigate the ups and downs of the real estate market and become the expert you know you can be. Whether you're a seasoned investor or buying your first property, this is the one book you can and will read over and over. Robert's team of real experts shows you how to: value a property, lease a property and keep it leased, get financing, title and protect entities, find hidden investment opportunities, minimize taxes and establish your own team of advisors.

    1 in stock

    £14.24

  • The Book in the Renaissance

    Yale University Press The Book in the Renaissance

    15 in stock

    Book SynopsisThe dawn of print was a major turning point in the early modern world. This book reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic and cultural concerns surrounding the printed word.Trade Review"'It is more fun than a book on bibliography has any right to be: as well as emphasising what a cut-throat, pragmatic and disreputable business the early modern book trade was, it's a salient reminder of how little we really know about the subject.' (Alec Ryie, Times Higher Education Supplement) 'This is a book of remarkable scholarship, rich in detailed evidence... It is a book worth reading right through and then keeping for reference.' (Revd Dr Raymond Chapman, Church Times) 'The great joy of The Book in the Renaissance is that it paints a vivid, often surprising portrait of the West's first ventures into the publishing industry... Pettegree writes with wit and fluency and he combines a broad, continent-girdling perspective with more focused analyses: a section on the role of print in the development of Lutheranism, for instance, is masterly. This book will make specialists prick up their ears but it also has huge appeal for the general reader.' (Jonathon Wright, Catholic Herald)"

    15 in stock

    £18.04

  • Who Cooked Adam Smith's Dinner?: A Story About

    Granta Books Who Cooked Adam Smith's Dinner?: A Story About

    7 in stock

    Book SynopsisAdam Smith, the founder of modern economics, believed that our actions stem from self-interest and the world turns because of financial gain. But every night Adam Smith's mother served him his dinner, not out of self-interest but out of love.Today, economics focuses on self-interest and excludes our other motivations. It disregards the unpaid work of mothering, caring, cleaning and cooking and its influence has spread from the market to how we shop, think and date. In this engaging takedown of the economics that has failed us, Katrine Marçal journeys from Adam Smith's dinner table to the recent financial crisis and shows us how different, how much better, things could be.Trade Review[A] spirited and witty manifesto... In commanding rhetoric punctuated with spiky wit... Marçal does not seek to yoke every last aspect of our lives to the tyranny of Homo economicus. Rather, she asks why we have fetishised the myth, and suggests that man denuded of his humanity is not such a figure to aspire to after all -- Caroline Criado-Perez * New Statesman *Polemical and entertaining * Observer *Smart, funny and readable -- Margaret AtwoodA welcome addition to a canon dominated by men. With feminist incisiveness [Marçal] looks at the mess we're in. Witty and perceptive -- Vanessa Baird * New Internationalist *Economics through a wholly different prism - challenging and illuminating -- Will Hutton, author * Them and Us *Incisive and witty, Who Cooked Adam Smith's Dinner? seeks to restore a sense of humanity, empathy and care to our picture of economic and gender relations. Katrine Marçal's book is instructive, angry and funny: economic man has met his match -- Nina Power, author * One Dimensional Woman *[A] wise critique of current economics -- Lesley McDowell * Sunday Herald *Who cooked Adam Smith's dinner? His mother, of course. From this compelling insight, Katrine Marçal builds her critique of economic man, exposing him for the sham he really is. Erudite, furious, and eminently readable, this book will send a great many economists running for cover -- Philip Roscoe, author * I Spend Therefore I Am *Required reading for everyone on the left... buy it as a pledge to change the world -- Caroline Criado-Perez, author * Do It Like A Woman *Thought provoking -- Jessica Abrahams * Prospect *The book skewers "economic man" [...] with admirable wit and lightness of touch -- Nick Spencer * Tablet *

    7 in stock

    £10.44

  • The Rational Optimist

    HarperCollins Publishers The Rational Optimist

    20 in stock

    Book SynopsisShortlisted for the BBC Samuel Johnson Prize for Non-fiction 2011.Life is on the up.We are wealthier, healthier, happier, kinder, cleaner, more peaceful, more equal and longer-lived than any previous generation. Thanks to the unique human habits of exchange and specialisation, our species has found innovative solutions to every obstacle it has faced so far.In The Rational Optimist', acclaimed science writer Matt Ridley comprehensively refutes the doom-mongers of our time, and reaches back into the past to give a rational explanation for why we can and will overcome the challenges of the future, such as climate change and the population boom.Bold and controversial, it is a brilliantly confident assertion that the 21st century will be the best for humankind yet.Trade Review‘A triumphant blast on the vuvuzela of common sense’ Boris Johnson ‘A glorious defence of our species… a devastating rebuke to humanity's self-haters’ Sunday Times ‘No other book has argued with such brilliance against the automatic pessimism that prevails’ Ian McEwan ‘His theory is, in a way, the glorious offspring that would result if Charles Darwin’s ideas were mated with those of Adam Smith’ The Economist ‘Original, clever and controversial’ Guardian ‘As a work of bold historical positivity it is to be welcomed. At every point cheerfulness keeps breaking through’ The Times

    20 in stock

    £10.44

  • Building Strong Brands

    Simon & Schuster Ltd Building Strong Brands

    7 in stock

    Book SynopsisAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

    7 in stock

    £10.44

  • Technical Analysis Explained, Fifth Edition: The

    McGraw-Hill Education (Asia) Technical Analysis Explained, Fifth Edition: The

    Out of stock

    Book SynopsisThe guide technicians turn to for answers--tuned up to provide an advantage in today's global economy The face of investing has significantly changed in the 30 years since this book's first publication, but one essential component of the markets has not--human behavior. Whether you're trading cornerstone commodities or innovative investment products, observing how investors responded to past events through technical analysis is your key to forecasting when to buy and sell in the future. This fully updated fifth edition shows you how to maximize your profits in today's complex markets by tailoring your application of this powerful tool. Tens of thousands of individual and professional investors have used the guidance in this book to grow their wealth by understanding, interpreting, and forecasting significant moves in both individual stocks and entire markets. This new edition streamlines its time-honored, profit-driven approach, while updating every chapter with new examples, tables, charts, and comments that reflect the real-world situations you encounter in everyday trading. Required reading among many professionals, this authoritative resource now features: Brand-new chapters that analyze and explain secular trends with unique technical indicators that measure investor confidence, as well as an introduction to Pring's new Special K indicator Expanded coverage on the profit-making opportunities ETFs create in international markets, sectors, and commodities Practical advice for avoiding false, contratrend signals that may arise in short-term time spans Additional material on price patterns, candlestick charts, relative strength, momentum, sentiment indicators, and global stock markets Properly reading and balancing the variety of indicators used in technical analysis is an art, and no other book better illustrates the repeatable steps you need to take to master it. When used with patience and discipline, Technical Analysis Explained, Fifth Edition, will make you a better decision maker and increase your chances of greater profits.Table of ContentsPreface ixPart I: Trend-Determining Techniques1. The Definition and Interaction of Trends 32. Financial Markets and the Business Cycle 173. Dow Theory 294. Typical Parameters for Intermediate Trends 415. How to Identify Support and Resistance Zones 556. Trendlines 707. Basic Characteristics of Volume 978. Classic Price Patterns 1159. Smaller Price Patterns and Gaps 16610. One- and Two-Bar Price Patterns 18611. Moving Averages 20912. Envelopes and Bollinger Bands 23313. Momentum I: Basic Principles 24614. Momentum II: Individual Indicators 27915. Momentum III: Individual Indicators 31116. Candlestick Charting 34017. Point and Figure Charting 37318. Miscellaneous Techniques for Determining Trends 38319. The Concept of Relative Strength 40120. Putting the Indicators Together: The DJ Transports 1990–2001 423Part II: Market Structure21. Price: The Major Averages 43122. Price: Sector Rotation 45523. Time: Analyzing Secular Trends for Stocks,Bonds, and Commodities 47124. Time: Cycles and Seasonal Patterns 49925. Practical Identification of Cycles 52526. Volume II: Volume Indicators 53127. Market Breadth 560Part III: Other Aspects of Market Analysis28. Indicators and Relationships That Measure Confidence 59329. The Importance of Sentiment 61030. Integrating Contrary Opinion and Technical Analysis 63531. Why Interest Rates Affect the Stock Market 65332. Using Technical Analysis to Select Individual Stocks 67333. Technical Analysis of International Stock Markets 69434. Automated Trading Systems 71335. Checkpoints for Identifying Primary StockMarket Peaks and Troughs 739Epilogue 753Appendix: The Elliott Wave 755Glossary 761Bibliography 767Index 773

    Out of stock

    £36.09

  • How To Become A Great Boss

    Ebury Publishing How To Become A Great Boss

    Out of stock

    Book SynopsisThe great boss simple success formula includes:--Hire only top-notch people--Put the right people in the right job--Listen to your staff--Remove frustration and barriers that fetter the people--Say 'thank you' publicly and privatelyJeffrey J.Trade ReviewSimplicity in business books is a formidable virtue, something Jeffrey J Fox understands...No tip takes longer than two minutes to read, though the messages they impart may well remain with you for a lifetime. * Eurobusiness *

    Out of stock

    £999.99

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