Business, Finance & Law Books

Book SynopsisA timely and hands-on resource informed by lessons learned from Fortune 500 CEOs and executives Leading at a Distance provides executives with the necessary skills to successfully lead in the new virtual workplace, backed by the research and expertise of global leadership firm Spencer Stuart. Although working remotely is not new, the global pandemic has placed virtual work at the center of everyday life. And it has thrust workforce strategies to the core of business operations globally. As the shift towards large-scale virtual work continues to grow and become a permanent fixtureby some estimates, 30% of the workforce will be working virtually leaders must understand how to build virtual work environments that foster connected, engaged, and high-performing teams. Although some forward-thinking companies and not-for-profit organizations have made significant investments in technology and virtual collaboration, many others have simply joined the Zoom culture without fully appreciating what it takes to operate effectively at a distance on a sustained basis. Leading at a Distance is a timely, research-based, and highly practical guide for developing and implementing strategies for conducting high-impact virtual work, building trust, and enhancing team unity. Designed to help leaders shape organizational culture remotely, this must-have resource demonstrates how to conduct virtual onboarding for senior leaders, build top teams from a distance, manage accountability in the new virtual environment, and much more. A hands-on toolkit filled with compelling examples, expert insights, and invaluable advice, this book: Provides clear guidance on establishing effective leadership in the virtual workplaceOffers practical approaches for establishing strong relationships, increasing employee engagement, and coaching from a distanceAddresses ways to keep geographically dispersed team members aligned and accountableIllustrates creative ideas for boosting team moraleFeatures an overview of the unique challenges facing leaders in the virtual workplaceDiscusses often-overlooked topics such as virtual hiring and onboarding Leveraging the authors' in-depth research and consulting experience, Leading at a Distance is required reading for anyone needing to adapt to a virtual way of working and develop their virtual leadership skills to maximize organizational effectiveness and performance.Table of ContentsPreface xvii Introduction xxiii Chapter 1 What We Learned from the Pandemic: Our Research Shows Remote Work Is Here to Stay 1 Chapter 2 No Trust = No Team: The Formula for Building Cohesive Relationships Virtually 23 Chapter 3 What Does Good Look Like? Profile of High-Performing Virtual Teams 35 Chapter 4 How to RAMP Up Your Virtual Team’s Performance: A Blueprint for Success 49 Chapter 5 Out of Sight, Not Out of Mind: How to Inspire and Motivate from Afar 65 Chapter 6 “You’re on Mute”: The Ultimate Guide for Hosting Virtual Meetings 79 Chapter 7 Hiring Without a Handshake: Discovering Successful Virtual Leaders 97 Chapter 8 Surviving Day One: A Toolkit for Remote Onboarding 111 Chapter 9 Continuous Improvement: High-Impact Coaching and Accountability at a Distance 129 Chapter 10 The Culture Conundrum: Building and Sustaining Culture Virtually 147 Afterword: The Virtual Road Ahead 165 Acknowledgments 177 About the Authors 185 Index 189

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Book SynopsisYour lack of focus on Procurement is limiting your profits. Multiply them by making Procurement a company-wide priority. Profit from Procurement: Add 30% to Your Bottom Line by Breaking Down Silos delivers an insightful, compelling, and fresh take on a subject that typically comprises 50% of a business's total costs: Procurement. Alex Klein, Simon Whatson and Jose Oliveira, leaders at the world's largest dedicated Procurement consultancy, highlight the limitations of the traditional, functionally siloed approach to Procurement, and demonstrate how significant EBITDA gains can be made by lifting Procurement out of the back office and enabling it to fundamentally reset a company's cost base. Its accessible, frank, and refreshing style, combined with practical, actionable advice, based on the authors' extensive real-life experience, make it a must read for any executive looking to make an impact through Procurement. The book offers readers a practical and concrete roadmap to optiTable of ContentsChapter 1 INTRODUCTION: Why Procurement, and Why Now? 1 Chapter 2 AMBITION: Ensuring You Are Set Up for Success 15 Chapter 3 SOURCING EXECUTION: Making Sure That the Engine Room Delivers 27 Chapter 4 PEOPLE: Building a Winning Procurement Team 47 Chapter 5 OPERATING MODEL: Making It Work in Practice 61 Chapter 6 CROSS-FUNCTIONAL CHANGE: Repositioning the Function as a True Partner 79 Chapter 7 SUPPLIERS: Engaging Effectively 89 Chapter 8 NON-SAVINGS PRIORITIES: Balancing Your Objectives 103 Chapter 9 SAVINGS REALIZATION: Stemming the Leaks 115 Chapter 10 TECHNOLOGY: Investing in and Adopting the Right Tools 133 Chapter 11 CONSULTANTS: Using Consultants in Procurement 147 Chapter 12 PRIVATE EQUITY: Learning Lessons from PE 165 Chapter 13 ROADMAP: Making a Concrete and Realistic Plan 177 Chapter 14 CONCLUSION: Summary and Final Thoughts 195 Acknowledgments 207 About the Authors 209 List of Acronyms 213 Index 215

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Book SynopsisBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly.The Ultimate LinkedIn Sales Guideis the go-to book and guide for utilizing LinkedIn to sell. It coversall aspects of social and digital selling,includingbuilding the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales,andall the latest tips and tricks,strategiesand tools.With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you're savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouththe most powerful sales strategy around. This book will teach you how to do all that and more. InTheUltimate LinkedIn Sales Guideyou will learnhow to: Use theproven4 Pillars of Social Selling Successto improve your existing LinkedIn activities or get started on a firm footingCreatethe Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader statusGenerate leadsusingLinkedIn, then build and manage relationships with connected accounts to turn those leads into customersUtilize little-known LinkedIn power tools to grow your network, send effective messages, and write successful LinkedIn articlesAnd so much more! The Ultimate LinkedIn Sales Guideis a must read for anyone wishing to utilise LinkedIn to improve sales.Table of ContentsForeword xiii About the Author xvii Introduction xxiii Part 1 About LinkedIn 1 Chapter 1 The History of LinkedIn 3 Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7 Chapter 3 The Pillars of LinkedIn Success 13 Part 2 The Perfect Profile 19 Chapter 4 Creating a Fully Optimised LinkedIn Profile 21 Chapter 5 Your Digital Suit or Dress… 29 Chapter 6 Common LinkedIn Profile Mistakes 37 Chapter 7 Building the Ultimate LinkedIn Profile 43 Part 3 Growing Your Network 73 Chapter 8 Using LinkedIn Searches 75 Chapter 9 Growing Your LinkedIn Network 87 Chapter 10 Sending Personalised Connection Requests 97 Part 4 Messaging 107 Chapter 11 LinkedIn Messaging 109 Chapter 12 LinkedIn Message Templates 119 Chapter 13 LinkedIn Audio and Video Messages 127 Part 5 Content 155 Chapter 14 Sharing Content on LinkedIn 157 Chapter 15 Creating Content on LinkedIn 173 Chapter 16 Writing Articles on LinkedIn 221 Chapter 17 Creating Viral Content on LinkedIn 237 Part 6 Personal Branding 245 Chapter 18 Building an Industry-Leading Personal Brand 247 Chapter 19 Generating Leads from LinkedIn 259 Part 7 Sales Strategy 265 Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267 Chapter 21 Multi-Touch Selling 271 Chapter 22 Linked In Tools, Technology & Software 275 Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281 Chapter 24 LinkedIn Sales Navigator Tips 285 Chapter 25 The Future of Social & Digital Selling 293 Chapter 26 The Prospecting Maze 299 Working with Daniel Disney 311 Acknowledgements 323 Index 329

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Book SynopsisMaster the hottest technology around to drive marketing success Marketers are faced with astarkand challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem,Customer Data Platforms have come to the fore, offering companiesaway to capture, unify, activate,and analyze customer data. CDPs are the hottestmarketingtechnologyaroundtoday,but arethey worthyof the hype?Customer Data Platformstakes a deep dive into everything CDPso you can learn how to steer your firm toward the future of personalization. Over the years,many of ushave built byzantine stacks of various marketing and advertising technologyin an attemptto deliver the fabled right person,right message, right time experience.This can lead tosiloed systems, disconnected processes, and legacy technical debt.CDPs offer a way tosimplify the stack and delivera balanced and engaging customer experience.Customer Data Platformsbreaks down the fundamentals, including how to: Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution Inthisbook, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.Table of ContentsIntroduction 1 The Pizza Challenge 1 The Perils of Personalization 4 Rise of the Avoidant Customer 5 The Disconnected Data Dilemma 6 Crossing the Customer Data Chasm 7 Customer Data Platform (CDP) 8 Chapter 1 The Customer Data Conundrum 11 Data Silos 11 Known Data 14 Customer Relationship Management (CRM) 15 Customer Resolution 15 Data Portability 16 Unknown Data 16 Cross-Device Identity Management (CDIM) 19 Connecting the Known and Unknown 20 Data Onboarding 21 People Silos 22 Customer-Driven Thinker: Kevin Mannion 24 Summary: The Customer Data Problem 26 Chapter 2 The Brief, Wondrous Life of Customer Data Management 29 Customer Data on Cards and Tape? 29 Direct Mail and Email: The Prototypes of Modern Marketing 31 A Brief History of Customer Data Management 32 Relational Databases 34 The Rise of CRM and Marketing Automation 35 Marketing Automation 36 Improved User Interface (UI) 37 The Multichannel Multiverse of the Thoroughly Modern Marketer 38 The Growth of Digital 38 Today’s Landscape 40 Today’s Martech Frankenstack 41 Customer-Driven Thinker: Scott Brinker 43 Summary: The Brief, Wondrous Life of Customer Data Management 44 Chapter 3 What is a CDP, Anyway? 47 Rise of the Customer Data Platform 47 What Marketers Really Want from the CDP 51 The Great RFP Adventure 52 “We Want a Platform, Not a Product” 53 Building a Platform Solution 54 CDP Capabilities 54 Data Collection 54 Data Management 55 Profile Unification 56 Segmentation and Activation 56 Insights/AI 57 The Two (Actually Three) Types of CDPs 58 A System of Insights 58 System of Engagement 60 The Third Type: Enterprise Holistic CDP 62 Known and Unknown (CDMP) Data Must Be Unified 62 A Business-User Friendly UI 62 A Platform Ecosystem 63 The Future is Here 64 Customer-Driven Thinker: David Raab 65 Summary: What is a CDP? 66 Chapter 4 Organizing Customer Data 69 Munging Data in the Midwest 69 Elements of a Data Pipeline 71 Data Management Steps 72 1 Data Ingestion 72 2 Data Harmonization 74 Using an Information Model 75 3 Identity Management 76 Benefits of Identity Management 77 Spectrum of Identity 78 Identity Management in Practice 79 4 Segmentation 79 The Importance of Attributes 82 5 Activation 83 Getting It Done 84 Different Spheres of Influence 84 Customer-Driven Thinker: Brad Feinberg 86 Summary: Organizing Customer Data 88 Chapter 5 Build a First-Party Data Asset with Consent 91 Privacy-First is Customer-Driven 91 Privacy Police: Browsers and Regulators 93 Web Browsers and Standards Bodies 93 Intelligent Tracking Prevention 94 Enhanced Tracking Prevention and Brave 94 Google’s Chrome and AdID 94 Government Regulators 95 The Mistrustful Consumer 96 How Can a Marketer Gain Trust? 98 Attitudes Around the World 99 The Privacy Paradox 100 What Exactly is the Privacy Paradox? 101 How Do You Solve the Paradox? 101 Four Privacy Tactics to Try 102 Customer-Driven Thinker: Sebastian Baltruszewicz 103 Summary: Build a First-Party Data Asset with Consent 104 Chapter 6 Building a Customer-Driven Marketing Machine 107 Know, Personalize, Engage, and Measure 107 Know (“the Right Person”) 108 Personalize (“the Right Message”) 109 Engage (“the Right Channel”) 111 Measure (and Optimize) 113 Organizational Transformation 114 The CDP Working Model 114 Team 114 Platform 116 Use Cases 116 Methodology 117 Operating Model 118 The People at the Center (the Center of Excellence Model) 119 Marketing 120 IT/CRM 121 Analytics 122 How the COE Works 123 How to Get There from Here: A Working Maturity Model 124 Channel Coordination Stages 126 Engagement Maturity Stages 126 Touchpoints: That Was Then 127 Journeys: This is Now 127 Experiences: This is the Future 128 Summary: Build a Customer-Driven Marketing Machine 128 Chapter 7 Adtech and the Data Management Platform 131 The Magic Coffee Maker 131 Background/Evolution of the DMP 132 Five Sources of Value in DMP 133 Advertising as Part of the Marketing Mix 134 Role of Pseudonymous IDs in the Enterprise 135 Advertising in “Walled Gardens” with First-Party Data 135 End-to-end Journey Management: The CDMP 136 Customer-Driven Thinker: Ron Amram 137 Summary: Adtech and the Data Management Platform 138 Chapter 8 Beyond Marketing 141 The Expanding Role of Customer Data Across the Enterprise 141 Service: Frontline Engagement with the Customer 144 Commerce: The Storefront and the Nexus of Response 146 Use of Commerce Data for Modeling and Scoring 147 Sales: The B2B Context, and What That Means for Customer Data 149 Sources of Truth 150 Householding 150 Targetable Attributes 151 Marketing: The Brand Stewards, Revenue, and the Engagement Engine 151 Customer-Driven Thinker: Kumar Subramanyam 152 Summary: Beyond Marketing: Putting Sales, Service, and Commerce Data to Work 153 Chapter 9 Machine Learning and Artificial Intelligence 155 Once Upon a Time . . . in Silicon Valley 155 Deep Learning and AI 156 Back to the Hot Dogs 157 Cast of Characters 157 Customer-Driven Machine Learning and AI 159 Data Science in Marketing 160 Machine Learning Vs. Artificial Intelligence? 161 What Does a Marketing Data Scientist Do? 161 Customer Data and Experimental Design 161 Customer Data, Machine Learning, and AI 162 What is a Model? 162 Labeled Vs. Unlabeled Data 162 Fitting a Model to Data 162 Making Predictions 163 Regression 163 Classification 163 Finding Structure 164 Clustering 164 Dimensionality Reduction 164 Neural Networks 164 Applying Machine Learning and AI in Marketing 165 Machine-Learned Segmentation 165 Machine-Learned Attribution 167 Image Recognition and Natural Language Processing (NLP) 168 Importance of Customer Data for AI 169 AI/ML in the Organization: Data Science Teams 170 Customer-Driven Thinker: Alysia Borsa 171 Summary: Machine Learning and Artificial Intelligence 173 Chapter 10 Orchestrating a Personalized Customer Journey 175 The Rise of Context Marketing 175 Prescriptive Journeys 177 Predictive Journeys 178 Real-Time Interaction Management (RTIM) Journeys 180 Customer-Driven Thinker: Laura Lisowski Cox 181 Summary: Orchestrating a Personalized Customer Journey 183 Chapter 11 Connected Data for Analytics 185 Customer Data for Marketing Analytics 185 Analytical Capabilities 188 Analytics Data Sources 188 Beyond the Basics 189 Key Types of Analytics 190 Marketing/Email Analytics 190 DMP Analytics 191 Multitouch Attribution (MTA) 192 Media Mix Modeling (MMM) 193 Marketing Analytics Platforms 194 Enterprise Analytics/BI 195 Customer-Driven Thinker: Vinny Rinaldi 197 Summary: Connected Data for Analytics 199 Chapter 12 Summary and Looking Ahead 201 Summary 201 Looking Ahead 204 Category Shake-Out! 205 Aggregate-Level Data and “FLOCtimization” 206 A Fresh Start for Multitouch Attribution 206 AI Finally Takes Over 207 The Future 208 Further Reading 209 Acknowledgments 211 About the Authors 213 Index 215

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Book SynopsisWork for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists In The Neutrality Trap, expert mediators and facilitators Bernard Mayer and Jacqueline N. Font-Guzmán deliver an insightful and practical exploration of how to understand the conflicts we face as social change agents. You'll learn about systems disruption and constructive engagement: how to develop the relationships and change strategies that help people, systems, and societies confront their most important social challenges. In this important book, you will: Discover how to challenge the status quo in an effective wayPractice how to get into good trouble, and pick the battles worth fightingLearn to be strategic in your approach to social change and sustain your efforts over the long term Perfect for anyone interested in progressing and achieving social justice, The Neutrality Trap is an indispensable guide to engaging in and managing the necessary conflict that comes with meaningful change.Table of ContentsPreface ix I Engaging Conflict 1 1 Engaging and Disrupting for Social Change 3 2 The Neutrality Trap 27 3 Intersectionality and Social Change 51 4 Constructive Engagement 77 II Deepening Conflict 101 5 The Hope and Challenge of Enduring Conflict 103 6 Beyond Evil, Stupid, and Crazy: Systems of Privilege and Oppression 137 III Strategic Disruption 167 7 From Chaotic to Strategic Disruption 169 8 Allies, Teams, and Leaders 193 9 Disrupting and Connecting for Social Change: A Forward Look 213 References 233 Acknowledgments 247 About the Authors 250 Index 252

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Book SynopsisTable of ContentsPreface xiii Acknowledgments xv About the Author xvii Legal Disclosure xix Introduction The Market Wants to Be Your Friend xxi Mistake #1 Market Timing 1 The Idiots 5 Why Is It So Hard to Beat the Market? 6 Efficient Markets 7 The Evidence (Research and Stuff) 8 The Media Get It Wrong, Over and Over Again 8 Economists Get It Wrong, Over and Over Again 9 Investment Managers Get It Wrong, Over and Over Again 14 Newsletters Get It Wrong, Over and Over Again 17 Your Buddy 18 Strategies That Don’t Sound Like Market Timing but Are Market Timing—Oh, and They Don’t Work Either 19 Asset-Class Rotation 19 Tactical Asset Allocation 20 Style Rotation 20 Sector Rotation 20 What Smart Investors Have to Say on Market Timing 20 Knowing All This, Why Would Anyone Market Time? 21 Corrections 22 Bear Markets: An Overview 26 Bear Markets Happen for Different Reasons, but the Outcome Is Always the Same 27 Bear Markets Are Not Predictable 28 When Bear Markets “Turn,” They Make People on the Sidelines Look Silly 30 The Market Is Volatile—Get Used to It 30 You Can’t Wait for Consumers to Feel Good 31 Learning to Accept the Bear Markets 33 Miscalculating the Risk of Market Timing 34 But What If I Am Perfect? 34 Lump-Sum Investing versus Dollar-Cost Averaging 36 Learning to Fly 40 Avoiding Mistake #1—Market Timing 41 Mistake #2 Active Trading 43 The History of Active Trading 44 Active Investment Managers Lose to Indexing 45 Newsletters Lose to Indexing 45 Active Mutual Funds Lose to Indexing 45 Survivor Bias (a.k.a. Mutual Fund Performance Is Even Worse Than the Data Suggests) 47 What About the Winners, Huh? What About the Winners?! 48 Hedge Funds Lose to Indexing 51 Endowments—Misperception of Performance 56 Venture Capital (Sounds Sexy but Usually a Dog) 57 The Taxman Cometh (a.k.a. Dear Goodness, It Gets Worse) 59 Portfolio Activity Hurts Performance 59 But Doesn’t Active Management Work in a Down Market? 60 Why Indexes Win 61 But Indexing Results in Average Returns 62 S&P 500, Here I Come! 62 Avoiding Mistake #2—Active Trading 64 Mistake #3 Misunderstanding Performance and Financial Information 65 Misunderstanding #1—Judging Performance in a Vacuum 65 Misunderstanding #2—Believing the Financial Media Exists to Help You Make Smart Decisions (a.k.a. the Media Is Killing You) 67 Misunderstanding #3—Believing That the Market Cares About Today 71 Misunderstanding #4—Believing an All-Time High Means the Market is Due for a Pullback 74 Misunderstanding #5—Believing Correlation Equals Causation 77 October Is The Worst Month to Invest 77 Sell in May and Go Away 78 Misunderstanding #6—Believing Financial News Is Actionable 79 Misunderstanding #7—Believing Republicans Are Better for the Market Than Democrats 80 Misunderstanding #8—Overestimating the Impact of a Manager 82 Misunderstanding #9—Believing Market Drops Are the Time to Get Defensive 83 Avoiding Mistake #3—Misunderstanding Performance and Financial Information 84 Mistake #4 Letting Yourself Get in the Way 85 Fear, Greed, and Herding 85 The Overconfidence Effect 89 Confirmation Bias 93 Anchoring 95 Loss Aversion 97 Mental Accounting 98 Recency Bias 100 Negativity Bias 103 The Gambler 105 Avoiding Mistake #4—Letting Yourself Get in the Way 106 Mistake #5 Working with the Wrong Advisor 107 Most Advisors Will Do Far More Harm Than Good 108 Advisor Selection Issue #1—Custody 108 Advisor Selection Issue #2—Conflict 113 Test #1—Independent Advisor or Broker? 114 Investment Advisor Defined 114 Broker Defined 114 So What’s the Difference? 115 Test #2—Pure Independent versus Independent and Broker 116 Test #3—Proprietary Funds versus No Proprietary Funds 117 A Final Thought on Conflicts 118 Advisor Selection Issue #3—Competence 119 Competence Check #1—Do the Advisor’s Credentials Meet Your Needs? 120 Competence Check #2—Is the Advisor Right for You? 120 Competence Check #3—Is the Advisor Following a Process That You Agree With? 120 A Final Thought on Advisors—Principles 121 Avoiding Mistake #5—Choosing the Wrong Advisor 122 Mistake #6 No Mistaking 125 Rule #1: Have a Clearly Defined Plan 125 Rule #2: Avoid Asset Classes That Diminish Results 127 Cash—The Illusion of Safety 127 The Illusion of Gold as a Way to Grow Wealth 129 Rule #3: Use Stocks and Bonds as the Core Building Blocks of Your Intelligently Constructed Portfolio 131 Rule #4: Take a Global Approach 138 Rule #5: Use Primarily Index-Based Positions 140 Rule #6: Don’t Blow Out Your Existing Holdings 140 Rule #7: Be Sure You Can Live with Your Allocation 142 Rule #8: Rebalance 143 Rule #9: Revisit the Plan 144 The Ultimate Rule: Don’t Mess It Up! 145 Portfolio Example 146 The “I Want to Beat the Market” Portfolio 146 The “I Need 7 Percent to Hit My Long-Term Retirement Goal” Portfolio 146 The “Get Me What I Need for the Rest of My Life with the Least Volatility Possible” Portfolio 147 The “I Have More Money Than I Will Ever Need and I Want It to Grow with Minimal Volatility” Portfolio 148 The “I Have More Money Than I Will Ever Need, Volatility Doesn’t Bother Me, and I Want It to Grow Along with the Market” Portfolio 148 A Path to Success: Intelligent Portfolio Construction 150 You’re the One 151 Conclusion Let’s Roll!! 153 References 155 Index 163

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Book SynopsisDiscover how to transform stress and other unwanted states into resilience, clarity, and improved wellbeing with this insightful new book Resilience By Design: How to Survive and Thrive in a Complex and Turbulent World delivers the world's most detailed and research-backed how-to manual to integrate advances from neuroscience and complexity theory with real world expertise, providing practical techniques that you'll want to use every day. Alongside well explained scientific theory, each chapter contains dramatic, real-life stories of people from frontline services, elite sports, and everyday survivors who learned to thrive in high pressure, demanding, and often deadly situations. You'll discover how resilience isn't just the ability to tough it out; it's dependent upon an interconnected set of skills, techniques, creative processes, and new understandings of how we think, act, and interact with our environments and each other. If you or someone you care about experiences unwanted stress, anxiety, decision fatigue, overwhelm, or burnout, by applying the step-by-step techniques in this book, you'll learn to develop resilience, clarity, improved energy, wellbeing, and overall performance. You'll also learn: There's no such thing as an inherently stressful situation, workplace, or event. How to appreciate and benefit from the hidden information in your unconscious signals and intuitionsHow to adapt your decision making to meet the challenges of uncertainty, from the complicated and complex, to the outright chaoticWhen to define your limits and 'line in the sand' so that you never expose yourself to unmanageable risk or potential burnoutWhat is it to, 'Know Thyself', through techniques that change perspective and bring clarity even in uncertain, turbulent timesTechniques that can be easily taught to people you care aboutLifelong resilience and being at your best is available to each of us, no matter what life throws at you. Resilience By Design was derived from the experiences of hundreds of people on the frontline of emergency services, defense, Olympic level sports, business, art, science, and many other areas of expertisefrom firefighters and paramedics to social workers and athletes. This book is written for students and teachers, parents and children, caregivers and patients, athletes and coaches, managers and employees, entrepreneurs, and fortune 500 CEOs, and anyone who wishes to know how to survive and thrive in an ever more complex and turbulent world.Table of ContentsChapter 1 resilience 1 Chapter 2 Sensemaking 25 Chapter 3 Thinking 63 Chapter 4 State 103 Chapter 5 Perspective 141 Chapter 6 Context 161 Chapter 7 Signals 191 Chapter 8 Intentions 223 Chapter 9 Reframing 245 Chapter 10 Flow 285 Chapter 11 Rest 307 Chapter 12 Lifestyle 333

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Book SynopsisTable of Contents1 The Financial Manager and the Firm 1.1 The Role of the Financial Manager 1.2 Forms of Business Organization 1.3 Managing the Financial Function 1.4 The Goal of the Firm 1.5 Agency Conflicts: Separation of Ownership and Control 1.6 The Importance of Ethics in Culture Summary of Learning Objectives/Self-Study Problems/ Solutions to Self-Study Problems/Discussion Questions/ Questions and Problems/Sample Test Problems Ethics Case—Incentives and Ethics: Cross-Selling at Wells Fargo 2 The Financial System and the Level of Interest Rates 2.1 The Financial System 2.2 Direct Financing 2.3 Types of Financial Markets 2.4 Market Efficiency 2.5 Financial Institutions and Indirect Financing 2.6 The Determinants of Interest Rate Levels Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 3 Financial Statements, Cash Flows, and Taxes 3.1 Financial Statements and Accounting Principles 3.2 The Balance Sheet 3.3 Market Value versus Book Value 3.4 The Income Statement and the Statement of Retained Earnings 3.5 The Statement of Cash Flows 3.6 Tying Together the Financial Statements 3.7 International Accounting Issues 3.8 Corporate Income Tax Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 4 Analyzing Financial Statements 4.1 Background for Financial Statement Analysis 4.2 Common-Size Financial Statements 4.3 Financial Ratios and Firm Performance 4.4 The Dupont System: A Diagnostic Tool 4.5 Selecting a Benchmark 4.6 Using Financial Ratios Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—A Sad Tale: The Demise of Arthur Andersen 5 The Time Value of Money 5.1 The Time Value of Money 5.2 Future Value and Compounding 5.3 Present Value and Discounting 5.4 Additional Concepts and Applications Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 6 Discounted Cash Flows and Valuation 6.1 Multiple Cash Flows 6.2 Level Cash Flows: Annuities 6.3 Level Cash Flows: Perpetuities 6.4 Cash Flows That Grow at a Constant Rate 6.5 The Effective Annual Interest Rate Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems/Appendix: Deriving the Formula for the Present Value of an Ordinary Annuity/Problem Ethics Case—Buy It on Credit and Be True to Your University 7 Risk and Return 7.1 Risk and Return 7.2 Holding Period Returns 7.3 Expected Returns 7.4 Variance and Standard Deviation as Measures of Risk 7.5 Arithmetic Average and Geometric (Compounded) Average Returns 7.6 Risk and Diversification 7.7 Systematic Risk 7.8 The Capital Asset Pricing Model Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—Pay for Performance or Just More Pay? The Conflicting Case for CEO Pay 8 Bond Valuation and the Structure of Interest Rates 8.1 Corporate Bonds 8.2 Bond Valuation 8.3 Bond Yields 8.4 Interest Rate Risk 8.5 The Determinants of Corporate Borrowing Costs 8.6 The Term Structure of Interest Rates Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—The Subprime Mortgage Market Meltdown: How Did It Happen? 9 Stock Valuation 9.1 The Market for Stocks 9.2 Common and Preferred Stock 9.3 Common Stock Valuation 9.4 The General Dividend-Valuation Model 9.5 Stock Valuation: Some Simplifying Assumptions 9.6 The Relation between R and g 9.7 Valuing Preferred Stock Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—Insider Trading: Exploiting the System 10 The Fundamentals of Capital Budgeting 10.1 An Introduction to Capital Budgeting 10.2 Net Present Value 10.3 The Payback Period 10.4 The Accounting Rate of Return 10.5 Internal Rate of Return 10.6 Investment Decisions with Capital Rationing 10.7 Capital Budgeting in Practice Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—Going Green: Can Automakers Invest in Environmental Solutions? 11 Cash Flows and Capital Budgeting 11.1 Calculating Project Cash Flows 11.2 Estimating Cash Flows in Practice 11.3 Forecasting Free Cash Flows 11.4 Special Cases 11.5 Harvesting an Asset Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—Unilever’s Sustainable Living Plan 12 Evaluating Project Economics 12.1 Variable Costs, Fixed Costs, and Project Risk 12.2 Calculating Operating Leverage 12.3 Break-Even Analysis 12.4 The Economic Break-Even Point 12.5 Risk Analysis Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 13 The Cost of Capital 13.1 The Firm’s Overall Cost of Capital 13.2 The Cost of Debt 13.3 The Cost of Equity 13.4 Using the WACC in Practice Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 14 Working Capital Management 14.1 Working Capital Basics 14.2 The Operating and Cash Conversion Cycles 14.3 Working Capital Management Strategies 14.4 Accounts Receivable 14.5 Inventory Management 14.6 Cash Management and Budgeting 14.7 Financing Working Capital Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 15 How Firms Raise Capital 15.1 Bootstrapping 15.2 Venture Capital 15.3 Initial Public Offering 15.4 IPO Pricing and Cost 15.5 General Cash Offer by a Public Company 15.6 Private Markets and Bank Loans Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems Ethics Case—Profiting from Death: “Janitor’s Insurance” 16 Capital Structure Policy 16.1 Capital Structure and Firm Value 16.2 The Benefits and Costs of Using Debt 16.3 Two Theories of Capital Structure 16.4 Practical Considerations in Choosing a Capital Structure Appendix: Leasing Summary of Learning Objective/Self-Study Problem/ Solution to Self-Study Problem/Discussion Questions/ Questions and Problems 17 Dividends, Stock Repurchases, and Payout Policy 17.1 Dividends 17.2 Stock Repurchases 17.3 Dividends and Firm Value 17.4 Stock Dividends and Stock Splits 17.5 Setting a Dividend Payout Summary of Learning Objectives/Self-Study Problems/ Solutions to Self-Study Problems/Discussion Questions/ Questions and Problems/Sample Test Problems 18 Business Formation, Growth, and Valuation 18.1 Starting a Business 18.2 The Role of the Business Plan 18.3 Valuing a Business 18.4 Important Issues in Valuation Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems 19 Financial Planning and Managing Growth 19.1 Financial Planning 19.2 Financial Planning Models 19.3 A Better Financial Planning Model 19.4 Beyond the Basic Planning Models 19.5 Managing and Financing Growth Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems /Discussion Questions/Questions and Problems/ Sample Test Problems 20 Corporate Risk Management 20.1 Why Companies Manage Corporate Risks 20.2 Managing Operational, Business, and Financial Risks 20.3 Forwards and Futures 20.4 Swaps 20.5 Financial Options 20.6 Option Valuation 20.7 Real Options 20.8 Agency Costs Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/Sample Test Problems 21 International Financial Management 21.1 Introduction to International Financial Management 21.2 Foreign Exchange Markets 21.3 International Capital Budgeting 21.4 Global Money and Capital Markets 21.5 International Banking 21.6 Islamic Finance Summary of Learning Objectives/Summary of Key Equations/Self-Study Problems/Solutions to Self-Study Problems/Discussion Questions/Questions and Problems/ Sample Test Problems APPENDIX A Future Value and Present Value Tables APPENDIX B The 2017 Tax Cuts and Jobs Act: Implications for Cash Flow to Investors, the Cost of Capital, and Capital Structure GLOSSARY SUBJECT INDEX COMPANY INDEX

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Book SynopsisWINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competitionwith this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in businessseems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trendsthat pose new opportunities and challenges for leaders in all industries. InBusiness Trends in Practice: The 25+ Trends That Are Redefining Organizations,best-selling business author and strategist Bernard Marrbreaks downthe social and technological forces underlying these rapidly advancing changes and the impact of those changes onkey industries. Critical consumer trends just emerging todayor poised to emerge tomorroware discussed, as arestrategies for rethinking your organisation's product and service delivery. The book alsoexplores: CruciTable of ContentsPart I Introduction: Riding the Wave of Transformation 1 Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3 Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21 Part II Rethinking Key Sectors 45 Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47 Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59 Chapter 5 How We Learn: The Two Main Shifts in Education 73 Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85 Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99 Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111 Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121 Part III Rethinking What Businesses Offer 131 Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133 Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145 Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155 Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165 Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177 Chapter 15 From B2C to “All to All”: The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189 Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199 Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209 PART IV Rethinking How Businesses Are Run 221 Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223 Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237 Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249 Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259 Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271 Chapter 23 Purposeful Business: Why Does Your Business Exist? 281 Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291 Chapter 25 New Forms of Funding: The Democratization of Business Funding 301 Part V Where to Go from Here 309 Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311 Acknowledgments 317 About the Author 319 Index 321

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Understanding Lean Six Sigma 5 Chapter 1: Defining Lean Six Sigma 7 Chapter 2: Understanding the Principles of Lean Six Sigma 27 Part 2: Lean Six Sigma Foundations 43 Chapter 3: Identifying Your Process Customers 45 Chapter 4: Understanding Your Customers’ Needs 55 Chapter 5: Understanding the Process 73 Chapter 6: Managing People and Change 97 Part 3: Understanding Performance and Analyzing the Process 109 Chapter 7: Gathering Data 111 Chapter 8: Presenting Your Data 133 Chapter 9: Identifying Root Causes 153 Chapter 10: Identifying Non-Value-Adding Steps and Waste 167 Chapter 11: Getting the Process to Flow 179 Part 4: Improving and Innovating 191 Chapter 12: Thinking Differently and Generating Solutions 193 Chapter 13: Discovering the Opportunity for Prevention 203 Chapter 14: Introducing Design for Six Sigma 217 Chapter 15: Discovering Design Thinking 235 Chapter 16: Applying Agile to Lean Six Sigma Projects 247 Part 5: Deploying Lean Six Sigma and Making Change Happen 257 Chapter 17: Running Rapid Improvement Events and Solving Problems with DMAIC 259 Chapter 18: Ensuring Everyday Operational Excellence 269 Chapter 19: Leading the Deployment and Selecting the Right Projects 279 Chapter 20: Putting It All Together: Checklists to Support Your DMAIC Project 297 Part 6: The Part of Tens 311 Chapter 21: Ten Tips for Best-Practice Project Storyboards 313 Chapter 22: Ten Pitfalls to Avoid 319 Chapter 23: Ten (Plus One) Places to Go for Help 327 Index 335

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Book SynopsisTable of ContentsAbout the author xii A note on typography xiii Introduction: On Magic (with Shirley Wu) 3 Part I: Pragmatists 17 Chapter 1: Unruly Stripes (with Ed Hawkins) 19 Chapter 2: A World of Conversation 29 Part 2: Eccentrics 43 Chapter 3: The Eternal Wanderer (with Jaime Serra) 45 Chapter 4: A Certain Inner Light (with Nadieh Bremer) 59 Chapter 5: A Mindful Artisan (with Sonja Kuijpers) 71 Chapter 6: Living Visualization (with Pedro Cruz) 79 Chapter 7: Data and Persons (with Federica Fragapane) 89 Chapter 8: Souls Before Numbers (with Mohamad Waked) 101 Coda 108 Part 3: Ambassadors 113 Chapter 9: Building Bridges (with Allen Hillery) 115 Chapter 10: The Good Fighter (with Amanda Makulec) 127 Chapter 11: Making Data Friendly (with Alli Torban) 139 Chapter 12: A Reporter Among Engineers (with Aaron Williams) 149 Chapter 13: The Therapy of Visualization (with Deniz Cem Önduygu) 159 Chapter 14: The Public Intellectual (with Attila Bátorfy) 171 Chapter 15: The Discerning Outsider (with Harkanwal Singh) 183 Second Coda 192 Part 4: Narrators 197 Chapter 16: A Journalism of Care (with Alyssa Fowers) 199 Chapter 17: No Treasure Hunts (with Lena Groeger) 209 Chapter 18: Smart Brevity (with Danielle Alberti, Jacque Schrag, and Will Chase) 219 Chapter 19: Visceral Visualizations (with Gurman Bhatia) 231 Chapter 20: The Determined Learner (with Jane Pong) 241 Chapter 21: The Jack-of-All-Trades (with Simon Ducroquet) 251 Chapter 22: A Journalist at War (with Anatoliy Bondarenko) 261 Epilogue: Teachers, Mentors, and Meaning 271 Acknowledgments 280 Bibliography 282 Index 286

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Book SynopsisLearn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you'll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their feesPreparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirersHow to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.Table of ContentsAcknowledgments xvii Foreword xixBhavin Turakhia 1 Seeding What Would Grow into Panthera Advisors 1 Accelerated Growth through Acquisitions 1 Inbound Interest and a Path Forward 2 Choosing My Wingman 4 Our M&A Journey 5 Launching Panthera Advisors 6 My Unwavering Commitment to Entrepreneurs 7 2 Getting Your Company Acquired 9 M&A Is Harder Than Fundraising 10 The Acquisition Process 11 Media versus Your Business: What You See in the Press versus Reality 14 Acquirer Expectations 15 Why Most Acquisitions Fail 18 3 The Role of Investment Bankers 21 What Is an Investment Banker? 21 Good Cop, Bad Cop 22 Why Bankers Add Value 23 Getting the Right Advice 25 Breaking Down the Fees 26 4 How to Plan Ahead 31 Consider the Reasons Why You Want to Sell 33 Tying Up Loose Ends 36 The Importance of Making Yourself Expendable 37 How to Make Yourself Expendable 39 5 Preparing the Company’s Pitchbook 41 Packaging the Message 41 What Makes Your Company Unique? 42 Nailing the Value Proposition for Potential Acquirers 43 Defining Transition Plans for Potential Buyers 45 Crafting the Marketing Plan 46 Identifying a Powerful Flow and Structure 47 Acquisition Memorandum Template 48 6 Putting Your Finances in Order 53 Understanding Financials 54 The Importance of Key Metrics 55 Why Growth and Operating Assumptions Are Critical 58 Modeling Out a Powerful Five-Year Projection 60 Anticipating Questions on Numbers 61 7 Understanding Your Valuation 63 Variables Affecting Your Startup’s Value 64 Common Methods of Business Valuation 64 How to Value Pre-revenue Startups 67 How to Increase Your Valuation Faster 69 Valuation versus Terms 71 Why You Never Want to Disclose Your Valuation 71 Avoiding High Valuations with No Rationale 72 8 Building the Target List 73 The Importance of Building the Target List 74 Ways to Identify Potential Buyers 76 Vetting Buyers for the Right Fit 77 Using Partnerships to Trigger Acquisitions 80 How to Make Contact with Interested Parties 81 9 The Communication Process with Buyers 85 Liabilities and Responsibilities 85 How to Handle Communications 86 Gauging Initial Interest 87 Nailing the Follow-Up 88 Finding the Decision-Maker 92 10 Preparing for a Successful First Meeting 95 Finding Out the Strategic Road Map of the Buyer 96 Agreeing On the Meeting Location 99 Setting Up the Agenda for the Meeting 102 Follow Up with Emails to Keep Them Warm 103 Understanding How to Address Concerns 103 Questions Potential Acquirers May Ask You 104 11 Getting to a Letter of Intent (LOI) 109 Why an LOI Is So Important 110 Breaking Down the LOI 111 Comparing Valuations 113 Measuring Suitability of the Potential Buyer 113 Hostile versus Friendly Buyers 115 Considerations before Signing 116 The LOI Template 117 12 Communication with Stakeholders 121 The Role of the Board of Directors 121 Keeping Investors Updated in the M&A Process 125 The Dos and Don’ts with Employees 126 13 Negotiating the Price Tag 129 Price versus Terms 129 Communicating Outcomes 130 Pushing for a Deadline 131 Increasing Price with a Bidding War 133 Maximizing Value on the Buyer and Seller Sides 133 Thinking Like a Buyer 135 14 The Due Diligence Stage 139 Putting Together the Deal Room 140 Validating Your Claims 153 The Dos and Don’ts During Meetings 154 Managing the Flow of Information 155 What to Look for in the Potential Buyer 156 15 The Purchase Agreement 159 How to Review the Purchase Agreement 160 Terms and Clauses to Watch 164 Typical Purchase Agreement Outline 166 Lawyers and the Purchase Agreement 168 Choosing the Right M&A Lawyer 169 Dealing with Legal Counsel 171 16 Strategic versus Financial Acquisitions 173 Different Types of Acquisitions 173 Reasons for Strategic Acquisitions 174 How to Know What Drives the Buyer’s Motivation 177 Why Revenues Take a Back Seat on Strategic Deals 180 17 Ways to Kill a Deal 183 Not Respecting the Buyer 183 Making Changes and New Demands 184 Lack of Commitment from the Team 185 How You Communicate with Employees and Customers 186 Withholding Information 189 18 Legal Considerations 193 Regulations and Regulators 193 Due Diligence and Assumed Liability 194 Intellectual Property 194 Working Capital 194 Escrows 194 Contracts 195 Warranties and Indemnifications 195 Stockholder Approval 195 Noncompete and Non-solicitation Agreements 195 Stock versus Asset Sales 196 Buying Companies That Are Not Incorporated 199 Liens and Encumbrances 201 19 Closing the Deal 203 The Anatomy of an M&A Deal Closing 203 Closing Preparations 204 Closing Times and Locations 204 Speed to Closing 205 Accounting and Taxes 206 Closing Checklist 208 Wrapping Things Up 209 20 Transitioning to a New Phase 211 Vesting and Revesting 212 Post-acquisition Integration 216 Looking Forward 219 21 The Emotional Roller Coaster during Acquisitions 221 Anxiety 222 Understanding the Process 223 Depression 226 Acceptance 227 Happiness 228 Glossary 231 About the Author 237 Index 241

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Book SynopsisA practical roadmap to building a diverse and inclusive work culture InDiversity Intelligence: How to Create a Culture of Inclusion for your Business,keynote speaker and diversity and inclusion expert HeidiR.Andersendelivers a step-by-step walkthroughof how to create an inclusiveculture, andbreak down the barriers to achieving diversity. You'llfind practical advice for creating the necessary cultural transformationthat results in diversity intelligence,reaching well beneath the surface until it's embedded in the foundation of your organization.The author describes the tools, methods, concepts, and goals that are essential to this transformation. In this important book, you'll also: Learnhow to properly define diversityand makea strong business case forcreating a culture of inclusionExplore case studies of companies who successfullymanaged to implement diversity, inclusion, and sustainable governance initiativesDiscover why so many diversity and inclusion programs fail despite the best Table of ContentsForeword vii Acknowledgements xiii Introduction 1 Part 1: Introducing Diversity Intelligence 7 1. A Shift in Mindset 13 2. Where the Money Lies 21 3. Why Hasn’t This Happened Already? 43 Part 2: How To Reach Diversity Intelligence 65 4. Roles and Responsibilities 71 5. Synchronising the Executive Team 87 6. Basing Your D&I Strategies on Data 105 7. Inclusive Leadership Training 117 8. D&I Champions: Supporting Cultural Transformation 137 9. Unconscious Bias 149 10. Cultural Intelligence 169 11. Creating Gender Balance and Mobilising Men 183 Part 3: Models/Recommendations For Change 207 12. Resources: The Four Steps Towards Inclusivity 209 13. The Future of D&I in the Workplace 219 14. Where Do You Go from Here? 229 About the Author 235 Index 237

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Book SynopsisExpert guidance and step-by-step instruction for building a successful diversity, equity, and inclusion initiative from scratch In Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, award-winning diversity, equity, and inclusion (DE&I) expert Jason R. Thompson delivers a practical and engaging handbook for implementing a DE&I program in your organization. The CAPE technique, developed by the author, gives you a clear blueprint and the tools you''ll need to make your diversity program a success. In this book, you''ll learn how to achieve early and significant wins to create the necessary and long term organizational change needed for successful DE&I programs. Find out what data you need to collect, how to analyze it, and choose the right goals for your organization. In addition, the CAPE technique will show your progress and ROI. You will learn to: Manage and lead a diversity council and implement diversityTable of ContentsPreface ix Foreword xvii Part One The CAPE Process 1 1. How to Become an Exceptional DE&I Organization 3 Four Shades of Brown 3 The Importance of DE&I Now 5 A Diverse Workforce Will Have Tension 6 DE&I Officers Need a Broad Range of Skills 8 Why DE&I Programs Fail 10 The How: CAPE Foundation for Successful DE&I Programs 12 2. DE&I Fundamentals, CAPE, and Organizational Change 17 Overwhelmed and Needing a Process 17 The Basics of Every DE&I Program 19 3. Data for DE&I 31 Fill the Cup of Others 31 The Illusion and Challenge of Data 33 The Recruitment Data Challenge 37 4. Collect the Data 41 Give a Brown Guy a Chance 41 When to Start Collecting Data 42 What Data to Collect 43 Where to Get the Demographic Data You Need 45 Who Is Being Included in the Data? 48 Respecting Demographic Data 49 5. Analyze the Data 53 Seeing It So Clear Now 53 Using the Data to Know What You Have 54 The How: Analyzing Data to Identify Recruitment Issues 58 The How: Analyzing Data to Identify Retention Issues 59 Assume Competence 62 6. Plan your Program 65 The World’s Park 65 Plan Only after You Analyze the Data 67 Getting Started on Your Plan 68 4-2-50 Program 70 How to Measure ROI in Your DE&I Program 72 The How: CAPE DE&I Plan Template 73 How to Complete the CAPE DE&I Template 74 7. Execute on the Plan 79 Audio Must Match Video 79 E Is for Execute 80 The How: A CAPE Path to Execute 82 Part Two Practical Lessons Learned in DE&I Programs 89 8. DE&I Programs Should Look Like the Company 91 Looking for Four-Leaf Clovers 91 Sports – US Olympic and Paralympic Committee 93 Healthcare 94 Tech – Techstars 96 Education – University of Wyoming, University of Colorado Health Sciences Center, Western Governors University 98 Organizational Mission Alignment 99 The How: An Organizational Mission- Alignment Exercise 100 9. DE&I Challenges That No One Tells You 105 Whose Mother Are We Talking About? 105 Staff and Budget 107 Responsibility for Things Beyond Your Control 109 Managing Expectations 112 10. When to Get CEO Involvement 115 What Friends Do 115 Setting CEO Expectations 117 When to Involve the CEO 118 Connecting CEO and Leadership Commitment to Diversity 121 How to Get CEO Commitment 123 11. Employee Resource Groups 125 Check Your Bias 125 Employee Resource Groups 127 Define ERG Membership 128 Setting Boundaries for ERGs 130 Establish Communication Guidelines 132 Managing ERG Fundraisers 133 Let ERGs Fail 134 The How: Suggested Rules and Structures for ERGs 135 12. DE&I Committees 143 Focus on the Right Things 143 Why DE&I Committees Fail 145 What Happens When Companies Start with a DE&I Committee 147 Three Simple Rules for a Better DE&I Committee 148 13. Using DE&I Training to Make Organizational Change 153 Trees Just Don’t Happen 153 Diversity Training: Episode versus Series 155 DE&I Training as a Response to an Episode 156 DE&I Training as a Series of Ongoing Trainings 157 CAPE and DE&I Trainings 158 The Two Types of DE&I Trainings 159 Unconscious Bias 159 The ADKAR Model 161 14. Inclusion Practices 167 Don’t Ask Me to Organize the Davids 167 How to Measure Inclusion 169 How the CAPE Inclusion Tracker Works 171 The Fair Pay Solution 174 15. Your Mental Health 177 A Day at the Pool 177 Mental Health for You and Your Colleagues 180 Part Three Things I Wish I Had Known 185 16. Top Challenges for DE&I Professionals 187 Voices Telling You What You Can’t Do 187 The Myth That Diversity Lowers Quality 189 A Hire from an Underrepresented Group Is Not Performing 190 Chain of Command 190 Your Positional Authority 192 Staffing and Budget 193 Diversity Committees 194 Working with Other Departments 195 Efficacy of Résumé Redacting 196 Belonging versus Inclusion 197 Allies 199 Making the Implicit Explicit 199 Bridging the Gap Between Intent and Impact 200 Validating the Experiences of Others 201 17. Jason-isms 203 The Gift of Time 203 The Jason-isms 205 Conclusion 209 Acknowledgments 211 About the Author 213 Index 215

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Book SynopsisEquip your small business for dramatic growth and success in anyenvironment InSmall Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expertand President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company's 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your newbusinessor you are a seasoned veteran in the small business trenches,you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances,and so much more.You'llfind guidance on: How to get your costs in line when your expenses have changedMastering new tools to manage payments and payroll, including contactless and remotepaymentsMaintaining relationships with your existing customers while reaching out to new onesHow to manage cash and, how to retain employees through lean times, andmore Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory,Small Business Revolutionis an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.Table of ContentsChapter 1 The Small Business: You are a Very Big Part of America 01 Chapter 2 Why? Tough Questions, Tough Decisions 13 Chapter 3 Crucial Numbers 29 Chapter 4 Concentric Circles 49 Chapter 5 Getting Visible 65 Chapter 6 Bringing in Business 87 Chapter 7 The Craft of Persuasion 101 Chapter 8 Relationships 123 Chapter 9 Vulnerabilities 139 Chapter 10 The Power of Email 147 Chapter 11 The Right Way to Use Social Media 161 Chapter 12 Power Tools 175 Chapter 13 Your Team 191 Chapter 14 Eyes Wide Open 201 Epilogue: When to Abandon the Dream? 207 Notes 213 Acknowledgments 217 About the Author 221 Index 223

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Book SynopsisTable of Contents1 Projects in Contemporary Organizations 1 1.1 The Definition of a “Project” 2 1.2 Why Project Management? 9 1.3 The Project Life Cycle 16 1.4 Agile Project Management 21 1.5 The Structure of this Text 26 Project Management In Practice A Unique Method for Traveler-Tracking at Copenhagen Airport 5 The Smart-Grid Revolution Starts in Boulder, Colorado 7 The Olympic Torch Relay Project 8 Turning London’s Waste Dump into the 2012 Olympics Stadium 19 Part I: Project Initiation 2 Project Strategy and Selection 37 2.1 Organizational Project Management and Governance 38 2.2 Project Selection Models 43 2.3 Project Portfolio Management (PPM) 57 Project Management In Practice Beagle 2 Mars Probe—A Planning Failure 38 Taipei 101: Refitted as World’s Tallest Sustainable Building 47 Using a Project Portfolio to Achieve 100 Percent On-Time Delivery at Decor Cabinet Company 59 Implementing Strategy through Projects at Blue Cross/Blue Shield 61 Case: MDCM, Inc. (B): Strategic IT Portfolio Management 72 Reading: From Experience: Linking Projects to Strategy 74 3 The Project Manager 83 3.1 Project Management and the Project Manager 84 3.2 Special Demands on the Project Manager 90 3.3 Attributes of Effective Project Managers 98 3.4 Problems of Cultural Differences 105 Project Management In Practice The Project Management Career Path at AT&T 89 Shanghai Unlucky with Passengers 96 Growing Stress at Twitter 104 Success at Energo by Integrating Two Diverse Cultures 108 Cases: Two Emergency Projects and PMs 114 Reading: Juggling Act 117 Chapter 3 Appendix: Primer on Effective TimeManagement (Online) 4 Managing for Stakeholders and Resolving Conflicts 119 4.1 Identifying and Analyzing Stakeholders 121 4.2 Conflicts and the Project Life Cycle 124 4.3 Dealing with Conflicts 128 4.4 The Nature of Negotiation 130 4.5 Partnering, Chartering, and Scope Change 133 Project Management In Practice Agile Project to Create Website Following Earthquake 121 Stakeholder Involvement at Nemours Children’s Hospital 124 A Consensus Feasibility Study for Montreal’s Archipel Dam 129 Quickly Building a Kindergarten through Negotiation 132 Case 4.1: Winds of Change in Klickitat County: The Harvest Wind Project 139 Case 4.2: Negotiation in Action—The Quad Sensor Project 145 Reading: Roll Call 146 5 The Project in the Organizational Structure 148 5.1 Projects in a Functional Organization 150 5.2 Projects in a Projectized Organization 153 5.3 Projects in a Matrixed Organization 155 5.4 Projects in Composite Organizational Structures 161 5.5 Selecting a Project Form 162 5.6 The Project Management Office 163 5.7 The Project Team 172 5.8 Human Factors and the Project Team 177 Project Management In Practice Reorganizing for Project Management at Prevost Car 153 Software Firm Yunio Avoids Complex Technologies 160 Trinatronic, Inc. 164 A Project Management Office Success for the Transportation Security Administration 167 Convention Security: Project Success through Budget Recovery 169 South African Repair Success through Teamwork 178 Case: Acorn Industries 185 Reading: Four Steps to a Stronger PMO 188 Part II: Project Planning 6 Activity Planning: Traditional and Agile 193 6.1 Traditional Project Activity Planning 195 6.2 Agile Project Planning 213 6.3 Coordination through Integration Management 221 Project Management In Practice Child Support Software a Victim of Scope Creep 200 Using Agile to Integrate Two Gas Pipeline Systems 215 The Current State of Agile Project Management 216 An Acquisition Failure Questions Recommended Practice 222 Case: Heublein: Planning a Project Management and Control System 228 Reading: The Evolution of Agile 236 7 Budgeting and Risk Management 239 7.1 Estimating Project Budgets 240 7.2 Better Cost Estimating and Bidding 251 7.3 Project Risk Management 261 7.4 Quantitative Risk Assessment Methodologies 271 Project Management In Practice Pathfinder Mission to Mars—on a Shoestring 241 The Emanon Aircraft Corporation 260 Facebook Risks Interruption to Move a Terabyte 270 Ignoring Risk Contrasted with Recognizing Risk in Two Industries 274 Simulating the Failure of California’s Levees 275 Case: Fuddruckers and the Crystal Coast Music Festival 291 Reading: Building Resiliency 294 8 Scheduling 297 8.1 Background 297 8.2 Network Techniques: PERT and CPM 299 8.3 Risk Analysis Using Simulation with Crystal Ball® 328 8.4 Using these Tools 338 8.5 Scheduling with Scrum 339 Project Management In Practice Massachusetts’ Instant Bridges 298 Election Returns within Three Hours 306 Hosting the Annual Project Management Institute Symposium 326 Designing and Delivering a Rush Vehicle for War 337 Case: NutriStar Energy, Inc. 351 Reading: Without Further Delay 353 9 Resource Allocation 356 9.1 Critical Path Method—Crashing a Project 357 9.2 The Resource Allocation Problem 364 9.3 Resource Loading 366 9.4 Resource Leveling 370 9.5 Constrained Resource Scheduling 374 9.6 Goldratt’s Critical Chain 380 Project Management In Practice Expediting Los Angeles Freeway Repairs after the Earthquake 357 Thirty Days to Rescue 365 Benefits of Resource Constraining at Pennsylvania Electric 379 Architectural Associates, Inc. 386 Case: D. U. Singer Hospital Products Corp. 392 Reading: Let the Games Begin—Now 395 Part III: Project Execution 10 Monitoring and Information Systems 399 10.1 The Planning–Monitoring–Controlling Cycle 400 10.2 Information Needs and Reporting 404 10.3 Earned Value Analysis 409 10.4 Agile Tools for Tracking Project Progress 421 Project Management In Practice Using Project Management Software to Schedule the Olympic Games 401 Managing Costs at Massachusetts’ Neighborhood Health Plan 405 Using Earned Value to Monitor Governmental Archiving and Records Costs 415 Success through Earned Value at Texas Instruments 420 Case: The Project Manager/Customer Interface 428 Reading: Raise the Red Flags 431 11 Project Control 433 11.1 The Fundamental Purposes of Control 436 11.2 Three Types of Control Processes 438 11.3 The Design of Control Systems 448 11.4 Control of Change and Scope Creep 455 Project Management In Practice Major Scope Creep in Boston’s “Big Dig” 436 Extensive Controls for San Francisco’s Metro Turnback Project 439 Tracking Scope Creep: A Project Manager Responds 451 Better Control of Development Projects at Johnson Controls 457 Case: The Project Manager/Customer Interface (B) 464 Reading: Delivery Dilemma: Here’s How to Choose the Right Approach for a Project 465 12 Project Auditing 468 12.1 Purposes of Evaluation—Goals of the System 469 12.2 The Project Audit 472 12.3 The Project Audit Life Cycle 479 12.4 Some Essentials of an Audit/Evaluation 483 12.5 Measurement 485 Project Management In Practice 470 Risk Analysis vs. Budget/Schedule Requirements in Australia 470 Lessons from Auditing 110 Client/Server and Open Systems Projects 473 Regaining Control of Nuclear Fusion 475 Auditing a Troubled Project at Atlantic States Chemical Laboratories 480 Case: Theater High Altitude Area Defense (THAAD): Five Failures and Counting (B) 490 Reading: An Assessment of Postproject Reviews 493 13 Project Closure and Benefits Realization 499 13.1 The Varieties of Project Closure 500 13.2 When to Close a Project 503 13.3 The Closure Process 508 13.4 The Project Plan Report—A Project History 515 13.5 Benefits Realization 517 13.6 Afterword 518 Project Management In Practice Nucor’s Approach to Closure by Addition 502 Twelve Hospital Handoff Projects 504 Terminating the Superconducting Super Collider Project 509 When You Have to Kill a Project 515 Author Index I-1 Subject Index I-3 Please visit http://www.wiley.com/college/meredith for Appendices. Appendix A Probability and Statistics (Online) Appendix B Solutions to Selected Problems (Online) Appendix C Technological Forecasting (Online) Appendix D Creativity and Idea Generation (Online)

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Book SynopsisTable of ContentsAbout the Author v Acknowledgments vii Introduction xv Part I: the Attacker Mindset 1 Chapter 1: What Is the Attacker Mindset? 3 Using the Mindset 6 The Attacker and the Mindset 9 AMs Is a Needed Set of Skills 11 A Quick Note on Scope 13 Summary 16 Key Message 16 Chapter 2: Offensive vs. Defensive Attacker Mindset 17 The Offensive Attacker Mindset 20 Comfort and Risk 22 Planning Pressure and Mental Agility 23 Emergency Conditioning 26 Defensive Attacker Mindset 31 Consistency and Regulation 31 Anxiety Control 32 Recovery, Distraction, and Maintenance 34 OAMs and DAMs Come Together 35 Summary 35 Key Message 36 Chapter 3: The Attacker Mindset Framework 37 Development 39 Phase 1 43 Phase 2 47 Application 48 Preloading 51 “Right Time, Right Place” Preload 51 Ethics 52 Intellectual Ethics 53 Reactionary Ethics 53 Social Engineering and Security 57 Social Engineering vs. AMs 59 Summary 60 Key Message 60 Part II: the Laws and Skills 63 Chapter 4: The Laws 65 Law 1: Start with the End in Mind 65 End to Start Questions 66 Robbing a Bank 68 Bringing It All together 70 The Start of the End 71 Clarity 71 Efficiency 72 The Objective 72 How to Begin with the End in Mind 73 Law 2: Gather, Weaponize, and Leverage Information 75 Law 3: Never Break Pretext 77 Law 4: Every Move Made Benefits the Objective 80 Summary 81 Key Message 82 Chapter 5: Curiosity, Persistence, and Agility 83 Curiosity 86 The Exercise: Part 1 87 The Exercise: Part 2 89 Persistence 92 Skills and Common Sense 95 Professional Common Sense 95 Summary 98 Key Message 98 Chapter 6: Information Processing: Observation and Thinking Techniques 99 Your Brain vs. Your Observation 102 Observation vs. Heuristics 107 Heuristics 107 Behold Linda 108 Observation vs. Intuition 109 Using Reasoning and Logic 112 Observing People 114 Observation Exercise 116 AMs and Observation 122 Tying It All Together 123 Critical and Nonlinear Thinking 124 Vector vs. Arc 127 Education and Critical Thinking 128 Workplace Critical Thinking 128 Critical Thinking and Other Psychological Constructs 129 Critical Thinking Skills 130 Nonlinear Thinking 131 Tying Them Together 132 Summary 133 Key Message 134 Chapter 7: Information Processing in Practice 135 Reconnaissance 136 Recon: Passive 145 Recon: Active 149 Osint 150 OSINT Over the Years 150 Intel Types 153 Alternative Data in OSINT 154 Signal vs. Noise 155 Weaponizing of Information 158 Tying Back to the Objective 160 Summary 170 Key Message 170 Part III: Tools and Anatomy 171 Chapter 8: Attack Strategy 173 Attacks in Action 175 Strategic Environment 177 The Necessity of Engagement and Winning 179 The Attack Surface 183 Vulnerabilities 183 AMs Applied to the Attack Vectors 184 Phishing 184 Mass Phish 185 Spearphish 186 Whaling 187 Vishing 190 Smishing/Smshing 195 Impersonation 196 Physical 199 Back to the Manhattan Bank 200 Summary 203 Key Message 203 Chapter 9: Psychology in Attacks 205 Setting The Scene: Why Psychology Matters 205 Ego Suspension, Humility & Asking for Help 210 Humility 215 Asking for Help 216 Introducing the Target- Attacker Window Model 217 Four TAWM Regions 218 Target Psychology 221 Optimism Bias 225 Confirmation Bias and Motivated Reasoning 228 Framing Effect 231 Thin- Slice Assessments 233 Default to Truth 236 Summary 239 Key Message 239 Part IV: AFTER AMs 241 Chapter 10: Staying Protected— The Individual 243 Attacker Mindset for Ordinary People 243 Behavioral Security 246 Amygdala Hijacking 250 Analyze Your Attack Surface 252 Summary 256 Key Message 256 Chapter 11: Staying Protected— The Business 257 Indicators of Attack 258 Nontechnical Measures 258 Testing and Red Teams 261 Survivorship Bias 261 The Complex Policy 263 Protection 264 Antifragile 264 The Full Spectrum of Crises 266 AMs on the Spectrum 268 Final Thoughts 269 Summary 270 Key Message 271 Index 273

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Book SynopsisTable of Contents Introduction xxiii SHRM CP Assessment Test xxvi Part I Preparing for the Exams 1 Chapter 1 The Basics of SHRM Certification 3 Exam Notables 4 Exam Overview 4 Exam Eligibility 5 Exam Basics 6 The SHRM Exam Objectives 10 Breaking Down the BoCK 10 The Value of HR Certification 14 Summary 16 Key Terms 16 Exam Essentials 16 Chapter 2 Preparing for the Exam 19 Exam Notables 20 Study Plans 20 Group vs. Self- Study 21 The SHRM Exam Objectives 22 Using Exam Weights 22 Practice Exams 24 Exam- Taking Strategies 24 Understand the Stem 25 Guess When Necessary 26 Exam Day Basics 26 Mental Mechanisms 27 Mindset 28 Confidence Building 29 Summary 30 Exam Essentials 31 Part II Understanding Human Resource Competencies 33 Chapter 3 The Dynamic Environment of Human Resource Management 35 Exam Notables 36 An Evolving Landscape 36 Strategic Alignment 37 Global Operations 37 Diversity, Equity, and Inclusion 37 Talent Acquisition and Workforce Management 37 Regulatory Environment 38 Measuring Results 38 Corporate Social Responsibility 38 HR Demographics 38 A Day in the Life of HR 40 HR Professional Development 42 Managing Burnout 43 Summary 45 Exam Essentials 45 Chapter 4 The Business Competency Cluster 47 Exam Notables 48 Business Competencies 49 Business Acumen 49 Business and Competitive Awareness 49 Financial Analysis 51 Strategic Alignment 53 Consultation 58 Evaluating Business Challenges 59 Designing and Implementing HR Solutions 59 Critical Evaluation 63 Data Advocate 63 Data Gathering and Analysis 64 Summary 66 Key Terms 66 Exam Essentials 66 Part III The People Knowledge Domain 69 Chapter 5 Strategic Human Resource Management 71 Exam Notables 72 The SHRM Exam Objectives 73 Strategic Business Management 75 Systems Theory 76 Systems Thinking 76 Strategic Planning 77 Strategic Analysis 78 The Strategic Planning Process 81 Strategy Formulation 81 Strategy Implementation and Evaluation 83 Project Management 84 SHRM SCP Only 85 Becoming Strategic Business Partners 86 Engaging Leaders 86 Evaluating HR Activities 87 Summary 88 Key Terms 88 Exam Essentials 89 Review Questions 90 Chapter 6 Talent Acquisition 93 Exam Notables 94 The SHRM Exam Objectives 94 Aligning Strategy 96 Mergers and Acquisitions 96 Joint Ventures 97 Strategic Alliance 97 Divestitures and Downturns 97 Talent Planning 98 The Employer Brand 99 Employee Value Proposition 99 Job Analysis and Descriptions 100 Recruiting 102 Recruiting Methods 103 Selection 104 Employment Interviews 104 Assessment Centers 105 Job Offers 106 Education, Certification, and Licensing 106 Negotiation Techniques 107 Acculturation, Socialization, Orientation, and Onboarding 108 Workforce Analytics 108 SHRM SCP Only 110 Summary 110 Key Terms 111 Exam Essentials 112 Review Questions 113 Chapter 7 Employee Engagement and Retention 115 Exam Notables 116 The SHRM Exam Objectives 116 Employee Engagement 119 Organizational Behavior 119 Reed805489_ftoc.indd 13 25-11-2021 17:12:37 Job Attitudes 119 Organizational Commitment 120 Job Characteristics 121 The Role of Culture 122 Assessing Engagement 123 Positive Engagement Strategies 124 Engaging a Remote Workforce 125 Human Resources and the Employee Life Cycle 126 Performance Management Systems 128 Performance Standards 129 Evaluating Performance 130 Appraisals 132 Positive Feedback Systems 133 Evaluating Performance Management Systems 134 SHRM SCP Only 134 Summary 136 Key Terms 136 Exam Essentials 137 Review Questions 138 Chapter 8 Learning and Development 141 Exam Notables 142 The SHRM Exam Objectives 142 The Learning and Development System 144 Knowledge Management 145 Learning Management Systems 146 Career Development 146 L&D Intervention Strategies 147 Needs Analysis 147 Training Interventions and Delivery 150 Instructional Design 151 Developmental Interventions 154 Leadership Development 157 SHRM SCP Only 158 Summary 158 Key Terms 159 Exam Essentials 160 Review Questions 161 Chapter 9 Total Rewards 163 Exam Notables 164 The SHRM Exam Objectives 164 Strategic Total Rewards 166 Building Pay Structures 166 Job Evaluation 167 Collecting Compensation Data 168 Data Collection Methods 171 Pay Practices 172 Labor Law Compliance 173 Benefits 174 Compensation Metrics 175 SHRM SCP Only 176 Summary 177 Key Terms 178 Exam Essentials 178 Review Questions 179 Part IV The Workplace Knowledge Domain 181 Chapter 10 HR in the Global Context 183 Exam Notables 184 The SHRM Exam Objectives 184 Defining Global Strategy 186 Multinational Enterprises 187 Structuring an MNE 187 HR and Due Diligence 188 Global Staffing 188 Managing Expatriates 189 SHRM SCP Only 194 Summary 195 Key Terms 195 Exam Essentials 196 Review Questions 197 Chapter 11 Diversity and Inclusion 199 Exam Notables 200 The SHRM Exam Objectives 201 Defining Diversity, Equity, and Inclusion 202 Focusing on Diversity, Equity, and Inclusion 205 A Strategic Focus 207 An Operational Focus 209 Demographic Barriers to Success 212 Workplace Accommodations 220 Competency and Knowledge Alignment 221 Operating in a Diverse Workplace 221 Advocate for Diversity and Inclusion 221 SHRM SCP Only 223 Summary 223 Key Terms 224 Exam Essentials 224 Review Questions 225 Chapter 12 Risk Management 227 Exam Notables 228 The SHRM Exam Objectives 228 Types of Risk 230 Workplace Safety and Health 231 Security Risks 235 Enterprise Risk Management 238 The Risk Management Process 239 Risk Management Techniques 241 Written Risk Management Plans 243 SHRM SCP Only 245 Summary 246 Key Terms 247 Exam Essentials 247 Review Questions 248 Chapter 13 Corporate Social Responsibility 251 Exam Notables 252 The SHRM Exam Objectives 252 Defining Corporate Social Responsibility (CSR) 254 Corporate Shared Value 257 Benefits of Corporate Social Responsibility 258 Corporate Citizenship 258 Sustainable Business Practices 260 The Role of Human Resources 262 Business Strategy 262 Talent Acquisition 262 Risk Management 263 Total Rewards 264 Learning and Development 265 SHRM SCP Only 265 Summary 266 Key Terms 267 Exam Essentials 267 Review Questions 268 Chapter 14 U.S. Employment Laws and Regulations 271 Exam Notables 272 The SHRM Exam Objectives 272 The Regulatory Environment 275 Laws Enforced by the Equal Employment Opportunity Commission 277 Americans with Disabilities Act 278 Civil Rights Act of 1964 278 Genetic Information Nondiscrimination Act 279 Laws Enforced/Administered by the Occupational Safety and Health Administration 279 Occupational Safety and Health Act 280 National Institute for Occupational Safety and Health 281 Whistleblower Protection 281 Laws Administered by the Office of Workers’ Compensation Programs 282 Federal Employees’ Compensation Act 282 Longshore and Harbor Workers’ Compensation Act 282 Laws Administered by the National Labor Relations Board and the Office of Labor- Management Standards 282 National Labor Relations Act 283 Labor Management Relations Act 283 Labor- Management Reporting and Disclosure Act 285 Laws Administered by the Wage and Hour Division 286 Davis- Bacon Act 287 Employee Polygraph Protection Act 287 Fair Labor Standards Act 288 Family and Medical Leave Act 289 Walsh–Healey Public Contracts Act 290 Laws Administered by the Mine Safety and Health Administration 290 Federal Mine Safety and Health Act 291 The Mine Improvement and New Emergency Response Act 292 Laws Administered by the Employee Benefits Security Administration 292 Employee Retirement Income Security Act 293 Patient Protection and Affordable Care Act 294 Laws Administered by the Department of Homeland Security or the Department of Justice 294 H2A Temporary Agricultural Workers 294 Immigration and Nationality Act 295 Miscellaneous Laws and Concepts 296 Drug Free Workplace Act 296 Garnishment of Wages 296 Harassment 296 Lilly Ledbetter Fair Pay Act 297 LGBTQ Sex- Based Discrimination 298 Retaliation 298 Sexual Harassment 299 Worker Adjustment and Retraining Notification Act 299 Retention of Documents 300 SHRM- SCP Only 302 Summary 303 Key Terms 304 Exam Essentials 304 Review Questions 306 Part V The Organization Knowledge Domain 309 Chapter 15 Structure of the HR Function 311 Exam Notables 312 The SHRM Exam Objectives 312 Human Resources as a Core Competency 314 The Role of Human Resources 315 HR’s Job 317 Integrating Human Resources 320 Human Resource Service Models 322 Centralized/Decentralized HR Structures 322 Outsourcing 323 Measuring Human Resource Contributions 324 Competency and Knowledge Alignment 326 Delivering Messages 326 Exchanging Organizational Information 327 Listening 327 Networking 328 Relationship Building 329 SHRM SCP Only 329 Summary 330 Key Terms 331 Exam Essentials 331 Review Questions 332 Chapter 16 Organizational Effectiveness and Development 335 Exam Notables 336 The SHRM Exam Objectives 336 Organizational Effectiveness and Development Defined 338 People Interventions 339 Individual Behaviors 339 Group and Team Dynamics 341 Process Interventions 344 International Organization for Standardization 345 Structural Interventions 345 Customer or Product 345 Functional 346 Geographic 346 Matrix 346 Managing Change 346 Competency and Knowledge Alignment 348 Teamwork 348 Conflict Management 349 SHRM SCP Only 350 Summary 351 Key Terms 352 Exam Essentials 352 Review Questions 353 Chapter 17 Workforce Management 355 Exam Notables 356 The SHRM Exam Objectives 356 Integrating Workforce Management 358 Workforce Planning 358 Identify Gaps and Plan Action 361 Knowledge Management 362 Leadership Development 363 The Leadership Gap 363 Leadership Theories and Styles 365 Competency and Knowledge Alignment 369 Navigating the Organization 369 Vision 370 Managing HR Initiatives 370 Influence 371 SHRM SCP Only 372 Summary 372 Key Terms 373 Exam Essentials 373 Review Questions 375 Chapter 18 Employee and Labor Relations 377 Exam Notables 378 The SHRM Exam Objectives 378 Employment Rights and Responsibilities 380 Employment Agreements 381 Employment Disputes 383 Intellectual Property Rights 386 Trade Unions 387 Works Councils 389 Collective Bargaining 390 Contract Administration 390 Union Strategies 391 International Labor Relations 392 Competency and Knowledge Alignment 392 Negotiation 393 SHRM SCP Only 394 Summary 394 Key Terms 395 Exam Essentials 395 Review Questions 396 Chapter 19 Technology Management 399 Exam Notables 400 The SHRM Exam Objectives 400 Impact of Technology on HR Management 402 Technology and General HR Practices 403 Automation 403 Third- Party Vendor Management 404 Technology Policies 404 Employee Monitoring 407 Risk Management 407 SHRM SCP Only 408 Summary 408 Key Terms 409 Exam Essentials 409 Review Questions 410 Appendix A Answers to the Chapter Review Questions 413 Chapter 5: Strategic Human Resource Management 414 Chapter 6: Talent Acquisition 415 Chapter 7: Employee Engagement and Retention 416 Chapter 8: Learning and Development 417 Chapter 9: Total Rewards 419 Chapter 10: HR in the Global Context 420 Chapter 11: Diversity and Inclusion 421 Chapter 12: Risk Management 423 Chapter 13: Corporate Social Responsibility 424 Chapter 14: U.S. Employment Laws and Regulations 425 Chapter 15: Structure of the HR Function 426 Chapter 16: Organizational Effectiveness and Development 427 Chapter 17: Workforce Management 429 Chapter 18: Employee and Labor Relations 430 Chapter 19: Technology Management 431 Appendix B Summary of Form I- 9 Changes 433 Exam Notables 434 Summary of Changes 434 Updates Based on Form I- 9 Revision 434 Major Guidance Changes 434 New Content 435 Major Clarifications 435 Plain Language Updates 435 Index 437

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Book SynopsisTable of ContentsIntroduction: Relationships Under Siege xi Chapter 1 The Right Amount of Tension (Accountability) 1 Chapter 2 Forgiveness Every Day (Forgiveness) 25 Chapter 3 Jump Back Together (Resilience) 43 Chapter 4 The Vocabulary of Trust (Trust) 65 Chapter 5 From Pie in the Sky to History (Coalition-Building) 87 Chapter 6 The Long and Winding Road (Loyalty) 109 Chapter 7 Stable Ground (Stability) 131 Chapter 8 Start Leading with Relationships 157 Acknowledgments 173 Notes 177 About the Authors 187 Index 189

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Book SynopsisHarness the power of Martin Rooney's acclaimed Culture Coach philosophy to build the culture of your dreams Building a great team culture doesn't happen overnight. Culture is hard to create, and even harder to change. Great culture is a key component for success at home, on the sports field, and at the workplace. In a time when people seem to be more divided than ever, leaders who can build strong and lasting cultures are essential. No one knows this better than internationally-renowned coach, in-demand speaker, and bestselling author Martin Rooneydedicating his life to coach elite athletes, Fortune 500 executives, military leaders, and every kind of team imaginable to their highest level of performance. In High Ten: An Inspiring Story About Building Great Team Culture, Martin draws from his extensive experience developing top-level teams around the world to help leaders of all kinds foster and sustain winning cultures. This engaging, easy-to-read parable shows you that every business, sports team, and family has a culture. Whether you deliberately created it or not, it's always there and it didn't come with a manual. That's where High Ten comes in. This must-have book is your personal leadership manual. Stop spending your day unhappy or complaining about a dream that hasn't come true. High Ten will help you: Create an environment where your people work towards common goals with friends they trusthave fun doing itDevelop clarity about the culture you want and put the processes in place to make it happenEnsure your culture reflects core values and aligns with your organization's mission and visionTransform your culture into the immune system for your team or businessLearn about the 3 Cornerstones of Culture and eliminate the 5 Culture Killers High Ten: An Inspiring Story About Building Great Team Culture is an invaluable resource for all coaches and leaders striving to achieve the highest level of cultureone where everyone feels like a valuable part of the team and consistently produces exceptional results.Table of Contents Foreword xv Introduction xix 1 Trackside Diner 1 2 Make the Call 9 3 Brick Walls 19 4 Arthur’s Bagels 29 5 New Lenses 41 6 The Checkup 51 7 A Little Push 61 8 Flea Circus 71 9 Home Cooking 83 10 From Me to We 91 11 Latin Lesson 101 12 The Diagnosis 109 13 Alignment 119 14 Selective Detective 129 15 Cor Unum 141 16 Trophy Case 153 17 Helmet Stickers 167 18 New Blood and Dead Wood 177 19 Changing the Game 189 20 Date Night 199 21 Cherish or Perish 207 22 Brick by Brick 217 23 Summer Fun 227 24 Two Gifts 239 25 The Rubber Match 247 26 The Holiday Party 255 27 The Letter 265 Acknowledgments 275 About the Author 279 About the Company 281

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Book SynopsisExplore why now more than ever the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become data-driven. Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to surviveWhy becoming data-driven forces companies to think different about their businessThe state of data in the corporate world today, and the principal challengesWhy companies must develop a true data culture if they expect to changeExamples of companies that are demonstrating data-driven leadership and what we can learn from themWhy companies must learn to fail fast and learn faster to compete in the years aheadHow the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.Table of ContentsForewordThomas H. Davenport Preface Introduction: Fail Fast, Learn Faster 1. A Little History of Big Data 2. Think Different: Becoming Data-Driven 3. Insight and Knowledge: Data, Science, and Facts 4. The State of Data in the Corporate World Today 5. The Great Challenge: Establishing a Data Culture 6. The Rise of the Chief Data Officer 7. Data Responsibility: A Word on Data Ethics 8. Data, Disruption, and Innovation 9. A Glimpse of the Future: Data-Driven AI 10. Data-Driven Leadership: One Company’s Odyssey Conclusion: The Data Journey Acknowledgments About the Author Index

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Book SynopsisSHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022Uncover the secret to achieving peak mental performance in the ground-breaking new book, The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business Join eminent leadership and team development expert, Jodie Rogers on an inspiring and insightful journey into managing the most important asset of all the human mind. Packed full of engaging stories and fascinating real-world case studies, The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business, applies key psychological concepts to the modern business world. If we want businesses that are agile and adaptable to change, we first need people who are. Jodie will teach you how to leverage perspective, mindset, values and emotions to master your mental fitness and thus improve business performance. A business case is even laid out within the book showing exactly how enhanced mental fitness can positively impact the bottom line of your business. TTable of ContentsPreface ix Acknowledgements xv Introduction xvii Part One Leadership and the Hidden Edge 1 1 Under the Skin of Leaders and Their Teams 3 2 The Business Case for Investing in Mental Fitness 17 3 The Future of Fit Businesses 33 Part Two The Power of Meaning and Emotions 41 4 Perception: Do You See What I See? 43 5 The Stories We Tell Ourselves 61 6 Everything Is Connected 71 7 Emotion and Decision Making 81 Part Three Owning Our Thinking 95 8 Navigating Thinking Traps 97 9 Fear Response and Neuroplasticity 109 Part Four Limiting and Empowering Beliefs 115 10 The ‘Rules’ We Should Be Breaking 117 11 How to Reframe Limiting Beliefs 139 Part Five Values: Principles We Live By 145 12 Values and Decision Making 147 13 Uncovering Your Values 163 14 Using Values to Navigate Conflict 173 Part Six Stress and Performance 181 15 Stress and Control 183 16 Overcoming the Amygdala Hijack 189 17 Flow Versus Frazzle 197 Mental Fitness in Practice 217 Conclusion 229 Index 235

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Book SynopsisTable of ContentsFOREWORD 8 INTRODUCTION PERFORMANCE-BASED HIRING FOUR EDITIONS LATER 9 A Short History on the Importance of Hiring Top Talent 9 Being More Efficient Doing the Wrong Things Is Not Progress 10 Creating a Win-Win Hiring Culture 11 The Big Three Hiring Challenges 12 Clarifying Job Expectations Upfront Is the Key to Hiring Outstanding People 12 Why Performance-based Hiring Is the Right Business Process for Hiring 13 CHAPTER 1 DEFINE YOUR TALENT STRATEGY BEFORE YOU DESIGN YOUR HIRING PROCESS 16 Stop Making Tactical Excuses for a Strategic Problem 16 The Importance of Having the Right Talent Strategy 17 Supply vs Demand Needs to Drive Talent Strategy 17 Comparing the Scarcity of Talent vs a Surplus of Talent Strategies 19 Win-Win Hiring: Hiring for the Anniversary Date, Not the Start Date 20 Develop an Ideal Candidate Persona to Achieve More Win-Win Hiring Outcomes 20 Remove the "HAVING" Mindset and Shift to a Performance Qualified Screening Standard 21 Negotiate with the End in Mind 22 More High Touch and Less High Tech -- Convert Strangers into Acquaintances 23 CHAPTER 2 STEP-BY-STEP THROUGH THE PERFORMANCE-BASED HIRING PROCESS 24 Win-Win Hiring: Hire for the Anniversary Date, Not the Start Date 24 Performance-based Hiring Is Designed to Raise the Bar 24 Suboptimization Prevents Win-Win Hiring Outcomes 24 Benchmarking How the Best People Find Jobs and Get Hired 25 Hiring a Great Person Starts with a Great Job 25 Define Success as Performance Objectives, Not Skills and Experiences 26 Source Semi-finalists 26 Conduct the Two-way Performance-based Interview 27 Measure and Predict Quality of Hire 28 Close on Career Growth, Not Compensation Maximization 29 Use Onboarding to Clarify and Prioritize the Performance Objectives 30 Deliver on the Promise 31 Summary 32 CHAPTER 3 THE BEST CANDIDATES ARE OFTEN NOT THE BEST HIRES 33 The Worst Candidates Are Often the Best Hires 34 Category 1: Great candidates must have all of the basic skills listed on the job description 34 Category 2: Great candidates must agree to the terms of an offer before knowing the job 35 Category 3: Great candidates need to be prepared, make a great first impression and be good at presenting themselves 35 Some Great Candidates Become Great Hires, but Many More Don't 36 Great Hires Are Easy to Define but Hard to Hire 36 Category 4: Great hires deliver the results without making excuses 36 Category 5: Great hires collaborate with others and build strong teams 37 Category 6: Great hires effectively organize and manage themselves and their teams 37 Who would you rather hire, a great candidate or someone who delivers the results? 38 Summary -- Avoid the 90-day Wonders 38 CHAPTER 4 DEVELOPING A BIAS-FREE HIRING PROCESS 40 Conduct a Pre-hire Performance Review 40 Never Meet Anyone in Person Before Conducting a Phone Screen 41 Only invite semi-finalists for the full interview 41 Use Organized Panel Interviews 42 Then eliminate the 30-minute one-on-ones 42 Script the Interview and Give Candidates the Questions 42 Wait 30 Minutes Before Making Any Yes or No Decision 43 Be a Juror -- Not a Judge 43 Use Reverse Logic to Reveal and Reprogram Your Subconscious Biases 44 Treat Candidates as Consultants 44 Kill the Gladiators 45 Use a talent scorecard to share evidence 45 Measure First Impressions Last 46 Summary 46 CHAPTER 5 USING THE BEST TEST TO REDUCE UNCONSCIOUS BIAS 47 Two Huge Flaws in Personality Assessments That Are Often Ignored 47 Statistical Validation Understates the Impact of False Negatives 48 Personality Assessments Are Valuable When Used Later in the Hiring Process 49 Take the BEST Test Before Interviewing Anyone 50 Changes in BEST Style Reveals Growth and Flexibility 51 Assess Team Skills by Observing Changes in BEST Type Over Time 51 Assess Flexibility by Observing Changes in BEST Under Stress 52 Increase Interview Accuracy by Becoming Your "Least BEST" 52 Summary -- Use the BEST Test to Confirm Rather Than Predict 53 CHAPTER 6 THE HIRING FORMULA FOR SUCCESS 54 Win-Win Hiring Begins with the End in Mind 54 Predicting Hiring Success Requires Much More Than Assessing Ability 54 The Hiring Formula for Success Captures the Dynamics of Actual Performance 56 The Big Four Fit Factors Drive Motivation to Excel 57 Define the Fit Factors as Part of the Job Description 57 The Fit Factors and Their Impact on Job Performance 58 The Impact of Managerial Fit on New Hire Success 59 Job Fit: Intrinsic Motivation to Do the Work Actually Required 59 Team Fit and EQ 60 Cultural Fit is More Than a Value Statement 60 Summary 61 CHAPTER 7 UNDERSTANDING THE REAL JOB STARTS WITH A PERFORMANCE PROFILE 62 Define the Work Before Defining the Person Doing the Work 62 Hire for Performance to Attract Outstanding Talent 63 The Legal Validation for Using Performance-based Hiring 64 Shifting to a Performance Qualified Definition of On-the-Job Success 65 Different Techniques to Develop Performance-based Job Descriptions 67 Take a Tour of the Factory and Call Me in the Morning 68 Basic Techniques for Determining the Key Performance Objectives 69 Use the Process of Success and the Timeline to Determine the Key Subtasks 69 Benchmark the Best People Doing the Same Job 70 Convert "Having" to "Doing" 71 Use the Four Work Types to Map Performance Objectives to the Company Lifecycle 73 Use the Master Checklist to Develop the KPOs 74 Job Branding -- Creating the Employee Value Proposition (EVP) 76 Prioritize the Performance Objectives 77 Convincing Hiring Managers to Use Performance Profiles 77 The "no time" rebuttal 77 The "When are you going to tell the candidate?" approach 78 The "become a top manager" rebuttal 78 Conduct an "A vs B" test 78 Tell some stories about people who have been promoted 78 Dealing with the diehards 78 Summary 79 CHAPTER 8 CONDUCTING THE EXPLORATORY PHONE SCREEN 81 The Exploratory Phone Screen Drives Hiring Success 81 The Phone Screen Is the "Swiss Army Knife" of Hiring 82 With a Phone Screen You Only Need 3-4 Semi-finalists to Make One Great Hire 83 Use the Phone Screen to Find and Recruit Semi-finalists 83 Conducting the Phone Screen Work History Review 85 Semi-finalists Must Answer These Two Questions 85 Assess the comparability of the accomplishments to the KPOs 86 Connect the two accomplishments to see the trend of performance over time 87 Determine if the person is recruitable 87 Summary -- Use the Phone Screen to Control Your Entire Hiring Process 88 CHAPTER 9 CONDUCTING THE PERFORMANCE-BASED INTERVIEW 89 Checklist: The Performance-based Hiring Interviewing Process 89 The 8-Step Performance-based Interview Guide 91 Step 1: Introduction, Review Job and Discover Motivation for Looking 91 Step 2: Put Your Biases in the Parking Lot by Measuring the Impact of First Impression 93 Step 3: Conduct a Work History Review 94 Step 4: Assess 2-3 Major Accomplishments 95 Step 4a: Assess 1-2 Major Team Accomplishments 97 Step 5: Assess Critical Thinking and Job-related Problem-solving Skills 98 Step 6: Delay the Candidate's Questions Until the End of the Interview 100 Step 7: Determine Candidate Interest and Recruiting Opportunity 101 Step 8: Measure First Impression Again, Last and Compare 103 You can never out-yell a hiring manager, but you can out-fact them 104 Well-organized Panel Interviews Increase Assessment Accuracy 105 The Big Reasons Candidates Should Be Interviewed by a Panel 106 Steps for Organizing a Panel Interview 107 Have all interviewers on the panel review the performance-based job description and the talent scorecard before the interview session starts 107 Script the Performance-based Interview to use as an organizing tool 107 It's vital that there is only one leader in a panel interview with everyone else acting as fact-finders only 107 Leaders can be fact-finders, but fact-finders can't be leaders 108 Capture everyone's insight right after the interview 108 Key Highlights of the Performance-based Interview Process 108 CHAPTER 10 MAKING THE ASSESSMENT USING THE QUALITY OF HIRE TALENT SCORECARD 110 Keys for Conducting an Evidence-based Candidate Assessment 110 Understanding the 1-5 Ranking System 111 Share Evidence in a Live Formal Debriefing Session 111 Invoke the NO 2s! Rule to Raise the Talent Bar 112 The NO 2s! Warning Signs for Each Factor 112 Step-by-Step Completing the Quality of Hire Talent Scorecard 114 Basic Competencies 114 Core Skills 114 Overall Experience 114 Achiever Pattern and Trend of Growth 115 Essential Core Competences 116 Situational Fit Factors 117 How to Accurately Predict Managerial Fit and Ensure a Great Hire 118 Culture & Environmental Fit 118 Addressing the Balancing Act Between Recruitability and Competency 120 Organizing the Interview to Maximize Assessment Accuracy 120 Modification for Problem-Solving 121 Modification for Team Skills 121 Summary 121 CHAPTER 11 COMPARING PERFORMANCE-BASED HIRING AND BEHAVIORAL EVENT 123 Lack of Job Analysis is the Big Gap in BEI 123 Behavioral Fact-finding is the Key to an Accurate Assessment 124 Seeking the Advice and Counsel of Sherlock Holmes Himself 125 Assess Team Skills by Finding Deductive Evidence 126 A Simple Hack to Ensure an Accurate and Unbiased Assessment 126 Summary -- Performance-based Interviewing is BEI on Steroids 127 CHAPTER 12 SOURCING OUTSTANDING TALENT -- BLENDING HIGH TOUCH WITH HIGH TECH 129 Semi-finalist Criteria for Prequalifying Candidates 129 Small Batch, High Touch 130 Understanding the Sourcing and Recruiting Funnel 130 Two Buyers: The Hiring Manager and the Top Person 130 Make It Personal -- Let's Go for a Career Ride 131 Sourcing Checklist 132 Implementing a Scarcity of Talent Sourcing Program 133 Think Small Batch, High Touch: Source Semi-finalists 133 Conduct a Career Zone Analysis to Find Out Where to Fish 133 Use Supply vs Demand to Implement a Targeted Multi-channel Sourcing Plan 135 Develop an "Ideal" Candidate Persona 136 Prepare Customized and Targeted Messaging 138 Job Branding and the EVP 138 Job Postings, Job Boards and Reverse Engineering 139 Tag Lines that Speak the Language of the Ideal Prospect 139 Use Emails as the First Step in a High Touch Process 140 Direct Sourcing and Networking 141 A "Clever" Boolean Search to Learn the Basics of Direct Sourcing for Semi-finalists 142 Diversity Matters 144 Using LinkedIn Filters to Find More Achievers 145 In-direct Sourcing and Networking 145 Getting Referrals is Still the Best Way to Find Outstanding Talent Quickly 145 Convert Strangers into Acquaintances Before They Become Candidates 146 Weak Connections are Recruiter's Gold 147 Leverage Your Employee Referral Program -- Create a PERP 148 Summary -- Networking Rules! 149 CHAPTER 13 START THE RECRUITING PROCESS WITH A CAREER DISCUSSION, NOT A SALES PITCH 151 Conduct Career Discovery on Your First Call 151 First, Put the Right People on the Bus -- Only Semi-finalists 152 Only Ask "Yes" Questions and Don't Take "No" for an Answer 153 Overcome Preliminary Objections and Concerns 153 How to Answer the "What's a Career Move?" Question 154 Review the Person's Profile Before Describing the Job 155 Build a 10-minute Relationship by Controlling the Conversation 155 Recruiting is Getting the Candidate to Sell You, Not You Selling the Candidate 156 How to Handle Compensation by Not Discussing It Too Soon 156 Gain Concessions to Negotiate the Offer as a Series of Steps 158 Summary 158 CHAPTER 14 RECRUITING AND CLOSING TOP PERFORMERS 160 The Basics of Recruiting and Closing 160 Recruiting is Not Selling, It's Listening 160 Stay the Buyer from the Beginning of the Process to the Very End 162 Make Passive Candidates Earn the Job to Increase Its Value 163 Minimize the Negatives; Accentuate the Positives 163 Don't Make an Offer Until You're 100% Sure It Will be Accepted 164 Testing and Negotiating the Offer by Getting Continuous Concessions 164 Position Your Job as a Career Move 165 Avoid Job Hopping Syndrome 166 Testing Offers 167 Use 1-10 Test of Interest to Uncover Concerns 167 Closing, Testing and Negotiating Offers 168 Closing Upon a Concern 169 Use a Secondary Close to Test Seriousness 169 Use a Counterproposal to Get 100% Commitment 170 Summary 172 CHAPTER 15 LEVERAGING HR TECHNOLOGY TO IMPLEMENT PERFORMANCE-BASED HIRING 173 Using the Trickle Up Approach to Validate the Impact 173 Use SeekOut to Build a Talent Pipeline of Outstanding Diverse Talent 174 Hiretual.com Offers a Unique AI Approach for Sourcing the Hard to Find 175 Phenom Converts Workforce Planning into a Strategy Asset 176 AI for Screening Has a Powerful Tool with pymetrics.ai 177 Creating an Internal Mobility Platform Using SmartRecruiters 177 Using Greenhouse to Maximize Quality of Hire 178 Conduct a Reference Check Before Making an Offer Using Checkster 178 Use Onboarding to Start Delivering on the Promise 179 Feedback Process Control with OutMatch.com 180 Create a Win-Win Hiring Culture 181 CHAPTER 16 USE PERFORMANCE-BASED HIRING TO CREATE A WIN-WIN HIRING CULTURE 182 Deliver on the Win-Win Hiring Promise 182 The Performance-based Future of Hiring 183 Create a Win-Win Hiring Culture 183 Building a Win-Win Hiring Culture Starts with the Right Talent Strategy 184 Hiring as an Integrated System, Not a Sequence of Separate Steps 185 Benchmarking Best Practices 185 Measure and Manage Quality of Hire 186 Use High Touch to Create an Outstanding Candidate Experience 187 Take the Risk and Bias Out of the "Yes" Decision 189 Hiring Strong People Is the First Step in Managing a Great Team 190 APPENDIX 191 Performance-based Hiringsm and Legal Compliance 191 APPENDIX 2 194 Exploratory Phone Screen Talent Scorecard 195 The Performance-based Phone Screen 196 Quality of Hire Talent Scorecard 197 The Performance-based Interview (1/2) 198 The Performance-based Interview (2/2) 199 The Ideal Candidate Persona (1/2) 200 The Ideal Candidate Persona (2/2) 201 About the Author Index

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Book SynopsisThe fully revised new edition of the best-selling guide to using financial models to determine if a stock is over or undervalued Written by the founder and CEO of the world-renowned New York School of Finance, Financial Modeling and Valuation provides clear and systematic guidance on accurately evaluating the soundness of a stock investment. This invaluable handbook equips investors with the tools necessary for understanding the underlying fundamentals of a rational investment and for making smarter investment decisions in any market environment. Built around an in-depth case study of global retail leader Amazon, this fully updated Second Edition shows you how to analyze the financial standing of a company using the methods of Wall Street professionals. Step-by-step, you will learn to build the core three statementsincome statement, cash flow statement, and balance sheetas well as the three major supporting schedules required for complete company valuation and analysis. All line items are explained in clear language and include real-world tips and techniques for using them as tools for valuing and managing a business. This must-have guide: Features new and in-depth case studies based on Amazon that simulate real-world modelling and valuationExplains valuation techniques such as illustrative comparable company analysis, precedent transactions analysis, and discounted cash flow analysisCovers all essential applications of a model, including pricing a stock, raising debt, and raising equityIncludes an introductory section describing the recent and dramatic shift of the entire retail industryProvides end-of-chapter questions, downloadable practice models, additional case studies, and common interview questions via a companion website Financial Modeling and Valuation: A Practical Guide to Investment Banking and Private Equity, Second Edition is essential reading for finance professionals, venture capitalists, individual investors, and students in investment banking and related degree programs in finance.Table of ContentsPreface xv The Amazon Case Study xvi How This Book Is Structured xvii Part One Financial Statements and Projections 1 Chapter 1 The Income Statement 3 Revenue 4 Cost of Goods Sold 4 Gross Profit 4 Operating Expenses 5 Other Income 6 EBITDA 6 Depreciation and Amortization 8 EBIT 8 Interest 9 EBT 9 Taxes 9 Net Income 10 Non-Recurring and Extraordinary Items 10 Distributions 11 Net Income (as Reported) 11 Shares 11 Earnings per Share (EPS) 12 Amazon’s Income Statement 12 Revenue 14 Getting to EBITDA 20 Digging up Depreciation 20 Cost of Goods Sold 23 Gross Profit 23 Fulfillment 25 Technology and Content 25 Marketing, General and Administrative, Other Operating Expense (Income), Net 27 Total Operating Expenses 27 EBITDA 27 Beyond EBITDA 28 Depreciation and Amortization 28 EBIT 29 Other Income 30 Interest 31 EBT 31 Taxes 31 Net Income from Continuing Operations 32 Non-Recurring and Extraordinary Items 32 Net Income (after Non-Recurring Events) 33 Distributions 33 Net Income (as Reported) 33 Shares and EPS 34 Income Statement – Making Projections 35 Revenue 35 Cost of Goods Sold 40 Operating Expenses 45 Depreciation and Amortization 46 Other Income 49 Seven Methods of Projections 49 Interest Income 53 Taxes 53 Non-Recurring Events 55 Distributions 55 Equity Method Investment Activity 55 Dividends 57 Shares 57 Basic Shares Outstanding 57 Diluted Shares Outstanding and the Treasury Method 57 Earnings per Share 60 Chapter 2 The Cash Flow Statement 67 Cash from Operating Activities 67 Revenue 69 Cost of Goods Sold 69 Operating Expenses 69 Depreciation 69 Interest 69 Taxes 70 Cash from Investing Activities 71 Cash from Financing Activities 71 Financial Statement Flows Example 72 Amazon’s Cash Flow Statement 78 Cash from Operating Activities 78 Cash from Investing Activities 81 Cash from Financing Activities 82 Cash Flow Statement – Making Projections 84 Cash from Operating Activities 85 Depreciation and Amortization 85 Stock-Based Compensation 85 Other Operating Expense 88 Other Expense (Income) 90 Deferred Taxes 91 Changes in Operating Working Capital 91 Cash from Investing Activities 92 Proceeds from Property and Equipment Sales and Incentives 98 Items Based on Cash Available 98 Cash Flow from Financing Activities 101 Effect of Exchange Rate on Cash 101 Chapter 3 The Balance Sheet 107 Assets 107 Current Assets 107 Cash and Cash Equivalents 107 Accounts Receivable 107 Inventory 108 Prepaid Expense 109 Non-Current Assets 110 Property, Plant, and Equipment (PP&E) 110 Intangible Assets 110 Liabilities 110 Current Liabilities 110 Accounts Payable 110 Accrued Liabilities 111 Short-Term Debts 111 Non-Current Liabilities 111 Long-Term Debts 111 Deferred Taxes 111 Amazon’s Balance Sheet 112 Current Assets 113 Non-Current Assets 113 Operating Leases 114 Goodwill 114 Other Assets 114 Current Liabilities 114 Short-Term Debt 115 Non-Current Liabilities 115 Other Long-Term Liabilities 116 Shareholders’ Equity 116 Common Stock and Additional Paid-in Capital 117 Treasury Stock, Accumulated Other Comprehensive Loss and Retained Earnings 117 Chapter 4 Depreciation Schedule 119 Straight-Line Depreciation 120 Accelerated Depreciation 121 Declining Balance 121 Sum of the Year’s Digits 122 Modified Accelerated Cost Recovery System (MACRS) 122 Deferred Taxes 125 Deferred Tax Asset 125 NOL Carryback Example 126 Deferred Tax Liability 127 Projecting Depreciation 129 Straight-Line Depreciation 129 Anchoring Formula References 133 Projecting Deferred Taxes 152 Chapter 5 Working Capital 155 Operating Working Capital 156 Amazon’s Operating Working Capital 158 Inventories 160 Accounts Receivable, Net and Other 162 Accounts Payable 163 Pignataro808893_ftoc.indd xi 07 Feb 2022 01:10:58 pm Accrued Expenses and Other 165 Unearned Revenue 166 Projecting Operating Working Capital 168 Receivables 168 Inventories 170 Accounts Payable 172 Accrued Expenses 174 Unearned Revenue 174 Operating Working Capital and the Cash Flow Statement 176 Changes in Inventory 178 Accounts Receivable 179 Changes in Accounts Payable 181 Changes in Accrued Expenses 182 Changes in Unearned Revenue 182 Chapter 6 Balance Sheet Projections 183 Cash Flow Statement Drives Balance Sheet vs. Balance Sheet Drives Cash Flow Statement 183 Assets 185 Inventories 186 Accounts Receivable 188 Liabilities 192 Shareholders’ Equity 195 Balancing an Unbalanced Balance Sheet 196 NYSF Balance Sheet Balancing Method 201 Chapter 7 The Debt Schedule, Circular References, and Finalizing the Model 205 Debt Schedule Structure 206 Modeling the Debt Schedule 206 Short-Term Debt 206 Mandatory Issuances/(Retirements) and Non-Mandatory Issuances/(Retirements) 210 Long-Term Debt 214 Debt Interest 214 Long-Term Lease Liabilities 216 Total Issuances/(Retirements) 219 Total Interest Expense 219 Cash Available to Pay Down Debt 220 Interest Income 224 Circular References 235 Circular Reference #Value! Errors 242 Automatic Debt Paydowns 243 Basic Switches 252 Finalizing the Model 252 Part Two Valuation 277 Chapter 8 What Is Value? 279 Book Value 279 Market Value 279 Enterprise Value 280 Multiples 284 Three Core Methods of Valuation 286 Comparable Company Analysis 287 Precedent Transactions Analysis 287 Purchase Multiples 288 Discounted Cash Flow Analysis 289 Chapter 9 Discounted Cash Flow Analysis 291 Midyear vs. End-of-Year Convention 291 Unlevered Free Cash Flow 292 Weighted Average Cost of Capital (WACC) 300 Cost of Debt 301 Cost of Equity 301 Market Risk Premium 304 Beta 306 Levering and Unlevering Beta 307 Terminal Value 308 Multiple Method 308 Perpetuity Method 309 Amazon DCF Analysis 310 WACC 312 Cost of Equity 312 EBITDA Method 320 Perpetuity Method 322 Chapter 10 Comparable Company Analysis 327 Last Twelve Months (LTM) 329 Calendarization 330 Netflix as a Comparable Company 331 Netflix 2020 Year End 332 Revenue 333 Operating Expenses 335 Depreciation 335 Interest 337 Taxes 338 Non-Recurring Events 339 Earnings per Share (EPS) 339 Netflix Quarterly Income Statement 340 Netflix LTM Adjustments 345 Netflix Projections 345 Revenue 350 COGS 351 Depreciation 351 Interest 351 Taxes 352 Non-Recurring Events 353 Shares and Earnings per Share 353 Calculating Comparable Metrics 357 Market Value and Enterprise Value 360 Multiples 361 Chapter 11 Precedent Transactions Analysis 365 Identifying Precedent Transactions 365 Amazon Precedent Transaction Analysis 366 Chapter 12 Conclusion 375 52-Week High/Low 375 Comparable Company Analysis 376 Precedent Transactions 378 Discounted Cash Flow 379 Football Field 381 Appendix 1 Model Quick Steps 387 Appendix 2 Financial Statement Flows 389 Income Statement to Cash Flow 389 Cash Flow to Balance Sheet 390 Appendix 3 Excel Hotkeys 391 About the Author 393 About the WebSite 395 Index 397

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Book SynopsisTable of ContentsAbout the Author xvii Foreword xix Preface xxi Acknowledgments xxv About the Companion Website xxvi 1 Knowing What to Expect: Hazards, Vulnerability, and Disasters 1 2 Understanding the Actors: Roles and Responsibilities of Relevant Stakeholders 53 3 Anticipating Attitudes and Behavior in Disasters: Myths, Exaggerations, and Realities 93 4 Applying Alternative Management Approaches: Disaster Response and Recovery Theory 123 5 Implementing Initial Response Measures: Hazard Detection, Warning, Evacuation and Sheltering 149 6 Caring For the Injured, Dead, and Distraught: Overcoming Physical and Emotional Impacts 191 7 Managing Public Information, Donations, and Volunteers: Expected Difficulties and Benefits 237 8 Moving Beyond Immediate Needs: Damage Assessment, Disaster Declarations, and Debris Removal 277 9 Promoting Recovery and Mitigation: Disaster Assistance, Rebuilding, and Vulnerability Reduction 317 10 Overcoming Typical Challenges: Vital Considerations for Response and Recovery 357 11 Harnessing Technology and Organization: Tools and Structures for Effective Operations 407 12 Foreseeing the Future: Prior Lessons, Unaddressed Risks, and Rising Vulnerability 455 13 Enhancing Disaster Resilience: Preparedness, Improvisation, Spontaneous Planning, Leadership, and Professionalism 517 Index 559

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Book SynopsisWhat happens when a researcher and a practitioner spend hours crammed in a Fiat discussing data visualization? Beyond creating beautiful charts, they found greater richness in the craft as an integrated whole. Drawing from their unconventional backgrounds, these two women take readers through a journey around perception, semantics, and intent as the triad that influences visualization. This visually engaging book blends ideas from theory, academia, and practice to craft beautiful, yet meaningful visualizations and dashboards. How do you take your visualization skills to the next level? The book is perfect for analysts, research and data scientists, journalists, and business professionals. Functional Aesthetics for Data Visualization is also an indispensable resource for just about anyone curious about seeing and understanding data. Think of it as a coffee book for the data geek in you. https://www.functionalaestheticsbook.comTable of ContentsAcknowledgments ix About the Authors xi About the Technical Editor xii Foreword by Pat Hanrahan xiii Introduction xv Part A: Perception 1 Chapter 1: The Science Behind Perception 3 Seeing and Understanding Imagery 3 Color Cognition 6 Saccade and Directed Attention 10 The Notion of Space and Spatial Cognition 11 Diagramming the World 13 Summary 20 Chapter 2: Perception in Charts 21 Visualization and Task 23 Chart as an Informational Unit 24 Unboxing Functional Aesthetics in the Physical World 27 Recursive Proportions 28 The Digitized Space: Creating Experiences on the Screen 31 Summary 34 Chapter 3: Charts in Use 35 The First Charts 36 Standardizing Visualization 40 The Shifting Role of Data Visualization 43 Maturity within the Profession 49 Summary 56 Part B: Semantics 57 Chapter 4: Coming to Terms 59 Statistical Graphics Are Inherently Abstract 60 Flattening the Curve 63 Toward Meaningful Depictions 65 Situating with Semiotics 68 Summary 69 Chapter 5: Vagueness and Ambiguity 71 How Tall Is Tall? 71 Spicy or Hot—What’s the Difference? 76 Clarification, Repair, and Refinement 78 Iconicity of Representation 80 The Art of Chart 82 Summary 85 Chapter 6: Data Literacy 87 Navigating Data Literacy 89 The Impact of Writing 90 Data Orality 92 Changing Exposition Styles 96 Data Literacy Democratization 97 Summary 99 Chapter 7: Data Preparation 101 Hairy Dates 102 Common Transformations 103 Clarity in Conversation 107 Shaping for Intent 109 Prepping for the Future 110 Data Enrichment 113 Summary 115 Chapter 8: Scaling It Down 117 Generalization 118 Natural Sizes 119 Fat Fingers and Small Screens 120 Color as a Function of Size 123 Thumbnails and Visual Summaries 124 Summary 128 Chapter 9: Cohesive Data Messages 129 Cohesion in Designing Visualizations 131 Analytical Conversation 144 Summary 152 Chapter 10: Text and Charts 153 Medium Being the Message 154 Types of Text 155 Balancing Text with Charts 161 Chart and Text Agreement 163 Text in Analytical Conversation 166 Making Data More Accessible 168 Text for Supporting Reading Fluency 170 Summary 171 Part C: Intent 173 Chapter 11: Defining and Framing 175 Analytical Intent 176 Register 178 Repair and Refinement 179 Pragmatics 181 Practicing Intent 182 Summary 185 Chapter 12: Visual Communication 187 Do What I Mean, Not What I Say 189 Register in Charts 192 Registers in Composition 194 Mood and Metaphor 197 Beyond Language Communication 197 Expansion and Contraction 200 Summary 201 Chapter 13: Scaffolds 203 Visualization Scaffolding 206 Scaffolding Data Discovery 210 Scaffolding Natural Language Recommendations 213 Analytical Conversation to Repair and Refine 217 Summary 221 Chapter 14: Balancing Emphasis 223 Individual Choices 224 Collective Choices 225 Correcting Common Problems 228 View Snapping 232 Summary 238 Chapter 15: Mode 239 Navigate Like a Local 241 Revisiting Analytical Chatbots 247 Video Killed the Radio Star 249 Beyond the Desktop 251 Future Forward 255 Summary 257 Part D: Putting It All Together 259 Chapter 16: Bringing Everything Together 261 Addressing the Paper Towel Problem 263 Crafting Recipes for Functional Aesthetics 267 Summary 286 Chapter 17: Close 287 Data in Everything and Everywhere 288 New Tools and New Experiences 295 Sign-off 297 Technical Glossary 299 Index 305

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Book SynopsisTarget high returns and greater consistency with this insightful guide from a leading investor The market volatility exacerbated by the COVID-19 pandemic has led many to question their exposure to risk in their own portfolios. But what should one do about it? In Risk Parity: How to Invest for All Market Environments, accomplished investment consultant Alex Shahidi delivers a powerful approach to portfolio management that reduces the potential for significant capital loss while maintaining an attractive expected return. The book focuses on allocating capital amongst four diverse asset classes: equities, commodities, Treasury bonds, and Treasury Inflation Protected Securities. You'll learn about: The nature of risk and why traditional approaches to risk management unnecessarily give up potential returns or inadequately protect against catastrophic market eventsWhy proper risk management is more important now than everHow to efficiently implement a risk parity approach Perfect for both individual and professional investors, Risk Parity is a must-have resource for anyone seeking to increase consistency in their portfolio by building a truly balanced asset allocation.Table of ContentsForeword ix Preface xi Acknowledgments xiii About the Author xv Introduction xvii Chapter 1 What Is Risk Parity? 1 Chapter 2 Two Steps to Build a Well-Balanced Portfolio 11 Chapter 3 Equities 21 Chapter 4 Treasuries 35 Chapter 5 TIPS 51 Chapter 6 Commodities 63 Chapter 7 Other Asset Classes 75 Chapter 8 Risk Parity Portfolio Summary 89 Chapter 9 Risk Parity Portfolio Historical Returns 99 Chapter 10 The Timeliness of Risk Parity 115 Chapter 11 The Rebalancing Boost 129 Chapter 12 Efficient Implementation 135 Chapter 13 When Does Risk Parity Underperform? 143 Chapter 14 FAQs 155 Chapter 15 Conclusion 173 Index 175

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Book SynopsisExplore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand''s promise to consumers. You''ll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and estTable of ContentsIntroduction: Power to the People ix 1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1 2 The Human Touch: Customer, Employee, Client, Shareholder … Just People 7 3 Putting Empathy and Expertise Back into the Equation 31 4 The Battle for Trust in the Digital Age— The More We See, the Less We Believe 53 5 The Importance of Moving from Predicting to Anticipating 77 6 The Six Pillars of Purpose- Driven Experience 99 7 Bringing Technology and People Together in a More Human- Centric Way 131 8 Realizing a New Vision for Building Community and Loyalty 151 9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173 10 Power Sharing and the Human Experience— The Next Wave of Growth 191 Notes 203 Acknowledgments 207 About the Author 209 Index 211

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Book SynopsisTable of ContentsPart One: Introduction Ch 1: The Lost Art Of Proactive Calling In The Sales Profession Ch 2: An Executive Summary: How To Pick Up The Phone & Sell Ch 3: Lead With The Phone: Make It The Tip of Your Selling Spear Ch 4: The Phone Is The Single Most Effective & Underused Selling Tool We Have Ch 5: Why We Avoid The Phone Ch 6: The Phone Compared To Other Sales Communications Pathways Ch 7: Planners & Trackers To Help You Pick Up The Phone & Sell Part Two: Your Mindset & Your Phone Ch 8: It’s Impossible to Outsell Your Mindset Ch 9: Fear Is The Enemy of Picking Up The Phone Ch 10: Let’s Talk About Our Specific Fears Around Phone Selling Ch 11: Believe In Your Value As Much As Your Customers Do Ch 12: Perseverance Is A Sales Superpower Ch 13: The First Phone Call Is The Answer! Part Three: Cal Tactics, Mechanics and Strategies Ch 14: How Proactive Calls Can Fit In To Your Sales Process Ch 15: Pre & Post-Call Communications Ch 16: What Time of Day Should You Call? Ch 17: How Many Calls Per Day? Ch 18: The Power of a Pomodoro Timer Ch 19: Always Leave a Voicemail: Simple Scripts To Get Your Calls Returned Ch 20: An Effective Proactive Call Has Three Parts Ch 21: Silence Will Make You Rich Ch 22: Why It’s Critical To Log Your Calls Part Four: Who Should You Call? Mostly, Call People You Know Ch 23: You Know Hundreds of People Who Can Buy From You — Call Them! Ch 24: Call Customers Who Can Buy More From You Ch 25: Call Customers Who Just Received Products Or Services Ch 26: Call Customers Who Haven’t Made Their Regular Purchase In A While Ch 27: Call Customers Who Email You Orders & Inquiries Ch 28: Call Customers Who Have a Quote or Proposal Ch 29: Call Customers You Haven’t Talked To In Three Months Or More Ch 30: Call Customers Who Used To Buy From You, But Stopped Ch 31: Call Customers Who Are House Accounts and Rarely Hear From Your Company Ch 32: Call Prospects You’ve Talked To, But They Never Bought From You Part Five: Cold Calls: Calling People You Don’t Know…Yet Ch 33: An Important Note On Cold Calling Ch 34: The Benefits of Calling People You Don’t Know…Yet Ch 35: There Are No Cold Calls, So Stop Thinking About Them This Way Ch 36: Finding Who To Cold Call Ch 37: Scripts for Quickly Warming Up Cold Calls Ch 38: Let’s Focus on What We Can Control Acknowledgements About the Author Index

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Book SynopsisTable of ContentsIntroduction 1 Chapter 1 One More Identity 7 Chapter 2 One More and Living in Your Matrix 23 Chapter 3 One More Try 39 Chapter 4 One More and the Five Principles of Time Management 53 Chapter 5 One More Emotion 67 Chapter 6 One More Association 79 Chapter 7 One More Dream 91 Chapter 8 One More Question to Ask Ourselves 103 Chapter 9 One More Goal 111 Chapter 10 One More Higher Standard 125 Chapter 11 One More Impossibility Thinkers and Possibility Achievers 139 Chapter 12 One More Habit 151 Chapter 13 One More Multiplier 165 Chapter 14 One More Inconvenience 175 Chapter 15 One More and Defining Leadership 187 Chapter 16 One More and My 11 Leadership Principles 199 Chapter 17 One More Degree of Equanimity 213 Chapter 18 One More Prayer 223 Chapter 19 One Last One More 237 About the Author 253 Introduction 1 Chapter 1 One More Identity 7 Chapter 2 One More and Living in Your Matrix 23 Chapter 3 One More Try 39 Chapter 4 One More and the Five Principles of Time Management 53 Chapter 5 One More Emotion 67 Chapter 6 One More Association 79 Chapter 7 One More Dream 91 Chapter 8 One More Question to Ask Ourselves 103 Chapter 9 One More Goal 111 Chapter 10 One More Higher Standard 125 Chapter 11 One More Impossibility Thinkers and Possibility Achievers 139 Chapter 12 One More Habit 151 Chapter 13 One More Multiplier 165 Chapter 14 One More Inconvenience 175 Chapter 15 One More and Defining Leadership 187 Chapter 16 One More and My 11 Leadership Principles 199 Chapter 17 One More Degree of Equanimity 213 Chapter 18 One More Prayer 223 Chapter 19 One Last One More 237 About the Author 253

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Book SynopsisTable of ContentsPreface xi Acknowledgments xiii Introduction 1 Chapter 1: What Is OKRs Coaching? Why Is It So Important Now? 13 Current State of OKRs and Why Now is the Time to Develop OKRs Coaching Skills 14 Notes 25 Chapter 2: The OKRs Coaching Engagement: Phases, Duration, and Roles 29 Phases in an OKRs Coaching Engagement 31 Duration of an OKRs Coaching Engagement 33 Roles in an OKRs Coaching Engagement 35 Notes 43 Chapter 3: Playbook for Phase 1 – Deployment Coaching 45 Begin with “Why?” 47 Ten Universal Deployment Parameters 49 Notes 84 Chapter 4: Playbook for Phase 2 – Training 89 Begin with Introductions and Context 90 Theory and Application: The Two Parts of an OKRs Training Workshop 91 Notes 104 Chapter 5: Playbook for Phase 3 – Cycle Coaching 109 Step 1: Set and Align OKRs 111 Step 2: Check in and Monitor 123 Step 3: Reflect and Reset 127 OKRs Cycle Coaching Case Study 131 Notes 140 Epilogue 143 Appendix 157 Glossary 163 About the Contributors 169 Index 171

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Book SynopsisDiscover how to change the lives of the people around you In You Can Change Other People, the world's #1 executive coach, Peter Bregman, and Howie Jacobson, Ph.D., share the Four Steps to help the people around you make positive change even if they've been stuck for years. The authors rely on over 50 years of collective professional experience to show you exactly what to say to influence those around you for the better. Changing the way you talk will stop you from being perceived as a critic, and turn you into a welcomed and effective ally. You'll learn how to: Disarm their defensiveness and increase their confidence to act Turn people's biggest problems into even bigger opportunities Ensure accountability and follow through without making them dependent on you No one wants to be changed; but change and personal growth are critical to success, and more importantly, to a fulfilled life. You Can Change Other Table of ContentsA New Way to Help People (Because the Old Ways Don’t Work) Chapter 1: Brian’s $170,000,000 Turnaround Why It’s Important to Change Other People Chapter 2: The Four Steps A Quick Tour Chapter 3: Yes I Want That Third Bowl of Ice Cream People Don’t Resist Change, They Resist Being Changed Chapter 4: Whose Spreadsheet Is It Anyway? Ownership Chapter 5: Spencer Thinks He’s Helping, But He’s Not Independent Capability Chapter 6: If You are Willing to Feel Everything, You Can Do Anything Emotional Courage Chapter 7: Change is a Future Thing Future-Proofing SUMMARY OF THE FOUR STEPS [COMP this is a single Section opener, please differentiate from Part openers here and in text] Step 1: Shift from Critic to Ally Chapter 8: The Ramona Problem Become an Ally Chapter 9: Be Your Own Ally First Let Go and Be Present Chapter 10: Then, Become Their Ally Empathize with the Other Person Chapter 11: Silver Platter Opportunities Permission Formula Chapter 12: Do You Have a Minute? You Initiate the Conversation Chapter 13: Hey, I’m in Charge Here The Misguided Reliance on Positional Power Chapter 14: Pitfalls to Avoid How to Stay on Track Step 2: Identify an Energizing Outcome Chapter 15: No More Code, No More Bugs Problems are Signposts Pointing to Energizing Outcomes Chapter 16: A Higher Bar Than a Functional Team A Demo of the Outcome Step Chapter 17: Positive Transform “Don’t Want” into “Do Want” Chapter 18: Clear A Technique for Getting to Shared Clarity Chapter 19: Meaningful Getting to What Matters Step 3: Find the Hidden Opportunity Chapter 20: Become a Scientist They’re Not Learning From You, They’re Learning With You Chapter 21: That Does Sound Exciting! A Demo of the Opportunity Step Chapter 22: Explore the Problem in Depth Question 1: What’s Happening Now? Chapter 23: She Argues with Everyone Separating Data from Interpretation Chapter 24: What Worked and What Didn’t? Question 2: What Have You Tried? Chapter 25: Thank Goodness for This Problem Question 3: How Can the Problem Get You to the Energizing Outcome? Chapter 26: Keep Your GPS On Pitfalls to Avoid in the Opportunity Step Step 4: Create a Level-10 Plan Chapter 27: Nail the Landing Craft the Plan Chapter 28: Identify Options A Demo for the First Task Chapter 29: Let’s Put That on the List. What Else Might You Try? Tips to Help Them Identify Options Chapter 30: Choose A Demo for the Second Task Chapter 31: If You Did Know, What Would It Be? How to Help Them Choose Chapter 32: Commit A Demo for the Third Task Chapter 33: What, How, and When? Skyrocket Their Chances of Success Chapter 34: You Can Change Other People Taking the Four Steps into Your World Acknowledgments About the Authors Index

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Book SynopsisMake events the most powerful marketing tool you have InEvent Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences,Alon Alroy, Eran Ben-Shushan, and Boaz KatzofBizzabodraw on the knowledgethey'vegainedpowering events for companies like Amazon, Salesforce, and Ubertodeliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Successwill help you unlock the full potential of your events andmake them your most important marketing channel. You'll learnhowtocreate elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIsHow to integrate events into a strategic, end-to-end marketing planHow to collect, analyze, and funnel event data to other teams to drive business growthWhatevents are successful, what the data says about them, and real-life examples fromSAP, theFinancial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Successis ideal formarketers, event professionals, and anyoneresponsible for creating buzz, driving new sales, and building thought leadership within-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's RoEor Return on Eventwith measurable increases in sales.Table of ContentsPart I Why Events? 1 Chapter 1 How We Got Here 3 Chapter 2 Event Success in the Post-COVID-19 Era 15 Chapter 3 After the Storm 25 Part II Data 35 Chapter 4 The Age of Disruption 37 Chapter 5 The Event Data Maturity Curve 45 Chapter 6 Reaching the Right Audience at the Right Time 51 Chapter 7 SAPPHIRE NOW: A Case Study in Event Data Utilization 61 Chapter 8 With New Data Power Comes New Responsibility 71 Part III Audience Engagement 77 Chapter 9 Engagement in a Hybrid Era 79 Chapter 10 Choosing the Right Format for the Right Outcome 91 Chapter 11 Content 103 Chapter 12 Community 115 Chapter 13 Experience Design 125 Part IV People and Process 135 Chapter 14 The Rise of the Event Experience Manager 137 Chapter 15 New Skills for a New Title 147 Chapter 16 Soft Skills 157 Chapter 17 The New Path for Event Professionals 169 Chapter 18 The Event Team of the Future 177 Part V Technology 187 Chapter 19 The Changing Event Technology Landscape 189 Chapter 20 Choosing the Right Technology Partner 197 Chapter 21 What an Event Platform Can (and Can’t) Do for You 221 Chapter 22 Taking on the Future of Experiences 227 References 237 Acknowledgments 241 About Bizzabo 245 About the Authors 247 Index 251

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From the basics down to investing, get the most out of your 401(k) and IRA in any economic environment When you’re ready to start setting aside (or withdrawing) money for your retirement—whenever that might be—401(k)s & IRAs For Dummies is here for you! It covers both types of retirement plans because they each have valuable tax benefits, and you may be able to contribute to both at the same time. With the practical advice in this book, you learn how to manage your accounts, minimize your investment risk, and maximize your returns. Sounds like a win-win, no matter your situation or where you’re at in life. Written by a well-known expert and ‘father of the 401 (k)’ , Ted Benna, 401(k)s & IRAs For Dummies helps you keep up with the ever-changing rules surrounding both retirement plans—including the rules from the SECURE and CARES Acts—and avoid the mistakes that can lead to higher taxes and penalties. Additional topics include: Tax strategies before and after retirement Required distributions and how much you need to take Penalties for taking money out early and how to avoid them What happens to your or your spouse’s retirement plan after death or divorce The rules for taking money out of an inherited plan Methods for calculating required minimum distributions Special tax benefits for conversions to Roth IRAs How to recharacterize IRA or Roth contributions Why IRA based plans are a better options for many small employers Helping solo entrepreneurs and other small businesses pick the right type of plan Whether you’re just starting to think about a retirement plan, planning when to retire, or you’re facing retirement, you’ll find useful and practical guidance in 401(k)s & IRAs For Dummies. Get your copy today!

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Book SynopsisPerfect for anyone seeking to get a firm handle on their personal finances, Financial Adulting is a must-have resource that demystifies and simplifies complex topics and makes understanding personal finance fun From the founder of The Fiscal Femme, a popular feminist money platform, and author of The 30-Day Money Cleanse, Ashley Feinstein Gerstley's Financial Adulting: Everything You Need to be a Financially Confident and Conscious Adult delivers an easy-to-follow, informative, and fun financial guide. From budgeting and consumer activism to retirement investing and paying down debt, you'll learn everything you need to know and do to be a financially savvy adult. In this important book, you'll: Master fundamental concepts, including dealing with student loans, maximizing your 401(k), and preparing for salary negotiationsUse a racial and feminist justice lens to tackle rarely discussed topics in money and equity and better understand deep-seated historic and systemic obstaclesRecognize that your circumstances, goals, and values are unique and require a custom approach in order to succeed financiallyReceive a simple step-by-step guide to reaching your financial goals while living a big, exciting, and meaningful lifeTable of ContentsPreface ix 1 What Is a Financial Adult? 1 2 Equity and Personal Finance 11 3 Your Money Goals 27 4 All About Income 41 5 Your Money Outflows 57 6 Consumer Activism 81 7 Work Optional (a.k.a. Retirement) 95 8 Become an Investor for Good 125 9 Buying a Home 155 10 Insurance 179 11 Tax Basics and Estate Planning 205 12 Your Credit Score 223 13 All About Debt 237 14 Become Your Own Money Coach 261 Notes 281 Acknowledgments 291 About The Author 295 Index 297

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Book SynopsisDiscover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, together In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and our planet. Detailing both positive and negative technology use cases that on one hand have made humanity better, but on the other hand pose a serious threat to individuals and groups across the world, the author demonstrates how to avoid allowing powerful technologies to overcome our better natures. In this book, you'll: Discover how the forces of capitalism, greed and the myths that surround meritocracy when combined with exponential technology pose an existential risk for humanity. Explore the many exponential technologies such as gene editing, 5G, behavior modification, cyberspace thaTable of ContentsIntroduction PART I: HOW HUMANITY GOT INTO THIS MESS Chapter 1: Capitalism: The Cult of Self Sufficiency Chapter 2: Tech-States: Are Nation-States Obsolete? PART II: TECHNOLOGIES AND TRENDS WITH LOTS OF PROMISE BUT ALSO UNCERTAINTY Chapter 3: Data: What Is the Data Industrial Complex? Chapter 4: Artificial Intelligence: Will Humans Soon Be Irrelevant? Chapter 5: Blockchain: Can Trust Be Decentralized? Chapter 6: Conditioning: From Human to User to an Addicted “Drug” User Chapter 7: Genomics: What Happens When Humans Play God? Chapter 8: Bioengineering: What Are the Limits of the New Cyborg? Chapter 9: 5G: Is This A New “Cold War” You’ve Never Heard Of? Chapter 10: Trust in the Era of Willful Ignorance: Is Truth Over? Chapter 11: Warfare: Is “Cyber” the New “Gunpowder”? Chapter 12: Work: Why Do People Work? Chapter 13: E-Waste: You Thought Ocean Plastics Were Bad? Chapter 14: Climate: Are Humans the New “Weapons of Mass Destruction”? Chapter 15: Ethics: Are Universal Ethical Principles Possible in Technology? Chapter 16: Interdependence: How Are Technology, Humans, and All Other Systems’ Fates Bound Together? Chapter 17: Restart: The Most Powerful Vote We Have: The Ballot, Money, or Attention? Acknowledgments About the Author Index

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Book SynopsisTable of ContentsForeword to the First Edition Preface Key Takeaways Chapter 1: What is an asset class Chapter 2: Fundamentals of asset allocation Chapter 3: The importance of asset allocation Chapter 4: Time diversification Chapter 5: Divergence Chapter 6: Correlation asymmetry Chapter 7: Error maximization Chapter 8: Factors Chapter 9: 1/N Chapter 10: Policy portfolios Chapter 11: The private equity leverage myth Chapter 12: Necessary conditions for mean-variance analysis Chapter 13: Forecasting Chapter 14: The stock-bond correlation Chapter 15: Constraints Chapter 16: Asset allocation versus factor investing Chapter 17: Illiquidity Chapter 18: Currency risk Chapter 19: Estimation error Chapter 20: Leverage versus concentration Chapter 21: Rebalancing Chapter 22: Regime shifts Chapter 23: Scenario analysis Chapter 24: Stress testing Chapter 25: Statistical and theoretical concepts Glossary Index

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Book SynopsisUnlock the enormous potential of strategic partnerships You think you know partnerships, don't you? But the nature and growth potential of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company's revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards. In this book, you'll learn: Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organizationHow a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your businessWhy you don't have to wait you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growthWhat partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization's growth potential Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.Table of ContentsPreface: How Modern Partnerships Were Born Part I: Welcome to the Partnership Economy Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships — Featuring Sunbasket & Rastelli’s and Ticketmaster & Spotify Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work—Featuring Booktopia Chapter 3: How Partnerships Can Help You Meet Critical Business Goals—Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys—Featuring Walmart & Multiple Partners Chapter 5: Six Building Blocks of Today's Partnerships—Featuring Harry’s Part II: What Are Modern Partners? Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales—Featuring Ibotta & Kohl’s, Prodege Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play—Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn’t Work Anymore —Featuring Ziff Media Group and Better Homes and Gardens Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time —Featuring Uber, Patagonia, and Target & Samsung Chapter 10: Strategic Business Partnerships: When Two Work as One—Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business—Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce Part III: Get Started in Partnerships Chapter 12: How to Get Your Partnerships Program Started—Featuring Trust & Will and PartnerCentric Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience—Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify Chapter 14: What About Agencies? Your Partners in Partnerships—Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce Part IV: Unleash Your Partnership Potential Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? —Featuring Fanatics Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program—Featuring Lenovo and Blue Nile Chapter 17: What’s Next? Prepare for Future Partnerships—Featuring HubSpot Index

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Book SynopsisTable of ContentsIntroduction ix Part I The Change Imperative 1 Chapter 1 Success Through Change 3 Chapter 2 What Is Bridgestone Americas? 7 Chapter 3 Recognizing a Need for Change 23 Part Ii the Six Lessons for Change 49 Chapter 4 A Prelude for Change 51 Chapter 5 Leadership: Lesson #1 55 Chapter 6 Vision: Lesson #2 95 Chapter 7 Culture: Lesson #3 107 Chapter 8 People: Lesson #4 123 Chapter 9 Alignment: Lesson #5 149 Chapter 10 Focused Execution: Lesson #6 161 Chapter 11 Restoring an Iconic Brand with the Six Lessons 171 Acknowledgments 177 About the Author 181 Index 183

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Book SynopsisTable of ContentsInstructor and Student Resources xv About the Authors xix About the Editors xxi Foreword xxiii Acknowledgments xxv Disclaimer xxxiii Introduction 1 Structure of the Book 3 Part One: Valuation (Chapters 1–3) 3 Part Two: Leveraged Buyouts (Chapters 4 & 5) 5 Part Three: Mergers & Acquisitions (Chapters 6 & 7) 6 Part Four: Initial Public Offerings (Chapters 8 & 9) 8 ValueCo Summary Financial Information 9 Part One Valuation 11 Chapter 1 Comparable Companies Analysis 13 Summary of Comparable Companies Analysis Steps 14 Step I. Select the Universe of Comparable Companies 17 Study the Target 17 Identify Key Characteristics of the Target for Comparison Purposes 18 Screen for Comparable Companies 22 Step II. Locate The Necessary Financial Information 23 SEC Filings: 10-K, 10-Q, 8-K, and Proxy Statement 24 Equity Research 25 Press Releases and News Runs 26 Financial Information Services 26 Summary of Financial Data Primary Sources 27 Step III. Spread Key Statistics, Ratios, and Trading Multiples 28 Calculation of Key Financial Statistics and Ratios 28 Supplemental Financial Concepts and Calculations 42 Calculation of Key Trading Multiples 47 Step IV. Benchmark the Comparable Companies 50 Benchmark the Financial Statistics and Ratios 50 Benchmark the Trading Multiples 50 Step V. Determine Valuation 51 Valuation Implied by EV/EBITDA 52 Valuation Implied by P/E 52 Key Pros and Cons 54 Illustrative Comparable Companies Analysis for ValueCo 55 Step I. Select the Universe of Comparable Companies 55 Step II. Locate the Necessary Financial Information 57 Step III. Spread Key Statistics, Ratios, and Trading Multiples 57 Step IV. Benchmark the Comparable Companies 69 Step V. Determine Valuation 74 Chapter 1 Questions 75 Chapter 2 Precedent Transactions Analysis 79 Summary of Precedent Transactions Analysis Steps 80 Step I. Select the Universe of Comparable Acquisitions 83 Screen for Comparable Acquisitions 83 Examine Other Considerations 84 Step II. Locate the Necessary Deal-Related and Financial Information 86 Public Targets 86 Private Targets 89 Summary of Primary SEC Filings in M&A Transactions 90 Step III. Spread Key Statistics, Ratios, and Transaction Multiples 92 Calculation of Key Financial Statistics and Ratios 92 Calculation of Key Transaction Multiples 98 Step IV. Benchmark the Comparable Acquisitions 102 Step V. Determine Valuation 102 Key Pros and Cons 103 Illustrative Precedent Transaction Analysis for ValueCo 104 Step I. Select the Universe of Comparable Acquisitions 104 Step II. Locate the Necessary Deal-Related and Financial Information 105 Step III. Spread Key Statistics, Ratios, and Transaction Multiples 107 Step IV. Benchmark the Comparable Acquisitions 115 Step V. Determine Valuation 117 Chapter 2 Questions 118 Chapter 3 Discounted Cash Flow Analysis 123 Summary of Discounted Cash Flow Analysis Steps 124 Step I. Study the Target and Determine Key Performance Drivers 128 Study the Target 128 Determine Key Performance Drivers 128 Step II. Project Free Cash Flow 129 Considerations for Projecting Free Cash Flow 129 Projection of Sales, EBITDA, and EBIT 131 Projection of Free Cash Flow 133 Step III. Calculate Weighted Average Cost of Capital 139 Step III(a): Determine Target Capital Structure 140 Step III(b): Estimate Cost of Debt (rd) 141 Step III(c): Estimate Cost of Equity (re) 142 Step III(d): Calculate WACC 146 Step IV. Determine Terminal Value 146 Exit Multiple Method 147 Perpetuity Growth Method 147 Step V. Calculate Present Value and Determine Valuation 149 Calculate Present Value 149 Determine Valuation 151 Perform Sensitivity Analysis 153 Key Pros and Cons 154 Illustrative Discounted Cash Flow Analysis for ValueCo 155 Step I. Study the Target and Determine Key Performance Drivers 155 Step II. Project Free Cash Flow 155 Projection of Sales, EBITDA, and EBIT 157 Step III. Calculate Weighted Average Cost of Capital 162 Step IV. Determine Terminal Value 167 Step V. Calculate Present Value and Determine Valuation 169 Chapter 3 Questions 174 Part Two Leveraged Buyouts 179 Chapter 4 Leveraged Buyouts 181 Key Participants 183 Financial Sponsors 183 Investment Banks 184 Bank and Institutional Lenders 186 Bond Investors 187 Private Credit Funds 188 Target Management 188 Characteristics of a Strong LBO Candidate 189 Strong Cash Flow Generation 190 Leading and Defensible Market Positions 190 Growth Opportunities 190 Efficiency Enhancement Opportunities 191 Low Capex Requirements 191 Strong Asset Base 192 Proven Management Team 192 Economics of LBOs 193 Returns Analysis—Internal Rate of Return 193 Returns Analysis—Cash Return 194 How LBOs Generate Returns 194 How Leverage Is Used to Enhance Returns 196 Primary Exit/Monetization Strategies 199 Sale of Business 199 Initial Public Offering 200 Dividends / Dividend Recapitalization 200 Below Par Debt Repurchase 200 LBO Financing: Structure 201 LBO Financing: Primary Sources 204 Secured Debt 204 High Yield Bonds 208 Mezzanine Debt 210 Equity Contribution 211 LBO Financing: Selected Key Terms 214 Security 214 Seniority 214 Maturity 215 Coupon 216 Call Protection 217 Covenants 218 Term Sheets 221 LBO Financing: Determining Financing Structure 224 Chapter 4 Questions 229 Chapter 5 LBO Analysis 233 Financing Structure 233 Valuation 234 Step I. Locate and Analyze the Necessary Information 236 Step II. Build the Pre-LBO Model 236 Step II(a): Build Historical and Projected Income Statement through EBIT 237 Step II(b): Input Opening Balance Sheet and Project Balance Sheet Items 240 Step II(c): Build Cash Flow Statement through Investing Activities 242 Operating Activities 242 Step III. Input Transaction Structure 245 Step III(a): Enter Purchase Price Assumptions 245 Step III(b): Enter Financing Structure into Sources and Uses 247 Step III(c): Link Sources and Uses to Balance Sheet Adjustments Columns 248 Uses of Funds Links 251 Step IV. Complete the Post-LBO Model 254 Step IV(a): Build Debt Schedule 254 Step IV(b): Complete Pro Forma Income Statement from EBIT to Net Income 263 Step IV(c): Complete Pro Forma Balance Sheet 266 Step IV(d): Complete Pro Forma Cash Flow Statement 268 Step V. Perform LBO Analysis 270 Step V(a): Analyze Financing Structure 270 Step V(b): Perform Returns Analysis 272 Step V(c): Determine Valuation 276 Step V(d): Create Transaction Summary Page 277 Illustrative LBO Analysis for ValueCo 278 Chapter 5 Questions 288 Part Three Mergers & Acquisitions 293 Chapter 6 Sell-Side M&A 295 Auctions 296 Auction Structure 299 Organization and Preparation 299 Identify Seller Objectives and Determine Appropriate Sale Process 299 Perform Sell-Side Advisor Due Diligence and Preliminary Valuation Analysis 301 Select Buyer Universe 301 Prepare Marketing Materials 302 Prepare Confidentiality Agreement 305 First Round 306 Contact Prospective Buyers 306 Negotiate and Execute Confidentiality Agreement with Interested Parties 306 Distribute Confidential Information Memorandum and Initial Bid Procedures Letter 307 Prepare Management Presentation 308 Set Up Data Room 309 Prepare Stapled Financing Package (if applicable) 311 Receive Initial Bids and Select Buyers to Proceed to Second Round 311 Second Round 313 Conduct Management Presentations 313 Facilitate Site Visits 314 Provide Data Room Access and Respond to Diligence Requests 314 Distribute Final Bid Procedures Letter and Draft Definitive Agreement 315 Receive Final Bids 316 Negotiations 320 Evaluate Final Bids 320 Negotiate with Preferred Buyer(s) 320 Select Winning Bidder 320 Render Fairness Opinion (if required) 321 Receive Board/Owner Approval and Execute Definitive Agreement 321 Closing 322 Obtain Necessary Approvals 322 Shareholder Approval 323 Financing and Closing 325 Negotiated Sale 326 Chapter 6 Questions 328 Chapter 7 Buy-Side M&A 331 Buyer Motivation 332 Synergies 333 Cost Synergies 334 Revenue Synergies 334 Acquisition Strategies 335 Horizontal Integration 335 Vertical Integration 335 Conglomeration 336 Form of Financing 337 Cash on Hand 338 Debt Financing 338 Equity Financing 339 Debt vs. Equity Financing Summary—Acquirer Perspective 340 Deal Structure 340 Stock Sale 340 Asset Sale 343 Stock Sales Treated as Asset Sales for Tax Purposes 346 Buy-Side Valuation 349 Football Field 349 Analysis at Various Prices 352 Contribution Analysis 353 Merger Consequences Analysis 355 Purchase Price Assumptions 355 Balance Sheet Effects 360 Accretion/(Dilution) Analysis 365 Acquisition Scenarios—I) 50% Stock/50% Cash; II) 100% Cash; and III) 100% Stock 368 Illustrative Merger Consequences Analysis for the BuyerCo / ValueCo Transaction 373 Chapter 7 Questions 394 Part Four Initial Public Offerings 399 Chapter 8 Initial Public Offerings 401 Why Do Companies Go Public? 402 Characteristics of a Strong IPO Candidate 404 Attractive Industry 404 Strong Competitive Position 404 Growth Opportunities 405 Moat & Barriers to Entry 406 Healthy Financial Profile 406 Disruptive & Differentiated Solutions 407 Favorable Risk Profile 407 Proven Management Team 408 Key Participants 409 Investment Banks 409 Company Management 412 Current Owners / Investors 413 IPO Investors 413 Lawyers 414 Accountants 414 Exchange Partner 415 IPO Advisors 416 Vendors 416 Selected Key Terms 417 Offering Size 418 Primary / Secondary 419 Overallotment Option, a.k.a. “Greenshoe” 420 Syndicate Structure 421 Lock-up Provision 422 Listing Exchange 422 Gross Spread 423 Dual-Track Process 424 Special Purpose Acquisition Companies (SPACs) 427 Direct Listings 429 Post-IPO Equity Offerings 432 IPO Considerations 433 Chapter 8 Questions 435 Nasdaq Appendix 439 Chapter 9 The IPO Process 443 Organization and Preparation 445 Select IPO Team, Exchange Partner, and Assign Responsibilities 445 Manage Corporate Housekeeping 448 C Corp vs. Up-C Structure 453 Determine IPO Timing 455 Determine Offering Structure and Preliminary IPO Valuation 456 Host Organizational Meeting 459 Due Diligence, Drafting, and Filing 460 Perform Underwriter Due Diligence 460 Draft and File the Registration Statement 461 Prepare Other Key Transaction and Corporate Governance Documents 466 Coordinate with Equity Research 467 Respond to SEC Comments and File Amended Registration Statement 467 Marketing and Roadshow 468 Prepare Marketing Materials 468 Salesforce Teach-in 469 Conduct Roadshow 470 Build Order Book 473 Pricing and Allocation 475 Price the Offering 475 Allocate Shares to Investors 477 Closing 477 Chapter 9 Questions 479 Solutions to Selected Questions 485 Afterword 513 Bibliography and Recommended Reading 515 Index 521

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Currency Trading 7 Chapter 1: Currency Trading 101 9 Chapter 2: What Is the Forex Market? 19 Chapter 3: Who Trades Currencies? Meet the Players 37 Chapter 4: The Mechanics of Currency Trading 53 Part 2: Data and Details You Can Use to Trade Currencies 79 Chapter 5: Looking at the Big Picture 81 Chapter 6: Cutting the Fog with Technical Analysis 109 Chapter 7: Getting Down and Dirty with Fundamental Data 139 Chapter 8: Getting to Know the Major Currency Pairs 165 Chapter 9: Minor Currency Pairs and Cross-Currency Trading 189 Part 3: Executing a Trading Plan 207 Chapter 10: Pulling the Trigger 209 Chapter 11: Managing the Trade 225 Chapter 12: Tax Considerations 237 Part 4: Forex Alternatives 253 Chapter 13: Currency Exchange-Traded Funds 255 Chapter 14: Currency Futures 269 Chapter 15: Currency Options 283 Chapter 16: Trading Cryptocurrencies 307 Part 5: The Part of Tens 323 Chapter 17: Ten Habits of Successful Currency Traders 325 Chapter 18: Ten Rules of Risk Management 331 Chapter 19: Ten Great Resources for Currency Trading 337 Chapter 20: Ten (Or So) Golden Rules for Currency Trading Beginners 343 Chapter 21: Ten Alternatives to Currencies 349 Appendix: Trading Strategies 355 Index 379

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Book SynopsisStrengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shiftsredefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impactHow to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequitiesTactics and strategies for having necessary but difficult conversations, and how to make them impactfulSkills and competencies that every leader needs in order to effectively lead the new generation of workersHow to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.Table of ContentsIntroduction 1 Part 1: Getting Started with Diversity, Equity, and Inclusion 7 Chapter 1: Understanding the Fundamentals of Diversity, Equity, and Inclusion 9 Chapter 2: Exploring Key Demographic Trends that Are Redefining the Workplace 31 Chapter 3: Cultivating Skills and Competencies for Leading Today’s Workers 47 Chapter 4: Making the Case for DEI 75 Chapter 5: Hiring a Chief Diversity, Equity, and Inclusion Officer 87 Part 2: Examining DEI in the Workplace 95 Chapter 6: Assessing Your Organization’s Culture 97 Chapter 7: Exposing Common Organizational Barriers to DEI 107 Chapter 8: Positioning DEI as an Organization’s Strategic Priority 119 Part 3: Implementing and Operationalizing DEI Across the Organization 131 Chapter 9: Finding and Recruiting Diverse Talent 133 Chapter 10: Developing, Coaching, Promoting, and Retaining Diverse Talent 149 Chapter 11: Leading Diverse Teams for Maximum Performance 163 Chapter 12: Tracking, Measuring, and Reporting the Progress of DEI Efforts 175 Chapter 13: Embedding DEI in Other Key Areas of the Organization 185 Chapter 14: Launching DEI Councils and Employee Resource Groups 201 Part 4: Sustaining DEI in Your Organization 217 Chapter 15: Understanding Implicit Bias and Its Impact in the Workplace 219 Chapter 16: Moving from Unconscious Bias to Inclusive Leadership 235 Chapter 17: Enhancing Cultural Competence 247 Chapter 18: Cultivating a Culture of Inclusion, Equity, and Belonging 263 Part 5: The Part of Tens 289 Chapter 19: Ten Common Myths about Diversity and Inclusion 291 Chapter 20: Ten Ways That Boards Can Influence DEI in the Organization 297 Chapter 21: Ten Things Underrepresented Talent Wish Leaders Knew 303 Index 311

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Book SynopsisBuild your company's next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companiesall without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growthMethods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers' customers, which also leads to exponential business growthReal-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the processDigital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.Table of ContentsPreface xi Acknowledgments xv Part I The Impossible Is Possible 1 Chapter 1 Your Mantra for Success 3 Chapter 2 DOM in Motion 17 Chapter 3 The New Normal 33 Chapter 4 DOM in Motion/Small-to-Midsize Company Food Service Management: Whitsons Culinary Group61 Part II Become the Disruptor 73 Chapter 5 Building Your Digital Road Map 75 Chapter 6 Unleashing the Power of Your Business Platform 95 Chapter 7 DOM in Motion/Mid- to Large-Size Company Insurance: Crum & Forster 115 Part III Don’t Get Disrupted 121 Chapter 8 Crisis Creates Opportunity 123 Chapter 9 Outsmarting the Competition 139 Chapter 10 DOM in Motion: Business Platform Success 151 Part IV The Future Is Here 161 Chapter 11 Maintain Your Forward Momentum 163 Chapter 12 The Decades Ahead 181 Epilogue 195 Endnotes 199 Appendix/ Rajesh Sinha: A Digital Entrepreneur’s Journey 205 About the Website 211 Index 213

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Book SynopsisTable of ContentsAbout the Author vii Acknowledgments ix Introduction: You Have to Tell Your Story xi How to Use This Book: It’s About You, Too xxi Chapter 1 The Beginnings of Who I Am 1 Chapter 2 Coming of Age 15 Chapter 3 My Career Journey 43 Chapter 4 Changing Paths to Financial Wellness 67 Chapter 5 My $100k Savings Story 85 Chapter 6 About My Rich Husband 97 Chapter 7 The Crossroads to Building an Impactful Business 107 Chapter 8 Imposter Syndrome, Mental Health, and Other Personal Challenges 139 Chapter 9 The Year 2020 151 Chapter 10 Proudly Black, Female, and Successful 169 What’s Next? 177 Index 181

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Book SynopsisTable of ContentsForeword xiii James E. Hughes, Jr. Acknowledgments xv Introduction xvii Assessing Your Family’s True Needs xxi Section 1 Thinking Through What Matters Most 1 Chapter 1 Four Profound Questions for Families 3 Ellen Miley Perry Chapter 2 Identifying Actionable Values for Family and Enterprise 7 Doug Baumoel and Blair Trippe Chapter 3 Values That Matter 13 Sharna Goldseker and Danielle Oristian York Chapter 4 A Framework for Family Wealth and Well-Being 19 Richard Franklin and Claudia Tordini Chapter 5 Understanding Identity and Social Power 27 Kofi Hope and Zahra Ebrahim Chapter 6 Tapping Character Strengths to Move Families Forward 33 Kristin Keffeler Chapter 7 Using the Ikigai Model to Foster a Legacy of Meaningful Engagement 39 Don Opatrny and Keith Michaelson Chapter 8 Stages of Wealth Integration 45 Courtney Pullen Chapter 9 Learning from Your Money History and Writing a New Story 51 Jill Shipley Chapter 10 Envisioning the Future 59 Jamie Traeger-Muney Section 2 Becoming a Learning Family 67 Chapter 11 Benchmarking Your Family Against Successful Global Families 69 Dennis Jaffe Chapter 12 Understanding the True Goals of Wealth Preparation 75 James Grubman Chapter 13 Advancing Flourishing: A 10x10 Learning Roadmap 81 Stacy Allred, Joan DiFuria, and Stephen Goldbart Chapter 14 Finding What’s Next for Your Family 97 Barton Parrott Chapter 15 Creating Impactful Learning Programs for Families 103 Greg Burrows and Ruth Steverlynck Chapter 16 Developing a Family Wealth Education Plan 111 Kirby Rosplock Chapter 17 Practical Tools for Building Healthy Families 119 Christian Stewart Section 3 Planning Thoughtfully 127 Chapter 18 Expressing Purpose in Your Trusts 129 John A. Warnick Chapter 19 Managing a Shared Family Property 137 Jamie Forbes Chapter 20 Creating a Family Bank 143 James E. Hughes, Jr. Chapter 21 Undertaking a Family Risk Assessment 147 Linda Bourn Chapter 22 Is Your Infrastructure Resilient? 155 Natasha Pearl Chapter 23 Creating a Family Owner’s Manual 161 Josh Kanter Chapter 24 Family Behavioral Health Wellness Assessment 167 Arden O’Connor Chapter 25 Building a Smart Aging Plan 173 Susan Hyatt Chapter 26 Managing the Risk of Diminished Capacity 179 Patricia Annino Chapter 27 Creating an Ethical Will 189 Scotty McLennan Section 4 Investing Wisely 197 Chapter 28 Monitoring Financial Capital with the “Four Horsemen” Graph 199 Scott Peppet Chapter 29 Keeping Goals in the Spotlight with Capital Sufficiency Analysis 203 Joe Calabrese Chapter 30 Constructing an Investment Portfolio to Support Family Goals 209 Jean Brunel and Voyt Krzychylkiewicz Chapter 31 Investment Education for Family Members 219 Jim Garland Section 5 Seeking Sound Advice 225 Chapter 32 Assessing Your Family’s Financial and Family Management Needs 227 Scott Hayman and Tom McCullough Chapter 33 Finding an Advisor Who Will Help Your Family Thrive for Generations 235 Kathy Lintz and Ned Rollhaus Chapter 34 Choosing Trustees with Care and Wisdom 241 Kim Kamin Chapter 35 Assessing Your Readiness for a (Family Enterprise) Leadership Coach 251 Greg McCann Chapter 36 Understanding Advisors’ Fees 255 Mark Pletts Section 6 Raising the Rising Generation 261 Chapter 37 Balancing Entitlement and Responsibility in Children’s Birthdays 263 Joline Godfrey Chapter 38 A Ritual to Send Children off to College 269 Andrew Doust Chapter 39 Developmental Life Lessons for Grandchildren 277 William (Bo) and Suzanne Huhn Chapter 40 Deciding If You Should Join the Family Business 281 Josh Baron and Rob Lachenauer Chapter 41 How Can You Ensure the Success of Your Successors? 287 Dean Fowler Chapter 42 The Intergenerational Dialogue 295 Susan Massenzio Section 7 Navigating Family Dynamics 299 Chapter 43 A Three-Step Process for Enhanced Communication 301 Keith Whitaker Chapter 44 Strengthening Your “Family Factor” to Deconstruct Conflict 305 Blair Trippe and Doug Baumoel Chapter 45 Using Genograms to Understand Family Patterns 311 Guillermo Salazar Chapter 46 Achieving New Insights and Possibilities through Generative Dialogue 317 Michelle Osry Chapter 47 How Powerful Are Your Questions? 323 Ian McDermott Chapter 48 Expectations versus Agreements 329 Mimi Ramsey and Stephanie Hardwick Chapter 49 Enhancing Sibling Relationships 335 Christian Stewart Chapter 50 Gamechanging 343 Matt Wesley Section 8 Making Shared Decisions 349 Chapter 51 Hats Off to You! 351 Lee Hausner Chapter 52 How to Balance Family Stability with Resilience over Generations 355 James Grubman Chapter 53 Making Better Decisions by Telling Stories That Have “Already Happened” 359 Stacy Allred Chapter 54 Democratizing Family Decision-Making 365 Barbara Hauser Chapter 55 Using RACI to Determine Roles and Responsibilities in a Complex Multigenerational Family Enterprise 369 Kathryn McCarthy Chapter 56 Creating Internal Controls and Policy and Procedures for a Family Office 377 Eugene Lipitz Chapter 57 Leading Successful Family Meetings 381 Katherine Grady and Wendy Ulaszek Chapter 58 Establishing Ground Rules for Family Meetings 387 Keith Whitaker Section 9 Giving Together 391 Chapter 59 Finding a Philanthropic Focus and Integrating the Rising Generation Perspective 393 Etienne Eichenberger, Małgorzata Smulowitz, and Peter Vogel Chapter 60 Facilitating Grandchild-Grandparent Philanthropy 401 James E. Hughes, Jr. Chapter 61 Helping Families Move Up the Philanthropic Curve 405 Leslie Pine Chapter 62 A Roadmap to Successful Philanthropy 411 Susan Winer Conclusion 415 Bios 417 Index 419

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Book SynopsisTable of ContentsPreface ix Acknowledgements xiii Introduction xv 1 Select on Intelligence 1Frank L. Schmidt and In-Sue Oh 2 Select on Conscientiousness and Emotional Stability 27Michael K. Mount and Murray R. Barrick 3 Structure Interviews to Recruit and Hire the Best People 47Cynthia Kay Stevens 4 Attain Emotional Control by Understanding What Emotions Are 65Edwin A. Locke 5 Motivate Employee Performance Through Goal Setting 83Gary P. Latham 6 Cultivate Self-Efficacy for Personal and Organizational Effectiveness 113Albert Bandura 7 Pay for Performance 137Kathryn M. Bartol 8 Promote Job Satisfaction Through Mental Challenge 161Timothy A. Judge, Ryan Klinger, and Meng Li 9 Follow the Science to Make Training Work 179Eduardo Salas and Kevin C. Stagl 10 Embed Performance Appraisals into Broader Performance or Management Systems 211Maria Rotundo and Kelly D. Murumets 11 Use Participation to Share Information and Distribute Knowledge 237John A. Wagner III 12 Recognizing Employees 255Jean M. Phillips, Kathryn E. Dlugos, and Hee Man Park 13 Sustain Organizational Performance Through Continuous Learning, Change, and Realignment 271Michael Beer 14 Empowerment's Pivotal Role in Enhancing Effective Self- and Shared Leadership 293Jay A. Conger and Craig L. Pearce 15 Effective Use of Power and Influence Tactics in Organizations 311Gary Yukl 16 Engage in Visionary Leadership 329David A. Waldman 17 Foster Trust Through Ability, Benevolence, and Integrity 345Jason A. Colquitt and Michael D. Baer 18 Teamwork in Organizations: The Best Teams Learn, Adapt, and Are Resilient 365Allison M. Traylor, Scott Tannenbaum, Eric J. Thomas, and Eduardo Salas 19 Compose Teams to Ensure Successful External Activity 387Deborah Ancona, Henrik Bresman, and David Caldwell 20 Manage Intrateam Conflict Through Collaboration 403Laurie R. Weingart, Karen A. Jehn, and Kori L. Krueger 21 Clarity, Conciseness, and Consistency Are the Keys to Effective Communication 429Jean Phillips, Kameron M. Carter, and Dorothea Roumpi 22 Stimulate Creativity by Fueling Passion 443Colin M. Fisher and Teresa M. Amabile 23 Manage Stress at Work Through Preventive and Proactive Coping 463Ralf Schwarzer and Tabea Reuter 24 Conflict Resolution Through negotiation and Mediation 483Kevin Tasa and Ena Chadha 25 Achieve Entrepreneurial Growth Through Swiftness and Experimentation 503Jaume Villanueva, Harry J. Sapienza, and J. Robert Baum 26 Achieve Work-Family Balance Through Individual and Organizational Strategies 531Malissa A. Clark, Katelyn N. Sanders, and Boris B. Baltes 27 Use Advanced Information Technology to Transform Organizations 551Dongyeob Kim, Maryam Alavi, and Youngjin Yoo, Ph.D. 28 Make Management Practice Fit national Cultures and the Global Culture 575Miriam Erez 29 Strategy and Structure for Effectiveness 595John Joseph and Metin Sengul Index 621

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Book SynopsisTable of ContentsIntroduction 1 Part 1: The ABCs of ETFs 7 Chapter 1: No Longer the New Kid on the Block 9 Chapter 2: What the Heck Is an ETF, Anyway? 23 Chapter 3: Getting to Know the Players 47 Part 2: Building the Stock (Equity) Side of Your Portfolio 69 Chapter 4: Risk Control, Diversification, and Some Other Things You Need to Know 71 Chapter 5: Large Growth: Muscular Money Makers 91 Chapter 6: Large Value: Counterintuitive Cash Cows 103 Chapter 7: Small Growth: Sweet Sounding Start-ups 113 Chapter 8: Small Value: Diminutive Dazzlers 123 Chapter 9: Going Global: ETFs without Borders 129 Chapter 10: Sector Investing: ETFs According to Industry 151 Chapter 11: Real Estate Investment Trusts: Becoming a Virtual Landlord 169 Chapter 12: Dividend Funds: The Search for Steady Money 179 Part 3: Adding Bonds (Fixed Income) to Your Portfolio 185 Chapter 13: For Your Interest: The World of Bond ETFs 187 Chapter 14: Your Basic Bonds: Treasuries, Agency Bonds, and Corporates 201 Chapter 15: Moving Beyond Basics into Municipal and Foreign Bonds 219 Part 4: Specialized ETFs 231 Chapter 16: All That Glitters: Gold, Silver, and Other Commodities 233 Chapter 17: Investing for a Better World 249 Chapter 18: Going Active with ETFs 261 Chapter 19: All-In-One ETFs: For the Ultimate Lazy Portfolio 271 Chapter 20: Proceed-with-Caution ETFs 281 Part 5: Putting It All Together 295 Chapter 21: Sample ETF Portfolio Menus 297 Chapter 22: Exercising Patience: The Key to Any Investment Success 317 Chapter 23: Exceptions to the Rule (Ain’t There Always) 333 Chapter 24: Using ETFs to Fund Your Fun (Retirement) Years 351 Chapter 25: Marrying ETFs and Non-ETFs to Make an Optimal Portfolio 369 Part 6: The Part of Tens 379 Chapter 26: Ten FAQs about ETFs 381 Chapter 27: Ten Mistakes Most Investors (Even Smart Ones) Make 387 Chapter 28: Ten Forecasts about the Future of ETFs and Personal Investing 393 Part 7: Appendixes 401 Appendix A: Great Web Resources to Help You Invest in ETFs 403 Appendix B: Glossary 409 Index 415

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