Business, Finance & Law Books

Book SynopsisBasic Mathematics for Economists is a classic of its genre and this fourth edition continues to build on the success of previous editions. Suitable for students who may only have a basic mathematics background, as well as students who may have followed more advanced mathematics courses but who still want a clear explanation of fundamental concepts, this book covers all the basic tenets required for an understanding of mathematics and how it is applied in economics, finance and business.Starting with revisions of the essentials of arithmetic and algebra, students are then taken through to more advanced topics in calculus, comparative statics, dynamic analysis, and matrix algebra, with all topics explained in the context of relevant applications. This fourth edition includes updated/additional real-world applications and examples of concepts and techniques throughout, with fuller analysis of topics such as savings and pension schemes, and asset valuation techniques.<

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisHugh Clegg was a founding figure of post-war British Industrial Relations, the forerunner of Employment Relations and Human Resource Management, as taught in most Business Schools today. He defined industrial democracy' as collective bargaining with trade unions, laid the foundations for the pluralist approach to Industrial Relations, was a key figure in the post-war social sciences and a major public policy player. More widely, he was an important figure in the Cold War social democratic academic left, who broke with his earlier Communism to champion free trade unions in a liberal democratic society. He also produced the major Oxford University Press trade union history. This book aims to understand the politics and industrial relations of the post-war period in Britain (in which trade unions were central) through the life of a key public intellectual. It will help readers understand the political and social science roots of contemporary Employment Relations and Human Resource Ma

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Book SynopsisThis practical workbook provides guidance for applying tacit knowledge to the field of Human Resource Management (HRM) to promote positive workplace culture and creativity.Based on theories presented in Examining Creativity in the Workplace by Nahanni Freeman and Bren Slusser, the workbook looks at five key areas of tacit knowledge, showing its importance in any organization to promote creativity and innovation in the workplace. Each section begins with a summary of key research and concepts that are supported by case studies, discussion questions and other practical activities to solidify understanding of the terms and ideas learned and unlock optimal team performance. With its accessible structure, it highlights how cultural diversity is a must within any organization for the successful formation of social networks where tacit knowledge can be transferred, and suggests how HRM activities and best practices are critical for increasing engagement and fostering a posi

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Book SynopsisFor aspiring producers and directors who need to learn film finance from the ground up, this revolutionary new book teaches the fundamentals, through the voices of more than 60 successful independent producers. Using a research and data-based approach, award-winning professor David Offenberg combines the wisdom of well-known and successful producers into one fun, easy-to-follow guide.Within, readers will learn how to talk to potential investors and what those financiers will expect from them in return. The book is also packed with informative anecdotes and examples to enrich each chapter and contextualize the film financing landscape. As the book progresses, equity, debt, revenue, profits, and their role in your movie will be explored. Accessible information about tax incentives and profit participations is included to help emerging filmmakers build out a workable financing plan. The book combines hard numbers and data sets, with direct guidance from successful producers, to Trade Review"This is the ideal book for those looking to peek behind the curtain of how films are actually financed and therefore completed. A must read for independent producers and filmmakers." – Josh Ellis, Professor at Miami Dade CollegeTable of ContentsPart 1: Business and Finance Basics 1. The Wisdom of the Crowd 2. The (Movie) Business 3. The Language of Business 4. Debt Financing 5. Participation and Deferred Compensation 6. Tax Incentives and Soft Money 7. Budgets 8. Four Paths to Funding Your Budget Part 2: Financing Your Film 9. First Law of Film Finance 10. The Market Value of Your Film 11. A Financing Plan 12. Equity in Independent Film Part 3: Beyond the Basics 13. Experience Matters 14. People Matter 15. Pipelines Matter 16. Luck Matters 17. Many Other Things Matter Too 18. Action Plan

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Book SynopsisThis insightful text, written by two renowned experts, provides students of public administration and nonprofit management with a collection of relevant, global case studies and corresponding activities.The chapters are structured around common themes and concepts across the field, including the foundations of public administration, managing people and administering public services, and improving efficiency and efficacy. The cases, which derive from countries around the world, focus on building the knowledge, skills, and abilities needed by public and nonprofit administrators globally, providing a much-needed supplement to many of the introductory texts in public administration. Each case is contextualised by a short synopsis, reflective questions, references, further reading and learning activities. The compact case format helps students focus on a specific area of public management, with organization by chapter giving instructors choices among cases and the ability to group related topics. The discussion questions in the cases will develop studentsâ analytical thinking of real scenarios for the application of course content.Public Administration and Nonprofit Management in Practice should be used as either core or recommended reading for courses on public and nonprofit management at both the undergraduate and graduate level, including Master of Public Administration (MPA) courses, and related degree programmes.Online, instructors will find comprehensive teaching notes to support this case-based approach to learning.

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Book SynopsisThis 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations and sales professionals.Reflecting today's emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.The new 11th edition includes:Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies;Table of Contents1. Changing World of Sales Management Part I: Describing the Personal Selling Function 2. Overview of Personal Selling Part II: Defining the Strategic Role of the Sales Function 3. Organizational Strategies and the Sales Function 4. Sales Organization Structure, Salesforce Deployment, and Forecasting Appendix: Devloping Forecasts Part III: Developing the Salesforce 5. Acquiring Sales Talent: Recruitment and Selection 6. Continual Development of the Salesforce: Sales Training Part IV: Directing the Salesforce 7. Sales Leadership, Management, and Supervision 8. Motivation and Reward System Management Part V: Determining Salesforce Effectiveness and Performance 9. Evaluating the Effectiveness of the Organization 10. Evaluating the Performance of Salespeople

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Book SynopsisThis book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themesTable of Contents1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research

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Book SynopsisThis book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand''s potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful.Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, spor

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Book SynopsisUnderstanding of the dynamics of plant nutrients in the soil provides scientific basis for efficient nutrient management. Soil organic matter not only provides the nutrients required by the crop but also improve the biological and physical properties of the soil. This book collects and discusses information on production and management of organic manures, biofertilizers, integrated nutrient management in cropping systems and nutrient management in problematic soils.Print and electronic editions not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan, Afghanistan and Bhutan).Table of Contents1. Soil Fertility and Productivity-Concepts and Factors 2. Nutrient availability in Soil and Crop Response 3. Soil Organic Matter- Role, Dynamics and Management 4. Nitrogen: Role, Dynamics and Management 5. Phosphorus: Role, Dynamics and Management 6. Potassium: Role, Dynamics and Management 7. Calcium, Magnesium and Sulphur-Role, Dynamics and Management 8. Micronutrients and Beneficial Elements– Role, Dynamics and Mnaagement 9. Organic Manures-Production and Enrichment 10. Green Manures and Crop Residues- Production and Management 11. Biofertilizers- Role and Management 12. Integrated Nutrient Management in Cropping Systems 13. Soil and Fertilizer Management and Economics of Fertilizer Use 14. Nutrient Management in Problem Soils

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Book SynopsisBased around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through rTrade Review“This is the book our Marketing students have been waiting for. It blends theory and practice seamlessly and makes sure that the skills needed to become successful, both on their course and in their future job, are embedded in every chapter. The writing is engaging and informative and the use of real-life case studies helps bring the subject to life. Highly recommended!” Dr Peter Wolstencroft BSc (Econ) PGCE MA PhD SFHEA CMBE, Deputy Director: Liverpool Business School, Liverpool John Moores University"Marketing Skills in Practice provides a comprehensive and contemporary overview of the essential marketing skills required in today’s competitive business landscape – skills which take the reader beyond those specific to marketing – management, leadership, reflection. The text adeptly combines theoretical concepts with practical applications, enabling readers to bridge the gap between classroom knowledge and real-world marketing scenarios. The writing style is clear and concise writing style, making complex marketing principles accessible and engaging for readers of all levels of expertise. The authors have masterfully curated a wealth of industry insights, case studies and real-life examples that provide a rich learning experience. This approach ensures that readers not only comprehend the fundamental concepts but also develop a keen understand of their practical implications." Dr Karen Hadley PhD, MA, LLB, PFHEA, Director (Academic) | Institute of Business, Industry & Leadership, University of CumbriaTable of ContentsChapter 1. Understanding the Role and Scope of Marketing.Chapter 2. Trends in Marketing. It is not all Digital!Chapter 3. Introducing Management: Theory to Practice.Chapter 4. Careers in Marketing.Chapter 5. The Skills and Knowledge Needed in Marketing.Chapter 6. Professional Identity in Business and Marketing.Chapter 7. Self-management in a Marketing Career.Chapter 8. Managing Others in Marketing.Chapter 9. Being a Leader and Personal Reflector in Marketing.Chapter 10. Marketing in Industry 5.0

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Book SynopsisGrad programs in education teach you theory and pedagogy, but where do you learn the logistics of your new teaching role? In this unique book, Amber Chandler comes to the rescue as your friendly but honest mentor. She provides answers on everything new teachers need to know but are afraid to ask, such as how to build knowledge about the school's culture, nurture relationships with colleagues and superiors, use social media appropriately, navigate various faculty and parent meetings, handle conflicts, and more. Unlike new teacher books focused on instruction, this one helps you with everyday logistics and teacher life. Each chapter is written in a conversational tone with loads of practical advice to support you in your first year. Each chapter also contains a Mentoring Moments reflection section, so you can discuss the book with your school mentor or in new-teacher induction programs.Table of ContentsMeet the Author Foreword A Letter to Readers Introduction 1. You’re Hired. Now What? 2. The Social (Media) Dilemma 3. You Don’t Know What You Don’t Know: Institutional Knowledge 4. A Meeting For You . . . And Another Meeting For You! 5. Protecting Your Peace 6. Plan Like Dora the Explorer 7. Ask Me Anything Afterword

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Book SynopsisThis collection of essays engages in the analysis of key concepts, concerns, and cutting-edge insights in radical political economy.Offering a robust critique of capitalist institutions as well as of mainstream economics, radical political economics reveals the structures and dynamics of global capitalism. The attention to method, ideology, and institutions differentiates it from mainstream approaches to economics, which often obfuscate how capitalism actually works. While maintaining a central focus on capitalism, the analyses in this book encompass a variety of issues from racial discrimination, gender inequality, to economic development and imperialism. Capitalism is an economic system based on the exploitation of workers to generate surplus value (profit) which is then appropriated by the owners of capital. Under global capitalism, profit maximization precedes other social concerns such as protection of the environment. Political economy understands that social relations

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Book SynopsisPrinciples of Agricultural Economics, now in its fourth edition, continues to showcase the power of economic principles to explain and predict issues and current events in the food, agricultural, and agribusiness sectors. This key text introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions and how to use simple economic principles for improved decision-making.The field of agricultural economics has expanded to include a wide range of topics and approaches, including macroeconomics, international trade, agribusiness, environmental economics, natural resources, and international development, and these are all introduced in this text. For this edition, new and enhanced material on agricultural policies, globalization, welfare analysis, and explanations of the role of government in agriculture and agribusiness is incTable of Contents1. Introduction to the Economics of Agriculture 2. The Economics of Production 3. The Costs of Production 4. Profit Maximization 5. Optimal Input Selection 6. Optimal Output Selection 7. Consumer Choices 8. Supply 9. Demand 10. Markets 11. Government Policies 12. The Competitive Firm 13. Market Power 14. Agriculture and the Global Economy 15. Economics, Agriculture, and the Environment 16. Farm and Agribusiness Management

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Book SynopsisStrategy and Leadership as Service isnât just a nice idea; it is a practical, alternative vision of the future of work for senior executives that is starting to gain significant interest and is being adopted by businesses globally. Disrupting and challenging the traditional full-time employment model, the Strategy and Leadership as Service framework provides businesses with access to the complete range of functional, emotional, and collective intelligence at the C-suite level by moving their positions from the âœpay-rollâ to an âœaccess-role.âMany entrepreneurial and growing businesses donât need, donât want, and canât afford full-time C-suite executives. For larger organisations, it is becoming harder to find the skills and knowledge required to fulfil all the obligations of a functional C-suite with a fixed group of individuals. By moving to the Strategy and Leadership as Service framework, the outcomes are better for all stakeholders: more engagement, access to the right s

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Book SynopsisIn the second of this three-volume series, the authors expand on the theory and practice of systems psychodynamics  which integrates psychoanalytic thinking, open systems theory and complexity theory in its applications to consultancy work in organisations and wider social contexts. Multidisciplinary and multitheoretical in nature, the systems psychodynamics paradigm develops from the understanding that no single theory or approach explains the complex nature of organisational systems. Replete with explanations of key theories, practical guidance and exercises, this book demonstrates how systems psychodynamics can be used by consultants to plan and put into action organisational changes in four main areas: change planning and management; action research and evaluation; leadership and whole systems; and professional development and next steps. In light of systems psychodynamics, rather than functioning as a leader of change processes, the role of an organisational develTrade Review‘Aristotle once said, "Pleasure in the job puts perfection in the work". Unfortunately, best places to work are hard to find, the testimony being the dismal figures we can find worldwide concerning employee engagement. Thus, it shouldn’t come as a surprise that throughout my life, I have made a plea for the creation of authentizotic organisations—a term derived from the Greek words authenteekos and zoteekos. Or to be more specific, the first word refers to places of work that inspire their employees through the integrity of the vision, mission, values, culture, and organisational structure. The second word—"vital to life" in an organisational context—implies that people are invigorated by their workplace and find in it a sense of balance and completeness. Although the idea of authentizotic organisations may sound utopian, executives would do well to imbue their organizations with authentizotic qualities. And without question, in this quest for the creation of best places to work, the Tavistock Institute has always been a pathbreaker. Hence, it is a great pleasure to me to recommend this trilogy of books—a testimony to the continuing intellectual contribution of the Tavistock Institute in their efforts to improve human relations in organizations.’Manfred F. R. Kets de Vries, distinguished clinical professor of Leadership Development and Organizational Change; The Raoul de Vitry d’Avaucourt chaired professor of Leadership Development, emeritus; INSEAD - The Business School for the World‘Mannie Sher and David Lawlor, with the contributors to this volume, have assembled a wealth of academic and practical information about ways in which systems psychodynamics may inform organisational change practitioners’ ways of thinking about organisations and of intervening in them. Through a series of diverse contributions, the authors sensitise us to the nature of the many challenges, not always sufficiently recognised, with which organisational change practitioners must tussle, and possible ways of overcoming them. Their rich accounts illustrate the necessity for organisational change consultants to approach their practice in ways that: are holistic and not confined to isolated interventions in particular parts of organisational systems; recognise that organisations are in a continual state of becoming rather than static objects that will respond dependably to simple, step-by-step change management methods; and acknowledge that the inevitable incompleteness of their own knowledge confines them to the role of useful facilitators rather than assured champions of beneficial change with known outcomes. This volume will prove to be a rich resource for organisational change practitioners who seek to advance, and introduce useful novelty into, their practice.’David Shaw, independent researcher in the philosophy of management; author of An Ancient Greek Philosophy of Management Consulting‘The founding of the original Tavistock Institute of Medical Psychology in 1920 became the intellectual ‘rootstock’, to use a horticultural image of the Project, and as with such a rootstock, various developments - clinical, research, publications - were grafted onto the original stem. The Tavistock Institute of Human Relations was always the core of the societal and commercial part of the Project. In this, the second volume of a trilogy on a Tavistock systems psychodynamics paradigm, the authors, David Lawlor and Mannie Sher, have excelled themselves in producing a volume that details the emergence and development of the core construct - something that is essential if one is inclined to harness the richness of the system. The word ‘Tavi’ is now so widely used that it has almost become meaningless. This, the second volume of the second Tavistock Trilogy should go a long way in highlighting the heart of the work and every serious worker and library should have this Trilogy on their bookshelf.’Anton Obholzer, member, British Psychoanalytic Society; emeritus senior faculty member INSEAD Global Leadership Centre, Paris‘In the second volume of this most valuable trilogy, Lawlor, Sher, and the contributing authors, examine a broad range of applications of the systems psychodynamic approach. If much systems psychodynamics theory has focused on explicating the persistence of dysfunction in groups and organizations, this book reminds us that an equally important focus of this approach is its ability to cast a light on, and facilitate, the emergence of the new in social systems. The authors deploy the characteristic depth and breadth of systems psychodynamics. They pay equal attention on the psychological and social forces that shape individual and organizational behavior as they examine an emergent workplace characterized by omnipresent markets and dangerously charismatic leaders, in which relations with technology are as emergent and fascinating as relations through technology. Readers will find it most valuable to look at the emerging world of work through the lens of systems psychodynamics, to learn about how to use this approach to facilitate intentional, large-scale change, and to consider how to make sure that changes stick. I also found extremely valuable the consideration of what it means, and what it takes, to incorporate this approach in one’s work. It takes personal development to facilitate the development of others and organizations. This volume, and the trilogy it is part of, provides a much welcome map for those journeys of growth and change.’Gianpiero Petriglieri, associate professor of Organisational Behaviour, INSEADTable of ContentsForeword by James Krantz Introduction 'Emergence' Part One: Change 1. The Vicissitudes of Change 2. Socio-technical Systems and Change 3. Socio-technical Systems in the 21st Century (Part 1) 4. Socio-technical Systems in the 21st Century (Part 2) Part Two: Action Research and Evaluation 5. The Application of Action Research 6. Evaluation of Systems Psychodynamics Activities: Approaches and Challenges 7. Planning and Conducting an Organisational Development Evaluation 8. Varieties of Action Research Part Three: Leadership and Whole Systems 9. Socio-ecological: Working with Large Complex Collaborative Partnerships (Whole Systems) 10. Complexity Theory 11. The Systems Psychodynamics View of Leadership 12. Social Dreaming 13. Systems Psychodynamics and the Impact of Digitalisation, AI and Virtual Working on the Eco-system Part Four: Systems Psychodynamics Developments, Definitions and Professional Development 14. Professional Development for Systems Psychodynamics Consultants 15. Systems Psychodynamics: Developments and Definitions 16. Theoretical Developments in the Systems Psychodynamics Paradigm Appendix I: Systems Psychodynamics: Organisational Resources Appendix II: Literature Review on Systems Psychodynamics

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Book SynopsisThis book shares observations and conclusions from contemporary research and analyses, as well as from personal experiences in creating and implementing anti-crisis solutions in economies and enterprises caused by the COVID-19 pandemic on the economy and its entities.

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Book SynopsisTracing the development journey of the Arabian Gulf region with a forward-looking perspective, this book describes how a combination of good fortune, creative experimentation, and determination has enabled the region to achieve prosperity. Today, the Arabian Gulf is well positioned to assume a pivotal role in the new global order. Forced to balance an extreme climate and acute resource constraints, but also an exceptional location, the region's progress and prosperity have historically been precarious and vulnerable to external shocks. Efforts to transcend resource dependency have typically involved proactive attempts to enable other economic activities. This book argues that, while conventional economic diversification is making headway, the Gulf region is in fact amidst a far more holistic transformation that positions it for a pivotal role in the emerging multipolar global order. It now offers globally competitive regulations and world-class infrastructure at the heTrade Review"A journey through history explained under the lens of sustainable prosperity, economic diversification and the evolution within the marketplace. Jarmo’s storytelling takes you through the journey as an active listener. The storyline brings back fond memories and is quite nostalgic for the readers who have experienced and worked through the transitions within the regional marketplace over the past decades. The transition across the region has been quite exceptional, and the fact that the modern day GCC today holds the potential to be one of the fastest growing regions and to emerge as a powerhouse for influence is expertly expressed through Dr. Jarmo’s wordsmithing."Jamal Fakhro, Managing Partner, KPMG Fakhro"When Jarmo speaks (or writes), I pay attention. I find his thoughts, analysis, and conclusions insightful and thought-provoking. I highly recommend this book for anyone who wants a better understanding of our region’s past and wants to help build a better tomorrow for its future generations."Suhail Algosaibi, Founder and CEO, Falak Innovation"Dr Kotilaine has produced a compelling narrative of the economic history of the Arab Gulf from the earliest times to the 21st Century, including the extraordinary rags-to-riches story of the hydrocarbons era and describes with great clarity both the challenges and the potential opportunities that face these now-wealthy, but still largely hydrocarbon-dependent, states as they prepare for the post-oil age. This is a book that will fascinate the general reader, while also providing vital historical and cultural context to anyone who (like me) needs to understand the complex economic challenges that this region now faces."Lord Philip Hammond of Runnymede"Dr Kotilaine is considered a leading expert on the Gulf economies. His intimate knowledge of, not only economic issues, but also the underlying sociopolitical landscape and culture, make him uniquely qualified to shed the light on key aspects of the post oil transition. Recommended reading."Hassan Jarrar, Former CEO, Bahrain Islamic Bank "This work demonstrates how ongoing efforts to transform the economic models of the Gulf countries at the same time position them for a role of growing importance in the global economy. Among other things, the Gulf economies face a compelling opportunity to play a leading role in the global energy transition."Abdulhussain Ali Mirza, Former Minister of Electricity and Water Affairs, Former President, Sustainable Energy Authority, Kingdom of Bahrain "Jarmo Kotilaine's new book presents a lucid, coherent analysis and history of the transformation of the GCC countries from near empty, desert spaces into modern powerhouses of energy and finance. This is a fascinating story of energy resources being invested into productive infrastructure, of economic liberalisation through free zones, of freedom of movement of people and capital that transformed the economic geography of the Gulf. The GCC are now embarked on economic diversification 2.0, engaged in an energy transition to reduce their dependence on fossil fuels, develop their digital economies and move into higher value-added industries using modern tech."Nasser Saidi, President, Nasser Saidi & Associates"The Gulf countries are important actors in geopolitics and geo-economics thanks to their energy resources. This book will help readers, whatever their views on the local regimes, understand the history of the gulf economies and how they are preparing for a world less dependent on fossil fuels. Given fractures in the world order, an important read."Sir Paul Tucker, Author of Global Discord"Dr. Jarmo has a long experience in the region's economic affairs. The importance of this new book stems from its handling of a number of vital issues related to the future of sustainable development programs that Gulf governments are working to implement in accordance with their wise long-term visions, and then he seeks to develop solutions to them."Adnan Ahmed Yousif, Chairman, Bahrain Association of Banks Table of Contents1. Awaiting a miracle 2. The double-edged sword 3. Determined to diversify 4. Reaping the demographic dividend 5. Greasing the wheels of exchange 6. Build it and they will come 7. All together now? 8. The imperative of change 9. Navigating choppy waters 10. Charting the way forward

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Book SynopsisNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The bookâs customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the l

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Book SynopsisStrategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured aTrade ReviewWhat an incredible balance of education, definitions, frameworks, and industry updates combined with real-world examples and practical advice from years in the field. Put a seasoned, award-winning content marketing professional and an established leader in higher education, and you’ll get a book students will absorb in class and keep post-graduation. Cathy McPhillips – Chief Growth Officer, Marketing Artificial Intelligence Institute ‘With overly simplistic idioms like "content is king" and the rapid growth in generative AI technology, many think that content marketing is easy ("everyone’s a marketer"). Quite the contrary, truly excellent content marketing requires strategic thinking, journalistic storytelling and, most importantly, a passion and curiosity to understand your customer and the challenges they face. With this first-ever content marketing textbook written by two authors with decades of experience in the trenches, instructors, students, and practitioners are now armed with an invaluable guide to plan and execute effective content marketing programs.’ John Graff – Chief Marketing Officer and Lecturer, McCombs School of Business, The University of Texas at Austin ‘Dan and Rebecca created a book that connects established theory with modern practice. Students who reviewed this book valued the ideas and said the content was unlike anything they had seen in their previous marketing and communication courses.’ Craig Davis – Professor of Strategic Communication at Ohio University and former advertising agency executive ‘I've known Dan for more than a decade and hired around a dozen of his former students. He has an uncanny ability to connect communication theory to real-world situations in a way that empowers students to apply what they learn and immediately jumpstart their careers.’ Heather Whaling – Founder and President, Geben Communication Table of ContentsForeword. Chapter 1: Content Marketing Myths. Section 1: Content Strategy. Chapter 2: New Product Development and Positioning and its Role in Content Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing. Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5: Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media (Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B Content Marketing Types. Section 3: Content Marketing Measurement, The Role of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.

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Book SynopsisThis international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepren

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Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.

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Book SynopsisThe Bible and Sustainability addresses the ecological crisis the world is facing, and what the Bible can teach us about sustainable living. Drawing on the interest in the ecological debate generated by Laudato Si, this book attempts to push the discussion beyond intellectual perspectives and help students and researchers apply biblical wisdom to the UN sustainable development goals.It begins with a discussion of what sustainability is, and how people, planet, and profit are affected by unsustainable practices, before exploring four specific biblical practices and their relationship with sustainability: Covenants, the sabbatical year, monastic communities, and the fruit of the spirit. It also discusses the creation account and personalistic nature texts, considering the social relationship that humans have with nature. Finally, it examines an Augustinian perspective on sustainability which encourages sharing, common ownership of property, and living simply. The book con

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Book SynopsisThis book provides up-to-date information on the concepts and technologies in decentralized sanitation for wastewater treatment and management. It addresses the knowledge gap that exists between the understanding of centralized and decentralized wastewater treatment approaches. Decentralized Sanitation and Water Treatment: Concept and Technologies covers the sustainability principles and technologies involved, and common decentralized treatment and disposal methods. It includes topics like septage as a resource, resource recovery, anaerobic treatment of domestic sewage, and decentralized sanitation in various countries.Features Provides case studies from all around the world to explain the traditional and advanced technologies in decentralized sanitation and wastewater treatment Discusses real examples and cases from rural, urban, and peri-urban areas Focuses on interdisciplinary approaches of sustainability and circular econ

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Book SynopsisBrand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and pr

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Book SynopsisAddressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions â and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people an

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Book SynopsisEli Goldratt is known by millions of readers worldwide as a scientist, educator and business guru. His Theory of Constraints (TOC) is taught at business schools and MBA programs around the globe. Government agencies and businesses, large and small, have adopted his methodologies. TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same.In The Choice, Goldratt once again presents his thought-provoking approach, this time through a conversation with his daughter, Efrat, as they discuss his fundamental system of beliefs. Through examples and discussions, Eli Goldratt helps us understand, holistically, how the interrelation of emotions, intuition and logic influences our ability to think clearly and problem solve when making peTable of Contents1. What Choice Do We Have? 2. Uncommon Sense 3. Why is Common Sense Not Common Practice? 4. Inherent Simplicity 5. Contradictions and Conflicts 6. Putting the Belief to Work 7. Harmony 8. Never Say "I Know" 9. Win-Win 10. Never Say "I Know" (CONTINUED) 11. How Many Opportunities Are There? 12. Short Shelf Life Products 13. The Sky is Not the Limit 14. Thinking Clearly and Tautologies 15. Comfort Zones 16. People Are Good 17. Comfort Zones (CONTINUED) 18. Emotion, Intuition and Logic

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Book SynopsisThis book does for retailing what Goldratt's international bestseller The Goal did for manufacturing.A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, if you do not deal directly with the core problem, don't expect significant improvement. Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The reader and the characters in the book work through the process together to discover solutions.Dr Goldratt deals with core problems inherent in the retail indu

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Book SynopsisCurrently, it is obvious that new types of production (Industry 4.0) are accompanying new ways of distribution, which advance logistics, physical distribution science, and even supply chain management. The changing environment for carrying out logistics activities is also important for the development of the supply chain. Care for ecology, the recent pandemic, and the situation in Ukraine are other reasons to adapt logistics to the needs of an individual customer/recipient. It would be impossible without developing an appropriate strategy and applying appropriate tools for managing supply chains in the national and international dimensions.This book specifically addresses these issues.When analyzing the needs and structure of modern supply chains, in the context of their safety and risk reduction, it is impossible to ignore the problem of digitization, which allows for logistic analysis of the company, determining optimal routes, designing logistic systems, optimizing storageTable of Contents1. MODERN LOGISTICS 2. SUPPLY CHAIN MANAGEMENT 3. SUPPLY CHAINS IN REVERSE LOGISTICS 4. PROCESSES AND LOGISTICS 5. MODERN LOGISTICS ANDINFORMATION SYSTEMS 6. USE OF RENEWABLE ENERGY SOURCES IN LOGISTICS 7. ENVIRONMENT PROTECTION ON THE EXAMPLE OF WAREHOUSE MANAGEMENT - OWN RESEARCH

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Book SynopsisThere are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies' resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: Is there a way to perform business activities more humanely?The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive rippleTable of ContentsI. Mission, Passion, and Prosperity Mindset, 1.Importance of a Meaningful Mission, 2. Relentless Passion, 3. Prosperity Mindset, 4. Additional Aspects of a Prosperity Mindset, II. General Aspects of Love and Business, 5. Love and Business Activities, 6. Stakeholders and Love, 7. Loving Ways to Relate to Stakeholders, 8. Natural Conversations with Stakeholders, 9. The Use of Positive Language with Stakeholders, III. Love and Specific Stakeholders, 10. Adopting a Loving Attitude towards Employees, 11. Additional Aspects of a Loving Attitude to Employees, 12. Adopting a Loving Attitude towards Customers, 13. Adopting a Loving Attitude towards Other Stakeholders, IV. Main Aspects of Love and Creativity, 14. Love and Creativity, 15. Additional Aspects of Love and Creativity, V. Appendices

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Book SynopsisOrganisational Development in Practice: A Complexity Approach draws on conventional, critical and complexity thinking in relation to organisational development with a view to exploring whatâs useful and whatâs not.This book proffers an approach to organisational development that helps to develop, support, and maintain more democratic, collaborative, inclusive and sustainable ways of learning, working, and living. The author explores the practicalities of working with the frustrations and inconsistencies involved in coping with the patterns of human interaction that inevitably make up organisations, where planned and emergent approaches co-exist, whether we would like them to or not. Woven in between the substantive chapters are vignettes from a range of international practitioners reflecting on their own experiences in the field.This book is a radically different approach to organisational development suitable for advanced students and researchers of organisation and organisational development, organisation studies, human resource management and executive education. It will also be of interest to practising managers.

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Book SynopsisMandatory Competencies: APC Essentials is the first book in a new series designed to cover what any RICS APC (and AssocRICS) candidate or qualified surveyor needs to know about the mandatory competencies.Written by Jennifer Lemen, author of How to Become a Chartered Surveyor and co-founder of one of the UK's market leading APC training providers, Property Elite, this guide is packed full of bite sized information covering: Ethics, Rules of Conduct and Professionalism Client Care Communication and Negotiation Health and Safety Accounting Principles and Procedures Business Planning Conflict Avoidance, Management and Dispute Resolution Procedures Data Management Diversity, Inclusion and Teamworking Inclusive Environments Sustainability Senior Professional Assessment Mandatory Competencies Submission and Interview Advice Practical and concise, w

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Book SynopsisFully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and issues, including impacts of the pandemic. All the major types of planned events are profiled, with emphasis on their forms, functions, experiential dimensions, meanings, and values. This book's framework encompasses antecedents, planning and design, outcomes and impacts, and the various patterns and processes that influence the events sector, including policy. New and expanded topics in the fifth edition include: Content has been substantially reorganised to give much more attention to establishing theoretical foundations and advocating principles Table of Contents1. Introduction, and Overview of Event Studies. 2. Forces, Trends and Issues Affecting Events. 3. The Nature and Classification of Planned Events. 4. Event Experiences and Meanings. 5. Celebration Events and Experiences. 6. Business, Sport and Other Event Experiences. 7. Public Policy and Events. 8. Event Management Fundamentals. 9. Directing, Leadership, and Human Resources for Events. 10. Event Planning and Operations. 11. Event Design: Theory and Principles. 12. Antecedents, Event Markeitng and Communications. 13. Risk, Health and Environmental Management for Events. 14. Event Outcome Evaluation and Impact Assessment. 15. Event Tourism. 16. Foundation Disciplines and Closely-Related Fields for Event Studies. 17. Research and Knowledge Creation for Event Studies.

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Book SynopsisThis book presents a series of fascinating investigations into the role that the imagination plays in studying and practicing leadership. It explains how using the imagination is integral to both the study and practice of leadership itself.Each study presented began as distinct and conceptually separable and is eloquently tied together by the author through the lens of imagination. This volume outlines the role of the imagination in understanding (a) one's self, as well as other people, (b) the social groups to which one belongs, (c) the dynamics by which these groups change, (d) the conceptual structures we use to determine boundaries, and (e) the role of ritual ceremonies such as legislative committee hearings. In so doing, it offers novel insights that will encourage the reader to consider their own understanding and study of leadership.The Role of Imagination in Understanding Leadership will appeal to scholars and advanced students in the field of LeadershipTable of Contents1. On the powers and pitfalls of the imagination2. Fictions in the study of leadership: Applying the philosophy of “as if”3. Homo ludens on motorbikes: Negotiating play in George Romero’s Knightriders4. The imago of leadership5. Artifex, exemplar, and guide: Using metaphors of the labyrinth in leadership studies6. Following as imitation: Recovering the sociology of Gabriel Tarde7. Making distinctions: Hazel and Hawthorn8. Lights, camera, action: The ceremonial function of hearings and trials9. Coda: The emergent beauty of authentic leadership

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Book SynopsisThis book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design. Table of ContentsList of tablesList of boxesList of figuresPreface: the why1 What is fashion? How social and cultural norms make the world of fashion glimmer and mesmerise2 House of sartorial genius? History of imitation in the modern fashion industry3 Fashion as creativity- and emotions-intensive sector. Business perspectives and intellectual property strategies4 Copyrightability of fashion design in US and EU law: in search of a copynorm 5 Coloured by emotions: craft quality and seductive quality. Originality test revisited

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Book SynopsisFirst Published in 1981, Ideology and Shop-Floor Industrial Relations is based on data obtained in observational research amongst managers, shop stewards and workers, examines the informal processes by which accommodations are or are not, reached by managers and workers. Since the publication of the Donovan Report industrial relations research has increasingly moved away from studies of formal procedures and institutions and focused more on informal custom and practice. In this book, the authors develop a theory of workplace rule making, and argue that it is in negotiations over such detailed and often minor daily industrial issues that the relationship between capital and labour is worked out. This book is a must read for scholars of industrial economics and management studies.

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Book SynopsisEssentials of Microeconomics is an excellent introduction to microeconomics. It presents the basic tools of microeconomics clearly and concisely. It presents a vigorous treatment of all relevant introductory microeconomic concepts, and emphasises on modern economics game theory and imperfect markets. Each chapter is self-contained and includes the required key mathematical skills at the start.Now in its second edition, this updated textbook includes: Expanded lecturer resources, including detailed lecture slides, sample exam questions and updated test bank multiple choice questions An additional section on Economics in Practice, focused on policy, econometrics and behavioural economics This book is ideal not only for introductory microeconomics courses, but its level of analysis also makes the book appropriate for introductory level economics taught at postgraduate level. With the emphasis on strategy, this text is also well suited forTrade Review"One of the standout features of this textbook is its clear and concise writing style, which effectively conveys complex economic principles in an accessible manner. The authors have succeeded in presenting the material in a way that is engaging and easy to understand for students with varying levels of prior knowledge."Kadir Atalay, Associate Professor, University of Sydney"Without the clutter that sometimes chocks introductory texts, this book allows students to focus on the core intuition and analytical tools. This book presents the essentials of microeconomics. It provides an excellent platform for further study in economics. This textbook will stand the test of time. I recommend it to instructors teaching any principles or introductory microeconomics course."Alexander Matros, Professor of Economics, Moore School of Business, University of South Carolina"Good economic analysis requires understanding of how to apply models to the world. This book strikes the right balance between technique and economic relevance. The authors lead students through just enough analytical tools to be able to understand and then apply economic models to real economic problems. By focusing on the essentials this book makes economics accessible to students from all backgrounds. Its strength lies in the brevity and clarity of its exposition. At no point is there anything extraneous, yet the all is covered."Guillaume Roger, Associate Professor (Research), Monash University"The second edition improves on what was already an outstanding introductory microeconomics textbook. A particular strength of the book is how the presentation of the material highlights the power of economic models for helping us understand the world around us. The new chapters on policy and applications show students how to apply what they have learnt. There is nothing extraneous in this book. A mastery of this content will provide students with almost all of the microeconomics tools of analysis they will need for the rest of their academic and professional careers. I recommend this for any introductory microeconomics or business economics course."Kieron Meagher, Professor, Australian National University"Economic thought is vital to understanding individuals and their interaction within societies. This textbook provides a set of tools for students to understand markets and analyze the decisions made by consumers, businesses and governments. The exposition is concise and precise, presenting fundamental techniques and insights in a way that is accessible to students new to the discipline, giving a good balance of mathematical rigour and verbal explanation. I used the first edition to great success and will use this new edition too. I highly recommend it."Jonathan Newton, Professor, Kyoto University, JapanTable of ContentsPart I Key Concept and Tools1. Key economic concepts2. Key mathematical tools3. Key strategic toolsPart II Gains from Trade4. Trade and the PPF5. BargainingPart III Market Fundamentals6. Demand7. Production and Costs8. Supply9. Equilibrium and welfare10. ElasticityPart IV Types of Markets11. Introduction to Markets12. Perfect Competition13. Monopoly14. Monopolistic Competition15. OligopolyPart V Market Failures16. Price regulation, taxes and subsidies17. Externalities18. Public Goods and common resourcesPart VI International Trade19. International TradePart VII Economics in Practice20. Some other markets21. Economic policy22. Economics and evidencePart VII Review23. Questions and answers

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Book SynopsisThis book illustrates that the stereotypical representations of Gregor Mendel and his work misrepresent his findings and their historical context. The author sets the historical record straight and provides scientists with a reference guide to the respective scholarship in the early history of genetics. The overarching argument is twofold: on the one hand, that we had better avoid naïve hero-worshipping and understand each historical figure, Mendel in particular, by placing them in the actual sociocultural context in which they lived and worked; on the other hand, that we had better refrain from teaching in schools the naive Mendelian genetics that provided the presumed scientific basis for eugenics.Key Features Corrects the distorting stereotypical representations of Mendelian genetics and provides an authentic picture of how science is done, focusing on Gregor Mendel and his actual contributions to science Explains how the oversimplifications of MendelianTrade Review“Gregor Mendel’s bicentenary has rightly made us reassess every aspect of his legacy. Like many I first heard about Mendel at school, but could the way we introduce genetics in formal education constrain rather than encourage thought? Kostas Kampourakis provides a highly accessible but rigorous guide to how the debates at the birth of genetics foreshadow today’s controversies, and raises many fascinating questions about how the framing of some ultimately simple patterns of germline inheritance may influence how we think about how humankind is and how it could be” – George Davey Smith, Professor of Clinical Epidemiology, Bristol Medical School (PHS), University of Bristol “In How We Get Mendel Wrong and Why it Matters, Kampourakis expertly refocuses our attention away from modern genetics as a “great man” project borne from the pea-experiments of one cloistered genius. As he shows, cracking the mysteries of genetics was always a community-wide endeavor, requiring dozens of creative minds working hard for generations. Kampourakis’ research also peels away our prejudice that scientific ideas float free of their socio-political moorings. The genes-as-marbles analogy never accurately described what Mendel was after. But those mistaken assumptions served a whole cadre of unsavory interests from the very beginning—and arguably still do. This carefully crafted, compelling account kicks the scientific legs out from under the myths that have propped up eugenics and scientific racism for generations. For that reason, this book is a must read for anyone who hopes to understand not simply the true story of Mendel and early genetics, but also how science-flavored tales bend policy, education, and political priorities.” – Erik L. Peterson, Associate Provost for General Education & Associate Professor of the History of Science & Medicine, The University of Alabama “Kostas Kampourakis issues a critical challenge to the life sciences: Is Mendel now doing more harm than good? Where classical 20th century Mendelism posits the division of the genome into discrete elements that we now call genes, and the direct association of those genetic elements with particular organismal features, Kampourakis argues forcefully that we now know both of those assumptions to be gross oversimplifications, if not outright fallacies. Consequently perhaps Gregor Mendel, the great mythic founder of genetics, has run his course in that role, and we should re-think how we teach about human heredity. He’s definitely got a good point!” – Jonathan Marks, Professor of Anthropology, UNC-Charlotte “Kostas Kampourakis has made a name for himself as one of our clearest expositors and interpreters of the history of the life sciences. In How We Get Mendel Wrong, and Why it Matters he tells the story of the origins of genetics, and ends with a punch: an innovative new way to teach it. Applied history of science at its best, this is essential reading not only for geneticists, teachers and administrators, but also for the general public.” – Oren Harman, author of The Price of Altruism, The Man Who Invented the Chromosome, and Evolutions: Fifteen myths that Explain Our World "How We Get Mendel Wrong, and Why It Matters pulls the rug out from under the standard readings of genetics’ origin story, challenging fundamental assumptions about what Mendel knew, why he conducted those experiments on peas, how his work was received at the turn of the twentieth century, and—most importantly—why the received view that continues to dominate biology textbooks is so dangerous. Kampourakis distills work from history of science, philosophy of science, biology, and educational policy and practice, making that extensive literature accessible. This radical reimagining of that famous “father of genetics” is not to be missed." – James Tabery, Professor in the Department of Philosophy, University of Utah “In How We Get Mendel Wrong and Why it Matters, Kostas Kampourakis provides a thorough update of the history of Mendel and Mendelism, debunking powerful myths, reminding us of eugenic misuses, and calling for new ways of teaching genetics.” – Staffan Müller-Wille, University of Cambridge “What if Gregor Mendel and his famous pea experiments were not the foundation of the science of heredity? Kostas Kampourakis provides a lucid, concise guide to a radical shift in how we think about genes and DNA—one that has the potential to radically revise the way we teach, and do, genetics.” – Nathaniel Comfort, Professor, Department of the History of Medicine, Johns Hopkins University "The myths that cling to Gregor Mendel and his legacies do him -- and us -- a huge disservice. In this superb book, Kostas Kampourakis presents the general reader with a first-rate introduction to the demythologized story, from Mendel's day to our own. The lessons drawn, especially for the genetics classroom, should be required reading for anyone concerned to make biology education fit for purpose in the twenty-first century." – Gregory Radick, Professor of History and Philosophy of Science, University of Leeds Table of ContentsPreface: “Gregor Mendel, the first geneticist”. Part I Anachronistic Mendelism. Chapter 1 Mendel was not a geneticist ahead of his time. Chapter 2 Mendel was a brilliant experimentalist of his time. Chapter 3 Speculating about heredity. Chapter 4 The path to genetics. Chapter 5 The reification of the “lonely genius”. Part II Social Mendelism. Chapter 6 Mendel’s great defender. Chapter 7 Chromosomes, “factors” and genes. Chapter 8 “Mendelian” eugenics. Chapter 9 Geneticists’ attitudes towards “Mendelian” eugenics. Chapter 10 Mendelian genetics and the Nazi racial hygiene. Conclusions: Emending the teaching of school genetics.

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Book SynopsisOriginally published in 1993, this book provides an excellent analysis of commodity policies internationally during the late 20th Century. It discusses 2 major methods of market regulation: price stabilization â based on buffer stocks or export quotas â and compensatory finance. The authors analyse whether major commodity policies have reached their primary objectives and to what extent they have had economic side effects. Discussion of more general policy issues centres around three international commodity agreements for coffee, rubber and cocoa. The authors also look at the policies adopted by individual nations to regulate commodity trading and assess to what extent they have reached their objectives. A discussion of the intervention of the International Monetary Fund and STABEX assesses the degree of stability they can provide in a highly volatile and variable environment. Nearly 30 years later, volatile world commodity markets are still a major issue in the policy dialogue. Alt

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