Description
Book SynopsisThis book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design.
Table of ContentsList of tables
List of boxes
List of figures
Preface: the why
1 What is fashion? How social and cultural norms make the world of fashion glimmer and mesmerise
2 House of sartorial genius? History of imitation in the modern fashion industry
3 Fashion as creativity- and emotions-intensive sector. Business perspectives and intellectual property strategies
4 Copyrightability of fashion design in US and EU law: in search of a copynorm
5 Coloured by emotions: craft quality and seductive quality. Originality test revisited
