Description

Book Synopsis

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes

Table of Contents

1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research

Fundraising and Nonprofit Marketing

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    A Hardback by Roger Bennett

    £47.49

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    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Taylor & Francis Ltd
      Published 1/18/2023 12:07:00 AM
      ISBN-13 9781032428093
      978-1032428093
      ISBN-10 1032428090
      Also in:
      Business, Finance & Law Public ownership / nationalization Sales and marketing management

      Description

      Book Synopsis

      This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

      This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes

      Table of Contents

      1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research

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