Business competition Books

Book SynopsisThis business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer Experience Make it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business suppoTable of Contents Part 1 How friction and reward are the keys to better customer experiences 1 What is friction and why does reward matter? 2 When stickiness went bad: how power shifted from sellers and vendors to customers and users 3 Unstick the customer journey for massive win Part 2 The friction/reward tool kit 4 Finding the rough and the smooth – friction/reward indexing 5 So this is how it’s done 6 ‘We are a friction-reduction business now’ 7 The psychology of switching – how to smash status quo bias Part 3 Frictionless futures 8 How to deal with the impact of technology on commercial relationships 9 The new language of friction-led marketing 10 The frictionless world – when everything is smooth and easy but in a good way Epilogue

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Book SynopsisIan Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.

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Book SynopsisThe ultimate business how-to book by the icon of American business and one of the world''s most revered and respected leaders, Jack Welch, former CEO of General Electric.Winning explores the changes of recent times and the new economic realities, and more than that, it identifies the central, immutable principals of doing business right and doing it well.Winning is a book for the people in business who sweat, get their nails dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong, said Welch. I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I''ve learned an enormous amount about what works and what doesn''t work throughout my career and I''m very excited about sharing it in Winning.Welch will teach people how to win in business by distilling his experience in three critical areas: working within an organization, dealing with competitors, and handling matters of life and career. Critical to Welch''s writing such an accessible, useful guide is his unique collaboration with his wife, Suzy, the former editor of the Harvard Business Review, who brings expertise in management, writing talent and a woman''s sensibility to articulating the components of Welch''s success.Trade Review“Manager of the Century”— Fortune “Jack is the Tiger woods of management. All CEOs want to emulate him. They won’t be able to, but they’ll come closer if they listen carefully to what he has to say”— Warren Buffett, Chairman, Berkshire Hathaway “An American treasure, Jack Welch teaches us how a leader with keen intellect, guts, and honor can impart courage to people around him, weather unexpected storms, inspire confidence, and take an organization to greater and greater heights. His formula challenges all of us and any institution striving for excellence.”— Bernadine Healy, M.D., President and CEO, American Red Cross

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Book SynopsisWords of wisdom from Charlie Munger, Warren Buffett’s longtime business partner, collected and interpreted with an eye towards investing by David Clark, coauthor of the bestselling Buffettology series.     Born in Omaha, Nebraska in 1924 Charlie Munger studied mathematics at the University of Michigan, trained as a meteorologist at Cal Tech Pasadena while in the Army, and graduated magna cum laude from Harvard Law School without ever earning an undergraduate degree. Today, Munger is one of America’s most successful investors, the Vice Chairman of Berkshire Hathaway, and Warren Buffett’s business partner for almost forty years. Buffett says “Berkshire has been built to Charlie’s blueprint. My role has been that of general contractor.” Munger is an intelligent, opinionated business man whose ideas can teach professional and amateur investors how to be successful in finance and life.     Like The Tao of War

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Book SynopsisJessica Zwaan is a startup and technology executive with a background in Operations, People, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.Trade Review"At last, new thinking on operationalizing HR. We needed this. If you're thinking about how to take your people team to the next level, read this! Jessica's fresh thinking is the energy we need in an often predictable domain." * Ben Branson-Gateley, CEO and Co-founder, CharlieHR *"A thoroughly enjoyable read. Built for People delivers a practical guide to unleash the true power of the People Team. Jessica lays a clear path for us to follow, and it leads to People teams delivering measurably more business impact." * Huw Slater, COO, Travelperk *"Built for People is an indispensable tool for you and your team that offers a fresh approach to solving new and old issues in the workplace. It offers a clear and concise framework for rethinking how we approach and design programmes with and for employees." * Lars Schmidt, author, Redefining HR & founder, Amplify Academy *"Jessica not only offers a more humane and durably effective approach to acquiring, growing and managing great talent, but also in the fundamentals of great product management unpacked in highly-relatable terms. People leaders will take away a fresh approach to building teams, and product managers will view their discipline through a novel lens. Rarely are these two disciplines discussed in the same place, but Jessica delivers a masterclass in both." * Andy Tyra, Chief Product and Technical Officer, Whereby *"Jessica Zwaan doesn't just tell us how important People Ops should be: she urges us to make that a reality by leveraging principles used by the world's best product teams, often the same principles that our companies are already using, right down the hall." * Michael Wolfe, Co-founder, Gladly & Advisor, Point Nine Capital *"Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organizations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity. It's fantastic that her innovative ideas are now accessible to a wider audience thanks to this excellent book." * Abbie Pugh, Head of Leadership Development, Kindred Capital *"Jessica's book offers strategies that will encourage current and emerging leaders to question the status quo. Change driven by COVID and economic downturn makes this book essential reading for modern leaders who are required to manage transnational companies." * Dr Jeanne McConachie, Previous Manager, Griffith Honours College *"With brutal efficiency, accessible clarity and smart framing, this book has given People Operations and HR Professionals no excuse to opt out of "productising" the things it creates. That Jessica describes herself as a terrible (but very passionate) crafter is almost poignant because this book creates craft from process, policy and protocols that are the HR hallmark. Smart, snazzy and searching you will change forever how you view the products that are necessary to enable your people to do their best work. The future of work may be human, but the future of People Operations is product management. It's the clarion call we needed." * Perry Timms, Founder, Chief Energy Officer, PTHR *Table of Contents Chapter - 01: Why change how we execute ? The need to think like a product manager; Chapter - 02: What is the product ? The employee experience; Chapter - 03: The reconsidered responsibilities of people operations; Chapter - 04: Embedding agility with two maxims of product management; Chapter - 05: User research and evidence-based decision-making; Chapter - 06: Execute like a product squad; Chapter - 07: Iteration of people practices and processes; Chapter - 08: Standing out in the marketplace of culture; Chapter - 09: Hiring and building at scale; Chapter - 10: Metrics for success; Chapter - 11: Prioritizing people; Chapter - 12: Closing thoughts on the future;

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Book SynopsisOrganization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.Trade Review"This book deserves a place in every practitioner's reference library." * Robert J. Marshak, Ph.D. Author of Dialogic Process Consulting and Co-Editor of Dialogic Organization Development: The Theory and Practice of Transformational Change. *"International in scope, interdisciplinary in coverage, and linking, practice with scholarship, this third edition of a classic in organization development stands out as one of a kind." * W. Warner Burke, PhD, Professor of Psychology and Education, Teachers College, Columbia University *"Practitioners everywhere are lucky to have this rich resource, full of gifts, as guide." * Glenda Eoyang, Executive Director, Human Systems Dynamics Institute *"A pleasure to read, the third edition of this renowned and respected landmark text by two gifted giants in the field offers a bright and meaningful roadmap to effectiveness. Clear, accurate, contemporary and updated with the latest advances, the book impeccably distils the tried and tested essential wisdom of seventy-five years of Organization Development in its purest form. A breath of fresh air full of actionable advice for the practitioner, a rigorous and definitive reference guide for the researcher and the academic and a delight for the curious mind, this book should be mandatory reading for anyone who cares deeply about the success of their people and their organization." * Pietro Catania, MBA, MSM, Founder at Alef Consulting and Ayros publishing House, Milan, Italy *"I feel so excited to read the third edition of Mee Yan and Linda's book for OD and HR practitioners. It offers even more detailed guidance and examples of OD cycle of work and has new added content relating to organization health, culture change, and Use of Self. As an OD practitioner in China, I can't wait to introduce it to our OD communities." * Maria Wang, Founder & CEO of Innovative OD Center, Shanghai, China *"The previous editions have been significant in upping the capability of the Singapore Government's OD community. This edition, with all its additions will continue to be a must-read reference for us in the government sector - as well as leaders and practitioners from other sectors. Its practical brilliance is backed by research that is both evidence-based and relevant to current organisation challenges. Beyond the treasure trove of updated and practical content, each chapter encapsulates the lived experiences and cumulative wisdom of two legends of our time." * Clarence Chia, Institute Director – Institute of Leadership and Organisation Development, Singapore Civil Service College, Singapore Government *"This could be the best text for OD's future, first it brings OD and HR together, which is seriously needed in this era of complex change. Second, it emphasizes the importance of developing both effectiveness and health in organizations, which was part of how the founders of the field created it. Third, the intervention discussion in Chapter 5 is so clear, grounded and practical and the best version of this concept. Fourth, it brings comparisons into focus from traditional OD to the less linear and less 'planned' complex, rapid change world. It is also well-researched and loaded with practice implications for the OD and HR fields." * David W. Jamieson, Ph.D, Editor-in Chief, Organisation Development Review *"This is my only go to book to guide me through all phases of large complex change programmes. It is as valuable as it wise and immediately applicable to real work. I have seen first-hand the tangible benefits by applying what is in this book." * Laurence Fitt Vice President, GSK *"As the unprecedented situations of recent years become the new normal, practitioners in the transformation business are looking for vital tools to help them with the task. With its coherent approach towards OD, this book will be an ideal aid. It will inspire students and practitioners who want to become transformative leaders. Its caring and supportive messages will help them and their clients navigate through the many challenges they may encounter as they bring about change. As a Vice President of IODA (International Organization Development Association and the OD Association in Japan), I know this book will inspire our members and other readers a real love for OD and courage to make the journey of change itself." * Ken Nishikawa, Konan University Center for Education in General Studies *"Organization development is needed now more than ever, and professionals in the HR function need to understand how OD works. In this practitioner-friendly book, Mee-Yan and Linda make the most of their broad experience to build out the necessary competencies and promote sustainable organization change." * Chris Worley, Research Professor of Management, Pepperdine Graziadio School of Business *Table of Contents Section - ONE: A practitioner’s guide for Organization Development; Section - Section 1: OD history and theory overview; Section - 01: What is OD? Its brief history; Section - 02: Theories and practices of OD: a theory overview; Section - Section 2: OD cycle of work; Section - 03: Theories and practices of OD - the OD cycle and the entry and contracting phase; Section - 04: Theories and practices of OD - the diagnostic phase; Section - 05: Theories and practices of OD - the intervention phase; Section - 06: Theories and practices of OD - the evaluation phase; Section - Section 3: OD and change; Section - 07: Living at the edge of chaos and change; Section - 08: Back-room and front-room change matters; Section - 09: Can behavioural change be made easy?; Section - Section 4: The Organization Development practitioner; Section - 10: The Organization Development practitioner; Section - 11: Power and politics in Organization Development; Section - Section 5: Additional thoughts; Section - 12: What is an organization? What is organization health?; Section - 13: How to build up your presence and impact on organization life; Section - TWO: HR in relation to OD: theory and practice; Section - 14: HR in relation to OD; Section - 15: Organization Design; Section - 16: Transformation and culture change; Section - 17: Building organizational agility and resilience; Section - 18: A culture conducive to innovation and learning; Section - 19: Building the context for employee engagement; Section - 20: Developing effective leadership; Section - 21: Postscript – towards a better tomorrow; Section - 22: References and further reading; Section - 23: Index

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Book SynopsisThe New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process.With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.Table of ContentsSection - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries—Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors

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Book SynopsisThe Wall Street Journal Top Ten BestsellerGrowth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' – Seth Godin, author of LinchpinTiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how:* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.Table of ContentsUnit - Path 1: Customer Experience Chapter - 1.1: Sephora: A Beautiful Experience Chapter - 1.2: Shake Shack: Radical Hospitality Chapter - 1.3: Starbucks: Losing the Soul of the Past Unit - Path 2: Customer Base Penetration Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar Chapter - 2.2: McDonald’s: Ready, Set, Breakfast Chapter - 2.3: Sears: Uprooting Retail Unit - Path 3: Market Acceleration Chapter - 3.1: Under Armour: Sweaty T-Shirts Chapter - 3.2: The Honest Company: Better Living Through Chemistry Chapter - 3.3: Mattel: Toys Will Be Toys Unit - Path 4: Product Expansion Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ) Chapter - 4.2: John Deere: And the “Beet” Goes On Chapter - 4.3: Blockbuster: “Be Kind, Please Don’t Unwind Our Business” Unit - Path 5: Customer and Product Diversification Chapter - 5.1: Marvel: Superhero Saves the Day Chapter - 5.2: PayPal: Banking on the Future Chapter - 5.3: LEGO: Coming Apart, Brick by Brick Unit - Path 6: Optimize Sales Chapter - 6.1: Salesforce: Four Men and Two Dogs Chapter - 6.2: Walmart: The Ultimate Retail Matchup Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason Unit - Path 7: Churn Chapter - 7.1: Spotify: Winning Playlist Chapter - 7.2: Netflix: Twenty Years Old (and Counting) Chapter - 7.3: Blue Apron: Too Much on the Plate Unit - Path 8: Partnerships Chapter - 8.1: GoPro: Adrenaline Junkies Chapter - 8.2: Airlines: The Friendly Skies Chapter - 8.3: Apple: Killing Me Swiftly Unit - Path 9: Co-opetition Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces Chapter - 9.2: Wintel: Attack of the Clones Chapter - 9.3: Cisco-VMware-EMC: Better Together? Unit - Path 10: Unconventional Strategies Chapter - 10.1: TOMS Shoes: Heart and Sole Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose Chapter - 11: Knowing When to Jump Chapter - 12: Amazon Case Study: Staying in Day One

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Book SynopsisBased on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble.Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters.In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer.

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Book SynopsisThe agency market isn't oversupplied, it's just under-differentiated. A five-part manifesto for lasting change, Market of One describes how to create a future-proofed, high margin agency business. By breaking the unwritten rules of positioning, culture and sales, you can inspire your people, attract your ideal clients and be the envy of your competitors. Consultant, executive coach and speaker, Marketing Week columnist and CEO of Co:definery, Robin Bonn combines his customary wisdom and humour to inspire agency leaders to transform from embattled and exhausted, to empowered and fulfilled. This step-by-step guide is essential reading for the leaders of agencies of all sizes, disciplines and geographies. It's your opportunity to take responsibility for the future of your business, its performance and your people.

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Book SynopsisThe ebook edition of this title is Open Access and freely available to read online. The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges. While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance. The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.Table of ContentsChapter 1. Creating a sustainable competitive position through ethical behaviour; Pervez N. Ghauri, Ulf Elg, and Sara Melén Hånell PART ONE: EXPLORING SUSTAINABILITY AND ETHICS Chapter 2. Towards a global sustainability approach: Challenges and opportunities for multinationals; Ulf Elg and Pervez N. Ghauri Chapter 3. Corporate fashion and circular economy – How to manage ethical challenges in marketing of B2B textiles; Sönnich Dahl Sönnichsen Chapter 4. Global waste crisis and the role of innovations by global corporations; Shasha Zhao, Sarah Ku, and John Dilyard Chapter 5. Sustainability as the source of competitive advantage. How sustainable is it?; Veronika Tarnovskaya PART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUES Chapter 6. Multinationals with a proactive CSR approach; Sara Melén Hånell, Daniel Tolstoy, and Veronika Tarnovskaya Chapter 7. Ethical leadership in sustainable development: H&M and water management; Daniel Tolstoy, Sara Melén Hånell, and Veronika Tarnovskaya Chapter 8. Swedish multinationals and sustainable innovations for transformation: The doughnut model; Saad Ghauri Chapter 9. When institutional logics collide: How international firms navigate sustainability values in global markets; Annette Cerne and Ulf Elg PART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLD Chapter 10. Panafrica: meeting the SDGs through a circular business model; Noémie Dominguez Chapter 11. Sustainability and resilience in the Extended Value Chain: The Case of STMicroelectronics; Federica Sacco and Giovanna Magnani Chapter 12. Does a sustainable orientation affect global consumers’ relationships with international online brands?; Todd Drennan, Emilia Rovira Nordman, and Aswo Safari Chapter 13. The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage; Fredrik N G Andersson and Susanne Arvidsson

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Book SynopsisWhat makes some organizationsong-lasting? How come some chart a new course which othersike to follow? Does this characterize them as business institutions'' rather than merely good companies''? How do two businesseaders with radically different management styles embed values and practices into the sinews of a corporation through their thoughts and actions? These are some vital questions for India''s economic growth that find resonance in the incredible journey of India''sargest software exporter, Tata Consultancy Services (TCS). The narrative relives the highs andows in theife of this multibillion-dollar enterprise, as seen through the eyes of its architectsFaqir Chand Kohli (96), the founder, and his successor, S. Ramadorai (75). Between them, they spent 40 years making TCS an admirable industryeader and a corporation with agility, innovation and scale. Based on interviews with Kohli and Ramadorai, the authors provide an insider''s account of their grand vision of igniting India''s IT revolution. From the evolution of the offshoring model to harnessing the enormous opportunity offered by the Y2K problem, they offer rare insights into a company that they built, brick by brick. How TCS Built an Industry for India is the first book in the series, Shapers of Business Institutions, and is a unique blend of a must-read business biography and a management classic.

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Book SynopsisIn the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. Covering every aspect of the HR function from people processes, ways of working and HR services to organization design, operating models and HR teams, Agile HR is an essential guide for all HR practitioners wanting to make their HR practices agile and drive business performance but don't know where to start. As well as guidance on how to deal with resistance, manage a backlog and deal with constraints, there is also invaluable guidance on how HR can prioritize effectively and assess which activities to pursue, which to develop, which to rework and which to abandon in order to achieve continuous business improvement. Supported by case studies from organizations who have seen the benefits of an agile approach to HR including Sky Betting & Gaming and MUJI, this is critical reading for all HR professionals in organizations of any size needing to adopt fast, flexible and evolving agile approaches to effectively compete in the new world of work.Trade Review"Powerful and complete. Hellström and Dank are speakers for our times. HR in Silicon Valley, or SpaceX, is nothing like company policies from any textbook, or any book, until now. Finally, Hellström and Dank guide us through nurturing an ever-evolving, lightning quick business that can keep up with tech giants, global shifts, and the chain of firsts required to get us to Mars and beyond, address climate change, be the next Google, and establish equitable psychological safety in an exhilarating, uplifting, profitable place to work." * Joe Justice, Agile Business Innovator *"Introducing scientific thinking when evolving our next-gen organizations, is a gain not only to HR, but to everyone touched by them. This is more than a book, this is a mindset leap." * Mattias Skarin, Enterprise Agile Coach, Crisp *"Dank and Hellström have distilled years of Agile HR knowledge and experience into one practical book. This is the toolkit every HR professional of the 21st century needs. I wish I had this book years ago." * Tracey Waters, Director of People Experience *"A great book by the pioneers of agile HR, Dank and Hellström! They were able to capture their passion in this book, and I am sure many readers will be eager to follow their guidance." * Tom Haak, Director, HR Trend Institute *"Agile HR takes you from the sticky status quo to the future of work. It's a full toolkit, that's pleasantly practical, relatable and relevant. This is a must-read for anyone who is passionate about HR." * Arne-Christian van der Tang, Chief Human Resources Officer, TomTom *"To see this book in print brings me more joy than I can fully express. The Agile HR movement has been growing organically for some years now and the more HR professionals and organizations can get onboard and inspired by this way of working, the more successful businesses will become. This is the book anyone curious about the Agile philosophy needs to read. It's also for anyone that's already taken a leap of faith to leave behind old hierarchical and traditional business approaches for something more effective, by providing inspiration on how to create a culture where the Agile mindset is lived and breathed by all. Once you start on an Agile journey you never go back." * Nebel Crowhurst, People & Culture Director and early Agile HR Adopter *"This book may become the foundational text for Agile in HR. It provides solid advice all the way through, accurate on Agile and HR, and easy to approach without prior experience in Agile. And while becoming an expert takes time and practice, this book will ease the process a lot, by connecting the dots to a coherent whole." * Petri Heiramo, Certified Scrum Trainer, Agile Enterprise Coach *"Never has the HR profession had such an opportunity to transform our workplaces and this is an essential read for anyone who has been looking for a better, more human way than traditional, legacy approaches. Natal and Riina provide inspiration along with practical tools and techniques to give everyone the confidence to take the next step on their Agile HR adventure!" * Charlotte Goulding, Director of People at Infinity Works *"This book should be mandatory reading for all HR professionals. Written by true experts in Agile who know exactly how to explain key concepts and facts in a way that makes them easy to apply in a commercial environment, this book will elevate your HR practice and will turn you into a raving fan of Agile HR. This book is a true game changer!" * Karen Beaven, Director - PXI, The Creative HR Agency *"This book brings the best of Scrum into People Operations." * Jeff Sutherland,Founder and Chairman, Scrum, Inc *Table of Contents Chapter - 01: Introduction; Section - ONE: An introduction to the Agile Mindset; Section - 02: Why Agile?; Chapter - 03: The Agile Mindset; Chapter - 04: Design thinking for Agile Teams; Chapter - 05: Agile ways of working; Chapter - 06: Scrum & Kanban; Section - TWO: Agile for HR Toolkit; Chapter - 07: Introduction; Chapter - 08: Agile for HR Toolkit: Value and Prioritisation; Chapter - 09: Agile for HR Toolkit: Co-creation; Chapter - 10: Agile for HR Toolkit: Agile Teams & Operational Models in HR; Chapter - 11: Agile for HR Toolkit: Thinking Like a Scientist; Chapter - 12: Agile for HR Toolkit: Continuous Improvement; Section - THREE: HR for Agile; Chapter - 13: Introduction; Chapter - 14: Co-creating the Agile Vision; Chapter - 15: Agile Organisational Design; Chapter - 16: HR’s role in Agile Transformation; Chapter - 17: Agile HR Products and Services; Section - FOUR: Conclusion; Chapter - 18: Conclusion

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Book SynopsisThe bottom line is no longer a number. Business can be a force for good, although many companies aren't built to make it that right now. Becoming a more competitive business that is also better for the world is simpler than you might think. It's already happening across the globe. Drawing on stories from fields as diverse as human rights in Syria, the UK prison system, Brazilian psychiatric care, architecture and business, Return on Humanity provides inspiring learnings and practical strategies that prove a more human approach to leadership and business will give us all a better future. Philippa White is a global thought leader, social innovator and the Founder and CEO of UK-based company TIE. For over 20 years she has been dedicated to unlocking the potential of corporate leaders and their companies by igniting the power of a people-first approach to business.

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Book SynopsisIan Cooper is one of Europe's most experienced business development consultants, presenters and skills trainers. He is also one of the world's leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful entrepreneur in his own right having started, developed and run several business ventures. An experienced author, Ian has written and contributed to over 10 books, on a range of topics.   http://www.iancooperfinancialtimesguidetobusinessdevelopmentbook.com/Trade Review “The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for any business wishing to grow and develop. Ian Cooper has a phenomenal understanding of the importance of delivering world class service to your clients and customers. I will encourage all members of the 360 legal group to purchase and treat this as their mantra!"Viv Williams, CEO 360 Legal Group “We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book, The Financial Times Guide To Business Development is almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”. Martyn Morgan, Managing Partner, QualitySolicitors Talbots “This simple no nonsense approach to business development and practical advice regarding customer service provides a recipe for success for any business regardless of size.” Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited "It is worth getting this book for the 21 common sense business development truths alone. Painfully brutal in places, these truths should serve as a much needed wake up call, and I have never met a business that wouldn't benefit from applying them honestly to their situation. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power." Steve Pipe FCA, author of "The UK's best accountancy practices" and "Stress proof your business and your life" and former UK Entrepreneur of the Year "I thought I knew business development inside out. Then I read this witty, informative and practical book, and realised how much I didn't know. If you have a business that needs a boost, then it shows how anyone can become a ninja at business development". Heather Townsend, Author of 'The Financial Times Guide To Business Networking' "The Financial Times Guide To Business Development is thoroughly readable and no nonsense with immediately usable advice on every page. It is classic Ian Cooper ... clear, concise and common sense". Chris Spencer, General Counsel, EMIS Group plc “This book serves as a salient reminder that your business is failing if it doesn’t treat the customer as king in all it does. Packed with amusing anecdotes and practical tips, everyone in business would benefit from the lessons it provides. I challenge anyone to read this book and not find at least one area they can improve". Craig Holt, Chief Executive, QualitySolicitors “Ian Cooper's book is packed with jaw-dropping anecdotes of opportunities lost and custom going begging because suppliers of goods and services have forgotten who their customers are and what they actually want? Ian does not preach or hector but his insights into how business is getting it wrong are delivered with his usual gentle humour". Len Tingle, BBC Political Editor - Yorkshire, veteran BBC broadcaster / writer on business issues. "Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper's knowledgable and no nonsense approach".Brett Dennis - Marketing strategist for Every1. “Ian CoTable of ContentsContents List Introduction Chapter 1 - The 21 Common Sense Business Development Truths 1. Focus On Converting Leads, Not Just Generating Leads 2. Exceed Customer Expectations 3. Speak To Potential Customers And Clients … And Speak To Them Nicely 4. Be Open For Business 5. Don’t Let Your Administration Get In The Way 6. There’s No Job More Important Than Helping Customers or Clients Part With Their Cash 7. Don’t Let Technology Get In The Way 8. Quality And Word Of Mouth Counts For Everything 9. Actively Strive For Consistency 10. Recruitment Is Part Of Business Development 11. Keep In Touch With Your Existing Customers And Clients 12. Master Social Online Media 13. Test Your Ideas, Concepts And Prices 14. Plan, But Keep Things Simple 15. Take Complaints Seriously 16. Make Your Customer Or Client Environment Appropriate 17. Train Your People To Spot Opportunities 18. Get Out Of Your Office Or Premises And Mix And Mingle 19. Find A Niche And Specialise 20. Model What Works Best 21. Be Squeaky Clean Chapter 2 - Asking The Right Business Questions: A Toolkit For Business Development The 5 Impact Questions The 100 Business Development Questions Chapter 3 - The 20 Business Development Pricing Tools, Truths And Techniques 1. Winning Business Is Not The Most Important Thing – Being Profitable Is. 2. Price Is A Communications Issue, Not A Financial Or Accounting One. 3. Focus On Value And Service And Not Just Price. 4. Bundle In And Include As Much As You Can. 5. Unbundle And Charge Things Separately. 6. Don’t Fall Into The Price Trap. 7. Consider Increasing Your Prices. 8. Use Division And Comparison. 9. Get Others To Justify Your Prices. 10. Price With Guarantees. 11. Price For Specialisation. 12. Price For Profile And Experience. 13. Price Based On Feedback And Testing. 14. Price For Prestige. 15. Price For Know-How. 16. Price With The Competition In Mind. 17. If You Must Have A Loss Leader, Make It Count. 18. Consider Special Deals, Promotions, Sales And Discounts. 19. Price For Easy Payment. 20. Pricing With Magic Numbers. Chapter 4 – Introducing The Business Development Priorities Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. Priority 2 – Develop More Business From Existing Customers And Clients. Priority 3 – Externalise Business Development Efforts To Generate New Opportunities, Leads And Enquiries. Chapter 5 - Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. The 10 Commandments Of Converting Leads And Enquiries. The 5 Step Conversion System. Chapter 6 - Priority 2 – Develop More Business From Existing Customers And Clients. The Five Golden Rules: Golden Rule 1 – Know Your Customers And Clients. Golden Rule 2 &

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Book SynopsisJoey Price is CEO of Jumpstart HR where he works with companies to accomplish their strategic business aims and enhance employee experience. He leads a team of HR professionals who provide award-winning HR, Recruiting, Payroll and Learning & Development Solutions to local businesses and multinational firms. Based in Maryland, USA, he is an international HR keynote speaker, advisory board member, thought leader and TEDx speaker.

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Book SynopsisPower, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produce the jewel in world rugby's crown? In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked? Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.

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Book SynopsisWhy, in the '90s, did business flourish in California's Silicon Valley but decline along Route 128 in Massachusetts? The answer, Saxenian suggests, has to do with the fact that Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations.Trade ReviewThis is scholarship at its best—thoroughly researched, elegantly written, a compelling story that’s relevant to business executives and policymakers everywhere. -- John Case * Boston Globe *The best book I’ve seen at analyzing the secrets of Silicon Valley’s success. And it shows why the valley’s future remains bright even though costs are high. -- James J. Mitchell * San Jose Mercury News *Saxenian’s findings are important because they highlight the fundamental organizational practices behind California’s economic successes in several key sectors, a reality dangerously ignored by many of the state’s political and business leaders. -- David Friedman * Los Angeles Times *A welcome addition to the growing literature on American high technology, offering fresh insights in a thorough…account of the economic and technological evolution of America’s premier high-technology regions. -- Richard Florida * Science *Regional Advantage is an impressive demonstration of why new technologies and new markets both create and are driven by new business models and corporate structures. -- Michael Stern * San Francisco Chronicle *Over the past decade, however, there has been a growing interest in the role which territory (in the form of regions, industrial districts, or innovative milieux) plays in fostering technical change and industrial innovation… One of the many virtues of this book is the way it penetrates beneath these superficial similarities, exposing a more complex, more telling set of differences which help to explain the very different fortunes of these regions in recent years… What we have here is a well-researched, elegantly written, and provocative book on a subject which should engage a wide array of disciplines, especially those with an interest in innovation and regional development. -- Kevin Morgan * Research Review *Table of ContentsPrologue Introduction: Local Industrial Systems 1. Genesis: Universities, Military Spending, and Entrepreneurs 2. Silicon Valley: Competition and Community 3. Route 128: Independence and Hierarchy 4. Betting on a Product 5. Running with Technology 6. Inside Out: Blurring Firms' Boundaries Conclusion: Protean Places Notes Historical Data Definitions and Data Sources Acknowledgments Index

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Book SynopsisRupert Morrison is an industry leader and entrepreneur in data-driven business. He is the founder and CEO of Arahi and was previously the CEO and co-founder of Concentra Analytics. Based in London, UK, he is also an international conference speaker and industry writer, whose contributions have featured in Forbes, HR Director and Personnel Today. He is the author of Organizational Planning and Analysis, also published by Kogan Page.Trade Review"You've certainly heard the term 'digital transformation'. Yet being more 'digital' or collecting more data won't get you very far if there aren't methods and tools to better inform the management process. Data Driven Organization Design 2nd Edition renews its focus on the most important asset of any organization: its people. It covers everything you need to easily master the concepts, leverage the data, communicate effectively, and successfully make the positive changes necessary to adopt a data-driven organization design." * Stéphane Hamel, Academic Advisor, Faculty of Business Administration, Laval University *"As technology continues to automate work and radically change business models, organization design has become one of the biggest issues on the minds of CEOs. Rupert's book Data-Driven Organization Design is a comprehensive bible on this important topic, and I recommend it for all HR and business leaders." * Josh Bersin, Global Industry Analyst *"We live in a constantly changing world. The pace of change is just going to increase and is now a constant that we all need to live and work with. To be successful in this environment, businesses need to be able to adapt their own operating model, organization design and people strategy not only to respond to these changes, but to pre-empt them. Key to being able to do this is having access to live data that can help inform the changes that could be made, quickly identify the business benefit of doing so and equally the implications of not doing them. An organization then needs the tools and the culture to make the required changes at pace, taking into consideration the people impact. This book is a must-read for those looking to enhance their business (and people) performance." * Annette Andrews, Interim Group Chief People Officer, Impellam Group *"Anyone leading or planning to lead a large business, or who has led a large business in the past does eventually learn how vital to an organization it is to have clear strategy, role design and accountabilities. Rupert connects theory and practice in an accessible way. He has a unique perspective having been a student of the theory, and crucially, having lived through the practice. More important than culture, strategy, finance or marketing, is the way in which senior management in a business structure, plan, organize and effectively manage their most valuable asset, their colleagues." * Ian Kantor, Founder of Investec *"Ever wondered about how to approach designing an organization to get the right people in the right place with the right skills doing the right work in the right way? If so then this richly informative book is for you. With high energy, infectious enthusiasm and vast knowledge, Rupert Morrison shows how good data, thoughtful analysis of it, and careful implementation of the insights it yields, provide the bedrock for design success." * Naomi Stanford, Organization Design Author and Consultant *"Brilliant. There's a well-thumbed copy of the first edition of Data-Driven Organization Design on my bookshelf, and this timely update by one of the genuine thought leaders in our field provides a masterful template for HR leaders looking to drive innovation and value to their business. If you are looking to turn organizational design theory into practice - and align it to data - then this is the book for you." * David Green, co-author of Excellence in People Analytics, Managing Partner at Insight222 and host of the Digital HR Leaders Podcast *"Every organization has a Financial Planning & Analysis capability. Until Data Driven Organization Design, I had found it impossible to get ahead of the ever-changing organization. The concepts, practices, and visualizations in this book convinced me that organizational planning is possible and that we can analyze, design, and plan organizations to meet their objectives." * Ana Coronel, VP Organization, Transformation & Global Services at IGT *"In a world filled with uncertainty, Data-Driven Organization Design is a welcome resource for HR executives who care about building the right organizational structure to compete and win. Rupert offers a framework for identifying the real challenges in organizations, gives clarity to the ambiguity of aligning human behaviour, and lays out solutions that are both actionable and measurable. If you feel like your business has stagnated or your people are not bringing their best thinking to work, this book will give you new insights to reimagine your organizational structure in a way that allows it to evolve with market conditions, adapt with new talent and ideas, and ultimately thrive - a goal on every CEO's wish list." * Beau River, Partner at Vantage Leadership Consulting and Adjunct Lecturer at Northwestern University’s Masters of Science in Learning and Organizational Change *"It is about time we shift our thinking from static organization structures to dynamic systems. A must-read if you are looking for a practical guide to understand how different parts of the organization continuously confluence together to drive business outcomes." * Shradha Prakash, VP, Future of Work, Org Design and Talent Enablement at Prudential Financial *"This book is the compendium of exceptional ideas with impact. By connecting the six components of an organization with data, organizations will continue to deliver value to all stakeholders. Thorough, timely, and relevant!" * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, the RBL Group *Table of Contents Section - ONE: Introduction; Chapter - 01: Data driven organization design; Chapter - 02: Challenges; Chapter - 03: Foundations and core concepts; Section - TWO: Macro design; Chapter - 04: Strategy articulation and design criteria; Chapter - 05: Structural options and business case; Section - THREE: Micro design; Chapter - 06: The data goldmine; Chapter - 07: Objectives management; Chapter - 08: Fixed process design; Chapter - 09: Dynamic process design; Chapter - 10: Competency management; Chapter - 11: Rightsizing; Section - FOUR: Making it real; Chapter - 12: Common traps; Chapter - 13: How will it work in practice (HOWWIP)?; Chapter - 14: Implementation; Chapter - 15: Workforce planning; Chapter - 16: Talent management, succession development and planning; Chapter - 17: Organizational getting things done; Chapter - 18: Sustaining the edge

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Book SynopsisKaren Beaven is an executive coach and the founder of the HR Entrepreneur's Network. She has operated at HR Director level for a number of years at companies including River Island and AllSaints, and has been ranked as one of the most influential HR practitioners by HR Magazine in 2016 and 2017. She was also recognised as HR Director of the year in 2015 and has been listed as a Global HR superstar by HRO Today.Trade Review"Karen has an obvious passion for and commitment to the HR profession. This book does a wonderful job of chronicling her HR journey and sharing her narrative. Her insights will be helpful as a guide to other HR professionals who want to make a difference." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan & Partner, The RBL Group *"What Karen Beaven has created is the missing link between individual, professional, organisational and business perspectives, on the key role HR professionals can have in the fabled future of work. Packed full of quotes, references, exercises and real-life stories, this is the go-to book for those serious about their impact in the work they do, that might now be called HR Strategy. Reset and reinvent HR? You bet..!" * Perry Timms, Chief Energy Officer, PTHR #5 HR Most Influential Thinker 2018 *"This is a practical guide for HR professionals seeking to create performance-enhancing HR led by commercial goals. It is all the more powerful coming from an award-winning HRD who has been there and done it, experiencing the ups and downs and building resilience with humility and learning. A most useful handbook to progress your HR career and achieve more." * Darren Hockaday - HR Director, Gatwick Airport *"This is a must-read book, whether you are an experienced HR professional or a novice at the start of your career. It is an indispensable guide to understanding the world of work and adding strategic value by challenging you to rethink your understanding of HR. The future is really is all about the People Experience and awareness of self, business, industry and profession." * Shakil Butt, HR Hero, HR and Leadership Consultant *"This much-needed and easy-to-read book provides a fantastic guide for today's HR professional. It is a great combination of education into modern practice and terminology blended with practical advice and encouragement for how to navigate the shifting commercial landscapes that we all face." * Kim Atherton - Chief People Officer, OVO Energy and CEO, Just3Things *"Finally, a professional self-help book for HR practitioners from the 'Bouncebackability' Queen herself! As an avid fan of Karen's PX vision, I look forward to a future HR profession full of human-centric and business focused practitioners, closely collaborating with their people and leaders to build commercially successful and sustainable organisations. As Karen states - 'To be inspirational, you must first be inspired', and this book will do that for you." * Natal Dank - Chief HR Agilist at Southern Blue Consulting and co-founder of the Agile HR Community *"In a world where HR has to be as creative, agile and future-focused as any other part of the business, this book shows not only how important this is but how to make it possible. It will be the go-to resource for all my HR coachees who are looking to make their mark in business." * Paul Deeprose, Founder of The Career Gym *"This book is a massive gift not just to HR leaders but to all leaders. Karen turns fundamental concepts into extremely practical steps but most of all she conveys all of her experiences and recommendations in a truly human way. After reading this book you will look after yourself and your people differently and you will be totally confident that you are adding additional value to your organization." * David Frost, Organisational Development Director at Total Produce plc *"An excellent handbook for anyone with HR or line management responsibilities, putting the employee experience at the forefront. The chapters are well researched, providing snackable information with sections on how your thinking will be changed, toolkit essentials and reflection questions." * Julie Merritt, General Manager *"This is an inspirational guide written by a been there, seen it, done it industry specialist who knows what she is talking about and is not afraid to explain it. By learning about staff, the benefits of a personal network, the industry you work in and your aspirations, the reader can grow into a passionate leader and guide a business to become a driving force in their field." * Stu Walker, Managing Director - Integrated Sales & Marketing Solutions *"The book is a clear call to HR professionals to continue developing themselves, encourages reflection on the profession and its responsibilities, and the skills needed to succeed in Human Resources - along with guidance on how to develop them. It's great to see a book on HR stepping out of our traditional task and priorities and considering the wider organization, industry and future trends. This book is a true toolkit for the HR professional - a 'how to' guide on how to be great at what we do - whilst also encouraging us to step outside of our comfort zone." * Gemma Dale, Co-founder, The Work Consultancy *Table of Contents Section - ONE: Know your self; Chapter - 01: Continuous personal development; Chapter - 02: Drive and passion; Chapter - 03: Comfort zone; Chapter - 04: Interpersonal skills; Chapter - 05: Bravery; Chapter - 06: Your personal network; Chapter - 07: Inspirational leadership; Section - TWO: Know your business; Chapter - 08: Product; Chapter - 09: People; Chapter - 10: Productivity; Chapter - 11: Annual results; Chapter - 12: Commercial focus; Chapter - 13: Markets and channels; Chapter - 14: Technology; Chapter - 15: Culture; Chapter - 16: Purpose; Section - THREE: Know your industry; Chapter - 17: Competition; Chapter - 18: Business environment; Chapter - 19: Rules and regulations; Chapter - 20: Trends and forecasting; Chapter - 21: Where's the talent?; Chapter - 22: Workforce planning; Chapter - 23: Resources; Section - FOUR: Know your profession; Chapter - 24: Professional accreditation; Chapter - 25: Responsibilities; Chapter - 26: Advisory bodies; Chapter - 27: Career framework; Chapter - 28: Professional development; Chapter - 29: The development of the industry; Chapter - 30: The future of work

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Book SynopsisBy examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

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Book SynopsisToday, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of complacency.

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Book SynopsisJon Edge Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company Edgey Ideas' in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift.     Andy Milligan Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand's South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.Table of ContentsTable of Contents Introduction: So do we really need another book about branding? What this book is all about, why we’ve written it and how to read it for maximum effect Chapter 1: Why you should jump on the brandwagon. The value of brands How branding has become the battleground for businesses, why they are the best ways of making money for companies and why despite this there is so little understanding of them. What characterises a great brand. And what doesn’t. Chapter 2: Strategy Schmategy. How to develop your brand strategy Everyone has a different definition of what strategy is. This chapter tells you exactly what brand strategy is and what it isn’t and why it’s different from business strategies, creative strategies, media strategies and any other strategy you care to mention. It will tell you the 5 questions you need to ask to ensure you have a good strategy and will tell you how to avoid convoluted and theoretical brand models with ridiculous names – remember all brand onions end in tears Case study: Orange, Red Bull Chapter 3: The house that brand built. Why you need brand architecture. How many brands do I need? What’s the difference between a brand, a sub-brand and a product name? How do I stop people creating logos and names for every initiative my company thinks of? These and many more questions will be answered in Chapter 3. It tells you where you should spend your money – how not to confuse an exciting marketing fad with a long-term profitable brand and what do say to a consultant who asks you if your master brand is the hero brand when it’s the range brand from a sub-brand (answer: ‘you’re fired’!) Case study: BMW, Unilever Chapter 4: Apples and Oranges™. How to create a great brand identity Branding is a disciplined process requiring strategic, creative, linguistic and legal skills; it is not about fiddling around with fancy logos and ads. Here’s how to: - create a brand name - build a brand identity - understand the difference between brand identity and advertising - tell people why and how not to f**k with the logo Case study: Orange Chapter 5: It’s not what you say, it’s what you do. Managing the customer experience People in branding obsess about logos and ads. DOH! Brands are built through what you deliver to customers (your advertising is merely part of that experience). Here are the 7 key lessons you need to bear in mind to design an experience that will delight customers. Case study: M&S Chapter 6: What’s the point of testing it? How to use research Research is a dangerous word in brand building. Too much of the wrong sort is done at the wrong time and with the wrong interpretations put on it. This chapter tells you what you should research and what you shouldn’t, when and when not to research and what kind of research is needed for what part of the brand building process. It also tells you when to ignore research and the key questions you need to ask to ensure you have the right research. Case study: Pantene, Chanel Chapter 7: Pony tails, bow ties and lunch at The Ivy…How to manage the agency boys and girls and suppliers The modern business executive is faced by a bewildering array of agencies, consultants, creative hotshops, media houses, digital specialists, brand experience gurus etc– they all want to get their hands on your budget and most of them want the credit for your success. So here

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisYou may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy. There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to: Discover your idea and ensure it will be profitable,Build an audience,Package your knowledge into a highly desirable digital product,Sell online in an authentic and ethical way,Leverage simple online tools to market your product, andAutomate the entire process so that income flows to you even when you’re not working. Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis is the first book to provide a systematic treatment of the economics of antitrust (or competition policy) in a global context. It draws on the literature of industrial organisation and on original analyses to deal with such important issues as cartels, joint-ventures, mergers, vertical contracts, predatory pricing, exclusionary practices, and price discrimination, and to formulate policy implications on these issues. The interaction between theory and practice is one of the main features of the book, which contains frequent references to competition policy cases and a few fully developed case studies. The treatment is written to appeal to practitioners and students, to lawyers and economists. It is not only a textbook in economics for first year graduate or advanced undergraduate courses, but also a book for all those who wish to understand competition issues in a clear and rigorous way. Exercises and some solved problems are provided.Trade Review'Motta brings together today's economic theory with important cases from both sides of the Atlantic. It will be a valuable resource for students and practitioners, and I look forward to using it in classes.' Joseph Farrell, University of California, Berkeley'Massimo Motta has filled a major lacuna by providing a comprehensive treatment of the modern theory of antitrust/competition policy. He masterfully blends theory and E.U. cases to produce a treatise that works at both the undergraduate and graduate levels, serves as a valuable resource for working economists, and is readable to many non-economists. In addition, by offering his own judicious views on the state of competition policy, he encourages the reader to go beyond digesting current knowledge and to think critically. A course on U.S. antitrust economics could do no better than to assign this text while complementing it with a collection of U.S. cases.' Joseph Harrington, Johns Hopkins University'This careful treatment of the economics of competition policy, from an expert who has himself made important contributions to the theory, should be an essential reference for anyone working in the field. It fills a real gap in the market, and should be useful to practitioners as well as both advanced undergraduate and graduate students.' Paul Klemperer, Oxford University'In this innovative and thoughtful volume, Massimo Motta brings the new generation of game-theoretic I.O. models to bear on a wonderfully wide ranging set of important recent cases in competition policy. This book will be of great interest, and of lasting value, to students and practitioners alike.' John Sutton, London School of Economics'The book presents a good mix of examples, simple and intuitive explanations and more demanding, formalised models as well as exercises with suggested solutions. The true value of this book lies in its level of detail'. European Competition Law ReviewTable of ContentsPart I. Competition Policy: History, Objectives and the Law: 1. Introduction; 2. Brief history of competition policy; 3. Objectives of competition policy, and other public policies; 4. The main features of European competition law; 5. Exercises; Part II. Market Power and Welfare: Introduction: 6. Overview of the chapter; 7. Allocative efficiency; 8. Productive efficiency; 9. Dynamic efficiency; 10. Public policies and incentives to innovate; 11. Monopoly: will the market fix it all?; 12. Summary and policy conclusions; 13. Exercises; 14. Solutions of exercises; Part III. Market Definition and the Assessment of Market Power: 15. Introduction; 16. Market definition; 17. The assessment of market power; 18. Exercises; Part IV. Collusion and Horizontal Agreements: 19. Introduction; 20. Factors that facilitate collusion; 21. Advanced material; 22. Practice: what should be legal and what illegal?; 23. Joint-ventures and other horizontal agreements; 24. A case of parallel behaviour: wood pulp; 25. Exercises; Part V. Horizontal Mergers: 26. Introduction; 27. Unilateral effects; 28. Pro-collusive effects; 29. A more general model; 30. Merger remedies; 31. Merger policy in the European Union; 32. Case studies; 33. Exercises; Part VI. Vertical Restraints and Vertical Mergers: 34. What are vertical restraints?; 35. Intra-brand competition; 36. Inter-brand competition; 37. Anti-competitive effects: leverage and foreclosure; 38. Conclusions and policy implications; 39. Cases; 40. Exercises; Part VII. Predation, Monopolisation, and Other Abusive Practices: 41. Introduction; 42. Predatory pricing; 43. Non-price monopolisation practices; 44. Price discrimination; 45. US v. Microsoft; 46. Exercises; 47. Solutions of exercises; Part VIII. A Toolkit: Game Theory and Imperfect Competition Models: 48. Introduction; 49. Monopoly; 50. Oligopoly I: market competition in static games; 51. Oligopoly II: dynamic games; 52. Appendix.

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Book SynopsisThe never-before-told inside story of how the Premier League became the wildest, richest, most popular entertainment business on the planet.Trade ReviewA remarkable and astonishing transformation ... detailed with panache * The Sunday Times *Magnificent ... Witty, pacy, thorough, this is a book hard to put down * Mail on Sunday *The most fascinating book ever written about the Premier League * Mundial *Astute ... forensic and impeccably sourced * The Economist *A jaunty journey through the past quarter of a century in English football * The Times *A fascinating book, by two witty and meticulous sports writers * Sunday Times *captures the Premier League's startling and continuing evolution...Robinson and Clegg specialise in access...the scene setting is lively * Financial Times *A shrewd and colourful account of the Premier League's business history * Jonathan Northcroft, Sunday Times *A fascinating and necessary investigation into the forces that led to the creation of the Premier League. Meticulous in its research * Jonathan Wilson, author of Inverting the Pyramid *Clegg and Robinson are expert storytellers in unspooling the narrative of one of Britain's most successful exports, illustrating the creative tensions between owners that made it possible. The work is at once thorough but also readable and entertaining, with protagonists presented as real live characters, rather than faceless suits: a testament to their reporting and writing skills * Gabriele Marcotti *Magnificent . . . a fine job they have done explaining how English football went from moribund national embarrassment to globe-bestriding colossus. Witty, pacy, thorough, this is a book hard to put down. * Mail on Sunday *Richly detailed, remarkably told . . . Clegg and Robinson provide unparalleled access to the people who make the league go * Billy Beane *A vivid portrait ... but also a candid account of the league's imperialist present and likely future ... it's quite an achievement * Tito Football *Brilliant -- Miguel Delaney * Independent *A tale told with much verve and some wit by two experienced sports journalists ... Revelatory * Spectator *Informative and regularly entertains * FourFourTwo *A brilliant book on the business history of the Premier League * Independent *

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Book SynopsisBe inspired to transform your business to change the world.Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism? Do you wish to change the world around you whilst doing what you love?In this book, Gaurav Sinha, world-class businessman and entrepreneur, founder of Insignia in 2003, outlines the economics of empathy for life and for business. He offers actionable solutions to maintaining a successful trade in a changing global landscape where conscience, ethics, and authenticity are high on the agenda.The world is changing, perceptions are shifting, consumers are evolving, and this book will ensure your business keeps up.Trade ReviewGaurav Sinha’s manifesto to rethink business motivated by compassion has the potential to create a more peaceful, just, sustainable and joyful world -- Deepak ChopraThis book is the product of a sharp business brain and a warm, welcoming heart - a powerful combination that will inspire the reader to live a better life at work and play -- Richard Kilgarriff Founder & Editorial Director BookomiReading this book will make you feel a bit better about the world and your business, even before putting Sinha's ideas into practice. * Financial Times *Part memoir, part meditation and musings, Compassion Inc outlines how you can be an “altruistic aesthete”, someone who likes the good stuff but also likes to give back. * Vogue India *

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Chichester, UK, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry. He is also the author of Agile Marketing and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"Agile Transformation has an urgent message for leaders delivered with calm, thoughtfulness and generosity. It's the sort of densely packed book of useful things I like to keep near to my desk, and will end up accumulating a garland of post-its and improvised bookmarkers with scribbled notes like "problem-solving" or "This! Read when in doubt!"." -- Antony Mayfield * CEO, Brilliant Noise *"Neil Perkin's book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading." -- Bruce Daisley * Author, 'Fortitude', and 'Joy of Work' *"Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organiza- tion trying to create their preferred future, this is a must-read!" -- Gerd Leonhard * CEO, The Futures Agency; Author, ‘Technology vs. Humanity’ *"These days every company wants and needs to change but the answers seem cryptic, vague and often biased. As always, Neil Perkin writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all kinds of business can adapt to the modern world." -- Tom Goodwin * Author, 'Digital Darwinism' *"Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex, it can be hard to cut through the noise. Luckily, Neil Perkin has done that brilliantly with this book, offering plenty of actionable insights that any leader can put to immediate use." -- James Haycock * Founder, Planet Native Ventures; Author, ‘Bye Bye Banks?’ *"Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organization." -- Duncan Hammond * VP, Transformation, Warner Music Group *"Agile" and "transformation" aren't just pretty words to say. It's the new way of operating business, and you can't afford to be left behind. You couldn't ask for a better expert guide on the journey than Neil Perkin." -- Scott Brinker * VP, Platform Ecosystem, Hubspot; Author, ‘Hacking Marketing’ *"An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil Perkin's clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation." -- Judy Gibbon * Chairman, Wonderbly *Table of Contents Chapter - 01: A new operating system for a new operating environment; Chapter - 02: The agile business; Chapter - 03: A new agile operating system for business; Chapter - 04: Changing change management; Chapter - 05: Think big; Chapter - 06: Start small; Chapter - 07: Scale fast; Chapter - 08: Reinventing the organization;

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Book SynopsisWINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.Trade Review"In essence, this book is for partners, directors, associates, BD professionals, those working in-house and anyone working in professional services firms who want to win more pitches or manage the process more time and cost effectively. The first edition was a hit and won an award at the 2018 Business Book Awards. And this second edition brings it bang up to date." * David Morley, Former Senior Partner, Allen & Overy, (2008-16); Head of Europe, CDPQ (2021-) *"For too long it has been a case of General Counsel on the one side and private practice lawyers pitching or responding to tenders on the other with a whole load of assumptions and miscommunication in between. This book delves deep to answer the questions that don't get asked early enough in the process if at all, and that, if the parties fully understood and aligned on, would make for enduring and fruitful partnerships." * Alexis Alexander, General Counsel, Liberis *"Pitching is a skill. It is an essential skill for a lawyer. This book will improve pitching skills. Frankly, you would be foolish not to read, assimilate and practice the advice it contains." * Nigel Boardman, Consultant and former partner Slaughter and May *"Strategic tendering or pitching has never been more important - in fact, it has to be the number one focus for firms and BD professionals who really want to make a difference. A wonderfully insightful book written by authors who really do get it." * David McClune, Global Chief Marketing Officer, Hogan Lovells LLP. *"This book is a recommended read for all those involved in competitive pitching in professional services and other markets. Its secret is to provide simple and practical guidance on the essential issues, backed and supported with concrete examples from real people in the real world." * Oliver Brettle Partner, Global Executive Committee Member, White & Case LLP *"This is a very well researched and thoughtful guide for all those involved in the purchasing and provision of legal services. The holistic approach taken is market leading in every respect." * Andrew S Garard, Group General Counsel and Director of Corporate Affairs, Meggitt PLC *"I can't count now many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is. Essential reading for those focused on their businesses, their clients and their own careers. Goes without saying - highly recommended." * Patrick McCann, Director Learning, Linklaters LLP *"This new edition neatly summarises best practice behaviours, is informative and easy to read, packed with useful tools and tips. I think this it is an invaluable read for anyone wanting to win more work in professional services in 2022 and beyond." * Paul Cripps, Associate Partner, Markets and Business Development, EY *Table of Contents Chapter - 01: Introduction; Chapter - 02: To pitch or not to pitch?; Chapter - 03: What does the client want?; Chapter - 04: Diversity; Chapter - 05: Planning to win; Chapter - 06: The procurement predicament; Chapter - 07: Smart pricing; Chapter - 08: Global citizenship; Chapter - 09: Writing success; Chapter - 10: Public sector pitching; Chapter - 11: Presenting to win; Chapter - 12: Following up and post pitch feedback; Chapter - 13: Technology and tools; Chapter - 14: There has to be a better way

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Book SynopsisPeter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.Trade Review"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business." * Daria Steigman, Solo PR Pro *"Hill discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service." * getAbstract, Inc. *Table of Contents Chapter - 00: Introduction; Chapter - 01: Pricing in context; Chapter - 02: Why is pricing so difficult?; Chapter - 03: The remarkable benefits of getting pricing right; Chapter - 04: How most businesses price and why these methods are wrong; Chapter - 05: Understanding value versus cost; Chapter - 06: Packaging for higher prices; Chapter - 07: Customers don’t always want the cheapest; Chapter - 08: Exploding all of the myths about pricing; Chapter - 09: Using guarantees to get increased prices; Chapter - 10: Discounting; Chapter - 11: Presenting the price properly; Chapter - 12: Directional pricing; Chapter - 13: Dealing with the human factor; Chapter - 14: Getting financial clarity; Chapter - 15: Your action plan; Chapter - 16: The final word on pricing for profit

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Book SynopsisLévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial orTrade Review'What has economics to say about skis, shipping, soccer and cereals? A great deal, as Lévêque shows in this addictively appealing book. Lévêque draws on the brilliant insights and evidence that leading economists studying industries and markets have amassed over the past forty years to lay out the various workings of competition in different industries. Falling transport costs, innovation and the digital revolution have transformed the world of industry and commerce. This book may do for industrial organization what Freakonomics did for the economics of the 'Hidden Side of Everything'.' David Newbury, Emeritus Professor and Director of The Energy Policy Research Group (EPRG), University of Cambridge'Through a variety of beautifully crafted and comprehensively documented case-studies, François Lévêque illuminates the theory of market competition and proves wrong all those who claim that economics is a dismal science. Competition's New Clothes is a must-read for anyone interested in the inner workings of modern markets, and an ideal companion book for the teaching of microeconomics, business economics and industrial organization.' Paul Belleflamme, Université catholique de Louvain'An extremely engaging book that teaches almost everything you would want to know about competition and markets through the use of a diverse set of real world 'stories'. Perfect competition, to monopolist competition, to oligopoly, to monopoly, to innovation. Stories about casinos, toys, wine, breakfast cereals, soccer, ride hailing services, and more. The book is hard to put down which is saying something about n book about microeconomics.' Paul L. Joskow, Elizabeth and James Killian Professor of Economics, Emeritus, Massachusetts Institute of TechnologyTable of ContentsIntroduction; Part I. Competition and Market: 1. Three ski lessons for budding economists; 2. Containers conquering the world; 3. Casinos and one-armed bandits; 4. The great game of international gas; 5. The glamorous shipping market; 6. Intermezzo: the Earth is not that flat; Part II. Competition and Differentiation: 7. Coca-Cola versus Pepsi: the war is over; 8. A cruise in a gilded cage; 9. Lego's winning game; 10. Breakfast cereals invading space; 11. Four wine-economics tasting sessions; 12. Intermezzo: no end of differentiation; Part III. Competition and Innovation: 13. Uberizing the razor; 14. Coaches, BlaBlaCar and trains; 15. Apple versus Google, season one; 16. Apple versus Google, season two; 17. Super Mario can die, but like Nintendo he has several lives; 18. Intermezzo, on a theme of disruptive innovation; Part IV. Competition and Redistribution: 19. Bidding for soccer TV rights; 20. For and against fixed retail book prices; 21. Gyms running on empty; 22. Phantom economics at the opera; 23. Uber, or forget about taxis and drivers for a while; 24. Intermezzo on the redistributive effects of competition; Conclusion. The changing face of competition today.

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Book SynopsisAdrian Swinscoe is a customer experience consultant and advisor, and has been growing and developing customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT, The Economist Group and Mowlem, as well as consulting with hundreds of smaller businesses to help them engage with their customers, build their customer retention and improve service.Trade Review“These 68 ideas aren’t effortless. Not at all. They’re effortful. They take work and it’s worth it. Worth it because your lazy competitors are just standing by waiting for you to make a difference.” Seth Godin, Author, The Icarus Deception "An engaging, lively, and intensely practical guide to help put customer experience at the very centre of your business." Nick Chater, Professor of Behavioural Science, Warwick Business School and Co-Founder Decision Technology Ltd "Truly lives up to its title. Packed with powerful, effective easy to implement tips that will transform your business into a genuine customer service champion." Dee Blick, FCIM Chartered Marketer and #1 bestselling marketing author "I love the way this book challenges management fads and lazy thinking and puts people at the heart of making businesses great." Guy Letts, Founder & CEO, CustomerSure "Full of practical ideas that show you how to transform your business by standing in your customer's shoes. Adrian has given us a road map, now we need to act on it." Bernadette Jiwa, Brand Story Strategist and Bestselling Author “Adrian writes in a highly accessible and conversational manner that draws the reader in. The book has a clear focus on what it takes to deeply understand and continuously improve the customer journey experience. Ideas are well presented as being both challenging as well as opportunities to drive customer satisfaction. The ‘How to Use’ and ‘Insight in Action’ sections are highly practical and this encourages the reader to take away ideas and apply them to real life situations. A handbook to dip in to for inspiration, it also is a potent reminder of just how important the small things as much as the big strategic initiatives”. Beverly Landais, FCMI FCIM, Marketing and Business Development Director, Saunderson House - Wealth Management "Finally! Adrian Swinscoe delivers a book jam packed with 68 actionable concepts to increase both the customer experience and the employee experience. Beyond just theory, this book will benefit any business leader who wants to move the needle on customer service." Kevin Kruse, New York Times bestselling author of Employee Engagement 2.0 “As the informed and connected realm heightens every business’ challenge to win and sustain customer share of mind, mastering customer experience emerges as the key lever. How to Wow offers a compendium of techniques deeply grounded in today’s digital context. Consider culling a selection to fit your constituency or better yet, synthesizing the whole into a timeless fabric that forms the core of success for any endeavor.” Charlie Peters, Senior Executive Vice President, Emerson “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth” Keith Lewis, COO, Matchtech Group plcTable of ContentsPublisher's acknowledgements About the author Introduction Part I: The Customer Perspective 1. Attract Introduction 1. Be at the start of your customer’s journey 2. Don’t interrupt customers 3. Develop trust at a distance 4. Are you being interesting and interested? 5. Trust drives transactions 6. Become part of your customers story 7. Customer behaviour is changing: check your assumptions8. Data insights are good but immersion and observation are better 2. Engage Introduction9. Understand the relationships you have with your customers 10. What it takes to build trust 11. Customers trust people like them 12. To really engage you must be willing to fail 13. Doing what’s right for the customer is often an article of faith 14. How to be more interesting 15. Empathy is key to engagement 16. Bad corporate behaviour impacts customer experience and engagement 17. Innovating around relationships 18. Data, privacy and the impact on customer relationships19. Design a great customer experience by including your customers 20. People will pay more for better service 3. Serve Introduction21. Every customer hates waiting but the experience can be improved 22. Speak my language 23. Nature abhors a vacuum 24. Bad reviews can be good 25. Remove the grit 26. The primacy and recency effect 27. Lots of small changes add up 28. Make it simple 29. Behavioural science and lessons for customer service 30. Identify and deal with silent complaints 31. Consistency in quality and delivery is key 32. A name not a number 33. Make your service proactive 34. Make promises, keep them but you don’t have to beat them 35. Improve your service by making it easy for customers to help each other 36. The longest lasting emotions in customer experience 37. Make sure delivery is not your Achilles' heel 38. Reduce effort 39. Is customer service going to get worse before it gets better? 40. What’s your brand’s customer service persona? 4. Keep Introduction 41. The hole in the bucket syndrome 42. Differences in perception exist and matter 43. Most loyalty schemes don’t create loyalty 44. Marginal cost but high perceived value 45. Make your customer the hero 46. What drives loyalty? 47. Complaints are key to retention48. Where you earn loyalty 5. Refer Introduction49. If you don’t ask then you won’t get 50. Proactivity drives advocacy too 51. How you can build your own customer referral community Part II: The Business Perspective 6. Communicate Introduction52. Be honest about your surveys and keep them short 53. Always feedback and report on results 54. When’s the best time to survey your customers?55. Be careful when interpreting data 7. Motivate Introduction56. Work hard and be nice to people 57. The link between customer experience and employee engagement 58. Engag

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Book SynopsisToday''s manufacturing organisations in Mexico are increasingly confronting new markets, new competition, and greater customer expectations. Being immersed in this highly competitive environment is considered relevant for manufacturing SMEs to achieve optimal organisational performance, through efficient work processes, and leading the company to accomplish the competitiveness that the market demands. With this process, small and medium-sized enterprises (SMEs) in Mexico face manifold difficulties in reference to the operational efficiency required to stay in the market. While globalisation poses challenges and opportunities for the development of enterprises, SMEs have not found a way to exploit this conjuncture, and they may not be sufficiently competitive with new market requirements. This book, with the incorporation of the theoretical review of the concepts involved, and the empirical study, which shows the relationship between organisational performance and competitiveness from the perspective of resource-based theory, provides greater understanding of this theoretical connection through non-experimental research; of trans-sectional type; and with a correlational/causal approach.

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Book SynopsisBusiness and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

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Book SynopsisToday Globalisation is the key to industries success. In this book the author discusses the problems and prospects of productivity and competitiveness keeping in view the particular need of industries in developing countries

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Book SynopsisIf the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it''s a lot harder than it used to be. On the one hand, competition is more intense than ever--technological innovation, consumer expectations, government deregulation, all combine to create more opportunities for new competitors to change the basic rules of the game. On the other hand, most of the old reliable sources of competitive advantage are drying up: the hallowed strategies employed by GM, IBM, and AT&T to maintain their seemingly unassailable positions of dominance in the 1960s and 70s are as obsolete as the calvary charge. So in this volatile, unstable environment, where can competitive advantage be found? As David Nadler and Michael Tushman show, the last remaining source of truly sustainable competitive advantage lies in `organizational capabilities'': the unique ways each organization structures its work and motTrade Review"Nadler and Tushman's central argument, that 'Competing by Design' is now the most reliable source of corporate advantage, is totally persuasive. They proceed to offer, by example as well as precept, the most comprehensive and sensible guide available on the art and science of organization design. This book is grounded on careful research and should be essential reading for all general managers."--Paul Lawrence, Donham Professor, Emeritus, Harvard Business School "In this fast-moving marketplace, change is not only required for continued prosperity; it's also very hard work. This book offers both thoughtful insights and explicit ideas about how to go about making constructive changes. It's easy to read, packed with information and filled with useful examples. It's a must read.--Henry Schacht, Chairman and Chief Executive officer, Lucent Technologies, Inc. "Working with David Nadler for 17 years, I've learned that there is a systematic way to look at our problems and a way to organize structure, people and culture to implement competitive strategies for success. Those principles are concisely described in this book, complete with real world examples."--William F. Buehler, Executive Vice President, Xerox Corp. "Your only sustainable advantage today may be your organizational capabilities: the ways you organize work and motivate your work force to meet strategic objectives. Competing by Design shows you how to maximize these competitive strengths by redesigning your firm."--Soundveiw Executive Book Summaries

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