Description

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions

Competitive Strategy For Dummies

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RRP: £15.99 You save £1.60 (10%)
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Paperback / softback by Richard Pettinger

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Short Description:

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 02/04/2009
    ISBN13: 9780470779309, 978-0470779309
    ISBN10: 0470779306

    Number of Pages: 392

    Non Fiction , Business, Finance & Law

    Description

    Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

    This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

    Chapters include:

    • What Competitive Strategy actually is
    • The foundations of strategy and the five forces of competition
    • Assessing the competition and strategic management in action
    • Developing a competitive strategy
    • Looking to the future and mergers and acquisitions

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