Description
Book SynopsisThe agency market isn't oversupplied, it's just under-differentiated.
A five-part manifesto for lasting change, Market of One describes how to create a future-proofed, high margin agency business. By breaking the unwritten rules of positioning, culture and sales, you can inspire your people, attract your ideal clients and be the envy of your competitors.
Consultant, executive coach and speaker, Marketing Week columnist and CEO of Co:definery, Robin Bonn combines his customary wisdom and humour to inspire agency leaders to transform from embattled and exhausted, to empowered and fulfilled.
This step-by-step guide is essential reading for the leaders of agencies of all sizes, disciplines and geographies. It's your opportunity to take responsibility for the future of your business, its performance and your people.
