Business communication, etiquette and presentation Books
Penguin Books Ltd The Communication Book
Book SynopsisLEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME''Communication is a bit like love - it''s what makes the world go round, but nobody really knows how it works.''Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle''s thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that.Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you:-Brush up on your listening skills and small talk -Run better meetings-Improve the conversations in your head Whether you''re a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.
£10.44
Indiana University Press Lins Uncommon Life
Book Synopsis
£15.19
MIT Press Ltd Honest Signals How They Shape Our World The MIT
Book SynopsisHow understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based “honest signaling,” evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge—a “sociometerR
£14.44
MIT Press Ltd A Guide for the Young Economist 2e The MIT Press
Book SynopsisDetailed advice on writing papers, giving presentations, and refereeing, plus an essential guide to the basics of being a graduate student in economics.This book is an invaluable handbook for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or undertaking their first refereeing assignments. In clear, concise language—a model in itself—William Thomson describes how to make written and oral presentations both engaging and efficient. Declaring I would certainly take up arms for clarity, simplicity, and unity, Thomson covers the basics of clear exposition, including such nuts-and-bolts topics as titling papers, writing abstracts, presenting research results, and holding an audience's attention. This second edition features a substantial new chapter, Being a Graduate Student in Economics, that offers guidance on suc
£31.35
Pearson Education The Seven Cs of Coaching
Book SynopsisMick Cope has been a consultant for 15 years, working in the field of business transformation. He has managed both front and back office activities across in-house and commercial organizational development programmes, including systems integration, strategy, development, Investors in People, European Quality Award, Stephen Covey Seven Habits and a wide range of personal development programmes.Trade Review“A new approach just when the industry needs it.” - The BooksellerTable of ContentsIntroductionCoaching is the delivery of value through sustainable change. Coaching PrinciplesThe importance of invitation, intent and independence. Coaching dimensionsCoaching the head (what people think), the heart (what they feel) and the hand (what they do). Conflict and cohesion. The Collaborative Coaching Framework (The 7Cs of Coaching)Client - understanding the person, understand the problem Clarify - what isreally going onCreate - find the best solution Change - make the change happen Confirm - measure the change Continue - make sure it will last Close - end the engagement, maintain the relationship Putting it into action
£15.99
Pearson Education How to Run a Great Workshop
Book SynopsisDealing with running successful group sessions, this book takes you through the early stages of planning and preparation, for showing you how to build a great session. It also covers group activities, how to use materials and how to be remembered for the right reasons, along with an overview of training theory and learning models.Trade Review"A useful guide" - The Times, 23 November 2006Table of Contents Why choose this book?Introduction Chapter 1 Who, what, why and where Your natural style Beliefs and the importance of make-believe… Session subject and outcomes Why bother – application of learning What type of session? Your participants Location, location, location Information v. learning Chapter 2 Whole-brain learning primer The biggest myth in training All you need to know about learning theory Using music Energy The 70/30 ruleBreaks Bluffer’s guide to facilitation Chapter 3 Building a great sessionOverview Strong framework Structure and flow Theming The title The Welcome Pack Step-by-step activities Metaphors and their use Introduction and welcome Warm-up activities/ice-breakers BrainGym Off-the-shelf activities Tricks of the trade Strong finish Evaluation Setting the scene on the day Follow through Materials Canny material design Participants’ materials Your materials Chapter 4 Meetings makeover Adieu Appendix 1: Some themes suitable for workshops Appendix 2: People bingo Appendix 3: Glossary and ‘trainer speak’ RESOURCES INDEX
£15.19
Pearson Education Effective Organisational Communication
Book SynopsisRichard Blundel is a senior lecturer in Enterprise Development at the Open University and a member of the Centre for Public Leadership and Social Enterprise (PuLSE). Kate Ippolito is an educationalist at the Royal College of Physicians. Previously she was Education Development Projects Manager at Brunel University and Oral Communication coordinator for the LearnHigher Centre of Excellence in Teaching and Learning. David Donnarumma, a new co-author for this edition, is the teaching qualifications manager at Trinity College, London. Previously he was a lecturer in English language teaching at the Open University.Table of Contents1 Perspectives on communication PART I PRINCIPLES OF COMMUNICATION 2 Breaking barriers: communication in practice 3 Using words: verbal communication 4 Making pictures: non-verbal communication 5 Developing arguments: persuasive communication 6 Establishing a dialogue: interactive communication 7 Making connections: organisational communication PART II COMMUNICATION IN PRACTICE 8 Letters, e-mail and text messages 9 Reports, briefing papers and summaries 10 Advertisements, promotions, news releases and exhibitions 11 Interviews, questioning and listening 12 Presentations and audio-visual technologies 13 Meetings, teams and negotiations 14 Communication in perspective
£77.99
Pearson Education Speak for Yourself
Book SynopsisHarry Key is from Australia but currently based in London. He trained as an actor before moving to India where he worked as a Bollywood actor and as a voice artist. He is now a speech and confidence coach, helping people speak with flair and authenticity. He also runs flirting workshops and delivers training programs for a variety of corporate clients, including the BBC Worldwide, GSK and MTV.Table of ContentsIntroduction Part 1: The Voice Why your voice matters Breathe with your belly Be mindful of your voice Perfect a Storyteller’s Voice Physical Confidence Part 2: The Words Go with the flow Good speaking is mostly listening The art of persuasion Storytelling Public speaking Part 3: The Style Reading your audience The provocative style Establish your rules of engagement Sustaining your momentum
£11.69
Pearson Education How to Speak so People Listen
Book SynopsisMike is a professional speaker and facilitator working with business people at all levels. He is an author, a blogger and, he likes to believe, a thinker. Mike's job is to speak so people listen. The book is based on Mike's experience in political debate, international consultancy, team leadership, business development, training, volunteering and committee work, and professional speaking.Trade Review'Great communication is at the heart of all business; Mike’s approach makes this accessible to everyone.' Mike Ames, founder of Flair Business Growth Consultancy Table of Contents Part 1 The way we speak Chapter 1 Thinking about speaking Chapter 2 Getting started Part 2 The four steps Chapter 3 Get something to say Chapter 4 Get attention Chapter 5 Get your message across Chapter 6 Get results Part 3 The four situations Chapter 7 Focus on conversations Chapter 8 Focus on complicated conversations Chapter 9 Focus on meetings Chapter 10 Focus on public speaking Part 4 Final insights Chapter 11 The 25 core concepts of How to Speak so People Listen Closing words Who else needs to speak so people listen? Mike can speak so your audience listens Also by Mike Clayton Learn more Index
£11.69
Hachette Books Really Rich
Book SynopsisFrom the creator of the viral series Rich vs. Really Rich, comes a modern formula for building wealth in today’s economy that optimizes your quality of life over the amount in your bank account.Really Rich is a timely work of prescriptive finance by social media influencer and entrepreneur Nicholas Crown. Crown provides readers with an original, ten-point formula for building wealth and happiness:, including: 1. Create Value: Get rich by making someone else's life easier 2. Understand that time is priceless 3. Optimize for quality of life, not a dollar amount 4. Kindness is an accelerant to wealth Crown encourages his audience to embrace three foundational points: humility, iteration, and the world. These tools are essential for achieving your goals.
£14.39
Hachette Books Dont Say Um
Book SynopsisNATIONAL BESTSELLER Communicate with confidence and improve your presentation skills with this essential guide–because delivery matters. Michael Chad Hoeppner has coached presidential candidates, prominent CEOs, and Ivy League deans on their communication skills. Now, he shares his wide‑ranging knowledge in Don't Say Um. Hoeppner has created an entirely new approach to communication training, providing physical exercises to quickly improve speaking. With simple-to-master exercises, Don’t Say Um is an essential tool for improving your speech. Don't Say Um challenges our preconceived notions of good speaking techniques and offers powerful tools to become master communicators.
£22.50
Random House USA Inc SEND
Book SynopsisThe essential guide or anyone navigating the often overwhelming world of email. Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.
£14.41
Griffin Publishing Liespotting
Book SynopsisPeople - friends, family members, colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune and all of us are victims. This title links three disciplines - facial recognition training, interrogation training and a comprehensive survey of research in the field.Trade ReviewEvery decision maker in your organization should read this breakthrough book. It is practical, hands-on and founded on years of research. It offers the easily accessible methods to spot and stop what has become the most insidious business cost today deception. Richard Whiteley, Best-selling author of The Customer Driven Company, Customer Centered Growth, Love the Work You're With, and The Corporate Shaman All businesses spend a tremendous amount of time and money trying to detect just how truthful people are. The stakes are high. Despite the fact that few of us have never studied how to objectively read people and understand the many established ways of detecting unconscious communication, we are surprised at how often we get it wrong when the whole truth is finally known. This book changes the odds, and does it in a straightforward, useful and engaging way. It's worth every minute you spend reading it. Jay Walker, Founder, Priceline.com and named inventor on more than 400 U.S. patents. "
£11.99
Hodder & Stoughton The Art of Persuasion
Book SynopsisYou may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.Trade ReviewA book that goes a long way to take the mystery out of effective communication * Independent on Sunday *We all know what we want, and this book will help us get it with a smile * You *A HOW TO WIN FRIENDS AND INFLUENCE PEOPLE for the communications age * Independent on Sunday *
£10.44
John Murray Press Instant Manager Effective Presenting
Book SynopsisPart of a vital series for today's manager, produced in conjunction with the Chartered Management Institute, this book delivers clear, expert advice on the most frequently asked questions about presenting effectively in the workplace in a format designed to fit easily into a busy working life.Table of Contents : Introducion 1.: Why should I need to learn presentation skills? 2.: What do I want to achieve in my presentation? 3.: How do I best structure my presentation? 4.: How can I make best use of scripts, notes and spider diagrams? 5.: How can I add flavour to my presentation to make it more interesting? 6.: How can I best prepare myself for giving the presentation? 7.: What techniques should I use for engaging the audience? 8.: How should I best use my voice to improve my performance? 9.: How do I handle questions during and after the presentation? 10.: What problems am I likely to encounter and how can I deal with them : Index
£16.70
Little, Brown Book Group Rock Your Presentation A New Guide to Speaking
Book SynopsisThis book will protect your audiences from the following disorders: Death by PowerPoint Tedium Compulsive fidgeting Losing-the-Will-to-Live SyndromeNearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss. In Rock your Presentation, Nigel Barlow, a professional keynote speaker and creative coach to many of the world''s most famous organisations, gives you inspiring insights and practical techniques to ''rock up'' your presentation or speech. Many of these tips come from exploring what makes great music so moving and impactful, and are easy to apply to make your own talks more dynamic and memorable. Try changing your key for different emotional impact; come up with a stronger chorus and an exciting climax; create your speaker''s rider; be a protest Trade ReviewA fresh and incisive work on injecting passion into your presentations * Scottish Business Insider *Nigel Barlow approaches the subject of presenting in a fresh and interesting way with plenty of practical tips and advice. While we can all hum along to a hundred songs, he shows clearly why so many talks are so forgettable - and how to make them work. -- Benjamin Ball, Director of Benjamin Ball AssociatesRock Your Presentation by Nigel Barlow is a book that is much more than the sum of its parts. It is a book that uses a metaphor for its inspiration and its structure, but unlike so many books like that, the metaphor works and never grows tired. Even without the 'it', the content is golden and reading it reminds me of hearing a Beatles album for the first time at age 14. -- Jim Harvey, MD, The Message Business
£7.19
Little, Brown Book Group Rock Your Presentation
Book SynopsisNearly all of us have to pitch or present our ideas, whether in a formal setting after lunch to a hundred jaded salespeople, in a lecture theatre or classroom, putting over our thoughts to a team of colleagues, or even selling a concept one-on-one to your boss.In all these situations we can choose between delivering a message that sounds like muzak, or one that wakes the listener up. Most presentations and pitches could benefit from being ''rocked up'' - becoming more dynamic and memorable, in ways that arouse the passion of the audience. By applying the ideas in ROCK YOUR PRESENTATION you can deliver better, livelier and more emotionally engaging talks which leave audiences with the kind of high you get from being in a crowd at a great concert.Barlow applies the rock''n''roll metaphor throughout the book, turning what, to many, is a stressful subject into an exciting and fun exercise you can''t wait to try out. So take the Van Halen approach to planning your Trade ReviewA fresh and incisive work on injecting passion into your presentations * Scottish Business Insider *Nigel Barlow approaches the subject of presenting in a fresh and interesting way with plenty of practical tips and advice. While we can all hum along to a hundred songs, he shows clearly why so many talks are so forgettable - and how to make them work. -- Benjamin Ball, Director of Benjamin Ball AssociatesRock Your Presentation by Nigel Barlow is a book that is much more than the sum of its parts. It is a book that uses a metaphor for its inspiration and its structure, but unlike so many books like that, the metaphor works and never grows tired. Even without the 'it', the content is golden and reading it reminds me of hearing a Beatles album for the first time at age 14. -- Jim Harvey, MD, The Message Business
£13.29
Little, Brown Book Group Style and Substance
Book Synopsis''An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work'' Red''Everything every career woman needs to know and yet is rarely shared so honestly'' Anya Hindmarch''Refreshingly relevant and practical'' Roksanda IlincicWomen have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man''s world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.Unfortunately, much of the advice women are offered is badly out of date and lacking in ''cut-to-the-chase'' strategies that really tally with their experience of the workplace now. What''s more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengTrade ReviewThis is a kind book. Everything every career woman needs to know and yet is rarely shared so honestly * Anya Hindmarch *A fiercely feminine guide to power dressing * Daily Mail *A refreshingly relevant and practical perspective on the importance of prioritising female empowerment through self-expression * Roksanda Ilincic *An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work * Red *
£13.49
Little, Brown Book Group Order Out of Chaos
Book SynopsisThe indispensable Sunday Times bestselling guide to succeeding in negotiations where failure is not an option, from one of the world''s most experienced kidnap for ransom negotiators.Scott Walker has probably one of the most difficult jobs in the world. When pirates have hijacked a ship, when a criminal gang has kidnapped someone, when an entire company''s future is being held to ransom from a cyber-attack, Scott is the person who gets called in. He has successfully negotiated more than 300 such incidents using the principles in this book.His methods, centred in empathy, active listening, trust-based influence and emotional control, will help you achieve the outcome you want. Regardless of whether you''re an executive in a multi-national organisation, the owner of a small business, a local sports team coach or running the family household, you''re negotiating every single day, whether you realise it or not.Learn the skills Scott uses to rTrade ReviewWhat a brilliant book! Encouraging, practical, enjoyable, helpful. I'm left feeling determined to harness my inner red centre and to no longer be taken hostage by my own negative mindset -- Cathy RentzenbrinkScott has spent years honing his negotiation skills in some of the most high stress situations imaginable, times when people's lives are on the line. This book captures all his wisdom and shows you how to apply it to everyday life. It is a step-by-step masterclass in communication excellence -- Andy McNabScott Walker's Order Out of Chaos is a manual for navigating modern life. The lessons within hold the key to harmony and influence in business and relationships -- Colonel Tim Collins OBEIf you're looking for a book that will provide you with a toolbox of simple but effective hacks to improve your communication skills and achieve better, fairer outcomes at work and in life, look no further than Scott Walker's excellent Order Out of Chaos. Scott takes you behind the scenes of real-life hostage negotiations and shares with you the key lessons from his many years of experience in this high-risk area of law enforcement. This book will help you achieve success in work and life, and ultimately become a better colleague, a better friend and a better parent -- Iain Donnelly, former Special Branch detective, author and podcast host of Tango Juliet Foxtrot: Where did it go wrong for British policing?'Order Out of Chaos is the go-to guide for 'the most important skill you will ever learn', and as one of the world's most experienced kidnap for ransom negotiators, Scott Walker's approach to negotiation is field-tested, intuitive and readily applicable, not only to save others but to also help us lead successful and fulfilled lives at work and home. -- Rasmus Hougaard, founder and Managing Partner, Potential ProjectA compelling, practical overview of how to master your mind and influence outcomes -- Dr. Mark Atkinson, MBBS, founder of Psychological Fitness International and author of True HappinessA highly informative and readable guide for anyone who wants to become a better communicator. Written by someone who really knows what they're talking about -- John Sutherland, Sunday Times bestselling author of Blue and The SiegeOrder Out of Chaos is a handbook for life. An astonishing step-by-step guide on how to get the best from yourself and others. By drawing on his experiences in negotiating for people's lives, Walker's accessible style makes this book essential for anyone who is serious about communicating better for a happier, healthier and more meaningful life -- Graham Bartlett, Sunday Times bestselling author of Death Comes Knocking and Bad for GoodOrder Out of Chaos is exactly what Scott brought to every case he was involved with. In this book he explains the techniques and tactics he used to achieve the best outcome for the victims and their families. Comprehensive and holistic, his approach is applicable to both the everyday and extraordinary, which makes it essential reading for anyone negotiating against the odds or just navigating ordinary life -- Tim Lambon, former director response, NYA InternationalFilled with tips and exercises to further the reader's understanding of themselves and others -- Emily Hough * Crisis Response Journal *All of us have experience of letting our emotions or ego get the better of us; Walker has learned how to master his, in even the most volatile circumstances -- Elle Hunt * Guardian *It's just the best book, five out of five -- Chris EvansIf you're ever feeling stressed, call Scott Walker. The hostage negotiator has, for over a decade, been the calm, reassuring, rational voice in terrifying, often life-or-death situations -- Kasia Delgado * i News *
£15.29
Cengage Learning, Inc BCOM
Book SynopsisTable of Contents1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning and Decision Making. 4. Preparing Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing R��sum��s and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages. Grammar and Usage Appendix.
£56.04
£203.30
Crown Dialogue
Book SynopsisDialogue provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and effective ways. Reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.
£21.25
WW Norton & Co The Wall Street Journal Guide to Information
Book SynopsisThe definitive guide to the graphic presentation of information.Trade Review"An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book." -- Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York"Dona Wong’s outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful." -- Peter Tufano, Coleman Professor of Financial Management, Harvard Business School"Dona Wong’s professional advice advances the art of information graphics." -- Gene Zelazny, director of visual communications, McKinsey & Company"We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way." -- Mark Zandi, chief economist, Moody’s Economy.com
£18.99
WW Norton & Co Write for Your Life A Guide to Clear and
Book SynopsisThe best-selling author’s practical guide to writing clearly and convincingly in every professional setting.
£19.94
Taylor & Francis Ltd Italian Business Situations
Book SynopsisThis text is a reference and learning guide for all who use or need spoken Italian for business. Over 40 situations are presented which include: basic phone calls; leaving messages; making presentations; comparing, enquiring, booking; and selling techniques.
£37.04
John Wiley & Sons Inc Management Communication
Book SynopsisStudents require excellent communication skills in their business and academic lives. Management Communication is a step-by-step guide for learning specific techniques to help them improve those skills and achieving clarity and brevity in business writing. The authors follow a four-part approach to communication instruction: explain it, try it, evaluate it, perfect it. They provide graduate and undergraduate students, managers, and managers-in-trainingwith the tools they need to become masterful communicators. The new 3rd Editionhas a greater focus onstrategy through skill and provides more opportunities for applying skills and insights to a broad range of fieldsfor success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR. Table of ContentsPreface iii Acknowledgements v Introduction vii Part One Pillars of Management Communication 1 Chapter 1 Communication Architecture for Professional Success 5 Chapter 2 A Process for Management Writing 46 Chapter 3 Individual and Collaborative Styles for Management Writing 72 Chapter 4 Oral Presentations 103 Chapter 5 Listening 145 Part Two Letters, Memos, and Email 159 Chapter 6 Formats and Techniques for Business Letters 163 Chapter 7 Saying “Yes” and “No” in Correspondence 191 Chapter 8 Persuasive Messages 226 Chapter 9 Effective Memos and E-mail 251 Part Three Reports and Proposals 271 Chapter 10 Short and Long Reports 275 Chapter 11 Proposals and Business Plans 340 Chapter 12 Graphic Aids for Documents and Presentations 362 Part Four Career Communication 389 Chapter 13 The Career Search, Resumes, and Follow-up Communications 393 Chapter 14 Guidelines for Interviewees and Interviewers 433 Part Five Communication Issues for Management Success 447 Chapter 15 Managing Meetings and Telephone Work 451 Chapter 16 Ethics and Law for Management Communication 467 Chapter 17 Gender Communication 488 Chapter 18 Crisis Communication and Media Relations 500 Chapter 19 Communication for Intercultural Management 509 Appendix A Management Communication Cases 533 Appendix B Grammar, Punctuation, and Usage 565 Appendix C Documentation 574 Index 583
£161.95
John Wiley & Sons Inc Strategic Communications for Nonprofits
Book SynopsisThis is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The bookoffers a unique combination ofstep-by-step guidance on effective media relations andassistance in constructingand developing an overall communications strategy aimed atcreating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.Table of ContentsForeword ix Acknowledgments xiii About the Authors xvii About CCMC xix Introduction xxi 1 The Basics of Strategic Communications 1 2 Elements of a Strategic Communications Plan 14 3 Conducting Research and Targeting Audiences 35 4 Framing and Developing Messages 44 5 Navigating a Changing Industry 57 6 Making the Most of Your Resources 69 7 Earning Good Media Coverage 76 8 Responding to a Media Crisis and Managing Backlash 113 9 Selecting and Training Spokespeople 128 10 Capitalizing on the Power of Partnerships 139 11 Chapters Online: Graphics, Advertising, and Evaluation 150 Resources 153 Index 167
£24.79
Wiley Trust Me
Book SynopsisNick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn''t easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. The four steps: Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are sayiTrade Review"Nick Morgan’s Trust Me approaches corporate and executive communication from a new and different perspective, that of the professional performer. His approach acknowledges the realities of modern business and, once you get beyond the first few uncomfortable steps where you’re thinking of a thousand things at once, you will communicate more openly, authentically, and charismatically." —Technology & Society (www.techsoc.com/trustme.htm )Table of ContentsIntroduction 1 Every communication is both a verbal and a nonverbal conversation We are all unconscious experts in each other’s body language 1 Leaders Need Both Charisma and Authenticity 7 You need charisma and authenticity to lead effectively Gesture can convey meaning independent of words Our most important dialogues with others take place nonverbally 2 Aligning the Two Conversations Will Make You a Powerful Communicator 21 Communications that align both the content and the nonverbal conversations can be powerful We unconsciously ascribe intent to the gestures we see The paradox of leadership today is that you have to practice to look spontaneous 3 Being Open, Part One: How to Master the Verbal Conversation 35 The verbal aspect of openness involves clarity of intent The content of an open communication begins with clear framing To conclude an open communication, reach agreement about what has been said 4 Being Open, Part Two: How to Master the Nonverbal Conversation 43 Trust is the essential goal of an open, nonverbal conversation When you communicate, you create a persona that other people unconsciously decode If you work on the conscious control of intention, your gestures take care of themselves 5 Being Connected, Part One: How to Master the Verbal Connection 59 Connected communication deals with the audience’s concerns Connected communication is direct and simple Connected communication is reciprocal 6 Being Connected, Part Two: How to Master the Nonverbal Connection 71 Connection is first and foremost about closeness Everything significant between people happens in personal space or intimate space You can signal your intent with your posture 7 How to Be Passionate with Content 79 Label the emotion Tell an uncomfortable truth Verbal restraint can be a more powerful indicator of depth of feeling than excess 8 How to Be Passionate Nonverbally 93 The first place people look to find passion is in the voice A good voice needs resonance and presence Focus on your emotional attitude toward your meeting, topic, or event 9 Listening, Part One: How to Listen Verbally — and Charismatically 101 At its most basic, good listening offers feedback The most powerful kind of listening is empathic and analytical Identify the emotion and state its underlying causes without trying to solve the problem 10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111 Listen with your whole body Listening is at the heart of real charisma You must learn to read others’ emotions consciously 11 How to Read Others 121 Openness is expressed through the face and torso Your unconscious evaluation will be more accurate than your conscious one (at fi rst) Look for overall body orientation to determine the state of your alliances 12 Principles of Persuasive Content 143 Phrase your arguments so that your listeners can hear them Persuasive rhetoric has a clear goal in mind and is usually transparent about it Authenticity and charisma in content require self-revelation in a confessional age 13 Principles of Persuasive Nonverbal Communication 161 If the two conversations are aligned, you can be an effective communicator Decision making is largely an emotional, and therefore a nonverbal, process Authenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience 14 Conclusion: Leadership Is Communication 173 Control your body language by controlling your intent Watch for unconscious betrayals through your body language Repetition is the key to the unconscious Notes 189 Acknowledgments 197 The Author 199 Index 201
£17.59
John Wiley & Sons Inc Social Media at Work
Book SynopsisOracle experts show leaders how to use new technologies to leverage social networks internally Today's emerging networking technologies (such as wikis, blogs, and social networking technologies) are dramatically changing the way we build professional relationships and work collaboratively.Table of Contents1. Social Media at Work 1 2. The Changing Landscape and What It Means to You 13 3. What Is Social Media, and How Does It Work? 41 4. Where Social Media Has an Impact 73 5. Examples from Trailblazers 99 6. Putting Social Media to Work: A Playbook 129 7. Looking to the Future 173 Notes 193 Acknowledgments 207 About the Authors 211 Index 215
£18.39
John Wiley & Sons Inc The Art of Facilitation
Book SynopsisDale Hunter has done it again! She has taken what was already a ''must-read'' for our industry, updated it, transformed it, and produced both a road map for aspiring facilitators and a value-added toolbox for crafty veterans. The Making Intervention and Processes chapters alone contain more insights than most books in their entirety. ?Michael Wilkinson, author, The Secrets of Facilitation This thoroughly revised edition of the classic book on facilitation offers the most current research available on the topics of facilitation and group dynamics. A comprehensive resource for facilitators, trainers, HR professionals, and consultants, The Art of Facilitation describes the profession of group facilitation and the role of a facilitator, and outlines the key elements of facilitation. The book also examines the most common challenges that facilitators face, as well as the ethical issues that pertain to the facilitation process. Written by Dr. Dale Hunter?aTable of ContentsIntroduction 15 Abridged introduction to the first edition 17 Part 1 1 Preparing the ground 19 2 The role of the facilitator 26 3 A framework for facilitation 36 4 Facilitating yourself 46 5 Facilitating another 54 6 Facilitating a group 65 7 Making interventions 78 8 Shifting levels 87 9 Dialogue and storytelling 97 10 Getting to consensus 105 11 Addressing confl ict 114 Part 2 1 Facilitation and the client 127 2 Cooperative processes in organizations 140 3 Facilitator ethics 149 4 A sustainable society 161 5 Facilitation and therapeutic groupwork 167 6 Facilitation online 175 7 Mapping the fi eld of facilitation 183 Part 3 1 Facilitator education 197 2 Training program 206 3 Processes 233 4 Design frameworks 294 5 Other resources 316 Appendices A Earthsong Eco-Neighbourhood Body Corporate Rules 321 B Hand signs 324 Notes 327 Bibliography 332 Index 339
£39.60
John Wiley & Sons Inc Dont Be That Boss
Book SynopsisAn executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage other people. But it''s not enough to just communicate; you have to communicate in the right way to get the results you want from your people and teams. In Don''t Be That Boss, renowned executive coach Mark Wiskup shows you how to communicate effectively with colleagues and workers to create a healthy, productive, happy work environment. The story follows two leaders through a typical workday and all their typical communications-including meetings, conferences, one-on-one discussions, break room banter, phone calls, and even emails. Based on real situations you''ll probably recognize, you''ll watch as two committed, intelligent people take different approaches to communication and reap very different results. Along the way, you''ll realize what good communication is, how it works, and how it makes your business better Table of ContentsAcknowledgments. Introduction. 7:00 AM Connections Made and Missed Out of the Gate. 7:05 Forgetful Mike Lucks Out. 7:06 Dry Cleaners Disappointment for Chad. 7:25 AM Chad plays "The Big Man" in the Break Room. 7:50 Taratino Debate Outside Louis's Office. 7:55 Chad's Strikes Back at the West Coast Phil. 7:57 Mike's Picks Up the Phone. 8:00 AM Sales Rundown: Reality Behind the Numbers. 8:01 Chad Admires His Handiwork. 8:13 Mike Is Behind Schedule, Again. 8:15 Chad Would Die if He Knew About This Bet. 8:18 Wins and Losses for Mike's Team. 8:26 Chad Worries About Phil on the West Coast. 8:27 Jeanie Gets the Info to Mike. 8:27 The Numbers Mislead Chad. 8:52 Mike Busts Dave. 8:54 Chad is Still Sweating About the West Coast. 8:59 Mike Gives Louis a Leadership Lesson or Two. 9:00 AM Financial Reports: A Star Is Born. 9:01 West Coast Frustration for Chad. 9:10 West Coast Jeannie Comes Through. 9:13 Why Mike Likes the Financial Stuff. 9:14 Phil Blasts Back at Chad. 9:15 Mike Likes "Apples to Apples". 9:28 Chad Goes into Deep Thought. 9:30 Chad Makes a Good Catch. 9:53 Mike Invites Ellen to Mahogany Row. 10:00 AM Frustration and Satisfaction: Strategic Plan Update. 10:01 Lynn Gives Chad Some Breathing Room. 10:15 Kim, for Better or for Worse, Leads Mike's Planning Process. 10:16 Chad Delivers Vague Praise Way Too Early. 10:20 Mike's Team Discovers the Employees Want More. 10:45 Hits and Misses for Chad's Team. 11:00 AM Customer Standoff: Accept Real Blame but Never Fall on Your Sword. 11:05 Mike Readies Louis for Combat. 11:07 Chad Comes Up with "The Perfect Storm" Tactic. 11:15 Louis Takes the Early Hit. 11:16 The Customer's Not Buying What Chad and Jody Are Selling. 11:36 Denise Asks for More Than Louis Offers. 11:42 Chad Overplays the Apology Card. 12:00 PM: Chad Negotiates When Mike Doesn't Have To. 12:01 Chad Offers an Olive Branch. 12:06 Mike Finds the Shoe on the Other Foot. 12:15 Chad Makes His Case. 12:20 Mike Paints His Picture of the Future for Colleen. 12:35 James Starts to Negotiate; Chad Is Ready. 12:45 Colleen Weighs In. 12:46 James Accepts the Offer, but Makes One More Push. 12:54 Mike Makes the Offer. 1:00 PM Vendor Negotiations: Winning When You Don't Have the Strongest Hand. 1:03 Mike Preps Kim and Himself. 1:10 Chad and Randy Unveil Their Request. 1:21 Mike Lets Kim Take the Lead. 1:23 Chad Hands the Reigns to Randy, but Doesn't Let Go. 1:50 Mike Starts Asking Jonathan Questions. 1:52 Tracy Busts the Bubble. 2:00 PM Disciplining an Employee: Hit Them with Specifics or Don't Hit Them at All. 2:03 Chad Reaches out to Mike. 2:15 Mike Spells It Out for Gary. 2:18 Chad Follows Up with Lynne. 2:27 Gary Gets No Sympathy from Mike. 2:29 Chad Treads Very Lightly with Susan. 2:36 Mike Shows Gary What Success Looks Like. 2:43 Chad Completes the "Criticism Sandwich". 3:00 PM Employee Promotion: Supervisor Becomes Assistant Manager. 3:01 Chad Perceives a Silver Lining. 3:02 Mike Wastes No Words. 3:04 Tracy Blindsides Chad. 3:04 Mike Lays It Out for Lucy. 3:15 Chad Lays it On Way Too Thick. 3:32 Mike Writes a Personal Note. 4:00 PM: Chad's Production Meeting: Just the Facts Ma’am. 4:01 Chad Relinquishes Some Power. 4:06 Balancing Customer Demands with Profit Margin. 4:13 Simone Stands Strong…for a While. 4:28 Randy Changes the Routine. 4:39 Back to the Regular Routine. 4:47 Simone Comes Back with a Win. 4:55 Mike Asks for Chad to Return the Favor. 5:00 PM Mike's Production Meeting: Not Exactly Kumbaya, but Lots of Give-and-Take. 5:02 Chad Receives a Warm Welcome. 5:05 Lots of Great Info, but No Numbers. 5:15 Leslie Explains Why a Chore She Dislikes Has Helped Her. 5:30 Rebecca Needs to Work Harder. 5:40 Chad Thought He'd see More Backslapping. 6:00 PM After Work Downtime: Mike and Chad Hash It Out. 6:01 Chad Loosens Up. 6:15 Mike Starts In. 6:20 Chad Wants to Hear More. 6:30 Mike Owns Up to His Failures. 6:40 Mike Gives Chad a Lesson. 6:45 Chad Listens to Mike.
£14.44
John Wiley & Sons Inc Workscripts
Book SynopsisWhat to say in today''s toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees can successfully communicate have been irrevocably changed. Whether you''re a manager or employee, Workscripts explains what to say in life''s toughest situations at work, including: Negotiating severance Performance reviews Responding to a pay cut Asking for a raise or promotion Terminating a friend Job interviews Dealing with difficult bosses And many moreTable of ContentsPreface xi Chapter 1 The New Workplace Environment 1 Chapter 2 Workplace Bombshells 13 Workscript 2.1 Meeting your new boss 18 Workscript 2.2 Meeting your new staff 22 Workscript 2.3 Explaining a restructuring 26 Workscript 2.4 Announcing a purchase or merger 28 Workscript 2.5 Announcing a relocation 30 Chapter 3 Death Sentences 35 Workscript 3.1 Terminating a company icon 42 Workscript 3.2 You’re the icon being terminated 44 Workscript 3.3 Firing a friend 46 Workscript 3.4 Being fired by a friend 48 Workscript 3.5 Terminating someone close to retirement 50 Workscript 3.6 Being terminated when close to retirement 52 Workscript 3.7 Terminating someone with a personal burden 56 Workscript 3.8 Being terminated when you have a personal burden 58 Workscript 3.9 Terminating someone, but asking them to remain available 60 Workscript 3.10 Being terminated, but asked to remain available 64 Workscript 3.11 Making an end run around your boss 66 Chapter 4 Employer Cost-Cutting 69 Workscript 4.1 Furloughing someone without pay 74 Workscript 4.2 Being furloughed without pay 76 Workscript 4.3 Turning a full-time employee into a part-timer 78 Workscript 4.4 Being asked to become a part-time employee 80 Workscript 4.5 Cutting an entire staff’s pay 82 Workscript 4.6 Cutting an individual employee’s pay 86 Workscript 4.7 Having your pay cut 88 Workscript 4.8 Increasing employee’s hours but not pay 90 Workscript 4.9 Extending responsibilities without increasing pay 92 Workscript 4.10 Having your responsibilities increased but not your pay 94 Workscript 4.11 Reducing an employee’s staff 96 Workscript 4.12 Having your staff cut 99 Workscript 4.13 Reducing an employee’s budget 100 Workscript 4.14 Having your budget reduced 103 Chapter 5 On Bended Knee 105 Workscript 5.1 Responding to a raise request 112 Workscript 5.2 Requesting a raise 116 Workscript 5.3 Responding to a promotion request 118 Workscript 5.4 Requesting a promotion 121 Workscript 5.5 Responding to a budget increase request 124 Workscript 5.6 Requesting a budget increase 126 Workscript 5.7 Responding to a request for time off 128 Chapter 6 Managing Up 131 Workscript 6.1 Turning down an assignment 134 Workscript 6.2 Asking for relief from a project 138 Workscript 6.3 Asking for a deadline extension 140 Workscript 6.4 Breaking bad news to your boss 144 Workscript 6.5 Warning of potential client or customer problems 146 Workscript 6.6 Warning of potential vendor or supplier problems 148 Chapter 7 Getting Personal 151 Workscript 7.1 Asking employees to improve their appearance 154 Workscript 7.2 Asking employees to improve their hygiene 156 Workscript 7.3 Publicly putting an end to staff backstabbing 158 Workscript 7.4 Privately putting an end to staff backstabbing 160 Workscript 7.5 Confronting someone who’s backstabbing you 162 Workscript 7.6 Confronting a sexual harasser 166 Workscript 7.7 Ending staff sexual harassment 168 Workscript 7.8 Refusing to cover up for a peer 170 Workscript 7.9 Ratting out a peer 172 Workscript 7.10 Putting an end to brownnosing 174 Workscript 7.11 Stopping a flirtatious employee 176 Workscript 7.12 Stopping a flirtatious peer 179 Workscript 7.13 Putting an end to staff gossiping 180 Workscript 7.14 Confronting a gossip 183 Workscript 7.15 Confronting an employee with a drinking problem 184 Workscript 7.16 Confronting a peer with a drinking problem 186 Workscript 7.17 Putting an end to Internet abuse 189 Workscript 7.18 Questioning an employee’s expenses 190 Workscript 7.19 Defending your own expense report 193 Chapter 8 Looking Out for Number One 195 Workscript 8.1 Delivering a critical performance review 200 Workscript 8.2 Defending your own performance from criticism 201 Workscript 8.3 Asking an employee for self-criticism 204 Workscript 8.4 Responding to requests for self-criticism 206 Workscript 8.5 Offering suggestions for professional development 208 Workscript 8.6 Responding to suggestions for professional development 210 Workscript 8.7 Asking for a networking meeting 214 Workscript 8.8 Explaining a career shift to an interviewer 216 Workscript 8.9 Negotiating a job offer when you’re still employed 218 Workscript 8.10 Negotiating a job offer when you’re unemployed 220 Workscript 8.11 Giving notice 222 Epilogue 227 Index 229
£18.04
John Wiley & Sons Inc How to Present at Meetings
Book SynopsisDoes the thought of presenting a paper make you go cold? There are so many things to consider: getting your message across clearly, making the PowerPoint easy to read, keeping to the right length and keeping the audience riveted enough to induce nerves even without the thought of standing up in front of a crowd and delivering your talk fluently. How to Present at Meetings, 3rd Edition, gives you practical advice on all these aspects, and more. Written by high-profile public speakers in the health sciences, it includes chapters on the 10-, 20- and 45-minute presentation, how not to make a mess of PowerPoint, and how to appear on stage.Trade Review“The experienced speaker can get away with ignoring some of the points suggested, but this is a book that should be read by everyone called upon to give a talk and I cannot recommend it too highly.” (Chromatographia, 1 August 2013) Table of ContentsList of Contributors vii Preface to the Third Edition ix Preface to the Second Edition xi Preface to the First Edition xiii Foreword: Wogan’s wisdom: how to ‘read’ an audience xv Sir Terry Wogan Chapter 1: Principles of communication 1 Angela Hall and Peter McCrorie Chapter 2: Preparation of the talk 9 Mal Morgan and George M. Hall Chapter 3: The three talks 17 Mal Morgan and George M. Hall Chapter 4: Visual aids 25 George M. Hall Chapter 5: Poster displays 35 Philip M. Sedgwick Chapter 6: Data projection software: the hard facts 41 William Harrop-Griffiths Chapter 7: How to appear on stage 51 Alan Maryon-Davis Chapter 8: How to sell a message 57 Martin Godfrey Chapter 9: How to present a talk 63 Charlotte Green Chapter 10: How to deal with questions 67 Sir Alexander Macara Chapter 11: How not to give a presentation 75 Richard Smith Chapter 12: How to chair a session 81 Roger Horton Index 87
£21.80
John Wiley & Sons Inc The Business of Event Planning
Book SynopsisPractical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, Table of ContentsPreface xi Acknowledgements xvii Chapter 1: The Strategic Planning of Event Design 1 External Objectives 2 Internal Objectives 4 Day One Client Itinerary 12 Day Two Client Itinerary 15 Day Three Client Itinerary 19 Day Four Client Itinerary 21 Day Five Client Itinerary 23 Day Six Client Itinerary 24 Day Seven Client Itinerary 25 Chapter 2: Preparing the Proposal 27 The Proposal Request 28 The Qualification Meeting 29 The Proposal 30 Proposal Preparation: The Initial Steps 31 Making Contact With Key Suppliers 33 Proposal Preparation 44 Chapter 3: The Body of the Proposal 47 Cover Letter 49 Destination Review 53 Transportation Requirements 59 Hotel Information 63 Day-by-Day Detailed Itinerary 75 Grid 85 Cost Summary Sheet 86 Detailed Program Inclusions 87 Program Options and Enhancements 109 Company Profile 113 References 113 Backup Material 114 Bringing It All Together 115 Chapter 4: Management Fees 119 Four Types of Fees 120 Chapter 5: Contractual Negotiations With Suppliers 143 Negotiating With Suppliers 148 Chapter 6: Client Contracts 171 The Three Rules of Contracts 172 Areas Covered in the Client Contract 173 Payment 174 Liability and Responsibility 177 Dates and Other Details 180 Food and Beverage Hazards 182 Technical Riders and Other Requirements 185 Doing Your Homework 188 Chapter 7: Safety and Security 191 Travel Information 194 Checklists for Out of Town Events 198 Ensuring Client Safety 199 Other Safety Issues 202 New Areas of Consideration for Safety and Security 203 Chapter 8: Event Planning Technology Tools and Emerging Trends 205 Event Planning Technology Options 206 Chapter 9: Multicultural and Foreign Event Planning 221 Local Customs, Protocol and Etiquette 222 Religious Beliefs 227 Local Cultural and Political Matters 227 Chapter 10: Event and Program Branding 231 Establishing a Brand 231 The Branded Image 235 Program Branding 236 The Branding Commitment 239 Protecting the Client’s Image and Standards 240 Chapter 11: Conclusion 243 Appendix 247 Sample Proposal/Senior Management 276 Sample Proposal/Incentive Sales Group 312 Index 325
£17.59
John Wiley & Sons Inc How to be a Presentation God
Book SynopsisHow to build, design, and deliver a fire-breathing, wing-flapping, roar-bellowing behemoth of a presentation Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations. By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the in''s and out''s for presenting yourself, your business, and your cause with an easy-to-implement approach. Focuses on content, design, and delivery Author is a regular speaker at national and regional industry conferences such as PowerPoint Live and Presentation Camps, and is the founder of the award-winning Ethos3 Communications Author is the creator of an app, Present, that landed in the top-20 iPhonTable of ContentsForeword by Penelope Trunk vii Acknowledgments xi Chapter 1: A Killer in Our Midst 3 THE NEW ERA OF PRESENTATIONS 13 Chapter 2: Won’t “Good Enough” Do? 15 Chapter 3: Omniscient View 31 Chapter 4: The Pantheon of Presentation Gods 43 CONTENT 61 Chapter 5: Don’t Ruin Their Day! 63 Chapter 6: You Matter 84 Chapter 7: They Matter Even More 102 DESIGN 129 Chapter 8: Styles and Approaches 131 Chapter 9: Real Simple 152 Chapter 10: Parting the Clouds 170 DELIVERY 183 Chapter 11: Buckets and Butterflies 185 Chapter 12: Chatterbox 200 Chapter 13: Spread the Love 224 ENGAGE 241 Chapter 14: 100 Percent All-Natural Passion 243 RESOURCES 255 Index 256
£19.19
John Wiley & Sons Inc Marketing Your Consulting and Professional
Book SynopsisWhile finding and keeping a core group of clients remains the breadand butter of any consultant''s business, doing so is far fromsimple in a field that''s becoming increasingly crowded andcompetitive. Today, as the result of drastic shifts in thelandscape--information technology, virtual organizations,telecommuting--targeting and attracting clients is a greaterchallenge than ever. To help you meet that challenge head on,Marketing Your Consulting and Professional Services, the bible forconsultants and professionals worldwide, has been thoroughlyrevised and expanded. This brand new Third Edition gives you thetools and the know-how to survive and thrive in today''s toughmarket. Beginning with a comprehensive overview, this updated resourcekeeps you abreast of current trends and issues. In addition, you''llfind complete coverage of Dick Connor''s innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practicaldeliverables-driven system for penetrating specifiTable of ContentsPartial table of contents: FOUNDATIONAL MATERIAL. The Client-Centered Marketing Process. The Client-Centered Marketing Process Model. MARKETING FACTORS ANALYSIS. Evaluating Your Current Clients. Managing Your Current Leverage Relationships. Building Your Firm's Strategic Profile. TARGETS. Managing Your Targets of Attention. Selecting an Industry for Special Attention. AN INSIDER'S UNDERSTANDING. Developing an Insider's Understanding of the Industry. SERVING THE NICHE. Building Marketing into the Fabric of the Firm. Preparing Value-Adding Solutions. DEVELOPING AND CODIFYING YOUR MARKETING PROCESSES. Positioning Your Business. Writing That Works. Selling the Value-Adding Solution. MANAGING THE CLIENT-CENTERED MARKETING PROCESS. Wrapping It All Up. Bibliography. Glossary. Appendices. Index. About the Authors.
£33.75
John Wiley & Sons Inc Entrepreneur Magazine Organizing and Promoting
Book SynopsisThis guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.Table of ContentsDefining Your Market. Location, Sites, and Facilities. Equipment and Inventory. Personnel. Legal Requirements. Record Keeping and Taxes. Financial Management. Advertising and Promotion. Operations. The Start-Up Phase. Appendices. Glossary. Notes. Index.
£14.44
John Wiley & Sons Inc 7 Steps to Fearless Speaking
Book SynopsisLilyan Wilder is a top communications consultant whose client list is a veritable who's-who in the entertainment, political, and business realms-Oprah Winfrey, Maria Shriver, Charlie Rose, and Katherine Graham are just a few of her clients. In 7 Steps to Fearless Speaking, Wilder lays out her blueprint for successful public speaking.Trade Review"Lilyan Wilder is the industry's indisputed grand dame of broadcast coaching."-The New York TimesTable of ContentsThe Five Fears. Let's Get Started. Step One: Experience Your Voice. Step Two: Get a Response and Structure Your Thoughts. Step Three: Establish a Dialogue. Step Four: Tap Your Creativity. Step Five: Learn to Persuade. Step Six: Achieve Your Higher Objective. Step Seven: Give the Gift of Your Conviction. The Seven Steps in Action. Special Situations. The First Aid Kit and the Emergency Kit. Be a Fearless Speaker Every Day. Appendices. Selected Readings. Acknowledgments. Index.
£19.19
John Wiley & Sons Inc How to Write Winning Proposals for Your Company
Book SynopsisAmong these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her technical/political format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with proposal/letters In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You''ll learn: The advantage of the laundry list approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies--Table of ContentsProposals--They Have Changed. Finding the Inside Track. Politics, Grants, and RFPs. Winning RFPs and Grants. Private Industry Proposals. Winners in the Private Sector. Making Internal Presentations and Proposals. How to Write Winning Proposals. Public/Private Winners Combined. The 10 Hottest Proposal Opportunities. Index.
£31.88
John Wiley & Sons Inc Dos and Taboos of Public Speaking
Book SynopsisDevelop your powers of public persuasion with the ultimate guide togreat speeches and business presentations. Do you get tongue-tiedat the mere thought of speaking in public? Would you rather swimwith sharks or undergo a tax audit than face an audience? Well,you''re not alone. According to the Book of Lists'' list of humans''greatest fears, the fear of death is our fourth greatest fear,while fear of public speaking commands a solid first place. Nowfrom Roger E. Axtell, one of America''s most accomplished publicspeakers, here''s a book guaranteed to turn even the most stage-shymumbler into a great communicator. Geared primarily, but notexclusively, for business people, this amusing and informativeguide can show you how to possess the powers of public persuasionyou''ve always dreamed of having. Whether it''s making a pitch to theboard of directors, or prepping the sales force, stating your caseto the town council, or being interviewed on live TV, Do''s andTaboos of Public Speaking can heTable of ContentsThe Three Secrets for Banishing Fear. Organization of Business Speeches. To Read or Not to Read. Getting Physical. Humor. Appearing on Television. Using Audio-Visual Equipment. Special Speaking Situations. How to Turn Professional. Resources for Help. Parting Advice from Successful Speakers. Listing of Local Chapters, National Speakers Association. Index.
£15.29
John Wiley & Sons Inc Power Presentations
Book SynopsisTakes the mystery out of putting together an effective presentation by addressing each of the steps involved. Not only gives readers confidence but offers enhanced opportunities for promotion and career advancement. Elucidates how to organize presentations to achieve your goal; how to use factual, logical and captivating supporting materials as well as visuals and audio-visual equipment; how to answer questions effectively and includes numerous techniques to use with a variety of audiences.Table of ContentsPartial table of contents: TAKING CONTROL. Turning Stage Fright Into Excitement. Warming Up. Nonverbal Communication. Staying in Control. GROUNDWORK. Styles of Delivery. Knowing Your Audience. WORKING ON YOUR PRESENTATION. The Outline. Organizing the Body of Your Speech. Supporting Materials. COMMUNICATING ON PURPOSE. Informative Speaking. Persuasive Speaking. Effective Sales Presentations. How to Be a Better Listener. MASTERING THE MECHANICS. Speaking Aids. Pointers for Using the Room. How Visual Aids Can Help. Room Checks for Computers. CHECKLISTS. Speech Preparation Checklist. Speech Delivery Checklist. Bibliography. Index.
£26.24
Cambridge University Press The Art of Lecturing
Book SynopsisAn accessible, example-based guide to effective strategies for exciting, modern and successful academic and business lectures. The author, who has received numerous institutional, provincial, and international teaching and lecturing awards, draws from his experiences. Further resources including lecture slides and videos of presentations available through www.cambridge.org/9780521876100.Table of ContentsPreface; 1. Introduction; 2. The lecturing mindset; 3. Old school basics; 4. General lecturing principles; 5. At the beginning of the lecture; 6. Things you should be aware of during the lecture; 7. Effective tools/tricks to energize your lecture; 8. Common mistakes that turn good lectures into disasters; 9. At the end of the lecture; 10. The art of academic lecturing; 11. Making lectures come to life through labs; 12. Lecturing in non-academic contexts; 13. The mechanics of professional presentations; 14. Final words; Appendix; References; About the author; Index.
£23.99
Penguin Putnam Inc A World Without Email Reimagining Work in an Age
Book SynopsisA New York Times and Wall Street Journal bestsellerFrom New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity.Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the hyperactive hive mind workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.We have become so used to an inbox-driven workday t
£21.60
Transworld Publishers Ltd Sorted
Book SynopsisOver thirty different examples of situations and ideas to show you how you can change your approach and change your life . . .Looking to nail an INTERVIEW? Want to make a better first impression on a DATE? Trying to make your MONEY go further? Bet you never thought being a bit more PSYCHOPATH could be the answer.Time to grab that bullsh*t by the horns!Dr KEVIN DUTTON studies psychopaths and his latest subject is SAS hero ANDY MCNAB. Andy's a bit different, he's a GOOD PSYCHOPATH. He can control qualities like decisiveness, ruthlessness and fearlessness to get the BEST out of himself and life. Together, this unlikely duo has established what they call the SEVEN DEADLY WINS, the good psychopathic quirks that can help make you more SUCCESSFUL. And now it's time to put their theories to the test.SORTED! THE GOOD PSYCHOPATH'S GUIDE TO BOSSING YOUR LIFE offers a new approach to the everyday to help you get more out of life than it gets out of you.
£10.44
Lulu.com Investor Relations The Art and Philosophy of
Book Synopsis
£25.17
W Foulsham & Co Ltd How to Craft Successful Business Presentations
Book SynopsisToo many managers don't have what it takes to carry a good presentation. And they know it. Equally they know that to acquire the skill is to join an admired few, upwardly mobile managers. This book helps them learn techniques and methods of planning research and structuring information that may create inescapable conclusions by their recipients.
£9.49
Intero Advisory Its Business Not Social STANDOUT Develop and
Book Synopsis
£12.88
£16.83