Business communication, etiquette and presentation Books

Book SynopsisStreamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.Trade Review"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk." * Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS) *"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations." * Dr Kevin Ruck, Co-founder, PR Academy *"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it." * Rachel Miller, Director, All Things IC. *"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively." * Matt Manners, CEO & Founder, Inspiring Workplaces Group *"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work." * Farzana Baduel, CEO, Curzon PR *"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results." * Priya Bates, President, Inner Strength *"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable." * Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC. *"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way." * David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London *"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use." * Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

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Book SynopsisThe investment in global collaboration technology now exceeds US$45 billion. Professionals who work across cultures face some of the most cognitively, psychologically and emotionally difficult challenges, regardless of whether they work virtually or in person. And they often face these challenges without the help of a corporate guide. Build Your Cultural Agility is that guide. This book offers strategies to help you develop into a successful global professional, one who can comfortably and effectively work in and with people from different cultures. This book helps you leverage your natural strengths while providing suggestions for developing cultural agility competencies. Build Your Cultural Agility focuses on nine specific competencies that comprise cultural agility: three self-management competencies (tolerance of ambiguity, curiosity and resilience), three relationship-management competencies (humility, relationship-building and perspective-taking) and three task-management competencies (cultural minimization, cultural adaptation and cultural integration). Within each chapter, the author provides a case example of that competency in action, explains why the competency is critical for success, offers a self-awareness exercise to help you determine your level of proficiency and concludes with suggestions for self-development.Trade Review"In accessible, lively prose, Paula Caligiuri explores how qualities such as curiosity, resilience, humility, relationship-building and empathy form the building blocks of cultural agility. More importantly, she bridges theory and application, offering a practical manual for cultivating the characteristics essential for success in our global, connected society. With its lucid exercises and straightforward guidance, Build Your Cultural Agility is an indispensable resource." * Joseph E. Aoun, President, Northeastern University *"Having a diverse team in the military and in all organizations is critical for decision-making in complex and uncertain situations. To foster trust within a diverse team, leaders need cultural agility to help them remove their perceptual blinders. Build Your Cultural Agility is a book that will help leaders gain this critical leadership competency." * General David Goldfein (USAF Retired), 21st Chief of Staff of the U.S. Air Force *"In Build Your Cultural Agility, Paula has done a great job to go beyond a clear definition of what cultural agility entails. It discusses task and relationship management in a very thorough way and combines theoretical insights with very practical advice. A must-read." * Fons Trompenaars, co-author, Riding the Waves of Culture: Understanding Diversity in Global Business, and CEO, Trompenaars Hampden-Turner Consulting *"Build Your Cultural Agility is a must-read for anyone navigating cultural differences, both within and across nations. Filled with self-assessments, empowering case studies, and practical advice grounded in the best science, your intercultural effectiveness is guaranteed to grow in countless ways." * Michele J. Gelfand, Distinguished University Professor, University of Maryland, and author, Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World *"Interconnected and multicultural. Unpredictable and unfamiliar. Such is the world we live in, no matter where we are, geographically, organizationally and socially. How might we succeed in this era of a rapidly evolving and always-novel environment? How should we make sense of and respond to ambiguous and foreign signals? How should we build resilience and adaptability to thrive in cross-cultural situations? You will find extremely valuable insights and practical tips in Paula Caligiuri's fascinating book Build Your Cultural Agility." * Haiyan Wang, Managing Partner, China India Institute, and co-author, Getting China and India Right *"The world of work has evolved dramatically over the past few decades. In the area of employee development, companies are embracing new models and practices. The new models include a more strategic adoption of pro bono and skills-based volunteerism. For managers to develop, they need to build a variety of competencies that can be gained through strategic volunteerism. Among these essential competencies, cultural agility has become a game-changer. In Build Your Cultural Agility, Paula Caligiuri shares her wisdom in a compelling and practical book for all employees and supervisors. This book will become a valuable read for global managers in all industries." * Michael Bzdak, Global Director, Employee Engagement, Johnson & Johnson, and author, Corporate Cultural Responsibility, Graduate Faculty, School of Communication and Information, Rutgers University *"The value of cultural agility is amplified in today's global business economy. In her book, Paula Caligiuri leverages her expertise in this space to pose thought provoking questions, offer viable options for development, and share key takeaways to advance and build critical cultural competencies that make an impact. This book is a must for any current or aspiring global professional. The world isn't slowing down, neither should you. If you want to be more effective in intercultural situations, this book is an excellent guide!" * Victoria Di Santo, Director, Organizational Development & Effectiveness, Brother International Corporation *"For those in search of a successful international career, or those looking to support the growth of global talent in their organization, this book is packed with practical advice on how to be effective in cross-cultural situations. What is particularly interesting in this book is the compelling argument that the same practices that help us to be culturally agile in an international setting can also make us more effective in navigating the prevalent subcultures (organizational, professional, generational) that surround us. As a trusted adviser to leading companies across the globe for more than three decades, I highly recommend Paula's research-backed thinking and advice on how to build cultural agility and a more robust pipeline of global talent." * Michael Elia, CEO, TraQs *"If you want to master handling yourself well in and with different cultures, both quickly and effectively, this book is a must-read! Having worked in several countries with many different nationalities, I found this absolutely useful for adapting to various environments. With Build Your Cultural Agility, Paula has managed to create awareness on the different layers within cultural agility and how to assess one's own position. But more importantly, it provides simple instruments to help overcome challenges that can rise through cultural differences. This book has made both my professional and personal life as a globetrotter much, much easier." * Paul Grommel, People Practices, DPR Construction *"The world economy is rapidly becoming multipolar. For managers to succeed in the new era, cultural agility is becoming more critical, by the day. In fact, one does not even have to cross continents to witness the reality of cultural heterogeneity. Just look at the enormous cultural differences within the United States, within Europe, within Asia, as well as within other regions. In Build Your Cultural Agility, Paula Caligiuri has written an extremely practical book. It offers managers at all levels crisp tools to assess one's current cultural agility, ideas regarding how to behave, and guidelines for how to further build cultural competence. An essential read for the global manager." * Anil K. Gupta, co-author, The Quest for Global Dominance, Michael Dingman Chair in Strategy and Globalization, Smith School of Business, The University of Maryland *"To succeed in today's global economy, people must become adaptable, flexible and comfortable when encountering other cultures, a concept Paula Caligiuri calls "cultural agility." In this comprehensive and impressive new book, Dr. Caligiuri expertly details the key capabilities necessary for developing cultural agility when working with others, executing professional tasks, making decisions and building relationships. The book is well-researched and contains useful self-assessments throughout for readers to engage with the content as they read along. An excellent resource for anyone interested in the topic of cultural adjustment and adaptation." * Andy Molinsky, author of Global Dexterity and Reach, Professor of International Management and Organizational Behavior, Brandeis University *"The ability to work across cultural boundaries is no longer a nice-to-have; every entrepreneur, businessperson and global citizen must be able to bridge the gaps between cultures. In Build Your Cultural Agility, Paula has provided the framework required for all of us to work effectively across any cultural boundaries. Build Your Cultural Agility is required reading for all the entrepreneurs in my portfolio." * Andy Palmer, CEO, Tamr, and Founder, Koa Labs *"Having worked in multi-national corporations and done global work, I wish I had read this book earlier. It is a treasure chest of ideas and practical tips for building one's cross-cultural agility. The nine competencies provide a useful roadmap to navigate the challenges of working and leading cross-culturally. Reading about the three task management competencies took me back to my days as a leader making decisions in a cross-country context. Wish I had these heuristics then to guide my decision making: knowing what strategy is more appropriate when. The book is an absolute must-read for anyone doing global work today." * Pradnya Parasher, Founder & CEO, ThreeFish Consulting and co-author, The Secret Life of Organizations *"As a global HR executive, I find Dr. Caligiuri's book to be timely and pertinent. The world is continuing to rapidly evolve, and while doing business across borders has become more commonplace, it has also become more complex. Understanding your own unique cultural lens and adapting your approach to ensure inclusion and respect for others is key to success in any language. The current environment with the global pandemic has only made this book more important. While travel and physical cues used to serve as a key guidepost, providing more immediate feedback for global leaders, we are now faced with a largely virtual environment. Dr Caligiuri's pragmatic guidance on all nine competencies comprising cultural agility, as well as her focus on developing trust, continuous learning, thoughtful communications and strong relationships are critical for all global leaders to embrace to maximize their impact." * Nicolette Sherman, Chief Human Resources Officer, Oyster Point Pharma, Inc. *"As a global mobility professional and thought leader, I appreciate deeply how Dr. Caligiuri quickly establishes the principles underlying cultural agility and provides a how-to guide to improve upon or develop foundational elements contributing to cultural adaptiveness. The timeliness of this book cannot be overstated as an effective tool for corporate leaders, HR practitioners and career-climbers to elevate DEI initiatives through mindful practices and personal accountability. It is no secret that the greatest success comes when we focus on inclusive and diverse teams!" * LaShell Tinder, Executive Board Member, Families in Global Transition *"Cultural agility is a key competency for effective global leaders everywhere today. Yet mostly misunderstood; it is much more than awareness. This competency is needed for globally oriented organizational performance and execution but is essential for working through the range of strategic options, and leveraging diverse talent to succeed in charting a truly global business future. Paula Caligiuri's new book takes her academic thought leadership and deep experience in this space into practical, real and tangible action items for leaders thinking and working strategically in the global world of mobility, connectivity and diversity. Thoroughly recommended." * Ian C. Woodward, Professor, INSEAD, and co-author, The Phoenix Encounter Method: Lead Like your Business is on Fire! *Table of Contents Chapter - 01: Cultural Agility for Intercultural Effectiveness; Section - ONE: Self-Management; Chapter - 02: Tolerance of Ambiguity for Comfort in a Novel Environment; Chapter - 03: Curiosity to Expand Your Understanding of Cultural Differences; Chapter - 04: Resilience to Cope When Cultural Differences Produce Unpredictability; Section - TWO: Relationship Management; Chapter - 05: Humility to Learn from Others Who are Culturally Different from You; Chapter - 06: Relationship-Building to Strengthen Your Support System Anywhere; Chapter - 07: Perspective-Taking To Empathize and Understand Those Who are Culturally Different; Section - THREE: Cultural Responses; Chapter - 08: Cultural Adaptation to Respond as Expected in a Culturally Diverse Situation; Chapter - 09: Cultural Minimization to Uphold a Standard in a Culturally Diverse Situation; Chapter - 10: Cultural Integration to Create New Norms for Group Success in a Culturally Diverse Situation; Chapter - 11: Using Your Cultural Agility for Career Success

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Book SynopsisThe investment in global collaboration technology now exceeds US$45 billion. Professionals who work across cultures face some of the most cognitively, psychologically and emotionally difficult challenges, regardless of whether they work virtually or in person. And they often face these challenges without the help of a corporate guide. Build Your Cultural Agility is that guide. This book offers strategies to help you develop into a successful global professional, one who can comfortably and effectively work in and with people from different cultures. This book helps you leverage your natural strengths while providing suggestions for developing cultural agility competencies. Build Your Cultural Agility focuses on nine specific competencies that comprise cultural agility: three self-management competencies (tolerance of ambiguity, curiosity and resilience), three relationship-management competencies (humility, relationship-building and perspective-taking) and three task-management competencies (cultural minimization, cultural adaptation and cultural integration). Within each chapter, the author provides a case example of that competency in action, explains why the competency is critical for success, offers a self-awareness exercise to help you determine your level of proficiency and concludes with suggestions for self-development.Trade Review"In accessible, lively prose, Paula Caligiuri explores how qualities such as curiosity, resilience, humility, relationship-building and empathy form the building blocks of cultural agility. More importantly, she bridges theory and application, offering a practical manual for cultivating the characteristics essential for success in our global, connected society. With its lucid exercises and straightforward guidance, Build Your Cultural Agility is an indispensable resource." * Joseph E. Aoun, President, Northeastern University *"Having a diverse team in the military and in all organizations is critical for decision-making in complex and uncertain situations. To foster trust within a diverse team, leaders need cultural agility to help them remove their perceptual blinders. Build Your Cultural Agility is a book that will help leaders gain this critical leadership competency." * General David Goldfein (USAF Retired), 21st Chief of Staff of the U.S. Air Force *"In Build Your Cultural Agility, Paula has done a great job to go beyond a clear definition of what cultural agility entails. It discusses task and relationship management in a very thorough way and combines theoretical insights with very practical advice. A must-read." * Fons Trompenaars, co-author, Riding the Waves of Culture: Understanding Diversity in Global Business, and CEO, Trompenaars Hampden-Turner Consulting *"Build Your Cultural Agility is a must-read for anyone navigating cultural differences, both within and across nations. Filled with self-assessments, empowering case studies, and practical advice grounded in the best science, your intercultural effectiveness is guaranteed to grow in countless ways." * Michele J. Gelfand, Distinguished University Professor, University of Maryland, and author, Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World *"Interconnected and multicultural. Unpredictable and unfamiliar. Such is the world we live in, no matter where we are, geographically, organizationally and socially. How might we succeed in this era of a rapidly evolving and always-novel environment? How should we make sense of and respond to ambiguous and foreign signals? How should we build resilience and adaptability to thrive in cross-cultural situations? You will find extremely valuable insights and practical tips in Paula Caligiuri's fascinating book Build Your Cultural Agility." * Haiyan Wang, Managing Partner, China India Institute, and co-author, Getting China and India Right *"The world of work has evolved dramatically over the past few decades. In the area of employee development, companies are embracing new models and practices. The new models include a more strategic adoption of pro bono and skills-based volunteerism. For managers to develop, they need to build a variety of competencies that can be gained through strategic volunteerism. Among these essential competencies, cultural agility has become a game-changer. In Build Your Cultural Agility, Paula Caligiuri shares her wisdom in a compelling and practical book for all employees and supervisors. This book will become a valuable read for global managers in all industries." * Michael Bzdak, Global Director, Employee Engagement, Johnson & Johnson, and author, Corporate Cultural Responsibility, Graduate Faculty, School of Communication and Information, Rutgers University *"The value of cultural agility is amplified in today's global business economy. In her book, Paula Caligiuri leverages her expertise in this space to pose thought provoking questions, offer viable options for development, and share key takeaways to advance and build critical cultural competencies that make an impact. This book is a must for any current or aspiring global professional. The world isn't slowing down, neither should you. If you want to be more effective in intercultural situations, this book is an excellent guide!" * Victoria Di Santo, Director, Organizational Development & Effectiveness, Brother International Corporation *"For those in search of a successful international career, or those looking to support the growth of global talent in their organization, this book is packed with practical advice on how to be effective in cross-cultural situations. What is particularly interesting in this book is the compelling argument that the same practices that help us to be culturally agile in an international setting can also make us more effective in navigating the prevalent subcultures (organizational, professional, generational) that surround us. As a trusted adviser to leading companies across the globe for more than three decades, I highly recommend Paula's research-backed thinking and advice on how to build cultural agility and a more robust pipeline of global talent." * Michael Elia, CEO, TraQs *"If you want to master handling yourself well in and with different cultures, both quickly and effectively, this book is a must-read! Having worked in several countries with many different nationalities, I found this absolutely useful for adapting to various environments. With Build Your Cultural Agility, Paula has managed to create awareness on the different layers within cultural agility and how to assess one's own position. But more importantly, it provides simple instruments to help overcome challenges that can rise through cultural differences. This book has made both my professional and personal life as a globetrotter much, much easier." * Paul Grommel, People Practices, DPR Construction *"The world economy is rapidly becoming multipolar. For managers to succeed in the new era, cultural agility is becoming more critical, by the day. In fact, one does not even have to cross continents to witness the reality of cultural heterogeneity. Just look at the enormous cultural differences within the United States, within Europe, within Asia, as well as within other regions. In Build Your Cultural Agility, Paula Caligiuri has written an extremely practical book. It offers managers at all levels crisp tools to assess one's current cultural agility, ideas regarding how to behave, and guidelines for how to further build cultural competence. An essential read for the global manager." * Anil K. Gupta, co-author, The Quest for Global Dominance, Michael Dingman Chair in Strategy and Globalization, Smith School of Business, The University of Maryland *"To succeed in today's global economy, people must become adaptable, flexible and comfortable when encountering other cultures, a concept Paula Caligiuri calls "cultural agility." In this comprehensive and impressive new book, Dr. Caligiuri expertly details the key capabilities necessary for developing cultural agility when working with others, executing professional tasks, making decisions and building relationships. The book is well-researched and contains useful self-assessments throughout for readers to engage with the content as they read along. An excellent resource for anyone interested in the topic of cultural adjustment and adaptation." * Andy Molinsky, author of Global Dexterity and Reach, Professor of International Management and Organizational Behavior, Brandeis University *"The ability to work across cultural boundaries is no longer a nice-to-have; every entrepreneur, businessperson and global citizen must be able to bridge the gaps between cultures. In Build Your Cultural Agility, Paula has provided the framework required for all of us to work effectively across any cultural boundaries. Build Your Cultural Agility is required reading for all the entrepreneurs in my portfolio." * Andy Palmer, CEO, Tamr, and Founder, Koa Labs *"Having worked in multi-national corporations and done global work, I wish I had read this book earlier. It is a treasure chest of ideas and practical tips for building one's cross-cultural agility. The nine competencies provide a useful roadmap to navigate the challenges of working and leading cross-culturally. Reading about the three task management competencies took me back to my days as a leader making decisions in a cross-country context. Wish I had these heuristics then to guide my decision making: knowing what strategy is more appropriate when. The book is an absolute must-read for anyone doing global work today." * Pradnya Parasher, Founder & CEO, ThreeFish Consulting and co-author, The Secret Life of Organizations *"As a global HR executive, I find Dr. Caligiuri's book to be timely and pertinent. The world is continuing to rapidly evolve, and while doing business across borders has become more commonplace, it has also become more complex. Understanding your own unique cultural lens and adapting your approach to ensure inclusion and respect for others is key to success in any language. The current environment with the global pandemic has only made this book more important. While travel and physical cues used to serve as a key guidepost, providing more immediate feedback for global leaders, we are now faced with a largely virtual environment. Dr Caligiuri's pragmatic guidance on all nine competencies comprising cultural agility, as well as her focus on developing trust, continuous learning, thoughtful communications and strong relationships are critical for all global leaders to embrace to maximize their impact." * Nicolette Sherman, Chief Human Resources Officer, Oyster Point Pharma, Inc. *"As a global mobility professional and thought leader, I appreciate deeply how Dr. Caligiuri quickly establishes the principles underlying cultural agility and provides a how-to guide to improve upon or develop foundational elements contributing to cultural adaptiveness. The timeliness of this book cannot be overstated as an effective tool for corporate leaders, HR practitioners and career-climbers to elevate DEI initiatives through mindful practices and personal accountability. It is no secret that the greatest success comes when we focus on inclusive and diverse teams!" * LaShell Tinder, Executive Board Member, Families in Global Transition *"Cultural agility is a key competency for effective global leaders everywhere today. Yet mostly misunderstood; it is much more than awareness. This competency is needed for globally oriented organizational performance and execution but is essential for working through the range of strategic options, and leveraging diverse talent to succeed in charting a truly global business future. Paula Caligiuri's new book takes her academic thought leadership and deep experience in this space into practical, real and tangible action items for leaders thinking and working strategically in the global world of mobility, connectivity and diversity. Thoroughly recommended." * Ian C. Woodward, Professor, INSEAD, and co-author, The Phoenix Encounter Method: Lead Like your Business is on Fire! *Table of Contents Chapter - 01: Cultural Agility for Intercultural Effectiveness; Section - ONE: Self-Management; Chapter - 02: Tolerance of Ambiguity for Comfort in a Novel Environment; Chapter - 03: Curiosity to Expand Your Understanding of Cultural Differences; Chapter - 04: Resilience to Cope When Cultural Differences Produce Unpredictability; Section - TWO: Relationship Management; Chapter - 05: Humility to Learn from Others Who are Culturally Different from You; Chapter - 06: Relationship-Building to Strengthen Your Support System Anywhere; Chapter - 07: Perspective-Taking To Empathize and Understand Those Who are Culturally Different; Section - THREE: Cultural Responses; Chapter - 08: Cultural Adaptation to Respond as Expected in a Culturally Diverse Situation; Chapter - 09: Cultural Minimization to Uphold a Standard in a Culturally Diverse Situation; Chapter - 10: Cultural Integration to Create New Norms for Group Success in a Culturally Diverse Situation; Chapter - 11: Using Your Cultural Agility for Career Success

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Book SynopsisWINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.Trade Review"In essence, this book is for partners, directors, associates, BD professionals, those working in-house and anyone working in professional services firms who want to win more pitches or manage the process more time and cost effectively. The first edition was a hit and won an award at the 2018 Business Book Awards. And this second edition brings it bang up to date." * David Morley, Former Senior Partner, Allen & Overy, (2008-16); Head of Europe, CDPQ (2021-) *"For too long it has been a case of General Counsel on the one side and private practice lawyers pitching or responding to tenders on the other with a whole load of assumptions and miscommunication in between. This book delves deep to answer the questions that don't get asked early enough in the process if at all, and that, if the parties fully understood and aligned on, would make for enduring and fruitful partnerships." * Alexis Alexander, General Counsel, Liberis *"Pitching is a skill. It is an essential skill for a lawyer. This book will improve pitching skills. Frankly, you would be foolish not to read, assimilate and practice the advice it contains." * Nigel Boardman, Consultant and former partner Slaughter and May *"Strategic tendering or pitching has never been more important - in fact, it has to be the number one focus for firms and BD professionals who really want to make a difference. A wonderfully insightful book written by authors who really do get it." * David McClune, Global Chief Marketing Officer, Hogan Lovells LLP. *"This book is a recommended read for all those involved in competitive pitching in professional services and other markets. Its secret is to provide simple and practical guidance on the essential issues, backed and supported with concrete examples from real people in the real world." * Oliver Brettle Partner, Global Executive Committee Member, White & Case LLP *"This is a very well researched and thoughtful guide for all those involved in the purchasing and provision of legal services. The holistic approach taken is market leading in every respect." * Andrew S Garard, Group General Counsel and Director of Corporate Affairs, Meggitt PLC *"I can't count now many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is. Essential reading for those focused on their businesses, their clients and their own careers. Goes without saying - highly recommended." * Patrick McCann, Director Learning, Linklaters LLP *"This new edition neatly summarises best practice behaviours, is informative and easy to read, packed with useful tools and tips. I think this it is an invaluable read for anyone wanting to win more work in professional services in 2022 and beyond." * Paul Cripps, Associate Partner, Markets and Business Development, EY *Table of Contents Chapter - 01: Introduction; Chapter - 02: To pitch or not to pitch?; Chapter - 03: What does the client want?; Chapter - 04: Diversity; Chapter - 05: Planning to win; Chapter - 06: The procurement predicament; Chapter - 07: Smart pricing; Chapter - 08: Global citizenship; Chapter - 09: Writing success; Chapter - 10: Public sector pitching; Chapter - 11: Presenting to win; Chapter - 12: Following up and post pitch feedback; Chapter - 13: Technology and tools; Chapter - 14: There has to be a better way

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Book SynopsisThis book provides readers with the latest research on the dynamics of language and language diversity in professional contexts. Bringing together novel findings from a range of disciplines, it challenges practitioners and management scholars to question the conventional understanding of language as a tool that can be managed by language policies that ‘standardize’ language.Each of the contributions is designed to recognize the strides that have been made in the past two decades in research on language and languages in organizational settings while addressing remaining blind spots and emerging issues. Particular attention is given to multilingualism, sociolinguistic approaches to language in the workplace, migration challenges, critical perspectives on the power of language use and the management of organizations as dialogical, discursive spaces. Understanding the Dynamics of Language and Multilingualism in Professional Contexts offers new insights into familiar and less familiar issues for international business scholars, sociolinguists, management practitioners and business communication scholars and experts, and brings understanding to the central role that language usage and linguistic diversity play in organisational processes.Trade Review‘The editors have compiled empirically grounded chapters which utilize new theoretical perspectives, demonstrate cultural and political sensitivities about language use in organizational contexts and beyond. Such a collection is no mean feat to achieve and editors and authors are to be congratulated for this important and innovative book.’ -- Susanne Tietze, Sheffield Hallam University, UKTable of ContentsContents: Foreword xiv Introduction to Understanding the Dynamics of Language and Multilingualism in Professional Contexts 1 Betty Beeler, Mary Vigier, Claudine Gaibrois and Philippe Lecomte PART I MULTILINGUALISM IN A RAPIDLY CHANGING WORLD: NEW PERSPECTIVES ON LANGUAGE DIFFERENCES IN ORGANISATIONS 1 Introduction to Multilingualism in a rapidly changing world: new perspectives on language differences in organisations 7 Claudine Gaibrois 2 Recognition theory: a new lens for investigating language differences in multilingual organisations 13 Marjana Johansson and Martyna Śliwa 3 Diversity, activation and self-support: clashing institutional logics around the inclusion of refugees on the labour market 30 Dorte Lønsmann 4 Agency and multilingualism in public health care: how practitioners draw on local experiences and encounters 46 Yaron Matras, Rebecca Tipton and Leonie Gaiser PART II LANGUAGE PRACTICES IN MULTILINGUAL WORKPLACES AND IMPLICATIONS FOR HUMAN RESOURCE MANAGEMENT 5 Introduction to Language practices in multilingual workplaces and implications for human resource management 62 Mary Vigier 6 Ethnographic study of a manager’s engagements with written ‘English’ workplace genres in MNCs 67 Tiina Räisänen and Anne Kankaanranta 7 Revisiting ethnography and reflexivity for language-sensitive workplace research 84 Kristina Humonen and Jo Angouri 8 Multilingual organisations: employee motives and human resource management adaptive strategies 101 John Fiset PART III ORGANISATIONS AS DISCURSIVE, POLYPHONIC SPACES: A MULTIDISCIPLINARY APPROACH 9 Introduction to Organisations as discursive, polyphonic spaces: a multidisciplinary approach 119 Betty Beeler 10 Organizing through and by multilingualism: writing languages into the study and practices of organizations 124 Marjana Johansson and Wilhelm Barner-Rasmussen 11 Revisiting identity-construction in the multilingual workplace: an intersectional approach 140 Linda Cohen and Jane Kassis-Henderson 12 Duality of language as a tool for integration versus mobility at work: utility of a polyphonic perspective 154 Cihat Erbil, Mustafa F. Özbilgin and Sercan Hamza Bağlama PART IV DIFFERENT CRITICAL PERSPECTIVES ON THE POWER OF LANGUAGE IN INTERNATIONAL BUSINESS 13 Introduction to Different critical perspectives on the power of language in international business 169 Philippe Lecomte 14 Language in multilingual organizations: power, policies and politics 173 Guro R. Sanden 15 Voices in the employee magazine: a critical investigation 189 Peter Kastberg and Marianne Grove Ditlevsen 16 Let us (not) speak Finnish! On language, power relations and ambivalence 205 Janne Tienari Conclusion to Understanding the Dynamics of Language and Multilingualism in Professional Contexts 219 Claudine Gaibrois, Betty Beeler, Philippe Lecomte and Mary Vigier Index

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Book SynopsisAuthors Joann Keyton and Stephenson J. Beck present a communicative framework—one that emphasizes the creation and management of messages as well as the reception and perception of meaning— for the investigation of groups and teams. The book also elaborates on the strategic and contextual nature of group interaction. The book is structured around five key elements of groups, all pieces of a puzzle, that can be used to evaluate group effectiveness. These are: group size, interdependence of members, group identity, group goals, and group structure.Throughout the book, and in pedagogical features, skills are grounded in a solid research base (and further highlighted in Skill Builder and Theory Standout boxes). Examples are extensive and true-to-life, with many utilizing transcripts of group dialogues so students can see the communication process unfold (Message and Meaning boxes). A wide range of group types is presented, from family and social groups, to work teams and task groups, to discussion and decision-making groups. Whether students' experiences are with groups that are formal or informal, personal or professional, task oriented or relationally oriented, they need communication skills to build and maintain relationships that support effective problem solving and decision making.Building on the strengths of previous editions, robust enhancements to this edition include new chapter opening stories; examples of a wider variety of group types from in-person to hybrid to virtual; the inclusion of new trends and research; and updated instructor and Active Learning resources.

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Book SynopsisStrategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts – fundamentals, perspectives, and processes – the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.Trade Review‘Jesper Falkheimer and Mats Heide have been at the forefront of theory development in strategic communication for many years now. The Research Handbook on Strategic Communication is another example of their ability to keep up with new and emerging topics in the field. For this endeavor they have collected an outstanding and international group of strategic communication experts to address challenges in the field and offer new perspectives and solutions. Falkheimer and Heide’s Research Handbook should become a worldwide staple in graduate classes and in academic research in the field of strategic communication well into the future.’ -- Derina Holtzhausen, Lamar University, US‘The Research Handbook on Strategic Communication provides a fresh and informed look at current research. The Research Handbook re-examines familiar contexts and questions such as the viability of the public sphere, the function of dialogue, and the role of culture in view of an ever-evolving communication landscape, while introducing perspectives in greater need of consideration, such as the influence of place, the risks and rewards of artificial intelligence, and the importance of engagement. This is a must-read for scholars and graduate students studying strategic communication.’ -- Timothy Sellnow, University of Central Florida, USTable of ContentsContents: 1 Introduction: the emergent field of strategic communication 1 Jesper Falkheimer and Mats Heide PART I FUNDAMENTALS 2 Strategic communication: a discipline in the making? 14 Finn Frandsen and Winni Johansen 3 The saying and the doing: when communication is strategic 33 Emma Christensen and Lars Thøger Christensen 4 Persuasion, promotion, spin, propaganda? 46 Jim Macnamara 5 Strategic communication: historical overview and concept development 62 Robert L. Heath 6 Dialogue as a tool of strategic communication? 83 Michael L. Kent 7 From strategy to strategizing 99 Ib T. Gulbrandsen and Sine N. Just 8 Understandings of organization in strategic communication research 117 Peter Winkler and Dennis Schoeneborn 9 Public sphere 132 Howard Nothhaft and Camilla Nothhaft PART II PERSPECTIVES 10 The institutional perspective on strategic communication: bringing culture and society back in 149 Swaran Sandhu 11 Democracy, strategic communication and lobbying 165 Øyvind Ihlen, Irina Lock and Ketil Raknes 12 Place matters: expanding the research agenda for strategic communication 177 Cecilia Cassinger and Åsa Thelander 13 Gender in strategic communication: feminization, stereotypes and a search towards excellence 187 Martina Topić 14 Communication professionals 198 Gemma Bridge and Ralph Tench 15 Artificial intelligence, big data and all change 208 Anne Gregory 16 Strategic organizational listening 220 Laurie Lewis PART III PROCESSES 17 Communication management: structures, processes, and business models for value creation through corporate communications 236 Ansgar Zerfass and Jeanne Link 18 Crisis communication as strategic communication: process and insights 258 Timothy Coombs and Sherry Holladay 19 The strategic role of internal crisis communication 273 Alessandra Mazzei and Silvia Ravazzani 20 Political communication 289 Bente Kalsnes and Anders Olof Larsson 21 The past, the present, and the future of public diplomacy research 300 Sarah Marschlich and Leysan Storie 22 Corporate responsibility and strategic communication 318 Ganga S. Dhanesh 23 Corporate branding between corporate, stakeholders, and society 334 Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli 24 Ethical internal communication 347 Kevin Ruck 25 Leadership communication during turbulent times 365 Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent 26 Engagement as strategy: a framework for strategic communication 383 Kim A. Johnston and Maureen Taylor 27 Agile integrated communication: a content-based approach 399 Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh 28 Digital strategic communication through digital media-arenas 415 Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa 29 Internal social media: a promise of participatory communication and organizational transparency 430 Vibeke Thøis Madsen 30 Exploring the vertical communication chain in the light of post-bureaucracy 444 Charlotte Simonsson 31 Communicative coworkership 459 Rickard Andersson 32 Measurement and evaluation: framework, methods, and critique 474 Alexander Buhmann and Sophia C. Volk Index

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Book SynopsisOver the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech’s negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the “inside story” of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.Trade ReviewIn this deeply researched work, Nirit Weiss-Blatt provides an invaluable record of tech media's mood swing as its portrayal of Silicon Valley lurched from utopian to dystopian. This is much more than a book about tech's PR problems. Weiss-Blatt's trenchant analysis of the news industry restores nuance to the debate over technology and society. -- Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism, The Leonard Tow Professor of Journalism Innovation, CUNYNirit's in-depth study of tech media chronicles the reputational rise and fall of an entire industry while providing valuable insights to those who work in it. The book provides PR professionals, journalists, and students with a comprehensive analysis of the Techlash's core issues. Whether you're working in tech journalism or tech PR, the book will broader your understanding of the media scrutiny, the tech clients, and, thus, help you define the future correspondence between the two. -- Fred Cook, Chairman of Golin, Professor of Professional Practice, Director of the USC Center for Public RelationsTable of ContentsTHE PRE-TECHLASH ERA Section Chapter 1. Tech News and Tech Public Relations THE TECHLASH ERA Section Chapter 2. Big Tech – Big Scandals Chapter 3. Tech Crisis Communication Chapter 4. Evolving Techlash Issues THE POST-TECHLASH ERA Section Chapter 5. Never-Ending Criticism?

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Book SynopsisIn light of the COVID-19 pandemic, this timely Handbook builds upon research and practice to discuss and assess what is currently known about virtual work and its evolution, given the increasing numbers of those working virtually. Taking a holistic approach to the subject, the expert contributors review the critical areas of virtual work split into five thematic parts. Firstly technology, the foundation of virtual work, is thoroughly discussed focussing on new forms of technology and the use of AI. Working practices of both the individual and virtual teams are then fully reviewed alongside the organisation, context and emerging systems that support virtual work in practice. Forward-thinking, this Handbook, looks at the future direction and where we go from here towards the next decade of virtual work. Managers and practitioners who are moving towards virtual or hybrid working or continuing to work remotely will find this an excellent resource for ongoing and future guidance. Scholars and researchers interested in this expanding subject will find this illuminating and informative.Trade Review‘The Handbook of Virtual Work provides a gold mine of incredible insights on working virtually, from selecting communication technology and artificial intelligence augmentation, to managing the work-family interface and emotions, and maximizing the collective dynamics that characterize collaboration in the virtual world. Gilson and her colleagues have assembled a multidisciplinary set of global authorities on these topics. The virtual workplace is here to stay and this Handbook is poised to help researchers and practitioners alike navigate the challenges and celebrate the advantages for years to come.’ -- Cristina Gibson, Pepperdine University, California, US‘What a pleasure to see this new contribution to one of the more challenging topics for managers in the post Covid-19 era. While we have been writing about and researching virtual, distant, and remote workers for several years, the Pandemic made this a critical topic for managers to address as many employees worked at home. Gilson, O’Neill and Maynard have done a tremendous job of addressing this issue by collecting the ideas and research from experts from across the world. They offer here a comprehensive and organized review of what we know about virtual work into five key topic areas. From the technology to individual employees to organizational considerations, this Handbook covers it all. For anyone who wants to learn the latest and best knowledge available on virtual work, this is the book to read.’ -- Robert C. Ford, Professor Emeritus, University of Central Florida, USTable of ContentsContents: Introduction xx PART I TECHNOLOGY: THE FOUNDATION FOR VIRTUAL WORK 1 Bringing technological affordances into virtual work 3 Jennifer L. Gibbs and Nitzan Navick 2 Role of communication technologies in virtual work 21 Anu Sivunen, Jeffrey W. Treem and Ward van Zoonen 3 Virtual collaboration: human foundations augmented by intelligent technology 41 Terri L. Griffith and Utpal Mangla 4 Using AI to enhance collective intelligence in virtual teams: augmenting cognition with technology to help teams adapt to complexity 67 Anita Williams Woolley, Pranav Gupta and Ella Glikson 5 Principles on how to manage interactions between human workers and artificial intelligence/machine learning technologies 89 Michael A. Zaggl and Ann Majchrzak 6 Refocusing human–AI interaction through a teamwork lens 109 Christopher Flathmann, Beau G. Schelble and Nathan J. McNeese PART II THE PEOPLE MAKE THE VIRTUAL PLACE 7 When the time-space continuum shifts: telework and alterations in the work–family interface 130 Timothy D. Golden and Valerie J. Morganson 8 Remoteness or virtuality? A refined framework of individual skills needed for remote and virtual work 146 Erin E. Makarius and Barbara Z. Larson 9 Emotions and emotional management in virtual contexts 164 Isabel D. Dimas, Teresa Rebelo, Marta P. Alves and Paulo R. Lourenço 10 Digital nomads: curiosity or trend? 186 Robert C. Litchfield and Rachael A. Woldoff PART III VIRTUALITY AND VIRTUAL TEAM INPUTS 11 Virtuality and the eyes of the beholder: beyond static relationships between teams and technology 199 Patrícia Costa and Lisa Handke 12 Leadership and virtual work in a pandemic and post-pandemic world 216 Claudia C. Cogliser, William L. Gardner, Haimanti Ghosh and Azucena Grady 13 Faultlines in virtual teams 235 Sherry M.B. Thatcher and Ramón Rico 14 The surge in digitalization: new challenges for team member collaboration 257 Thomas Hardwig and Margarete Boos PART IV VIRTUAL TEAM PROCESSES AND EMERGENT STATES 15 Virtual teams and team cognition 280 Stephen M. Fiore, Rhyse Bendell and Jessica Williams 16 Understanding trust in virtual work teams 305 Angie N. Benda, William S. Kramer, Mary E. Baak and Jennifer Feitosa 17 Bouncing back as a virtual team: essential elements of virtual team resilience 325 Nohelia Argote, Chloe Darlington, Jennifer Feitosa and Eduardo Salas 18 Engendering creativity in temporary virtual project teams: the case of a product design firm 347 Petros Chamakiotis and Niki Panteli PART V THE ORGANIZATION: CONTEXT, CULTURE, AND SYSTEMS THAT SUPPORT VIRTUAL WORK 19 Organizational context and climate for virtual work 363 Emma Nordbäck and Niina Nurmi 20 Virtuality and inclusiveness in organizations 384 Jakob Lauring, Charlotte Jonasson and Marta Jackowska 21 Embracing the digital workplace: a SMART work design approach to supporting virtual work 403 Bin Wang and Sharon K. Parker 22 Global multinational organizations and virtual work 425 Miriam Erez, Ella Glikson and Raveh Harush 23 Orchestrating dynamic value networks: interface-focused pathways to enhance coordination and learning 442 Sanjay Gosain, Arvind Malhotra and Omar A. El Sawy PART VI CONCLUSION 24 Virtual work – where do we go from here? Setting a research agenda 466 Thomas O’Neill, M. Travis Maynard, Lucy L. Gilson, James M. Hughes and Nathaniel Easton Index

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Book SynopsisThis comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders.Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.Trade Review‘Digital technology, data and artificial intelligence are transforming the practice of communications – and every field that is rooted in human engagement. This book is a valuable guide for professionals who want to be at the forefront of this transformation. It is both practical and inspirational, an essential resource.’ -- Jon Iwata, Yale School of Management, US‘This Handbook brings together academic and practitioner experts on digital corporate communication from around the world, covering all the different functions, practice areas and digitalization-related developments in an in-depth manner. It is a stellar achievement that two of the field’s thought leaders, Vilma Luoma-aho and Mark Badham, have managed to bring together in a single volume all the research-based evidence and insights from practice on this important topic.’ -- From the Foreword by Joep CornelissenTable of ContentsContents: Foreword by Joep Cornelissen xiv List of cases and/or illustrative examples xvi 1 Introduction to the Handbook on digital corporate communication 1 Mark Badham and Vilma Luoma-aho PART I DIGITALLY-INFLUENCED CHANGES TO LEGACY FUNCTIONS 2 Digital corporate communication and internal communication 18 Rickard Andersson, Mats Heide and Charlotte Simonsson 3 Digital corporate communication and brand communication 34 John M. T. Balmer 4 Digital corporate communication and media relations 51 Daniel Vogler and Mark Badham 5 Digital corporate communication and corporate reputation 64 Elanor Colleoni, Stefania Romenti and Grazia Murtarelli 6 Digital corporate communication and CSR communication 78 Lina Gomez-Vasquez 7 Digital corporate communication and financial communication and investor relations 91 Alexander V. Laskin and Christian P. Hoffmann 8 Digital corporate communication and stakeholder relationship management 103 Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou 9 Digital corporate communication and measurement and evaluation 118 Sophia C. Volk and Alexander Buhmann PART II DIGITALLY-INFLUENCED ISSUES AFFECTING ORGANIZATIONS 10 Digital corporate communication and issues management 135 Laura Illia and Elanor Colleoni 11 Digital corporate communication and activism 152 Maureen Taylor 12 Digital corporate communication and paracrises and AI 165 Timothy Coombs and Sherry Holladay 13 Digital corporate communication and crisis life cycles 179 Augustine Pang and Jerena C. K. Ng 14 Digital corporate communication and complaint management 193 Sabine Einwiller and Wolfgang Weitzl 15 Digital corporate communication and hostile hijacking of organizational crises 208 Sofia Johansson, Howard Nothhaft and Alicia Fjällhed 16 Digital corporate communication and brandjacking and character assassination 222 Sergei A. Samoilenko and Quentin Langley PART III CORPORATE COMMUNICATION’S ADOPTION OF DIGITAL TECHNOLOGIES 17 Digital corporate communication and digital transformation of communication functions and organizations 238 Ansgar Zerfass and Jana Brockhaus 18 Digital corporate communication and social media influencers 253 Nils S. Borchers 19 Digital corporate communication and gamification 266 Jens Seiffert-Brockmann and Ariadne Neureiter 20 Digital corporate communication and artificial intelligence and future roles 281 Alexander Buhmann and Anne Gregory 21 Digital corporate communication and artificial intelligence and extended intelligence 297 Chris Galloway and Lukasz Swiatek 22 Digital corporate communication and algorithmic leadership and management 311 Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen 23 Digital corporate communication and visual communication 326 Chiara Valentini and Grazia Murtarelli 24 Digital corporate communication and voice communication 343 Alex Mari, Andreina Mandelli and René Algesheimer PART IV CORPORATE COMMUNICATION’S RESPONSE TO DIGITALLY-INFLUENCED EFFECTS IN SOCIETY 25 Digital corporate communication and organizational listening 357 Jim Macnamara 26 Digital corporate communication and the market for big data 371 Gregor Halff and Anne Gregory 27 Digital corporate communication and public diplomacy 384 Jérôme Chariatte and Diana Ingenhoff 28 Digital corporate communication and public sector organizations 400 Hanna Reinikainen and Chiara Valentini 29 Digital corporate communication and co-productive citizen engagement 413 Louis Pierre Philippe Homont, María-José Canel and Vilma Luoma-aho 30 Digital corporate communication and disinformation 426 Mirko Olivieri, Rosa-Maria Mäkelä, Stefania Romenti and Vilma Luoma-aho PART V FUTURE DIRECTIONS 31 Conclusion: future roles of digital corporate communication 440 Vilma Luoma-aho, Mark Badham and Alina Arti Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management.Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding.Trade Review‘King and Murillo’s edited volume level sets the agenda for advancing our understanding of foundational branding topics including brand experience, brand co-creation, brand design, and brand architecture. These thoughtful contributions will inspire the scholarly work of doctoral students and scholars for years to come.’ -- Susan Fournier, Boston University, US‘Professors King and Murillo have edited a must-read volume for any researcher interested in the brand management field. The different chapters address the key changes in brand management that are arising as a response to the new consumer demands and provide inspiring avenues for future research.’ -- Oriol Iglesias, ESADE Business School, SpainTable of ContentsContents: Introducing A Research Agenda for Brand Management in a New Era of Consumerism 1 Enrique Murillo and Ceridwyn King PART I FOUNDATIONS OF BRAND MANAGEMENT RESEARCH 1 Design-led brand management: a new territory 17 Catarina Lelis, Beatriz Itzel Cruz-Megchun and Yujia Huang 2 The emergence and evolution of corporate branding 35 Nicholas Ind 3 Brand architecture: a literature review and future research directions 49 M. Berk Talay, M. Billur Akdeniz and Janell D. Townsend 4 How does brand equity work? A review of theory and a research agenda 73 Salvador del Barrio-García, María Eugenia Rodríguez-López and Álvaro J. Rojas-Lamorena 5 Brand value co-creation: field emergence, applications, measurement and future research directions 89 Michela Mingione and Samuel Kristal 6 Consumer responses to branding 107 Kevin Kam Fung So, Jing Li and Hyunsu Kim 7 A roadmap of brand experience 123 Lia Zarantonello and Daniela Andreini 8 Reflections on brand communities academic research 143 Cleopatra Veloutsou 9 A theoretical framework exploring three foundational benefits of brand attachment 161 Andreas B. Eisingerich, Deborah J. MacInnis, and C. Whan Park 10 The coming of age of internal brand management research: Looking back to look forward 177 Ceridwyn King, Enrique Murillo and Lina Xiong PART II SPECIAL INTEREST BRANDING RESEARCH 11 B2B branding: a review and research agenda for turbulent times 201 Susan M. Mudambi 12 Destination branding 217 Asli D.A. Tasci and Ady Milman 13 Third-party employment branding: current status and future directions 239 Filip Lievens, Mukta Srivastava and Gordhan K. Saini 14 Building brands for nonprofit organisations: a review of current themes and future research directions 257 Zoe Lee 15 Luxury brand research: four decades of innovation 273 Charles Aaron Lawry Index

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Book SynopsisThe pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our leaders must communicate. Stakeholders now expect leaders to have a clear and transparent position on all the key areas that matter most to them. The Art of Leadership through Public Relations: The Future of Effective Communication is designed to address those changed expectations by asking the questions that communications professionals and industry leaders will need to be able to answer in the next 20 years. Public Relations expert Patrik Schober has assembled a cadre of icons of the PR industry who act as part expert and part futurologist, to provide expert advice and enable leaders to be prepared to meet their most important communications and business challenges. The Foreword of the book is written by Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation.Table of ContentsForeword; Francis Ingham Introduction. Introduction Chapter 1. What will an Authentic Communicator look like in the Future? Chapter 2. How will Organizations gain the most Credibility in the Future? Chapter 3. Is Journalism the next big thing? Chapter 4. How do you ensure that you use the most effective Communication Channels to Achieve Leadership? Chapter 5. How will you ensure Every Cent you Spend Turns into a Leadership Dollar? Chapter 6. How to Satisfy Stakeholders' Desire to Save the World? Chapter 7. How to make your Workplace so Inspiring that it Attracts and Retains the Best Talent? Chapter 8. How will AI Change your Potential for Leadership? Chapter 9. Which Processes will you need to Change or Eliminate to Deliver More Value with Less Effort? Conclusion. Conclusion: True Communications Professionals will help prepare their Organisation to lead in the Future

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Book SynopsisThe latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency. In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as: The power of a branded methodology that builds trust and confidence and sets client expectations correctly The tools that bring a branded method to life and give the team ways to reinforce it Examples of premium priced services that break the time-based pricing model How to set a value-based price The importance of client data in proving value and driving effective evaluation. This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.Table of ContentsIntroduction: The business case for selling value not time Chapter 1. The eight deadly sins of time-based pricing Chapter 2. The importance of identifying the value clients want Chapter 3. The importance of being ‘Marmite not Vanilla’ Chapter 4. Why it’s important to explain HOW value is delivered in a way that is unique to your agency Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it Chapter 6. How to create premium priced services that break the time to price equation Chapter 7. How to set a value-based price Chapter 8. The importance of access to client data that identifies and proves the value you deliver Chapter 9. How your team can get the user buyer to embrace a value-based approach Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach Chapter 11. How to move existing clients from time to value Chapter 12. The checklists needed to make the transformation to selling value a success

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Book SynopsisAs organizations continue to discover the power of storytelling to shape, transform and transfer knowledge, the need for complex resources to harness that power and meet business goals increases. At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals who need information to obtain a practical advantage to implement sustainable storytelling initiatives. Knowledge Management and the Practice of Storytelling: The Competencies and Skills Needed for a Successful Implementation offers practical advice and guidance on the skills and competencies needed to meet those challenges. Discussing the competencies needed to use language and performance effectively to tell stories that will elicit tacit knowledge, this volume focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures and communities. Knowledge Management and the Practice of Storytelling will prove especially useful to practitioners who are charged with the development and leadership of storytelling initiatives but may lack a robust background on the practicalities of organizational storytelling. To meet those challenges, the book offers practical applications rooted in ethnographic research to find and select stories, conduct storytelling interviews, and analyse organizational communities and cultures to the meet the needs of target audiences. Most importantly, Knowledge Management and the Practice of Storytelling offers practical advice on assessment and evaluation strategies to measure the effectiveness and organizational impact of storytelling.Table of ContentsSection I. Conceptual Review Chapter 1. Understanding the concept of storytelling Chapter 2. The practice of storytelling as knowledge management Chapter 3. Literacy, competencies and skills Section II. Competencies and Skills Chapter 4. Rhetorical competencies and skills Chapter 5. Performative competencies and skills Chapter 6. Ethnographic competencies and skills Section III. Assessment and Evaluation Chapter 7. Assessing storytelling competencies and skills Chapter 8. Evaluating the effectiveness of storytelling Section IV. Lessons and Takeaways Chapter 9. Lessons learned

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Book SynopsisIn order to achieve its full value, knowledge must flow and be continuously used. Knowledge use, reuse, and repurposing has been a challenge discussed in knowledge sciences literature for over three decades. Based on a review of research and conversations with business stakeholders, the authors investigate and offer solutions to two key challenges - preserving and curating knowledge. Knowledge Preservation and Curation focusses on business value and processes rather than traditional legal and financial requirements, and further, explores preservation and curation in known and unknown business futures. Real-world examples from cutting-edge private and public sector organizations are included, and give unique insight into the world of knowledge management.Table of ContentsKNOWLEDGE PRESERVATION – CURRENT AND FUTURE PERSPECTIVES Chapter 1. Fundamentals of Preservation Chapter 2. Thinking Strategically about Knowledge Preservation and Curation Chapter 3. Future-Proofing a Preservation and Curation Strategy Chapter 4. The Challenge of Channels to Preserving and Curating Knowledge Assets CURATING KNOWLEDGE FOR USE Chapter 5. Curating Knowledge Chapter 6. Expanding Preservation and Curation to Knowledge Assets Chapter 7. Architectures to Support Knowledge Preservation and Curation KNOWLEDGE PRESERVATION AND CURATION STRATEGIES, CAPABILITIES AND COMPETENCIES Chapter 8. Knowledge Preservation and Curation Strategies Chapter 9. Knowledge Preservation and Curation Capabilities and Methods Chapter 10. Knowledge Preservation and Curation Roles, Responsibilities and Competencies Appendix A. Pulling it All Together Appendix B. Futuring Methods to Support Strategic Thinking

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Book SynopsisIn this fully revised and updated second edition of the widely acclaimed first volume, Sigvald Harryson provides powerful evidence as to how the most successful innovators are distinguished by their ability to synergistically link external and internal knowledge networks.Based on extensive research with leading global innovators along with ten years of experience in management of knowledge and technology for accelerated innovation, Managing Know-Who Based Companies provides practical guidance regarding how to manage these networks. Important theoretical arguments that advance our thinking about managing knowledge for innovation are also presented. The author studies how individuals and teams who possess the required active empathy and relationship-building skills to function as human knowledge bridges across various centres of excellence, functions and teams - the 'know-who' - are central to successful innovation in the global value networks of today's business environment. This book is recommended reading for CEOs of multinational companies who wish to make better use of the value networks in which they live and do business. It will also be of significant value to CTOs, CKOs and Human Resource Managers interested in new ways to turning both hard technologies and soft human brainpower within and beyond the corporate borders into faster and more powerful innovation.Trade Review'To sustain global leadership, we continually dig both deeper and wider for new sources of knowledge within and beyond Nestle to simultaneously secure product and process innovation. This requires a truly learning organization with entrepreneurial managers who embrace mobility to move from hierarchy to a plasma-type organization and thereby secure seamless innovation. Sigvald Harryson provides an excellent concept to describe why and how we do this in practice.' -- Rupert Gasser, Executive Vice President Corporate Technical Production and R&D, Nestle SA, Switzerland'In today's global economy, knowledge is the most important source of the sustainable competitive advantage for firms. Sigvald Harryson's Managing Know-Who Based Companies provides both a framework and cases of multinational firms to shed new light on the difficult issues in knowledge management. Highly inspiring and enjoyable, I would recommend this book to CEOs and managers who are trying to lead their firms to survive in this knowledge-based economy.' -- Ikujiro Nonaka, Hitotsubashi University, Japan'In this second edition, Sigvald cross-fertilises his groundbreaking academic research with a full update of focussed case-studies on Western companies moving from know-how to know-who. It is a pleasure to invite practitioners and academics alike to read this refreshing and thought-provoking book.' -- From the foreword by Peter Lorange, International Institute for Managment Development, Lausanne, SwitzerlandTable of ContentsContents: Foreword by Peter Lorange Preface 1. Introduction and Objectives 2. Know-Who Based R&D Projects 3. Crystallizing Know-Who Based Networking 4. Developing a Model for Know-Who Based Innovation 5. Adding Knowledge Creation for Innovation Performance 6. Taking a Multinetworked Approach to K&I Management Bibliography Index

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Book SynopsisFast track route to mastering all aspects of successfulcommunication Covers the key areas of communication, from knowing your audienceto understanding body language, and from building networks ofcontacts to using stories Examples and lessons from benchmark businesses, including AmericanExpress and The Body Shop and ideas from the smartest thinkers,including Naomi Klein, Richard Lewis and Frances Cairncross Includes a glossary of key concepts and a comprehensive resourcesguide Roger Cartwright is a consultant and author specializing inorganizational behaviour, management, customer care and tourism. Heis the author of over 20 books and has been responsible for theimplementation of management development programs run in the US,Europe and India.Table of ContentsIntroduction to Express Exec Introduction to Communication What is Communication? The Evolution of Communication The E-Dimension of Communication The Global Dimension of Communication The State of the Art in Communication In Practice: Communication Success Stories Key Communication Concepts and Thinkers Communication Resources Ten Steps to Making Communication Work Frequently Asked Questions (FAQs) Index

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Book SynopsisThis book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.Trade Review"...This is a true book of inspiration…Compelling and fun to read …" (PS Advisor, 1 April 2003)Table of ContentsIntroduction. The gentle art of persuasion. Selling tanks to Genghis Kahn. Risky business? The gift of the earhole. Mimicking sheepdogs. Keeping promises, keeping customers. Welcoming complaints. The psychology of persuasion. Negotiating: sympathize and trust no one. Benefits, who benefits? The big ones. The end is nigh: close or launch-pad? And finally ?

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Book SynopsisWhen it comes to relationships, reality rules. We'd all like to think of ourselves as everyone's best friend, but what's the truth? Are you a hero or a zero to other people? Do you see yourself as others really see you? Do you need to make a fresh deposit into your relationship account before you go overdrawn? S.U.M.O. Your Relationships will help you manage, maintain, grow and move on, in your key relationships with others and yourself. At some point in your life you are going to have to deal with difficult relationships, whether it's with a colleague, parent, friend or partner. Isn't it time you did a stock take of your relationships and started making the best of them? S.U.M.O. Your Relationships has pit stops, pearls of wisdom and all the humour and inspiration you need to make the key changes in your life. You will discover the seven S.U.M.O. realities followed by seven insights to help light the way to a brighter future. PRAISE FOR S.U.M.O. YOUR RELATIONSHIPS "This book is full of wisdom, common sense and practical ideas on improving relationships. An essential read." —ALLAN PEASE, Co-author of THE DEFINITIVE BOOK OF BODY LANGUAGE and WHY MEN DON'T LISTEN AND WOMEN CAN'T READ MAPSTrade Review"Do you sometimes wrestle with relationships? Then a new book…might help you get to grips with making them more successful." (Professional Manager, September 2007) "…explores new and powerful ways of building more positive relationships." (Professional Manager, September 2007) "…[the book] can certainly help you to deal with problems more effectively in both your professional and private life." (Walsall Chronicle, Thursday 13th September 2007) "[the book] will help you manage, maintain, grow and move on, in your key relationships with others and yourself." (Personnel Today, Tuesday 23rd October 2007)Table of ContentsSUMO Appreciation ix Introduction 1 Welcome to Part One 7 The Seven Sumo Realities 1 Reality Rules 9 2 E + R = O 17 3 A Bit About the Beachball 27 4 Stress Makes You Stupid 39 5 Investment Pays 51 6 Give Yourself the VIP Treatment 63 7 Beware of Light Bulbs 79 Welcome to Part Two 87 The Seven Insights and Seven Characters 1 Arouse Your Attitude 89 The Ditherer 97 2 Humility Helps 109 The Commander 123 3 Listen Loud 135 The Hijacker 145 4 Excel in Encouragement 155 The Awfuliser 169 5 Express Your Expectations 179 The Happy 191 6 Positivity Pays 199 The Whinger 209 7 Confront with Care 219 The Swinger 233 SUMO Into Action 243 Personal Postscript 249 What Was Your SUMO Takeaway? 253 Bring the SUMO Guy to Your Organisation 255 Appendix A Overview of the Six SUMO Principles 257 Appendix B The Seven SUMO Questions 261 Index 263

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Book SynopsisThis book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

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Book SynopsisManagerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues.It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with no warning. A business can be destroyed by media manipulations of public perceptions.Knowing what to do, what to say, and what not to say is paramount in dealing with complex cultural issues faced by today’s managers. Developing effective communication strategies, internally and externally, will keep organizations viable. This book is a eld manual for managers at any organizational level.

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Book SynopsisManagerial Communication for Professional Development offers a unique functions approach to managerial skills.It explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions when professional skills are needed the most. The windows into practical reality adds contemporary information pertinent to key concepts in the chapters.Focusing on topics such as public image, impression management, reprimanding employees’ unproductive behaviors at work, effective presentations skills, employment communication best practices, and claims and argument missteps managers make during crisis. The contents of this book will help managers and future managers understand the professional development skills essential to management communication functions.

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Book SynopsisMost people have the skills needed to become a successful presenter, but they don’t use them. When they do learn how to use these skills, they begin to enjoy the successful outcome of a focused, thoughtful, and informative presentation. This the premise of author Tom Guggino’s career as a leading presentation coach. As a former stand-up comedian, Tom applies the secrets of communicating your passion, commitment, and unique personal style. He has developed The Presentation Process to make professionals, executives, and students become effective presenters who enjoy making a presentation that fulfills its promise. Tom Guggino shares his acclaimed knowledge as a premier practitioner of helping people bring out their own talents to become a successful presenter.Present! Connect! combines a one-on-one conversational style with photos, cartoons and case studies that can improve your presentation skills quickly. Get ready to tap into your successful skills and start having fun presenting.

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Book SynopsisCommunication is vital for project success. Experts know it. Industry-wide research verifies it. Yet projects continue to fail because of poor communication. As a result, stakeholders and organizations don’t realize the benefits of their projects and project teams.This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project. Gain actionable insights into identifying your audience, choosing the right tools, managing change, and handling conflict. Expand your professional toolkit with templates, activities, and resources. Develop your project communications expertise with reflective questions and recommendations.Whether you are a project manager, team member, project sponsor, or stakeholder, this book is for you. For educators, the book is ideal for students studying project management and related fields. Make your project communications a critical factor in your project success!

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Book SynopsisBusiness Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them.As an entrepreneur with a pioneering product or service to offer the world, you can’t rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks.Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you’ll find Dawn’s straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.

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Book SynopsisEthics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

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Book SynopsisGrappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas and provide a guided discussion of how to approach them, working inward from both sides toward a rational and equitable middle. A large portion of these cases focus on business. However, since business has become inseparable from relationships, education, society, and headline news, the book addresses these areas as well. What was the lesson of Enron and the myriad other companies plagued by ethics scandals? Simply stated, a business culture driven by increasing profits at the expense of values is destined to fail. In contrast, companies ranked highest for ethics grow faster than companies that aren’t. Work environments are more pleasant. Employees are more satisfied, engaged, loyal, passionate, and productive. Turnover costs are less. Brand image shines. Cultivating a culture of ethics is the time-tested formula for spectacular success. The thought questions and discussions that follow each case study are intended not to advocate a particular position, but to develop the ethical mindset that makes it possible to see a larger picture, engage in civil debate, and work effectively toward consensus. Rather than attempting to rely on compliance laws, the raising of ethical awareness will ultimately create a company culture where compliance laws take care of themselves and where every employee feels empowered, appreciated, and invested in a common vision that accelerates success.

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Book SynopsisIf stakeholders matter, then they must make a difference in the way we plan structure and execute projects. Do they matter on your projects? This book provides a stakeholder-centered analysis of projects and explains which identification, analysis, communication, and engagement models are relevant to different types of projects: from an office move to IT enterprise change to transformational business change and complex social change. Using case studies from around the world, it illustrates what goes wrong when stakeholders are not engaged successfully and what lessons we can learn from these examples. In this second edition, we also look at the impact of Agile practices on the stakeholder management process. What changes in approach can we anticipate, and what practices must continue regardless of the product development life cycle adopted? Key models introduced include: Role-based and agenda-based stakeholders; The stakeholder-neutral to stakeholder-led project continuum; The extended stakeholder management process; Purposeful communication—the six whys model for communication; The principles of stakeholder engagement; Stakeholder engagement in an agile world.

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Book SynopsisThis book contains business communication information that may not have been taught in college, information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author’s work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.

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Book SynopsisCHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication.- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires.- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A  scoping review -CHAPTER 9.-Communication in organisations.- The role of social capital.-CHAPTER 10.-A  south aftrican perspective on universiy organisational communication.- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good.- A lagos state house of assembly example.

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Book SynopsisStrategic Sustainability Communication_Introduction_Weder_final.- When talk is not cheap. The Performative Potentials of Strategic Sustainability Communication.- Public relations and sustainability: Points of friction in a complex relationship.- A typology of strategic sustainability communication: from reporting to transformation.- Sustainable and Just? Access to Sustainable Goods and Environmental Justice.- Striving for legitimacy: Strategic energy project communication and its characteristics.- Considerations for sustainable employee engagement as enablers for communication about sustainability.- The Role of Greenwashing Suspicion in Advertising Effectiveness.- Strategic Communication Beyond the Business Case: A Study of Investors Framing Sustainability Tensions.- Introducing corporate Environmental Efficacy Beliefs: A Stakeholder-Centric Perspective on Strategic Sustainability Communication.- Debating sustainability or avoiding responsibility?.-  Framing and argumentative strategies in corporate modern slavery statements in the UK.- Sustainability as a CEO Activism trigger: the Portuguese case.- Strategic communication of and for sustainability in Higher Education Institutions.-Conceptional considerations and results of a case study.

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Book SynopsisDieses Buch gibt einen kompakten Einblick in die Grundlagen des Online-Reputationsmanagements und zeigt auf, warum es für jedes Unternehmen unabhängig von der Größe unverzichtbar ist, sich aktiv um seinen guten Ruf zu kümmern. Denn neben physischen Gütern prägen heute auch die immateriellen Werte das Image eines Unternehmens ganz entscheidend.Angriffe auf das Image drohen von allen Seiten – durch falsche Berichte, Cyberangriffe, Shitstorms oder Fake News. Sie können aber auch selbstverschuldet sein, wenn ein Unternehmen zum Beispiel schlechte Qualität oder einen miserablen Kundenservice bietet. Der beste Zeitpunkt, sich um die eigene Reputation zu kümmern, ist dann, wenn sie noch keinen Schaden erlitten hat. Dabei hilft dieser Quick Guide. Aber auch diejenigen, die sich schon im akuten Krisenmanagement befinden, werden durch dieses Buch wertvolle Impulse bekommen, um ihre Reputation wiederherzustellen.Table of ContentsWas Reputation ist, wie und wo sie gebildet wird.- Besondere Herausforderungen für den Mittelstand.- Die Ist-Analyse: Herangehensweise und Tools.- Reputationsmanagement: Vertrauensaufbau intern und extern.- Krisenmanagement: den guten Ruf wiederherstellen.

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Book SynopsisIn diesem Buch erfahren Sie kompakt und auf den Punkt aufbereitet, warum ein professionelles Reputationsmanagement in den unterschiedlichen Phasen eines Börsengangs so wichtig ist und welche Möglichkeiten es gibt, die Unternehmensreputation in diesem Prozess aktiv zu steuern. Denn Reputation ist gerade bei börsennotierten Unternehmen ein sensibles Thema und ein wesentlicher Erfolgsfaktor, der sich direkt in Gewinne umrechnen lässt. Sie bildet sich auch ohne das Zutun eines Unternehmens – in Bewertungen, Medien- und Presseberichten oder über die Social-Media-Kanäle. Insbesondere im Rahmen von IPOs (Initial Public Offerings) sind Unternehmen sehr präsent in der öffentlichen Wahrnehmung und einer öffentlichen Meinungsäußerung stärker ausgesetzt. Umso wichtiger ist es, die Risiken zu kennen, um gezielt Argumente vorzubereiten und vorausschauend ein gutes Krisenmanagement zu etablieren. Ein kompakter Leitfaden, der die Grundlagen und Herausforderungen erläutert und anhand von Beispielen veranschaulicht, worauf zu achten ist.Table of ContentsReputation bei IPO-Vorhaben: Grundlagen, Entstehung, Zielgruppe Aktionäre.- Herausforderung Reputation in IPO-Phasen: Reputation als Leistungskennzahl, Schlüsselfaktoren, Reputationsrisiken von innen und außen.- Reputationsmanagement: Ist-Zustand ermitteln, Kriterien festlegen, Umsetzung Maßnahmen.- Krisenmanagement: Was, wenn die Reputation ganz unten ist?.

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Book SynopsisSeit Ende der 90er-Jahre kursiert das Konzept der Agilität in der Organisationsforschung und versucht vor allem für Unternehmen zu eruieren, wie qua Schnelligkeit und Flexibilität der Unternehmensprozesse mit steigender Umweltvolatilität und -ambiguität umgegangen werden kann. Dominierend sind dabei managementorientierte Betrachtungen von Führung, Strategie, Kultur und vor allem Struktur. In sie werden in jüngerer Zeit zunehmend Vorstellungen einer internen, stationären Organisationskommunikation integriert, die klassisch-instrumenteller Natur sind und die das Konzept innerhalb der Organisation fördern, umsetzen und anleiten sollen. Wenig Beachtung finden hingegen aktuell noch kritische Stimmen zur Agilität, die einen Gegenpol zur ausschließlichen Befürwortung zweckorientierter Agilisierungen bilden. Die vorliegende Arbeit fragt zum einen danach, was passiert, wenn das spezifische Konzept der Agilität aus einem Management- und stark Akteurs-orientierten Betrachtungsrahmen herausgelöst und mit einer neuen, systemtheoretisch geprägten Organisationsauffassung nach Luhmann synthetisiert wird und eruiert zum anderen, was dies für Implikationen für die bisherigen Sichtweisen der internen Organisationskommunikation in Verbindung mit dem Konzept hat. Table of ContentsEinleitung.- Theoretische Grundlagen I: Organisationen.- Theoretische Grundlagen II: Interne Organisationskommunikation.- Theoretische Grundlagen III: Organisationale Agilität.- Agilität und interne Kommunikation in der Managementperspektive.- Agilität aus Perspektive der Luhmann’schen Systemtheorie.- Struktursynthese: Entwicklung eines Modells dynamischer Stabilität.- Ein angepasstes Agilitäts- und Organisationsverständnis.- Interne Organisationskommunikation als integriertes Post-Narrativ.- Das Post-Narrativ in der Anwendung.- Diskussion und Reflexion.- Zusammenfassung.- Einordnungskommentar und Forschungsperspektiven

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Book SynopsisDies ist ein Open-Access-Buch.Akteure und Fördergeber von Wissenschaftskommunikation beschäftigt zunehmend die Frage, welche Wirkungen von ihren Aktivitäten tatsächlich ausgehen und ob sie ihre Ziele damit eigentlich erreichen. Wer liest das Weblog eines Forschungsprojekts? Ändert der Besuch eines Science-Slams nachhaltig den Blick des Publikums auf Wissenschaft? Wie zufrieden sind die Beteiligten mit einer Diskussionsveranstaltung? Der Band bietet einen Überblick über wissenschaftliche Designs und Methoden zur Evaluation von Wissenschaftskommunikation. Er vereint dabei sowohl quantitative als auch qualitative Zugänge, Forschung und Praxis, und beleuchtet das Thema aus unterschiedlichen disziplinären Perspektiven.Table of ContentsWissenschaftskommunikation evaluieren – mit Methode(n)Grundlagen der Evaluation von Wissenschaftskommunikation- (Einzel-)Methoden der Evaluation von Wissenschaftskommunikation

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Book SynopsisKann Verständlichkeit zum Erfolg der Presse- und Medienarbeit beitragen? Oder anders gefragt: Welche Rolle spielt Verständlichkeit bei der journalistischen Nachrichtenauswahl? Ausgehend vom Konzept der Mediatisierung argumentiert die Studie, dass die Beachtung grundlegender Verständlichkeitsregeln als ein strategisches Mittel zur Beeinflussung der medialen Aufmerksamkeit angesehen werden kann. Denn Verständlichkeit als journalistisches Qualitätskriterium ist Teil der Medienlogik. Wer diese Medienlogik bei der Gestaltung der eigenen Kommunikation berücksichtigt, schreibt im Sinne der Medien und entspricht journalistischen Vorstellungen darüber, was überhaupt berichterstattenswert ist und wie über entsprechende Ereignisse zu berichten ist. Grundlage zur empirischen Überprüfung dieser Annahme ist eine input-output-analytische Untersuchung von Pressemitteilungen DAX-notierter Unternehmen sowie der daraus resultierenden Berichterstattung in ausgewählten Medien. Mit einer Kombination manueller und automatisierter Formen der Inhaltsanalyse wird dabei die sprachliche Komplexität der Pressemitteilungen bestimmt und die Wirkung dieser Komplexität auf den journalistischen Umgang mit den Pressemitteilungen untersucht.Table of ContentsEinleitung.- (Text-)Verständlichkeit: eine Einführung und Eingrenzung.- Verständlichkeit im Nachrichtenauswahlkontext.- Empirische Befunde zur Verständlichkeit in der Wirtschaftskommunikation.- Zusammenfassung, Forschungsfragen und Hypothesen.- Methode.- Ergebnisse.- Diskussion und Ausblick.

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Book SynopsisWorkshops erfreuen sich in Organisationen anhaltend großer Beliebtheit. In Unternehmen, Verwaltungen, Parteien, Universitäten oder etwa Schulen werden sie regelmäßig genutzt, um drängende Organisationsthemen zu bearbeiten. Trotz der weiten Verbreitung des Workshops ist dieser bislang kaum erforscht. Insbesondere die interaktiven Besonderheiten und Dynamiken des Formats wurden bisher nicht systematisch in den Blick genommen: Welchen Regeln gelten für Wahl von Themen im Workshop? Wie unterscheiden sich die typischen Workshoprollen – Moderatoren, Teilnehmende und Auftraggeber – voneinander? Was passiert in der Zeit vor, nach und während der Veranstaltung? Welche Auswirkungen hat der Raum für die Interaktion? Mithilfe eines interaktionssoziologisches Begriffsrepertoires wird die besondere ,Interaktionsordnung‘des Workshops dargestellt. Die primär theoretischen Überlegungen sind dabei so angelegt, dass sich aus ihnen nützliche Reflexionsfragen für die Praxis all derjenigen, die in Organisationen mit Workshops zu tun haben, ableiten lassen.Table of ContentsVorwort.- Der Workshop - Was ist das und wofür setzt man ihn ein?.- Die Chancen und Grenzen der klassischen Vorgehensweise.- Wie moderiert man einen Workshop?.- Ausblick und Fazit.

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Book SynopsisDieses Buch erläutert die riskante und subtile Strategie des Demarketings. Dabei wird Nachfrage nicht stimuliert, sondern durch verschiedene Maßnahmen gezielt reduziert oder umgelenkt. Die Beweggründe dafür sind unterschiedlich: Sowohl Nachhaltigkeit, soziale Verantwortung, Vertriebssteuerung und Image, als auch Effizienz, Umpositionierung oder schlichtweg Regulierungsvermeidung können Auslöser und Hintergrund sein. Der Autor zeigt strukturiert die verschiedenen Demarketingtypen auf und erläutert die Herangehensweisen und Konsumentenwahrnehmungen aus realen Kampagnen, wie beispielsweise der Marken Patagonia, Bio Company, Levi’s, Heineken, Gustavo Gusto oder KLM.Das erste grundlegende Werk zu Demarketing in deutscher Sprache – theoretisch fundiert und voller praxisrelevanter Hintergründe.Table of ContentsEinleitung.- Demarketingtypen.- Empirische Untersuchungen von Fallbeispielen.- Schlussfolgerungen.- Schlusswort.

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Book SynopsisDieses essential gibt einen kompakten Überblick darüber, was Marketingorganisationen im New Normal beachten müssen. Denn unzählige neue Anforderungen innerhalb der VUCA-Welt haben die Gesetzmäßigkeiten des wirtschaftlichen Miteinanders zwischen Unternehmen und ihren Kunden maßgeblich verändert und die Coronakrise ist hier als beispiellose Entwicklung zu sehen.Dies lässt Unternehmen mit vielen Aufgaben zurück, vor allem müssen die Komponenten Markt- und Kundenorientierung im Rahmen der Marketingstrategie neu gedacht und zeitgemäße strategische Leitplanken zwecks Kundenbindung entwickelt werden. In Zeiten des Wandels und der Krisen bedarf es nun neuer Sichtweisen für die Aufgaben von Morgen, um die eigene Marketingstrategie in einer zunehmend komplexer werdenden Welt noch krisenfester zu gestalten.Table of ContentsBrandbeschleuniger Corona.- Umparken im Kopf: Das New Normal Mindset.

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Book SynopsisEinführung: Werbung als Forschungsgegenstand.- Abgrenzungen und Systematisierungsansätze der Werbung.- Strukturelle Rahmenbedingungen und gesamtgesellschaftliche Entwicklungen.- Geschichte der Werbung und der Werbebranche.- Handlungsbereiche, Akteursgruppen und Akteur:innen in der Werbung.- Werbeprozess(e).- Kreativstrategie, kreative Umsetzung, kreative Inhalte.- Mediastrategie, Mediaplanung und Programmatic Advertising.- Problemkonstellationen in der Werbung.- Prototyp I Werbung ohne mediumsspezifischen Kontext.- Prototyp II - Klassische Mediawerbung (analog & digital).- Prototyp III Hybride Werbung (analog & digital).- Prototyp IV - Werbung anstelle des Programms (analog & digital).- Prototyp V - Crossmediale Werbung.

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Book SynopsisEinleitung.- Kommunikation im Wandel ein Blick zurück und einer nach vorn.- Zeitgemäße Anrede in Briefen und E-Mails.- Schnell auf den Punkt kommen: mit den 7 W-Fragen und der News-Pyramide.- Sätze wie Pfeile: Fünf Goldene Regeln für schnelle, treffende, kraftvolle Sprache.- Beschwerden, Hassbriefe, Shitstorms professionell reagieren.- Die Biester und die Schönen: Vorher-Nachher-Textbeispiele aus der Praxis.- Kollegin KI, bitte übernehmen Sie!? Wie Künstliche Intelligenz das Schreiben verändert.

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Book SynopsisDie Kunst, Zahlen und das Recht hinter Einfacher Sprache.- Was ist der Klartext-Effekt? Chancen verständlicher Sprache.- Klartext in Unternehmen und Organisationen: Die größten Vorteile.- Herausforderungen und Lösungen beim Etablieren "Einfacher Sprache".- Einfache Sprache praktisch umsetzen.- Chancen verständlicher Sprache in speziellen Bereichen.

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Book SynopsisEinleitung.- Kommunikationsmanagement als „Corporate Communications“: Stakeholderorientiert, ganzheitlich und strategisch.- Grundlagen der Organisation von Kommunikation.- Der Corporate Newsroom: Grundlagen und Begriffsbestimmung.- Der Corporate Newsroom als Informationszentrale.-  Der digitale Newsroom als Arbeitsumgebung.- Hinweise für das Projektmanagement für den Auf- und Ausbau des Newsrooms.- Die wichtigsten Ursachen für Erfolg und Misserfolg.

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Book SynopsisSieben Thesen zur Ausgangslage.- Business Campaigning Idee und Philosophie.- Business Campaigning Manual I das strategische Fundament.- Business Campaigning Manual II die Anwendungsspirale.

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