Business communication, etiquette and presentation Books
Uniwersytet Jagiellonski, Wydawnictwo Customer Encounters on Twitter – A Study of
Book SynopsisThe book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.Table of ContentsAcknowledgements Introduction Chapter 1. Social media and corporate communication 1.1. Social media as a channel of communication1.2. Social media and marketing communication1.3. Social media and electronic word-of-mouth communication1.4. Twitter as a microblogging service1.5. Twitter in corporate communicationChapter 2. Customer encounters as a genre of social interaction 2.1. Customer encounters as a genre of social interaction – basic characteristics2.2. Previous research into customer encounters2.2.1. Face-to-face customer encounters2.2.2. Call centre interactions2.2.3. Online customer encounters 2.3. Crisis communication, complaint and review management 2.3.1. Crisis communication, complaint and review management in traditional channels of interaction2.3.2. Online crisis communication, complaint and review management Chapter 3. Corporate profiles on Twitter – general characteristics 3.1. Company profiles – structure and types of posts3.2. Modes of interaction on the profiles – discursive blending Chapter 4. Positive evaluation and complaint management on Twitter 4.1. Methods and materials4.1.1. Methods4.1.2. Materials4.1.3. The structure of customer encounters on Twitter4.2. Consumer positive evaluation on Twitter4.2.1. Consumer positive evaluation on Twitter4.2.2. Positive review management4.3. Consumer complaint and negative evaluation management on Twitter4.3.1. Consumer complaints on Twitter 4.3.2. Complaint management – responses to complaints and negative evaluations Chapter 5. Selected politeness and lexicogrammatical properties of the tweets 5.1. Methods 5.2. Conventional politeness acts: openings and closings, forms of address and self-identification in the tweets5.2.1. Address forms5.2.2. Self-identification5.2.3. Opening sequences5.2.4. Closing units 5.3. Selected lexicogrammatical properties of the tweets 5.3.1. Informal and non-standard language, mistakes5.3.2. The use of emoticons, hashtags and linksConclusions References
£35.70
Springer Verlag, Singapore Modern Corporations and Strategies at Work
Book SynopsisStrategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations. The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.Table of ContentsTable of ContentsAbout the Book. 2Contributors. 2Introduction to the volume. 2Chapter-1. 5Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia. 5Introduction. 5Understandings of organisational culture. 6Approaches and models to study organisational culture. 7Exploring organisational culture. 8Significance of gender-diverse organisational culture. 10The Cultural Web model 12Cultural Web model as a tested model 13Organisational culture in the AMD.. 14Organisational culture in the Nvidia. 14The Cultural Web model and organisational culture in AMD and Nvidia. 16Analysing the organisational culture in AMD using the Cultural Web model 16Analysing the organisational culture in Nvidia using the Cultural Web model 21Comparing the organisational culture in AMD and Nvidia. 27Conclusion. 28References. 30Chapter-2. 47The internal organisational environment in Amazon. 47Introduction. 47Various perspectives on internal environment of organisations. 49VRIO Model 50Knowledge-Based View.. 50The Amazon. 55Critical Evaluation of Amazon’s Primary Activities. 56Conclusion. 71References. 73Chapter-3. 104AIDA model and the impact of Tiktok video streaming on online shopping : A case study of TikTok. 104Introduction. 104Models of Marketing. 106The impacts of TikTok on online shopping. 111Conclusion. 120Reference. 121Chapter-4. 132Marketing practices of the Walt Disney and the Warner Media: A comparative analysis. 132Introduction. 132The 7Ps of Marketing. 137Marketing Practices of the Walt Disney. 139Marketing Practices of the Warner Media. 143Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. 146Conclusion. 150References. 151Chapter-5. 159The Google Walkout for Real Change and Corporate Social Responsibility. 159Introduction. 159Corporate Social Responsibility. 161Strategic Corporate Social Responsibility. 164The Google. 168References. 182
£80.99
Cognella, Inc Introduction to Organizational Communication: Theory and Research into Practice
Book SynopsisIntroduction to Organizational Communication: Theory and Research into Practice is designed to explore the various theories, research, and communication practices related to organizing within the context of a workplace.Unit I, Theories and Research of Organizing, delves into the foundational theories of organizational management. It covers classical approaches that emphasize efficient structures for organizing employees, human relations that recognize employees' social needs, human resources that value employees' contributions, cultural approaches that interpret organizational reality, systems theory that acknowledges organizational interdependence and openness, and critical approaches that challenge the status quo within organizations. Unit II, Communication Practices of Organizing, shifts the focus to practical applications of communication in organizational settings. It addresses topics such as socialization, stress and burnout, conflict management, teamwork, diversity, leadership, and motivation and feedback. Each chapter includes readings from various authors who provide insights and research findings on the respective topics. Providing students with a comprehensive understanding of organizational behaviour with emphasis on communication as a central element of effective management and organizational success, the text is an ideal resource for courses and programs in organizational behaviour and communication.
£74.80
£26.24
Bookvault Publishing Corporate Clarity A Guide to Acronyms Jargon
£14.23
Lid Editorial El negociador efectivo
Book Synopsis
£20.04
Reverte Management (Rem) Cómo Crear Un Plan de Negocios. Serie Management
Book Synopsis
£12.04
Reverte Management (Rem) Cómo Gestionar Tu Tiempo. Serie Management En 20
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£11.96
Reverte Management (Rem) Cómo Dirigir Reuniones de Trabajo. Serie
Book Synopsis
£12.04
Reverte Management (Rem) Cómo Gestionar La Relación Con Tu Superior
Book Synopsis
£11.92
Reverte Management (Rem) Cómo Realizar Presentaciones (Presentations
Book Synopsis
£11.90
Lid Editorial Alto y claro
Book Synopsis
£20.11
Obelisco El Arte de la Persuasion
Book Synopsis
£15.80
Editatum GuíaBurros Marca Personal: Destaca frente a tus
Book Synopsis
£12.07
Sanage Publishing House LLP The Quick and Easy Way to Effective Speaking
£11.39
Taylor & Francis Ltd Videoconferencing for the Real World
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£47.49
Taylor & Francis Workplace Communication
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£128.25
Taylor & Francis Workplace Communication
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Taylor & Francis Strategic Communication for Startups and Entrepreneurs in China Routledge Insights in Public Relations Research
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Taylor & Francis Ltd Business Networking
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Taylor & Francis Ltd Business Networking
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Taylor & Francis Ltd Communicating Authority in Interorganizational Collaboration
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Taylor & Francis Meeting Ethnography
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Taylor & Francis Professional Communication and Network Interaction
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Taylor & Francis Manual of Business German A Comprehensive Language Guide Manuals of Business S
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£114.00
Taylor & Francis Manual of Business German A Comprehensive Language Guide Manuals of Business S
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Taylor & Francis Ltd HandsOn Exhibitions
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Taylor & Francis HandsOn Exhibitions
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Taylor & Francis Ltd InterFirm Collaboration Learning and Networks An Integrated Approach
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Taylor & Francis Ltd Business Journalism A Critical Political Economy Approach
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Taylor & Francis The Economics of the Multilingual Workplace
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Taylor & Francis Ltd Straight Talk
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Taylor & Francis Ltd Straight Talk
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Taylor & Francis Communication and Organizational Knowledge
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Taylor & Francis The Economics of the Multilingual Workplace
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Taylor & Francis Ltd The Power of Writing in Organizations From Letters to Online Interactions Organization and Management Series
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Taylor & Francis Case Studies in Crisis Communication
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Taylor & Francis Case Studies in Crisis Communication
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Taylor & Francis Ltd Communication in the Design Process
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Taylor & Francis Ltd Successful Marketing Communications A Practical Guide to Planning and Implementation CIM Advanced Certificate Workbook S
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Taylor & Francis Ltd Storytelling in Organizations
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Taylor & Francis Stellar Management Teams
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Taylor & Francis Stellar Management Teams
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Taylor & Francis Strategic Communication
Book SynopsisStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible aTable of ContentsThe Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools – the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
£42.99
Taylor & Francis Ltd Strategic Listening
Book SynopsisListening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization's listening must becomTable of ContentsPreface Introduction Chapter 1: Listening Chapter 2: Strategic Listening Chapter 3: Listening Culture Chapter 4: How you become a better listener Chapter 5: Listening and leadership Chapter 6: Coworkership and listening Chapter 7: How to create strategic listening
£128.25
Cambridge University Press The Cambridge Handbook of Meeting Science Cambridge Handbooks in Psychology
Book SynopsisThis first volume to analyze the science of meetings offers a unique perspective on an integral part of contemporary work life. More than just a tool for improving individual and organizational effectiveness and well-being, meetings provide a window into the very essence of organizations and employees' experiences with the organization. The average employee attends at least three meetings per week and managers spend the majority of their time in meetings. Meetings can raise individuals, teams, and organizations to tremendous levels of achievement. However, they can also undermine effectiveness and well-being. The Cambridge Handbook of Meeting Science assembles leading authors in industrial and organizational psychology, management, marketing, organizational behavior, anthropology, sociology, and communication to explore the meeting itself, including pre-meeting activities and post-meeting activities. It provides a comprehensive overview of research in the field and will serve as an invTrade Review'The Cambridge Handbook of Meeting Science contains many facets of meetings, including meetings held in different countries, virtual meetings, the interactions of people, plus even the 'chit chat' that occurs in the period before a meeting. It therefore provides a comprehensive examination of the information on meetings from numerous different perspectives and, as a result, will be an invaluable and unique addition to the library of universities and other educational establishments where management or business is studied. It will also be of use in large corporations.' Mabel Blades, Business, managementTable of ContentsPart I. Introduction: 1. An introduction to The Cambridge Handbook of Meeting Science: why now?; 2. Exploring meeting science: key questions and answers; 3. Five theoretical lenses for conceptualizing the role of meetings in organizational life; Part II. Pre-Meeting Activities and Context: Meeting Setup: 4. Meeting preparation and design characteristics; 5. Meeting training: a suggestion; Meeting Composition: 6. How differences make a difference: the role of team diversity in meeting processes and outcomes; 7. Meetings across cultures: cultural differences in meeting expectations and processes; Pre-Meeting Communication: 8. So much more than 'chitchat': a closer look at pre-meeting talk; Macro Meeting Context: 9. Meetings all over the world: structural and psychological characteristics of meetings in different countries; 10. Organizational meeting orientation: the construct, scales and research propositions; 11. A systemic view of meetings – windows on organization collective minding; Part III. The Meeting Itself: Capturing and Understanding Dynamics and Processes of the Meeting: 12. Meetings as interactional achievements: a conversation analytic perspective; 13. Multimodal perspectives on meeting interaction: recent trends in conversation analysis; 14. Toward a theory of strategic meeting interaction; 15. Social dynamics at work: meetings as a gateway; 16. Social networks in meetings: how do people connect?; 17. Effective leader behaviors in regularly held staff meetings: surveyed vs videotaped and coded observations; 18. They meet, they talk … but nothing changes: meetings as a focal context for studying change processes in organizations; 19. Relative status and emotion regulation in workplace meetings: a conceptual model; 20. Dynamic affect in team meetings: an interpersonal construct embedded in dynamic interaction processes; Tools and Models for Promoting Meeting Success: 21. Designing and executing effective meetings with codified best facilitation practices; 22. Finding the gorilla: the impact of complexity and diversity on meeting process; 23. Information utilization in meetings; 24. What is consensus and how is it achieved in meetings? Four types of consensus decision-making; 25. Creativity and meetings: do team meetings facilitate or hinder creative team performance?; Part IV. Special Types of Meetings: Post Event Meetings: 26. Debrief: the learning meeting; 27. Implementing after action review systems in organizations: key principles and practical considerations; Virtual Meetings: 28. Meeting organization strategy: the 'why' and 'how' of meetings with virtual presence; 29. The successful facilitation of virtual team meetings; Part V. Synthesis and Conclusion: 30. The science and practice of workplace meetings; 31. There's something about meetings: order and disorder in the study of meetings.
£56.04
Cambridge University Press The Art of Presenting
Book SynopsisDelivering professional presentations of scientific work is an important part of an academic''s life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make a lasting impression. It addresses core topics such as how to design presentation slides, how to practice, and how to deliver your presentation to a range of audiences. Useful exercises are provided to help you cope with presentation anxiety, make the most out of conferences, and adapt your presentation to various formats, audiences, and cultures. It is not easy to present with impact, but this book contains the guidance you need to master the art of presenting.Trade Review'This book should be the go-to resource for anyone who wants to improve their oral presentation skills. It covers every aspect of presenting, from preparation to stress-management. The authors benefit from their own rich experience with presenting scientific work and write in an accessible, often humorous way.' Bianca Beersma, Full Professor of Social Sciences and Organisation, Vrije University, the Netherlands'Finally, a book that gives invaluable advice and examples on how to prepare and give presentations. I wish I’d had this earlier in my career … but I can use it now (maybe you can teach an old dog new tricks)! I am definitely assigning this book to our incoming graduate students.' Kipling D. Williams, Distinguished Professor, Purdue University, USA'Find the answer to any questions you can think of about scientific presentations in this book. It advises on a wide range of subjects, from poster presentations to TED talks. Tips, check-lists, and techniques are supplied in an encouraging manner. This is an indispensable resource for early career researchers and senior scientists.' Kai Sassenberg, Head of the Knowledge Media Research Center’s Social Processes Lab and full Professor, University of Tübingen, Germany'This is a highly accessible, practical guide to presenting and is a must-read for any academic. You will find everything there is to know about presenting, from designing slides to managing presentation anxiety, and it reminds you of the main target of any academic presentation: delivering your core message.' Esther Kluwer, Associate Professor of Social Psychology, Utrecht University, and Professor (by special appointment), Radboud University, the NetherlandsTable of ContentsPart I. Preparing your Presentation: 1. The core message; 2. The pieces of the puzzle; 3. It's all about design: slide design; 4. Practice, practice, practice; Part II. Delivering your Presentation: 5. The moment of truth: Stand up and deliver; 6. Discussion time; 7. Verbal and non-verbal behaviour; 8. How to deal with stress; Part III. Adapting your Presentation: 9. Various presentation formats; 10. Cultural differences; 11. Addressing different audiences; Part IV. Attending Oral Presentations: 12. How to be a good audience member; 13. Making the most of conferences; References; Index.
£28.12
HarperCollins UK Effective Meetings in 7 simple steps
Book Synopsis
£11.69
