Business communication, etiquette and presentation Books

Book SynopsisNeil Mullarkey is a communication expert based in London, UK. He has delivered hundreds of keynotes and workshops to various organizations, including Microsoft, KPMG, WPP, Saatchi & Saatchi, Vodafone, EY, Google, Deloitte and GSK. He is a guest speaker at London Business School, London Business Forum and Bayes Business School. He is also a prominent comedian. He performs weekly at the Comedy Store London and often appears on TV and radio shows such as QI and The Pentaverate.Trade Review"A creative masterclass for every moment." * Mike Myers *"Neil Mullarkey is the master of the moment and this book weaves together his planet-sized brain and funny bones with uber practical ideas to bring magic to the mundane." * Caroline Goyder, author of 'Gravitas' *"Neil Mullarkey has done the unthinkable: he's managed to write a book about improvisation and business that is devoid of cliches. In the Moment provides practical insights to unlock the creativity and innovation of your best self." * Kelly Leonard, VP, Creative Strategy, Innovation and Business Development, The Second City *"Innovative, smart, practical, original, and above all, a fun read." * Nigel Nicholson, Emeritus Professor of Organisational Behaviour, London Business School *"This masterpiece gives you the tools to seamlessly blend structure and creativity, unleashing untapped potential and heralding a new age of unprecedented accomplishment." * Stephen Shapiro, innovation expert and author *"In a world that's more volatile and uncertain than ever, businesses need people who can communicate with confidence. This is what Neil does and he teaches it brilliantly." * Matt Brittin, President, Google EMEA *"Neil Mullarkey has written a masterpiece on how to improve your spontaneity to increase momentum at work." * Mark Bowden, author and communication coach *"This book has everything. It shares a message we all need to hear about leadership in the moment and in virtual times. We should risk winning if we are to build the world we all want to live in." * Dr Jacqui Taylor, Founder & CEO, FlyingBinary *"A concise, powerful read that redefines collaboration and communication, perfect for professionals eager to thrive in today's dynamic landscape." * Michelle Taite, Global Chief Marketing Officer, Intuit Mailchimp *"Technical ability and knowledge is important but not enough. It's about the people, relationships, communication and respect. Neil takes you on a journey of stories and practical tips essential for today's leaders." * Dr Lynne Maher, Adjunct Associate Professor, The University of Tasmania *"Discover the full importance of human ingenuity and relationships at work. Neil's unique approach makes this both a fun and insightful read." * Ben Renshaw, leadership thinker and author *"Neil Mullarkey is a master of his craft. He is educated, erudite and enthusiastic about how business can be better by using the soft skills associated with his comedy career." * Paul Boross MBE, speaker and pitch doctor *"In a world moving at pace and in unpredictable directions, improvisation is an essential leadership capability in its own right. Neil is a master and he has set out the principles for us all in this book." * Dr David Pendleton, Professor in Leadership, Henley Business School *"I strongly recommend this book to anyone who wants to increase their productivity and enjoyment at work." * Luke Johnstone, author and entrepreneur *"This book shows you how the magic of being 'in the moment' can transform your career. Simply brilliant!" * Graham Shaw, coach and award-winning author *"The interpersonal and communicative skills that this book will sharpen are absolutely critical for business leaders to navigate complexities and manage teams." * Doris Claesen, Ads Marketing Lead, APAC at Google *"This book will help every leader make an impact and create momentum." * Lesley Uren, Senior Client Partner and President, EMEA Consulting, Korn Ferry *"An amazingly eclectic, thought-provoking and above all, useful book. There is something for everyone in Neil's great book, one that I'll pick up time and time again." * Andrew Cross, Professor of Practice, Hult EF *"You'll be better at communication, comprehension and life by reading this brilliant book." * Michael Heppell, author, speaker and coach *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Steve McDermott, author and founder, The Confident Club *"Wow, Neil is simply the best of the very best. If confidence, innovation and turning work into an adventure are on your agenda then read this book today!" * David Taylor, author and founder, Naked Leader *"A highly engaging and elegantly written book. Neil discusses the tension between structure and spontaneity and offers some great practical tools and techniques for the reader to improve their own practice, whatever it is they do." * Dr Graham Curtis, Director of Operations, Roffey Park Institute *"Road-tested with top executives from around the world, Neil's techniques will ensure that you succeed whatever your role." * Dave Allen, Founder, Brandpie *"Neil has written a stirring playbook for personal growth and leadership. The ease, clarity and depth with which he discusses these topics will rewire your thinking and vocabulary for good." * Asad Ur Rehman, expert media and communication professional *"A refreshing antidote to all those "be a great leader" courses and books which are inflicted on us. Read this instead!" * Richard Westney, HR Consultant *"There are no three greater skills in life than confidence, communication and creativity, and no better person than Neil Mullarkey to help you master them." * Luke Manning, Head of LSEG Foundation, London Stock Exchange *"Like a Swiss Army Knife for effective business communication." * Veronika Elsener, Chief Marketing Officer, Victorinox *"In the Moment is chock-full of practical tips, road tested with real leaders, and great fun to read." * Donald Sull, Senior Lecturer, MIT Sloan School of Management *"This book is proof of how serendipity and improv and work together in daily life to actively create futures." * Annie Pye, Professor of Organization Studies, Cardiff University *"The warmth, wisdom and wonder of Neil Mullarkey radiate out from every page of this entertaining, inspiring and rigorously researched book. If you want to be your best, buy this book!" * Simon Lancaster, speechwriter and author of Connect *"Gives a 360 degree perspective for everyone to utilize fascinating insights before taking the advantage to craft their own success." * Erwin Parengkuan, CEO & Founder, TalkInc. *"If you want to have a future in work then this is a book that demands to be kept within an arm's reach." * Steve Martin, Faculty Director, Columbia Business School *"Charming and practical advice for those navigating the uncertain and often confusing corporate world." * Mike Southon, co-author, The Beermat Entrepreneur *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Sophie Devonshire, CEO, The Marketing Society *"This book is a menu of practical ideas that you can select as you wish to boost your esteem, presentation skills and creative powers." * Brendan Barns, Founder, London Business Forum *"Neil Mullarkey has such incredibly diverse experiences and so many brilliant stories. This book brings his insights to life." * Kate & Helen Richardson-Walsh, Olympic Hockey Gold Medallists *"Whether you're seeking to connect with a co-worker, feel more credible and confident in a presentation, or step up to lead in a new situation, Neil Mullarkey's insightful book will show you how to communicate - and learn - more effectively." * Herminia Ibarra, Charles Handy Professor of Organizational Behaviour, London Business School *"A powerful case for a more collaborative and more creative approach to work." * Stefan Stern, columnist and author *"A fabulous quiver of practical tools for the business executive of any level - a great reminder to listen, experiment and empower." * Tom Gathercole, Head of EMEA & EVP, Aircastle Limited *"It's delicious to imagine a corporate world in which all of Neil Mullarkey's insights and tips are heeded and acted upon; where we all approach the world with a "yes and..." mindset." * Sarah Nelson Smith, Global Head of Corporate & Commercial, Legal at Booking.com *"Outstandingly written, thought provoking and hugely transferable into daily life for business professionals." * Simon Ewins, Managing Director, UK Hotels & Restaurants, Whitbread PLC *"Ever wondered what improv comedy can offer the world of organisations and business? This book has many answers, with a unique blend of stories and research." * Paul Z Jackson, Director, The Solutions Focus *"A truly excellent book. Neil has connected all of the dots between improvisation and business for you." -- Deborah Frances-White, comedian, author and screenwriter"Backed up by fascinating research, stories and case studies, Neil Mullarkey offers some home truths and superb advice." * Caroline Webb, leadership coach and author, How to Have a Good Day *"Easily digestible, this book provides a mix of great hints and tips with case studies." * Joanna Causon, CEO, The Institute of Customer Service *"Neil Mullarkey's insights bring flexibility to corporate strategy and strengthen human connections as our work paradigm shifts." * Jesús Fernández Muñoz, Principal Office in Europe, Office of Outreach and Partnerships, Inter-American Development Bank, Madrid *"How spontaneous are you? Are you willing to drop your plans and be inspired? If so, this brilliant book was written for you." * Robert Holden, author, Shift Happens and Higher Purpose *"A must read for anyone leading or managing, Neil Mullarkey is entertaining and practical in equal measure. Some insights that will make you stop and question, balanced with real examples and tools that you can use yourself." * Malcolm Brown, CEO, Angel Trains Limited *"This book teaches interpersonal skills which ChatGPT can't do; and which are even more necessary now that ever." * Vanessa Lui, CEO and co-founder, Sugarwork *Table of Contents Chapter - 01: Improv and me; Chapter - 02: Human connection; Chapter - 03: Collaboration; Chapter - 04: Creativity; Chapter - 05: Leadership mindset; Chapter - 06: Meetings; Chapter - 07: Humour; Chapter - 08: Serendipity; Chapter - 09: Storytelling; Chapter - 10: Where next?;

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Book SynopsisLucy Brazier OBE is one of the world's leading authorities on administrative and assistant skills. She is CEO of Marcham Publishing and Publisher of Executive Support Magazine, a training magazine dedicated to the development of administrative professionals.She was awarded an OBE in recognition of her services to office professionals in 2021. She has also received an Honorary Fellowship to the Institute of Administrative Management and is based in London, UK.Trade Review"The Modern-Day Assistant is a must read book. I loved reading it. Lucy delivers a truly knowledgeable, heart driven book for assistants and their leaders." -- Samantha Cox, COO, Denny Group and former EA to Sir Richard Branson"Essential reading for elevating your presence and role. Pulsating with invaluable information and guidance, this book will empower you to become an indispensable force in an ever-changing landscape of the Assistant role." -- Libby Moore, Former Chief Of Staff to Oprah Winfrey"This book has the potential to change not only individual careers but entire organizations. Readers will find themselves rapidly turning the pages to digest the knowledgeable, confident and encouraging mentorship of Lucy Brazier." -- Ann Hiatt, Leadership Strategist, Former EA to Jeff Bezos and former Chief-of-Staff to Eric Schmidt"Prepare to be inspired, equipped, and motivated as you dive into the pages of The Modern Day Assistant. This book will inspire you to reach new heights of excellence and become an invaluable asset to any organization." -- Helen Monument, Chair, World Administrators AllianceTable of Contents Chapter - 00: Introduction; Chapter - 01: A changing world and your place in it; Chapter - 02: The network is all powerful; Chapter - 03: The assistant as an influential leader; Chapter - 04: Communication, the key to advancement; Chapter - 05: Quality conversations, office politics and emotional intelligence; Chapter - 06: Building powerful partnerships; Chapter - 07: So, you think you’re strategic?; Chapter - 08: The productivity piece; Chapter - 09: The future is hybrid; Chapter - 10: Project management; Chapter - 11: The problem is not the problem; Chapter - 12: Stress: how to stop the overwhelm; Chapter - 13: Book club questions;

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Book SynopsisJordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data and the Senior Vice President of Data and AI Transformation for AgileOne. He served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three other books: Be Data Literate, Be Data Driven and Be Data Analytical all published by Kogan Page.

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Book SynopsisJo Owen is a best-selling and multi-award-winning leadership author, keynote speaker and social entrepreneur. He is a founder of eight charities, including Teach First. His books The Mindset of Success, Myths of Leadership and The Leadership Skills Handbook also published by Kogan Page, have been translated into eight different languages. Jo Owen is the first person to win the Chartered Institute of Management Gold Award four times for four of his books. He is based in London UK.

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Book SynopsisLisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK Lisa advises large and complex organisations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government.Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity, and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).

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Book SynopsisAnne-Maartje Oud is founder and CEO of The Behaviour Company, an Amsterdam-based consultancy that customises personal development programmes for companies and organizations worldwide. She has worked with non-profit social organizations as well as some of the world's most prominent Fortune 500 companies. With over twenty years of experience, she is considered one of the world's leading experts in the field of workplace behaviour. She is based in Amsterdam, the Netherlands.

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Book SynopsisRebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Lieb was VP and Editor-In-Chief of The ClickZ Network for over seven years.Trade Review"Content strategy has become marketing's darling, and with its arrival comes a chorus of pundits and gurus attempting to define it and counsel brands mired in overwhelm and confusion. Out of that chaos comes Rebecca Lieb's clear, lucid and logical voice. To understand content marketing bottom-up, top-down, and inside-out, read this book." * Stephanie Losee, Head of Content, Visa *"The high priestess of digital marketing and media, Rebecca Lieb channels her wisdom into the most comprehensive book on the complex topic of content marketing. Content: The Atomic Particle of Marketing is the strategic big-bang marketers can't afford to miss." * Jason Miller, Global Content Marketing Leader, LinkedIn Marketing Solutions *"The majority of global marketers have no discernible content marketing strategy. With this book, they have no more excuses." * Joe Pulizzi, Founder, Content Marketing Institute and author of Content Inc. and Epic Content Marketing *"If content is the atomic particle of marketing, Rebecca is a quantum physicist. She has, once again, deftly articulated the imperative for content as a strategic function in the enterprise. If you're looking for the foundational elements of a content marketing strategy, you can stop. You've found it here." * Robert Rose, Chief Strategy Advisor, The Content Marketing Institute *"Content: The Atomic Particle of Marketing, should be required reading for any role with a 'C' in their acronym. Rebecca's book will absolutely weaponize you with frameworks and industry examples to support successful integration of content marketing and strategy into your growth and transformational activities. It will help you rise above the noise and deliver real relevance to real people, in support of goals and objectives, at scale, globally. No one surpasses Rebecca's breadth and depth of understanding of content as practiced today." * Carlos Abler, Content Marketing Strategy Leader, 3M *"There is a reason so few companies get content marketing strategy right: It's hard. This book, however, is just what everybody have been waiting for. It's insightful, intelligent, inspiring, structured and generous - just like Rebecca Lieb herself. If you only have time to read one book this year - choose this one!" * Jesper Laursen, CEO at Brand Movers *"Rebecca Lieb is a rare sane voice in an industry noisy with hype. Content: The Atomic Particle of Marketing simultaneously cuts through the B.S. and teaches marketers exactly how they need to think to succeed in content. In a word, it's brilliant." * Shane Snow, co-founder of Contently *"In deconstructing marketing to the atomic level, Rebecca Lieb has penned an essential guide to forces that are continually reshaping how businesses attract and retain customers. Professionals at all levels will learn from her frameworks, formulas, and countless examples that elucidate both the science and art of content marketing." * David Berkowitz, Chief Strategy Officer, Sysomos *"From understanding the importance of-and difference between-Content Strategy and Content Marketing Strategy to Real-Time and Contextual Marketing, Content: The Atomic Particle of Marketing, is a manifesto for how to succeed with content marketing now-and into the future with the IoT and artificial intelligence. I love the way Lieb connects the dots!" * Ardath Albee, author of Digital Relevance *"This is a must-read book for anyone working with content marketing - old pros as well as beginners. Rebecca Lieb provides us with useful insights and tools on everything from strategy and processes to distribution and measurements. The book makes for both an inspiring read and a practical guide to keep handy." * Pontus Staunstrup, Content marketing strategist, Staunstrup *Table of Contents Section - 01: The shift to content marketing; Section - 02: Content marketing versus content strategy; Section - 03: Converged media; Section - 04: Native advertising; Section - 05: Organizing for content; Section - 06: A culture of content; Section - 07: Global content strategy; Section - 08: Real-time marketing; Section - 09: Content marketing software; Section - 10: Content marketing performance; Section - 11: Contextual campaigns;

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Book SynopsisA narrative guide to help scientists improve their collaboration techniques and build trusting relationships with their research teams. The days of scientists conducting solitary inquiries in isolated labs are effectively over, with most researchers instead collaborating in cross-functional teams. In addition to mastering the technical skills necessary in their respective fields, scientists must now learn strategies for better communication and relationship building to succeed in reaching their research goals. In Scientific Collaboration, biosecurity researcher and animal disease ecologist Jeanne M. Fair shares excitingand occasionally cringeworthytrue stories of scientists working together. These examples provide an approachable way to introduce the principles crucial to effective scientific collaboration. From the global community of scientists measuring sea-ice decline to cooperative private-public sector investigations of harrowing virus outbreaks, the experiences described demTable of ContentsAcknowledgmentsIntroductionChapter 1. Transformative CollaborationsChapter 2. CommunitiesChapter 3. A Scientific RevolutionChapter 4. The Science of Team ScienceChapter 5. TrustChapter 6. CompetenceChapter 7. CommunicationChapter 8. Fish Don't Know They're in WaterChapter 9. Dream TeamsChapter 10. Science NetworksChapter 11. What the Hell just Happened?ReferencesIndex

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Book SynopsisCrisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.Table of ContentsAcknowledgments Introduction The Approach Crisis Communication as a Field of Study The Canadian Perspective PART I: KEY CONCEPTS 1. Defining the Field Crisis Definitions The Problem of Crisis Definitions Stages of Crisis What's a Stakeholder? Individuals and Organizations What is the Role of Ethics in Crisis Communication? Ethical Theory The Importance of Trust 2. Crisis and Communities An Alternative Definition Discourse and Crisis Communication Community and Crisis Communication Political Communities Organized Sports Communities Entertainment Communities Legitimacy 3. The Role of the Media in Constituting a Crisis Mediated Society Crisis and News Values Effects of Agenda Setting on Crisis Media Framing and Effects on Crisis Ritual and Crisis Crisis, Mass Media, and Social Media PART II: PLANNING 4. Crisis Prevention Preventative Planning and Building Positive Relationships Crisis Prevention through Positive Organizational Cultures and Values Reputations, Images, and Crisis Damage Prevention Crisis Damage Limitation through Branding Case: Animal Cruelty Allegations at Marineland Case: Safety on a University Campus 5. Planning Are Some Crises Unexpected? Crisis Prevention through Effective Issues Management Limiting the Impact of a Crisis by Developing Buffers Crisis Management Plans to Deal with a Crisis if It Occurs Assessing the Threat Crisis Leadership and Spokespersons Case: Royal Bank of Canada Sparks Foreign Worker Crisis Case: Federal MP Uses Military Helicopter for Personal Trip 6. Business, Politics, Healthcare, and Science Crises Business Crises Political Crises Healthcare and Science Crises Case: Attacking the Customer over a Product Failure Case: Toronto Mayor Rob Ford and the Crack Cocaine Video 7. Sports, Entertainment, Social Media Crises Sports Crises Entertainment Crises Social Media Crises Case: A Baseball Player Uses a Homophobic Slur Case: Radio Host Fired After Comments PART III: RESPONSE 8. Four Tenets of Response Openness Regular Communication Responding Quickly Consistency and Coherence Case: The BlackBerry Phone Outage of 2011 Case: A Listeria Outbreak at Maple Leaf Foods 9. Response Theory and Strategy Situational Crisis Communication Theory Image Repair Theory Strategies Apology—The King of Strategies? Apology—Legal and Political Concerns Combining Strategies Quantification of Strategies Case: Air Canada Breaks a Child's Wheelchair, Twitter Explodes Case: City of Hamilton Public Relations Initiative Fails 10. Response Considerations Communicating with the Mass Media Channels—Old and New Media Social Media Response Factors Narrative and Storytelling Getting Ahead and Attempting to Control the Narrative Dealing with Emotions Direct Political Communication Case: The Public Fall of Jian Ghomeshi Case: Crib Recall after Child Deaths PART IV: RECUPERATION 11. Evaluation and Application The End is Nigh—Maybe Renewal and Healing Theory Legitimacy Regained Learning Objective Measurements Channels and Spokesperson Review and Assessment Issues Management Redux Structural Change Inquiries and Investigations Rebuilding Image and Goodwill Rebranding Final Words References Index

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Book SynopsisPrivate companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises. Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice. Written in clear and concise style, directed at beginners but rooted in research, this book will offerTable of ContentsAcknowledgments Introduction The Approach Crisis Communication as a Field of Study The Canadian Perspective PART I: KEY CONCEPTS 1. Defining the Field Crisis Definitions The Problem of Crisis Definitions Stages of Crisis What's a Stakeholder? Individuals and Organizations What is the Role of Ethics in Crisis Communication? Ethical Theory The Importance of Trust 2. Crisis and Communities An Alternative Definition Discourse and Crisis Communication Community and Crisis Communication Political Communities Organized Sports Communities Entertainment Communities Legitimacy 3. The Role of the Media in Constituting a Crisis Mediated Society Crisis and News Values Effects of Agenda Setting on Crisis Media Framing and Effects on Crisis Ritual and Crisis Crisis, Mass Media, and Social Media PART II: PLANNING 4. Crisis Prevention Preventative Planning and Building Positive Relationships Crisis Prevention through Positive Organizational Cultures and Values Reputations, Images, and Crisis Damage Prevention Crisis Damage Limitation through Branding Case: Animal Cruelty Allegations at Marineland Case: Safety on a University Campus 5. Planning Are Some Crises Unexpected? Crisis Prevention through Effective Issues Management Limiting the Impact of a Crisis by Developing Buffers Crisis Management Plans to Deal with a Crisis if It Occurs Assessing the Threat Crisis Leadership and Spokespersons Case: Royal Bank of Canada Sparks Foreign Worker Crisis Case: Federal MP Uses Military Helicopter for Personal Trip 6. Business, Politics, Healthcare, and Science Crises Business Crises Political Crises Healthcare and Science Crises Case: Attacking the Customer over a Product Failure Case: Toronto Mayor Rob Ford and the Crack Cocaine Video 7. Sports, Entertainment, Social Media Crises Sports Crises Entertainment Crises Social Media Crises Case: A Baseball Player Uses a Homophobic Slur Case: Radio Host Fired After Comments PART III: RESPONSE 8. Four Tenets of Response Openness Regular Communication Responding Quickly Consistency and Coherence Case: The BlackBerry Phone Outage of 2011 Case: A Listeria Outbreak at Maple Leaf Foods 9. Response Theory and Strategy Situational Crisis Communication Theory Image Repair Theory Strategies Apology—The King of Strategies? Apology—Legal and Political Concerns Combining Strategies Quantification of Strategies Case: Air Canada Breaks a Child's Wheelchair, Twitter Explodes Case: City of Hamilton Public Relations Initiative Fails 10. Response Considerations Communicating with the Mass Media Channels—Old and New Media Social Media Response Factors Narrative and Storytelling Getting Ahead and Attempting to Control the Narrative Dealing with Emotions Direct Political Communication Case: The Public Fall of Jian Ghomeshi Case: Crib Recall after Child Deaths PART IV: RECUPERATION 11. Evaluation and Application The End is Nigh—Maybe Renewal and Healing Theory Legitimacy Regained Learning Objective Measurements Channels and Spokesperson Review and Assessment Issues Management Redux Structural Change Inquiries and Investigations Rebuilding Image and Goodwill Rebranding Final Words References Index

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Book SynopsisManaging Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, commTable of ContentsContents in Detail ix Acknowledgments xiii 1 Conceptualizing Corporate Social Responsibility 1 2 Strategic CSR 29 3 CSR Scanning and Monitoring 51 4 Formative Research 63 5 Create the CSR Initiative 89 6 Communicate the CSR Initiative 109 7 Evaluation and Feedback 137 8 CSR Issues 153 References 165 Index 177

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Book SynopsisManaging Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, commTable of ContentsAcknowledgments xiii 1 Conceptualizing Corporate Social Responsibility 1 Box 1.1: The Sullivan Principles 2 Corporate Social Responsibility: Seeking Parameters 5 Defining CSR 6 Box 1.2: Definition of CSR 8 Benefits and Costs of CSR 9 Two Sides of CSR Cost-Benefit Analysis 9 CSR Costs for Corporations 10 CSR Costs for Society 12 CSR Benefits for Corporations 13 CSR Benefits for Society 14 Winning and Sustaining Support for CSR 14 Other Conceptual Questions about CSR 16 CSR: Modern or Historic? 16 Box 1.3: Forest Stewardship Council (FSC) Standards 19 Forms of CSR 20 Where Is CSR’s Home? 22 Should CSR Standards Be Localized or Globalized? 24 Conclusion 27 2 Strategic CSR 29 Characteristics of the Corporation 31 Stakeholder Expectations and the Importance of Organizational Identification 32 Reputational Benefits of CSR 35 Perceived Motives for CSR Initiatives 38 General Strategic Guidance: Approaching the CSR Process as Change Management 44 Everyone Loves a Good Story 45 The CSR Process Model: A Brief Preview 47 3 CSR Scanning and Monitoring 51 Issues Management 53 Scanning and CSR 54 Prioritizing CSR Concerns 54 Monitoring and CSR 57 Scanning and Monitoring in Concert 58 Stakeholder Engagement’s Role in Scanning and Monitoring 58 Conclusion and Critical Questions 60 4 Formative Research 63 Researching Stakeholder Expectations for CSR 67 Box 4.1: MyStarbucksidea CSR Suggestions 68 The Expectation Gap Approach 69 Box 4.2: IKEA Child Labour Code of Conduct 71 Origins of Expectation Gaps 73 Box 4.3: Pinkwashing Detection 75 Relevance of Operant Conditioning Theory to Stakeholder Challenges 77 The Alignment Approach 80 The Counterbalance: Corporate Concerns 85 Conclusion and Critical Questions 85 5 Create the CSR Initiative 89 Selecting the CSR Initiatives: Appreciating the Contestable Nature of CSR 90 Differing CSR Expectations among Stakeholders 90 Stakeholder Salience 91 Box 5.1: Stakeholder Salience 92 What Constitutes CSR? 92 Stakeholder Participation in Decision Making 94 Organizational Justice in the Engagement Process 96 The “Right Amount” of CSR 98 When Employees Challenge CSR: Considering Internal Stakeholders 99 Preparing for Negative Stakeholder Reactions: Message Mapping 101 Developing CSR Objectives 101 Box 5.2: Message-Mapping Template 102 Process versus Outcome Objectives 103 Conclusion and Critical Questions 105 6 Communicate the CSR Initiative 109 CSR Promotional Communication Dilemma 110 Box 6.1: Overview of Corporate-Activist Partnerships 116 Communication Channels for CSR Messaging 116 Overview of Communication Channels for CSR 117 Box 6.2: Social Media Overview 118 Employees as a Communication Channel 122 External Stakeholders as a Communication Channel 123 Strategic Application of Social Media to CSR Communication 124 The Overall CSR Promotional Communication Strategy 128 Annual Reports and CSR Communication 128 Conclusion and Critical Questions 133 7 Evaluation and Feedback 137 Evaluation 138 Assurance and CSR Evaluation 141 Stakeholder Engagement in the Evaluation Process 142 Box 7.1: Musgrave Group Assurance Statement 2006 143 Box 7.2: Basic ROI Formula 145 Considering Return on Investment 145 Feedback 146 Feedback from Stakeholders on the CSR Process 147 The Communication Audit 148 Conclusion and Critical Questions 148 8 CSR Issues 153 Overarching Concerns for CSR Initiatives 154 Responsibility for CSR Initiatives 155 Limitations from Industry, Culture, and Law 157 Industry Standards 157 The Culture and Socioeconomic Context 158 Box 8.1: Culture and Activism 160 The Legal Context 161 Beyond Limitations 161 Parting Thoughts 162 References 165 Index 177

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Book SynopsisUnlock your potential and understand how you can have an audience hanging on to your every word. Entrepreneurs and business professionals often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs. You''ll review different presentation styles, how to craft and structure a talk and how to make it engaging for the audience. If you''ve ever wondered how you can be chosen to speak at a conference, this book will show you how and go in depth on how to craft a winning talk synopsis and proposal to stand out over the competition. You''ll also examine many other details that go into giving a presentation such as face and hand gesturing, pre-performance rituals like visualization techniques, time management , addressing technical difficuTable of ContentsChapter 1 – Why I Think Public Speaking is the Greatest Skills you Can MasterIn this introductory chapter, I talk about my personal journey with public speaking. I used to be terrified of speaking to an audience and I talk about how I overcame that fear. My intention is to show the reader that it is achievable. I also talk about the benefits of being able to speak in public in your career.- The benefits of public speaking.Chapter 2 – Writing Engaging PresentationsIn this chapter, I talk extensively about the presentation creation process. I discuss multiple styles such as highly visual presentations, data rich presentations, free flowing presentations, motivational presentations, and instruction (or tutorial led) presentations.I also talk about research techniques, organizing your presentation round a 3-act structure, scripting, outlining, and cue cards and prompts. I then look in more depth about creating effective slides and the idea of less is more, to not draw the audience’s attention away from what you are trying to convey. I also talk about creating calls-to-action if you want the audience to do something after the talk.- It should be centered on a problem- Relevant to Your Audience- It Should Engage the Audience- It Should be Well Organized- The Presentation Creation Process- Choosing a Presentation Style- Use an Organizational Took You Are Comfortable With- Creating Effective Slides- Summarizing Information- Creating a Call to ActionChapter 3 – Writing a Synopsis to Draw in Your AudienceWriting an engaging presentation is only part of the puzzle with public speaking. If you intend to speak at meet-up groups or conferences, then you need to write an effective synopsis of the talk. The synopsis will be used for the call-for-papers process where you aim to get selected to speak at the event.I also talk about using the synopsis as a sales pitch to encourage attendees to choose your talk over others. In this chapter, I walk through 4 pitches that I have used for my talks. These talks have all been selected at conferences all over the world and gained high speaker approval ratings. I teach the reader about the structure of a synopsis and talk through my examples.- Talk 1: Fighting Back Against a Distracted World- Talk 2: .NET Core Data Security – Hope is Not a Strategy- Talk 3: Protecting Encryption Keys with Azure Key Vault- Talk 4: Hacking Humans – Social Engineering Techniques and Hot to Protect Against ThemChapter 4 – Preparing to Give a TalkIn this chapter, I discuss how to prepare to give a talk once it has been developed. I cover how to think about the physical delivery with gestures and facial expressions. I talk about pre-performance rituals for the day to help you reduce anxiety levels, and I discuss how to handle timings for your talk, so you do not run over or under. I also talk about using a practice audience to get feedback and how their questions can help you prepare for the Q&A section of your talk.I also spend time talking about internet and Wi-Fi contingency planning. Conferences often have bad Wi-Fi, so if your talk, and demos, require a Wi-Fi connection, you can get stuck on stage. I walk through various techniques to help mitigate these worries, which will make you calmer on the day of the presentation.- Physical Delivery -Gestures and Facial Expressions- Creating Pre-Performance Rituals- Be Aware of the Time You Have for Presenting- Get You Practice Audience to Ask Questions- Memorize the Introduction to Each Section of Your Talk- Gathering Feedback and Improving Your Performance- Internet/Wi-Fi Contingency PlanningChapter 5 – Delivering the TalkIn this final chapter, I talk about delivering the talk on the day. I cover what to do if anything goes wrong during the talk, projecting your voice and eye contact, dealing with disrupting attendees, and how to create a good first impression early in the talk.I also talk about managing anxiety, including some breathing techniques designed to calm you down. I then discuss one of the most feared parts of any presentation, the questions, and answers section, at the end. I finish up the chapter by talking about presenting online talks as opposed to in-person presentations.- Be Prepared- Visualize Your Success- People Want to See You Succeed- Giving Your Talk- In the Case of Technical Difficulties, Apologize and Move On- Rehearse in the Event Venue At least Once If You Can- On Stage- Managing Anxiety- Handling Questions- Online Talks and Webinars- Final SummaryAppendix A - Frequently Asked QuestionsThis appendix provides a frequently asked questions where I answer lots of questions, I have been asked in my many years of mentoring and coaching new speakers. Appendix B - Presentation Creation ResourcesHere I list out lots of resources that are useful when building and delivering presentations.

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Book SynopsisPresenting a thorough record of Canada’s diplomatic ties with China, Canada and China recounts ten stories regarding China policy decisions made by the Canadian government. These decisions describe key bilateral moves, beginning with Pierre Trudeau’s recognition of China in 1970 and ending fifty years later with his son Justin’s attempt to reset a struggling relationship with China. Rooted in archival research, extensive interviews, and the author’s experience as a policy observer, the book contributes to our understanding of how the Canada-China relationship has developed over time and how best to position Canada in future relations with China. While present-day relations with China are complicated, the book deliberately seeks to provide a balanced perspective by showing both the positive and the more challenging aspects of relations with China. Ultimately, Canada and China recommends ways to manage future relations with ChinaTrade Review"Written in clear prose and based on research into Canadian and Chinese documents, Frolic’s book is a fine guide to the last half century of relations." -- J. L. Granatstein, emeritus, York University * CHOICE *Table of ContentsPreface Acknowledgments 1. Telling the Story 2. Diplomatic Relations 3. The One-China Policy 4. Development Assistance for China 5. A Canadian Trade Strategy 6. Tiananmen Crisis 7. Applying Sanctions 8. Team Canada Goes to China 9. Challenging China on Human Rights 10. Stephen Harper Visits China 11. Resetting Relations Research Note Notes Index

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Book SynopsisIn The New How, Nilofer Merchant shows corporate directors, executives, and managers that the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

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Book SynopsisToday, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.Trade Review"In The Quest for Attention, Guo and Saxton do a compelling job of demonstrating how and why understanding the social media landscape is key to advocating effectively for important social issues and understanding the non-profit sector in general. This is a must-read for anyone trying to make sense of what distinctive challenges and opportunities the 21st century presents in terms of linking communication strategies to tangible social outcomes and impact."—John L. Jackson, Jr., Walter H. Annenberg Dean of the Annenberg School for Communication, University of Pennsylvania"Advocacy and activism have changed. Activists today know that data and social media are key elements in their fight for the rights of the poor, the dispossessed, and the downtrodden. Chao Guo and Gregory Saxton's The Quest for Attention is required reading for those who seek to understand this new world of social change."—John McNutt, Professor, Joseph R. Biden, Jr. School of Public Policy and Administration, University of Delaware"Chao Guo and Gregory Saxton's new book is a major step forward in our understanding of the political behavior of nonprofits. Their rigorous study documents how nonprofits use social media to draw attention to their priorities, the first step toward working to shape public policy."—Jeffrey M. Berry, Tufts UniversityTable of Contents1. Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 2. The Context of Social Media Advocacy 3. Getting Attention: An Organizational-Level Analysis 4. Building an Explanatory Model at the Message Level 5. Beyond Clicktivism: From Attention to Impact 6. The Future of Nonprofit Advocacy in a Data-Driven World

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Book SynopsisToday, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.Trade Review"In The Quest for Attention, Guo and Saxton do a compelling job of demonstrating how and why understanding the social media landscape is key to advocating effectively for important social issues and understanding the non-profit sector in general. This is a must-read for anyone trying to make sense of what distinctive challenges and opportunities the 21st century presents in terms of linking communication strategies to tangible social outcomes and impact."—John L. Jackson, Jr., Walter H. Annenberg Dean of the Annenberg School for Communication, University of Pennsylvania"Advocacy and activism have changed. Activists today know that data and social media are key elements in their fight for the rights of the poor, the dispossessed, and the downtrodden. Chao Guo and Gregory Saxton's The Quest for Attention is required reading for those who seek to understand this new world of social change."—John McNutt, Professor, Joseph R. Biden, Jr. School of Public Policy and Administration, University of Delaware"Chao Guo and Gregory Saxton's new book is a major step forward in our understanding of the political behavior of nonprofits. Their rigorous study documents how nonprofits use social media to draw attention to their priorities, the first step toward working to shape public policy."—Jeffrey M. Berry, Tufts UniversityTable of Contents1. Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 2. The Context of Social Media Advocacy 3. Getting Attention: An Organizational-Level Analysis 4. Building an Explanatory Model at the Message Level 5. Beyond Clicktivism: From Attention to Impact 6. The Future of Nonprofit Advocacy in a Data-Driven World

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Book SynopsisStrategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change.Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration.Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication.

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Book SynopsisPlan Your Meeting or Conference with Confidence From creating the program book to making special arrangements forVIPs, this celebrated resource contains all the guidance, tools andinspiration you need to organize, manage and conduct a trulyoutstanding meeting or conference. The detailed advice--fromauthors with more than fifty years of planning experience--can beapplied to most any type of gathering, from events for twenty-fiveto an extravaganza for thousands. A sampling of subjects includessite and function room selection, activity coordination,accommodating handicapped participants, public relations,audio/video equipment, booking entertainment, budgeting, andconducting evaluation and follow-up. Extensive checklists andcharts ensure total success.Table of Contents1. The Changing Conference and Meeting Scene 2. Designing the Conference 3. Four Useful Designs 4. Handling Related Events And Activities 5. Site Selection 6. Meeting and Function Rooms 7. Presenters and Speakers 8. Use of Audiovisuals 9. Food and Beverage Functions 10. Coordinating Exhibitions 11. Planning for Companions 12. Effective Marketing 13. Public Relations 14. transportation Issues 15. Entertainment Possibilities 16. Developing a Budget 17. The Registration Process 18. Preparing a Participant Program Book 19. Evaluation and Follow-Up 20. Conducting the Conference 21. Resources for Conference and Meeting Planners

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Book SynopsisThere are three universal truths about traditional performance management. They are widely used, universally despised, and are known to be ineffective. These reasons are cited in the recent spate of announcements from dozens of major corporations who have abandoned their appraisal systems. As a result, many organizations are grappling with what to do instead. They have adopted many interesting and innovative practices, but most are a random collection of activities that are not bound together by a sound theoretical framework. This new approach is built upon a sound theoretical foundation, uses proven management techniques, and offers a novel framework and tool for managers for regulating and enhancing the performance of their staff. Dozens of ready-to-use templates and accompanying tools help make good management practice more accessible, practical, and effective. Just as important, the new approach is both millennial- and remote worker-friendly as it incorporates features that speak to how they work.

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Book SynopsisThere are numerous books on how to improve your communication and leadership skills that are based solely on theory. This is not one of them. This how-to guide employs an empirical approach to meaningful improvement and aims to help you to leverage your own observations, assessments, experiences, and learning experiments, not just ours as the authors. The first section deals with building better behavior-based communication skills, while working on fixing your mental wheel ruts (reinforcing negative behaviors that you find yourself performing over and over again). The communications section details how to listen better, build relationships, give and receive feedback, and mine disagreements for value, among other topics. The second section on leadership describes effective leadership in the virtual environment, building great work teams, and coaching for success. The final section combines your communication and leadership improvement areas into a focused transformation plan.Table of Contents Chapter 1: Communicate, Lead and Transform Chapter 2: Failing to Communicate Is Not an Option Chapter 3: Who Are You? Your Personality Traits Chapter 4: Listen Better to Succeed Chapter 5: Receiving and Giving Feedback — Are You Ready? Chapter 6: Every Relationship Has Value Chapter 7: Consequential Communication Chapter 8: Mining Disagreements for Value Chapter 9: Presenting Is Leading Chapter 10: Lead to Succeed Chapter 11: Team Dynamics Chapter 12: Coaching for Success Chapter 13: Good Teams to Great Teams Chapter 14: Transformation: Develop Your Plan—Make It Happen Appendix A: The Johari Window Appendix B: Relationship-Building Tool Appendix C: Multi-Criteria Decision Tool Appendix D: Goals, Planning, and Metrics Templates Appendix E: Example: Team Ground Rules Appendix F: Facilitation Guide Index

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Book SynopsisIn a category saturated with breezy, self-help volumes, Russell Korobkin’s long-awaited The Five Tool Negotiator stands apart as a revelatory guide for anyone eager to improve their bargaining skills. The nationally renowned author, who has spent three decades studying successful negotiations, now shares five distinct “tools” that we can all readily utilise: Bargaining Zone Analysis, Persuasion, Deal Design, Power and Fairness Norms. Drawing on his academic research, Korobkin incorporates lively anecdotes that bring to life concepts from the disparate fields of psychology, economics and game theory, along with fascinating social science experiments. These invaluable tools can be applied to everyday negotiations and transactions—from consumers hoping to obtain the best price for a used car to executives trying to close a multimillion-dollar deal. Intuitively accessible and reassuringly persuasive, this is a vital guide to mastering the critical skills of negotiation at the social, cultural and human level.

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Book SynopsisEmployers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.

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Book SynopsisThe Language of Success provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creating a culture of intelligent inquiry, utilizing critical questioning skills, and managing critical situations are all integral to success in any setting. The concepts, skills, and techniques to achieve results are applicable whether in the office or with family or friends. In this day and age of intense focus on engagement, commitment, and most significantly, results achieved, the readers will benefit by learning thought-provoking key principles, applicable practices, and techniques to leverage and ensure success with the language they use every day.

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Book SynopsisCommunication skills are a competitive advantage for today’s finance professionals. Savvy professionals know that employers want and need employees with excellent relationship building, writing, and presentation skills. The Essential Guide to Business Communication for Finance Professionals asks its readers to adopt the “communicate or die” philosophy in their approach to their careers. Two business professors with years of experience in finance and communication offer advice and tips for approaching some of the most common business communication situations faced by today’s finance professionals. Readers will walk away from this book with tools to manage their professional image and reputation.

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Book SynopsisProducing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing reports that will do what you want them to do. Numerous examples, helpful illustrations, concise writing style, and convenient checklists let you acquire vital information rapidly. Producing Written and Oral Business Reports is a how-to guide for report creation throughout your career!

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Book SynopsisBusiness Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting business data. It highlights the value of primary and secondary research to making business decisions and solving business problems. It aims to help business managers, MBA candidates, and upper-level college students boost their research skills and report research with confidence.This book discusses primary data collection, sampling concepts, and the use of measurement and scales in preparing instruments. Also, this book explores statistical and non-statistical analysis of qualitative and quantitative data and data interpretation (findings, conclusions, and recommendations). The author shows how to locate, evaluate, and extract secondary data found on the web and in brick-and-mortar libraries, including optimized searching, evaluating, and recording. Plus, the book demonstrates how to avoid copyright infringement and plagiarism, use online citation software, and cite sources when writing and presenting. Two glossaries—one each for primary and secondary research—round out the content.Business Research Reporting can be your go-to guidebook for years to come. Reading through it in a couple of hours, you can pick up ample information to apply instantly. Then keep it handy and refer to it in your ongoing research activities.

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Book SynopsisThis is the book offers common-sense solutions to would-be and current bloggers, demonstrating ways to make their blogs achieve, retain and grow in status and in the audience the blog is intended to reach. The book will be valuable to small-business owners and staffers for large corporations as well. PR professionals, journalists, web and graphic designers and all students of marketing will benefit from this book.

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Book SynopsisToo often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, "I'm here to interview you, to see if I want to bring my talents and experiences to your organization." Most people don't know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts.This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!

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Book SynopsisThe Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.The Thong Principle will draw you in and keep you reading with: Examples Exercises Information that resonates. It's also funny. Laughter and learning are wonderful partners.

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Book SynopsisIn the Foreword to The Dialogical Challenge of Leadership Development, eminent scholar Ken Gergen shrewdly points to dialogue as an optimal tool for organizational communication in the 21st Century. Gergen’s comment serves as a quintessential backdrop of the book you are about to read. Dialogical practice is no longer a distant option for organizational leaders to passively consider. Instead, it has become an indispensable tool for leaders who understand the critical significance of relational influence and sustainability for navigating today’s increasingly complex and wicked organizational and societal challenges. Thanks to the wide-ranging talent and varied perspectives of leading scholars and seasoned practitioners from around the globe who graciously contributed to this volume, The Dialogical Challenge of Leadership Development offers compelling evidence that - whether they arise from Brazilian favelas or the world’s largest corporate boardrooms - the challenges which leaders face on a daily basis can be effectively addressed through dialogical practice.

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Book SynopsisIn the Foreword to The Dialogical Challenge of Leadership Development, eminent scholar Ken Gergen shrewdly points to dialogue as an optimal tool for organizational communication in the 21st Century. Gergen’s comment serves as a quintessential backdrop of the book you are about to read. Dialogical practice is no longer a distant option for organizational leaders to passively consider. Instead, it has become an indispensable tool for leaders who understand the critical significance of relational influence and sustainability for navigating today’s increasingly complex and wicked organizational and societal challenges. Thanks to the wide-ranging talent and varied perspectives of leading scholars and seasoned practitioners from around the globe who graciously contributed to this volume, The Dialogical Challenge of Leadership Development offers compelling evidence that - whether they arise from Brazilian favelas or the world’s largest corporate boardrooms - the challenges which leaders face on a daily basis can be effectively addressed through dialogical practice.

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Book SynopsisConflict management is an overlooked area in leadership development. Mediation as an intervention method to use in conflict management can be productive for building leadership capacity and organizational development in higher education. Adults average five conflicts per day and people in titled leadership spend over two-thirds of their time engaged in managing conflict. This workbook offers conflict management strategies, models, and processes to support college and university personnel in recognizing and managing conflicts and how to build skill sets that can enhance effective communication and address conflicts.

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Book SynopsisConflict management is an overlooked area in leadership development. Mediation as an intervention method to use in conflict management can be productive for building leadership capacity and organizational development in higher education. Adults average five conflicts per day and people in titled leadership spend over two-thirds of their time engaged in managing conflict. This workbook offers conflict management strategies, models, and processes to support college and university personnel in recognizing and managing conflicts and how to build skill sets that can enhance effective communication and address conflicts.

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Book SynopsisWritten to reflect a diverse Canada, Intercultural Communication is a practical guide that provides readers with effective approaches to intercultural communication theories and strategies. Situating readers in real, complex, and extraordinary intercultural scenarios, each chapter walks students through examples of how to manage conversations in appropriate and meaningful ways, while exploring how social and cultural practices might present common and uncommon implications. Key topics include verbal and non-verbal communication, cultural values, self-awareness, stereotypes, and digital communications. Packed with Canadian content, current examples, and tools for learning, this core text is ideal for students enrolled in intercultural communication or cross-cultural communication courses, including studies in business, education, social work, health care, and law enforcement.Table of Contents List of Figures List of Tables List of Text Boxes List of Pause for Thought Questions Preface Introduction Chapter 1: Are Intercultural Communication Skills Optional? Chapter 2: Fundamentals of Communication Chapter 3: History, Dominant Paradigm, and Foundational Theories Chapter 4: Continuing Issues and Evolving Theories Chapter 5: Studying Intercultural Communication from a Canadian Perspective Chapter 6: The Roles of Identity in Intercultural Communication Chapter 7: Canadian Legislation and International Mandates Chapter 8: The Formation of Attitudes, Assumptions, and Presumptions Chapter 9: Biases, Stereotypes, Prejudices, and Discrimination Chapter 10: A Multidisciplinary Strategy for Intercultural Communication Chapter 11: Reviewing the Argument Advocating Intercultural Communication Chapter 12: Beyond Our Borders—Intercultural Communication for a Global Context Epilogue Author Biographies

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Book SynopsisA practical guide for professionals looking to improve their communication skills in the workplace. The book covers a wide range of topics, including writing effective emails, creating compelling presentations, and delivering engaging speeches. Readers will learn how to communicate with confidence and clarity, build strong relationships with colleagues and clients, and navigate complex communication challenges. The book is filled with real-world examples and practical tips, making it an essential resource for anyone looking to succeed in the modern business world.Table of Contents Chapter 1 Introduction to Business Communication Chapter 2 Verbal and Nonverbal Communication Chapter 3 Listening in Business Communication Chapter 4 Group Communication Chapter 5 Business Letters and Report Writing Chapter 6 Public Speaking and Presentation Skills Chapter 7 Communication, Technology and Challenges

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Book SynopsisEffective Workplace Communication is a cardinal pillar of organizational efficacy and success, underpinning the myriad facets of professional interactions, decisions, and consequences. It concerns the proficient and efficacious conveyance of data, concepts, and feedback amongst individuals or entities within the workplace milieu. This discourse can embody numerous modes, including verbal, non-verbal, written, and digital communications, and can span a wide spectrum of scenarios involving employees, departments, and organizational leaders. Robust workplace communication cultivates transparency, augments employee engagement, and fortifies teamwork, collectively leading to heightened productivity and overall enterprise performance. It is a crucial determinant in conflict resolution and is intrinsically linked with emotional intelligence, which encourages empathetic understanding in professional engagements. In an increasingly digital era, mastering the rudiments of effective workplace communication is imperative for individuals and organizations seeking enduring advancement and harmony within the professional sphere. Effective Workplace Communication: Mastering the Basics is an authoritative reference that emphasizes the pivotal role of communication within professional environments. This book delineates the fundamental elements of effective communication, underscoring their potential to cultivate a harmonious, cooperative, and efficient workspace. The resource delves into essential communication facets such as precise verbal and written conveyance of information, proficiency in interpreting non-verbal cues, and the ability to respond with empathy. Furthermore, it provides strategic guidance to surmount typical communication obstacles, manage conflicts adeptly, and foster an environment of inclusivity and mutual respect. By mastering these principles, professionals are poised to augment their interpersonal relationships, fortify team dynamics, and optimize organizational productivity. As such, this book is an indispensable asset for professionals aspiring to refine their communication skills and excel within their respective workplaces.

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Book SynopsisDo you come away from work conversations wishing they'd gone better? Does miscommunication impact your productivity? Are you overwhelmed by emails and meetings? In this practical and highly effective guide to great communication at work, Rob Kendall combines hard science, real-life case studies and practical suggestions for how to:* Make meetings more effective* Manage information overload and stop work spilling into your home life* Negotiate and find your voice * Have any conversation, in any circumstance with anyone at workIrrespective of your role, and whether you communicate face-to-face, via email or phone, or online, Workstorming is the essential survival guide for smart working in the information age.Trade Review'Using an enjoyable and practical approach, Rob explains how to listen and convey exactly what you intend. This book is a treasure.' Linda Blair, psychologist and weekly columnist for the Daily Telegraph

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Book SynopsisStoryWorks is a practical handbook on how to tell stories. It ranges from classic tools like the `Rule of Threes’ to the new mnemonic `Five Finger Technique’. There are creative exercises, applied resources, and many stories to expand your narrative repertoire. When you have something to say, the best way to communicate is by telling a story. This book shows you how to do that effectively. Great writers know the power of narrative. Teachers and trainers use words as a tool for transformation. When you have a story to share or a novel to write, you’ll find material here to inspire, to inform and to entertain. If you’re a writer wanting to improve your skills, a coach or leader looking for new ideas, a teacher working with young people – this book will help you tell better stories.

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Book SynopsisA high level of employee commitment holds particular value for organizations owing to its impact on organizational effectiveness and employee well-being. This Handbook provides an up-to-date review of theory and research pertaining to employee commitment in the workplace, outlining its value for both employers and employees and identifying key factors in its development, maintenance or decline.Including chapters from leading theorists and researchers from around the world, this Handbook presents cumulated and cutting-edge research exploring what commitment is, the different forms it can take, and how it is distinct from related concepts such as employee engagement, work motivation, embeddedness, the psychological contract, and organizational identification. Examining topics such as high-commitment work systems, work attitudes and motivation, the Handbook provides integration with related literatures. Internationally applicable, sections also discuss the implications of culture differences for commitment and present the latest developments in research methods and analytic techniques that can be used to advance our understanding of commitment.Comprehensive and engaging, the Handbook of Employee Commitment is essential reading for commitment scholars and researchers interested in the latest developments in the field as well as for international scholars who will benefit from its guidance on how to approach research in unique cultures. It will also prove of prime interest to managers and management consultants with its wealth of suggestions to guide evidence-based practice.Contributors: S.L. Albrecht, N.J. Allen, B.K. Anderson, L.M. Arciniega, J. Barling, T.E. Becker, K. Bentein, M.E. Bergman, D.R. Bobocel, N.L. Bremner, C.T. Brinsfield, G. Caesens, A.C. Chris, L. Clark, A. Cohen, S. Datta, V.L. Dhir, O.J. Dineen, R. Eisenberger, J.A. Espinoza, J. Felfe, M. Gagné, D.G. Gallagher, I.R. Gellatly, Y. Griep, S.D. Hansen, L.M. Hedberg, M.R.W. Hamstra, B.C. Holtom, P. Horsman, J. Howard, V.A. Jean, K. Jiang, Z. Junhong, E.K. Kelloway, H.J. Klein, J. Koen, E.R. Maltin, B. Marcus, J.P. Meyer, N.A. Morelli, A.J.S. Morin, F. Mu, A. Newman, H. Park, E. Read, R.A. Roe, O.N. Solinger, H. Spence Laschinger, D.J. Stanley, F. Stinglhamber, M. Trivisonno, R. Van Dick, W. Van Olffen, A.E.M. Van Vianen, R.J. Vandenberg, C. Vandenberghe, D. Wang, S.A. Wasti, J. WombacherTrade Review'If you need a readable topographical map of commitment in organizations, this is the book. Thorough, clear, grounded in research, and multinational in its contributors, the Handbook is a valuable resource for scholars, students, and reflective practitioners. Reflecting both areas of agreement and divergence, the Handbook brings the reader up to speed on key issues for research and practice, and guides researchers toward important avenues for future study.' --Denise M. Rousseau, Carnegie Mellon University, US'Workplace commitment has commanded the attention of established researchers for many years. Young, emerging scholars throughout the world are also drawn to this important topic. This Handbook does what a handbook should: it offers the latest thinking on commitment, its fundamental nature, its antecedents, its consequences, its targets, its measurement, and yes, even its ''dark sides''. We learn too there are still many unanswered questions and controversies surrounding commitment. This volume provides the impetus to answer these questions and to advance our understanding of this captivating topic.' --Paula C. Morrow, Iowa State University, US'This book is the most comprehensive examination of employee commitment in Eastern as well as Western cultures on the market. Hence, it will be of utmost interest to behavioral scientists as well as practitioners who work with international organizations' --Gary Latham, University of Toronto, CanadaTable of ContentsContents: Introduction 1. Employee Commitment: An Introduction and Roadmap J.P. Meyer Part I Conceptualization of Commitment 2. Commitment as a Unidimensional Construct H.J. Klein and H. Park 3. Commitment as a Multi-Dimensional Construct N.J. Allen 4. Multiple Foci of Workplace Commitments T.E. Becker Part II Related Constructs 5. A Motivational Model of Employee Attachment to an Organization M. Gagné and J. Howard 6. Organizational Commitment and Employee Engagement: 10 Key Questions S.L. Albrecht and O.J. Dineen 7. Job Embeddedness, Employee Commitment and Related Constructs B.C. Holtom 8. Organizational Identification R. Van Dick 9. Psychological Contracts S.D. Hansen and Y. Griep Part III Foci of Commitment 10. Occupational Commitment J.P. Meyer and J.A. Espinoza 11. Social commitments C. Vandenberghe 12. The Rise, Decline, Resurrection, and Growth of Union Commitment Research P. Horsman, D.G. Gallaghar and E.K. Kelloway 13. Action Commitments J.P. Meyer and B.K. Anderson Part IV Consequences of Commitment 14. Employee Turnover and Absenteeism I.R. Gellatly and L.M. Hedberg 15. Employee Commitment and Performance D.J. Stanley and J.P. Meyer 16. Counterproductive Work Behavior B. Marcus 17. Employee Commitment and Well-being A.C. Chris, E.R. Maltin and J.P. Meyer 18. Affective Consequences of Workplace Commitments H.J. Klein and C.T. Brinsfield Part V Drivers of Commitment 19. Individual Differences as Causes of the Development of Commitment M.E. Bergman and V.A. Jean 20. Person-Environment Fits as Drivers of Commitment A.E.M. van Vianen, M.R.W. Hamstra and J. Koen 21. Strategic Human Resource Management and Organizational Commitment K. Jiang 22. Organizational Leadership and Employee Commitment M. Trivisonno and J. Barling 23. Employee Empowerment and Organizational Commitment Laschinger, E. Read and Z. Junhong 24. Perceived Organizational Support F. Stinglhamber, G. Caesens, L. Clark and R. Eisenberger 25. Organizational Justice and Employee Commitment: A Review of Contemporary Research D.R. Bobocel and F. Mu Part VI Commitment across Cultures 26. Understanding Commitment Across Cultures S.A. Wasti 27. Commitment in Europe J. Felfe and J. Wombacher 28. Employee Commitment in China A. Newman and D. Wang 29. An Examination of the Social-Institutional, Cultural, and Organizational Antecedents of Commitment in India V.L. Dhir, N.L. Bremner and S. Datta 30. Commitment in the Middle East A. Cohen 31. Organizational Commitment: A Latin American Soap Opera L.M. Arciniega Part VII Methodological Issues 32. A Contemporary Update on Testing for Measurement Equivalence and Invariance R.J. Vandenberg and N.A. Morelli 33. Tracking Change in Commitment over Time: The Latent Growth Modeling Approach K. Bentein 34. Capturing the process of committing: Design Requirements for a Temporal Measurement Instrument W. van Olffen, O.N. Solinger and R.A. Roe 35. Person-Centered Research Strategies in Commitment Research A.J.S. Morin Part VIII Conclusion 36. Employee Commitment: A Back and Moving Forward J.P. Meyer Index

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Book SynopsisThis book is for people who want to change the world. Here's the challenge: it's impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we've learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world.

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Book SynopsisOur knowledge and understanding of organizations is both enabled and constrained by an invisible relationship of power that is embedded in the ways in which we act and speak. This book offers a succinct but comprehensive introduction to the vast field of organizational discourse analysis, the approach that studies organization as a linguistic phenomenon, and offers an original approach to investigate the relationship between materiality and discourse. Three original images of discourse are employed: discourse as a map, discourse as organizing and discourse as a mask. These metaphors are used as cognitive tools to highlight different implications and perspectives on discourse. The book critically compares and contrasts various linguistic-focused approaches to the study of organizations, and proposes the use of linguistic phenomena in connection with other methodologies. One section even offers an exemplification of the proposed approach to discourse analysis, presenting a map of discursive terrain, which plays a central role in the reproduction of local organizational and management discourses. This rich and approachable introduction is targeted at graduate and doctoral students, as well as non-specialist academics who want to familiarize themselves with the organizational discourse debate.Trade Review'Finally there is a book that explores the depths and contours of organizational discourse in a way that is simultaneously sophisticated and accessible. Marco Berti's achievement is to have canvassed a multitude of theoretical and methodological ways that discourse is deployed in the study of organizations, and to have distilled that into a comprehensive framework of metaphors. The result is a novel and valuable approach to organizational discourse analysis that synthesizes the field without sacrificing any of its complexity.' --Carl Rhodes, University of Technology Sydney, Australia'Research on organizational discourse has indeed become one of the most fruitful and interesting areas in the field of organization and management studies, and has not only improved our understanding of how communication works, but also helps to ''see'' how discourses shape reality. The book introduces three ''images'' of discourse with the purpose of both illustrating and enabling the emergence of new knowledge and meaning: organizational discourse as a map, as organizing and as a mask. Moreover it provides a concrete exemplification of an application of organizational discourse analysis: the global institution of business education. The heuristic potential of the approach is employed to critically describe a complex inter-organizational field of practices relevant to how we ''do'' society through discourses.' --Silvia Gherardi, University of Trento, ItalyTable of ContentsContents: Introduction: The Aim and Structure of the Book 1. Language and Organization 2. The Discourse of Organizational Discourse 3. The Power of Metaphors 4. Discourse as a Map 5. Discourse as Organizing 6. Discourse as Mask: Silence, Emptiness and Ambiguity in Discourse 7. Organizational Discourse Analysis in Practice: The Case of Business Education Discourse 8. References Index

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Book SynopsisA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.Trade Review‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’ -- Ruth Kelly, Pro Vice Chancellor, St. Mary's University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’ -- John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019‘Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.’ -- Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof‘Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline.’ -- Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime MinisterLangham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields. -- Annotation ©2019 * (protoview.com) *Table of ContentsChapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?

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Book SynopsisCan you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.Trade Review‘The power of the book is not just the exemplary advice it presents but the practical real-time guidelines offered. The many excellent case studies give great landmark and contemporary examples from which to learn. So - invaluable for the novice but also a great refresher on best practice for the experienced.’ -- Alison Clarke, Senior Partner, Alison Clarke Communications‘People should read this book before they have a crisis. Then they should read it again when they have a crisis. It doesn't take long to read because there is no waffle - just excellent advice from one of the country's most experienced and respected PR experts.’ -- Professor Trevor Morris, Co-Author of 'PR Today'‘In this much-needed clear, concise and compelling account of what will ensure one’s place as a trusted crisis communications advisor to a client facing the worst, Adrian combines his experience with that of others respected in our industry globally to create a valuable, user-friendly guide to effective crisis management. Well worth reading, absorbing and acting upon! -- Robyn de Villiers, Chairman and CEO: Africa, BCW (Burson Cohn & Wolfe)‘Adrian Wheeler is one of the most experienced reputation and crisis management specialists that Europe has to offer. He has put together an extremely accessible, useful and practical guide to the crises that will hit most organisations at some point in their history. This collection of practical tips, case studies and expert opinion will be valuable to any serious communications professional.’ -- Danny Rogers, Editor-in-Chief, haymarket business mediaOnce a PR consultant judges a situation as a crisis, the next step is to convince management that it has reached the crisis level, and that it needs time, money, and effort to reach resolution, with speed of the utmost importance. Wheeler presents his "Red Book" Crisis Communications Management--which offers arguments for management to get in touch with reality; find a reasonable level of investment in crisis preparation; support judgment-making; aid in anticipating crises with confidence, and find the right systems and materials. A well-handled crisis can be good for a company's reputation and favorability vis-a-vis the outside world’s perception. -- Annotation ©2019 * (protoview.com) *Table of ContentsForeword; Francis InghamIntroduction Chapter 1. What is a crisis? Chapter 2. Persuading Management to Prepare Chapter 3. Strategy: Principles of Crisis Communication Chapter 4. Contingency Planning Chapter 5. Stakeholder Identification and Lists Chapter 6. How the Media Drive Crises Chapter 7. Working with Lawyers Chapter 8. Tactics and Techniques Chapter 9. Spokespeople Chapter 10. Online and Social Chapter 11. Evaluation and Learning Chapter 12. What Would We Have Done? Appendix Afterword

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Book SynopsisDigital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.Table of ContentsContents: Part I Marketing and Digital Networks 1. What Is Digital Marketing? 2. Electronic Service 3. Internet Design and Philosophy 4. Observational and Experimental Data 5. Legal and Ethical Aspects of Digital Marketing 6. Internal Company Operations Part II Digital Networks as a Communications Medium 7. Consumer-Business Relationships 8. Business-Business Relationships 9. The Online Audience 10. Human Information Processing 11. Visual Design Practice 12. Writing for the Screen 13. Site Structure 14. Interactive Advertising Part III Digital Networks as a Distribution Channel 15. Consumer Problem Solving Online 16. Consumer Search 17. Channels and Direct Channels 18. Mobile Devices 19. Selling Strategy 20. Hubs and Auctions 21. Information versus Inventory Part IV Digital Networks as a Connection Service 22. Information Products 23. User-Generated Content 24. Virtual Communities 25. Social Media 26. Strategy in a Networked World 27. The Future of E-Marketing Index

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Book SynopsisDigital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.Table of ContentsContents: Part I Marketing and Digital Networks 1. What Is Digital Marketing? 2. Electronic Service 3. Internet Design and Philosophy 4. Observational and Experimental Data 5. Legal and Ethical Aspects of Digital Marketing 6. Internal Company Operations Part II Digital Networks as a Communications Medium 7. Consumer-Business Relationships 8. Business-Business Relationships 9. The Online Audience 10. Human Information Processing 11. Visual Design Practice 12. Writing for the Screen 13. Site Structure 14. Interactive Advertising Part III Digital Networks as a Distribution Channel 15. Consumer Problem Solving Online 16. Consumer Search 17. Channels and Direct Channels 18. Mobile Devices 19. Selling Strategy 20. Hubs and Auctions 21. Information versus Inventory Part IV Digital Networks as a Connection Service 22. Information Products 23. User-Generated Content 24. Virtual Communities 25. Social Media 26. Strategy in a Networked World 27. The Future of E-Marketing Index

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Book SynopsisTo adapt to a world where you can't meet face to face, with no air travel, conferences cancelled and teams working from home, leaders, experts, managers and professionals all need to master the skills of virtual communication. Written by the authors of The Master Communicator’s Handbook, this book tells you how to create impact with your on-screen presence, use powerful language to motivate listening, and design compelling visuals. You will also learn techniques to prevent your audience from losing attention, to keep them engaged from start to finish, and to create a lasting impact. The "Resilience Series" is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

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Book SynopsisWINNER: Independent Press Awards 2021 - Business: Motivational DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Leadership Leadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership presence is how you show up and contribute to meetings, and whether or not you can project confidence and poise under pressure - do you already have a presence? Leadership presence is that elusive "we know it when we see it" quality. You may have a leadership title or tremendous leadership potential, but that alone does not give you presence. Being perceived as a leader when interacting with customers, peers or executives is the essence of leadership presence. Your leadership presence is evaluated by others based on how you show up and contribute in meetings, how well you project confidence and keep poise under pressure and whether you can engage others in ways that are authentic, empathetic and motivational. Stand Out walks you through achieving this presence so you get that next promotion and give your career that extra boost. Stand Out explains that the goal of leadership presence is to align other people's impression of you with your best authentic self. Body language expert and executive coach Carol Kinsey Goman teaches the five essential skills needed: composure, connection, confidence, credibility and charisma. She also explains how leadership presence is different for women, how nonverbal communication builds or destroys presence and why self-promotion is essential. This book shows aspiring and experienced leaders alike how to more positively influence the impression they make on others.Trade Review"Almost every new undertaking (moving to a different assignment, getting promoted to a higher level of leadership) creates anxiety and self-doubt. The key is to develop leadership presence, so that you can step up and project a level of confidence that will calm the butterflies in your stomach and show the outside world that you are ready and able. Current and aspiring leaders can learn a lot from this book!" * Robert L. Dilenschneider, Founder and Chief Executive Officer, The Dilenschneider Group *"Carol shows you how to be authentic and to look authentic at the same time! Both are critical for effective leadership." * Marshall Goldsmith, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won't Get You There *"Leadership presence is the essential ingredient to be seen as the successful leader you are. Without it, your accomplishments can be overlooked. With it, you stand out!" * Cindy Lu, Founder, CHRO Partners, HR Peer Advisory Groups *"The groundwater of customer loyalty is trust, expressed as authenticity. It is also the feature that makes leaders trusted. Carol's profound book reveals ways leaders can source and express this powerful feature they already possess." * Chip R. Bell, bestselling author of Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions *"Helping people to authentically display leadership presence. I love what Carol does!" * Michael Massari, Chief Sales Officer, Caesars Entertainment *"Internalize the clear-headed wisdom and proven expertise provided by Carol Kinsey Goman in her best book yet and move forward with enhanced self-awareness. If you want to take your career to the next level and higher, get this book!" * Leslie J. Saleson, Founder and CEO, Hi Rise Network *"This book reinforces many of the key tenets I have learned about the importance of leadership presence from one of the world's premier leadership institutes, the U.S. Army. The six Cs: Credibility, Confidence, Composure, Connection, Charisma, and Cross-cultural leadership will assist everyone in enhancing their leadership presence, self-awareness, and overall effectiveness." * Josh Woody, Captain, U.S. Army *"Carol is an expert on the impact of body language on leadership presence. This is a must-read!" * Cheryl Berrington, Principal, Berrington Group *"With her keen eye for detail and a knack for taking complex non-verbal research findings and translating them into actionable skills, Carol Kinsey Goman stands out in communicating how to create and maintain authentic leadership presence in the workplace. Goman authoritatively, yet engagingly, informs the reader how to project presence across multiple contexts and situations." * Patrick A. Stewart, PhD, Associate Professor of Political Science, University of Arkansas, Fayetteville, and author of Debatable Humor: Laughing Matters on the 2008 Presidential Primary Campaign *"The time for women leadership has come. Women have made impressive gains in politics and the business world, making their voices heard and breaking the glass ceiling of organizations and boardrooms. Carol is an expert on the impact of body language on leadership presence. Stand Out should be on the reading list for every woman leader." * Barbara Dietrich, CEO, Diplomatic World (Belgium) *"Carol is always one of the most talked about speakers at our London events. The authenticity and clarity with which she discusses body language and leadership presence inspires and keeps the audience's attention. You'll find this book is likewise both attention-grabbing and inspiring." * Afi Ofori, Managing Director, Zars Media (UK) *"Confident, credible and empathetic. Three words existing and aspiring leaders need to heed to stand out. Yet again, Carol's lucid insights illustrate the true power of presence." * Rob Briggs, Director, Graystone Communications, and author of ‘Organizational Trust’ in the IABC Global Handbook (UK) *"To be the most influential, women need to build on the unique talents and strengths we bring to our organizations. That takes leadership presence-and this valuable book gives insights into how others perceive us, and how to project our best authentic selves." * Yanina Dubeykovskaya, Founder, Women Influence Community (Russia) *"Carol consistently wows our audiences with her rare insights about what it takes to be a confident and authentic leader, and how to use those traits to inspire others. This book is filled with her insights." * Christina Corrigan, Deputy Executive Director, Communications/Programs, Texas Municipal League *"Never has there been a greater need to stand out above the din and disruptions thrown at us all. In Stand Out, Carol shows you exactly how to lead others when their attention is short, their hearts crave connection, and their passions are seeking you-the leader they need during these chaotic times." * Bill Jensen, bestselling author of Disrupt! and Future Strong *"Carol knows better what is needed in leadership. It's not just about being eloquent, it's about knowing how to act. In other words, you need to know what the other person is looking for. When it comes to projecting leadership, you'll get a lot out of this book." * Kaz Amemiya, President, Crossmedia Communications, Inc. (Japan) *"Carol shows you the importance and impact of presence to be an inspiring and authentic leader." * Michael Rudnick, CEO, Velaku Software *"With a deep experience in leading global fashion and beauty businesses, I am often asked: How did you get to the top? How did you succeed in a mostly male-dominated corporate environment? How did you build a network? While there are no cookie-cutter answers, Carol provides a practical, accessible, real-life guide to unleashing your full potential as a leader" * Laure de Metz, General Manager, BITE Beauty *"Carol is right-a title alone doesn't give you presence. I've watched celebrities and successful executives project their own special brand of charisma to land them roles and sell ideas. In the end, your presence is the most valuable resource you have." * Garrett DeLorm, Executive Producer, Camp+King *"A title is what someone gives you as a result of your expertise and hard work. But leadership is more than a title; it's an attitude, a presence. In order to become highly effective and memorable, you have to cultivate traits that align with who you are and the image you want to portray. Carol's book offers actionable steps that ensure you stand out and leave a lasting impression. Pick up the book, put those steps to practice, and become the leader that others want to follow." * Jeffrey Hayzlett, primetime TV and podcast host, speaker, author, and part-time cowboy *"Careers don't flourish on smarts alone. While expertise counts big time, so does your ability to deliver your ideas in a way that captures your audience, whether that is just one person or a room full of people. Carol really drives this home. Wish I had this book much earlier in my own career." * Dr. Beverly Kaye, Author, Speaker, Consultant and Co-Author of Help Them Grow or Watch Them Go *"An indispensable read. Carol is a master at turning managers into leaders through the way they talk, walk and behave." * Marc Wright, Founder, simplycommunicate (UK) *Table of Contents Chapter - 00: Introduction; Chapter - 01: Leadership Presence; Chapter - 02: Credibility; Chapter - 03: Confidence; Chapter - 04: Composure; Chapter - 05: Connection; Chapter - 06: Charisma; Chapter - 07: Body Language for Leadership Presence; Chapter - 08: Self-Promotion; Chapter - 09: Leadership Presence for Women; Chapter - 10: Cross-Cultural Leadership Presence; Chapter - 11: Conclusion - Leading in Times of Uncertainty and Change

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