Advertising Books
Alexander Novicov Not Another Pair of Shoes: Building Your Brand's Story and Purpose
£9.99
Kbpublishing Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people
£13.25
£25.19
Amazon Digital Services LLC - Kdp The Race To Relevance
£14.89
Createspace Independent Publishing Platform The Black Book of Persuasion: 23 principles that move your will
£10.03
Bloomsbury Publishing PLC Basics Advertising 02: Art Direction
Book Synopsis"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.Trade Review"Another excellent addition to the Basics range. A good introduction to the subject with useful examples and references throughout. It is consistent with others in the series - clear and methodical structure and composition." Christopher Skinner, The College of West Anglia, UK. "Well written text with useful insights and detailed case studies, perfect for our course. A good layout, easy to understand and navigate through." Christopher Morris, University of Salford, UK. "A really good introduction to art direction covering all the necessary information in digestible 'bite size' chunks ... Layout is uncomplicated and accessible. I like the 'Way with words' definitions which deconstruct the language used. Well illustrated with meaningful examples." Rhiannon Robinson, University of Cumbria, UK.Table of ContentsHow to get the most out of this book. Introduction. The role of the art director: What art direction is (and what it isn't); How art direction works; The creative team; The role of the art director; Working with the specialists and seeing the job through. The tools of art direction: Seeing things differently; Doing things differently; Give the audience something to discover; Using ambiguous imagery; Establishing a visual hierarchy; Creating visual impact; Simplicity and understatement; Creating a distinct look for the brand. Creating the adverts: Getting prepared; From visuals to the finished work; Photography; Illustration; Typography; Planning and storyboarding commercials. Media: Posters; Magazine and press; Television and cinema; Online; Direct; Ambient; Other media; Integrated media campaigns. Ideas and inspiration: Creative fuel; Finding inspiration and getting ideas; Emotion and empathy; How to tell whether your idea's any good. Getting a job as an art director: Putting your book together; Planning your campaign; Approaching agencies; What the agency is looking for; Your first placement and what happens next; Support and resources. Conclusion. Glossary. Useful contacts. Bibliography. Acknowledgements. Working with ethics.
£32.41
£34.99
Amazon Digital Services LLC - Kdp La implicancia del marketing estratégico y operativo en una empresa MYPE
£14.16
Engeseth Publishing The Fall of PR & the Rise of Advertising
£9.37
£9.00
Sanage Publishing House LLP Scientific Advertising
£14.98
Amazon Digital Services LLC - Kdp Every Way To Get Traffic To Your Website Or Webpage In 2026
£14.76
Independently Published Consistent Creations
£13.30
Independently Published Once You See It
£13.59
Amazon Digital Services LLC - Kdp ZeroSkill AIPowered SMMA Startup
£23.74
Amazon Digital Services LLC - Kdp NextLevel Canva User Guide 2026
£14.15
Independently Published LinkedIn Lead Generation
£13.35
Independently Published NIL for Small Business
£13.26
Amazon Digital Services LLC - Kdp The AZ of Sports Bookmakers Marketing
£14.63
Independently Published Timing the Desert
£18.25
Amazon Digital Services LLC - Kdp The AZ of Mortgage Brokers Marketing
£19.99
Amazon Digital Services LLC - Kdp The Best Way To Optimize Your Youtube SEO And Rank Your Videos On The First Page In 2026
£18.60
Independently Published The AZ of Marketing Builders
£12.39
Independently Published The AZ of Marketing Plasterers
£12.99
Amazon Digital Services LLC - Kdp Be More Successful with Marketing and AdvertiZING
£16.28
Amazon Digital Services LLC - Kdp Healthcare Marketing
£21.18
Amazon Digital Services LLC - Kdp Les colporteurs de mirages
£8.23
Independently Published Plan de Marketing para la Marca de Calzados
£11.86
Independently Published The Digital Marketing Blueprint
£14.87
Amazon Digital Services LLC - Kdp 121 Psychological Secrets Every Marketer Needs to Know
£13.08
Independently Published Microblading Troubleshooting for Pros
£18.00
Independently Published The 28 Day Social Media Marketing Challenge
£14.63
Independently Published From Concept to Reality in Podcasting
£16.30
Independently Published The 28Day Search Engine Marketing Challenge
£14.60
Independently Published 13 Conversion Frameworks
£10.11
Independently Published SEO Made Simple
£13.60
Amazon Digital Services LLC - Kdp The Network Effect
£14.60
Amazon Digital Services LLC - Kdp Zero Budget Social Media
£10.16
Independently Published Marketing Models Methods and Practices
£14.75
Amazon Digital Services LLC - Kdp Tiktok for the U.S. Creator
£14.00
Independently Published The Social Spark
£10.20
Independently Published Decoding The Click
£12.09
Amazon Digital Services LLC - Kdp Instagram for Fashion Startups 2025
£10.16
Amazon Digital Services LLC - Kdp Brand Strategy in Action
£12.12
Amazon Digital Services LLC - Kdp Paid Traffic for Beginners
£11.52
Amazon Digital Services LLC - Kdp Scaling Influence
£12.12
Amazon Digital Services LLC - Kdp The Viral Hook Bible
£13.47
Amazon Digital Services LLC - Kdp Mastering Content Marketing
£9.58
