Description

Book Synopsis
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

Breaking Up America Advertisers the New Media

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    A Hardback by Joseph Turow

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      Book details

      Publisher The University of Chicago Press
      Published 5/15/1997 12:00:00 AM
      ISBN-13 9780226817491
      978-0226817491
      ISBN-10 0226817490
      Also in:
      Advertising Market research

      Description

      Book Synopsis
      A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

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