Description

Book Synopsis
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

Breaking Up America Advertisers the New Media

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A Hardback by Joseph Turow

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    View other formats and editions of Breaking Up America Advertisers the New Media by Joseph Turow

    Publisher: The University of Chicago Press
    Publication Date: 5/15/1997 12:00:00 AM
    ISBN13: 9780226817491, 978-0226817491
    ISBN10: 0226817490
    Also in:
    Advertising Market research

    Description

    Book Synopsis
    A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

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