Advertising Books
LEGARE STREET PR Productive Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£26.55
LEGARE STREET PR Writing an Advertisement a Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£25.60
Legare Street Press Advertising Methods and Mediums
a huge range and FREE tracked UK delivery on ALL orders.
£28.45
Legare Street Press Forty Years of Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£22.75
LEGARE STREET PR Planning an Advertising Campaign for a Manufacturer
a huge range and FREE tracked UK delivery on ALL orders.
£22.75
Legare Street Press The The Modern Advertisement
a huge range and FREE tracked UK delivery on ALL orders.
£21.80
Legare Street Press Bank Advertising Plans
a huge range and FREE tracked UK delivery on ALL orders.
£24.65
Legare Street Press 5555 Result Producing Advertising Selling Phrases
a huge range and FREE tracked UK delivery on ALL orders.
£22.75
Legare Street Press The The Attention Value of Advertisements in a Leading Periodical an Experiment in Measuring the Relati
a huge range and FREE tracked UK delivery on ALL orders.
£21.80
Legare Street Press Successful Advertising How to Accomplish it A Practical Work for Advertisers and Business Men
a huge range and FREE tracked UK delivery on ALL orders.
£28.45
Legare Street Press The Advertising Book 1916
a huge range and FREE tracked UK delivery on ALL orders.
£32.25
Legare Street Press How to Make Show Cards a Practical Treatise for the use of Retail Merchants and Their Clerks
a huge range and FREE tracked UK delivery on ALL orders.
£22.75
Legare Street Press Illustration in Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£25.60
Legare Street Press Advertising Selling the Consumer
a huge range and FREE tracked UK delivery on ALL orders.
£25.60
Creative Media Partners, LLC A Catalogue of Books Published by Methuen and Company
£14.09
Creative Media Partners, LLC A List of Books Published by Chatto Windus
£14.09
Creative Media Partners, LLC Macmillan Co.s Catalogue
£13.22
Creative Media Partners, LLC Advertising by Motion Pictures
£22.75
Creative Media Partners, LLC The Brass Check
£28.45
Creative Media Partners, LLC How to Make Effective Showcards off Hand Card Writing and pen Lettering by a new and Simple Method With Fiftysix Original Cuts
£14.96
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£21.80
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£13.22
Creative Media Partners, LLC Descriptive Catalogue and Price List.
£24.65
Creative Media Partners, LLC Art Garland Stoves and Ranges
£22.75
Creative Media Partners, LLC Art Garland Stoves and Ranges
£14.09
Creative Media Partners, LLC A Model of Adaptive Control of Promotional Spending
£14.09
Creative Media Partners, LLC An Examination Of The Googledoubleclick Merger And The Online Advertising Industry
£24.65
Creative Media Partners, LLC An Examination Of The Googledoubleclick Merger And The Online Advertising Industry
£15.95
Creative Media Partners, LLC Commercial Catalogs Collection
£23.70
Creative Media Partners, LLC Printing Gets Things Done
£22.75
Creative Media Partners, LLC Printing Gets Things Done
£14.96
Creative Media Partners, LLC Les Mystères De La RÃcclame
£15.95
Taylor & Francis Absolute Essentials of Advertising
Book SynopsisThis concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable su
£19.99
Taylor & Francis Branded Content and Entertainment in Advertising
Book SynopsisIn recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
£39.99
Taylor & Francis Ltd Strategic Writing
Book SynopsisFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
£81.99
Taylor & Francis Persuasion
Book SynopsisPersuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
£39.99
Taylor & Francis Ltd Influencer Marketing
Book SynopsisInfluencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
£41.81
Taylor & Francis How Not to Hate Advertising
Book SynopsisWritten by an award-winning Chief Creative Officer and featuring insights from agency and freelance advertising pros, this book is the creative professionalsâ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a âœhow to break into the businessâ book, and it doesnât aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that theyâre proud ofâitâs the âœwhatâs nextâ to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some pointâbut stuck with it anyway.A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future.
£137.75
Taylor & Francis Social Media in the Fashion Industry
Book SynopsisThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals w
£38.99
Taylor & Francis Marketing in the Climate Crisis
Book SynopsisAre marketers, the proponenst for continuous economic growth, the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. In this book however, the authors explore the potential of marketing to do the oppositeâthat is to help create a more ecologically sustainable future. This book argues that marketing researchers and practitioners have a crucial role to play in reimagining and promoting alternatives to growth capitalism.Existing sustainability narratives focus on sacrifice and limitation, rendering potential futures uninspiring and unappealing. Drawing on critical marketing scholarship and degrowth principles, this book proposes an alternative way of thinkingâdystopian optimismâwhich allows us to imagine degrowth as desirable. The authors suggest that the transition to a post-growth future can be achieved by theoretically reimagining that future and outline practical ways for critical marketers to contribute to this transition. This book adds to the small but growing stream of marketing literature that concerns itself with marketingâs role in the currently unfolding ecological calamity. Marketers and marketing researchers will learn how marketingâs role in the calamity is threatening its legitimacy but, by following the chapter-by-chapter analysis, they will also learn how marketing can transform itself by focusing on selling sustainable futures.This book is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that. For those who are interested in saving, not just marketingâs legitimacy, but also the planet, it is a must read for scholars and upper-level students of critical marketing, marketing ethics, marketing theory, and consumer culture.
£62.58
Amazon Digital Services LLC - Kdp Success on Search
£19.95
Vision-X Brand Momentum
Book Synopsis
£23.74
Amazon Digital Services LLC - Kdp Inside Google Ads
£19.99
Independently Published Ads for Authors Who Hate Math
£12.39
Left of Brain Books The Sign Painters Guide or Hints and Helps to Sign Painting Glass Gilding Pearl Work Etc.
£17.09
Peter Thomson International Ltd How to Write a Book For Your Business in 10 Weeks or Less
£10.00
Bloomsbury Publishing PLC Sounds Like Branding
Book SynopsisEveryone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world''s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it''s used correctly, it can turn a one-off purchaser into a loyal fan.Sounds Like Branding is, in its author''s words, an ear-opening'' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson''s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi''s and Coca-Cola.What marketers need to know today is not what music to run in the background to an ad, but how a brand sounds''. This book is essential reading for any brand manager looking for a competitive edge in an increasingly clut
£18.57
Createspace Independent Publishing Platform Tested Sentences That Sell How To Use Word Magic To Sell More And Work Less
£10.59
